All posts by Hannah Nilsson

Learn About Amazon Pinpoint at Upcoming Events Around the World

Post Syndicated from Hannah Nilsson original https://aws.amazon.com/blogs/messaging-and-targeting/learn-about-amazon-pinpoint-at-upcoming-events/

Connect with the AWS Customer Engagement team at events around the world to learn how our technology can to help you better engage with your customers. Get demos on recent feature releases, discover how you can use Pinpoint for your specific use case, and attend informative sessions to hear how companies around the world are using AWS Customer Engagement solutions to deliver better experiences for their customers. Plus, read below to find out how Amazon Pinpoint and Amazon SES both enable you to create innovative email experiences with the recent AMP Project launch.

AWS Customer Engagement in the news: Amazon SES and Amazon Pinpoint support build the future of email with AMP

The AMP Project’s mission is to enable more user-first experiences on the web, including web-based technology like email. On March 26, the AMP Project announced that they are bringing AMP technology to email in order to give users an interactive, real-time experience that also keeps inboxes safe.

Amazon Pinpoint and Amazon SES both provide out-of-the-box support for AMP for email with no additional configuration. This allows you to easily create experiences for your customers such as  submitting RSVPs to events, filling out questionnaires, browsing catalogs, or responding to comments right within the email.

Read the AMP announcement for more information about these new capabilities. To learn how to use the AMP format with Amazon SES, visit the SES Developer Guide. To learn how to use the AMP format with Amazon Pinpoint, read this Amazon Pinpoint API Reference. View these instructions for more information on how to add AMP to an existing email.

Amazon Pinpoint has been busy building. You can now:

  • Learn how to set up an email preference management web page that enables customers to manage their email subscription preferences. Read now.
  • Learn how to set up a web form that collects information from new customers, and then sends them an SMS message to confirm that they want to receive content from you. Read now.
  • Use Amazon Pinpoint in the US West (Oregon), EU (Frankfurt), and EU (Ireland) regions in addition to the US East (Virginia) region. Learn more.
  • Deliver voice messages to your users with Amazon Pinpoint Voice. Learn more.
  • Set up campaigns that auto-send messages to your customers when they take specific actions. Learn more.
  • Detect and understand issues impacting your email deliverability with the Amazon Pinpoint Deliverability Dashboard. Learn more. 

Meet an Amazon Pinpoint expert at these upcoming events. We will teach you how to take advantage of recent updates so that you can create better engagement experiences for your customers. Plus, we can give you an inside look on what’s on our roadmap, and we’ll be giving out custom Pinpoint swag!

AWS Summit, Singapore 

April 10, 2019
Singapore Expo Convention & Exhibition Centre
Amazon Pinpoint will host an informative session about our Customer Engagement solutions at the AWS Singapore Summit. In this session, we will describe how AWS enables companies to better understand and engage their customers with personalized, timely, and relevant communications on multiple channels. You will also learn how Disney Streaming Services is using Amazon Pinpoint to engage their users.
Register for the Summit here.

“Mobile Days” at the AWS San Francisco Loft   

April 24, 2019 
AWS San Francisco Loft
Join us for an engaging day of discussion and education. Amazon Pinpoint experts will host the following sessions:

  • 2:30pm – 3:30pm: How Do You Measure Customer Success? Featuring Amazon Pinpoint. 
  • 3:30pm – 4:30pm: Using ML to Create Enhance Your Marketing. Featuring Amazon Pinpoint and Amazon Personalize. 

Space for this event is limited, please reserve your seat here.

AWS Summit, Sydney

May 1-2, 2019
International Convention Centre (ICC), Darling Harbour, Sydney
Don’t miss the customer engagement session on April 30th. This session, part of Amazon’s Innovation Day event, features a keynote address by Neil Lindsay, Vice President of Global Marketing at Amazon. The session explores how AWS technologies power organizations that deliver customer-centric innovations. Learn about how Australia’s largest brands and digital agencies use AWS technologies to engage customers, build new business models, and transform customer experiences.
Register for the Summit here

AWS Summit, Mumbai

May 15, 2019
Bombay Exhibition Center, Mumbai
The Amazon Pinpoint team will be at the “Ask an Expert” booth. Stop by to meet the team, ask questions, and pick up Amazon Pinpoint swag!
Register for the summit here

The latest news, content, and helpful tips for AWS Digital User Engagement

Post Syndicated from Hannah Nilsson original https://aws.amazon.com/blogs/messaging-and-targeting/the-latest-news-content-and-helpful-tips-for-aws-digital-user-engagement/

The AWS Digital User Engagement team hit the ground running this year. From speaking in front of crowds of digital marketers and developers, to developing new tutorials to help make it easier to get started building solutions to common use cases, here’s the latest on what we’ve been up to and our latest updates to Amazon Pinpoint.

