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	<title>Media &amp; Entertainment &#8211; Noise</title>
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		<title>Introducing AWS RTB Fabric for real-time advertising technology workloads</title>
		<link>https://noise.getoto.net/2025/10/23/introducing-aws-rtb-fabric-for-real-time-advertising-technology-workloads/</link>
		
		<dc:creator><![CDATA[Betty Zheng (郑予彬)]]></dc:creator>
		<pubDate>Thu, 23 Oct 2025 08:32:37 +0000</pubDate>
				<category><![CDATA[announcements]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Media & Entertainment]]></category>
		<category><![CDATA[Networking & Content Delivery*]]></category>
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					<description><![CDATA[AWS RTB Fabric is a fully managed service designed for real-time bidding advertising workloads that enables AdTech companies to connect with their supply and demand partners through a dedicated, high-performance network environment, delivering single-digit millisecond performance and up to 80% lower networking costs compared to standard cloud connections while eliminating the need for colocation infrastructure or upfront commitments.]]></description>
		
		
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		<title>Analyze media content using AWS AI services</title>
		<link>https://noise.getoto.net/2025/06/02/analyze-media-content-using-aws-ai-services/</link>
		
		<dc:creator><![CDATA[Jack Bradham]]></dc:creator>
		<pubDate>Mon, 02 Jun 2025 16:25:10 +0000</pubDate>
				<category><![CDATA[Amazon Bedrock]]></category>
		<category><![CDATA[Amazon Q Business]]></category>
		<category><![CDATA[Amazon QuickSight]]></category>
		<category><![CDATA[Amazon Transcribe]]></category>
		<category><![CDATA[artificial intelligence]]></category>
		<category><![CDATA[foundation-models]]></category>
		<category><![CDATA[generative AI]]></category>
		<category><![CDATA[Media & Entertainment]]></category>
		<category><![CDATA[Technical How-to]]></category>
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					<description><![CDATA[Organizations managing large audio and video archives face significant challenges in extracting value from their media content. Consider a radio network with thousands of broadcast hours across multiple stations and the challenges they face to efficiently verify ad placements, identify interview segments, and analyze programming patterns. In this post, we demonstrate how you can automatically transform unstructured media files into searchable, analyzable content.]]></description>
		
		
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		<title>How SmugMug Increased Data Modeling Productivity with Amazon Q Developer</title>
		<link>https://noise.getoto.net/2024/11/26/how-smugmug-increased-data-modeling-productivity-with-amazon-q-developer/</link>
		
		<dc:creator><![CDATA[Will Matos]]></dc:creator>
		<pubDate>Tue, 26 Nov 2024 15:40:38 +0000</pubDate>
				<category><![CDATA[Amazon Q]]></category>
		<category><![CDATA[Amazon Q Developer]]></category>
		<category><![CDATA[Amazon Redshift]]></category>
		<category><![CDATA[AWS Partner Network]]></category>
		<category><![CDATA[AWS Professional Services]]></category>
		<category><![CDATA[Content Production]]></category>
		<category><![CDATA[Customer Solutions]]></category>
		<category><![CDATA[Developer Tools]]></category>
		<category><![CDATA[devops]]></category>
		<category><![CDATA[Foundational (100)]]></category>
		<category><![CDATA[generative AI]]></category>
		<category><![CDATA[Intermediate (200)]]></category>
		<category><![CDATA[Media & Entertainment]]></category>
		<category><![CDATA[Partner solutions]]></category>
		<category><![CDATA[python]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[Uncategorized]]></category>
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					<description><![CDATA[This post is co-written with Dr. Geoff Ryder, Manager, at SmugMug. Introduction SmugMug operates two very large online photo platforms: SmugMug and Flickr. These platforms enable more than 100 million customers to safely store, search, share, and sell tens of billions of photos every day. However, the data science and engineering team at SmugMug and […]]]></description>
		
		
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		<title>AWS Clean Rooms Differential Privacy enhances privacy protection of your users data (preview)</title>
		<link>https://noise.getoto.net/2023/11/29/aws-clean-rooms-differential-privacy-enhances-privacy-protection-of-your-users-data-preview/</link>
		
