Post Syndicated from Bruce Schneier original https://www.schneier.com/blog/archives/2017/06/gaming_google_n.html
Turns out that it’s surprisingly easy to game:
It appears that news sites deemed legitimate by Google News are being modified by third parties. These sites are then exploited to redirect to the spam content. It appears that the compromised sites are examining the referrer and redirecting visitors coming from Google News.