How To Achieve Customer-Obsessed Digital User Engagement

simon-poile-presenting-at-digital-summit

Simon Poile, GM of AWS Digital User Engagement, had the pleasure of speaking to hundreds of digital marketers at the Digital Summit conference in Seattle, WA on February 26th. Digital Summit attendees are the movers and shakers influencing the growth and success of their company’s digital marketing — and the future landscape of the digital economy. Simon provided insights on how marketers can embody the Amazon culture of customer obsession to gain a deeper understanding of their customers, strengthen trust between brands and their users, and create a personalized digital engagement experience that is timely, contextually relevant, and reaches the right user at the right time through the right medium. He discussed how marketers can embrace technology such as machine learning and IoT to accomplish transformative engagement, and provided insights about how brands around the world are using AWS Digital User Engagement solutions to transform their engagement efforts.

View The Presentation Deck.

Learn to implement two-way SMS messaging for a simple approach that results in higher levels of customer engagement

In a recent article posted on A Cloud Guru, Dennis Hill explains what two-way SMS is and how you can quickly and easily start sending personalized, timely, and relevant text messages to your customers with Amazon Pinpoint. He then shows how you can implement a practical solution for setting up an SMS long codeso you can start sending and receiving text messages.

Read Now.

New Amazon Pinpoint Getting Started Guide: How to Create an SMS Registration System

On Wednesday the 27th, we launched the first Amazon Pinpoint Getting Started Guide. This guide, located in the Tutorials section of the Pinpoint Developer Guide, shows you the entire process of creating a customer registration solution for SMS messaging. A common way to capture customers’ mobile phone numbers is to use a web-based form. After you verify the customer’s and confirm the customer’s subscription, you can start sending promotional, transactional, and informational SMS messages to that customer.

In the tutorial, you’ll learn how to set up two-way SMS messaging in Pinpoint, create a web form to capture customers’ contact information, send registration information from your own website to a Lambda function using API Gateway, how to implement a double opt-in strategy, and more.

The tutorial is intended for users of all skill levels. While there is some coding involved, all of the necessary code is included. You can use this tutorial to create a complete solution, or as a starting point for your own use case.

Get started now.

Recent Amazon Pinpoint Launches

Amazon Pinpoint is now available in the US West (Oregon), EU (Frankfurt), and EU (Ireland) regions in addition to the US East (Virginia) region. You can now use Amazon Pinpoint to power your digital user engagement without having to transfer your customer data across regions.

This regional expansion is particularly useful for organizations in certain regions of the EU, where data residency considerations previously made it difficult for many customers to use Amazon Pinpoint. It also creates a global infrastructure that helps to improve availability and redundancy while reducing latency.

Learn more.

ICYMI, you can now:

amazon-pinpoint-voice

Deliver voice messages to your users with Amazon Pinpoint Voice.

Learn more.

amazon-pinpoint-event-triggers

Set up campaigns that auto-send messages to your customers when they take specific actions.

Learn more.

amazon-pinpoint-deliverability-dashboard

Detect and understand issues impacting your email deliverability with the Amazon Pinpoint Deliverability Dashboard.

Learn more.

Customer Spotlight

How Hulu uses Amazon Pinpoint for their real-time notification platform.

hulu-amazon-pinpoint-architecture

At Hulu, notifying their viewers when their favorite teams are playing helps them drive growth and improve viewer engagement. However, building this feature was a complex process. Managing their live TV metadata, while generating audiences in real time in high-scalability scenarios, posed unique challenges for the engineering team. In this video, Hulu discuss the challenges in building their real-time notification platform, how Amazon Pinpoint helped them with their goals, and how they architected their solution for global scale and deliverability.
Watch to learn how they built their solution.