		<dc:creator><![CDATA[Donnie Prakoso]]></dc:creator>
		<pubDate>Wed, 29 Nov 2023 17:52:05 +0000</pubDate>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[announcements]]></category>
		<category><![CDATA[AWS Clean Rooms]]></category>
		<category><![CDATA[AWS re:Invent]]></category>
		<category><![CDATA[CPG]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Media & Entertainment]]></category>
		<category><![CDATA[news]]></category>
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					<description><![CDATA[Starting today, you can use AWS Clean Rooms Diﬀerential Privacy (preview) to help protect the privacy of your users with mathematically backed and intuitive controls in a few steps. As a fully managed capability of AWS Clean Rooms, no prior differential privacy experience is needed to help you prevent the reidentification of your users. AWS […]]]></description>
		
		
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		<title>AWS Clean Rooms ML helps customers and partners apply ML models without sharing raw data (preview)</title>
		<link>https://noise.getoto.net/2023/11/29/aws-clean-rooms-ml-helps-customers-and-partners-apply-ml-models-without-sharing-raw-data-preview/</link>
		
		<dc:creator><![CDATA[Donnie Prakoso]]></dc:creator>
		<pubDate>Wed, 29 Nov 2023 17:43:40 +0000</pubDate>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[announcements]]></category>
		<category><![CDATA[artificial intelligence]]></category>
		<category><![CDATA[AWS Clean Rooms]]></category>
		<category><![CDATA[AWS re:Invent]]></category>
		<category><![CDATA[CPG]]></category>
		<category><![CDATA[Financial Services]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Media & Entertainment]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[retail]]></category>
		<guid isPermaLink="false">http://noise.getoto.net/?guid=adfb1f82c77239a8aebd50c57399a41b</guid>

					<description><![CDATA[Today, we’re introducing AWS Clean Rooms ML (preview), a new capability of AWS Clean Rooms that helps you and your partners apply machine learning (ML) models on your collective data without copying or sharing raw data with each other. With this new capability, you can generate predictive insights using ML models while continuing to protect your sensitive […]]]></description>
		
		
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		<title>New — Deliver Interactive Real-Time Live Streams with Amazon IVS</title>
		<link>https://noise.getoto.net/2023/08/07/new-deliver-interactive-real-time-live-streams-with-amazon-ivs/</link>
		
		<dc:creator><![CDATA[Donnie Prakoso]]></dc:creator>
		<pubDate>Mon, 07 Aug 2023 19:49:46 +0000</pubDate>
				<category><![CDATA[Amazon Interactive Video Service]]></category>
		<category><![CDATA[announcements]]></category>
		<category><![CDATA[Media & Entertainment]]></category>
		<category><![CDATA[Media Services]]></category>
		<category><![CDATA[news]]></category>
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					<description><![CDATA[Live streaming is becoming an increasingly popular way to connect customers with their favorite influencers and brands through interactive live video experiences. Our customers, DeNA and Rooter, rely on Amazon Interactive Video Service (Amazon IVS), a fully managed live streaming solution, to build engaging live stream and interactive video experiences for their audiences. In March we introduced Amazon IVS […]]]></description>
		
		
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		<item>
		<title>Streaming Android games from cloud to mobile with AWS Graviton-based Amazon EC2 G5g instances</title>
		<link>https://noise.getoto.net/2023/04/13/streaming-android-games-from-cloud-to-mobile-with-aws-graviton-based-amazon-ec2-g5g-instances/</link>
		
		<dc:creator><![CDATA[Sheila Busser]]></dc:creator>
		<pubDate>Thu, 13 Apr 2023 20:40:40 +0000</pubDate>
				<category><![CDATA[Amazon EC2]]></category>
		<category><![CDATA[AWS Marketplace]]></category>
		<category><![CDATA[AWS Mobile Development]]></category>
		<category><![CDATA[Best practices]]></category>
		<category><![CDATA[Compute]]></category>
		<category><![CDATA[Customer Solutions]]></category>
		<category><![CDATA[game development]]></category>
		<category><![CDATA[Graviton]]></category>
		<category><![CDATA[high performance computing]]></category>
		<category><![CDATA[Media & Entertainment]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[Uncategorized]]></category>
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					<description><![CDATA[This blog post is written by Vincent Wang, GCR EC2 Specialist SA, Compute. Streaming games from the cloud to mobile devices is an emerging technology that allows less powerful and less expensive devices to play high-quality games with lower battery consumption and less storage capacity. This technology enables a wider audience to enjoy high-end gaming […]]]></description>
		
