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	<title>customer engagement &#8211; Noise</title>
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	<link>https://noise.getoto.net</link>
	<description>The collective thoughts of the interwebz</description>
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		<title>Building a voice interface for generative AI assistants</title>
		<link>https://noise.getoto.net/2025/03/24/building-a-voice-interface-for-generative-ai-assistants/</link>
		
		<dc:creator><![CDATA[Reynaldo Hidalgo]]></dc:creator>
		<pubDate>Mon, 24 Mar 2025 17:38:09 +0000</pubDate>
				<category><![CDATA[Amazon Bedrock]]></category>
		<category><![CDATA[Amazon Chime SDK]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[AWS Step Functions]]></category>
		<category><![CDATA[Best practices]]></category>
		<category><![CDATA[Business Productivity]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[generative AI]]></category>
		<category><![CDATA[multichannel communications]]></category>
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					<description><![CDATA[Generative AI is revolutionizing how businesses interact with their customers through natural conversational interfaces. While organizations can implement AI assistants across various channels, phone calls remain a preferred method for many customers seeking support or information. We’ll demonstrate how to create a voice interface for your existing Amazon Bedrock generative AI assistant, enabling customers to […]]]></description>
		
		
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		<item>
		<title>Visually build telephony applications with AWS Step Functions</title>
		<link>https://noise.getoto.net/2025/03/18/visually-build-telephony-applications-with-aws-step-functions/</link>
		
		<dc:creator><![CDATA[Reynaldo Hidalgo]]></dc:creator>
		<pubDate>Mon, 17 Mar 2025 22:14:49 +0000</pubDate>
				<category><![CDATA[Amazon Chime SDK]]></category>
		<category><![CDATA[Application Services*]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[AWS Step Functions]]></category>
		<category><![CDATA[Best practices]]></category>
		<category><![CDATA[Business Productivity]]></category>
		<category><![CDATA[Contact Center]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[Messaging and Targeting]]></category>
		<category><![CDATA[Technical How-to]]></category>
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					<description><![CDATA[Developers face numerous challenges when building telephony applications: managing unpredictable user responses, handling disconnections, processing incorrect inputs, and addressing errors. These challenges extend development cycles and create unstable applications that fail to meet user expectations. This blog demonstrates how Amazon Web Services (AWS) Step Functions, combined with Amazon Chime SDK Public Switched Telephone Network (PSTN) […]]]></description>
		
		
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		<item>
		<title>Mail Manager – Amazon SES introduces new email routing and archiving features</title>
		<link>https://noise.getoto.net/2024/05/22/mail-manager-amazon-ses-introduces-new-email-routing-and-archiving-features/</link>
		
		<dc:creator><![CDATA[Vinay Ujjini]]></dc:creator>
		<pubDate>Wed, 22 May 2024 15:28:32 +0000</pubDate>
				<category><![CDATA[Amazon SES]]></category>
		<category><![CDATA[Amazon Simple Email Service]]></category>
		<category><![CDATA[Amazon Simple Email Service (SES)]]></category>
		<category><![CDATA[announcements]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[email engagement]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[SES]]></category>
		<category><![CDATA[Thought Leadership]]></category>
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					<description><![CDATA[Amazon Simple Email Service (SES) is a cloud-based email sending service provided by Amazon Web Services (AWS), handling both inbound and outbound email traffic for your applications. It allows users to send and receive email using SES’s reliable and cost-effective infrastructure without having to provision email servers yourself. Managing multiple email workloads at scale can […]]]></description>
		
		
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		<item>
		<title>Building a generative AI Marketing Portal on AWS</title>
		<link>https://noise.getoto.net/2024/01/09/building-a-generative-ai-marketing-portal-on-aws/</link>
		
		<dc:creator><![CDATA[Tristan Nguyen]]></dc:creator>
		<pubDate>Tue, 09 Jan 2024 16:06:08 +0000</pubDate>
				<category><![CDATA[Amazon Bedrock]]></category>
		<category><![CDATA[Amazon Personalize]]></category>
		<category><![CDATA[Amazon Pinpoint]]></category>
		<category><![CDATA[Amazon SES]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[multichannel communications]]></category>
		<category><![CDATA[personalization]]></category>
		<category><![CDATA[Technical How-to]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=39dcedb0053d1f43c94a3794fbbc98f4</guid>

