Tag Archives: Staff

Hiring a Director of Sales

Post Syndicated from Yev original https://www.backblaze.com/blog/hiring-a-director-of-sales/

Backblaze is hiring a Director of Sales. This is a critical role for Backblaze as we continue to grow the team. We need a strong leader who has experience in scaling a sales team and who has an excellent track record for exceeding goals by selling Software as a Service (SaaS) solutions. In addition, this leader will need to be highly motivated, as well as able to create and develop a highly-motivated, success oriented sales team that has fun and enjoys what they do.

The History of Backblaze from our CEO
In 2007, after a friend’s computer crash caused her some suffering, we realized that with every photo, video, song, and document going digital, everyone would eventually lose all of their information. Five of us quit our jobs to start a company with the goal of making it easy for people to back up their data.

Like many startups, for a while we worked out of a co-founder’s one-bedroom apartment. Unlike most startups, we made an explicit agreement not to raise funding during the first year. We would then touch base every six months and decide whether to raise or not. We wanted to focus on building the company and the product, not on pitching and slide decks. And critically, we wanted to build a culture that understood money comes from customers, not the magical VC giving tree. Over the course of 5 years we built a profitable, multi-million dollar revenue business — and only then did we raise a VC round.

Fast forward 10 years later and our world looks quite different. You’ll have some fantastic assets to work with:

  • A brand millions recognize for openness, ease-of-use, and affordability.
  • A computer backup service that stores over 500 petabytes of data, has recovered over 30 billion files for hundreds of thousands of paying customers — most of whom self-identify as being the people that find and recommend technology products to their friends.
  • Our B2 service that provides the lowest cost cloud storage on the planet at 1/4th the price Amazon, Google or Microsoft charges. While being a newer product on the market, it already has over 100,000 IT and developers signed up as well as an ecosystem building up around it.
  • A growing, profitable and cash-flow positive company.
  • And last, but most definitely not least: a great sales team.

You might be saying, “sounds like you’ve got this under control — why do you need me?” Don’t be misled. We need you. Here’s why:

  • We have a great team, but we are in the process of expanding and we need to develop a structure that will easily scale and provide the most success to drive revenue.
  • We just launched our outbound sales efforts and we need someone to help develop that into a fully successful program that’s building a strong pipeline and closing business.
  • We need someone to work with the marketing department and figure out how to generate more inbound opportunities that the sales team can follow up on and close.
  • We need someone who will work closely in developing the skills of our current sales team and build a path for career growth and advancement.
  • We want someone to manage our Customer Success program.

So that’s a bit about us. What are we looking for in you?

Experience: As a sales leader, you will strategically build and drive the territory’s sales pipeline by assembling and leading a skilled team of sales professionals. This leader should be familiar with generating, developing and closing software subscription (SaaS) opportunities. We are looking for a self-starter who can manage a team and make an immediate impact of selling our Backup and Cloud Storage solutions. In this role, the sales leader will work closely with the VP of Sales, marketing staff, and service staff to develop and implement specific strategic plans to achieve and exceed revenue targets, including new business acquisition as well as build out our customer success program.

Leadership: We have an experienced team who’s brought us to where we are today. You need to have the people and management skills to get them excited about working with you. You need to be a strong leader and compassionate about developing and supporting your team.

Data driven and creative: The data has to show something makes sense before we scale it up. However, without creativity, it’s easy to say “the data shows it’s impossible” or to find a local maximum. Whether it’s deciding how to scale the team, figuring out what our outbound sales efforts should look like or putting a plan in place to develop the team for career growth, we’ve seen a bit of creativity get us places a few extra dollars couldn’t.

Jive with our culture: Strong leaders affect culture and the person we hire for this role may well shape, not only fit into, ours. But to shape the culture you have to be accepted by the organism, which means a certain set of shared values. We default to openness with our team, our customers, and everyone if possible. We love initiative — without arrogance or dictatorship. We work to create a place people enjoy showing up to work. That doesn’t mean ping pong tables and foosball (though we do try to have perks & fun), but it means people are friendly, non-political, working to build a good service but also a good place to work.

Do the work: Ideas and strategy are critical, but good execution makes them happen. We’re looking for someone who can help the team execute both from the perspective of being capable of guiding and organizing, but also someone who is hands-on themselves.

