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	<title>Amazon Personalize &#8211; Noise</title>
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		<title>AWS Weekly Review: Amazon S3 Express One Zone price cuts, Pixtral Large on Amazon Bedrock, Amazon Nova Sonic, and more (April 14, 2025)</title>
		<link>https://noise.getoto.net/2025/04/14/aws-weekly-review-amazon-s3-express-one-zone-price-cuts-pixtral-large-on-amazon-bedrock-amazon-nova-sonic-and-more-april-14-2025/</link>
		
		<dc:creator><![CDATA[Elizabeth Fuentes]]></dc:creator>
		<pubDate>Mon, 14 Apr 2025 18:32:20 +0000</pubDate>
				<category><![CDATA[Amazon Aurora]]></category>
		<category><![CDATA[Amazon Bedrock]]></category>
		<category><![CDATA[Amazon Bedrock Agents]]></category>
		<category><![CDATA[Amazon Bedrock Guardrails]]></category>
		<category><![CDATA[Amazon Bedrock Prompt Management]]></category>
		<category><![CDATA[Amazon CloudWatch]]></category>
		<category><![CDATA[Amazon Nova]]></category>
		<category><![CDATA[Amazon Personalize]]></category>
		<category><![CDATA[Amazon Sagemaker]]></category>
		<category><![CDATA[announcements]]></category>
		<category><![CDATA[AWS Step Functions]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[storage]]></category>
		<category><![CDATA[Week in Review]]></category>
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					<description><![CDATA[The Amazon Web Services (AWS) Summit 2025 season launched this week, starting with the Paris Summit. These free events bring together the global cloud computing community for learning and collaboration. AWS Community Day Romania, held on April 11th, showcased how the local community creates opportunities for collective growth and inclusion. Last week’s launches Announcing up […]]]></description>
		
		
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			</item>
		<item>
		<title>Building a generative AI Marketing Portal on AWS</title>
		<link>https://noise.getoto.net/2024/01/09/building-a-generative-ai-marketing-portal-on-aws/</link>
		
		<dc:creator><![CDATA[Tristan Nguyen]]></dc:creator>
		<pubDate>Tue, 09 Jan 2024 16:06:08 +0000</pubDate>
				<category><![CDATA[Amazon Bedrock]]></category>
		<category><![CDATA[Amazon Personalize]]></category>
		<category><![CDATA[Amazon Pinpoint]]></category>
		<category><![CDATA[Amazon SES]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[multichannel communications]]></category>
		<category><![CDATA[personalization]]></category>
		<category><![CDATA[Technical How-to]]></category>
		<category><![CDATA[Thought Leadership]]></category>
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					<description><![CDATA[Introduction In the preceding entries of this series, we examined the transformative impact of Generative AI on marketing strategies in “Building Generative AI into Marketing Strategies: A Primer” and delved into the intricacies of Prompt Engineering to enhance the creation of marketing content with services such as Amazon Bedrock in “From Prompt Engineering to Auto […]]]></description>
		
		
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		<item>
		<title>Push notification engagement metrics tracking</title>
		<link>https://noise.getoto.net/2023/03/07/push-notification-engagement-metrics-tracking/</link>
		
		<dc:creator><![CDATA[Pavlos Ioannou Katidis]]></dc:creator>
		<pubDate>Tue, 07 Mar 2023 09:41:11 +0000</pubDate>
				<category><![CDATA[Amazon Personalize]]></category>
		<category><![CDATA[Amazon Pinpoint]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[personalization]]></category>
		<category><![CDATA[push notifications]]></category>
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					<description><![CDATA[In this blog you will learn how to track and attribute Amazon Pinpoint push notification events for Campaigns and Journeys via API. Amazon Pinpoint is a multichannel customer engagement platform allowing you to engage with your customers across 6 different channels. Amazon Pinpoint’s push notification channel, can send messages to your mobile app users via […]]]></description>
		
		
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		<item>
		<title>Build AI and ML into Email &#038; SMS for customer engagement</title>
		<link>https://noise.getoto.net/2023/02/28/build-ai-and-ml-into-email-sms-for-customer-engagement/</link>
		