Watch to learn how they built their solution.
View the presentation deck.

Meet us at Shoptalk, March 3-6

The AWS Digital User Engagement team will be at the AWS Booth #2617 at Shoptalk, March 3-6 at the Venetian in Las Vegas. Stop by to view our demo of the integration of Amazon Pinpoint and Amazon Personalize, which will show how a customer’s interaction with products in a retail setting can be tracked with smart-devices connected to AWS, resulting in real-time inferences and predictions on a customer’s affinity for products they haven’t yet interacted with. This information can be used to send push notifications with Amazon Pinpoint to a customer’s mobile device, making them aware of the products and possible deals that Amazon Personalize has predicted they will appreciate.

Two-Way SMS with Amazon Pinpoint

Post Syndicated from Hannah Nilsson original https://aws.amazon.com/blogs/messaging-and-targeting/two-way-sms-with-amazon-pinpoint/

pinpoint-2way-sms

Learn to implement two-way SMS messaging for a simple approach that results in higher levels of customer engagement

SMS, or text messaging, is the simplest way to reach your users outside of normal customer-facing web or mobile applications. Compared to other communication channels, such as email and push notifications, text messaging results in higher engagement.

SMS messaging is extremely convenient — users don’t have to authenticate, download your app, or go to your website. They simply receive your message on their device. When it comes to customer acquisition and retention, it doesn’t get any easier than this.

In this article posted on A Cloud Guru, Dennis Hills explains what two-way SMS is and how you can quickly and easily start sending personalized, timely, and relevant text messages to your customers with Amazon Pinpoint. He then shows how you can implement a practical solution for setting up an SMS long code so you can start sending and receiving text messages.

Read the article now, and be sure to let us know in the comments what types of advanced topics  for SMS messaging you’d like to see us or Dennis write about in the future.

How Disney Streaming Services Uses Amazon Pinpoint to Send Personalized Messages to Millions of Users in Real Time

Post Syndicated from Hannah Nilsson original https://aws.amazon.com/blogs/messaging-and-targeting/how-disney-streaming-services-uses-amazon-pinpoint-to-send-personalized-messages-to-millions-of-users-in-real-time/

At AWS re:Invent 2018, Billy Liu and Jimmy Tam from Disney Streaming Services took the stage to talk about how they use Amazon Pinpoint to meet some of their unique digital user engagement needs. Disney Streaming Services supports several mobile apps, including MLB At Bat, Ballpark and Beat The Streak from Major League Baseball, along with the NHL mobile app. Billy and Jimmy shared their story on the re:Invent Launchpad stage, as well as during the Digital User Engagement Leadership Session with Simon Poile from AWS. In these sessions, they discussed how they use Amazon Pinpoint—along with other AWS services including Amazon Kinesis, AWS Lambda, Amazon S3, and AWS Glue—to target customers, monitor the performance of their campaigns in real time, and gain a deeper understanding of their users’ needs and desires.

Targeting the right customer at the right time 
When you consider the use cases for MLB’s suite of apps, you can quickly see why sending the right message to the right customer is a more complicated task than it might seem at first glance. For each of the 30 Major League Baseball teams, users can opt to receive eight different types of messages. Each of these eight message types is available in both English and Spanish. And on top of all that, each push notification sent has to target combinations of these segments when two teams play each other. There are thousands of possible segments and combinations of segments to consider with each message sent.

To address this issue, Disney Streaming Services uses Amazon Pinpoint to dynamically create unique segments and campaigns for every event in milliseconds. In the most demanding usage scenarios, Amazon Pinpoint scales to create over 300 segments and campaigns per hour, and over 20 segments and campaigns per minute. To learn more about how they solved this challenge, take a look at the recording of their session.

How Disney Streaming Services Targets The Right Customer
Monitoring campaign performance in real time
With the fast-paced nature of Disney Streaming’s notifications and the sheer number of campaigns and segments they are targeting, monitoring their performance directly in the Amazon Pinpoint console is not scalable for their use case. However, they must have real-time notifications to let them know if their campaigns are lagging or not reaching the expected number of recipients.

