Yesterday I drove from Silicon Valley to San Francisco. It started raining on the way and I hadn’t thought to take an umbrella. No matter—I had the locations of two parking garages, just a block or so from my destination, preloaded into my navigation app. But both were full, and I found myself driving in stop-and-go traffic around crowded, wet, hilly, construction-heavy San Francisco, hunting for street parking or an open garage for nearly an hour. It was driving hell.
So when I finally arrived at a launch event hosted by Cruise, I couldn’t have been more receptive to the company’s pitch for Cruise Origin, a new vehicle that, Cruise executives say, intends to make it so I won’t need to drive or park in a city ever again.