All posts by Roderick Bauer

What’s the Best Solution for Managing Digital Photos and Videos?

Post Syndicated from Roderick Bauer original https://www.backblaze.com/blog/discovering-best-solution-for-photo-video-backup/

Digital Asset Management (DAM)

If you have spent any time, as we have, talking to photographers and videographers about how they back up and archive their digital photos and videos, then you know that there’s no one answer or solution that users have discovered to meet their needs.

Based on what we’ve heard, visual media artists are still searching for the best combination of software, hardware, and cloud storage to preserve their media, and to be able to search, retrieve, and reuse that media as easily as possible.

Yes, there are a number of solutions out there, and some users have created combinations of hardware, software, and services to meet their needs, but we have met few who claim to be satisfied with their solution for digital asset management (DAM), or expect that they will be using the same solution in just a year or two.

We’d like to open a dialog with professionals and serious amateurs to learn more about what you’re doing, what you’d like to do, and how Backblaze might fit into that solution.

We have a bit of cred in this field, as we currently have hundreds of petabytes of digital media files in our data centers from users of Backblaze Backup and Backblaze B2 Cloud Storage. We want to make our cloud services as useful as possible for photographers and videographers.

Tell Us Both Your Current Solution and Your Dream Solution

To get started, we’d love to hear from you about how you’re managing your photos and videos. Whether you’re an amateur or a professional, your experiences are valuable and will help us understand how to provide the best cloud component of a digital asset management solution.

Here are some questions to consider:

  • Are you using direct-attached drives, NAS (Network-Attached Storage), or offline storage for your media?
  • Do you use the cloud for media you’re actively working on?
  • Do you back up or archive to the cloud?
  • Did you have a catalog or record of the media that you’ve archived that you use to search and retrieve media?
  • What’s different about how you work in the field (or traveling) versus how you work in a studio (or at home)?
  • What software and/or hardware currently works for you?
  • What’s the biggest impediment to working in the way you’d really like to?
  • How could the cloud work better for you?

Please Contribute Your Ideas

To contribute, please answer the following two questions in the comments below or send an email to [email protected]. Please comment or email your response by December 22, 2017.

  1. How are you currently backing up your digital photos, video files, and/or file libraries/catalogs? Do you have a backup system that uses attached drives, a local network, the cloud, or offline storage media? Does it work well for you?
  2. Imagine your ideal digital asset backup setup. What would it look like? Don’t be constrained by current products, technologies, brands, or solutions. Invent a technology or product if you wish. Describe an ideal system that would work the way you want it to.

We know you have opinions about managing photos and videos. Bring them on!

We’re soliciting answers far and wide from amateurs and experts, weekend video makers and well-known professional photographers. We have a few amateur and professional photographers and videographers here at Backblaze, and they are contributing their comments, as well.

Once we have gathered all the responses, we’ll write a post on what we learned about how people are currently working and what they would do if anything were possible. Look for that post after the beginning of the year.

Don’t Miss Future Posts on Media Management

We don’t want you to miss our future posts on photography, videography, and digital asset management. To receive email notices of blog updates (and no spam, we promise), enter your email address above using the Join button at the top of the page.

Come Back on Thursday for our Photography Post (and a Special Giveaway, too)

This coming Thursday we’ll have a blog post about the different ways that photographers and videographers are currently managing their digital media assets.

Plus, you’ll have the chance to win a valuable hardware/software combination for digital media management that I am sure you will appreciate. (You’ll have to wait until Thursday to find out what the prize is, but it has a total value of over $700.)

Past Posts on Photography, Videography, and Digital Asset Management

We’ve written a number of blog posts about photos, videos, and managing digital assets. We’ve posted links to some of them below.

Four Tips To Help Photographers and Videographers Get The Most From B2

Four Tips To Help Photographers and Videographers Get The Most From B2

How to Back Up Your Mac’s Photos Library

How to Back Up Your Mac’s Photos Library

How To Back Up Your Flickr Library

How To Back Up Your Flickr Library

Getting Video Archives Out of Your Closet

Getting Video Archives Out of Your Closet

B2 Cloud Storage Roundup

B2 Cloud Storage Roundup

Backing Up Photos While Traveling

Backing up photos while traveling – feedback

Should I Use an External Drive for Backup?

Should I use an external drive for backup?

How to Connect your Synology NAS to B2

How to Connect your Synology NAS to B2

The post What’s the Best Solution for Managing Digital Photos and Videos? appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

What We’re Thankful For

Post Syndicated from Roderick Bauer original https://www.backblaze.com/blog/what-were-thankful-for/

All of us at Backblaze hope you have a wonderful Thanksgiving, and that you can enjoy it with family and friends. We asked everyone at Backblaze to express what they are thankful for. Here are their responses.

Fall leaves

What We’re Thankful For

Aside from friends, family, hobbies, health, etc. I’m thankful for my home. It’s not much, but it’s mine, and allows me to indulge in everything listed above. Or not, if I so choose. And coffee.

— Tony

I’m thankful for my wife Jen, and my other friends. I’m thankful that I like my coworkers and can call them friends too. I’m thankful for my health. I’m thankful that I was born into a middle class family in the US and that I have been very, very lucky because of that.

— Adam

Besides the most important things which are being thankful for my family, my health and my friends, I am very thankful for Backblaze. This is the first job I’ve ever had where I truly feel like I have a great work/life balance. With having 3 kids ages 8, 6 and 4, a husband that works crazy hours and my tennis career on the rise (kidding but I am on 4 teams) it’s really nice to feel like I have balance in my life. So cheers to Backblaze – where a girl can have it all!

— Shelby

I am thankful to work at a high-tech company that recognizes the contributions of engineers in their 40s and 50s.

— Jeannine

I am thankful for the music, the songs I’m singing. Thankful for all the joy they’re bringing. Who can live without it, I ask in all honesty? What would life be? Without a song or a dance what are we? So I say thank you for the music. For giving it to me!

— Yev

I’m thankful that I don’t look anything like the portrait my son draws of me…seriously.

— Natalie

I am thankful to work for a company that puts its people and product ahead of profits.

— James

I am thankful that even in the middle of disasters, turmoil, and violence, there are always people who commit amazing acts of generosity, courage, and kindness that restore my faith in mankind.

— Roderick

The future.

— Ahin

The Future

I am thankful for the current state of modern inexpensive broadband networking that allows me to stay in touch with friends and family that are far away, allows Backblaze to exist and pay my salary so I can live comfortably, and allows me to watch cat videos for free. The internet makes this an amazing time to be alive.

— Brian

Other than being thankful for family & good health, I’m quite thankful through the years I’ve avoided losing any of my 12+TB photo archive. 20 years of photoshoots, family photos and cell phone photos kept safe through changing storage media (floppy drives, flopticals, ZIP, JAZ, DVD-RAM, CD, DVD and hard drives), not to mention various technology/software solutions. It’s a data minefield out there, especially in the long run with changing media formats.

— Jim

I am thankful for non-profit organizations and their volunteers, such as IMAlive. Possibly the greatest gift you can give someone is empowerment, and an opportunity for them to recognize their own resilience and strength.

— Emily

I am thankful for my loving family, friends who make me laugh, a cool company to work for, talented co-workers who make me a better engineer, and beautiful Fall days in Wisconsin!

— Marjorie

Marjorie Wisconsin

I’m thankful for preschool drawings about thankfulness.

— Adam

I am thankful for new friends and working for a company that allows us to be ourselves.

— Annalisa

I’m thankful for my dog as I always find a reason to smile at him everyday. Yes, he still smells from his skunkin’ last week and he tracks mud in my house, but he came from the San Quentin puppy-prisoner program and I’m thankful I found him and that he found me! My vet is thankful as well.

— Terry

I’m thankful that my colleagues are also my friends outside of the office and that the rain season has started in California.

— Aaron

I’m thankful for family, friends, and beer. Mostly for family and friends, but beer is really nice too!

— Ken

There are so many amazing blessings that make up my daily life that I thank God for, so here I go – my basic needs of food, water and shelter, my husband and 2 daughters and the rest of the family (here and abroad) — their love, support, health, and safety, waking up to a new day every day, friends, music, my job, funny things, hugs and more hugs (who does not like hugs?).

— Cecilia

I am thankful to be blessed with a close-knit extended family, and for everything they do for my new, growing family. With a toddler and a second child on the way, it helps having so many extra sets of hands around to help with the kids!

— Zack

I’m thankful for family and friends, the opportunities my parents gave me by moving the U.S., and that all of us together at Backblaze have built a place to be proud of.

— Gleb

Aside for being thankful for family and friends, I am also thankful I live in a place with such natural beauty. Being so close to mountains and the ocean, and everything in between, is something that I don’t take for granted!

— Sona

I’m thankful for my wonderful wife, family, friends, and co-workers. I’m thankful for having a happy and healthy son, and the chance to watch him grow on a daily basis.

— Ariel

I am thankful for a dog-friendly workplace.

— LeAnn

I’m thankful for my amazing new wife and that she’s as much of a nerd as I am.

— Troy

I am thankful for every reunion with my siblings and families.

— Cecilia

I am thankful for my funny, strong-willed, happy daughter, my awesome husband, my family, and amazing friends. I am also thankful for the USA and all the opportunities that come with living here. Finally, I am thankful for Backblaze, a truly great place to work and for all of my co-workers/friends here.

— Natasha

I am thankful that I do not need to hunt and gather everyday to put food on the table but at the same time I feel that I don’t appreciate the food the sits before me as much as I should. So I use Thanksgiving to think about the people and the animals that put food on my family’s table.

— KC

I am thankful for my cat, Catnip. She’s been with me for 18 years and seen me through so many ups and downs. She’s been along my side through two long-term relationships, several moves, and one marriage. I know we don’t have much time together and feel blessed every day she’s here.

— JC

I am thankful for imperfection and misshapen candies. The imperceptible romance of sunsets through bus windows. The dream that family, friends, co-workers, and strangers are connected by love. I am thankful to my ancestors for enduring so much hardship so that I could be here enjoying Bay Area burritos.

— Damon

Autumn leaves

The post What We’re Thankful For appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

How to Recover From Ransomware

Post Syndicated from Roderick Bauer original https://www.backblaze.com/blog/complete-guide-ransomware/

Here’s the scenario. You’re working on your computer and you notice that it seems slower. Or perhaps you can’t access document or media files that were previously available.

You might be getting error messages from Windows telling you that a file is of an “Unknown file type” or “Windows can’t open this file.”

Windows error message

If you’re on a Mac, you might see the message “No associated application,” or “There is no application set to open the document.”

MacOS error message

Another possibility is that you’re completely locked out of your system. If you’re in an office, you might be looking around and seeing that other people are experiencing the same problem. Some are already locked out, and others are just now wondering what’s going on, just as you are.

Then you see a message confirming your fears.

wana decrypt0r ransomware message

You’ve been infected with ransomware.

You’ll have lots of company this year. The number of ransomware attacks on businesses tripled in the past year, jumping from one attack every two minutes in Q1 to one every 40 seconds by Q3.There were over four times more new ransomware variants in the first quarter of 2017 than in the first quarter of 2016, and damages from ransomware are expected to exceed $5 billion this year.

Growth in Ransomware Variants Since December 2015

Source: Proofpoint Q1 2017 Quarterly Threat Report

This past summer, our local PBS and NPR station in San Francisco, KQED, was debilitated for weeks by a ransomware attack that forced them to go back to working the way they used to prior to computers. Five months have passed since the attack and they’re still recovering and trying to figure out how to prevent it from happening again.

How Does Ransomware Work?

Ransomware typically spreads via spam or phishing emails, but also through websites or drive-by downloads, to infect an endpoint and penetrate the network. Once in place, the ransomware then locks all files it can access using strong encryption. Finally, the malware demands a ransom (typically payable in bitcoins) to decrypt the files and restore full operations to the affected IT systems.

Encrypting ransomware or “cryptoware” is by far the most common recent variety of ransomware. Other types that might be encountered are:

  • Non-encrypting ransomware or lock screens (restricts access to files and data, but does not encrypt them)
  • Ransomware that encrypts the Master Boot Record (MBR) of a drive or Microsoft’s NTFS, which prevents victims’ computers from being booted up in a live OS environment
  • Leakware or extortionware (exfiltrates data that the attackers threaten to release if ransom is not paid)
  • Mobile Device Ransomware (infects cell-phones through “drive-by downloads” or fake apps)

The typical steps in a ransomware attack are:

1
Infection
After it has been delivered to the system via email attachment, phishing email, infected application or other method, the ransomware installs itself on the endpoint and any network devices it can access.
2
Secure Key Exchange
The ransomware contacts the command and control server operated by the cybercriminals behind the attack to generate the cryptographic keys to be used on the local system.
3
Encryption
The ransomware starts encrypting any files it can find on local machines and the network.
4
Extortion
With the encryption work done, the ransomware displays instructions for extortion and ransom payment, threatening destruction of data if payment is not made.
5
Unlocking
Organizations can either pay the ransom and hope for the cybercriminals to actually decrypt the affected files (which in many cases does not happen), or they can attempt recovery by removing infected files and systems from the network and restoring data from clean backups.

