<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Shaila Mathias &#8211; Noise</title>
	<atom:link href="https://noise.getoto.net/author/shaila-mathias/feed/" rel="self" type="application/rss+xml" />
	<link>https://noise.getoto.net</link>
	<description>The collective thoughts of the interwebz</description>
	<lastBuildDate>Thu, 07 Dec 2023 16:45:16 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.8.2</generator>
	<item>
		<title>AWS Clean Rooms proof of concept scoping part 1: media measurement</title>
		<link>https://noise.getoto.net/2023/12/07/aws-clean-rooms-proof-of-concept-scoping-part-1-media-measurement/</link>
		
		<dc:creator><![CDATA[Shaila Mathias]]></dc:creator>
		<pubDate>Thu, 07 Dec 2023 16:45:16 +0000</pubDate>
				<category><![CDATA[AWS Clean Rooms]]></category>
		<category><![CDATA[Best practices]]></category>
		<category><![CDATA[Intermediate (200)]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=fae0b3007293c737c804c0aa480e0d01</guid>

					<description><![CDATA[In this post, we outline planning a POC to measure media effectiveness in a paid advertising campaign. The collaborators are a media owner (“CTV.Co,” a connected TV provider) and brand advertiser (“Coffee.Co,” a quick service restaurant company), that are analyzing their collective data to understand the impact on sales as a result of an advertising campaign.]]></description>
		
		
		<enclosure url="" length="0" type="" />

			</item>
	</channel>
</rss>

<!--
Performance optimized by W3 Total Cache. Learn more: https://www.boldgrid.com/w3-total-cache/

Object Caching 26/50 objects using Memcached
Page Caching using Disk: Enhanced 
Lazy Loading (feed)
Database Caching using Memcached

Served from: noise.getoto.net @ 2026-02-09 19:48:42 by W3 Total Cache
-->