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	<title>AWS Clean Rooms &#8211; Noise</title>
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	<link>https://noise.getoto.net</link>
	<description>The collective thoughts of the interwebz</description>
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		<title>AWS Clean Rooms launches privacy-enhancing synthetic dataset generation for ML model training</title>
		<link>https://noise.getoto.net/2025/12/01/aws-clean-rooms-launches-privacy-enhancing-synthetic-dataset-generation-for-ml-model-training/</link>
		
		<dc:creator><![CDATA[Micah Walter]]></dc:creator>
		<pubDate>Mon, 01 Dec 2025 01:55:54 +0000</pubDate>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[AWS Clean Rooms]]></category>
		<category><![CDATA[AWS re:Invent]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[news]]></category>
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					<description><![CDATA[Train ML models on sensitive collaborative data by generating synthetic datasets that preserve statistical patterns while protecting individual privacy through configurable noise levels and protection against re-identification.]]></description>
		
		
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			</item>
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		<title>AWS Clean Rooms now supports multiple clouds and data sources</title>
		<link>https://noise.getoto.net/2024/12/02/aws-clean-rooms-now-supports-multiple-clouds-and-data-sources/</link>
		
		<dc:creator><![CDATA[Esra Kayabali]]></dc:creator>
		<pubDate>Mon, 02 Dec 2024 03:27:38 +0000</pubDate>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[announcements]]></category>
		<category><![CDATA[AWS Clean Rooms]]></category>
		<category><![CDATA[AWS re:Invent]]></category>
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					<description><![CDATA[With expanded data sources, AWS Clean Rooms helps customers securely collaborate with their partners' data across clouds, eliminating data movement, safeguarding sensitive information, promoting data freshness, and streamlining cross-company insights.]]></description>
		
		
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		<item>
		<title>Demystify data sharing and collaboration patterns on AWS: Choosing the right tool for the job</title>
		<link>https://noise.getoto.net/2024/10/22/demystify-data-sharing-and-collaboration-patterns-on-aws-choosing-the-right-tool-for-the-job/</link>
		
		<dc:creator><![CDATA[Ramakant Joshi]]></dc:creator>
		<pubDate>Mon, 21 Oct 2024 21:25:16 +0000</pubDate>
				<category><![CDATA[Amazon Athena]]></category>
		<category><![CDATA[Amazon DataZone]]></category>
		<category><![CDATA[Amazon S3]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[AWS Clean Rooms]]></category>
		<category><![CDATA[AWS Data Exchange]]></category>
		<category><![CDATA[AWS Glue]]></category>
		<category><![CDATA[Intermediate (200)]]></category>
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					<description><![CDATA[Adoption of data lakes and the data mesh framework emerges as a powerful approach. By decentralizing data ownership and distribution, enterprises can break down silos and enable seamless data sharing. In this post, we discuss how to choose the right tool for building an enterprise data platform and enabling data sharing, collaboration and access within your organization and with third-party providers. We address three business use cases using AWS Glue, AWS Data Exchange, AWS Clean Rooms, and Amazon DataZone through three different use cases.]]></description>
		
		
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		<title>Plan your advertising campaigns with Amazon Marketing Cloud on AWS Clean Rooms, now generally available</title>
		<link>https://noise.getoto.net/2024/07/31/plan-your-advertising-campaigns-with-amazon-marketing-cloud-on-aws-clean-rooms-now-generally-available/</link>
		
		<dc:creator><![CDATA[Veliswa Boya]]></dc:creator>
		<pubDate>Wed, 31 Jul 2024 16:53:14 +0000</pubDate>
				<category><![CDATA[Amazon Simple Storage Service (S3)]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[announcements]]></category>
		<category><![CDATA[AWS Clean Rooms]]></category>
		<category><![CDATA[AWS Glue]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
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					<description><![CDATA[Advertisers can now leverage first-party data with Amazon Marketing Cloud on AWS Clean Rooms, enabling differentiated insights, audience discovery, and effective campaign planning and measurement while maintaining data privacy.]]></description>
		
		
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		<item>
		<title>Automate AWS Clean Rooms querying and dashboard publishing using AWS Step Functions and Amazon QuickSight – Part 2</title>
		<link>https://noise.getoto.net/2024/02/12/automate-aws-clean-rooms-querying-and-dashboard-publishing-using-aws-step-functions-and-amazon-quicksight-part-2/</link>
		
