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	<title>Michael Fuller &#8211; Noise</title>
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		<title>We invited a direct competitor into Security Hub Extended. Here’s why.</title>
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		<dc:creator><![CDATA[Michael Fuller]]></dc:creator>
		<pubDate>Mon, 31 Aug 2026 19:00:07 +0000</pubDate>
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					<description><![CDATA[When customers keep pointing you to a solution that overlaps with parts of your own offering, you have a choice to make. This post is about the choice we made with Upwind, and why we’d make it again. AWS Security Hub Extended exists because customers told us what was working for them in enterprise security […]]]></description>
		
		
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		<title>Security Hub Extended adds Supply Chain Security as its tenth category</title>
		<link>https://noise.getoto.net/2026/08/18/security-hub-extended-adds-supply-chain-security-as-its-tenth-category/</link>
		
		<dc:creator><![CDATA[Michael Fuller]]></dc:creator>
		<pubDate>Tue, 18 Aug 2026 17:04:28 +0000</pubDate>
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					<description><![CDATA[Since February, we’ve grown AWS Security Hub Extended from 14 curated partners across 9 categories to 23 partners across 10. At Black Hat this month, 14 of those partners were at the Amazon Web Services (AWS) booth demoing live. Four of those partners delivered theater talks and ten were featured on SecurityLive streaming. We hosted […]]]></description>
		
		
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		<title>Security Hub adds AI workload protection and multicloud support for Microsoft Azure</title>
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		<dc:creator><![CDATA[Michael Fuller]]></dc:creator>
		<pubDate>Tue, 14 Jul 2026 19:16:57 +0000</pubDate>
				<category><![CDATA[artificial intelligence]]></category>
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					<description><![CDATA[Security Hub is our foundation for full-stack enterprise security across clouds. It centralizes your security operations and turns raw signals into prioritized insights, so your team spends its time managing real risk instead of stitching tools together. Today that foundation grows in two directions our customers asked for most. We are adding purpose-built protection for […]]]></description>
		
		
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		<title>AWS Security Hub Extended: Why enterprise security products should sell themselves</title>
		<link>https://noise.getoto.net/2026/05/20/aws-security-hub-extended-why-enterprise-security-products-should-sell-themselves/</link>
		
		<dc:creator><![CDATA[Michael Fuller]]></dc:creator>
		<pubDate>Wed, 20 May 2026 17:32:58 +0000</pubDate>
				<category><![CDATA[AWS Security Hub]]></category>
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					<description><![CDATA[Our largest security services customers started the same way every customer does – with a click. They enabled Amazon GuardDuty, Amazon Inspector, AWS WAF, and AWS Security Hub, experienced the benefits in real time, and evaluated with transparent pay-as-you-go pricing. No RFP. No six-month evaluation. No multi-year commitment up front. Our field teams played a […]]]></description>
		
		
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