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	<title>Deliverability &#8211; Noise</title>
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		<title>Enhance email authentication and deliverability with Amazon SES and Valimail</title>
		<link>https://noise.getoto.net/2025/06/18/enhance-email-authentication-and-deliverability-with-amazon-ses-and-valimail/</link>
		
		<dc:creator><![CDATA[Tom Gilbert]]></dc:creator>
		<pubDate>Wed, 18 Jun 2025 18:08:19 +0000</pubDate>
				<category><![CDATA[Amazon SES]]></category>
		<category><![CDATA[Amazon Simple Email Service (SES)]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[Best practices]]></category>
		<category><![CDATA[Deliverability]]></category>
		<category><![CDATA[DKIM]]></category>
		<category><![CDATA[email best practices]]></category>
		<category><![CDATA[email deliverability]]></category>
		<category><![CDATA[email engagement]]></category>
		<category><![CDATA[email security]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[Security, Identity & Compliance]]></category>
		<category><![CDATA[SES]]></category>
		<category><![CDATA[spf]]></category>
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					<description><![CDATA[As email continues to be a critical communication channel for businesses, ensuring proper authentication and maintaining high deliverability rates are increasingly difficult challenges. This post explores how Amazon Simple Email Service (SES) and Valimail work together to provide a robust solution for email authentication and deliverability, with a focus on meeting Microsoft’s new sender requirements. […]]]></description>
		
		
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		<title>Navigate Bulk Sender Requirements with Amazon SES</title>
		<link>https://noise.getoto.net/2025/05/16/navigate-bulk-sender-requirements-with-amazon-ses/</link>
		
		<dc:creator><![CDATA[Vinay Ujjini]]></dc:creator>
		<pubDate>Fri, 16 May 2025 14:33:12 +0000</pubDate>
				<category><![CDATA[abuse complaint]]></category>
		<category><![CDATA[Amazon SES]]></category>
		<category><![CDATA[Amazon Simple Email Service]]></category>
		<category><![CDATA[Amazon Simple Email Service (SES)]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[Best practices]]></category>
		<category><![CDATA[bulk]]></category>
		<category><![CDATA[Complaints]]></category>
		<category><![CDATA[Deliverability]]></category>
		<category><![CDATA[digital user engagement]]></category>
		<category><![CDATA[DKIM]]></category>
		<category><![CDATA[email best practices]]></category>
		<category><![CDATA[email deliverability]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[SES]]></category>
		<category><![CDATA[spam]]></category>
		<category><![CDATA[spf]]></category>
		<category><![CDATA[Technical How-to]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=e6088ad8cb12d6aa83cc47b3c8071ad3</guid>

					<description><![CDATA[Introduction Email communication remains a critical component of business operations and customer engagement. As the digital landscape evolves, major mailbox providers continually update their policies to enhance security and user experience. This blog will explore the changes implemented by Microsoft for bulk senders trying to reach Outlook.com (supporting Hotmail.com, live.com consumer domain addresses). This follows […]]]></description>
		
		
		<enclosure url="" length="0" type="" />

			</item>
		<item>
		<title>Optimizing Email Deliverability: A User-Centric Approach to List Management and Monitoring</title>
		<link>https://noise.getoto.net/2024/06/07/optimizing-email-deliverability-a-user-centric-approach-to-list-management-and-monitoring/</link>
		
		<dc:creator><![CDATA[Brett Ezell]]></dc:creator>
		<pubDate>Thu, 06 Jun 2024 21:35:39 +0000</pubDate>
				<category><![CDATA[Amazon SES]]></category>
		<category><![CDATA[Amazon Simple Email Service]]></category>
		<category><![CDATA[Amazon Simple Email Service (SES)]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[Best practices]]></category>
		<category><![CDATA[Deliverability]]></category>
		<category><![CDATA[email engagement]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=eabb86bcba90bfe1fc47eb3476296a29</guid>

					<description><![CDATA[This a 2024 update of the 2015 blog post “Amazon SES Best Practices: Top 5 Best Practices for List Management“. While the fundamental principles of effective email list management remain relevant, the landscape has evolved significantly over the past nine years. This updated post aims to provide Amazon Simple Email Services (SES) customers with the […]]]></description>
		
		
		<enclosure url="" length="0" type="" />

			</item>
		<item>
		<title>How to enable one-click unsubscribe email with Amazon Pinpoint</title>
		<link>https://noise.getoto.net/2024/05/29/how-to-enable-one-click-unsubscribe-email-with-amazon-pinpoint/</link>
		
		<dc:creator><![CDATA[Zip Zieper]]></dc:creator>
		<pubDate>Tue, 28 May 2024 21:13:24 +0000</pubDate>
				<category><![CDATA[Amazon Pinpoint]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[Best practices]]></category>
		<category><![CDATA[Deliverability]]></category>
		<category><![CDATA[email best practices]]></category>
		<category><![CDATA[outbound email]]></category>
		<category><![CDATA[Technical How-to]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=236ba6d930086887a4ad98a37a9c90fe</guid>