To meet this unique need, Disney Streaming developed a solution that uses AWS Step Functions, Amazon Cloudwatch, AWS Lambda, and Amazon Pinpoint. This solution monitors each campaign that is created. When a campaign is executed, their solution streams data about the execution and delivery of that campaign, and sends alerts when the team needs to take a closer look at how their campaigns are performing. You can learn more about the specifics of their monitoring solution in the recording of their session.

How Disney Streaming Services Monitors Campaign Performance

Understanding fans
After a campaign has been sent, Disney Streaming analyzes the performance of campaigns. By performing this analysis, they can better understand how customers engaged with notifications, and ensure fans are receiving a compelling experience.

To achieve this, Disney Streaming uses the event streaming and exporting features of Amazon Pinpoint. They stream engagement events by using Amazon Kinesis. These events let them know how fans interacted with the application, and allow them to drill down into various performance metrics on a per-team basis. They then store these metrics in S3, which are picked up by their data lake team for further processing. By using this solution, they can create near-real-time reports for the unique audiences.  How Disney Streaming Services Understands their Fans
They also use the Amazon Pinpoint API to export all of the details about the users to an S3 bucket using Lambda Triggers. An AWS Glue job processes the exported data and outputs the results to another S3 bucket. The data lake team then uses this data to glean additional insights about their audience.

How Disney Streaming Services Understands their Fans

Removing unengaged customers 
Disney Streaming also uses a custom solution to engage with customers who are still able to receive messages, and to ensure that reports only include engaged users. For example, if a customer uninstalls the MLB or NHL apps, re-installs an app but doesn’t set their messaging preferences, or starts using a device on a different platform, that customer might not be able to be contacted. Disney Streaming needs to remove these unreachable customers from campaigns so that they can maintain accurate reports on audience sizes, helping keep costs low, and reduce campaign latency.

To delete unreachable customers in real time, the Disney Streaming team uses Amazon Pinpoint to detect when they attempt to send a push notification to an unreachable customer. Their Kinesis Firehose stream then outputs campaign data to an S3 bucket, and an AWS Glue job filters out the customers who are unreachable. Finally, a Lambda function removes the endpoint by making a call to the Amazon Pinpoint API. You can find more details about how Disney Streaming Services implemented this solution in the recording of their session.

How Disney Streaming Services removes unengaged customers

You can learn more about the needs that Disney Streaming Service considered when they chose a Digital User Engagement solution by watching the recording of their discussion on the re:Invent 2018 Launchpad stage. You can also watch the Digital User Engagement Leadership Session to learn more about AWS’ Digital User Engagement solutions, information on recent feature launches, and to learn more about how Disney Streaming created solutions to their engagement challenges.

Your guide to AWS Digital User Engagement at re:Invent 2018

Post Syndicated from Hannah Nilsson original https://aws.amazon.com/blogs/messaging-and-targeting/your-guide-to-aws-digital-user-engagement-at-reinvent-2018/

Plan your Digital User Engagement agenda at re:Invent 2018

With roughly 50,000 attendees expected to descend upon Las Vegas next week for the seventh AWS re:Invent, our re:Invent 2018 agenda has unsurprisingly grown along with the crowd size. This year, we have added a full day of additional content, expanded our campus, added expo hours, and included over 1,000+ breakout sessions, hackathons, bootcamps, workshops, and more ways to get hands-on experiences with AWS. With so much going on, we wanted to create a quick guide for how you can connect with the AWS Digital User Engagement team to learn what’s new with the technology and tactics for effectively engaging your customers.

Meet us in the Expo Hall

Stop by the Mobile booth in the Venetian on Level 2 to learn more about our latest features (psst—did you know we just released a voice channel and event-based campaigns?), pick up some Amazon Pinpoint swag, and discuss strategies for transformative digital user engagement with our team of experts.

Expo hours are:

  • Monday, 11/26 from 4pm-7pm PT
  • Tuesday, 11/27 from 8am-8pm PT
  • Wednesday, 11/28 from 10am-6pm PT
  • Thursday, 11/29 from 10am-4pm PT

Livestream our Launchpad Session with Disney Streaming Services:

Unable to attend re:Invent in person? Check out our session with Disney Streaming Services live on Twitch. William Liu and Jimmy Tam from Disney Streaming will join us to discuss how migrating to Amazon Pinpoint from their internal digital engagement platform has allowed them to send billions of messages to their end users in real time.

