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	<title>customer segmentation &#8211; Noise</title>
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		<title>How to send geofenced marketing messages using Amazon Pinpoint</title>
		<link>https://noise.getoto.net/2023/06/12/how-to-send-geofenced-marketing-messages-using-amazon-pinpoint/</link>
		
		<dc:creator><![CDATA[Zach Elliott]]></dc:creator>
		<pubDate>Mon, 12 Jun 2023 18:10:54 +0000</pubDate>
				<category><![CDATA[Amazon Location]]></category>
		<category><![CDATA[Amazon Pinpoint]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[customer segmentation]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[multichannel communications]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[Technical How-to]]></category>
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					<description><![CDATA[Introduction Geofencing, which creates a virtual geographical boundary that triggers a marketing action to a mobile device when a user enters or exits that boundary, can be used in marketing messages to drive more traffic and increase conversions. Amazon Pinpoint, AWS’ multichannel communication tool, can be used to create mobile notifications using geofencing technology, so […]]]></description>
		
		
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		<title>Target your customers with ML based on their interest in a product or product attribute.</title>
		<link>https://noise.getoto.net/2022/08/17/target-your-customers-with-ml-based-on-their-interest-in-a-product-or-product-attribute/</link>
		
		<dc:creator><![CDATA[Pavlos Ioannou Katidis]]></dc:creator>
		<pubDate>Wed, 17 Aug 2022 09:20:04 +0000</pubDate>
				<category><![CDATA[Amazon Personalize]]></category>
		<category><![CDATA[Amazon Pinpoint]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[customer segmentation]]></category>
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					<description><![CDATA[Customer segmentation allows marketers to better tailor their efforts to specific subgroups of their audience. Businesses who employ customer segmentation can create and communicate targeted marketing messages that resonate with specific customer groups. Segmentation increases the likelihood that customers will engage with the brand, and reduces the potential for communications fatigue—that is, the disengagement of […]]]></description>
		
		
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