Who Gets Attacked?

Ransomware attacks target firms of all sizes — 5% or more of businesses in the top 10 industry sectors have been attacked — and no no size business, from SMBs to enterprises, are immune. Attacks are on the rise in every sector and in every size of business.

Recent attacks, such as WannaCry earlier this year, mainly affected systems outside of the United States. Hundreds of thousands of computers were infected from Taiwan to the United Kingdom, where it crippled the National Health Service.

The US has not been so lucky in other attacks, though. The US ranks the highest in the number of ransomware attacks, followed by Germany and then France. Windows computers are the main targets, but ransomware strains exist for Macintosh and Linux, as well.

The unfortunate truth is that ransomware has become so wide-spread that for most companies it is a certainty that they will be exposed to some degree to a ransomware or malware attack. The best they can do is to be prepared and understand the best ways to minimize the impact of ransomware.

“Ransomware is more about manipulating vulnerabilities in human psychology than the adversary’s technological sophistication.” — James Scott, expert in Artificial Intelligence

Phishing emails, malicious email attachments, and visiting compromised websites have been common vehicles of infection (we wrote about protecting against phishing recently), but other methods have become more common in past months. Weaknesses in Microsoft’s Server Message Block (SMB) and Remote Desktop Protocol (RDP) have allowed cryptoworms to spread. Desktop applications — in one case an accounting package — and even Microsoft Office (Microsoft’s Dynamic Data Exchange — DDE) have been the agents of infection.

Recent ransomware strains such as Petya, CryptoLocker, and WannaCry have incorporated worms to spread themselves across networks, earning the nickname, “cryptoworms.”

How to Defeat Ransomware

1
Isolate the Infection
Prevent the infection from spreading by separating all infected computers from each other, shared storage, and the network.
2
Identify the Infection
From messages, evidence on the computer, and identification tools, determine which malware strain you are dealing with.
3
Report
Report to the authorities to support and coordinate measures to counter attacks.
4
Determine Your Options
You have a number of ways to deal with the infection. Determine which approach is best for you.
5
Restore and Refresh
Use safe backups and program and software sources to restore your computer or outfit a new platform.
6
Plan to Prevent Recurrence
Make an assessment of how the infection occurred and what you can do to put measures into place that will prevent it from happening again.

1 — Isolate the Infection

The rate and speed of ransomware detection is critical in combating fast moving attacks before they succeed in spreading across networks and encrypting vital data.

The first thing to do when a computer is suspected of being infected is to isolate it from other computers and storage devices. Disconnect it from the network (both wired and Wi-Fi) and from any external storage devices. Cryptoworms actively seek out connections and other computers, so you want to prevent that happening. You also don’t want the ransomware communicating across the network with its command and control center.

Be aware that there may be more than just one patient zero, meaning that the ransomware may have entered your organization or home through multiple computers, or may be dormant and not yet shown itself on some systems. Treat all connected and networked computers with suspicion and apply measures to ensure that all systems are not infected.

This Week in Tech (TWiT.tv) did a videocast showing what happens when WannaCry is released on an isolated system and encrypts files and trys to spread itself to other computers. It’s a great lesson on how these types of cryptoworms operate.

2 — Identify the Infection

Most often the ransomware will identify itself when it asks for ransom. There are numerous sites that help you identify the ransomware, including ID Ransomware. The No More Ransomware! Project provides the Crypto Sheriff to help identify ransomware.

Identifying the ransomware will help you understand what type of ransomware you have, how it propagates, what types of files it encrypts, and maybe what your options are for removal and disinfection. It also will enable you to report the attack to the authorities, which is recommended.

wanna decryptor 2.0 ransomware message

WannaCry Ransomware Extortion Dialog

3 — Report to the Authorities

You’ll be doing everyone a favor by reporting all ransomware attacks to the authorities. The FBI urges ransomware victims to report ransomware incidents regardless of the outcome. Victim reporting provides law enforcement with a greater understanding of the threat, provides justification for ransomware investigations, and contributes relevant information to ongoing ransomware cases. Knowing more about victims and their experiences with ransomware will help the FBI to determine who is behind the attacks and how they are identifying or targeting victims.

You can file a report with the FBI at the Internet Crime Complaint Center.

There are other ways to report ransomware, as well.

4 — Determine Your Options

Your options when infected with ransomware are:

  1. Pay the ransom
  2. Try to remove the malware
  3. Wipe the system(s) and reinstall from scratch

It’s generally considered a bad idea to pay the ransom. Paying the ransom encourages more ransomware, and in most cases the unlocking of the encrypted files is not successful.

In a recent survey, more than three-quarters of respondents said their organization is not at all likely to pay the ransom in order to recover their data (77%). Only a small minority said they were willing to pay some ransom (3% of companies have already set up a Bitcoin account in preparation).

Even if you decide to pay, it’s very possible you won’t get back your data.

5 — Restore or Start Fresh

You have the choice of trying to remove the malware from your systems or wiping your systems and reinstalling from safe backups and clean OS and application sources.

Get Rid of the Infection

There are internet sites and software packages that claim to be able to remove ransomware from systems. The No More Ransom! Project is one. Other options can be found, as well.

Whether you can successfully and completely remove an infection is up for debate. A working decryptor doesn’t exist for every known ransomware, and unfortunately it’s true that the newer the ransomware, the more sophisticated it’s likely to be and a perhaps a decryptor has not yet been created.

It’s Best to Wipe All Systems Completely

The surest way of being certain that malware or ransomware has been removed from a system is to do a complete wipe of all storage devices and reinstall everything from scratch. If you’ve been following a sound backup strategy, you should have copies of all your documents, media, and important files right up to the time of the infection.

Be sure to determine as well as you can from file dates and other information what was the date of infection. Consider that an infection might have been dormant in your system for a while before it activated and made significant changes to your system. Identifying and learning about the particular malware that attacked your systems will enable you to understand how that malware operates and what your best strategy should be for restoring your systems.

Backblaze Backup enables you to go back in time and specify the date prior to which you wish to restore files. That date should precede the date your system was infected.

Choose files to restore from earlier date in Backblaze Backup

If you’ve been following a good backup policy with both local and off-site backups, you should be able to use backup copies that you are sure were not connected to your network after the time of attack and hence protected from infection. Backup drives that were completely disconnected should be safe, as are files stored in the cloud, as with Backblaze Backup.

System Restores Are not the Best Strategy for Dealing with Ransomware and Malware

You might be tempted to use a System Restore point to get your system back up and running. System Restore is not a good solution for removing viruses or other malware. Since malicious software is typically buried within all kinds of places on a system, you can’t rely on System Restore being able to root out all parts of the malware. Instead, you should rely on a quality virus scanner that you keep up to date. Also, System Restore does not save old copies of your personal files as part of its snapshot. It also will not delete or replace any of your personal files when you perform a restoration, so don’t count on System Restore as working like a backup. You should always have a good backup procedure in place for all your personal files.

Local backups can be encrypted by ransomware. If your backup solution is local and connected to a computer that gets hit with ransomware, the chances are good your backups will be encrypted along with the rest of your data.

With a good backup solution that is isolated from your local computers, such as Backblaze Backup, you can easily obtain the files you need to get your system working again. You have the flexility to determine which files to restore, from which date you want to restore, and how to obtain the files you need to restore your system.

Choose how to obtain your backup files

You’ll need to reinstall your OS and software applications from the source media or the internet. If you’ve been managing your account and software credentials in a sound manner, you should be able to reactivate accounts for applications that require it.

If you use a password manager, such as 1Password or LastPass, to store your account numbers, usernames, passwords, and other essential information, you can access that information through their web interface or mobile applications. You just need to be sure that you still know your master username and password to obtain access to these programs.

6 — How to Prevent a Ransomware Attack

“Ransomware is at an unprecedented level and requires international investigation.” — European police agency EuroPol

A ransomware attack can be devastating for a home or a business. Valuable and irreplaceable files can be lost and tens or even hundreds of hours of effort can be required to get rid of the infection and get systems working again.

Security experts suggest several precautionary measures for preventing a ransomware attack.

  1. Use anti-virus and anti-malware software or other security policies to block known payloads from launching.
  2. Make frequent, comprehensive backups of all important files and isolate them from local and open networks. Cybersecurity professionals view data backup and recovery (74% in a recent survey) by far as the most effective solution to respond to a successful ransomware attack.
  3. Keep offline backups of data stored in locations inaccessible from any potentially infected computer, such as external storage drives or the cloud, which prevents them from being accessed by the ransomware.
  4. Install the latest security updates issued by software vendors of your OS and applications. Remember to Patch Early and Patch Often to close known vulnerabilities in operating systems, browsers, and web plugins.
  5. Consider deploying security software to protect endpoints, email servers, and network systems from infection.
  6. Exercise cyber hygiene, such as using caution when opening email attachments and links.
  7. Segment your networks to keep critical computers isolated and to prevent the spread of malware in case of attack. Turn off unneeded network shares.
  8. Turn off admin rights for users who don’t require them. Give users the lowest system permissions they need to do their work.
  9. Restrict write permissions on file servers as much as possible.
  10. Educate yourself, your employees, and your family in best practices to keep malware out of your systems. Update everyone on the latest email phishing scams and human engineering aimed at turning victims into abettors.

It’s clear that the best way to respond to a ransomware attack is to avoid having one in the first place. Other than that, making sure your valuable data is backed up and unreachable by ransomware infection will ensure that your downtime and data loss will be minimal or avoided completely.

Have you endured a ransomware attack or have a strategy to avoid becoming a victim? Please let us know in the comments.

The post How to Recover From Ransomware appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

Backing Up the Modern Enterprise with Backblaze for Business

Post Syndicated from Roderick Bauer original https://www.backblaze.com/blog/endpoint-backup-solutions/

Endpoint backup diagram

Organizations of all types and sizes need reliable and secure backup. Whether they have as few as 3 or as many as 300,000 computer users, an organization’s computer data is a valuable business asset that needs to be protected.

Modern organizations are changing how they work and where they work, which brings new challenges to making sure that company’s data assets are not only available, but secure. Larger organizations have IT departments that are prepared to address these needs, but often times in smaller and newer organizations the challenge falls upon office management who might not be as prepared or knowledgeable to face a work environment undergoing dramatic changes.

Whether small or large, local or world-wide, for-profit or non-profit, organizations need a backup strategy and solution that matches the new ways of working in the enterprise.

The Enterprise Has Changed, and So Has Data Use

More and more, organizations are working in the cloud. These days organizations can operate just fine without their own file servers, database servers, mail servers, or other IT infrastructure that used to be standard for all but the smallest organization.

The reality is that for most organizations, though, it’s a hybrid work environment, with a combination of cloud-based and PC and Macintosh-based applications. Legacy apps aren’t going away any time soon. They will be with us for a while, with their accompanying data scattered amongst all the desktops, laptops and other endpoints in corporate headquarters, home offices, hotel rooms, and airport waiting areas.

In addition, the modern workforce likely combines regular full-time employees, remote workers, contractors, and sometimes interns, volunteers, and other temporary workers who also use company IT assets.

The Modern Enterprise Brings New Challenges for IT

These changes in how enterprises work present a problem for anyone tasked with making sure that data — no matter who uses it or where it lives — is adequately backed-up. Cloud-based applications, when properly used and managed, can be adequately backed up, provided that users are connected to the internet and data transfers occur regularly — which is not always the case. But what about the data on the laptops, desktops, and devices used by remote employees, contractors, or just employees whose work keeps them on the road?

The organization’s backup solution must address all the needs of the modern organization or enterprise using both cloud and PC and Mac-based applications, and not be constrained by employee or computer location.

A Ten-Point Checklist for the Modern Enterprise for Backing Up

What should the modern enterprise look for when evaluating a backup solution?

1) Easy to deploy to workers’ computers

Whether installed by the computer user or an IT person locally or remotely, the backup solution must be easy to implement quickly with minimal demands on the user or administrator.

2) Fast and unobtrusive client software

Backups should happen in the background by efficient (native) PC and Macintosh software clients that don’t consume valuable processing power or take memory away from applications the user needs.

3) Easy to configure

The backup solutions must be easy to configure for both the user and the IT professional. Ease-of-use means less time to deploy, configure, and manage.

4) Defaults to backing up all valuable data

By default, the solution backs up commonly used files and folders or directories, including desktops. Some backup solutions are difficult and intimidating because they require that the user chose what needs to be backed up, often missing files and folders/directories that contain valuable data.

5) Works automatically in the background

Backups should happen automatically, no matter where the computer is located. The computer user, especially the remote or mobile one, shouldn’t be required to attach cables or drives, or remember to initiate backups. A working solution backs up automatically without requiring action by the user or IT administrator.

6) Data restores are fast and easy

Whether it’s a single file, directory, or an entire system that must be restored, a user or IT sysadmin needs to be able to restore backed up data as quickly as possible. In cases of large restores to remote locations, the ability to send a restore via physical media is a must.

7) No limitations on data

Throttling, caps, and data limits complicate backups and require guesses about how much storage space will be needed.

8) Safe & Secure

Organizations require that their data is secure during all phases of initial upload, storage, and restore.