					<description><![CDATA[Introduction In the preceding entries of this series, we examined the transformative impact of Generative AI on marketing strategies in “Building Generative AI into Marketing Strategies: A Primer” and delved into the intricacies of Prompt Engineering to enhance the creation of marketing content with services such as Amazon Bedrock in “From Prompt Engineering to Auto […]]]></description>
		
		
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		<item>
		<title>Build Better Engagement using the AWS Community Engagement Flywheel: Part 1 of 3</title>
		<link>https://noise.getoto.net/2023/12/04/build-better-engagement-using-the-aws-community-engagement-flywheel-part-1-of-3/</link>
		
		<dc:creator><![CDATA[Tristan Nguyen]]></dc:creator>
		<pubDate>Mon, 04 Dec 2023 18:50:14 +0000</pubDate>
				<category><![CDATA[Amazon Pinpoint]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[Technical How-to]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=63a8a4f4be4f67a3609111af85482616</guid>

					<description><![CDATA[Introduction Part 1 of 3: Extending the Cohort Modeler Businesses are constantly looking for better ways to engage with customer communities, but it’s hard to do when profile data is limited to user-completed form input or messaging campaign interaction metrics. Neither of these data sources tell a business much about their customer’s interests or preferences […]]]></description>
		
		
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			</item>
		<item>
		<title>Send WhatsApp messages via Amazon Pinpoint</title>
		<link>https://noise.getoto.net/2023/03/29/send-whatsapp-messages-via-amazon-pinpoint/</link>
		
		<dc:creator><![CDATA[Pavlos Ioannou Katidis]]></dc:creator>
		<pubDate>Wed, 29 Mar 2023 18:22:32 +0000</pubDate>
				<category><![CDATA[Amazon Pinpoint]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[customer engagement]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=4247c00364bb5440dee1499a21ea102e</guid>

					<description><![CDATA[In this blog you will deploy a solution that integrates Amazon Pinpoint with WhatsApp for outbound and inbound messages. Amazon Pinpoint is a multichannel customer engagement platform allowing you to engage with your customers across 6 different channels (push notifications, email, SMS, voice, in-app messages and custom channel). Using Amazon Pinpoint’s custom channel you can […]]]></description>
		
		
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			</item>
		<item>
		<title>Push notification engagement metrics tracking</title>
		<link>https://noise.getoto.net/2023/03/07/push-notification-engagement-metrics-tracking/</link>
		
		<dc:creator><![CDATA[Pavlos Ioannou Katidis]]></dc:creator>
		<pubDate>Tue, 07 Mar 2023 09:41:11 +0000</pubDate>
				<category><![CDATA[Amazon Personalize]]></category>
		<category><![CDATA[Amazon Pinpoint]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[personalization]]></category>
		<category><![CDATA[push notifications]]></category>
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					<description><![CDATA[In this blog you will learn how to track and attribute Amazon Pinpoint push notification events for Campaigns and Journeys via API. Amazon Pinpoint is a multichannel customer engagement platform allowing you to engage with your customers across 6 different channels. Amazon Pinpoint’s push notification channel, can send messages to your mobile app users via […]]]></description>
		
		
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			</item>
		<item>
		<title>Build AI and ML into Email &#038; SMS for customer engagement</title>
		<link>https://noise.getoto.net/2023/02/28/build-ai-and-ml-into-email-sms-for-customer-engagement/</link>
		
		<dc:creator><![CDATA[Vinay Ujjini]]></dc:creator>
		<pubDate>Tue, 28 Feb 2023 15:06:54 +0000</pubDate>
				<category><![CDATA[2-way-sms]]></category>
		<category><![CDATA[Amazon Lex]]></category>
		<category><![CDATA[Amazon Personalize]]></category>
		<category><![CDATA[Amazon Pinpoint]]></category>
		<category><![CDATA[Amazon Simple Notification Service (SNS)]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[AWS Lambda]]></category>
		<category><![CDATA[cpaas]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[sms]]></category>
		<category><![CDATA[two-way sms]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=d6e4cdd81d636a669a82625803c7b42a</guid>

					<description><![CDATA[Build AI and ML into Email &#38; SMS for customer engagement Customers engage with businesses through various channels like email, SMS, Push, and in-app. With the availability and ease of usage of mobile phones, businesses can use 2-way Short Service Messages (SMS) to engage with their customers. Text messaging does not need applications and provides […]]]></description>
		