Additional Responsibilities needed for this role:

  • Recruit, coach, mentor, manage and lead a team of sales professionals to achieve yearly sales targets. This includes closing new business and expanding upon existing clientele.
  • Expand the customer success program to provide the best customer experience possible resulting in upsell opportunities and a high retention rate.
  • Develop effective sales strategies and deliver compelling product demonstrations and sales pitches.
  • Acquire and develop the appropriate sales tools to make the team efficient in their daily work flow.
  • Apply a thorough understanding of the marketplace, industry trends, funding developments, and products to all management activities and strategic sales decisions.
  • Ensure that sales department operations function smoothly, with the goal of facilitating sales and/or closings; operational responsibilities include accurate pipeline reporting and sales forecasts.
  • This position will report directly to the VP of Sales and will be staffed in our headquarters in San Mateo, CA.

Requirements:

  • 7 – 10+ years of successful sales leadership experience as measured by sales performance against goals.
    Experience in developing skill sets and providing career growth and opportunities through advancement of team members.
  • Background in selling SaaS technologies with a strong track record of success.
  • Strong presentation and communication skills.
  • Must be able to travel occasionally nationwide.
  • BA/BS degree required

Think you want to join us on this adventure?
Send an email to jobscontact@backblaze.com with the subject “Director of Sales.” (Recruiters and agencies, please don’t email us.) Include a resume and answer these two questions:

  1. How would you approach evaluating the current sales team and what is your process for developing a growth strategy to scale the team?
  2. What are the goals you would set for yourself in the 3 month and 1-year timeframes?

Thank you for taking the time to read this and I hope that this sounds like the opportunity for which you’ve been waiting.

Backblaze is an Equal Opportunity Employer.

The post Hiring a Director of Sales appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

ЕС: Програма за култура 2018

Post Syndicated from nellyo original https://nellyo.wordpress.com/2018/05/23/agenda_culture/

Комисията представя  нова програма за култура.

Оказва се, че за младите европейци културните индустрии са значим вход към пазара на труда – и по-специално в България, Латвия, Румъния, Кипър,  Португалия, Естония
и Испания  по-висок дял  са заети в културата, отколкото в икономиката като цяло. Това е споменаването на България в програмата, иначе се говори за синергии, холистичен подход, трансформативен характер на културата и за Западните Балкани.

Digital  и производни  на думата се срещат 25 пъти в текста, но културно наследство – 35 пъти, има и културен туризъм, кино,  справедливи авторски възнаграждения,   не са стигнали обаче до най-българския специалитет  – да приоритизират комбинация {креативни + рекреативни} индустрии и голф.

 

 

RFC: LWN’s draft updated privacy policy

Post Syndicated from corbet original https://lwn.net/Articles/755089/rss

It is the season for web sites to be updating their privacy policies and
obtaining consent from their users for whatever data they collect. LWN,
being short of staff with the time or interest to work in this area, is
rather late to this game. The first step is an updated
privacy policy, which we’re now putting out for review. Little has changed
from the current version; we still don’t
collect much data, share data with others, or attempt to
monetize what we have in any way. We would like to ask interested readers
to have a look and let us know about any potential problems they see.

ExtraTorrent Replacement Displays Warning On Predecessor’s Shutdown Anniversary

Post Syndicated from Andy original https://torrentfreak.com/extratorrent-replacement-displays-warning-on-predecessors-shutdown-anniversary-180518/

Exactly one year ago, millions of users in the BitTorrent community went into mourning with the shock depature of one of its major players.

ExtraTorrent was founded in back in November 2006, at a time when classic platforms such as TorrentSpy and Mininova were dominating the torrent site landscape. But with dedication and determination, the site amassed millions of daily visitors, outperforming every other torrent site apart from the mighty Pirate Bay.

Then, on May 17, 2017, everything came crashing down.

“ExtraTorrent has shut down permanently,” a note in the site read. “ExtraTorrent with all mirrors goes offline. We permanently erase all data. Stay away from fake ExtraTorrent websites and clones. Thx to all ET supporters and torrent community. ET was a place to be….”

While ExtraTorrent staff couldn’t be more clear in advising people to stay away from clones, few people listened to their warnings. Within hours, new sites appeared claiming to be official replacements for the much-loved torrent site and people flocked to them in their millions.