  • Tuesday, 11/27, 5:15 PM – 5:35 PM  PT
  • Watch it live on Twitch, or stop by the Launchpad stage in the Expo Hall

Attend the Digital User Engagement Sessions:

Must-attend sessions:

(DIG302-L) Leadership Session: Overview of Amazon Digital User Engagement Solutions
Wednesday, 11/27, 3:15 PM – 4:15 PM PT – Venetian, Level 4, Delfino 4002
In this session, Disney Streaming Services will share how they utilize AWS Digital User Engagement platform to send billions of users relevant content in real time. Simon Poile, GM of AWS Digital User Engagement, will also describe how AWS provides the Amazon customer-centric culture of innovation, key technology building blocks, and a user engagement platform to help companies better engage their users. Plus, session attendees can claim a special piece of Amazon Pinpoint swag.

Enable Your Marketing Teams to Engage Users with Relevant & Personalized Content (DIG204)
Monday, Nov 26, 4:45 PM – 5:45 PM– Aria East, Level 2, Mariposa 8
This chalk talk is delivered by the innovation team from Claro, a major Brazilian telecommunications company that serves over 50 million customers with broadband, mobile, cable TV, and video-on-demand services. Members of the Claro innovation team describe how they enable their marketing departments to engage customers through campaigns that send personalized messages, such as billing reminders, updates on internet credits, and upcoming program alerts. They share how they then measure customer engagement and user behaviors, all using Amazon Pinpoint.

Game On! Building Hulu’s Real-Time Notification Platform for Live TV with Amazon Pinpoint (MOB304)
Wednesday, Nov 28, 1:45 PM – 2:45 PM– Venetian, Level 4, Marcello 4505
Notifying their viewers when their favorite teams are playing helps Hulu drive growth and improve viewer engagement, but building this feature was a complex process. Managing their live TV metadata while generating audiences in real-time in high scalability scenarios posed unique challenges for the engineering team at Hulu. In this session, Hulu will talk about their challenges in building their real-time notification platform, how Pinpoint helped them with their goals, and how they architected their solution for global scale and deliverability.

Full session list for re:Invent attendees:

Monday, November 26, 2o18

Perform Social Media Sentiment Analysis with Amazon Pinpoint & Amazon Comprehend (MOB314)
Monday, 11/26, 10:00 AM – 12:15 PM PT – MGM, Level 1, Grand Ballroom 124
In this workshop, we show you how to easily deploy an AWS solution that ingests all Tweets from any Twitter handle, uses Amazon Comprehend to generate a sentiment score, and then automatically engages customers with a dynamic, personalized message. The intended audience is developers and marketers who want to leverage AWS to create powerful user engagement scenarios. We highlight how quickly you can deploy a machine learning marketing solution. We cover Amazon Pinpoint, the AWS user engagement service, and Amazon Comprehend, the AWS natural language processing service that uses artificial intelligence and machine learning to find insights and relationships in text.

Delight your customers through natural language conversational experiences – powered by Amazon Lex and Amazon Pinpoint (AIM360)
Monday, 11/26, 11:30 AM – 12:30 PM PT – Mirage, St. Croix A
In this chalk talk, we first describe various use cases to engage customers through natural language conversations. We then showcase how to prepare, implement, and continuously improve such solutions. We use Amazon Lex to drive the chatbot interactions and capture user events in Amazon Pinpoint analytics. The event data is then used to measure user engagement and sentiment within conversations.

Understand & Remediate Message Deliverability Issues to Improve Customer Reach (DIGF202)
Monday, 11/26, 12:15 PM – 1:15 PM PT – Mirage, St. Thomas B
Several factors determine whether your messages reach your recipients. In this chalk talk, learn some of the critical factors that affect the deliverability of your messages across messaging channels, such as email and SMS. We walk you through some of the best practices, and we introduce you to deliverability tools, such as Phone Number Validate. With these tools, you can improve your customer reach, increasing the effectiveness of your campaigns and ultimately drive more revenue. The intended audience is developers and marketers who send outbound messages. We cover the AWS services Amazon Pinpoint and Amazon Simple Email Service (Amazon SES).

