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	<title>Yonatan Dolan &#8211; Noise</title>
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		<title>Melting the ice — How Natural Intelligence simplified a data lake migration to Apache Iceberg</title>
		<link>https://noise.getoto.net/2025/04/28/melting-the-ice-how-natural-intelligence-simplified-a-data-lake-migration-to-apache-iceberg/</link>
		
		<dc:creator><![CDATA[Yonatan Dolan]]></dc:creator>
		<pubDate>Mon, 28 Apr 2025 16:26:21 +0000</pubDate>
				<category><![CDATA[Advanced (300)]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[AWS Glue]]></category>
		<category><![CDATA[Best practices]]></category>
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					<description><![CDATA[Natural Intelligence (NI) is a world leader in multi-category marketplaces. In this blog post, NI shares their journey, the innovative solutions developed, and the key takeaways that can guide other organizations considering a similar path. This article details NI's practical approach to this complex migration, focusing less on Apache Iceberg's technical specifications, but rather on the real-world challenges and solutions encountered during the transition to Apache Iceberg, a challenge that many organizations are grappling with.]]></description>
		
		
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		<title>How Cloudinary transformed their petabyte scale streaming data lake with Apache Iceberg and AWS Analytics</title>
		<link>https://noise.getoto.net/2024/06/10/how-cloudinary-transformed-their-petabyte-scale-streaming-data-lake-with-apache-iceberg-and-aws-analytics/</link>
		
		<dc:creator><![CDATA[Yonatan Dolan]]></dc:creator>
		<pubDate>Mon, 10 Jun 2024 15:36:47 +0000</pubDate>
				<category><![CDATA[Amazon Athena]]></category>
		<category><![CDATA[Amazon EMR]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[AWS Big Data]]></category>
		<category><![CDATA[AWS Glue]]></category>
		<category><![CDATA[Customer Solutions]]></category>
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					<description><![CDATA[This post is co-written with Amit Gilad, Alex Dickman and Itay Takersman from Cloudinary.  Enterprises and organizations across the globe want to harness the power of data to make better decisions by putting data at the center of every decision-making process. Data-driven decisions lead to more effective responses to unexpected events, increase innovation and allow […]]]></description>
		
		
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		<title>How Aura from Unity revolutionized their big data pipeline with Amazon Redshift Serverless</title>
		<link>https://noise.getoto.net/2024/04/04/how-aura-from-unity-revolutionized-their-big-data-pipeline-with-amazon-redshift-serverless/</link>
		
		<dc:creator><![CDATA[Yonatan Dolan]]></dc:creator>
		<pubDate>Thu, 04 Apr 2024 17:06:19 +0000</pubDate>
				<category><![CDATA[Amazon Redshift]]></category>
		<category><![CDATA[Analytics]]></category>
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					<description><![CDATA[Aura from Unity (formerly known as ironSource) is the market standard for creating rich device experiences that engage and retain customers. In this post, we describe Aura’s successful and swift adoption of Redshift Serverless, which allowed them to optimize their overall bidding advertisement campaigns’ time to market from 24 hours to 2 hours. We explore why Aura chose this solution and what technological challenges it helped solve.]]></description>
		
		
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		<title>Orca Security’s journey to a petabyte-scale data lake with Apache Iceberg and AWS Analytics</title>
		<link>https://noise.getoto.net/2023/07/20/orca-securitys-journey-to-a-petabyte-scale-data-lake-with-apache-iceberg-and-aws-analytics/</link>
		
		<dc:creator><![CDATA[Yonatan Dolan]]></dc:creator>
		<pubDate>Thu, 20 Jul 2023 16:16:12 +0000</pubDate>
				<category><![CDATA[Amazon Athena]]></category>
		<category><![CDATA[Amazon EMR]]></category>
		<category><![CDATA[Amazon Managed Streaming for Apache Kafka (Amazon MSK)]]></category>
		<category><![CDATA[Amazon Simple Storage Service (S3)]]></category>
		<category><![CDATA[Customer Solutions]]></category>
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					<description><![CDATA[This post is co-written with Eliad Gat and Oded Lifshiz from Orca Security. With data becoming the driving force behind many industries today, having a modern data architecture is pivotal for organizations to be successful. One key component that plays a central role in modern data architectures is the data lake, which allows organizations to […]]]></description>
		
		
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