9) Easy-to-manage

The backup solution needs to provide a clear and simple web management interface for all functions. Designing for ease-of-use leads to efficiency in management and operation.

10) Affordable and transparent pricing

Backup costs should be predictable, understandable, and without surprises.

Two Scenarios for the Modern Enterprise

Enterprises exist in many forms and types, but wanting to meet the above requirements is common across all of them. Below, we take a look at two common scenarios showing how enterprises face these challenges. Three case studies are available that provide more information about how Backblaze customers have succeeded in these environments.

Enterprise Profile 1

The needs of a smaller enterprise differ from those of larger, established organizations. This organization likely doesn’t have anyone who is devoted full-time to IT. The job of on-boarding new employees and getting them set up with a computer likely falls upon an executive assistant or office manager. This person might give new employees a checklist with the software and account information and lets users handle setting up the computer themselves.

Organizations in this profile need solutions that are easy to install and require little to no configuration. Backblaze, by default, backs up all user data, which lets the organization be secure in knowing all the data will be backed up to the cloud — including files left on the desktop. Combined with Backblaze’s unlimited data policy, organizations have a truly “set it and forget it” platform.

Customizing Groups To Meet Teams’ Needs

The Groups feature of Backblaze for Business allows an organization to decide whether an individual client’s computer will be Unmanaged (backups and restores under the control of the worker), or Managed, in which an administrator can monitor the status and frequency of backups and handle restores should they become necessary. One group for the entire organization might be adequate at this stage, but the organization has the option to add additional groups as it grows and needs more flexibility and control.

The organization, of course, has the choice of managing and monitoring users using Groups. With Backblaze’s Groups, organizations can set user-based access rules, which allows the administrator to create restores for lost files or entire computers on an employee’s behalf, to centralize billing for all client computers in the organization, and to redeploy a recovered computer or new computer with the backed up data.

Restores

In this scenario, the decision has been made to let each user manage her own backups, including restores, if necessary, of individual files or entire systems. If a restore of a file or system is needed, the restore process is easy enough for the user to handle it by herself.

Case Study 1

Read about how PagerDuty uses Backblaze for Business in a mixed enterprise of cloud and desktop/laptop applications.

PagerDuty Case Study

In a common approach, the employee can retrieve an accidentally deleted file or an earlier version of a document on her own. The Backblaze for Business interface is easy to navigate and was designed with feedback from thousands of customers over the course of a decade.

In the event of a lost, damaged, or stolen laptop,  administrators of Managed Groups can  initiate the restore, which could be in the form of a download of a restore ZIP file from the web management console, or the overnight shipment of a USB drive directly to the organization or user.

Enterprise Profile 2

This profile is for an organization with a full-time IT staff. When a new worker joins the team, the IT staff is tasked with configuring the computer and delivering it to the new employee.

Backblaze for Business Groups

Case Study 2

Global charitable organization charity: water uses Backblaze for Business to back up workers’ and volunteers’ laptops as they travel to developing countries in their efforts to provide clean and safe drinking water.

charity: water Case Study

This organization can take advantage of additional capabilities in Groups. A Managed Group makes sense in an organization with a geographically dispersed work force as it lets IT ensure that workers’ data is being regularly backed up no matter where they are. Billing can be company-wide or assigned to individual departments or geographical locations. The organization has the choice of how to divide the organization into Groups (location, function, subsidiary, etc.) and whether the Group should be Managed or Unmanaged. Using Managed Groups might be suitable for most of the organization, but there are exceptions in which sensitive data might dictate using an Unmanaged Group, such as could be the case with HR, the executive team, or finance.

Deployment

By Invitation Email, Link, or Domain

Backblaze for Business allows a number of options for deploying the client software to workers’ computers. Client installation is fast and easy on both Windows and Macintosh, so sending email invitations to users or automatically enrolling users by domain or invitation link, is a common approach.

By Remote Deployment

IT might choose to remotely and silently deploy Backblaze for Business across specific Groups or the entire organization. An administrator can silently deploy the Backblaze backup client via the command-line, or use common RMM (Remote Monitoring and Management) tools such as Jamf and Munki.

Restores

Case Study 3

Read about how Bright Bear Technology Solutions, an IT Managed Service Provider (MSP), uses the Groups feature of Backblaze for Business to manage customer backups and restores, deploy Backblaze licenses to their customers, and centralize billing for all their client-based backup services.

Bright Bear Case Study

Some organizations are better equipped to manage or assist workers when restores become necessary. Individual users will be pleased to discover they can roll-back files to an earlier version if they wish, but IT will likely manage any complete system restore that involves reconfiguring a computer after a repair or requisitioning an entirely new system when needed.

This organization might chose to retain a client’s entire computer backup for archival purposes, using Backblaze B2 as the cloud storage solution. This is another advantage of having a cloud storage provider that combines both endpoint backup and cloud object storage among its services.

The Next Step: Server Backup & Data Archiving with B2 Cloud Storage

As organizations grow, they have increased needs for cloud storage beyond Macintosh and PC data backup. Backblaze’s object cloud storage, Backblaze B2, provides low-cost storage and archiving of records, media, and server data that can grow with the organization’s size and needs.

B2 Cloud Storage is available through the same Backblaze management console as Backblaze Computer Backup. This means that Admins have one console for billing, monitoring, deployment, and role provisioning. B2 is priced at 1/4 the cost of Amazon S3, or $0.005 per month per gigabyte (which equals $5/month per terabyte).

Why Modern Enterprises Chose Backblaze

Backblaze for Business

Businesses and organizations select Backblaze for Business for backup because Backblaze is designed to meet the needs of the modern enterprise. Backblaze customers are part of a a platform that has a 10+ year track record of innovation and over 400 petabytes of customer data already under management.

Backblaze’s backup model is proven through head-to-head comparisons to back up data that other backup solutions overlook in their default configurations — including valuable files that are needed after an accidental deletion, theft, or computer failure.

Backblaze is the only enterprise-level backup company that provides TOTP (Time-based One-time Password) via both SMS and Authentication app to all accounts at no incremental charge. At just $50/year/computer, Backblaze is affordable for any size of enterprise.

Modern Enterprises can Meet The Challenge of The Changing Data Environment

With the right backup solution and strategy, the modern enterprise will be prepared to ensure that its data is protected from accident, disaster, or theft, whether its data is in one office or dispersed among many locations, and remote and mobile employees.

Backblaze for Business is an affordable solution that enables organizations to meet the evolving data demands facing the modern enterprise.

The post Backing Up the Modern Enterprise with Backblaze for Business appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

Improved Search for Backblaze’s Blog

Post Syndicated from Roderick Bauer original https://www.backblaze.com/blog/using-relevannssi-wordpress-search/

Improved Search for Backblaze's Blog
Search has become the most powerful method to find content on the Web, both for finding websites themselves and for discovering information within websites. Our blog readers find content in both ways — using Google, Bing, Yahoo, Ask, DuckDuckGo, and other search engines to follow search results directly to our blog, and using the site search function once on our blog to find content in the blog posts themselves.

There’s a Lot of Great Content on the Backblaze Blog

Backblaze’s CEO Gleb Budman wrote the first post for this blog in March of 2008. Since that post there have been 612 more. There’s a lot of great content on this blog, as evidenced by the more than two million page views we’ve had since the beginning of this year. We typically publish two blog posts per week on a variety of topics, but we focus primarily on cloud storage technology and data backup, company news, and how-to articles on how to use cloud storage and various hardware and software solutions.

Earlier this year we initiated a series of posts on entrepreneurship by our CEO and co-founder, Gleb Budman, which has proven tremendously popular. We also occasionally publish something a little lighter, such as our current Halloween video contest — there’s still time to enter!

Blog search box

The Site Search Box — Your gateway to Backblaze blog content

We Could do a Better Job of Helping You Find It

I joined Backblaze as Content Director in July of this year. During the application process, I spent quite a bit of time reading through the blog to understand the company, the market, and its customers. That’s a lot of reading. I used the site search many times to uncover topics and posts, and discovered that site search had a number of weaknesses that made it less-than-easy to find what I was looking for.

These site search weaknesses included:

Searches were case sensitive
Visitor could easily miss content capitalized differently than the search terms
Results showed no date or author information
Visitor couldn’t tell how recent the post was or who wrote it
Search terms were not highlighted in context
Visitor had to scrutinize the results to find the terms in the post
No indication of the number of results or number of pages of results
Visitor didn’t know how fruitful the search was
No record of search terms used by visitors
We couldn’t tell what our visitors were searching for!

I wanted to make it easier for blog visitors to find all the great content on the Backblaze blog and help me understand what our visitors are searching for. To do that, we needed to upgrade our site search.

I started with a list of goals I wanted for site search.

  1. Make it easier to find content on the blog
  2. Provide a summary of what was found
  3. Search the comments as well as the posts
  4. Highlight the search terms in the results to help find them in context
  5. Provide a record of searches to help me understand what interests our readers

I had the goals, now how could I find a solution to achieve them?

Our blog is built on WordPress, which has a built-in site search function that could be described as simply adequate. The most obvious of its limitations is that search results are listed chronologically, not based on “most popular,” most occurring,” or any other metric that might make the result more relevant to your interests.

The Search for Improved (Site) Search

An obvious choice to improve site search would be to adopt Google Site Search, as many websites and blogs have done. Unfortunately, I quickly discovered that Google is sunsetting Site Search by April of 2018. That left the choice among a number of third-party services or WordPress-specific solutions. My immediate inclination was to see what is available specifically for WordPress.

There are a handful of search plugins for WordPress. One stood out to me for the number of installations (100,000+) and overwhelmingly high reviews: Relevanssi. Still, I had a number of questions. The first question was whether the plugin retained any search data from our site — I wanted to make sure that the privacy of our visitors is maintained, and even harvesting anonymous search data would not be acceptable to Backblaze. I wrote to the developer and was pleased by the responsiveness from Relevanssi’s creator, Mikko Saari. He explained to me that Relevanssi doesn’t have access to any of the search data from the sites using his plugin. Receiving a quick response from a developer is always a good sign. Other signs of a good WordPress plugin are recent updates and an active support forum.

Our solution: Relevanssi for Site Search

The WordPress plugin Relevanssi met all of our criteria, so we installed the plugin and switched to using it for site search in September.

In addition to solving the problems listed above, our search results are now displayed based on relevance instead of date, which is the default behavior of WordPress search. That capability is very useful on our blog where a lot of the content from years ago is still valuable — often called evergreen content. The new site search also enables visitors to search using the boolean expressions AND and OR. For example, a visitor can search for “seagate AND drive,” and see results that only include both words. Alternatively, a visitor can search for “seagate OR drive” and see results that include either word.

screenshot of relevannssi wordpress search results

Search results showing total number of results, hits and their location, and highlighted search terms in context

Visitors can put search terms in quotation marks to search for an entire phrase. For example, a visitor can search for “2016 drive stats” and see results that include only that exact phrase. In addition, the site search results come with a summary, showing where the results were found (title, post, or comments). Search terms are highlighted in yellow in the content, showing exactly where the search result was found.

Here’s an example of a popular post that shows up in searches. Hard Drive Stats for Q1 2017 was published on May 9, 2017. Since September 4, it has shown up over 150 times in site searches and in the last 90 days in has been viewed over 53,000 times on our blog.

Hard Drive Stats for Q1 2017

The Results Tell the Story

Since initiating the new search on our blog on September 4, there have been almost 23,000 site searches conducted, so we know you are using it. We’ve implemented pagination for the blog feed and search results so you know how many pages of results there are and made it easier to navigate to them.

Now that we have this site search data, you likely are wondering which are the most popular search terms on our blog. Here are some of the top searches:

What Do You Search For?

Please tell us how you use site search and whether there are any other capabilities you’d like to see that would make it easier to find content on our blog.

The post Improved Search for Backblaze’s Blog appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

Backing Up Linux to Backblaze B2 with Duplicity and Restic

Post Syndicated from Roderick Bauer original https://www.backblaze.com/blog/backing-linux-backblaze-b2-duplicity-restic/

Linux users have a variety of options for handling data backup. The choices range from free and open-source programs to paid commercial tools, and include applications that are purely command-line based (CLI) and others that have a graphical interface (GUI), or both.

If you take a look at our Backblaze B2 Cloud Storage Integrations page, you will see a number of offerings that enable you to back up your Linux desktops and servers to Backblaze B2. These include CloudBerry, Duplicity, Duplicacy, 45 Drives, GoodSync, HashBackup, QNAP, Restic, and Rclone, plus other choices for NAS and hybrid uses.

In this post, we’ll discuss two popular command line and open-source programs: one older, Duplicity, and a new player, Restic.

Old School vs. New School

We’re highlighting Duplicity and Restic today because they exemplify two different philosophical approaches to data backup: “Old School” (Duplicity) vs “New School” (Restic).

Old School (Duplicity)

In the old school model, data is written sequentially to the storage medium. Once a section of data is recorded, new data is written starting where that section of data ends. It’s not possible to go back and change the data that’s already been written.

