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	<title>Advertising &#8211; Noise</title>
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		<title>First-party tags in seconds: Cloudflare integrates Google tag gateway for advertisers</title>
		<link>https://noise.getoto.net/2025/05/08/first-party-tags-in-seconds-cloudflare-integrates-google-tag-gateway-for-advertisers/</link>
		
		<dc:creator><![CDATA[Will Allen]]></dc:creator>
		<pubDate>Thu, 08 May 2025 18:15:00 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Analytics]]></category>
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					<description><![CDATA[Cloudflare introduces a one-click integration with Google tag gateway for advertisers.]]></description>
		
		
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		<title>The journey of building a comprehensive attribution platform</title>
		<link>https://noise.getoto.net/2024/02/20/the-journey-of-building-a-comprehensive-attribution-platform/</link>
		
		<dc:creator><![CDATA[Grab Tech]]></dc:creator>
		<pubDate>Tue, 20 Feb 2024 00:22:10 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Attribution platform]]></category>
		<category><![CDATA[design]]></category>
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		<category><![CDATA[User journeys]]></category>
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					<description><![CDATA[The Grab superapp offers a comprehensive array of services from ride-hailing and food delivery to financial services. This creates multifaceted user journeys, traversing homepages, product pages, checkouts, and interactions with diverse content, includ...]]></description>
		
		
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		<title>A look at Internet traffic trends during Super Bowl LVIII</title>
		<link>https://noise.getoto.net/2024/02/12/a-look-at-internet-traffic-trends-during-super-bowl-lviii/</link>
		
		<dc:creator><![CDATA[David Belson http://blog.cloudflare.com/author/david-belson/]]></dc:creator>
		<pubDate>Mon, 12 Feb 2024 17:21:46 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Cloudflare Radar]]></category>
		<category><![CDATA[Internet Traffic]]></category>
		<category><![CDATA[Super Bowl]]></category>
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					<description><![CDATA[Super Bowl LVIII was a close game, with the Chiefs winning in overtime. In this post, we explore how key moments during the game impacted Internet traffic, as well as looking at the traffic trends driven by advertisements that aired during the game]]></description>
		
		
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		<title>Scaling marketing for merchants with targeted and intelligent promos</title>
		<link>https://noise.getoto.net/2023/10/11/scaling-marketing-for-merchants-with-targeted-and-intelligent-promos/</link>
		
		<dc:creator><![CDATA[Grab Tech]]></dc:creator>
		<pubDate>Wed, 11 Oct 2023 00:00:10 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[Data Science]]></category>
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					<description><![CDATA[Introduction

A promotional campaign is a marketing effort that aims to increase sales, customer engagement, or brand awareness for a product, service, or company. The target is to have more orders and sales by assigning promos to consumers within a gi...]]></description>
		
		
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		<title>Stepping up marketing for advertisers: Scalable lookalike audience</title>
		<link>https://noise.getoto.net/2023/09/22/stepping-up-marketing-for-advertisers-scalable-lookalike-audience/</link>
		
		<dc:creator><![CDATA[Grab Tech]]></dc:creator>
		<pubDate>Fri, 22 Sep 2023 00:00:10 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[Data Science]]></category>
		<category><![CDATA[Engineering]]></category>
		<category><![CDATA[Lookalike audience]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[scalability]]></category>
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					<description><![CDATA[The advertising industry is constantly evolving, driven by advancements in technology and changes in consumer behaviour. One of the key challenges in this industry is reaching the right audience, reaching people who are most likely to be interested in ...]]></description>
		
		
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		<title>A look at Internet traffic trends during Super Bowl LVII</title>
		<link>https://noise.getoto.net/2023/02/14/a-look-at-internet-traffic-trends-during-super-bowl-lvii/</link>
		
		<dc:creator><![CDATA[David Belson]]></dc:creator>
		<pubDate>Mon, 13 Feb 2023 22:23:55 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Cloudflare Radar]]></category>
		<category><![CDATA[Internet Traffic]]></category>
		<category><![CDATA[Super Bowl]]></category>
		<category><![CDATA[Trends]]></category>
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					<description><![CDATA[We look at who the biggest winners were among Super Bowl advertisers, and examine traffic trends for food delivery services, social media, and sports and betting sites. We also review city and state-level traffic trends, as well as related email threat volume in the weeks ahead of the game]]></description>
		
		
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