		<dc:creator><![CDATA[Vinay Ujjini]]></dc:creator>
		<pubDate>Tue, 28 Feb 2023 15:06:54 +0000</pubDate>
				<category><![CDATA[2-way-sms]]></category>
		<category><![CDATA[Amazon Lex]]></category>
		<category><![CDATA[Amazon Personalize]]></category>
		<category><![CDATA[Amazon Pinpoint]]></category>
		<category><![CDATA[Amazon Simple Notification Service (SNS)]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[AWS Lambda]]></category>
		<category><![CDATA[cpaas]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[sms]]></category>
		<category><![CDATA[two-way sms]]></category>
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					<description><![CDATA[Build AI and ML into Email &#38; SMS for customer engagement Customers engage with businesses through various channels like email, SMS, Push, and in-app. With the availability and ease of usage of mobile phones, businesses can use 2-way Short Service Messages (SMS) to engage with their customers. Text messaging does not need applications and provides […]]]></description>
		
		
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			</item>
		<item>
		<title>How SikSin improved customer engagement with AWS Data Lab and Amazon Personalize</title>
		<link>https://noise.getoto.net/2023/01/25/how-siksin-improved-customer-engagement-with-aws-data-lab-and-amazon-personalize/</link>
		
		<dc:creator><![CDATA[Byungjun Choi]]></dc:creator>
		<pubDate>Wed, 25 Jan 2023 16:23:30 +0000</pubDate>
				<category><![CDATA[Amazon Machine Learning]]></category>
		<category><![CDATA[Amazon Personalize]]></category>
		<category><![CDATA[artificial intelligence]]></category>
		<category><![CDATA[AWS Data Lab]]></category>
		<category><![CDATA[AWS Glue]]></category>
		<category><![CDATA[Customer Solutions]]></category>
		<category><![CDATA[startup]]></category>
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					<description><![CDATA[This post is co-written with Byungjun Choi and Sangha Yang from SikSin. SikSin is a technology platform connecting customers with restaurant partners serving their multiple needs. Customers use the SikSin platform to search and discover restaurants, read and write reviews, and view photos. From the restaurateurs’ perspective, SikSin enables restaurant partners to engage and acquire […]]]></description>
		
		
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		<item>
		<title>AWS Week in Review – January 16, 2023</title>
		<link>https://noise.getoto.net/2023/01/16/aws-week-in-review-january-16-2023/</link>
		
		<dc:creator><![CDATA[Antje Barth]]></dc:creator>
		<pubDate>Mon, 16 Jan 2023 19:11:07 +0000</pubDate>
				<category><![CDATA[Amazon Kendra]]></category>
		<category><![CDATA[Amazon Personalize]]></category>
		<category><![CDATA[Amazon Sagemaker]]></category>
		<category><![CDATA[Amazon SageMaker Canvas]]></category>
		<category><![CDATA[announcements]]></category>
		<category><![CDATA[artificial intelligence]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[open source]]></category>
		<category><![CDATA[Regions]]></category>
		<category><![CDATA[Week in Review]]></category>
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					<description><![CDATA[Today, we celebrate Martin Luther King Jr. Day in the US to honor the late civil rights leader’s life, legacy, and achievements. In this article, Amazon employees share what MLK Day means to them and how diversity makes us stronger. Coming back to our AWS Week in Review—it’s been a busy week! Last Week’s Launches […]]]></description>
		
		
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		<item>
		<title>Architecting near real-time personalized recommendations with Amazon Personalize</title>
		<link>https://noise.getoto.net/2022/11/14/architecting-near-real-time-personalized-recommendations-with-amazon-personalize/</link>
		
		<dc:creator><![CDATA[Raghavarao Sodabathina]]></dc:creator>
		<pubDate>Mon, 14 Nov 2022 18:53:48 +0000</pubDate>
				<category><![CDATA[Amazon Personalize]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[artificial intelligence]]></category>
		<category><![CDATA[Customer Solutions]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=be70fc52d89a9406b2ea6b63a657b09d</guid>

					<description><![CDATA[Delivering personalized customer experiences enables organizations to improve business outcomes such as acquiring and retaining customers, increasing engagement, driving efficiencies, and improving discoverability. Developing an in-house personalization solution can take a lot of time, which increases the time it takes for your business to launch new features and user experiences. In this post, we show […]]]></description>
		
		
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			</item>
		<item>
		<title>Design a data mesh with event streaming for real-time recommendations on AWS</title>
		<link>https://noise.getoto.net/2022/10/03/design-a-data-mesh-with-event-streaming-for-real-time-recommendations-on-aws/</link>
		
		<dc:creator><![CDATA[Vittorio Denti]]></dc:creator>
		<pubDate>Mon, 03 Oct 2022 17:43:39 +0000</pubDate>
				<category><![CDATA[Amazon Personalize]]></category>
		<category><![CDATA[artificial intelligence]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=1f657f45482a6c38b8265d8f5f776996</guid>