This old-school model has long been associated with the use of magnetic tape, a prime example of which is the LTO (Linear Tape-Open) standard. In this “write once” model, files are always appended to the end of the tape. If a file is modified and overwritten or removed from the volume, the associated tape blocks used are not freed up: they are simply marked as unavailable, and the used volume capacity is not recovered. Data is deleted and capacity recovered only if the whole tape is reformatted. As a Linux/Unix user, you undoubtedly are familiar with the TAR archive format, which is an acronym for Tape ARchive. TAR has been around since 1979 and was originally developed to write data to sequential I/O devices with no file system of their own.

It is from the use of tape that we get the full backup/incremental backup approach to backups. A backup sequence beings with a full backup of data. Each incremental backup contains what’s been changed since the last full backup until the next full backup is made and the process starts over, filling more and more tape or whatever medium is being used.

This is the model used by Duplicity: full and incremental backups. Duplicity backs up files by producing encrypted, digitally signed, versioned, TAR-format volumes and uploading them to a remote location, including Backblaze B2 Cloud Storage. Released under the terms of the GNU General Public License (GPL), Duplicity is free software.

With Duplicity, the first archive is a complete (full) backup, and subsequent (incremental) backups only add differences from the latest full or incremental backup. Chains consisting of a full backup and a series of incremental backups can be recovered to the point in time that any of the incremental steps were taken. If any of the incremental backups are missing, then reconstructing a complete and current backup is much more difficult and sometimes impossible.

Duplicity is available under many Unix-like operating systems (such as Linux, BSD, and Mac OS X) and ships with many popular Linux distributions including Ubuntu, Debian, and Fedora. It also can be used with Windows under Cygwin.

We recently published a KB article on How to configure Backblaze B2 with Duplicity on Linux that demonstrates how to set up Duplicity with B2 and back up and restore a directory from Linux.

New School (Restic)

With the arrival of non-sequential storage medium, such as disk drives, and new ideas such as deduplication, comes the new school approach, which is used by Restic. Data can be written and changed anywhere on the storage medium. This efficiency comes largely through the use of deduplication. Deduplication is a process that eliminates redundant copies of data and reduces storage overhead. Data deduplication techniques ensure that only one unique instance of data is retained on storage media, greatly increasing storage efficiency and flexibility.

Restic is a recently available multi-platform command line backup software program that is designed to be fast, efficient, and secure. Restic supports a variety of backends for storing backups, including a local server, SFTP server, HTTP Rest server, and a number of cloud storage providers, including Backblaze B2.

Files are uploaded to a B2 bucket as deduplicated, encrypted chunks. Each time a backup runs, only changed data is backed up. On each backup run, a snapshot is created enabling restores to a specific date or time.

Restic assumes that the storage location for repository is shared, so it always encrypts the backed up data. This is in addition to any encryption and security from the storage provider.

Restic is open source and free software and licensed under the BSD 2-Clause License and actively developed on GitHub.

There’s a lot more you can do with Restic, including adding tags, mounting a repository locally, and scripting. To learn more, you can review the documentation at https://restic.readthedocs.io.

Coincidentally with this blog post, we published a KB article, How to configure Backblaze B2 with Restic on Linux, in which we show how to set up Restic for use with B2 and how to back up and restore a home directory from Linux to B2.

Which is Right for You?

While Duplicity is a popular, widely-available, and useful program, many users of cloud storage solutions such as B2 are moving to new-school solutions like Restic that take better advantage of the non-sequential access capabilities and speed of modern storage media used by cloud storage providers.

Tell us how you’re backing up Linux

Please let us know in the comments what you’re using for Linux backups, and if you have experience using Duplicity, Restic, or other backup software with Backblaze B2.

The post Backing Up Linux to Backblaze B2 with Duplicity and Restic appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

Bringing Clean and Safe Drinking Water to Developing Countries

Post Syndicated from Roderick Bauer original https://www.backblaze.com/blog/keeping-charity-water-data-safe/

image of a cup filling with water

If you’d like to read more about charity: water‘s use of Backblaze for Business, visit backblaze.com/charitywater/

charity: water  + Backblaze for Business

Considering that charity: water sends workers with laptop computers to rural communities in 24 countries around the world, it’s not surprising that computer backup is needed on every computer they have. It’s so essential that Matt Ward, System Administrator for charity: water, says it’s a standard part of employee on-boarding.

charity: water, based in New York City, is a non-profit organization that is working to bring clean water to the nearly one in ten people around the world who live without it — a situation that affects not only health, but education and income.

“We have people constantly traveling all over the world, so a cloud-based service makes sense whether the user is in New York or Malawi. Most of our projects and beneficiaries are in Sub Saharan Africa and Southern/Southeast Asia,” explains Matt. “Water scarcity and poor water quality are a problem here, and in so many countries around the world.”

charity: water in Rwanda

To achieve their mission, charity: water works through implementing organizations on the ground within the targeted communities. The people in these communities must spend hours every day walking to collect water for their families. It’s a losing proposition, as the time they spend walking takes away from education, earning money, and generally limits the opportunities for improving their lives.

charity: water began using Backblaze for Business before Matt came on a year ago. They started with a few licenses, but quickly decided to deploy Backblaze to every computer in the organization.

“We’ve lost computers plenty of times,” he says, “but, because of Backblaze, there’s never been a case where we lost the computer’s data.”

charity: water has about 80 staff computer users, and adds ten to twenty interns each season. Each staff member or intern has at least one computer. “Our IT department is two people, me and my director,” explains Matt, “and we have to support everyone, so being super simple to deploy is valuable to us.”

“When a new person joins us, we just send them an invitation to join the Group on Backblaze, and they’re all set. Their data is automatically backed up whenever they’re connected to the internet, and I can see their current status on the management console. [Backblaze] really nailed the user interface. You can show anyone the interface, even on their first day, and they get it because it’s simple and easy to understand.”

young girl drinkng clean water

One of the frequent uses for Backblaze for Business is when Matt off-boards users, such as all the interns at the end of the season. He starts a restore through the Backblaze admin console even before he has the actual computer. “I know I have a reliable archive in the restore from Backblaze, and it’s easier than doing it directly from the laptop.”

Matt is an enthusiastic user of the features designed for business users, especially Backblaze’s Groups feature, which has enabled charity: water to centralize billing and computer management for their worldwide team. Businesses can create groups to cluster job functions, employee locations, or any other criteria.

charity: water delivery clean water to children

“It saves me time to be able to see the status of any user’s backups, such as the last time the data was backed up” explains Matt. Before Backblaze, charity: water was writing documentation for workers, hoping they would follow backup protocols. Now, Matt knows what’s going on in real time — a valuable feature when the laptops are dispersed around the world.

“Backblaze for Business is an essential element in any organization’s IT continuity plan,” says Matt. “You need to be sure that there is a backup solution for your data should anything go wrong.”

To learn more about how charity: water uses Backblaze for Business, visit backblaze.com/charitywater/.

Matt Ward of charity: water

Matt Ward, System Administrator for charity: water

The post Bringing Clean and Safe Drinking Water to Developing Countries appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

Backing Up WordPress

Post Syndicated from Roderick Bauer original https://www.backblaze.com/blog/backing-up-wordpress/

WordPress cloud backup
WordPress logo

WordPress is the most popular CMS (Content Management System) for websites, with almost 30% of all websites in the world using WordPress. That’s a lot of sites — over 350 million!

In this post we’ll talk about the different approaches to keeping the data on your WordPress website safe.


Stop the Presses! (Or the Internet!)

As we were getting ready to publish this post, we received news from UpdraftPlus, one of the biggest WordPress plugin developers, that they are supporting Backblaze B2 as a storage solution for their backup plugin. They shipped the update (1.13.9) this week. This is great news for Backblaze customers! UpdraftPlus is also offering a 20% discount to Backblaze customers wishing to purchase or upgrade to UpdraftPlus Premium. The complete information is below.

UpdraftPlus joins backup plugin developer XCloner — Backup and Restore in supporting Backblaze B2. A third developer, BlogVault, also announced their intent to support Backblaze B2. Contact your favorite WordPress backup plugin developer and urge them to support Backblaze B2, as well.

Now, back to our post…


Your WordPress website data is on a web server that’s most likely located in a large data center. You might wonder why it is necessary to have a backup of your website if it’s in a data center. Website data can be lost in a number of ways, including mistakes by the website owner (been there), hacking, or even domain ownership dispute (I’ve seen it happen more than once). A website backup also can provide a history of changes you’ve made to the website, which can be useful. As an overall strategy, it’s best to have a backup of any data that you can’t afford to lose for personal or business reasons.

Your web hosting company might provide backup services as part of your hosting plan. If you are using their service, you should know where and how often your data is being backed up. You don’t want to find out too late that your backup plan was not adequate.

Sites on WordPress.com are automatically backed up by VaultPress (Automattic), which also is available for self-hosted WordPress installations. If you don’t want the work or decisions involved in managing the hosting for your WordPress site, WordPress.com will handle it for you. You do, however, give up some customization abilities, such as the option to add plugins of your own choice.

Very large and active websites might consider WordPress VIP by Automattic, or another premium WordPress hosting service such as Pagely.com.

This post is about backing up self-hosted WordPress sites, so we’ll focus on those options.

WordPress Backup

Backup strategies for WordPress can be divided into broad categories depending on 1) what you back up, 2) when you back up, and 3) where the data is backed up.

With server data, such as with a WordPress installation, you should plan to have three copies of the data (the 3-2-1 backup strategy). The first is the active data on the WordPress web server, the second is a backup stored on the web server or downloaded to your local computer, and the third should be in another location, such as the cloud.

We’ll talk about the different approaches to backing up WordPress, but we recommend using a WordPress plugin to handle your backups. A backup plugin can automate the task, optimize your backup storage space, and alert you of problems with your backups or WordPress itself. We’ll cover plugins in more detail, below.

What to Back Up?

The main components of your WordPress installation are:

You should decide which of these elements you wish to back up. The database is the top priority, as it contains all your website posts and pages (exclusive of media). Your current theme is important, as it likely contains customizations you’ve made. Following those in priority are any other files you’ve customized or made changes to.

You can choose to back up the WordPress core installation and plugins, if you wish, but these files can be downloaded again if necessary from the source, so you might not wish to include them. You likely have all the media files you use on your website on your local computer (which should be backed up), so it is your choice whether to back these up from the server as well.

If you wish to be able to recreate your entire website easily in case of data loss or disaster, you might choose to back up everything, though on a large website this could be a lot of data.

Generally, you should 1) prioritize any file that you’ve customized that you can’t afford to lose, and 2) decide whether you need a copy of everything in order to get your site back up quickly. These choices will determine your backup method and the amount of storage you need.

A good backup plugin for WordPress enables you to specify which files you wish to back up, and even to create separate backups and schedules for different backup contents. That’s another good reason to use a plugin for backing up WordPress.

When to Back Up?

You can back up manually at any time by using the Export tool in WordPress. This is handy if you wish to do a quick backup of your site or parts of it. Since it is manual, however, it is not a part of a dependable backup plan that should be done regularly. If you wish to use this tool, go to Tools, Export, and select what you wish to back up. The output will be an XML file that uses the WordPress Extended RSS format, also known as WXR. You can create a WXR file that contains all of the information on your site or just portions of the site, such as posts or pages by selecting: All content, Posts, Pages, or Media.
Note: You can use WordPress’s Export tool for sites hosted on WordPress.com, as well.

Export instruction for WordPress

Many of the backup plugins we’ll be discussing later also let you do a manual backup on demand in addition to regularly scheduled or continuous backups.

Note:  Another use of the WordPress Export tool and the WXR file is to transfer or clone your website to another server. Once you have exported the WXR file from the website you wish to transfer from, you can import the WXR file from the Tools, Import menu on the new WordPress destination site. Be aware that there are file size limits depending on the settings on your web server. See the WordPress Codex entry for more information. To make this job easier, you may wish to use one of a number of WordPress plugins designed specifically for this task.

You also can manually back up the WordPress MySQL database using a number of tools or a plugin. The WordPress Codex has good information on this. All WordPress plugins will handle this for you and do it automatically. They also typically include tools for optimizing the database tables, which is just good housekeeping.

A dependable backup strategy doesn’t rely on manual backups, which means you should consider using one of the many backup plugins available either free or for purchase. We’ll talk more about them below.

Which Format To Back Up In?

In addition to the WordPress WXR format, plugins and server tools will use various file formats and compression algorithms to store and compress your backup. You may get to choose between zip, tar, tar.gz, tar.gz2, and others. See The Most Common Archive File Formats for more information on these formats.

Select a format that you know you can access and unarchive should you need access to your backup. All of these formats are standard and supported across operating systems, though you might need to download a utility to access the file.

Where To Back Up?

Once you have your data in a suitable format for backup, where do you back it up to?

