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	<title>marketing communications &#8211; Noise</title>
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	<link>https://noise.getoto.net</link>
	<description>The collective thoughts of the interwebz</description>
	<lastBuildDate>Wed, 11 Jun 2025 22:48:11 +0000</lastBuildDate>
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		<title>Monitoring AWS End User Messaging SMS Registrations with Lambda</title>
		<link>https://noise.getoto.net/2025/06/12/monitoring-aws-end-user-messaging-sms-registrations-with-lambda/</link>
		
		<dc:creator><![CDATA[Patrick Viker]]></dc:creator>
		<pubDate>Wed, 11 Jun 2025 22:48:11 +0000</pubDate>
				<category><![CDATA[Amazon Pinpoint]]></category>
		<category><![CDATA[Amazon Simple Notification Service (SNS)]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[AWS End User Messaging]]></category>
		<category><![CDATA[Best practices]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[sms]]></category>
		<category><![CDATA[text messages]]></category>
		<category><![CDATA[two-way sms]]></category>
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					<description><![CDATA[Managing AWS End User Messaging SMS registrations can be challenging, especially when dealing with multiple registrations in various states and countries. This post introduces an automated monitoring solution that helps you stay on top of your registration statuses. By leveraging AWS Lambda, EventBridge, and Simple Email Service (SES), you’ll create a system that provides regular […]]]></description>
		
		
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		<title>Automatización de flujos de trabajo con WhatsApp usando AWS End User Messaging Social</title>
		<link>https://noise.getoto.net/2025/01/31/automatizacion-de-flujos-de-trabajo-con-whatsapp-usando-aws-end-user-messaging-social/</link>
		
		<dc:creator><![CDATA[Bruno Giorgini]]></dc:creator>
		<pubDate>Fri, 31 Jan 2025 04:00:08 +0000</pubDate>
				<category><![CDATA[AWS]]></category>
		<category><![CDATA[AWS End User Messaging]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[multichannel communications]]></category>
		<category><![CDATA[multichannel marketing]]></category>
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					<description><![CDATA[En el mundo actual, WhatsApp se ha convertido en una aplicación de comunicación ampliamente utilizada, con más de 2.700 millones de usuarios globalmente. Como propietario de un negocio, probablemente tenga clientes que usan WhatsApp regularmente. Esto presenta una oportunidad para usar WhatsApp como un canal adicional para aumentar su alcance e interactuar con sus clientes […]]]></description>
		
		
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			</item>
		<item>
		<title>Enhancing Message Reach: An Omnichannel Approach Using WhatsApp, SMS, and Email with AWS</title>
		<link>https://noise.getoto.net/2024/11/13/enhancing-message-reach-an-omnichannel-approach-using-whatsapp-sms-and-email-with-aws/</link>
		
		<dc:creator><![CDATA[Pavlos Ioannou Katidis]]></dc:creator>
		<pubDate>Wed, 13 Nov 2024 21:54:34 +0000</pubDate>
				<category><![CDATA[Amazon Pinpoint]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[AWS End User Messaging]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[social media marketing]]></category>
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					<description><![CDATA[SMS, WhatsApp, and email are essential channels for communication, each offering distinct advantages. SMS is known for its high deliverability and broad accessibility, making it a reliable choice for reaching users even without internet access. However, SMS can be costly, and delivery failures may lead to opportunity costs, such as potential lost sales if users […]]]></description>
		
		
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		<item>
		<title>Building a generative AI Marketing Portal on AWS</title>
		<link>https://noise.getoto.net/2024/01/09/building-a-generative-ai-marketing-portal-on-aws/</link>
		
		<dc:creator><![CDATA[Tristan Nguyen]]></dc:creator>
		<pubDate>Tue, 09 Jan 2024 16:06:08 +0000</pubDate>
				<category><![CDATA[Amazon Bedrock]]></category>
		<category><![CDATA[Amazon Personalize]]></category>
		<category><![CDATA[Amazon Pinpoint]]></category>
		<category><![CDATA[Amazon SES]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[multichannel communications]]></category>
		<category><![CDATA[personalization]]></category>
		<category><![CDATA[Technical How-to]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=39dcedb0053d1f43c94a3794fbbc98f4</guid>

