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		<title>A modern approach to implementing the serverless Customer Data Platform</title>
		<link>https://noise.getoto.net/2022/12/19/a-modern-approach-to-implementing-the-serverless-customer-data-platform/</link>
		
		<dc:creator><![CDATA[Larry Bell]]></dc:creator>
		<pubDate>Mon, 19 Dec 2022 15:27:34 +0000</pubDate>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[architecture best practices]]></category>
		<category><![CDATA[AWS Well-Architected]]></category>
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					<description><![CDATA[When building a Customer Data Platform (CDP), advertising and marketing Independent Software Vendors (ISVs) face a unique set of challenges. The ISV can help organizations with the heavy lifting required to build, secure, and maintain near real-time, high volume CDPs. However, architecting CDPs using traditional on-premises technologies can introduce multiple complexities and can limit deployment […]]]></description>
		
		
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		<title>The AWS Customer Data Platform: overview and architecture</title>
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		<dc:creator><![CDATA[Larry Bell]]></dc:creator>
		<pubDate>Mon, 12 Dec 2022 19:06:34 +0000</pubDate>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[architecture best practices]]></category>
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					<description><![CDATA[The deprecation of digital consumer identifiers, such as third-party cookies and mobile advertising IDs, and the rapid growth of data from expanding consumer touchpoints, has created challenges in identifying, managing, and reaching customers in digital channels. Organizations must rethink their strategies for collecting and storing customer data. Customer Data Platforms (CDPs) collect, aggregate, and organize […]]]></description>
		
		
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