					<description><![CDATA[This blog post was co-authored with Federico Piccinini. The data landscape has been changing in recent years: there is a proliferation of entities producing and consuming large quantities of data within companies, and for most of them defining a proper data strategy has become of fundamental importance. A modern data strategy gives you a comprehensive […]]]></description>
		
		
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		<item>
		<title>Amazon Personalize customer outreach on your ecommerce platform</title>
		<link>https://noise.getoto.net/2022/09/23/amazon-personalize-customer-outreach-on-your-ecommerce-platform/</link>
		
		<dc:creator><![CDATA[Sridhar Chevendra]]></dc:creator>
		<pubDate>Fri, 23 Sep 2022 09:59:22 +0000</pubDate>
				<category><![CDATA[Amazon Athena]]></category>
		<category><![CDATA[Amazon Personalize]]></category>
		<category><![CDATA[Amazon Pinpoint]]></category>
		<category><![CDATA[Amazon QuickSight]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[AWS Lambda]]></category>
		<category><![CDATA[Kinesis Data Streams]]></category>
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					<description><![CDATA[In the past, brick-and-mortar retailers leveraged native marketing and advertisement channels to engage with consumers. They have promoted their products and services through TV commercials, and magazine and newspaper ads. Many of them have started using social media and digital advertisements. Although marketing approaches are beginning to modernize and expand to digital channels, businesses still […]]]></description>
		
		
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		<item>
		<title>Target your customers with ML based on their interest in a product or product attribute.</title>
		<link>https://noise.getoto.net/2022/08/17/target-your-customers-with-ml-based-on-their-interest-in-a-product-or-product-attribute/</link>
		
		<dc:creator><![CDATA[Pavlos Ioannou Katidis]]></dc:creator>
		<pubDate>Wed, 17 Aug 2022 09:20:04 +0000</pubDate>
				<category><![CDATA[Amazon Personalize]]></category>
		<category><![CDATA[Amazon Pinpoint]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[customer segmentation]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=68ad516dd037667f99d9e066653d91f3</guid>

					<description><![CDATA[Customer segmentation allows marketers to better tailor their efforts to specific subgroups of their audience. Businesses who employ customer segmentation can create and communicate targeted marketing messages that resonate with specific customer groups. Segmentation increases the likelihood that customers will engage with the brand, and reduces the potential for communications fatigue—that is, the disengagement of […]]]></description>
		
		
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		<item>
		<title>AWS Week in Review – August 15, 2022</title>
		<link>https://noise.getoto.net/2022/08/15/aws-week-in-review-august-15-2022/</link>
		
		<dc:creator><![CDATA[Channy Yun]]></dc:creator>
		<pubDate>Mon, 15 Aug 2022 17:00:13 +0000</pubDate>
				<category><![CDATA[Amazon Personalize]]></category>
		<category><![CDATA[Amazon Sagemaker]]></category>
		<category><![CDATA[announcements]]></category>
		<category><![CDATA[AWS DeepRacer]]></category>
		<category><![CDATA[AWS Partner Network]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[Week in Review]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=7def1f7cc3df938391420d43c517f0e7</guid>

					<description><![CDATA[I love the AWS Twitch channel for watching interesting online live shows such as AWS On Air, Containers from the Couch, and Serverless Office Hours. Last week, AWS Storage Day 2022 was hosted virtually on the AWS Twitch channel and covered recent announcements and insights that address customers’ needs to reduce and optimize storage costs and build data resiliency […]]]></description>
		
		
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		<item>
		<title>Automating Recommendation Engine Training with Amazon Personalize and AWS Glue</title>
		<link>https://noise.getoto.net/2021/01/13/automating-recommendation-engine-training-with-amazon-personalize-and-aws-glue/</link>
		
		<dc:creator><![CDATA[Alexander Spivak]]></dc:creator>
		<pubDate>Wed, 13 Jan 2021 18:03:17 +0000</pubDate>
				<category><![CDATA[Amazon Machine Learning]]></category>
		<category><![CDATA[Amazon Personalize]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[AWS Glue]]></category>
		<category><![CDATA[machine learning]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=8eb08713cf1e1d00340ee1a100d3c89e</guid>

					<description><![CDATA[Customers from startups to enterprises observe increased revenue when personalizing customer interactions. Still, many companies are not yet leveraging the power of personalization, or, are relying solely on rule-based strategies. Those strategies are effort-intensive to maintain and not effective. Common reasons for not launching machine learning (ML) based personalization projects include: the complexity of aggregating […]]]></description>
		
		
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