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	<title>Marketing &amp; Advertising &#8211; Noise</title>
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		<title>Introducing AWS RTB Fabric for real-time advertising technology workloads</title>
		<link>https://noise.getoto.net/2025/10/23/introducing-aws-rtb-fabric-for-real-time-advertising-technology-workloads/</link>
		
		<dc:creator><![CDATA[Betty Zheng (郑予彬)]]></dc:creator>
		<pubDate>Thu, 23 Oct 2025 08:32:37 +0000</pubDate>
				<category><![CDATA[announcements]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Media & Entertainment]]></category>
		<category><![CDATA[Networking & Content Delivery*]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=6a3a9805335e940635efd2a9cc00a4a0</guid>

					<description><![CDATA[AWS RTB Fabric is a fully managed service designed for real-time bidding advertising workloads that enables AdTech companies to connect with their supply and demand partners through a dedicated, high-performance network environment, delivering single-digit millisecond performance and up to 80% lower networking costs compared to standard cloud connections while eliminating the need for colocation infrastructure or upfront commitments.]]></description>
		
		
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		<title>Streamline SMS and Emailing Marketing Compliance with Amazon Comprehend</title>
		<link>https://noise.getoto.net/2024/09/17/streamline-sms-and-emailing-marketing-compliance-with-amazon-comprehend/</link>
		
		<dc:creator><![CDATA[Koushik Mani]]></dc:creator>
		<pubDate>Tue, 17 Sep 2024 20:49:45 +0000</pubDate>
				<category><![CDATA[Amazon Comprehend]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[Customer Solutions]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=a7f61bdc008f7d1642e931a3e34260d9</guid>

					<description><![CDATA[In today’s digital landscape, businesses heavily rely on SMS and email campaigns to engage with customers and deliver timely, relevant messages. The shift towards digital marketing has increased customer engagement, accelerated delivery, and expanded personalization options. Email and SMS marketing is essential to digital strategies according to 44% of Chief Marketing Officers and they allocate […]]]></description>
		
		
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		<item>
		<title>How AppsFlyer modernized their interactive workload by moving to Amazon Athena and saved 80% of costs</title>
		<link>https://noise.getoto.net/2024/08/08/how-appsflyer-modernized-their-interactive-workload-by-moving-to-amazon-athena-and-saved-80-of-costs/</link>
		
		<dc:creator><![CDATA[Michael Pelts]]></dc:creator>
		<pubDate>Thu, 08 Aug 2024 17:05:12 +0000</pubDate>
				<category><![CDATA[Advanced (300)]]></category>
		<category><![CDATA[Amazon Athena]]></category>
		<category><![CDATA[Customer Solutions]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
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					<description><![CDATA[AppsFlyer develops a leading measurement solution focused on privacy, which enables marketers to gauge the effectiveness of their marketing activities and integrates them with the broader marketing world, managing a vast volume of 100 billion events every day. This post explores how AppsFlyer modernized their Audiences Segmentation product by using Amazon Athena.]]></description>
		
		
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		<item>
		<title>Plan your advertising campaigns with Amazon Marketing Cloud on AWS Clean Rooms, now generally available</title>
		<link>https://noise.getoto.net/2024/07/31/plan-your-advertising-campaigns-with-amazon-marketing-cloud-on-aws-clean-rooms-now-generally-available/</link>
		
		<dc:creator><![CDATA[Veliswa Boya]]></dc:creator>
		<pubDate>Wed, 31 Jul 2024 16:53:14 +0000</pubDate>
				<category><![CDATA[Amazon Simple Storage Service (S3)]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[announcements]]></category>
		<category><![CDATA[AWS Clean Rooms]]></category>
		<category><![CDATA[AWS Glue]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[news]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=c21bf5eef501d968e78b98b5612a6454</guid>

					<description><![CDATA[Advertisers can now leverage first-party data with Amazon Marketing Cloud on AWS Clean Rooms, enabling differentiated insights, audience discovery, and effective campaign planning and measurement while maintaining data privacy.]]></description>
		
		
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		<item>
		<title>Building a generative AI Marketing Portal on AWS</title>
		<link>https://noise.getoto.net/2024/01/09/building-a-generative-ai-marketing-portal-on-aws/</link>
		
		<dc:creator><![CDATA[Tristan Nguyen]]></dc:creator>
		<pubDate>Tue, 09 Jan 2024 16:06:08 +0000</pubDate>
				<category><![CDATA[Amazon Bedrock]]></category>
		<category><![CDATA[Amazon Personalize]]></category>
		<category><![CDATA[Amazon Pinpoint]]></category>
		<category><![CDATA[Amazon SES]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[multichannel communications]]></category>
		<category><![CDATA[personalization]]></category>
		<category><![CDATA[Technical How-to]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=39dcedb0053d1f43c94a3794fbbc98f4</guid>

