But all of this is coming to an end. The advent of AI threatens to destroy the complex online ecosystem that allows writers, artists, and other creators to reach human audiences.

To understand why, you must understand publishing. Its core task is to connect writers to an audience. Publishers work as gatekeepers, filtering candidates and then amplifying the chosen ones. Hoping to be selected, writers shape their work in various ways. This article might be written very differently in an academic publication, for example, and publishing it here entailed pitching an editor, revising multiple drafts for style and focus, and so on...

And yet, DuckDuckGo. The privacy-oriented search engine netted more than 35 billion search queries in 2021, a 46.4% jump over 2020 (23.6 billion). That’s big. Even so, the company, which bills itself as the “Internet privacy company,” offering a search engine and other products designed to “empower you to seamlessly take control of your personal information online without any tradeoffs,” remains a rounding error compared to Google in search.

I use it. It’s not as a good a search engine as Google. Or, at least, Google often gets me what I want faster than DuckDuckGo does. To solve that, I use use the feature that allows me to use Google’s search engine through DuckDuckGo: ...