Tag Archives: sports streaming

FACT Confirms Premier League Anti-Piracy Action Against IPTV Suppliers

Post Syndicated from Andy original https://torrentfreak.com/fact-confirms-premier-league-anti-piracy-action-against-iptv-suppliers-190820/

Last month, the North West Regional Organised Crime Unit (NWROCU) said it had targeted people involved in the supply of ‘pirate’ IPTV subscriptions and the sale of modified set-top boxes.

Its ‘disruption team’ reported working with GAIN (Government Agency Intelligence Network) and the Federation Against Copyright Theft, targeting people in Wrexham and Blackburn. It now transpires that a broader operation took place.

This morning, FACT revealed that following a collaboration with the Premier League, aimed at disrupting the availability of illegal sports streams ahead of the new 2019/2020 football season, it had teamed up with law enforcement agencies to serve cease-and-desist notices.

FACT’s Eddy Leviten, who has just returned to the anti-piracy outfit following a period at the Alliance for Intellectual Property as its Director-General, informs TorrentFreak that actions were “taken across the country”.

In total, 16 premises were targeted in the operation, with cease-and-desist notices served on individuals suspected of supplying illegal sports streams.

Leviten declined to be more precise on the exact nature of the targets at this stage, but confirmed that “those involved were all engaged at a level sufficient to attract our interest.”

However, FACT does note that those targeted were all “promoting unauthorized access to premium television content” which combined with NWROCU’s earlier comments about IPTV could be compatible with lower-level IPTV subscription re-sellers.

These are individuals who operate no service of their own but buy ‘credits’ from bigger players in order to offer packages to the public. NWROCU previously mentioned “cracked online television boxes” too, which are potentially Android-style devices configured for piracy. Again, no further details are currently available.

Nevertheless, the involvement of the Regional Organised Crime Unit (ROCU) Disruption Teams may raise alarm bells with those operating in a similar niche. FACT, in conjunction with its Premier League partner, hopes that the cease-and-desist notices will stop the activity in hand while “deterring others from getting involved.”

Kieron Sharp, FACT Chief Executive says that last month’s activity is just one of the tactics being deployed against people committing offenses that affect both rightsholders and broadcasters.

“We have a program of continuous activity targeting different elements of the global piracy landscape, with consideration given to the scale of the offending so that the most effective and proportionate response is deployed,” Sharp says.

“The message is clear. If you are involved in any way in providing illegal streaming services, on any scale, you are not invisible or immune from action from FACT, rights owners and law enforcement.”

National GAIN Coordinator Lesley Donovan adds that the serving of cease-and-desist notices is intended to send a message to those “trying to make a quick buck” out of illegal streaming.

“Their actions are feeding a wider illicit industry which not only denies the economy of millions both in copyright theft and undeclared income but poses a direct risk to our communities due to their lack of parental controls and fire safety,” Donovan says.

“This type of activity is also often a cog in a larger criminal machine, often ultimately funding drugs, weapons and people trafficking.”

The claims of higher-tier offending such as those detailed by Donovan are often cited in connection with all forms of piracy. However, it is extremely rare (perhaps unheard of) for those claims to be backed up with publicly-available evidence. There have been claims in the media that paramilitary groups are involved in some way in Ireland, but no evidence beyond that.

Just recently, TorrentFreak spoke with one IPTV provider who contested the notion that most players in the market are high-level criminals involved in anything other than the supply of unlicensed streams. Since the matter has now been raised again, we’ll reestablish contact to see if they are prepared to respond to the allegations.

Source: TF, for the latest info on copyright, file-sharing, torrent sites and more. We also have VPN reviews, discounts, offers and coupons.

Sports Streaming Piracy Is Worth Millions to Sponsors

Post Syndicated from Ernesto original https://torrentfreak.com/sports-streaming-piracy-is-worth-millions-to-sponsors-1907xx/

The Premier League has been battling streaming piracy for a long time.

In recent years, the prestigious football league successfully obtained court orders to block sites and streams, for example. In addition, it’s been involved in several prosecutions.

This anti-piracy activity is no surprise as there’s a lot at stake. The broadcast rights for the Premier League are sold for billions of pounds. And when fewer people watch the games legally, the value of these rights goes down.

Interestingly, however, not all companies that are involved with the Premier League, or sports broadcasts in general, are hurt by piracy. In fact, for sponsors, these unauthorized viewers are free eyeballs as they are generally not factored into their contracts.

The scale of this uncaptured sponsorship value via pirate audiences has never been measured, but new research conducted by GumGum Sports, in partnership with MUSO, aims to fill this gap.

The latter company is known for measuring piracy across the world and paired with GumGum’s sponsorship and marketing analysis, they were able to quantify the value of this rogue audience.

In their study, the companies looked at eight matches of the previous Premier League season. They found that these matches had an average pirate audience of 7.1 million viewers across as many as 149 countries.

Most of these unauthorized viewers came from China, where nearly a million people tuned in per match, followed by Vietnam, Kenya, India and Nigeria. The U.S. and the U.K. took 10th and 11th places among the piracy audience.

These numbers were complemented with GumGum’s marketing and sponsorship insights. After factoring in the exposure of different brands in various regions, they came to the conclusion that there is £1 million in uncaptured sponsorship media value per match.

The majority of value is linked to field-side LED advertising and the sponsorship placements on the front of the players’ jerseys. While pirates may not pay, they definitely see these sponsored messages.

Jeff Katz, VP of Partnerships & Strategy at GumGum Sports, says that this research shows that there is a massive amount of sponsorship revenue which is currently overlooked.

“Clubs and sponsors have never been able to quantify media exposure from unauthorized streaming, which over the years amounts to billions of dollars in unrealized value.

“Now we have a unique data set that gives an advantage to brand sponsors while also enabling clubs to better demonstrate the value they’re driving on behalf of corporate partners,” Katz adds.

The question remains who stands to benefit from these findings. Sponsors now know that they’ve had a lot of free eyeballs over the years, which is positive.

However, they may end up paying more as a result, if the pirate audience is factored into future price negotiations for sponsorships. Although clubs may like the prospect, that’s obviously not what sponsors want.

The real winners, perhaps, are the pirates. While we doubt that the findings will stop the Premier League and other sports rightsholders from cracking down on sports piracy, it shows that pirates do bring some value to the table.

MUSO co-founder and CEO Andy Chatterley hopes that the findings will change the perception of pirates. He emphasizes that this audience should certainly not be disregarded.

“Piracy audiences have too long been disregarded as offering no real value to rights holders and distributors, but the reality is that these huge audiences still see the same shirt sponsors and commercials as people watching the game via a licensed channel,” Chatterley says.

In theory, it’s possible that the added value from sports streaming pirates might even outweigh the losses. But, to answer that question, one has to know how many pirate viewers would pay if unauthorized streams were not available. Perhaps that’s a good avenue to research next.

Source: TF, for the latest info on copyright, file-sharing, torrent sites and more. We also have VPN reviews, discounts, offers and coupons.