We want to have multiple copies of our active website data, so we’ll choose more than one destination for our backup data. The backup plugins we’ll discuss below enable you to specify one or more possible destinations for your backup. The possible destinations for your backup include:

A backup folder on your web server
A backup folder on your web server is an OK solution if you also have a copy elsewhere. Depending on your hosting plan, the size of your site, and what you include in the backup, you may or may not have sufficient disk space on the web server. Some backup plugins allow you to configure the plugin to keep only a certain number of recent backups and delete older ones, saving you disk space on the server.
Email to you
Because email servers have size limitations, the email option is not the best one to use unless you use it to specifically back up just the database or your main theme files.
FTP, SFTP, SCP, WebDAV
FTP, SFTP, SCP, and WebDAV are all widely-supported protocols for transferring files over the internet and can be used if you have access credentials to another server or supported storage device that is suitable for storing a backup.
Sync service (Dropbox, SugarSync, Google Drive, OneDrive)
A sync service is another possible server storage location though it can be a pricier choice depending on the plan you have and how much you wish to store.
Cloud storage (Backblaze B2, Amazon S3, Google Cloud, Microsoft Azure, Rackspace)
A cloud storage service can be an inexpensive and flexible option with pay-as-you go pricing for storing backups and other data.

A good website backup strategy would be to have multiple backups of your website data: one in a backup folder on your web hosting server, one downloaded to your local computer, and one in the cloud, such as with Backblaze B2.

If I had to choose just one of these, I would choose backing up to the cloud because it is geographically separated from both your local computer and your web host, it uses fault-tolerant and redundant data storage technologies to protect your data, and it is available from anywhere if you need to restore your site.

Backup Plugins for WordPress

Probably the easiest and most common way to implement a solid backup strategy for WordPress is to use one of the many backup plugins available for WordPress. Fortunately, there are a number of good ones and are available free or in “freemium” plans in which you can use the free version and pay for more features and capabilities only if you need them. The premium options can give you more flexibility in configuring backups or have additional options for where you can store the backups.

How to Choose a WordPress Backup Plugin

screenshot of WordPress plugins search

When considering which plugin to use, you should take into account a number of factors in making your choice.

Is the plugin actively maintained and up-to-date? You can determine this from the listing in the WordPress Plugin Repository. You also can look at reviews and support comments to get an idea of user satisfaction and how well issues are resolved.

Does the plugin work with your web hosting provider? Generally, well-supported plugins do, but you might want to check to make sure there are no issues with your hosting provider.

Does it support the cloud service or protocol you wish to use? This can be determined from looking at the listing in the WordPress Plugin Repository or on the developer’s website. Developers often will add support for cloud services or other backup destinations based on user demand, so let the developer know if there is a feature or backup destination you’d like them to add to their plugin.

Other features and options to consider in choosing a backup plugin are:

  • Whether encryption of your backup data is available
  • What are the options for automatically deleting backups from the storage destination?
  • Can you globally exclude files, folders, and specific types of files from the backup?
  • Do the options for scheduling automatic backups meet your needs for frequency?
  • Can you exclude/include specific database tables (a good way to save space in your backup)?

WordPress Backup Plugins Review

Let’s review a few of the top choices for WordPress backup plugins.

UpdraftPlus

UpdraftPlus is one of the most popular backup plugins for WordPress with over one million active installations. It is available in both free and Premium versions.

UpdraftPlus just released support for Backblaze B2 Cloud Storage in their 1.13.9 update on September 25. According to the developer, support for Backblaze B2 was the most frequent request for a new storage option for their plugin. B2 support is available in their Premium plugin and as a stand-alone update to their standard product.

Note: The developers of UpdraftPlus are offering a special 20% discount to Backblaze customers on the purchase of UpdraftPlus Premium by using the coupon code backblaze20. The discount is valid until the end of Friday, October 6th, 2017.

screenshot of Backblaze B2 cloud backup for WordPress in UpdraftPlus

XCloner — Backup and Restore

XCloner — Backup and Restore is a useful open-source plugin with many options for backing up WordPress.

XCloner supports B2 Cloud Storage in their free plugin.

screenshot of XCloner WordPress Backblaze B2 backup settings

BlogVault

BlogVault describes themselves as a “complete WordPress backup solution.” They offer a free trial of their paid WordPress backup subscription service that features real-time backups of changes to your WordPress site, as well as many other features.

BlogVault has announced their intent to support Backblaze B2 Cloud Storage in a future update.

screenshot of BlogValut WordPress Backup settings

BackWPup

BackWPup is a popular and free option for backing up WordPress. It supports a number of options for storing your backup, including the cloud, FTP, email, or on your local computer.

screenshot of BackWPup WordPress backup settings

WPBackItUp

WPBackItUp has been around since 2012 and is highly rated. It has both free and paid versions.

screenshot of WPBackItUp WordPress backup settings

VaultPress

VaultPress is part of Automattic’s well-known WordPress product, JetPack. You will need a JetPack subscription plan to use VaultPress. There are different pricing plans with different sets of features.

screenshot of VaultPress backup settings

Backup by Supsystic

Backup by Supsystic supports a number of options for backup destinations, encryption, and scheduling.

screenshot of Backup by Supsystic backup settings

BackupWordPress

BackUpWordPress is an open-source project on Github that has a popular and active following and many positive reviews.

screenshot of BackupWordPress WordPress backup settings

BackupBuddy

BackupBuddy, from iThemes, is the old-timer of backup plugins, having been around since 2010. iThemes knows a lot about WordPress, as they develop plugins, themes, utilities, and provide training in WordPress.

BackupBuddy’s backup includes all WordPress files, all files in the WordPress Media library, WordPress themes, and plugins. BackupBuddy generates a downloadable zip file of the entire WordPress website. Remote storage destinations also are supported.

screenshot of BackupBuddy settings

WordPress and the Cloud

Do you use WordPress and back up to the cloud? We’d like to hear about it. We’d also like to hear whether you are interested in using B2 Cloud Storage for storing media files served by WordPress. If you are, we’ll write about it in a future post.

In the meantime, keep your eye out for new plugins supporting Backblaze B2, or better yet, urge them to support B2 if they’re not already.

The Best Backup Strategy is the One You Use

There are other approaches and tools for backing up WordPress that you might use. If you have an approach that works for you, we’d love to hear about it in the comments.

The post Backing Up WordPress appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

Backblaze Supports Apple’s macOS High Sierra

Post Syndicated from Roderick Bauer original https://www.backblaze.com/blog/backblaze-supports-apples-macos-high-sierra/

Backblaze on Apple macOS High Sierra

Apple has released the latest version of its Macintosh operating system, macOS 10.13 “High Sierra.” It is available as a free download in the Mac App Store.

We thought we’d put up a quick post today to let everyone know that the Backblaze Macintosh client has been tested and is compatible with High Sierra. For most users, your existing client is already compatible. Backblaze users can be certain they have the latest version of our client by selecting Check For Updates… from the Backblaze icon in the Apple Menu Bar.

We wrote about the features and changes in the new Mac operating system in our recent blog post, Backblaze’s Upgrade Guide for macOS High Sierra. Highlights include improvements to the file system, video support, graphics, Siri, photos, and the Safari browser.

Backblaze recommends backing up your computer before making major changes, such as installing a new version of the operating system. See our previous post on High Sierra or our Mac Backup Guide for assistance.

The post Backblaze Supports Apple’s macOS High Sierra appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

Have Friends Who Don’t Back Up? Share This Post!

Post Syndicated from Roderick Bauer original https://www.backblaze.com/blog/beginner-guide-to-computer-backup/

pointing out how to backup a computer

We’ve all been there.

A friend or family member comes to you knowing you’re a knowledgeable computer user and tells you that he has lost all the data on his computer.

You say, “Sure, I’ll help you get your computer working again. We’ll just restore your backup to a new drive or a new computer.”

Your friend looks at his feet and says, “I didn’t have a backup.”

You have to tell your friend that it’s very possible that without a backup that data is lost forever. It’s too late for a lecture about how he should have made regular backups of his computer. Your friend just wants his data back and he’s looking to you to help him.

You wish you could help. You realize that the time you could have helped was before the loss happened; when you could have helped your friend start making regular backups.

Yes, we’ve all been there. In fact, it’s how Backblaze got started.

You Can Be a Hero to a Friend by Sharing This Post

If you share this post with a friend or family member, you could avoid the situation where your friend loses his data and you wish you could help but can’t.

The following information will help your friend get started backing up in the easiest way possible — no fuss, no decisions, and no buying storage drives or plugging in cables.

The guide begins here:

Getting Started Backing Up

Your friend or family member has shared this guide with you because he or she believes you might benefit from backing up your computer. Don’t consider this an intervention, just a friendly tip that will save you lots of headaches, sorrow, and maybe money. With the right backup solution, it’s easy to protect your data against accidental deletion, theft, natural disaster, or malware, including ransomware.

Your friend was smart to send this to you, which probably means that you’re a smart person as well, so we’ll get right to the point. You likely know you should be backing up, but like all of us, don’t always get around to everything we should be doing.

You need a backup solution that is:

  1. Affordable
  2. Easy
  3. Never runs out of storage space
  4. Backs up everything automatically
  5. Restores files easily

Why Cloud Backup is the Best Solution For You

Backblaze Personal Backup was created for everyone who knows they should back up, but doesn’t. It backs up to the cloud, meaning that your data is protected in our secure data centers. A simple installation gets you started immediately, with no decisions about what or where to back up. It just works. And it’s just $5 a month to back up everything. Other services might limit the amount of data, the types of files, or both. With Backblaze, there’s no limit on the amount of data you can back up from your computer.

You can get started immediately with a free 15 day trial of Backblaze Unlimited Backup. In fewer than 5 minutes you’ll be all set.

Congratulations, You’re Done!

You can now celebrate. Your data is backed up and secure.

That’s it, and all you really need to get started backing up. We’ve included more details below, but frankly, the above is all you need to be safely and securely backed up.

You can tell the person who sent this to you that you’re now safely backed up and have moved on to other things, like what advice you can give them to help improve their life. Seriously, you might want to buy the person who sent this to you a coffee or another treat. They deserve it.

Here’s more information if you’d like to learn more about backing up.

Share or Email This Post to a Friend

Do your friend and yourself a favor and share this post. On the left side of the page (or at the bottom of the post) are buttons you can use to share this post on Twitter, Facebook, LinkedIn, and Google+, or to email it directly to your friend. It will take just a few seconds and could save your friend’s data.

It could also save you from having to give someone the bad news that her finances, photos, manuscript, or other work are gone forever. That would be nice.

But your real reward will be in knowing you did the right thing.

Tell us in the comments how it went. We’d like to hear.

The post Have Friends Who Don’t Back Up? Share This Post! appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

Backblaze’s Upgrade Guide for macOS High Sierra

Post Syndicated from Roderick Bauer original https://www.backblaze.com/blog/macos-high-sierra-upgrade-guide/

High Sierra

Apple introduced macOS 10.13 “High Sierra” at its 2017 Worldwide Developers Conference in June. On Tuesday, we learned we don’t have long to wait — the new OS will be available on September 25. It’s a free upgrade, and millions of Mac users around the world will rush to install it.

We understand. A new OS from Apple is exciting, But please, before you upgrade, we want to remind you to back up your Mac. You want your data to be safe from unexpected problems that could happen in the upgrade. We do, too. To make that easier, Backblaze offers this macOS High Sierra upgrade guide.

Why Upgrade to macOS 10.13 High Sierra?

High Sierra, as the name suggests, is a follow-on to the previous macOS, Sierra. Its major focus is on improving the base OS with significant improvements that will support new capabilities in the future in the file system, video, graphics, and virtual/augmented reality.

But don’t despair; there also are outward improvements that will be readily apparent to everyone when they boot the OS for the first time. We’ll cover both the inner and outer improvements coming in this new OS.

Under the Hood of High Sierra

APFS (Apple File System)

Apple has been rolling out its first file system upgrade for a while now. It’s already in iOS: now High Sierra brings APFS to the Mac. Apple touts APFS as a new file system optimized for Flash/SSD storage and featuring strong encryption, better and faster file handling, safer copying and moving of files, and other improved file system fundamentals.

We went into detail about the enhancements and improvements that APFS has over the previous file system, HFS+, in an earlier post. Many of these improvements, including enhanced performance, security and reliability of data, will provide immediate benefits to users, while others provide a foundation for future storage innovations and will require work by Apple and third parties to support in their products and services.

Most of us won’t notice these improvements, but we’ll benefit from better, faster, and safer file handling, which I think all of us can appreciate.

Video

High Sierra includes High Efficiency Video Encoding (HEVC, aka H.265), which preserves better detail and color while also introducing improved compression over H.264 (MPEG-4 AVC). Even existing Macs will benefit from the HEVC software encoding in High Sierra, but newer Mac models include HEVC hardware acceleration for even better performance.

MacBook Pro

Metal 2

macOS High Sierra introduces Metal 2, the next-generation of Apple’s Metal graphics API that was launched three years ago. Apple claims that Metal 2 provides up to 10x better performance in key areas. It provides near-direct access to the graphics processor (GPU), enabling the GPU to take control over key aspects of the rendering pipeline. Metal 2 will enhance the Mac’s capability for machine learning, and is the technology driving the new virtual reality platform on Macs.

audio video editor screenshot

Virtual Reality

We’re about to see an explosion of virtual reality experiences on both the Mac and iOS thanks to High Sierra and iOS 11. Content creators will be able to use apps like Final Cut Pro X, Epic Unreal 4 Editor, and Unity Editor to create fully immersive worlds that will revolutionize entertainment and education and have many professional uses, as well.

