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	<title>Tristan Nguyen &#8211; Noise</title>
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		<title>Building a generative AI Marketing Portal on AWS</title>
		<link>https://noise.getoto.net/2024/01/09/building-a-generative-ai-marketing-portal-on-aws/</link>
		
		<dc:creator><![CDATA[Tristan Nguyen]]></dc:creator>
		<pubDate>Tue, 09 Jan 2024 16:06:08 +0000</pubDate>
				<category><![CDATA[Amazon Bedrock]]></category>
		<category><![CDATA[Amazon Personalize]]></category>
		<category><![CDATA[Amazon Pinpoint]]></category>
		<category><![CDATA[Amazon SES]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[multichannel communications]]></category>
		<category><![CDATA[personalization]]></category>
		<category><![CDATA[Technical How-to]]></category>
		<category><![CDATA[Thought Leadership]]></category>
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					<description><![CDATA[Introduction In the preceding entries of this series, we examined the transformative impact of Generative AI on marketing strategies in “Building Generative AI into Marketing Strategies: A Primer” and delved into the intricacies of Prompt Engineering to enhance the creation of marketing content with services such as Amazon Bedrock in “From Prompt Engineering to Auto […]]]></description>
		
		
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		<title>Build Better Engagement Using the AWS Community Engagement Flywheel: Part 2 of 3</title>
		<link>https://noise.getoto.net/2023/12/04/build-better-engagement-using-the-aws-community-engagement-flywheel-part-2-of-3/</link>
		
		<dc:creator><![CDATA[Tristan Nguyen]]></dc:creator>
		<pubDate>Mon, 04 Dec 2023 18:50:16 +0000</pubDate>
				<category><![CDATA[Amazon Pinpoint]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[digital user engagement]]></category>
		<category><![CDATA[multichannel communications]]></category>
		<category><![CDATA[Technical How-to]]></category>
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					<description><![CDATA[Introduction Part 2 of 3: From Cohorts to Campaigns Businesses are constantly looking for better ways to engage with customer communities, but it’s hard to do when profile data is limited to user-completed form input or messaging campaign interaction metrics. Neither of these data sources tell a business much about their customer’s interests or preferences […]]]></description>
		
		
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		<item>
		<title>Build Better Engagement using the AWS Community Engagement Flywheel: Part 1 of 3</title>
		<link>https://noise.getoto.net/2023/12/04/build-better-engagement-using-the-aws-community-engagement-flywheel-part-1-of-3/</link>
		
		<dc:creator><![CDATA[Tristan Nguyen]]></dc:creator>
		<pubDate>Mon, 04 Dec 2023 18:50:14 +0000</pubDate>
				<category><![CDATA[Amazon Pinpoint]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[Technical How-to]]></category>
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					<description><![CDATA[Introduction Part 1 of 3: Extending the Cohort Modeler Businesses are constantly looking for better ways to engage with customer communities, but it’s hard to do when profile data is limited to user-completed form input or messaging campaign interaction metrics. Neither of these data sources tell a business much about their customer’s interests or preferences […]]]></description>
		
		
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		<title>How to implement multi-tenancy with Amazon Pinpoint</title>
		<link>https://noise.getoto.net/2023/10/04/how-to-implement-multi-tenancy-with-amazon-pinpoint/</link>
		
		<dc:creator><![CDATA[Tristan Nguyen]]></dc:creator>
		<pubDate>Wed, 04 Oct 2023 14:22:46 +0000</pubDate>
				<category><![CDATA[Amazon Pinpoint]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[Multi-tenant]]></category>
		<category><![CDATA[multichannel communications]]></category>
		<category><![CDATA[Multiple accounts]]></category>
		<category><![CDATA[Technical How-to]]></category>
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					<description><![CDATA[Navigating Multi-Tenancy in Amazon Pinpoint Businesses are constantly evolving, often managing multiple product lines, customer segments, or even geographical locations. Furthermore, many business-to-business (B2B) companies that are Independent Software Vendors (ISVs) will often need to manage their customer’s marketing automation environment. This complexity necessitates a robust customer engagement strategy that can adapt and scale efficiently. […]]]></description>
		
		
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