One of those was ExtraTorrent.ag, a torrent site connected to the operators of EZTV.ag, which appeared as a replacement in the wake of the official EZTV’s demise. Graphically very similar to the original ExtraTorrent, the .ag ‘replacement’ had none of its namesake’s community or unique content. But that didn’t dent its popularity.

ExtraTorrent.ag

At the start of this week, ExtraTorrent.ag was one of the most popular torrent sites on the Internet. With an Alexa rank of around 2,200, it would’ve clinched ninth position in our Top 10 Torrent Sites report earlier this year. However, after registering the site’s domain a year ago, something seems to have gone wrong.

Yesterday, on the anniversary of ExtraTorrent’s shutdown and exactly a year after the ExtraTorrent.ag domain was registered, ExtraTorrent.ag disappeared only to be replaced by a generic landing page, as shown below.

ExtraTorrent.ag landing page

This morning, however, there appear to be additional complications. Accessing with Firefox produces the page above but attempting to do so with Chrome produces an ominous security warning.

Chrome warning

Indeed, those protected by MalwareBytes won’t be able to access the page at all, since ExtraTorrent.ag redirects to the domain FindBetterResults.com, which the anti-malware app flags as malicious.

The change was reported to TF by the operator of domain unblocking site Unblocked.lol, which offers torrent site proxies as well as access to live TV and sports.

“I noticed when I started receiving emails saying ExtraTorrent was redirecting to some parked domain. When I jumped on the PC and checked myself it was just redirecting to a blank page,” he informs us.

“First I thought they’d blocked our IP address so I used some different ones. But I soon discovered the domain was in fact parked.”

So what has happened to this previously-functioning domain?

Whois records show that ExtraTorrent.ag was created on May 17, 2017 and appears to have been registered for a year. Yesterday, on May 17, 2018, the domain was updated to list what could potentially be a new owner, with an expiry date of May 17, 2019.

Once domains have expired, they usually enter an ‘Auto-Renew Grace Period’ for up to 45 days. This is followed by a 30-day ‘Redemption Grace Period’. At the end of this second period, domains cannot be renewed and are released for third-parties to register. That doesn’t appear to have been the case here.

So, to find out more about the sudden changes we reached out to the email address listed in the WHOIS report but received no response. Should we hear more we’ll update this report but in the meantime the Internet has lost one of its largest torrent sites and gained a rather pointless landing page with potential security risks.

Source: TF, for the latest info on copyright, file-sharing, torrent sites and more. We also have VPN reviews, discounts, offers and coupons.

UK soldiers design Raspberry Pi bomb disposal robot

Post Syndicated from Helen Lynn original https://www.raspberrypi.org/blog/uk-soldiers-design-raspberry-pi-bomb-disposal-robot/

Three soldiers in the British Army have used a Raspberry Pi to build an autonomous robot, as part of their Foreman of Signals course.

Meet The Soldiers Revolutionising Bomb Disposal

Three soldiers from Blandford Camp have successfully designed and built an autonomous robot as part of their Foreman of Signals Course at the Dorset Garrison.

Autonomous robots

Forces Radio BFBS carried a story last week about Staff Sergeant Jolley, Sergeant Rana, and Sergeant Paddon, also known as the “Project ROVER” team. As part of their Foreman of Signals training, their task was to design an autonomous robot that can move between two specified points, take a temperature reading, and transmit the information to a remote computer. The team comments that, while semi-autonomous robots have been used as far back as 9/11 for tasks like finding people trapped under rubble, nothing like their robot and on a similar scale currently exists within the British Army.

The ROVER buggy

Their build is named ROVER, which stands for Remote Obstacle aVoiding Environment Robot. It’s a buggy that moves on caterpillar tracks, and it’s tethered; we wonder whether that might be because it doesn’t currently have an on-board power supply. A demo shows the robot moving forward, then changing its path when it encounters an obstacle. The team is using RealVNC‘s remote access software to allow ROVER to send data back to another computer.

Applications for ROVER

Dave Ball, Senior Lecturer in charge of the Foreman of Signals course, comments that the project is “a fantastic opportunity for [the team] to, even only halfway through the course, showcase some of the stuff they’ve learnt and produce something that’s really quite exciting.” The Project ROVER team explains that the possibilities for autonomous robots like this one are extensive: they include mine clearance, bomb disposal, and search-and-rescue campaigns. They point out that existing semi-autonomous hardware is not as easy to program as their build. In contrast, they say, “with the invention of the Raspberry Pi, this has allowed three very inexperienced individuals to program a robot very capable of doing these things.”

