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	<title>Analytics &#8211; Noise</title>
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	<link>https://noise.getoto.net</link>
	<description>The collective thoughts of the interwebz</description>
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		<title>DataJunction as Netflix’s answer to the missing piece of the modern data stack</title>
		<link>https://noise.getoto.net/2026/10/14/datajunction-as-netflixs-answer-to-the-missing-piece-of-the-modern-data-stack/</link>
		
		<dc:creator><![CDATA[Netflix Technology Blog]]></dc:creator>
		<pubDate>Wed, 14 Oct 2026 19:59:08 +0000</pubDate>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[data-engineering]]></category>
		<category><![CDATA[modern-data-stack]]></category>
		<category><![CDATA[open source]]></category>
		<category><![CDATA[semantic-layer]]></category>
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					<description><![CDATA[by Olek Gorajek, Samuel Redai, Yian ShangIntroOur Netflix journey from data to dashboards, particularly within the space of the experimentation platform, always presented a unique set of challenges. This blog post aims to illuminate these hurdles and e...]]></description>
		
		
		
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		<title>GrabMart data for faster disease outbreak detection</title>
		<link>https://noise.getoto.net/2026/10/13/grabmart-data-for-faster-disease-outbreak-detection/</link>
		
		<dc:creator><![CDATA[Grab Tech]]></dc:creator>
		<pubDate>Tue, 13 Oct 2026 00:23:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Engineering]]></category>
		<guid isPermaLink="false">https://engineering.grab.com/grabmart-data-for-faster-disease-outbreak-detection</guid>

					<description><![CDATA[Abstract

Retail purchases can supplement clinical surveillance because changes in demand for some over-the-counter (OTC) products may appear before confirmed case reports. This article describes an early-stage concept for analysing aggregated GrabMart...]]></description>
		
		
		
			</item>
		<item>
		<title>Smarter personalization: How property data helps us understand user price sensitivity</title>
		<link>https://noise.getoto.net/2026/10/06/smarter-personalization-how-property-data-helps-us-understand-user-price-sensitivity/</link>
		
		<dc:creator><![CDATA[Grab Tech]]></dc:creator>
		<pubDate>Tue, 06 Oct 2026 00:23:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Engineering]]></category>
		<guid isPermaLink="false">https://engineering.grab.com/price-sensitivity-profiling-using-llm</guid>

					<description><![CDATA[Introduction

Existing systems estimate user price sensitivity primarily from spending behavior or demographic proxies. They do not systematically account for residential property values, which can indicate a user’s financial circumstances. This omissi...]]></description>
		
		
		
			</item>
		<item>
		<title>Identify AI model overuse with User Insights</title>
		<link>https://noise.getoto.net/2026/09/30/identify-ai-model-overuse-with-user-insights/</link>
		
		<dc:creator><![CDATA[Ayush Kumar]]></dc:creator>
		<pubDate>Wed, 30 Sep 2026 13:00:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[AI Gateway]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Birthday Week]]></category>
		<category><![CDATA[Developer Platform]]></category>
		<category><![CDATA[Developers]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=4816089ee3b89ddc63d4b5d0950d3b5d</guid>

					<description><![CDATA[AI Gateway User Insights now adds task, model, turn, and user categories to help teams understand AI adoption and make better model decisions. This is available free to AI Gateway users.]]></description>
		
		
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			</item>
		<item>
		<title>Is your domain using post-quantum encryption? Now you can see for yourself</title>
		<link>https://noise.getoto.net/2026/09/29/is-your-domain-using-post-quantum-encryption-now-you-can-see-for-yourself/</link>
		
		<dc:creator><![CDATA[Andrew Depke]]></dc:creator>
		<pubDate>Tue, 29 Sep 2026 13:00:00 +0000</pubDate>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Birthday Week]]></category>
		<category><![CDATA[Cryptography]]></category>
		<category><![CDATA[Logs]]></category>
		<category><![CDATA[post quantum]]></category>
		<category><![CDATA[security]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=60a83a1d67a451a3a5179868f319d868</guid>

					<description><![CDATA[Cloudflare has added visibility into post-quantum (PQ) encryption in TLS 1.3 directly into HTTP Analytics, Log Explorer, and Logpush. Learn how to make sure your domain is protected with PQ encryption.]]></description>
		
		
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		<item>
		<title>How fast is the web? Explore billions of real-user measurements with BEACON</title>
		<link>https://noise.getoto.net/2026/09/28/how-fast-is-the-web-explore-billions-of-real-user-measurements-with-beacon/</link>
		
		<dc:creator><![CDATA[Ryan Townsend]]></dc:creator>
		<pubDate>Mon, 28 Sep 2026 14:43:05 +0000</pubDate>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[BEACON]]></category>
		<category><![CDATA[Birthday Week]]></category>
		<category><![CDATA[monitoring]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=a8dae616b576f5bd9fadae947296d230</guid>