					<description><![CDATA[Introduction In the preceding entries of this series, we examined the transformative impact of Generative AI on marketing strategies in “Building Generative AI into Marketing Strategies: A Primer” and delved into the intricacies of Prompt Engineering to enhance the creation of marketing content with services such as Amazon Bedrock in “From Prompt Engineering to Auto […]]]></description>
		
		
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		<item>
		<title>Building Generative AI into Marketing Strategies: A Primer</title>
		<link>https://noise.getoto.net/2023/07/06/building-generative-ai-into-marketing-strategies-a-primer/</link>
		
		<dc:creator><![CDATA[nnatri]]></dc:creator>
		<pubDate>Thu, 06 Jul 2023 16:14:28 +0000</pubDate>
				<category><![CDATA[Amazon Pinpoint]]></category>
		<category><![CDATA[Amazon SES]]></category>
		<category><![CDATA[Amazon Simple Email Service]]></category>
		<category><![CDATA[Amazon Simple Email Service (SES)]]></category>
		<category><![CDATA[artificial intelligence]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[generative AI]]></category>
		<category><![CDATA[machine learning]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=e44d29c01cc702ccd1f559ab327d1622</guid>

					<description><![CDATA[Introduction Artificial Intelligence has undoubtedly shaped many industries and is poised to be one of the most transformative technologies in the 21st century. Among these is the field of marketing where the application of generative AI promises to transform the landscape. This blog post explores how generative AI can revolutionize marketing strategies, offering innovative solutions […]]]></description>
		
		
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			</item>
		<item>
		<title>How to Manage Global Sending of SMS with Amazon Pinpoint</title>
		<link>https://noise.getoto.net/2023/06/28/how-to-manage-global-sending-of-sms-with-amazon-pinpoint/</link>
		
		<dc:creator><![CDATA[Tyler Holmes]]></dc:creator>
		<pubDate>Tue, 27 Jun 2023 21:01:44 +0000</pubDate>
				<category><![CDATA[Amazon Connect]]></category>
		<category><![CDATA[Amazon Pinpoint]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[AWS End User Messaging]]></category>
		<category><![CDATA[Best practices]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[sms]]></category>
		<category><![CDATA[text messages]]></category>
		<category><![CDATA[two-way sms]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=1679dd8a8e2edd4723109825d043274a</guid>

					<description><![CDATA[Amazon Pinpoint has a global SMS reach, of 240 countries and regions around the world, enabling companies of all sizes to send SMS globally. Unlike the process of sending a personal message from your phone to someone in another country, sending Application to Person (A2P) messages, also known as bulk SMS, involves many more regulations […]]]></description>
		
		
		<enclosure url="" length="0" type="" />

			</item>
		<item>
		<title>How to send geofenced marketing messages using Amazon Pinpoint</title>
		<link>https://noise.getoto.net/2023/06/12/how-to-send-geofenced-marketing-messages-using-amazon-pinpoint/</link>
		
		<dc:creator><![CDATA[Zach Elliott]]></dc:creator>
		<pubDate>Mon, 12 Jun 2023 18:10:54 +0000</pubDate>
				<category><![CDATA[Amazon Location]]></category>
		<category><![CDATA[Amazon Pinpoint]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[customer segmentation]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[multichannel communications]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[Technical How-to]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=ef7c9b9759814323f9a96b62c473e3ec</guid>

					<description><![CDATA[Introduction Geofencing, which creates a virtual geographical boundary that triggers a marketing action to a mobile device when a user enters or exits that boundary, can be used in marketing messages to drive more traffic and increase conversions. Amazon Pinpoint, AWS’ multichannel communication tool, can be used to create mobile notifications using geofencing technology, so […]]]></description>
		