Effectively Engage Millions of Users in Seconds (MOB321 -R)
Monday, 11/26, 1:45 PM -2:45 PM PT – Aria East, Level 1, Joshua 4
In this session, we describe the challenges that companies face with high volume messaging-based engagement and the solutions AWS provides. Learn from current customers about how AWS can be used to message millions of users in seconds, while being cost effective and maintaining high deliverability rates. The intended audience is developers who are supporting their company’s growth or marketing activities using AWS services.

The repeat of this session (MOB321 -R1) will take place: Tuesday, 11/27, 5:30pm-6:30pm PT – Bellagio, Level 1, Grand Ballroom 1.

How to Use Amazon Pinpoint and Amazon Kinesis for Events-Based Messaging (MOB408-R)  
Monday, Nov 26, 2:30 PM – 3:30 PM – Aria West, Level 3, Starvine 10, Table 7
In this session, we demonstrate when and how to engage users in real time based on events and user behaviors to drive contextual and relevant user interactions. The intended audience is developers who are supporting marketing activities using AWS services.

The repeats of this session will take place:

Enable Your Marketing Teams to Engage Users with Relevant & Personalized Content (DIG204)
Monday, Nov 26, 4:45 PM – 5:45 PM– Aria East, Level 2, Mariposa 8
This chalk talk is delivered by the innovation team from Claro, a major Brazilian telecommunications company that serves over 50 million customers with broadband, mobile, cable TV, and video-on-demand services. Members of the Claro innovation team describe how they enable their marketing departments to engage customers through campaigns that send personalized messages, such as billing reminders, updates on internet credits, and upcoming program alerts. They share how they then measure customer engagement and user behaviors, all using Amazon Pinpoint.

Tuesday, November 27, 2018

Personalize User Targeting through ML & Measure User Engagement with Your Brand (DIG203)
Tuesday, Nov 27, 10:00 AM – 11:00 AM– Mirage, St. Croix A
In this session, we describe the critical role that multi-channel analytics plays in targeting users and how to use machine learning (ML) to predict the best content, channel, and time to engage. The intended audience is developers and marketers who need to target users and measure their engagement levels. We cover the AWS service Amazon Pinpoint.

Engage Users in Real-Time through Event-Based Messaging (MOB322-R)
Tuesday, Nov 27, 4:00 PM – 5:00 PM– Venetian, Level 4, Lando 4305
In this session, we describe when and how to engage users in real time, based on external events and user behaviors, to drive contextual and relevant user interactions. The intended audience is developers who support marketing activities using AWS services. We cover Amazon Pinpoint and Amazon Kinesis in this session.

The repeat of this session (MOB322-R1) will take place: Thursday, Nov 29, 1:00 PM – 2:00 PM– Venetian, Level 3, Murano 3202

Wednesday, November 28, 2018

Game On! Building Hulu’s Real-Time Notification Platform for Live TV with Amazon Pinpoint (MOB304)
Wednesday, Nov 28, 1:45 PM – 2:45 PM– Venetian, Level 4, Marcello 4505
Notifying their viewers when their favorite teams are playing helps Hulu drive growth and improve viewer engagement, but building this feature was a complex process. Managing their live TV metadata while generating audiences in real-time in high scalability scenarios posed unique challenges for the engineering team at Hulu. In this session, Hulu will talk about their challenges in building their real-time notification platform, how Pinpoint helped them with their goals, and how they architected their solution for global scale and deliverability.

Thursday, November 29, 2018:

Listen to Your Customers’ Social Voice & Engage Them with Delightful Experiences (DIG301)
Thursday, Nov 29, 12:15 PM – 1:15 PM– MGM, Level 1, Grand Ballroom 116
In this session, we demonstrate how to easily deploy an AWS solution that ingests all Tweets from any Twitter handle, uses Amazon Comprehend to generate a sentiment score, and then automatically engages customers with a personalized message. The intended audience includes developers and marketers who want to leverage AWS to create powerful user engagement scenarios. We highlight how quickly a machine-learning marketing solution can be deployed. We cover the AWS services Amazon Pinpoint, a digital user engagement service, and Amazon Comprehend, a natural language processing service that uses artificial intelligence and machine learning to find insights and relationships in text

Please note that session times and locations are subject to change. View the session catalogue for the most up-to-date information. For more helpful hints on how to make the most of your re:Invent experience, please visit our “How to re:Invent” guides.

Which session are you most excited about? Let us know in the comments!