Users will want the new iMac with Retina 5K display or the upcoming iMac Pro to enjoy them, or any supported Mac paired with the latest external GPU and VR headset.

iMac and HTC virtual reality player

Outward Improvements

Siri

Siri logo

Expect a more nature voice from Siri in High Sierra. She or he will be less robotic, with greater expression and use of intonation in speech. Siri will also learn more about your preferences in things like music, helping you choose music that fits your taste and putting together playlists expressly for you. Expect Siri to be able to answer your questions about music-related trivia, as well.

Siri:  what does “scaramouche” refer to in the song Bohemian Rhapsody?

Photos

HD MacBook Pro screenshot

Photos has been redesigned with a new layout and new tools. A redesigned Edit view includes new tools for fine-tuning color and contrast and making adjustments within a defined color range. Some fun elements for creating special effects and memories also have been added. Photos now works with external apps such as Photoshop and Pixelmator. Compatibility with third-party extension adds printing and publishing services to help get your photos out into the world.

Safari

Safari logo

Apple claims that Safari in High Sierra is the world’s fastest desktop browser, outperforming Chrome and other browsers in a range of benchmark tests. They’ve also added autoplay blocking for those pesky videos that play without your permission and tracking blocking to help protect your privacy.

Can My Mac Run macOS High Sierra 10.13?

All Macs introduced in mid 2010 or later are compatible. MacBook and iMac computers introduced in late 2009 are also compatible. You’ll need OS X 10.7.5 “Lion” or later installed, along with at least 2 GB RAM and 8.8 GB of available storage to manage the upgrade.
Some features of High Sierra require an internet connection or an Apple ID. You can check to see if your Mac is compatible with High Sierra on Apple’s website.

Conquering High Sierra — What Do I Do Before I Upgrade?

Back Up That Mac!

It’s always smart to back up before you upgrade the operating system or make any other crucial changes to your computer. Upgrading your OS is a major change to your computer, and if anything goes wrong…well, you don’t want that to happen.

iMac backup screenshot

We recommend the 3-2-1 Backup Strategy to make sure your data is safe. What does that mean? Have three copies of your data. There’s the “live” version on your Mac, a local backup (Time Machine, another copy on a local drive or other computer), and an offsite backup like Backblaze. No matter what happens to your computer, you’ll have a way to restore the files if anything goes wrong. Need help understanding how to back up your Mac? We have you covered with a handy Mac backup guide.

Check for App and Driver Updates

This is when it helps to do your homework. Check with app developers or device manufacturers to find if their apps and devices have updates to work with High Sierra. Visit their websites or use the Check for Updates feature built into most apps (often found in the File or Help menus).

If you’ve downloaded apps through the Mac App Store, make sure to open them and click on the Updates button to download the latest updates.

Updating can be hit or miss when you’ve installed apps that didn’t come from the Mac App Store. To make it easier, visit the MacUpdate website. MacUpdate tracks changes to thousands of Mac apps.


Will Backblaze work with macOS High Sierra?

Yes. We’ve taken care to ensure that Backblaze works with High Sierra. We’ve already enhanced our Macintosh client to report the space available on an APFS container and we plan to add additional support for APFS capabilities that enhance Backblaze’s capabilities in the future.

Of course, we’ll watch Apple’s release carefully for any last minute surprises. We’ll officially offer support for High Sierra once we’ve had a chance to thoroughly test the release version.


Set Aside Time for the Upgrade

Depending on the speed of your Internet connection and your computer, upgrading to High Sierra will take some time. You’ll be able to use your Mac straightaway after answering a few questions at the end of the upgrade process.

If you’re going to install High Sierra on multiple Macs, a time-and-bandwidth-saving tip came from a Backblaze customer who suggested copying the installer from your Mac’s Applications folder to a USB Flash drive (or an external drive) before you run it. The installer routinely deletes itself once the upgrade process is completed, but if you grab it before that happens you can use it on other computers.

Where Do I get High Sierra?

Apple says that High Sierra will be available on September 25. Like other Mac operating system releases, Apple offers macOS 10.13 High Sierra for download from the Mac App Store, which is included on the Mac. As long as your Mac is supported and running OS X 10.7.5 “Lion” (released in 2012) or later, you can download and run the installer. It’s free. Thank you, Apple.

Better to be Safe than Sorry

Back up your Mac before doing anything to it, and make Backblaze part of your 3-2-1 backup strategy. That way your data is secure. Even if you have to roll back after an upgrade, or if you run into other problems, your data will be safe and sound in your backup.

Tell us How it Went

Are you getting ready to install High Sierra? Still have questions? Let us know in the comments. Tell us how your update went and what you like about the new release of macOS.

And While You’re Waiting for High Sierra…

While you’re waiting for Apple to release High Sierra on September 25, you might want to check out these other posts about using your Mac and Backblaze.

The post Backblaze’s Upgrade Guide for macOS High Sierra appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

Strategies for Backing Up Windows Computers

Post Syndicated from Roderick Bauer original https://www.backblaze.com/blog/strategies-for-backing-up-windows-computers/

Windows 7, Windows 8, Windows 10 logos

There’s a little company called Apple making big announcements this week, but about 45% of you are on Windows machines, so we thought it would be a good idea to devote a blog post today to Windows users and the options they have for backing up Windows computers.

We’ll be talking about the various options for backing up Windows desktop OS’s 7, 8, and 10, and Windows servers. We’ve written previously about this topic in How to Back Up Windows, and Computer Backup Options, but we’ll be covering some new topics and ways to combine strategies in this post. So, if you’re a Windows user looking for shelter from all the Apple hoopla, welcome to our Apple Announcement Day Windows Backup Day post.

Windows laptop

First, Let’s Talk About What We Mean by Backup

This might seem to our readers like an unneeded appetizer on the way to the main course of our post, but we at Backblaze know that people often mean very different things when they use backup and related terms. Let’s start by defining what we mean when we say backup, cloud storage, sync, and archive.

Backup
A backup is an active copy of the system or files that you are using. It is distinguished from an archive, which is the storing of data that is no longer in active use. Backups fall into two main categories: file and image. File backup software will back up whichever files you designate by either letting you include files you wish backed up or by excluding files you don’t want backed up, or both. An image backup, sometimes called a disaster recovery backup or a system clone, is useful if you need to recreate your system on a new drive or computer.
The first backup generally will be a full backup of all files. After that, the backup will be incremental, meaning that only files that have been changed since the full backup will be added. Often, the software will keep changed versions of the files for some period of time, so you can maintain a number of previous revisions of your files in case you wish to return to something in an earlier version of your file.
The destination for your backup could be another drive on your computer, an attached drive, a network-attached drive (NAS), or the cloud.
Cloud Storage
Cloud storage vendors supply data storage just as a utility company supplies power, gas, or water. Cloud storage can be used for data backups, but it can also be used for data archives, application data, records, or libraries of photos, videos, and other media.
You contract with the service for storing any type of data, and the storage location is available to you via the internet. Cloud storage providers generally charge by some combination of data ingress, egress, and the amount of data stored.
Sync
File sync is useful for files that you wish to have access to from different places or computers, or for files that you wish to share with others. While sync has its uses, it has limitations for keeping files safe and how much it could cost you to store large amounts of data. As opposed to backup, which keeps revision of files, sync is designed to keep two or more locations exactly the same. Sync costs are based on how much data you sync and can get expensive for large amounts of data.
Archive
A data archive is for data that is no longer in active use but needs to be saved, and may or may not ever be retrieved again. In old-style storage parlance, it is called cold storage. An archive could be stored with a cloud storage provider, or put on a hard drive or flash drive that you disconnect and put in the closet, or mail to your brother in Idaho.

What’s the Best Strategy for Backing Up?

Now that we’ve got our terminology clear, let’s talk backup strategies for Windows.

At Backblaze, we advocate the 3-2-1 strategy for safeguarding your data, which means that you should maintain three copies of any valuable data — two copies stored locally and one stored remotely. I follow this strategy at home by working on the active data on my Windows 10 desktop computer (copy one), which is backed up to a Drobo RAID device attached via USB (copy two), and backing up the desktop to Backblaze’s Personal Backup in the cloud (copy three). I also keep an image of my primary disk on a separate drive and frequently update it using Windows 10’s image tool.

I use Dropbox for sharing specific files I am working on that I might wish to have access to when I am traveling or on another computer. Once my subscription with Dropbox expires, I’ll use the latest release of Backblaze that has individual file preview with sharing built-in.

Before you decide which backup strategy will work best for your situation, you’ll need to ask yourself a number of questions. These questions include where you wish to store your backups, whether you wish to supply your own storage media, whether the backups will be manual or automatic, and whether limited or unlimited data storage will work best for you.

Strategy 1 — Back Up to a Local or Attached Drive

The first copy of the data you are working on is often on your desktop or laptop. You can create a second copy of your data on another drive or directory on your computer, or copy the data to a drive directly attached to your computer, such as via USB.

external hard drive and RAID NAS devices

Windows has built-in tools for both file and image level backup. Depending on which version of Windows you use, these tools are called Backup and Restore, File History, or Image. These tools enable you to set a schedule for automatic backups, which ensures that it is done regularly. You also have the choice to use Windows Explorer (aka File Explorer) to manually copy files to another location. Some external disk drives and USB Flash Drives come with their own backup software, and other backup utilities are available for free or for purchase.

Windows Explorer File History screenshot

This is a supply-your-own media solution, meaning that you need to have a hard disk or other medium available of sufficient size to hold all your backup data. When a disk becomes full, you’ll need to add a disk or swap out the full disk to continue your backups.

We’ve written previously on this strategy at Should I use an external drive for backup?

Strategy 2 — Back Up to a Local Area Network (LAN)

Computers, servers, and network-attached-storage (NAS) on your local network all can be used for backing up data. Microsoft’s built-in backup tools can be used for this job, as can any utility that supports network protocols such as NFS or SMB/CIFS, which are common protocols that allow shared access to files on a network for Windows and other operatings systems. There are many third-party applications available as well that provide extensive options for managing and scheduling backups and restoring data when needed.

NAS cloud

Multiple computers can be backed up to a single network-shared computer, server, or NAS, which also could then be backed up to the cloud, which rounds out a nice backup strategy, because it covers both local and remote copies of your data. System images of multiple computers on the LAN can be included in these backups if desired.

Again, you are managing the backup media on the local network, so you’ll need to be sure you have sufficient room on the destination drives to store all your backup data.

Strategy 3 — Back Up to Detached Drive at Another Location

You may have have read our recent blog post, Getting Data Archives Out of Your Closet, in which we discuss the practice of filling hard drives and storing them in a closet. Of course, to satisfy the off-site backup guideline, these drives would need to be stored in a closet that’s in a different geographical location than your main computer. If you’re willing to do all the work of copying the data to drives and transporting them to another location, this is a viable option.

stack of hard drives

The only limitation to the amount of backup data is the number of hard drives you are willing to purchase — and maybe the size of your closet.

Strategy 4 — Back Up to the Cloud

Backing up to the cloud has become a popular option for a number of reasons. Internet speeds have made moving large amounts of data possible, and not having to worry about supplying the storage media simplifies choices for users. Additionally, cloud vendors implement features such as data protection, deduplication, and encryption as part of their services that make cloud storage reliable, secure, and efficient. Unlimited cloud storage for data from a single computer is a popular option.

A backup vendor likely will provide a software client that runs on your computer and backs up your data to the cloud in the background while you’re doing other things, such as Backblaze Personal Backup, which has clients for Windows computers, Macintosh computers, and mobile apps for both iOS and Android. For restores, Backblaze users can download one or all of their files for free from anywhere in the world. Optionally, a 128 GB flash drive or 4 TB drive can be overnighted to the customer, with a refund available if the drive is returned.

Storage Pod in the cloud

Backblaze B2 Cloud Storage is an option for those who need capabilities beyond Backblaze’s Personal Backup. B2 provides cloud storage that is priced based on the amount of data the customer uses, and is suitable for long-term data storage. B2 supports integrations with NAS devices, as well as Windows, Macintosh, and Linux computers and servers.

Services such as BackBlaze B2 are often called Cloud Object Storage or IaaS (Infrastructure as a Service), because they provide a complete solution for storing all types of data in partnership with vendors who integrate various solutions for working with B2. B2 has its own API (Application Programming Interface) and CLI (Command-line Interface) to work with B2, but B2 becomes even more powerful when paired with any one of a number of other solutions for data storage and management provided by third parties who offer both hardware and software solutions.

Backing Up Windows Servers

Windows Servers are popular workstations for some users, and provide needed network services for others. They also can be used to store backups from other computers on the network. They, in turn, can be backed up to attached drives or the cloud. While our Personal Backup client doesn’t support Windows servers, our B2 Cloud Storage has a number of integrations with vendors who supply software or hardware for storing data both locally and on B2. We’ve written a number of blog posts and articles that address these solutions, including How to Back Up your Windows Server with B2 and CloudBerry.

