Tag Archives: online retailer

Popcorn Time Creator Readies BitTorrent & Blockchain-Powered Video Platform

Post Syndicated from Andy original https://torrentfreak.com/popcorn-time-creator-readies-bittorrent-blockchain-powered-youtube-competitor-171012/

Without a doubt, YouTube is one of the most important websites available on the Internet today.

Its massive archive of videos brings pleasure to millions on a daily basis but its centralized nature means that owner Google always exercises control.

Over the years, people have looked to decentralize the YouTube concept and the latest project hoping to shake up the market has a particularly interesting player onboard.

Until 2015, only insiders knew that Argentinian designer Federico Abad was actually ‘Sebastian’, the shadowy figure behind notorious content sharing platform Popcorn Time.

Now he’s part of the team behind Flixxo, a BitTorrent and blockchain-powered startup hoping to wrestle a share of the video market from YouTube. Here’s how the team, which features blockchain startup RSK Labs, hope things will play out.

The Flixxo network will have no centralized storage of data, eliminating the need for expensive hosting along with associated costs. Instead, transfers will take place between peers using BitTorrent, meaning video content will be stored on the machines of Flixxo users. In practice, the content will be downloaded and uploaded in much the same way as users do on The Pirate Bay or indeed Abad’s baby, Popcorn Time.

However, there’s a twist to the system that envisions content creators, content consumers, and network participants (seeders) making revenue from their efforts.

At the heart of the Flixxo system are digital tokens (think virtual currency), called Flixx. These Flixx ‘coins’, which will go on sale in 12 days, can be used to buy access to content. Creators can also opt to pay consumers when those people help to distribute their content to others.

“Free from structural costs, producers can share the earnings from their content with the network that supports them,” the team explains.

“This way you get paid for helping us improve Flixxo, and you earn credits (in the form of digital tokens called Flixx) for watching higher quality content. Having no intermediaries means that the price you pay for watching the content that you actually want to watch is lower and fairer.”

The Flixxo team

In addition to earning tokens from helping to distribute content, people in the Flixxo ecosystem can also earn currency by watching sponsored content, i.e advertisements. While in a traditional system adverts are often considered a nuisance, Flixx tokens have real value, with a promise that users will be able to trade their Flixx not only for videos, but also for tangible and semi-tangible goods.

“Use your Flixx to reward the producers you follow, encouraging them to create more awesome content. Or keep your Flixx in your wallet and use them to buy a movie ticket, a pair of shoes from an online retailer, a chest of coins in your favourite game or even convert them to old-fashioned cash or up-and-coming digital assets, like Bitcoin,” the team explains.

The Flixxo team have big plans. After foundation in early 2016, the second quarter of 2017 saw the completion of a functional alpha release. In a little under two weeks, the project will begin its token generation event, with new offices in Los Angeles planned for the first half of 2018 alongside a premiere of the Flixxo platform.

“A total of 1,000,000,000 (one billion) Flixx tokens will be issued. A maximum of 300,000,000 (three hundred million) tokens will be sold. Some of these tokens (not more than 33% or 100,000,000 Flixx) may be sold with anticipation of the token allocation event to strategic investors,” Flixxo states.

Like all content platforms, Flixxo will live or die by the quality of the content it provides and whether, at least in the first instance, it can persuade people to part with their hard-earned cash. Only time will tell whether its content will be worth a premium over readily accessible YouTube content but with much-reduced costs, it may tempt creators seeking a bigger piece of the pie.

“Flixxo will also educate its community, teaching its users that in this new internet era value can be held and transferred online without intermediaries, a value that can be earned back by participating in a community, by contributing, being rewarded for every single social interaction,” the team explains.

Of course, the elephant in the room is what will happen when people begin sharing copyrighted content via Flixxo. Certainly, the fact that Popcorn Time’s founder is a key player and rival streaming platform Stremio is listed as a partner means that things could get a bit spicy later on.

Nevertheless, the team suggests that piracy and spam content distribution will be limited by mechanisms already built into the system.

“[A]uthors have to time-block tokens in a smart contract (set as a warranty) in order to upload content. This contract will also handle and block their earnings for a certain period of time, so that in the case of a dispute the unfair-uploader may lose those tokens,” they explain.

That being said, Flixxo also says that “there is no way” for third parties to censor content “which means that anyone has the chance of making any piece of media available on the network.” However, Flixxo says it will develop tools for filtering what it describes as “inappropriate content.”

At this point, things start to become a little unclear. On the one hand Flixxo says it could become a “revolutionary tool for uncensorable and untraceable media” yet on the other it says that it’s necessary to ensure that adult content, for example, isn’t seen by kids.