		<dc:creator><![CDATA[Venkata Kampana]]></dc:creator>
		<pubDate>Mon, 12 Feb 2024 18:58:50 +0000</pubDate>
				<category><![CDATA[Amazon Athena]]></category>
		<category><![CDATA[Amazon QuickSight]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[AWS Clean Rooms]]></category>
		<category><![CDATA[AWS Step Functions]]></category>
		<category><![CDATA[Intermediate (200)]]></category>
		<category><![CDATA[Technical How-to]]></category>
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					<description><![CDATA[Public health organizations need access to data insights that they can quickly act upon, especially in times of health emergencies, when data needs to be updated multiple times daily. For example, during the COVID-19 pandemic, access to timely data insights was critically important for public health agencies worldwide as they coordinated emergency response efforts. Up-to-date […]]]></description>
		
		
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			</item>
		<item>
		<title>AWS Clean Rooms proof of concept scoping part 1: media measurement</title>
		<link>https://noise.getoto.net/2023/12/07/aws-clean-rooms-proof-of-concept-scoping-part-1-media-measurement/</link>
		
		<dc:creator><![CDATA[Shaila Mathias]]></dc:creator>
		<pubDate>Thu, 07 Dec 2023 16:45:16 +0000</pubDate>
				<category><![CDATA[AWS Clean Rooms]]></category>
		<category><![CDATA[Best practices]]></category>
		<category><![CDATA[Intermediate (200)]]></category>
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					<description><![CDATA[In this post, we outline planning a POC to measure media effectiveness in a paid advertising campaign. The collaborators are a media owner (“CTV.Co,” a connected TV provider) and brand advertiser (“Coffee.Co,” a quick service restaurant company), that are analyzing their collective data to understand the impact on sales as a result of an advertising campaign.]]></description>
		
		
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		<item>
		<title>AWS Clean Rooms Differential Privacy enhances privacy protection of your users data (preview)</title>
		<link>https://noise.getoto.net/2023/11/29/aws-clean-rooms-differential-privacy-enhances-privacy-protection-of-your-users-data-preview/</link>
		
		<dc:creator><![CDATA[Donnie Prakoso]]></dc:creator>
		<pubDate>Wed, 29 Nov 2023 17:52:05 +0000</pubDate>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[announcements]]></category>
		<category><![CDATA[AWS Clean Rooms]]></category>
		<category><![CDATA[AWS re:Invent]]></category>
		<category><![CDATA[CPG]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Media & Entertainment]]></category>
		<category><![CDATA[news]]></category>
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					<description><![CDATA[Starting today, you can use AWS Clean Rooms Diﬀerential Privacy (preview) to help protect the privacy of your users with mathematically backed and intuitive controls in a few steps. As a fully managed capability of AWS Clean Rooms, no prior differential privacy experience is needed to help you prevent the reidentification of your users. AWS […]]]></description>
		
		
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			</item>
		<item>
		<title>AWS Clean Rooms ML helps customers and partners apply ML models without sharing raw data (preview)</title>
		<link>https://noise.getoto.net/2023/11/29/aws-clean-rooms-ml-helps-customers-and-partners-apply-ml-models-without-sharing-raw-data-preview/</link>
		
		<dc:creator><![CDATA[Donnie Prakoso]]></dc:creator>
		<pubDate>Wed, 29 Nov 2023 17:43:40 +0000</pubDate>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[announcements]]></category>
		<category><![CDATA[artificial intelligence]]></category>
		<category><![CDATA[AWS Clean Rooms]]></category>
		<category><![CDATA[AWS re:Invent]]></category>
		<category><![CDATA[CPG]]></category>
		<category><![CDATA[Financial Services]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Media & Entertainment]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[retail]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=adfb1f82c77239a8aebd50c57399a41b</guid>

					<description><![CDATA[Today, we’re introducing AWS Clean Rooms ML (preview), a new capability of AWS Clean Rooms that helps you and your partners apply machine learning (ML) models on your collective data without copying or sharing raw data with each other. With this new capability, you can generate predictive insights using ML models while continuing to protect your sensitive […]]]></description>
		
		
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		<item>
		<title>Using Experian identity resolution with AWS Clean Rooms to achieve higher audience activation match rates</title>
		<link>https://noise.getoto.net/2023/09/26/using-experian-identity-resolution-with-aws-clean-rooms-to-achieve-higher-audience-activation-match-rates/</link>
		
		<dc:creator><![CDATA[Omar Gonzalez]]></dc:creator>
		<pubDate>Tue, 26 Sep 2023 16:25:07 +0000</pubDate>
				<category><![CDATA[AWS Clean Rooms]]></category>
		<category><![CDATA[Foundational (100)]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Technical How-to]]></category>
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					<description><![CDATA[This is a guest post co-written with Tyler Middleton, Experian Senior Partner Marketing Manager, and Jay Rakhe, Experian Group Product Manager. As the data privacy landscape continues to evolve, companies are increasingly seeking ways to collect and manage data while protecting privacy and intellectual property. First party data is more important than ever for companies […]]]></description>
		