We make Raspberry Pi computers because we want building things with technology to be as accessible as possible. So it’s great to see a project like this, made by people who aren’t techy and don’t have a lot of computing experience, but who want to solve a problem and see that the Pi is an affordable and powerful tool that can help.

The post UK soldiers design Raspberry Pi bomb disposal robot appeared first on Raspberry Pi.

The US Is Unprepared for Election-Related Hacking in 2018

Post Syndicated from Bruce Schneier original https://www.schneier.com/blog/archives/2018/05/the_us_is_unpre.html

This survey and report is not surprising:

The survey of nearly forty Republican and Democratic campaign operatives, administered through November and December 2017, revealed that American political campaign staff — primarily working at the state and congressional levels — are not only unprepared for possible cyber attacks, but remain generally unconcerned about the threat. The survey sample was relatively small, but nevertheless the survey provides a first look at how campaign managers and staff are responding to the threat.

The overwhelming majority of those surveyed do not want to devote campaign resources to cybersecurity or to hire personnel to address cybersecurity issues. Even though campaign managers recognize there is a high probability that campaign and personal emails are at risk of being hacked, they are more concerned about fundraising and press coverage than they are about cybersecurity. Less than half of those surveyed said they had taken steps to make their data secure and most were unsure if they wanted to spend any money on this protection.

Security is never something we actually want. Security is something we need in order to avoid what we don’t want. It’s also more abstract, concerned with hypothetical future possibilities. Of course it’s lower on the priorities list than fundraising and press coverage. They’re more tangible, and they’re more immediate.

This is all to the attackers’ advantage.

Ray Ozzie’s Encryption Backdoor

Post Syndicated from Bruce Schneier original https://www.schneier.com/blog/archives/2018/05/ray_ozzies_encr.html

Last month, Wired published a long article about Ray Ozzie and his supposed new scheme for adding a backdoor in encrypted devices. It’s a weird article. It paints Ozzie’s proposal as something that “attains the impossible” and “satisfies both law enforcement and privacy purists,” when (1) it’s barely a proposal, and (2) it’s essentially the same key escrow scheme we’ve been hearing about for decades.

Basically, each device has a unique public/private key pair and a secure processor. The public key goes into the processor and the device, and is used to encrypt whatever user key encrypts the data. The private key is stored in a secure database, available to law enforcement on demand. The only other trick is that for law enforcement to use that key, they have to put the device in some sort of irreversible recovery mode, which means it can never be used again. That’s basically it.

I have no idea why anyone is talking as if this were anything new. Several cryptographers have already explained why this key escrow scheme is no better than any other key escrow scheme. The short answer is (1) we won’t be able to secure that database of backdoor keys, (2) we don’t know how to build the secure coprocessor the scheme requires, and (3) it solves none of the policy problems around the whole system. This is the typical mistake non-cryptographers make when they approach this problem: they think that the hard part is the cryptography to create the backdoor. That’s actually the easy part. The hard part is ensuring that it’s only used by the good guys, and there’s nothing in Ozzie’s proposal that addresses any of that.

I worry that this kind of thing is damaging in the long run. There should be some rule that any backdoor or key escrow proposal be a fully specified proposal, not just some cryptography and hand-waving notions about how it will be used in practice. And before it is analyzed and debated, it should have to satisfy some sort of basic security analysis. Otherwise, we’ll be swatting pseudo-proposals like this one, while those on the other side of this debate become increasingly convinced that it’s possible to design one of these things securely.

Already people are using the National Academies report on backdoors for law enforcement as evidence that engineers are developing workable and secure backdoors. Writing in Lawfare, Alan Z. Rozenshtein claims that the report — and a related New York Times story — “undermine the argument that secure third-party access systems are so implausible that it’s not even worth trying to develop them.” Susan Landau effectively corrects this misconception, but the damage is done.

Here’s the thing: it’s not hard to design and build a backdoor. What’s hard is building the systems — both technical and procedural — around them. Here’s Rob Graham:

He’s only solving the part we already know how to solve. He’s deliberately ignoring the stuff we don’t know how to solve. We know how to make backdoors, we just don’t know how to secure them.