					<description><![CDATA[Cloudflare is open-sourcing the BEACON dataset, making billions of anonymized Real User Monitoring (RUM) performance records publicly available on Google BigQuery. Explore real-world Core Web Vitals, soft navigation metrics, and performance breakdowns across browsers and regions.]]></description>
		
		
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		<item>
		<title>AWS Weekly Roundup: Welcome DuckLabs to the team, Agentic Resource Discovery (ARD), and more (August 31, 2026)</title>
		<link>https://noise.getoto.net/2026/08/31/aws-weekly-roundup-welcome-ducklabs-to-the-team-agentic-resource-discovery-ard-and-more-august-31-2026/</link>
		
		<dc:creator><![CDATA[Daniel Abib]]></dc:creator>
		<pubDate>Mon, 31 Aug 2026 14:45:25 +0000</pubDate>
				<category><![CDATA[Amazon EC2]]></category>
		<category><![CDATA[Amazon Elastic Container Service]]></category>
		<category><![CDATA[Amazon GameLift]]></category>
		<category><![CDATA[Amazon SageMaker AI]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[announcements]]></category>
		<category><![CDATA[AWS IoT Core]]></category>
		<category><![CDATA[AWS Lambda]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[Week in Review]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=16166406dfb297300452b1995d01fb3b</guid>

					<description><![CDATA[The news that interested me the most last week was the DuckLabs acquisition. AWS has signed a definitive agreement to acquire DuckLabs, the Amsterdam-based company behind DuckDB, the popular open source analytical database that runs in-process and executes SQL directly against files like Parquet, CSV, and JSON. DuckDB stays open source under its independent foundation […]]]></description>
		
		
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		<item>
		<title>AWS and DuckLabs: Building the future of analytics together</title>
		<link>https://noise.getoto.net/2026/08/26/aws-and-ducklabs-building-the-future-of-analytics-together/</link>
		
		<dc:creator><![CDATA[Mai-Lan Tomsen Bukovec]]></dc:creator>
		<pubDate>Wed, 26 Aug 2026 13:28:34 +0000</pubDate>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[announcements]]></category>
		<category><![CDATA[database]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=fa04d5462682948fd99c432d85f872c6</guid>

					<description><![CDATA[Today we are announcing that Amazon has signed a definitive agreement to acquire DuckLabs, the Amsterdam-based company behind the open-source analytical database DuckDB. We expect the transaction to close shortly, subject to customary closing conditions. Hannes Mühleisen and Mark Raasveldt, who created DuckDB and co-founded DuckLabs, will continue leading the team and the open-source project's technical direction as part of AWS. The DuckDB open-source project will also continue to be driven by the DuckLabs team, remain open source under the independent Foundation (the non-profit that oversees DuckDB), and available under the MIT license as it does today.]]></description>
		
		
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			</item>
		<item>
		<title>AWS Glue 6.0 now available with 30% lower price and full Apache Iceberg v3 support</title>
		<link>https://noise.getoto.net/2026/08/21/aws-glue-6-0-now-available-with-30-lower-price-and-full-apache-iceberg-v3-support/</link>
		
		<dc:creator><![CDATA[Channy Yun (윤석찬)]]></dc:creator>
		<pubDate>Fri, 21 Aug 2026 18:53:26 +0000</pubDate>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[AWS Glue]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[news]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=065ea45a39a6cbc1bcc08cdcf0a18ba4</guid>

					<description><![CDATA[AWS Glue 6.0 is built on a fully modernized runtime, Apache Spark 4.1, Python 3.12, and Scala 2.13, delivering 30% lower pricing than previous AWS Glue versions.]]></description>
		
		
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			</item>
		<item>
		<title>How AI is transforming analytics at Grab</title>
		<link>https://noise.getoto.net/2026/08/01/how-ai-is-transforming-analytics-at-grab-2/</link>
		
		<dc:creator><![CDATA[Grab Tech]]></dc:creator>
		<pubDate>Sat, 01 Aug 2026 00:23:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Engineering]]></category>
		<guid isPermaLink="false">https://engineering.grab.com/how-ai-is-transforming-analytics</guid>

					<description><![CDATA[Introduction

At Grab, analytics sits close to almost every decision that matters. Our north star is the democratisation of intelligence, ensuring that anyone making a business call has immediate access to trustworthy answers.