					<description><![CDATA[Amazon Pinpoint customers who use campaigns, journeys, or the SendMesages API to send more than 5,000 marketing email messages per day are considered “bulk senders”. If your organization meets this criteria, you are now subject to new requirements that were recently established by Google, Yahoo and other large ISPs/ESPs. These providers have mandated these requirements […]]]></description>
		
		
		<enclosure url="" length="0" type="" />

			</item>
		<item>
		<title>Amazon SES  –  How to track email deliverability to domain level with CloudWatch</title>
		<link>https://noise.getoto.net/2023/06/21/amazon-ses-how-to-track-email-deliverability-to-domain-level-with-cloudwatch/</link>
		
		<dc:creator><![CDATA[Alaa Hammad]]></dc:creator>
		<pubDate>Wed, 21 Jun 2023 20:50:14 +0000</pubDate>
				<category><![CDATA[Amazon CloudWatch]]></category>
		<category><![CDATA[Amazon SES]]></category>
		<category><![CDATA[Amazon Simple Email Service (SES)]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[Bounces]]></category>
		<category><![CDATA[Complaints]]></category>
		<category><![CDATA[Deliverability]]></category>
		<category><![CDATA[domain verification]]></category>
		<category><![CDATA[email deliverability]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[sender reputation]]></category>
		<category><![CDATA[SES]]></category>
		<category><![CDATA[Technical How-to]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=24ee881af52abe7a89e09a523f4da2d1</guid>

					<description><![CDATA[Why is it important to track email deliverability per domain with Amazon Simple Email Service (SES)? Amazon Simple Email Service (Amazon SES) is a scalable cloud email service provider that enables businesses to build a large-scale email solution and host multiple domains from the same SES account for different purposes ex: one domain for sending […]]]></description>
		
		
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		<title>Updating opt-in status for Amazon Pinpoint channels</title>
		<link>https://noise.getoto.net/2021/02/04/updating-opt-in-status-for-amazon-pinpoint-channels/</link>
		
		<dc:creator><![CDATA[Varinder Dhanota]]></dc:creator>
		<pubDate>Thu, 04 Feb 2021 20:54:45 +0000</pubDate>
				<category><![CDATA[Amazon Pinpoint]]></category>
		<category><![CDATA[Amazon RDS]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[AWS Cloud9]]></category>
		<category><![CDATA[AWS Database Migration Service]]></category>
		<category><![CDATA[AWS Lambda]]></category>
		<category><![CDATA[database]]></category>
		<category><![CDATA[Deliverability]]></category>
		<category><![CDATA[Kinesis Data Streams]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[RDS for MySQL]]></category>
		<category><![CDATA[sms]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=7761c30f0d357349a32ed315fe3c9f09</guid>

					<description><![CDATA[In many real-world scenarios, customers are using home-grown or 3rd party systems to manage their campaign related information. This includes user preferences, segmentation, targeting, interactions, and more. To create customer-centric engagement experiences with such existing systems, migrating or integrating into Amazon Pinpoint is needed. Luckily, many AWS services and mechanisms can help to streamline this […]]]></description>
		
		
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			</item>
		<item>
		<title>Amazon SES celebrates 10 years of email sending and deliverability</title>
		<link>https://noise.getoto.net/2021/01/25/amazon-ses-celebrates-10-years-of-email-sending-and-deliverability/</link>
		
		<dc:creator><![CDATA[Simon Poile]]></dc:creator>
		<pubDate>Mon, 25 Jan 2021 18:55:07 +0000</pubDate>
				<category><![CDATA[Amazon SES]]></category>
		<category><![CDATA[Amazon Simple Email Service (SES)]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[Deliverability]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[messaging]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=ddc3ff8b07cfb7c47bdfefad688e466b</guid>

					<description><![CDATA[Amazon Simple Email Service (Amazon SES) turns 10 years old today. Back on January 25th 2011, Amazon Web Services (AWS) had only 15 services. Today, AWS has grown to over 180 services. Jeff Barr launched Amazon SES as part of his web evangelist blog. Much of what he wrote about then is still true today. […]]]></description>
		
		
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		<item>
		<title>How Amazon Simple Email Service supported the growth of email in 2020</title>
		<link>https://noise.getoto.net/2020/12/04/how-amazon-simple-email-service-supported-the-growth-of-email-in-2020/</link>
		
		<dc:creator><![CDATA[Simon Poile]]></dc:creator>
		<pubDate>Thu, 03 Dec 2020 23:29:21 +0000</pubDate>
				<category><![CDATA[Amazon SES]]></category>
		<category><![CDATA[Amazon Simple Email Service (SES)]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[Deliverability]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[messaging]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=95cb460175b6e3e36c94300f666f2a0b</guid>

					<description><![CDATA[Over the last 12 months, organizations of all types have increasingly needed to stay connected to their customers. With the move to virtual interactions accelerating across industries, email has remained a trusted channel for customer communications. Amazon Simple Email Service (SES) has seen record outbound email traffic in 2020, supporting critical customer communications during COVID [&#8230;]]]></description>
		
		
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