Sometimes the Best Strategy is to Mix and Match

The great thing about computers, software, and networks is that there is an endless number of ways to combine them. Our users and hardware and software partners are ingenious in configuring solutions that save data locally, copy it to an attached or network drive, and then store it to the cloud.

image of cloud backup

Among our B2 partners, Synology, CloudBerry Archiware, QNAP, Morro Data, and GoodSync have integrations that allow their NAS devices to store and retrieve data to and from B2 Cloud Storage. For a drag-and-drop experience on the desktop, take a look at CyberDuck, MountainDuck, and Dropshare, which provide users with an easy and interactive way to store and use data in B2.

If you’d like to explore more options for combining software, hardware, and cloud solutions, we invite you to browse the integrations for our many B2 partners.

Have Questions?

Windows versions, tools, and backup terminology all can be confusing, and we know how hard it can be to make sense of all of it. If there’s something we haven’t addressed here, or if you have a question or contribution, please let us know in the comments.

And happy Windows Backup Day! (Just don’t tell Apple.)

The post Strategies for Backing Up Windows Computers appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

Choosing a Backup Provider (An Intro to Backblaze)

Post Syndicated from Roderick Bauer original https://www.backblaze.com/blog/an-intro-to-backblaze/

Backblaze storage pods

Hi! We’re Backblaze — a backup and cloud storage company in sunny San Mateo, California. We’ve been in business since 2007, have a great track record, and have been on a mission to make backing up simple, inexpensive, and unobtrusive.

This post hopes to serve as an introduction to Backblaze for folks that might not be familiar with us. If you’re an avid reader already, you’ll note that we’ve written about many of these stories before. We won’t be offended if you tune back in for the next post. For everyone else, we thought we’d give you a look at who we are, how we’ve remained committed to unlimited backup, and why we think you should give us a shot.

A Bit About our Background

“We never had deep VC pockets to burn cash. If we were unsustainable, we would have gone out of business 9 years ago.” — Gleb Budman, Backblaze CEO and cofounder

Backblaze just turned 10 years old (thanks for the birthday wishes), and we have a solid track record as a successful company. Backblaze was started by five founders who went without salaries for two years until they got the company profitable. That’s an accomplishment in and of itself. A decade later, we’ve “only” raised $5.3 Million in funding. Don’t get us wrong, $5M is a lot of money, but we do think it shows that we run a responsible company by providing industry leading backup solutions at fair prices.

Backblaze is Committed To Customers & Unlimited Data Backup

Since 2007, many companies have come into the backup space. Many of those, at some point or another, offered an unlimited data storage plan. In 2017, Backblaze stands alone as the remaining player offering truly unlimited data backup.

What is “truly unlimited?” To us, that means getting our customers backed up as quickly as possible — with no limits on file types or sizes. While there are other backup companies out there, few of them if any, offer unlimited services at a flat rate. Many force customers to choose between service tiers, leading to confusion and customer apprehension about how much data they have now, or will have later. By contrast, we are focused on making Backblaze easy to use, and easy to understand.

At Backblaze, backup means running efficiently in the background to get a copy of your data securely into the cloud. Because we’re truly unlimited, we operate on an “exclusion” model. That means, by default, we backup all of the user data on your computer. Of course, you can exclude anything you don’t want backed up. Other companies operate on an “inclusion” model — you need to proactively select folders and files to be backed up. Why did we choose “exclusion” over “inclusion?” Because in our model, if you do nothing, you are fully covered. The alternative may leave you forgetting that new folder you created or those important files on your desktop.

Operating under the “inclusion model” would mean we would store less data (which would reduce our costs), but we’re not interested in reducing our costs if it means leaving our customers unprotected. Because of decisions like that, we’re currently storing over 350PB of our customer data.

Recently, we released version 5.0 of our industry leading computer backup product. Among other things in that release, we introduced file sharing via URL and faster backups. Through something called auto-threading, we’ve increased the speed at which your data gets backed up. Our internal tests have us over 10x the speed of the competition. That’s how one Reddit user backed up almost one terabyte of data in fewer than 24 hours.

Not only are we committed to our Personal Backup users, but we’re also a leading destination for businesses as well. Our latest Backblaze for Business update gives businesses of any size all of the same great backup and security, while also adding an administrative console and tools through our Backblaze Groups feature.

Best of all our Backblaze Groups feature is available to every Backblaze user, so if you’re the “Head of I.T.” for your household and managing a few computers, you can manage your families backups with Groups as well.

How We Do It

The question often comes up, “How do you do it? How can you continue offering unlimited backup in an era where most everyone else has stopped?” The answer lies in our origins — because we didn’t have a lot of cash, we had to create a sustainable business. Among other things, we created our own Storage Pods, Storage Vaults, and software. Our purpose-built infrastructure is what gives us incredibly low cloud storage costs. That same storage architecture is the basis for B2 Cloud Storage, the most affordable object storage on the planet (B2 is ¼ of the price of the offerings from Amazon, Microsoft and Google). Backblaze B2’s APIs, CLIs, and integration partners also give users the flexibility of backing up Macs, PCs, Linux, and servers their own way, if they want to take control.

We think that kind of dedication, innovation, and frugality supports our claim to be a trustworthy caretaker of your data — videos, photos, business docs, and other precious memories.

Give Us a Try!

Give us a try with our free 15-day trial. We’d love to welcome you to your new backup home.

Have questions? Sound off in the comments below! We love hearing from current customers as well as those looking to come aboard.

The post Choosing a Backup Provider (An Intro to Backblaze) appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

What’s the Diff: Programs, Processes, and Threads

Post Syndicated from Roderick Bauer original https://www.backblaze.com/blog/whats-the-diff-programs-processes-and-threads/

let's talk about Threads

How often have you heard the term threading in relation to a computer program, but you weren’t exactly sure what it meant? How about processes? You likely understand that a thread is somehow closely related to a program and a process, but if you’re not a computer science major, maybe that’s as far as your understanding goes.

Knowing what these terms mean is absolutely essential if you are a programmer, but an understanding of them also can be useful to the average computer user. Being able to look at and understand the Activity Monitor on the Macintosh, the Task Manager on Windows, or Top on Linux can help you troubleshoot which programs are causing problems on your computer, or whether you might need to install more memory to make your system run better.

Let’s take a few minutes to delve into the world of computer programs and sort out what these terms mean. We’ll simplify and generalize some of the ideas, but the general concepts we cover should help clarify the difference between the terms.

Programs

First of all, you probably are aware that a program is the code that is stored on your computer that is intended to fulfill a certain task. There are many types of programs, including programs that help your computer function and are part of the operating system, and other programs that fulfill a particular job. These task-specific programs are also known as “applications,” and can include programs such as word processing, web browsing, or emailing a message to another computer.

Program

Programs are typically stored on disk or in non-volatile memory in a form that can be executed by your computer. Prior to that, they are created using a programming language such as C, Lisp, Pascal, or many others using instructions that involve logic, data and device manipulation, recurrence, and user interaction. The end result is a text file of code that is compiled into binary form (1’s and 0’s) in order to run on the computer. Another type of program is called “interpreted,” and instead of being compiled in advance in order to run, is interpreted into executable code at the time it is run. Some common, typically interpreted programming languages, are Python, PHP, JavaScript, and Ruby.

The end result is the same, however, in that when a program is run, it is loaded into memory in binary form. The computer’s CPU (Central Processing Unit) understands only binary instructions, so that’s the form the program needs to be in when it runs.

Perhaps you’ve heard the programmer’s joke, “There are only 10 types of people in the world, those who understand binary, and those who don’t.”

Binary is the native language of computers because an electrical circuit at its basic level has two states, on or off, represented by a one or a zero. In the common numbering system we use every day, base 10, each digit position can be anything from 0 to 9. In base 2 (or binary), each position is either a 0 or a 1. (In a future blog post we might cover quantum computing, which goes beyond the concept of just 1’s and 0’s in computing.)

Decimal—Base 10 Binary—Base 2
0 0000
1 0001
2 0010
3 0011
4 0100
5 0101
6 0110
7 0111
8 1000
9 1001

How Processes Work

The program has been loaded into the computer’s memory in binary form. Now what?

An executing program needs more than just the binary code that tells the computer what to do. The program needs memory and various operating system resources that it needs in order to run. A “process” is what we call a program that has been loaded into memory along with all the resources it needs to operate. The “operating system” is the brains behind allocating all these resources, and comes in different flavors such as macOS, iOS, Microsoft Windows, Linux, and Android. The OS handles the task of managing the resources needed to turn your program into a running process.

Some essential resources every process needs are registers, a program counter, and a stack. The “registers” are data holding places that are part of the computer processor (CPU). A register may hold an instruction, a storage address, or other kind of data needed by the process. The “program counter,” also called the “instruction pointer,” keeps track of where a computer is in its program sequence. The “stack” is a data structure that stores information about the active subroutines of a computer program and is used as scratch space for the process. It is distinguished from dynamically allocated memory for the process that is known as “the heap.”

diagram of how processes work

There can be multiple instances of a single program, and each instance of that running program is a process. Each process has a separate memory address space, which means that a process runs independently and is isolated from other processes. It cannot directly access shared data in other processes. Switching from one process to another requires some time (relatively) for saving and loading registers, memory maps, and other resources.

This independence of processes is valuable because the operating system tries its best to isolate processes so that a problem with one process doesn’t corrupt or cause havoc with another process. You’ve undoubtedly run into the situation in which one application on your computer freezes or has a problem and you’ve been able to quit that program without affecting others.

How Threads Work

So, are you still with us? We finally made it to threads!

A thread is the unit of execution within a process. A process can have anywhere from just one thread to many threads.

Process vs. Thread

diagram of threads in a process over time

When a process starts, it is assigned memory and resources. Each thread in the process shares that memory and resources. In single-threaded processes, the process contains one thread. The process and the thread are one and the same, and there is only one thing happening.

In multithreaded processes, the process contains more than one thread, and the process is accomplishing a number of things at the same time (technically, it’s almost at the same time—read more on that in the “What about Parallelism and Concurrency?” section below).

diagram of single and multi-treaded process

We talked about the two types of memory available to a process or a thread, the stack and the heap. It is important to distinguish between these two types of process memory because each thread will have its own stack, but all the threads in a process will share the heap.

Threads are sometimes called lightweight processes because they have their own stack but can access shared data. Because threads share the same address space as the process and other threads within the process, the operational cost of communication between the threads is low, which is an advantage. The disadvantage is that a problem with one thread in a process will certainly affect other threads and the viability of the process itself.

Threads vs. Processes

So to review:

  1. The program starts out as a text file of programming code,
  2. The program is compiled or interpreted into binary form,
  3. The program is loaded into memory,
  4. The program becomes one or more running processes.
  5. Processes are typically independent of each other,
  6. While threads exist as the subset of a process.
  7. Threads can communicate with each other more easily than processes can,
  8. But threads are more vulnerable to problems caused by other threads in the same process.

Processes vs. Threads — Advantages and Disadvantages

Process Thread
Processes are heavyweight operations Threads are lighter weight operations
Each process has its own memory space Threads use the memory of the process they belong to
Inter-process communication is slow as processes have different memory addresses Inter-thread communication can be faster than inter-process communication because threads of the same process share memory with the process they belong to
Context switching between processes is more expensive Context switching between threads of the same process is less expensive
Processes don’t share memory with other processes Threads share memory with other threads of the same process

What about Concurrency and Parallelism?

A question you might ask is whether processes or threads can run at the same time. The answer is: it depends. On a system with multiple processors or CPU cores (as is common with modern processors), multiple processes or threads can be executed in parallel. On a single processor, though, it is not possible to have processes or threads truly executing at the same time. In this case, the CPU is shared among running processes or threads using a process scheduling algorithm that divides the CPU’s time and yields the illusion of parallel execution. The time given to each task is called a “time slice.” The switching back and forth between tasks happens so fast it is usually not perceptible. The terms parallelism (true operation at the same time) and concurrency (simulated operation at the same time), distinguish between the two type of real or approximate simultaneous operation.

diagram of concurrency and parallelism

Why Choose Process over Thread, or Thread over Process?

So, how would a programmer choose between a process and a thread when creating a program in which she wants to execute multiple tasks at the same time? We’ve covered some of the differences above, but let’s look at a real world example with a program that many of us use, Google Chrome.

When Google was designing the Chrome browser, they needed to decide how to handle the many different tasks that needed computer, communications, and network resources at the same time. Each browser window or tab communicates with multiple servers on the internet to retrieve text, programs, graphics, audio, video, and other resources, and renders that data for display and interaction with the user. In addition, the browser can open many windows, each with many tasks.

Google had to decide how to handle that separation of tasks. They chose to run each browser window in Chrome as a separate process rather than a thread or many threads, as is common with other browsers. Doing that brought Google a number of benefits. Running each window as a process protects the overall application from bugs and glitches in the rendering engine and restricts access from each rendering engine process to others and to the rest of the system. Isolating JavaScript programs in a process prevents them from running away with too much CPU time and memory, and making the entire browser non-responsive.

Google made the calculated trade-off with a multi-processing design as starting a new process for each browser window has a higher fixed cost in memory and resources than using threads. They were betting that their approach would end up with less memory bloat overall.