A bunch of us cryptographers have already explained why we don’t think this sort of thing will work in the foreseeable future. We write:

Exceptional access would force Internet system developers to reverse “forward secrecy” design practices that seek to minimize the impact on user privacy when systems are breached. The complexity of today’s Internet environment, with millions of apps and globally connected services, means that new law enforcement requirements are likely to introduce unanticipated, hard to detect security flaws. Beyond these and other technical vulnerabilities, the prospect of globally deployed exceptional access systems raises difficult problems about how such an environment would be governed and how to ensure that such systems would respect human rights and the rule of law.

Finally, Matthew Green:

The reason so few of us are willing to bet on massive-scale key escrow systems is that we’ve thought about it and we don’t think it will work. We’ve looked at the threat model, the usage model, and the quality of hardware and software that exists today. Our informed opinion is that there’s no detection system for key theft, there’s no renewability system, HSMs are terrifically vulnerable (and the companies largely staffed with ex-intelligence employees), and insiders can be suborned. We’re not going to put the data of a few billion people on the line an environment where we believe with high probability that the system will fail.

EDITED TO ADD (5/14): An analysis of the proposal.

Under-Fire “Kodi Box” Company “Sold to Chinese Investor” For US$8.82m

Post Syndicated from Andy original https://torrentfreak.com/under-fire-kodi-box-company-sold-to-chinese-investor-for-us8-82m-180426/

Back in 2016, an article appeared in Kiwi media discussing the rise of a new company pledging to beat media giant Sky TV at its own game.

My Box NZ owner Krish Reddy told the publication he was selling Android boxes loaded with Kodi software and augmented with third-party addons.

Without any hint of fear, he stated that these devices enabled customers to access movies, TV shows and live channels for free, after shelling out a substantial US$182 for the box first, that is.

“Why pay $80 minimum per month for Sky when for one payment you can have it free for good?” a claim on the company’s website asked.

Noting that he’d been importing the boxes from China, Reddy suggested that his lawyers hadn’t found any problem with the business plan.

“I don’t see why [Sky] would contact me but if they do contact me and … if there’s something of theirs that they feel I’ve unlawfully taken then yeah … but as it stands I don’t [have any concerns],” he said.

At this point, Reddy said he’d been selling the boxes for just six weeks and had shifted around 80 units. To get coverage from a national newspaper at this stage of the game must’ve been very much appreciated but Reddy didn’t stop there.

In a bulk advertising email sent out to 50,000 people, Reddy described his boxes as “better than Sky”. However, by design or misfortune, the email managed to land in the inboxes of 50 Sky TV staff and directors, something that didn’t go unnoticed by the TV giant.

With Reddy claiming sales of 8,000 units, Sky ran out of patience last April. In a letter from its lawyers, the pay-TV company said Reddy’s devices breached copyright law and the Fair Trading Act. Reddy responded by calling the TV giant “a playground bully”, again denying that he was breaking the law.

“From a legal perspective, what we do is completely within the law. We advertise Sky television channels being available through our website and social media platforms as these are available via streams which you can find through My Box,” he said.

“The content is already available, I’m not going out there and bringing the content so how am I infringing the copyright… the content is already there, if someone uses the box to search for the content, that’s what it is.”

The initial compensation demand from Sky against Reddy’s company My Box ran to NZD$1.4m, around US$1m. It was an amount that had the potential rise by millions if matters got drawn out and/or escalated. But despite picking a terrible opponent in a battle he was unlikely to win, Reddy refused to give up.

“[Sky’s] point of view is they own copyright and I’m destroying the market by giving people content for free. To me it is business; I have got something that is new … that’s competition,” he said.

The Auckland High Court heard the case against My Box last month with Judge Warwick Smith reserving his judgment and Reddy still maintaining that his business is entirely legal. Sales were fantastic, he said, with 20,000 devices sold to customers in 12 countries.

Then something truly amazing happened.

A company up to its eyeballs in litigation, selling a commodity product that an amateur can buy and configure at home for US$40, reportedly got a chance of a lifetime. Reddy revealed to Stuff that a Chinese investor had offered to buy his company for an eye-watering NZ$10 million (US$7.06m).

“We have to thank Sky,” he said. “If they had left us alone we would just have been selling a few boxes, but the controversy made us world famous.”