Over the last two years,...]]></description>
		
		
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			</item>
		<item>
		<title>Modeling Device Capabilities for Analytics</title>
		<link>https://noise.getoto.net/2026/07/31/modeling-device-capabilities-for-analytics/</link>
		
		<dc:creator><![CDATA[Netflix Technology Blog]]></dc:creator>
		<pubDate>Fri, 31 Jul 2026 16:01:02 +0000</pubDate>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[data-engineering]]></category>
		<category><![CDATA[data-modeling]]></category>
		<category><![CDATA[devices]]></category>
		<guid isPermaLink="false">https://medium.com/p/e7607acebde8</guid>

					<description><![CDATA[by Aarti Laddha, Richard Diaz-Cool, Rishika Idnani, Venkatesh SelverajNetflix supports a vast and evolving set of features and content types, ranging from 4K streaming and immersive audio to live streaming and cloud gaming, across a diverse ecosystem o...]]></description>
		
		
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		<item>
		<title>How MAPFRE USA modernized fraud claims with Amazon EMR Serverless</title>
		<link>https://noise.getoto.net/2026/07/13/how-mapfre-usa-modernized-fraud-claims-with-amazon-emr-serverless/</link>
		
		<dc:creator><![CDATA[Lijan Kuniyil]]></dc:creator>
		<pubDate>Mon, 13 Jul 2026 09:26:59 +0000</pubDate>
				<category><![CDATA[Amazon EMR]]></category>
		<category><![CDATA[Amazon Managed Workflows for Apache Airflow (Amazon MWAA)]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[AWS Glue]]></category>
		<category><![CDATA[AWS Lake Formation]]></category>
		<category><![CDATA[Financial Services]]></category>
		<category><![CDATA[generative AI]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=189d601872bea283915cea88c972a2f0</guid>

					<description><![CDATA[Insurance fraud remains a significant challenge for the insurance industry. Fraudulent claims can increase loss costs, reduce trust, and consume investigation capacity that could otherwise be focused on serving customers. Traditional fraud detection approaches typically rely on rules-based controls, manual investigation triggers, historical claim patterns, and structured-data-only analysis. These approaches are useful for known fraud […]]]></description>
		
		
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			</item>
		<item>
		<title>Amazon Redshift delivers faster performance for BI dashboards and real-time analytics</title>
		<link>https://noise.getoto.net/2026/06/29/amazon-redshift-delivers-faster-performance-for-bi-dashboards-and-real-time-analytics/</link>
		
		<dc:creator><![CDATA[Stefan Gromoll]]></dc:creator>
		<pubDate>Mon, 29 Jun 2026 17:05:12 +0000</pubDate>
				<category><![CDATA[Amazon Redshift]]></category>
		<category><![CDATA[Analytics]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=f43765bfa95481ac5f094a908cf71933</guid>

					<description><![CDATA[Today, we’re excited to announce a new performance optimization in Amazon Redshift that improves the response times of low-latency SQL queries, such as those used in real-time analytics applications or generated by BI dashboards. With this enhancement, you can experience improved query latencies because of a reduction in the time Amazon Redshift spends preparing SQL queries for execution. SQL queries start faster, so they return results quicker.]]></description>
		
		
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		<item>
		<title>Implement multi-tenant search with Amazon OpenSearch Serverless next generation</title>
		<link>https://noise.getoto.net/2026/06/24/implement-multi-tenant-search-with-amazon-opensearch-serverless-next-generation/</link>
		
		<dc:creator><![CDATA[Jon Handler]]></dc:creator>
		<pubDate>Wed, 24 Jun 2026 18:31:25 +0000</pubDate>
				<category><![CDATA[Amazon OpenSearch Service]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Best practices]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=a8c03111dcd25d6c2f8136944851e5f4</guid>

					<description><![CDATA[In this post, we show how the next-generation OpenSearch Serverless architecture makes the collection-per-tenant model practical for multi-tenant search.]]></description>
		
		
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		<item>
		<title>Multi-Region identity-based access to Amazon Redshift and S3 Tables</title>
		<link>https://noise.getoto.net/2026/06/24/multi-region-identity-based-access-to-amazon-redshift-and-s3-tables/</link>
		
		<dc:creator><![CDATA[Maneesh Sharma]]></dc:creator>
		<pubDate>Wed, 24 Jun 2026 18:15:24 +0000</pubDate>
				<category><![CDATA[Amazon Redshift]]></category>
		<category><![CDATA[Amazon S3 Tables]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[AWS IAM Identity Center]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=8740dad4f1745034d8e4c63c97226c92</guid>

					<description><![CDATA[In Part 1 of this series, we showed how to simplify enterprise data access using the Amazon Redshift integration with Amazon S3 Access Grants. In this post, we extend that solution across AWS Regions. We introduce a fictional company, AnyCompany Global, to illustrate how organizations with global operations can use AWS IAM Identity Center Multi-Region to set up consistent, identity-based access to Amazon Redshift and Amazon S3 Tables across Regions.]]></description>
		
		
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		<item>
		<title>Getting your SMS short code production-ready with AWS End User Messaging</title>
		<link>https://noise.getoto.net/2026/06/23/getting-your-sms-short-code-production-ready-with-aws-end-user-messaging/</link>
		
