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	<title>personalization &#8211; Noise</title>
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		<title>FM-Intent: Predicting User Session Intent with Hierarchical Multi-Task Learning</title>
		<link>https://noise.getoto.net/2025/05/21/fm-intent-predicting-user-session-intent-with-hierarchical-multi-task-learning/</link>
		
		<dc:creator><![CDATA[Netflix Technology Blog]]></dc:creator>
		<pubDate>Wed, 21 May 2025 16:28:07 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[deep learning]]></category>
		<category><![CDATA[foundation-models]]></category>
		<category><![CDATA[machine learning]]></category>
		<category><![CDATA[personalization]]></category>
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					<description><![CDATA[Authors: Sejoon Oh, Moumita Bhattacharya, Yesu Feng, Sudarshan Lamkhede, Ko-Jen Hsiao, and Justin BasilicoMotivationRecommender systems have become essential components of digital services across e-commerce, streaming media, and social networks [1, 2]....]]></description>
		
		
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		<title>Foundation Model for Personalized Recommendation</title>
		<link>https://noise.getoto.net/2025/03/29/foundation-model-for-personalized-recommendation/</link>
		
		<dc:creator><![CDATA[Netflix Technology Blog]]></dc:creator>
		<pubDate>Sat, 29 Mar 2025 00:51:25 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[deep learning]]></category>
		<category><![CDATA[foundation-models]]></category>
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					<description><![CDATA[By Ko-Jen Hsiao, Yesu Feng and Sudarshan LamkhedeMotivationNetflix’s personalized recommender system is a complex system, boasting a variety of specialized machine learned models each catering to distinct needs including “Continue Watching” and “Today’...]]></description>
		
		
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		<title>Building a generative AI Marketing Portal on AWS</title>
		<link>https://noise.getoto.net/2024/01/09/building-a-generative-ai-marketing-portal-on-aws/</link>
		
		<dc:creator><![CDATA[Tristan Nguyen]]></dc:creator>
		<pubDate>Tue, 09 Jan 2024 16:06:08 +0000</pubDate>
				<category><![CDATA[Amazon Bedrock]]></category>
		<category><![CDATA[Amazon Personalize]]></category>
		<category><![CDATA[Amazon Pinpoint]]></category>
		<category><![CDATA[Amazon SES]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[multichannel communications]]></category>
		<category><![CDATA[personalization]]></category>
		<category><![CDATA[Technical How-to]]></category>
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					<description><![CDATA[Introduction In the preceding entries of this series, we examined the transformative impact of Generative AI on marketing strategies in “Building Generative AI into Marketing Strategies: A Primer” and delved into the intricacies of Prompt Engineering to enhance the creation of marketing content with services such as Amazon Bedrock in “From Prompt Engineering to Auto […]]]></description>
		
		
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		<title>The Next Step in Personalization: Dynamic Sizzles</title>
		<link>https://noise.getoto.net/2023/11/08/the-next-step-in-personalization-dynamic-sizzles/</link>
		
		<dc:creator><![CDATA[Netflix Technology Blog]]></dc:creator>
		<pubDate>Wed, 08 Nov 2023 20:56:53 +0000</pubDate>
				<category><![CDATA[automation]]></category>
		<category><![CDATA[personalization]]></category>
		<category><![CDATA[realtime-video-processing]]></category>
		<category><![CDATA[trailers]]></category>
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					<description><![CDATA[Authors:Bruce Wobbe, Leticia KwokAdditional Credits:Sanford Holsapple, Eugene Lok, Jeremy KellyIntroductionAt Netflix, we strive to give our members an excellent personalized experience, helping them make the most successful and satisfying selections f...]]></description>
		
		
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		<title>Push notification engagement metrics tracking</title>
		<link>https://noise.getoto.net/2023/03/07/push-notification-engagement-metrics-tracking/</link>
		
		<dc:creator><![CDATA[Pavlos Ioannou Katidis]]></dc:creator>
		<pubDate>Tue, 07 Mar 2023 09:41:11 +0000</pubDate>
				<category><![CDATA[Amazon Personalize]]></category>
		<category><![CDATA[Amazon Pinpoint]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[personalization]]></category>
		<category><![CDATA[push notifications]]></category>
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					<description><![CDATA[In this blog you will learn how to track and attribute Amazon Pinpoint push notification events for Campaigns and Journeys via API. Amazon Pinpoint is a multichannel customer engagement platform allowing you to engage with your customers across 6 different channels. Amazon Pinpoint’s push notification channel, can send messages to your mobile app users via […]]]></description>
		
		
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