Reddy noted he’d been given 21 days to respond to the offer, but refused to name the company. Interestingly, he also acknowledged that if My Box lost its case, the company would be liable for damages. However, that wouldn’t bother the potential investor.

“It makes no difference to them whether we win or lose, because their operations won’t be in New Zealand,” Reddy said.

According to the entrepreneur, that’s how things are playing out.

The Chinese firm – which Reddy is still refusing to name – has apparently accepted a counter offer from Reddy of US$8.8m for My Box. As a result, Reddy will wrap up his New Zealand operations within the next 90 days and his six employees will be rendered unemployed.

Given that anyone with the ability to install Kodi and a few addons before putting a box in the mail could replicate Reddy’s business model, the multi-million dollar offer for My Box was never anything less than a bewildering business proposition. That someone carried through with it an even higher price is so fantastic as to be almost unbelievable.

In a sea of unhappy endings for piracy-enabled Kodi box sellers globally, this is the only big win to ever grace the headlines. Assuming this really is the end of the story (and that might not be the case) it will almost certainly be the last.

Source: TF, for the latest info on copyright, file-sharing, torrent sites and more. We also have VPN reviews, discounts, offers and coupons.

Welcome Victoria — Sales Development Representative

Post Syndicated from Yev original https://www.backblaze.com/blog/welcome-victoria-sales-development-representative/

Ever since we introduced our Groups feature, Backblaze for Business has been growing at a rapid rate! We’ve been staffing up in order to support the product and the newest addition to the sales team, Victoria, joins us as a Sales Development Representative! Let’s learn a bit more about Victoria, shall we?

What is your Backblaze Title?
Sales Development Representative.

Where are you originally from?
Harrisburg, North Carolina.

What attracted you to Backblaze?
The leaders and family-style culture.

What do you expect to learn while being at Backblaze?
How to sell, sell, sell!

Where else have you worked?
The North Carolina Autism Society, an ophthalmologist’s office, home health care, and another tech startup.

Where did you go to school?
The University of North Carolina Chapel Hill and Duke University’s Fuqua School of Business.

What’s your dream job?
Fighter pilot, professional snowboarder or killer whale trainer.

Favorite place you’ve traveled?
Hawaii and Banff.

Favorite hobby?
Basketball and cars.

Of what achievement are you most proud?
Missionary work and helping patients feel better.

Star Trek or Star Wars?
Neither, but probably Star Wars.

Coke or Pepsi?
Neither, bubble tea.

Favorite food?
Snow crab legs.

Why do you like certain things?
Because God made me that way.

Anything else you’d like you’d like to tell us?
I’m a germophobe, drink a lot of water and unfortunately, am introverted.

Being on the phones all day is a good way to build up those extroversion skills! Welcome to the team and we hope you enjoy learning how to sell, sell, sell!

The post Welcome Victoria — Sales Development Representative appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

Lifting a Fingerprint from a Photo

Post Syndicated from Bruce Schneier original https://www.schneier.com/blog/archives/2018/04/lifting_a_finge.html

Police in the UK were able to read a fingerprint from a photo of a hand:

Staff from the unit’s specialist imaging team were able to enhance a picture of a hand holding a number of tablets, which was taken from a mobile phone, before fingerprint experts were able to positively identify that the hand was that of Elliott Morris.

[…]

Speaking about the pioneering techniques used in the case, Dave Thomas, forensic operations manager at the Scientific Support Unit, added: “Specialist staff within the JSIU fully utilised their expert image-enhancing skills which enabled them to provide something that the unit’s fingerprint identification experts could work. Despite being provided with only a very small section of the fingerprint which was visible in the photograph, the team were able to successfully identify the individual.”

Community profile: Dave Akerman

Post Syndicated from Alex Bate original https://www.raspberrypi.org/blog/community-profile-dave-akerman/

This column is from The MagPi issue 61. You can download a PDF of the full issue for free, or subscribe to receive the print edition through your letterbox or the digital edition on your tablet. All proceeds from the print and digital editions help the Raspberry Pi Foundation achieve our charitable goals.

The pinned tweet on Dave Akerman’s Twitter account shows a table displaying the various components needed for a high-altitude balloon (HAB) flight. Batteries, leads, a camera and Raspberry Pi, plus an unusually themed payload. The caption reads ‘The Queen, The Duke of York, and my TARDIS”, and sums up Dave’s maker career in a heartbeat.