		
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		<item>
		<title>Enable data collaboration among public health agencies with AWS Clean Rooms – Part 1</title>
		<link>https://noise.getoto.net/2023/06/15/enable-data-collaboration-among-public-health-agencies-with-aws-clean-rooms-part-1/</link>
		
		<dc:creator><![CDATA[Venkata Kampana]]></dc:creator>
		<pubDate>Thu, 15 Jun 2023 16:35:14 +0000</pubDate>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[AWS Clean Rooms]]></category>
		<category><![CDATA[Technical How-to]]></category>
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					<description><![CDATA[In this post, we show how you can use AWS Clean Rooms to enable data collaboration between public health agencies. Public health governmental agencies need to understand trends related to a variety of health conditions and care across populations in order to create policies and treatments with the goal of improving the well-being of the […]]]></description>
		
		
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		<item>
		<title>Managing data confidentiality for Scope 3 emissions using AWS Clean Rooms</title>
		<link>https://noise.getoto.net/2023/05/31/managing-data-confidentiality-for-scope-3-emissions-using-aws-clean-rooms/</link>
		
		<dc:creator><![CDATA[Sundeep Ramachandran]]></dc:creator>
		<pubDate>Wed, 31 May 2023 13:45:39 +0000</pubDate>
				<category><![CDATA[Amazon Simple Storage Service (S3)]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[AWS Clean Rooms]]></category>
		<category><![CDATA[AWS Glue]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Technical How-to]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=32e5754cc217bdccb25a2c17b4c010bd</guid>

					<description><![CDATA[Scope 3 emissions are indirect greenhouse gas emissions that are a result of a company’s activities, but occur outside the company’s direct control or ownership. Measuring these emissions requires collecting data from a wide range of external sources, like raw material suppliers, transportation providers, and other third parties. One of the main challenges with Scope […]]]></description>
		
		
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		<item>
		<title>Share and query encrypted data in AWS Clean Rooms</title>
		<link>https://noise.getoto.net/2023/05/16/share-and-query-encrypted-data-in-aws-clean-rooms/</link>
		
		<dc:creator><![CDATA[Jonathan Herzog]]></dc:creator>
		<pubDate>Tue, 16 May 2023 19:20:00 +0000</pubDate>
				<category><![CDATA[AWS Clean Rooms]]></category>
		<category><![CDATA[Cryptography]]></category>
		<category><![CDATA[Foundational (100)]]></category>
		<category><![CDATA[Security Blog]]></category>
		<category><![CDATA[Security, Identity & Compliance]]></category>
		<category><![CDATA[Technical How-to]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=f48e27144110e368608ec33299e2fbf1</guid>

					<description><![CDATA[In this post, we’d like to introduce you to the cryptographic computing feature of AWS Clean Rooms. With AWS Clean Rooms, customers can run collaborative data-query sessions on sensitive data sets that live in different AWS accounts, and can do so without having to share, aggregate, or replicate the data. When customers also use the […]]]></description>
		
		
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		<item>
		<title>Top 2022 AWS data protection service and cryptography tool launches</title>
		<link>https://noise.getoto.net/2023/02/21/top-2022-aws-data-protection-service-and-cryptography-tool-launches/</link>
		
		<dc:creator><![CDATA[Marta Taggart]]></dc:creator>
		<pubDate>Tue, 21 Feb 2023 17:57:31 +0000</pubDate>
				<category><![CDATA[2022]]></category>
		<category><![CDATA[ACM]]></category>
		<category><![CDATA[Amazon Macie]]></category>
		<category><![CDATA[announcements]]></category>
		<category><![CDATA[AWS Certificate Manager]]></category>
		<category><![CDATA[AWS Clean Rooms]]></category>
		<category><![CDATA[AWS Key Management System]]></category>
		<category><![CDATA[AWS KMS]]></category>
		<category><![CDATA[AWS Nitro System]]></category>
		<category><![CDATA[AWS Private CA]]></category>
		<category><![CDATA[AWS Private Certificate Authority]]></category>
		<category><![CDATA[AWS Secrets Manager]]></category>
		<category><![CDATA[encryption]]></category>
		<category><![CDATA[Foundational (100)]]></category>
		<category><![CDATA[open source]]></category>
		<category><![CDATA[Security Blog]]></category>
		<category><![CDATA[Security, Identity & Compliance]]></category>
		<category><![CDATA[Service Launches]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=b965b8671259df5b81dd7ada8462d6ad</guid>

					<description><![CDATA[Given the pace of Amazon Web Services (AWS) innovation, it can be challenging to stay up to date on the latest AWS service and feature launches. AWS provides services and tools to help you protect your data, accounts, and workloads from unauthorized access. AWS data protection services provide encryption capabilities, key management, and sensitive data […]]]></description>
		
		
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