					<description><![CDATA[Introduction In the preceding entries of this series, we examined the transformative impact of Generative AI on marketing strategies in “Building Generative AI into Marketing Strategies: A Primer” and delved into the intricacies of Prompt Engineering to enhance the creation of marketing content with services such as Amazon Bedrock in “From Prompt Engineering to Auto […]]]></description>
		
		
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		<item>
		<title>AWS Clean Rooms Differential Privacy enhances privacy protection of your users data (preview)</title>
		<link>https://noise.getoto.net/2023/11/29/aws-clean-rooms-differential-privacy-enhances-privacy-protection-of-your-users-data-preview/</link>
		
		<dc:creator><![CDATA[Donnie Prakoso]]></dc:creator>
		<pubDate>Wed, 29 Nov 2023 17:52:05 +0000</pubDate>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[announcements]]></category>
		<category><![CDATA[AWS Clean Rooms]]></category>
		<category><![CDATA[AWS re:Invent]]></category>
		<category><![CDATA[CPG]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Media & Entertainment]]></category>
		<category><![CDATA[news]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=c29f6e312ecc88b6cdba9302d939b2dc</guid>

					<description><![CDATA[Starting today, you can use AWS Clean Rooms Diﬀerential Privacy (preview) to help protect the privacy of your users with mathematically backed and intuitive controls in a few steps. As a fully managed capability of AWS Clean Rooms, no prior differential privacy experience is needed to help you prevent the reidentification of your users. AWS […]]]></description>
		
		
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		<item>
		<title>AWS Clean Rooms ML helps customers and partners apply ML models without sharing raw data (preview)</title>
		<link>https://noise.getoto.net/2023/11/29/aws-clean-rooms-ml-helps-customers-and-partners-apply-ml-models-without-sharing-raw-data-preview/</link>
		
		<dc:creator><![CDATA[Donnie Prakoso]]></dc:creator>
		<pubDate>Wed, 29 Nov 2023 17:43:40 +0000</pubDate>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[announcements]]></category>
		<category><![CDATA[artificial intelligence]]></category>
		<category><![CDATA[AWS Clean Rooms]]></category>
		<category><![CDATA[AWS re:Invent]]></category>
		<category><![CDATA[CPG]]></category>
		<category><![CDATA[Financial Services]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Media & Entertainment]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[retail]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=adfb1f82c77239a8aebd50c57399a41b</guid>

					<description><![CDATA[Today, we’re introducing AWS Clean Rooms ML (preview), a new capability of AWS Clean Rooms that helps you and your partners apply machine learning (ML) models on your collective data without copying or sharing raw data with each other. With this new capability, you can generate predictive insights using ML models while continuing to protect your sensitive […]]]></description>
		
		
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		<item>
		<title>Using Experian identity resolution with AWS Clean Rooms to achieve higher audience activation match rates</title>
		<link>https://noise.getoto.net/2023/09/26/using-experian-identity-resolution-with-aws-clean-rooms-to-achieve-higher-audience-activation-match-rates/</link>
		
		<dc:creator><![CDATA[Omar Gonzalez]]></dc:creator>
		<pubDate>Tue, 26 Sep 2023 16:25:07 +0000</pubDate>
				<category><![CDATA[AWS Clean Rooms]]></category>
		<category><![CDATA[Foundational (100)]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Technical How-to]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=85539c528a5fc4435ee4a4954101ba29</guid>

					<description><![CDATA[This is a guest post co-written with Tyler Middleton, Experian Senior Partner Marketing Manager, and Jay Rakhe, Experian Group Product Manager. As the data privacy landscape continues to evolve, companies are increasingly seeking ways to collect and manage data while protecting privacy and intellectual property. First party data is more important than ever for companies […]]]></description>
		
		
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		<title>Building Generative AI into Marketing Strategies: A Primer</title>
		<link>https://noise.getoto.net/2023/07/06/building-generative-ai-into-marketing-strategies-a-primer/</link>
		
		<dc:creator><![CDATA[nnatri]]></dc:creator>
		<pubDate>Thu, 06 Jul 2023 16:14:28 +0000</pubDate>
				<category><![CDATA[Amazon Pinpoint]]></category>
		<category><![CDATA[Amazon SES]]></category>
		<category><![CDATA[Amazon Simple Email Service]]></category>
		<category><![CDATA[Amazon Simple Email Service (SES)]]></category>
		<category><![CDATA[artificial intelligence]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[generative AI]]></category>
		<category><![CDATA[machine learning]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=e44d29c01cc702ccd1f559ab327d1622</guid>

					<description><![CDATA[Introduction Artificial Intelligence has undoubtedly shaped many industries and is poised to be one of the most transformative technologies in the 21st century. Among these is the field of marketing where the application of generative AI promises to transform the landscape. This blog post explores how generative AI can revolutionize marketing strategies, offering innovative solutions […]]]></description>
		
		
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		<title>AWS Clean Rooms Now Generally Available — Collaborate with Your Partners without Sharing Raw Data</title>
		<link>https://noise.getoto.net/2023/03/21/aws-clean-rooms-now-generally-available-collaborate-with-your-partners-without-sharing-raw-data/</link>
		