		
		<enclosure url="" length="0" type="" />

			</item>
		<item>
		<title>How to create a WhatsApp custom channel with Amazon Pinpoint</title>
		<link>https://noise.getoto.net/2023/03/30/how-to-create-a-whatsapp-custom-channel-with-amazon-pinpoint/</link>
		
		<dc:creator><![CDATA[Sparsh Wadhwa]]></dc:creator>
		<pubDate>Thu, 30 Mar 2023 15:14:37 +0000</pubDate>
				<category><![CDATA[Amazon Pinpoint]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[customer communications]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=cf49fc827f984d37f33532497bb206e9</guid>

					<description><![CDATA[How to add WhatsApp as an Amazon Pinpoint Custom Channel WhatsApp now reports over 2 billion users in 180 countries, making it a prime place for businesses to communicate with their customers. In addition to native channels like SMS, push notifications, and email, Amazon Pinpoint’s custom channels enable you to extend the capabilities of Amazon […]]]></description>
		
		
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			</item>
		<item>
		<title>Customize marketing messages and promotions for personalized outreach</title>
		<link>https://noise.getoto.net/2023/03/28/customize-marketing-messages-and-promotions-for-personalized-outreach/</link>
		
		<dc:creator><![CDATA[binpazho]]></dc:creator>
		<pubDate>Tue, 28 Mar 2023 16:37:14 +0000</pubDate>
				<category><![CDATA[Amazon Pinpoint]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[Customer Solutions]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[multichannel communications]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[Technical How-to]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=27cac8f60f0331032e61e07fe93da6cf</guid>

					<description><![CDATA[Introduction Amazon Pinpoint is widely used by many customers for their various user engagement use cases like marketing campaigns, scheduled communications (newsletters, reminders, etc.), and transactional messaging. By using the message template feature in Amazon Pinpoint, customers can design messages personalized to the specific end users, by using variable attributes. While Amazon Pinpoint enables customers […]]]></description>
		
		
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			</item>
		<item>
		<title>How to build LINE messaging into business communications</title>
		<link>https://noise.getoto.net/2023/03/20/how-to-build-line-messaging-into-business-communications/</link>
		
		<dc:creator><![CDATA[nnatri]]></dc:creator>
		<pubDate>Mon, 20 Mar 2023 04:14:38 +0000</pubDate>
				<category><![CDATA[Amazon Pinpoint]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[AWS Cloud Development Kit]]></category>
		<category><![CDATA[customer communications]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[multichannel communications]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Technical How-to]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=2a2b634f547b56a23f8c47928dc418c3</guid>

					<description><![CDATA[In today’s interconnected world, businesses need to communicate with their customers through multiple channels. This means using a variety of messaging apps, social media platforms, and other communication tools to reach customers where they are. One such platform that has gained immense popularity in select Asian markets is LINE. As the biggest social network in […]]]></description>
		
		
		<enclosure url="" length="0" type="" />

			</item>
		<item>
		<title>AWS Communication Developer Services (CDS) recognized in the 2022 Gartner Market Guide for CPaaS</title>
		<link>https://noise.getoto.net/2022/10/12/aws-communication-developer-services-cds-recognized-in-the-2022-gartner-market-guide-for-cpaas/</link>
		
		<dc:creator><![CDATA[laurcudn]]></dc:creator>
		<pubDate>Wed, 12 Oct 2022 13:56:33 +0000</pubDate>
				<category><![CDATA[AWS]]></category>
		<category><![CDATA[cpaas]]></category>
		<category><![CDATA[customer communications]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[multichannel communications]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=67704ce9d6df0ae578dad4d88942e0cc</guid>

					<description><![CDATA[2022 Gartner Market Guide for CPaaS recognizes AWS Communication Developer Services (CDS) Every business needs to communicate with customers through channels like email, SMS, notifications, voice, and even video. CPaaS, or Communications Platform as a Service, provers combine those capabilities into a single offering. Communication developers exploring new CPaaS solutions can read the 2022 Gartner […]]]></description>
		
		
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