		<dc:creator><![CDATA[Harshvardhan Chunawala]]></dc:creator>
		<pubDate>Tue, 23 Jun 2026 15:50:10 +0000</pubDate>
				<category><![CDATA[Amazon CloudWatch]]></category>
		<category><![CDATA[Amazon Data Firehose]]></category>
		<category><![CDATA[Amazon EventBridge]]></category>
		<category><![CDATA[Amazon Kinesis]]></category>
		<category><![CDATA[Amazon Simple Notification Service (SNS)]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[AWS Budgets]]></category>
		<category><![CDATA[AWS Cloud Financial Management]]></category>
		<category><![CDATA[AWS Cost Explorer]]></category>
		<category><![CDATA[AWS End User Messaging]]></category>
		<category><![CDATA[AWS Lambda]]></category>
		<category><![CDATA[Compute]]></category>
		<category><![CDATA[Expert (400)]]></category>
		<category><![CDATA[Management Tools]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[Security, Identity & Compliance]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[Technical How-to]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=75185d2af392aaf23a62337d52e34d37</guid>

					<description><![CDATA[In this post, we walk through the setting up AWS End User Messaging SMS, covering 12 configuration steps from compliance through phased traffic migration. The guide to SMS short codes with AWS End User Messaging covers the application and registration process up through provisioning. This post picks up from that point and provides an operational readiness walkthrough that takes you from “Active” status to confidently sending your first production message, including a final validation step to confirm readiness.]]></description>
		
		
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		<item>
		<title>Beyond JSON blobs: Implementing the VARIANT data type in Apache Iceberg V3</title>
		<link>https://noise.getoto.net/2026/06/09/beyond-json-blobs-implementing-the-variant-data-type-in-apache-iceberg-v3/</link>
		
		<dc:creator><![CDATA[Arun Shanmugam]]></dc:creator>
		<pubDate>Tue, 09 Jun 2026 17:01:16 +0000</pubDate>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[AWS Glue]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=cecf05148de4c203f4369d33dc2f6f48</guid>

					<description><![CDATA[This post is part 1 of a two-part series. We walk through the basics: creating an Iceberg V3 table with a VARIANT column, inserting semi-structured data, and querying it with variant_get(). In Part 2, we scale to millions of rows and benchmark VARIANT against traditional string storage. We measure the difference in query performance and storage footprint.]]></description>
		
		
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		<item>
		<title>Build stateful streaming applications with Apache Spark 4.0 on Amazon EMR Serverless</title>
		<link>https://noise.getoto.net/2026/06/09/build-stateful-streaming-applications-with-apache-spark-4-0-on-amazon-emr-serverless/</link>
		
		<dc:creator><![CDATA[Raj Ramasubbu]]></dc:creator>
		<pubDate>Tue, 09 Jun 2026 16:14:54 +0000</pubDate>
				<category><![CDATA[Amazon EMR]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[serverless]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=edd2d81b2817e339a465bea674df150a</guid>

					<description><![CDATA[In this post, we demonstrate how to build a production-ready IoT device monitoring system using Spark 4.0’s transformWithState API on Amazon EMR Serverless. This example showcases the key capabilities of stateful streaming and provides a template you can adapt for your own use cases.]]></description>
		
		
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		<item>
		<title>Introducing the next generation of Amazon OpenSearch Serverless for building your agentic AI applications</title>
		<link>https://noise.getoto.net/2026/05/28/introducing-the-next-generation-of-amazon-opensearch-serverless-for-building-your-agentic-ai-applications/</link>
		
		<dc:creator><![CDATA[Channy Yun (윤석찬)]]></dc:creator>
		<pubDate>Thu, 28 May 2026 18:26:16 +0000</pubDate>
				<category><![CDATA[Amazon OpenSearch Service]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[generative AI]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[news]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=1d0021dab687ea701359d5656e9bb4c0</guid>

					<description><![CDATA[AWS rebuilt Amazon OpenSearch Serverless from the ground up for agentic AI and dynamic workloads. Get instant autoscaling and up to 60% cost savings.]]></description>
		
		
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		<item>
		<title>How we built Cloudflare&#8217;s data platform and an AI agent on top of it</title>
		<link>https://noise.getoto.net/2026/05/28/how-we-built-cloudflares-data-platform-and-an-ai-agent-on-top-of-it/</link>
		
		<dc:creator><![CDATA[Brian Brunner]]></dc:creator>
		<pubDate>Thu, 28 May 2026 13:00:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[data platform]]></category>
		<category><![CDATA[Developers Storage]]></category>
		<category><![CDATA[Engineering]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=dd50a547433a08e1208a69ffa04762ba</guid>

					<description><![CDATA[Here’s how we built Town Lake, Cloudflare's unified analytics platform, alongside Skipper, an internal AI agent running on top of it.]]></description>
		
		
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