		
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		<item>
		<title>Amazon SES configuration for an external SMTP provider with Auth0</title>
		<link>https://noise.getoto.net/2021/09/15/amazon-ses-configuration-for-an-external-smtp-provider-with-auth0/</link>
		
		<dc:creator><![CDATA[Raghavarao Sodabathina]]></dc:creator>
		<pubDate>Wed, 15 Sep 2021 17:36:26 +0000</pubDate>
				<category><![CDATA[Amazon SES]]></category>
		<category><![CDATA[Amazon Simple Email Service (SES)]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[SMTP]]></category>
		<category><![CDATA[Technical How-to]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=91b9f6d6c06fd0b1bf45b4b83c540ed3</guid>

					<description><![CDATA[Many organizations are using an external identity provider to manage user identities. With an identity provider (IdP), customers can manage their user identities outside of AWS and give these external user identities permissions to use AWS resources in customer AWS accounts. The most common requirement when setting up an external identity provider is sending outgoing […]]]></description>
		
		
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		<item>
		<title>Advanced Amazon Pinpoint Templates using Message Template Helpers</title>
		<link>https://noise.getoto.net/2021/07/09/advanced-amazon-pinpoint-templates-using-message-template-helpers/</link>
		
		<dc:creator><![CDATA[davelem]]></dc:creator>
		<pubDate>Fri, 09 Jul 2021 18:37:52 +0000</pubDate>
				<category><![CDATA[Amazon Pinpoint]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[Best practices]]></category>
		<category><![CDATA[customer communications]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[Technical How-to]]></category>
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					<description><![CDATA[Personalization of customer messages is a proven way to increase engagement of promotional and transactional communications. In order to make these communications repeatable and scalable, building personalization through templates is often required. Using the Advanced Template Capabilities feature of Amazon Pinpoint, it’s now possible to create highly customized templates used for email, SMS, and Push […]]]></description>
		
		
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		<item>
		<title>Create a serverless feedback collector application using Amazon Pinpoint’s two-way SMS functionality</title>
		<link>https://noise.getoto.net/2021/04/20/create-a-serverless-feedback-collector-application-using-amazon-pinpoints-two-way-sms-functionality/</link>
		
		<dc:creator><![CDATA[Murat Balkan]]></dc:creator>
		<pubDate>Mon, 19 Apr 2021 21:42:21 +0000</pubDate>
				<category><![CDATA[Amazon DynamoDB]]></category>
		<category><![CDATA[Amazon Pinpoint]]></category>
		<category><![CDATA[Amazon Simple Notification Service (SNS)]]></category>
		<category><![CDATA[Amazon Simple Queue Service (SQS)]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[AWS Lambda]]></category>
		<category><![CDATA[Best practices]]></category>
		<category><![CDATA[Compute]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[database]]></category>
		<category><![CDATA[Feedback]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[pinpoint]]></category>
		<category><![CDATA[sms]]></category>
		<category><![CDATA[Technical How-to]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=163cee17a5640183d923021d7f17c70e</guid>

					<description><![CDATA[Introduction Two-way SMS communication is used by many companies to create interactive engagements with their customers. Traditional SMS notifications are one-way. While this is valid for many different use cases like one-time passwords (OTP) notifications and security notifications or reminders, some other use-cases may benefit from collecting information from the same channel. Two-way SMS allows […]]]></description>
		
		
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		<item>
		<title>How Amazon Simple Email Service supported the growth of email in 2020</title>
		<link>https://noise.getoto.net/2020/12/04/how-amazon-simple-email-service-supported-the-growth-of-email-in-2020/</link>
		
		<dc:creator><![CDATA[Simon Poile]]></dc:creator>
		<pubDate>Thu, 03 Dec 2020 23:29:21 +0000</pubDate>
				<category><![CDATA[Amazon SES]]></category>
		<category><![CDATA[Amazon Simple Email Service (SES)]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[Deliverability]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[messaging]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=95cb460175b6e3e36c94300f666f2a0b</guid>

					<description><![CDATA[Over the last 12 months, organizations of all types have increasingly needed to stay connected to their customers. With the move to virtual interactions accelerating across industries, email has remained a trusted channel for customer communications. Amazon Simple Email Service (SES) has seen record outbound email traffic in 2020, supporting critical customer communications during COVID [&#8230;]]]></description>
		
		
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