		
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		<title>AWS Clean Rooms Now Generally Available — Collaborate with Your Partners without Sharing Raw Data</title>
		<link>https://noise.getoto.net/2023/03/21/aws-clean-rooms-now-generally-available-collaborate-with-your-partners-without-sharing-raw-data/</link>
		
		<dc:creator><![CDATA[Donnie Prakoso]]></dc:creator>
		<pubDate>Tue, 21 Mar 2023 19:22:45 +0000</pubDate>
				<category><![CDATA[announcements]]></category>
		<category><![CDATA[CPG]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Media & Entertainment]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[retail]]></category>
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					<description><![CDATA[Companies across multiple industries, such as advertising and marketing, retail, consumer packaged goods (CPG), travel and hospitality, media and entertainment, and financial services, increasingly look to supplement their data with data from business partners, to build a complete view of their business. Let’s take a marketing use case as an example. Brands, publishers, and their […]]]></description>
		
		
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		<title>How BookMyShow saved 80% in costs by migrating to an AWS modern data architecture</title>
		<link>https://noise.getoto.net/2023/01/11/how-bookmyshow-saved-80-in-costs-by-migrating-to-an-aws-modern-data-architecture/</link>
		
		<dc:creator><![CDATA[Mahesh Vandi Chalil]]></dc:creator>
		<pubDate>Wed, 11 Jan 2023 19:07:19 +0000</pubDate>
				<category><![CDATA[Amazon Athena]]></category>
		<category><![CDATA[Amazon EMR]]></category>
		<category><![CDATA[Amazon QuickSight]]></category>
		<category><![CDATA[Amazon Redshift]]></category>
		<category><![CDATA[Amazon Sagemaker]]></category>
		<category><![CDATA[Amazon Simple Storage Service (S3)]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[AWS Big Data]]></category>
		<category><![CDATA[AWS Glue]]></category>
		<category><![CDATA[AWS Step Functions]]></category>
		<category><![CDATA[Customer Solutions]]></category>
		<category><![CDATA[Data Lake]]></category>
		<category><![CDATA[Intermediate (200)]]></category>
		<category><![CDATA[Media & Entertainment]]></category>
		<category><![CDATA[Migration]]></category>
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					<description><![CDATA[This is a guest post co-authored by Mahesh Vandi Chalil, Chief Technology Officer of BookMyShow. BookMyShow (BMS), a leading entertainment company in India, provides an online ticketing platform for movies, plays, concerts, and sporting events. Selling up to 200 million tickets on an annual run rate basis (pre-COVID) to customers in India, Sri Lanka, Singapore, […]]]></description>
		
		
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		<title>Deep Dive on Amazon EC2 VT1 Instances</title>
		<link>https://noise.getoto.net/2021/11/02/deep-dive-on-amazon-ec2-vt1-instances/</link>
		
		<dc:creator><![CDATA[Rick Armstrong]]></dc:creator>
		<pubDate>Tue, 02 Nov 2021 01:28:01 +0000</pubDate>
				<category><![CDATA[Best practices]]></category>
		<category><![CDATA[Compute]]></category>
		<category><![CDATA[Media & Entertainment]]></category>
		<category><![CDATA[Technical How-to]]></category>
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					<description><![CDATA[This post is written by:  Amr Ragab, Senior Solutions Architect; Bryan Samis, Principal Elemental SSA; Leif Reinert, Senior Product Manager Introduction We at AWS are excited to announce that new Amazon Elastic Compute Cloud (Amazon EC2) VT1 instances are now generally available in the US-East (N. Virginia), US-West (Oregon), Europe (Ireland), and Asia Pacific (Tokyo) […]]]></description>
		
		
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