		<dc:creator><![CDATA[Donnie Prakoso]]></dc:creator>
		<pubDate>Tue, 21 Mar 2023 19:22:45 +0000</pubDate>
				<category><![CDATA[announcements]]></category>
		<category><![CDATA[CPG]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Media & Entertainment]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[retail]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=f7918c8a179d549d16ee7647baa706c7</guid>

					<description><![CDATA[Companies across multiple industries, such as advertising and marketing, retail, consumer packaged goods (CPG), travel and hospitality, media and entertainment, and financial services, increasingly look to supplement their data with data from business partners, to build a complete view of their business. Let’s take a marketing use case as an example. Brands, publishers, and their […]]]></description>
		
		
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		<item>
		<title>A modern approach to implementing the serverless Customer Data Platform</title>
		<link>https://noise.getoto.net/2022/12/19/a-modern-approach-to-implementing-the-serverless-customer-data-platform/</link>
		
		<dc:creator><![CDATA[Larry Bell]]></dc:creator>
		<pubDate>Mon, 19 Dec 2022 15:27:34 +0000</pubDate>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[architecture best practices]]></category>
		<category><![CDATA[AWS Well-Architected]]></category>
		<category><![CDATA[C360]]></category>
		<category><![CDATA[CDP]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[Customer Solutions]]></category>
		<category><![CDATA[ISV Solutions]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[serverless]]></category>
		<category><![CDATA[well architected]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=6ef030f57cae7b82e7202417bc9943aa</guid>

					<description><![CDATA[When building a Customer Data Platform (CDP), advertising and marketing Independent Software Vendors (ISVs) face a unique set of challenges. The ISV can help organizations with the heavy lifting required to build, secure, and maintain near real-time, high volume CDPs. However, architecting CDPs using traditional on-premises technologies can introduce multiple complexities and can limit deployment […]]]></description>
		
		
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		<item>
		<title>The AWS Customer Data Platform: overview and architecture</title>
		<link>https://noise.getoto.net/2022/12/12/the-aws-customer-data-platform-overview-and-architecture/</link>
		
		<dc:creator><![CDATA[Larry Bell]]></dc:creator>
		<pubDate>Mon, 12 Dec 2022 19:06:34 +0000</pubDate>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[architecture best practices]]></category>
		<category><![CDATA[AWS Well-Architected]]></category>
		<category><![CDATA[C360]]></category>
		<category><![CDATA[CDP]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[Customer Solutions]]></category>
		<category><![CDATA[ISV Solutions]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[well architected]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=503131547b0f366499991e9c7f0dc6cc</guid>

					<description><![CDATA[The deprecation of digital consumer identifiers, such as third-party cookies and mobile advertising IDs, and the rapid growth of data from expanding consumer touchpoints, has created challenges in identifying, managing, and reaching customers in digital channels. Organizations must rethink their strategies for collecting and storing customer data. Customer Data Platforms (CDPs) collect, aggregate, and organize […]]]></description>
		
		
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		<title>Architecting near real-time personalized recommendations with Amazon Personalize</title>
		<link>https://noise.getoto.net/2022/11/14/architecting-near-real-time-personalized-recommendations-with-amazon-personalize/</link>
		
		<dc:creator><![CDATA[Raghavarao Sodabathina]]></dc:creator>
		<pubDate>Mon, 14 Nov 2022 18:53:48 +0000</pubDate>
				<category><![CDATA[Amazon Personalize]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[artificial intelligence]]></category>
		<category><![CDATA[Customer Solutions]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=be70fc52d89a9406b2ea6b63a657b09d</guid>

					<description><![CDATA[Delivering personalized customer experiences enables organizations to improve business outcomes such as acquiring and retaining customers, increasing engagement, driving efficiencies, and improving discoverability. Developing an in-house personalization solution can take a lot of time, which increases the time it takes for your business to launch new features and user experiences. In this post, we show […]]]></description>
		
		
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		<title>Field Notes: Understanding Carrier Codes, Message Structure, and Interaction Analytics with Amazon Pinpoint</title>
		<link>https://noise.getoto.net/2021/10/27/field-notes-understanding-carrier-codes-message-structure-and-interaction-analytics-with-amazon-pinpoint/</link>
		
		<dc:creator><![CDATA[Edward Schaefer]]></dc:creator>
		<pubDate>Wed, 27 Oct 2021 20:08:24 +0000</pubDate>
				<category><![CDATA[Amazon Pinpoint]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Field Notes]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Technical How-to]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=a0cd36990c9f6dabaabb3c26d9e1895f</guid>

					<description><![CDATA[IT developers are frequently looking for an analytics system that tracks app user behavior and engagement with various marketing campaigns. It can be challenging to differentiate between use cases and advantages of utilizing Long Codes, Short Codes and Toll-Free numbers to feed into interaction analytics. With Amazon Pinpoint, developers can learn how each user prefers […]]]></description>
		
		
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