Using processes instead of threads provides better memory usage when memory gets low. An inactive window is treated as a lower priority by the operating system and becomes eligible to be swapped to disk when memory is needed for other processes, helping to keep the user-visible windows more responsive. If the windows were threaded, it would be more difficult to separate the used and unused memory as cleanly, wasting both memory and performance.

You can read more about Google’s design decisions on Google’s Chromium Blog or on the Chrome Introduction Comic.

The screen capture below shows the Google Chrome processes running on a MacBook Air with many tabs open. Some Chrome processes are using a fair amount of CPU time and resources, and some are using very little. You can see that each process also has many threads running as well.

activity monitor of Google Chrome

The Activity Monitor or Task Manager on your system can be a valuable ally in helping fine-tune your computer or troubleshooting problems. If your computer is running slowly, or a program or browser window isn’t responding for a while, you can check its status using the system monitor. Sometimes you’ll see a process marked as “Not Responding.” Try quitting that process and see if your system runs better. If an application is a memory hog, you might consider choosing a different application that will accomplish the same task.

Windows Task Manager view

Made it This Far?

We hope this Tron-like dive into the fascinating world of computer programs, processes, and threads has helped clear up some questions you might have had.

The next time your computer is running slowly or an application is acting up, you know your assignment. Fire up the system monitor and take a look under the hood to see what’s going on. You’re in charge now.

We love to hear from you

Are you still confused? Have questions? If so, please let us know in the comments. And feel free to suggest topics for future blog posts.

The post What’s the Diff: Programs, Processes, and Threads appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

Transparency in Cloud Storage Costs

Post Syndicated from Roderick Bauer original https://www.backblaze.com/blog/transparency-in-cloud-storage-costs/

cloud storage cost calculator

Backblaze’s mission is to make cloud storage that’s affordable and astonishingly easy to use. Backblaze B2 embodies that mission for those looking for an object storage solution.

Another Backblaze core value is being transparent, from releasing our Storage Pod designs to detailing our cloud storage cost of goods sold. We are an open book in the Cloud Storage industry. So it makes sense that opaque pricing policies that require mind numbing calculations are a no-no for us. Our approach to pricing is to be transparent, straight-forward, and predictable.

For Backblaze B2, this means that no matter how much data you have, the cost for B2 is $0.005/GB per month for data storage and $0.02/GB to download data. There are no costs to upload. We also throw in 10GB of storage and 1GB of downloads for free every month.

Cloud Storage Price Comparison

The storage industry does not share our view of making pricing transparent, or affordable. In an effort to help everyone, we’ve made a Cloud Storage Pricing Calculator, where anyone can enter in their specific use case and get pricing back for B2, S3, Azure, and GCS. We’ve also included the calculator below for those interested in trying it out.

B2 Cost Calculator

Backblaze provides this calculator as an estimate.

Initial Upload:

GB

Data over time

Monthly Upload:

GB

Monthly Delete:

GB

Monthly Download:

GB


Period of Time:

Months

Storage Costs

Storage Cost for Initial Month:
x

Data Added Each Month:
x

Data Deleted Each Month:
x

Net Data:
x

Download Costs

Monthly Download Cost:
x

Total

Total Cost for x Months
x

Amazon S3
Microsoft Azure
Google Cloud

x
x
x
x
x
x
* Figures are not exact and do not include the following: Free first 10 GB of storage, free 1 GB of daily downloads, or $.004/10,000 class B Transactions and $.004/1,000 Class C Transactions.

Sample storage scenarios:

Scenario 1

You have data you wish to archive, and will be adding more each month, but you don’t expect that you will be downloading or deleting any data.

Initial upload: 10,000GB
Monthly upload: 1,000GB

For twelve months, your costs would be:

Backblaze B2 $990.00
Amazon S3 $4,158.00 +420%
Microsoft Azure $4,356.00 +440%
Google Cloud $5,148.00 +520%

 

Scenario 2

You wish to store data, and will be actively changing that data with uploads, downloads, and deletions.

Initial upload: 10,000GB
Monthly upload: 2,000GB
Monthly deletion: 1,000GB
Monthly download: 500GB

Your costs for 12 months would be:

Backblaze B2 $1,100.00
Amazon S3 $3.458/00 +402%
Microsoft Azure $4,656.00 +519%
Google Cloud $5,628.00 +507%

We invite you to compare our cost estimates against the competition. Here are the links to our competitors’ pricing calculators.

B2 Cloud Storage Pricing Summary

Provider
Storage
($/GB/Month)

Download
($/GB)
$0.005 $0.02
$0.021
+420%
$0.05+
+250%
$0.022+
+440%
$0.05+
+250%
$0.026
+520%
$0.08+
+400%

The Details


STORAGE
$0.005/GB/Month
How much data you have stored with Backblaze. This is calculated once a day based on the average storage of the previous 24 hours.
The first 10 GB of storage is free.

DOWNLOAD
$0.02/GB
Charged when you download files and charged when you create a Snapshot. Charged for any portion of a GB. The first 1 GB of data downloaded each day is free.

TRANSACTIONS
Class “A” transactions – Free
Class “B” transactions – $0.004 per 10,000 with 2,500 free per day.
Class “C” transactions – $0.004 per 1,000 with 2,500 free per day.
View Transactions by API Call

DATA BY MAIL
Mail us your data on a B2 Fireball – $550
Backblaze will mail your data to you by FedEx:
• USB Flash Drive – up to 110 GB – $89
• USB Hard Drive – up to 3.5TB of data – $189

PRODUCT SUPPORT
All B2 active account owners can contact Backblaze support at help.backblaze.com where they will also find a free-to- use knowledge base of B2 advice, guides, and more. In addition, a B2 user can pay to upgrade their support plan to include phone service, 24×7 support and more.

EVERYTHING ELSE
Free
Unlike other services, you won’t be nickeled and dimed with upload fees, file deletion charges, minimum files size requirements, and more. Everything you can possibly pay Backblaze is listed above.

 

Visit our B2 Cloud Storage Pricing web page for more details.


Amazon S3
Storage Costs
Initial upload cost:
x
Data added each month:
x

Data del. each month:
x

Net data:
x

Download Costs

Monthly Download Cost:
x

Total

Total Cost for x Months
x

Microsoft
Storage Costs
Initial upload cost:
x
Data added each month:
x

Data del. each month:
x

Net data:
x

Download Costs

Monthly Download Cost:
x

Total

Total Cost for x Months
x

Google
Storage Costs
Initial upload cost:
x
Data added each month:
x

Data del. each month:
x

Net data:
x

Download Costs

Monthly Download Cost:
x

Total

Total Cost for x Months
x

The post Transparency in Cloud Storage Costs appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

Top Ten Ways to Protect Yourself Against Phishing Attacks

Post Syndicated from Roderick Bauer original https://www.backblaze.com/blog/top-ten-ways-protect-phishing-attacks/

It’s hard to miss the increasing frequency of phishing attacks in the news. Earlier this year, a major phishing attack targeted Google Docs users, and attempted to compromise at least one million Google Docs accounts. Experts say the “phish” was convincing and sophisticated, and even people who thought they would never be fooled by a phishing attack were caught in its net.

What is phishing?

Phishing attacks use seemingly trustworthy but malicious emails and websites to obtain your personal account or banking information. The attacks are cunning and highly effective because they often appear to come from an organization or business you actually use. The scam comes into play by tricking you into visiting a website you believe belongs to the trustworthy organization, but in fact is under the control of the phisher attempting to extract your private information.

Phishing attacks are once again in the news due to a handful of high profile ransomware incidents. Ransomware invades a user’s computer, encrypts their data files, and demands payment to decrypt the files. Ransomware most often makes its way onto a user’s computer through a phishing exploit, which gives the ransomware access to the user’s computer.

The best strategy against phishing is to scrutinize every email and message you receive and never to get caught. Easier said than done—even smart people sometimes fall victim to a phishing attack. To minimize the damage in an event of a phishing attack, backing up your data is the best ultimate defense and should be part of your anti-phishing and overall anti-malware strategy.

How do you recognize a phishing attack?

A phishing attacker may send an email seemingly from a reputable credit card company or financial institution that requests account information, often suggesting that there is a problem with your account. When users respond with the requested information, attackers can use it to gain access to the accounts.

The image below is a mockup of how a phishing attempt might appear. In this example, courtesy of Wikipedia, the bank is fictional, but in a real attempt the sender would use an actual bank, perhaps even the bank where the targeted victim does business. The sender is attempting to trick the recipient into revealing confidential information by getting the victim to visit the phisher’s website. Note the misspelling of the words “received” and “discrepancy” as recieved and discrepency. Misspellings sometimes are indications of a phishing attack. Also note that although the URL of the bank’s webpage appears to be legitimate, the hyperlink would actually take you to the phisher’s webpage, which would be altogether different from the URL displayed in the message.

By Andrew Levine – en:Image:PhishingTrustedBank.png, Public Domain, https://commons.wikimedia.org/w/index.php?curid=549747

Top ten ways to protect yourself against phishing attacks

  1. Always think twice when presented with a link in any kind of email or message before you click on it. Ask yourself whether the sender would ask you to do what it is requesting. Most banks and reputable service providers won’t ask you to reveal your account information or password via email. If in doubt, don’t use the link in the message and instead open a new webpage and go directly to the known website of the organization. Sign in to the site in the normal manner to verify that the request is legitimate.
  2. A good precaution is to always hover over a link before clicking on it and observe the status line in your browser to verify that the link in the text and the destination link are in fact the same.
  3. Phishers are clever, and they’re getting better all the time, and you might be fooled by a simple ruse to make you think the link is one you recognize. Links can have hard-to-detect misspellings that would result in visiting a site very different than what you expected.
  4. Be wary even of emails and message from people you know. It’s very easy to spoof an email so it appears to come from someone you know, or to create a URL that appears to be legitimate, but isn’t.

For example, let’s say that you work for roughmedia.com and you get an email from Chuck in accounting ([email protected]) that has an attachment for you, perhaps a company form you need to fill out. You likely wouldn’t notice in the sender address that the phisher has replaced the “m” in media with an “r” and an “n” that look very much like an “m.” You think it’s good old Chuck in finance and it’s actually someone “phishing” for you to open the attachment and infect your computer. This type of attack is known as “spear phishing” because it’s targeted at a specific individual and is using social engineering—specifically familiarity with the sender—as part of the scheme to fool you into trusting the attachment. This technique is by far the most successful on the internet today. (This example is based on Gimlet Media’s Reply All Podcast Episode, “What Kind of Idiot Gets Phished?“)

  1. Use anti-malware software, but don’t rely on it to catch all attacks. Phishers change their approach often to keep ahead of the software attack detectors.
  2. If you are asked to enter any valuable information, only do so if you’re on a secure connection. Look for the “https” prefix before the site URL, indicating the site is employing SSL (Secure Socket Layer). If there is no “s” after “http,” it’s best not to enter any confidential information.
By Fabio Lanari – Internet1.jpg by Rock1997 modified., GFDL, https://commons.wikimedia.org/w/index.php?curid=20995390
  1. Avoid logging in to online banks and similar services via public Wi-Fi networks. Criminals can compromise open networks with man-in-the-middle attacks that capture your information or spoof website addresses over the connection and redirect you to a fake page they control.
  2. Email, instant messaging, and gaming social channels are all possible vehicles to deliver phishing attacks, so be vigilant!
  3. Lay the foundation for a good defense by choosing reputable tech vendors and service providers that respect your privacy and take steps to protect your data. At Backblaze, we have full-time security teams constantly looking for ways to improve our security.
  4. When it is available, always take advantage of multi-factor verification to protect your accounts. The standard categories used for authentication are 1) something you know (e.g. your username and password), 2) something you are (e.g. your fingerprint or retina pattern), and 3) something you have (e.g. an authenticator app on your smartphone). An account that allows only a single factor for authentication is more susceptible to hacking than one that supports multiple factors. Backblaze supports multi-factor authentication to protect customer accounts.

Be a good internet citizen, and help reduce phishing and other malware attacks by notifying the organization being impersonated in the phishing attempt, or by forwarding suspicious messages to the Federal Trade Commission at [email protected]. Some email clients and services, such as Microsoft Outlook and Google Gmail, give you the ability to easily report suspicious emails. Phishing emails misrepresenting Apple can be reported to [email protected].

Backing up your data is an important part of a strong defense against phishing and other malware

The best way to avoid becoming a victim is to be vigilant against suspicious messages and emails, but also to assume that no matter what you do, it is very possible that your system will be compromised. Even the most sophisticated and tech-savvy of us can be ensnared if we are tired, in a rush, or just unfamiliar with the latest methods hackers are using. Remember that hackers are working full-time on ways to fool us, so it’s very difficult to keep ahead of them.

The best defense is to make sure that any data that could compromised by hackers—basically all of the data that is reachable via your computer—is not your only copy. You do that by maintaining an active and reliable backup strategy.

Files that are backed up to cloud storage, such as with Backblaze, are not vulnerable to attacks on your local computer in the way that local files, attached drives, network drives, or sync services like Dropbox that have local directories on your computer are.

In the event that your computer is compromised and your files are lost or encrypted, you can recover your files if you have a cloud backup that is beyond the reach of attacks on your computer.

The post Top Ten Ways to Protect Yourself Against Phishing Attacks appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.