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	<title>a-b-testing &#8211; Noise</title>
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		<title>Improve Your Next Experiment by Learning Better Proxy Metrics From Past Experiments</title>
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		<dc:creator><![CDATA[Netflix Technology Blog]]></dc:creator>
		<pubDate>Mon, 26 Aug 2024 15:46:24 +0000</pubDate>
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					<description><![CDATA[By Aurélien Bibaut, Winston Chou, Simon Ejdemyr, and Nathan KallusWe are excited to share our work on how to learn good proxy metrics from historical experiments at KDD 2024. This work addresses a fundamental question for technology companies and acade...]]></description>
		
		
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		<title>How we evaluated the business impact of marketing campaigns</title>
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		<dc:creator><![CDATA[Grab Tech]]></dc:creator>
		<pubDate>Sun, 19 May 2024 00:10:10 +0000</pubDate>
				<category><![CDATA[a-b-testing]]></category>
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		<category><![CDATA[metrics]]></category>
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					<description><![CDATA[In a previous post, we introduced our systems for running marketing campaigns. Although we sent millions of messages daily, we had little insight into their effectiveness. Did they engage our users with our promotions? Did they encourage more transacti...]]></description>
		
		
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		<title>Trident &#8211; Real-time event processing at scale</title>
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		<dc:creator><![CDATA[Grab Tech]]></dc:creator>
		<pubDate>Wed, 13 Jan 2021 00:23:00 +0000</pubDate>
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					<description><![CDATA[Ever wondered what goes behind the scenes when you receive advisory messages on a confirmed booking? Or perhaps how you are awarded with rewards or points after completing a GrabPay payment transaction? At Grab, thousands of such campaigns targeting mi...]]></description>
		
		
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		<title>Netflix at MIT CODE 2020</title>
		<link>https://noise.getoto.net/2020/12/16/netflix-at-mit-code-2020/</link>
		
		<dc:creator><![CDATA[Netflix Technology Blog]]></dc:creator>
		<pubDate>Wed, 16 Dec 2020 19:38:44 +0000</pubDate>
				<category><![CDATA[a-b-testing]]></category>
		<category><![CDATA[causal-inference]]></category>
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					<description><![CDATA[Martin TingleyIn November, Netflix was a proud sponsor of the 2020 Conference on Digital Experimentation (CODE), hosted by the MIT Initiative on the Digital Economy. As well as providing sponsorship, Netflix data scientists were active participants, wi...]]></description>
		
		
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