All posts by chris desantis

How Aussie ecommerce stores can compete with the retail giant Amazon

Post Syndicated from chris desantis original https://www.anchor.com.au/blog/2017/08/aussie-ecommerce-stores-vs-amazon/

The powerhouse Amazon retail store is set to launch in Australia toward the end of 2018 and Aussie ecommerce retailers need to ready themselves for the competition storm ahead.

2018 may seem a while away but getting your ecommerce site in tip top shape and ready to compete can take time. Check out these helpful hints from the Anchor crew.

Speed kills

If you’ve ever heard of the tale of the tortoise and the hare, the moral is that “slow and steady wins the race”. This is definitely not the place for that phrase, because if your site loads as slowly as a 1995 dial up connection, your ecommerce store will not, I repeat, will not win the race.

Site speed can be impacted by a number of factors and getting the balance right between a site that loads at lightning speed and delivering engaging content to your audience. There are many ways to check the performance of your site including Anchor’s free hosting check up or pingdom.

Taking action can boost the performance of your site:

Here’s an interesting blog from the WebCEO team about site speed’s impact on conversion rates on-page, or check out our previous blog on maximising site performance.

Show me the money

As an ecommerce store, getting credit card details as fast as possible is probably at the top of your list, but it’s important to remember that it’s an actual person that needs to hand over the details.

Consider the customer’s experience whilst checking out. Making people log in to their account before checkout, can lead to abandoned carts as customers try to remember the vital details. Similarly, making a customer enter all their details before displaying shipping costs is more of an annoyance than a benefit.

Built for growth

Before you blast out a promo email to your entire database or spend up big on PPC, consider what happens when this 5 fold increase in traffic, all jumps onto your site at around the same time.

Will your site come screeching to a sudden halt with a 504 or 408 error message, or ride high on the wave of increased traffic? If you have fixed infrastructure such as a dedicated server, or are utilising a VPS, then consider the maximum concurrent users that your site can handle.

Consider this. Amazon.com.au will be built on the scalable cloud infrastructure of Amazon Web Services and will utilise all the microservices and data mining technology to offer customers a seamless, personalised shopping experience. How will your business compete?

Search ready

Being found online is important for any business, but for ecommerce sites, it’s essential. Gaining results from SEO practices can take time so beware of ‘quick fix guarantees’ from outsourced agencies.

Search Engine Optimisation (SEO) practices can have lasting effects. Good practices can ensure your site is found via organic search without huge advertising budgets, on the other hand ‘black hat’ practices can push your ecommerce store into search oblivion.

SEO takes discipline and focus to get right. Here are some of our favourite hints for SEO greatness from those who live and breathe SEO:

  • Optimise your site for mobile
  • Use Meta Tags wisely
  • Leverage Descriptive alt tags and image file names
  • Create content for people, not bots (keyword stuffing is a no no!)

SEO best practices are continually evolving, but creating a site that is designed to give users a great experience and give them the content they expect to find.

Google My Business is a free service that EVERY business should take advantage of. It is a listing service where your business can provide details such as address, phone number, website, and trading hours. It’s easy to update and manage, you can add photos, a physical address (if applicable), and display shopper reviews.

Get your site ship shape

Overwhelmed by these starter tips? If you are ready to get your site into tip top shape–get in touch. We work with awesome partners like eWave who can help create a seamless online shopping experience.

 

The post How Aussie ecommerce stores can compete with the retail giant Amazon appeared first on AWS Managed Services by Anchor.

Will Magento’s Progressive Web Apps drive more mobile revenue for merchants?

Post Syndicated from chris desantis original https://www.anchor.com.au/blog/2017/07/magentos-progressive-web-apps/

Magento Live always has a few big announcements and this year’s London edition did not disappoint. With the promise of more traffic and higher conversions, Magento, in collaboration with Google, will offer native Progressive Web Apps (PWA’s) to the Magento ecommerce community in 2018.

Even though that’s at LEAST five months away, you might already be pondering ‘What does that mean for my ecommerce site?’. Has responsive web design gone out of fashion like man buns and paleo diets? And how do I explain Progressive Web Apps to the boss?

What are Progressive Web Apps?

Progressive Web Apps are technically standard web pages that can ‘live’ on a user’s home screen and behave like a native app, without the need for downloading and installing an app. PWAs promise a faster, more reliable, and more engaging user experience.

Google Developers state that:

“Progressive Web Apps are experiences that combine the best of the web and the best of apps.”

However, for developers, creating Progressive Web Apps requires the use of Service Workers, a Manifest and Application shell architecture, and more, to ensure the promised user experience is delivered. It’s an evolution of the way developers are currently working but is yet another thing for developers to master.

Google Developers has a huge run down on all things PWAcheck it out.

But, back to the Magento announcement. It’s actually a big deal.

Magento is one of the most widely adopted ecommerce platforms in use today. By partnering with Google to bring PWAs into the Magento platform, PWAs are poised to become the new norm for forward-thinking ecommerce brands.

And what’s not to love? Productivity and cost benefits for e-commerce stores could be huge—instead of maintaining separate native app and web properties, a single Progressive Web App could be a new reality. For developers already using the Magento platform, the friction to get a PWA live is likely to be significantly reduced if this partnership lives up to the hype.

Mark Lavelle, CEO of Magento, stated:

“We see PWAs as a natural evolution of the mobile web, and by working with industry
leaders such as Google to develop PWAs, we plan to keep merchants ahead of the curve.”

So, don’t throw away your responsive site and native apps just yet. But keep an eye on Magento and Google, as we think this is going to be a huge benefit to developers and businesses in the ecommerce space. Roll on 2018!

Read the Magento press release here.

Check out pwa.rocks for interesting some examples of Progressive Web Apps in action.

Orange CTA Button | Progressive Web Apps

The post Will Magento’s Progressive Web Apps drive more mobile revenue for merchants? appeared first on AWS Managed Services by Anchor.