“We know there is a thin line between filtering or curating content and censorship, and it is a fact that we have an open network for everyone to upload any content. However, Flixxo as a platform will apply certain filtering based on clear rules – there should be a behavior-code for uploaders in order to offer the right content to the right user,” Flixxo explains.

To this end, Flixxo says it will deploy a centralized curation function, carried out by 101 delegates elected by the community, which will become progressively decentralized over time.

“This curation will have a cost, paid in Flixx, and will be collected from the warranty blocked by the content uploaders,” they add.

There can be little doubt that if Flixxo begins ‘curating’ unsuitable content, copyright holders will call on it to do the same for their content too. And, if the platform really takes off, 101 curators probably won’t scratch the surface. There’s also the not inconsiderable issue of what might happen to curators’ judgment when they’re incentivized to block curate content.

Finally, for those sick of “not available in your region” messages, there’s good and bad news. Flixxo insists there will be no geo-blocking of content on its part but individual creators will still have that feature available to them, should they choose.

The Flixx whitepaper can be downloaded here (pdf)

Source: TF, for the latest info on copyright, file-sharing, torrent sites and ANONYMOUS VPN services.

How Aussie ecommerce stores can compete with the retail giant Amazon

Post Syndicated from chris desantis original https://www.anchor.com.au/blog/2017/08/aussie-ecommerce-stores-vs-amazon/

The powerhouse Amazon retail store is set to launch in Australia toward the end of 2018 and Aussie ecommerce retailers need to ready themselves for the competition storm ahead.

2018 may seem a while away but getting your ecommerce site in tip top shape and ready to compete can take time. Check out these helpful hints from the Anchor crew.

Speed kills

If you’ve ever heard of the tale of the tortoise and the hare, the moral is that “slow and steady wins the race”. This is definitely not the place for that phrase, because if your site loads as slowly as a 1995 dial up connection, your ecommerce store will not, I repeat, will not win the race.

Site speed can be impacted by a number of factors and getting the balance right between a site that loads at lightning speed and delivering engaging content to your audience. There are many ways to check the performance of your site including Anchor’s free hosting check up or pingdom.

Taking action can boost the performance of your site:

Here’s an interesting blog from the WebCEO team about site speed’s impact on conversion rates on-page, or check out our previous blog on maximising site performance.

Show me the money

As an ecommerce store, getting credit card details as fast as possible is probably at the top of your list, but it’s important to remember that it’s an actual person that needs to hand over the details.

Consider the customer’s experience whilst checking out. Making people log in to their account before checkout, can lead to abandoned carts as customers try to remember the vital details. Similarly, making a customer enter all their details before displaying shipping costs is more of an annoyance than a benefit.

Built for growth

Before you blast out a promo email to your entire database or spend up big on PPC, consider what happens when this 5 fold increase in traffic, all jumps onto your site at around the same time.

Will your site come screeching to a sudden halt with a 504 or 408 error message, or ride high on the wave of increased traffic? If you have fixed infrastructure such as a dedicated server, or are utilising a VPS, then consider the maximum concurrent users that your site can handle.

Consider this. Amazon.com.au will be built on the scalable cloud infrastructure of Amazon Web Services and will utilise all the microservices and data mining technology to offer customers a seamless, personalised shopping experience. How will your business compete?

Search ready

Being found online is important for any business, but for ecommerce sites, it’s essential. Gaining results from SEO practices can take time so beware of ‘quick fix guarantees’ from outsourced agencies.

Search Engine Optimisation (SEO) practices can have lasting effects. Good practices can ensure your site is found via organic search without huge advertising budgets, on the other hand ‘black hat’ practices can push your ecommerce store into search oblivion.

SEO takes discipline and focus to get right. Here are some of our favourite hints for SEO greatness from those who live and breathe SEO:

  • Optimise your site for mobile
  • Use Meta Tags wisely
  • Leverage Descriptive alt tags and image file names
  • Create content for people, not bots (keyword stuffing is a no no!)

SEO best practices are continually evolving, but creating a site that is designed to give users a great experience and give them the content they expect to find.

Google My Business is a free service that EVERY business should take advantage of. It is a listing service where your business can provide details such as address, phone number, website, and trading hours. It’s easy to update and manage, you can add photos, a physical address (if applicable), and display shopper reviews.

Get your site ship shape

Overwhelmed by these starter tips? If you are ready to get your site into tip top shape–get in touch. We work with awesome partners like eWave who can help create a seamless online shopping experience.

 

The post How Aussie ecommerce stores can compete with the retail giant Amazon appeared first on AWS Managed Services by Anchor.