David Akerman on Twitter

The Queen, The Duke of York, and my TARDIS 🙂 #UKHAS #RaspberryPi

Though writing software for industrial automation pays the bills, the majority of Dave’s time is spent in the world of high-altitude ballooning and the ever-growing community that encompasses it. And, while he makes some money sending business-themed balloons to near space for the likes of Aardman Animations, Confused.com, and the BBC, Dave is best known in the Raspberry Pi community for his use of the small computer in every payload, and his work as a tutor alongside the Foundation’s staff at Skycademy events.

Dave Akerman The MagPi Raspberry Pi Community Profile

Dave continues to help others while breaking records and having a good time exploring the atmosphere.

Dave has dedicated many hours and many, many more miles to assist with the Foundation’s Skycademy programme, helping to explore high-altitude ballooning with educators from across the UK. Using a Raspberry Pi and various other pieces of lightweight tech, Dave and Foundation staff member James Robinson explored the incorporation of high-altitude ballooning into education. Through Skycademy, educators were able to learn new skills and take them to the classroom, setting off their own balloons with their students, and recording the results on Raspberry Pis.

Dave Akerman The MagPi Raspberry Pi Community Profile

Dave’s most recent flight broke a new record. On 13 August 2017, his HAB payload was able to send back the highest images taken by any amateur flight.

But education isn’t the only reason for Dave’s involvement in the HAB community. As with anyone passionate about a specific hobby, Dave strives to break records. The most recent record-breaking flight took place on 13 August 2017, when Dave’s Raspberry Pi Zero HAB sent home the highest images taken by any amateur high-altitude balloon launch: at 43014 metres. No other HAB balloon has provided images from such an altitude, and the lightweight nature of the Pi Zero definitely helped, as Dave went on to mention on Twitter a few days later.

Dave Akerman The MagPi Raspberry Pi Community Profile

Dave is recognised as being the first person to incorporate a Raspberry Pi into a HAB payload, and continues to break records with the help of the little green board. More recently, he’s been able to lighten the load by using the Raspberry Pi Zero.

When the first Pi made its way to near space, Dave tore the computer apart in order to meet the weight restriction. The Pi in the Sky board was created to add the extra features needed for the flight. Since then, the HAT has experienced a few changes.

Dave Akerman The MagPi Raspberry Pi Community Profile

The Pi in the Sky board, created specifically for HAB flights.

Dave first fell in love with high-altitude ballooning after coming across the hobby in a video shared on a photographic forum. With a lifelong interest in space thanks to watching the Moon landings as a boy, plus a talent for electronics and photography, it seems a natural progression for him. Throw in his coding skills from learning to program on a Teletype and it’s no wonder he was ready and eager to take to the skies, so to speak, and capture the curvature of the Earth. What was so great about using the Raspberry Pi was the instant gratification he got from receiving images in real time as they were taken during the flight. While other devices could control a camera and store captured images for later retrieval, thanks to the Pi Dave was able to transmit the files back down to Earth and check the progress of his balloon while attempting to break records with a flight.

Dave Akerman The MagPi Raspberry Pi Community Profile Morph

One of the many commercial flights Dave has organised featured the classic children’s TV character Morph, a creation of the Aardman Animations studio known for Wallace and Gromit. Morph took to the sky twice in his mission to reach near space, and finally succeeded in 2016.

High-altitude ballooning isn’t the only part of Dave’s life that incorporates a Raspberry Pi. Having “lost count” of how many Pis he has running tasks, Dave has also created radio receivers for APRS (ham radio data), ADS-B (aircraft tracking), and OGN (gliders), along with a time-lapse camera in his garden, and he has a few more Pi for tinkering purposes.

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Simplicity is a Feature for Cloud Backup

Post Syndicated from Roderick Bauer original https://www.backblaze.com/blog/distributed-cloud-backup-for-businesses/

cloud on a blue background
For Joel Wagener, Director of IT at AIBS, simplicity is an important feature he looks for in software applications to use in his organization. So maybe it’s not unexpected that Joel chose Backblaze for Business to back up AIBS’s staff computers. According to Joel, “It just works.”American Institute of Biological Sciences

AIBS (The American Institute of Biological Sciences) is a non-profit scientific association dedicated to advancing biological research and education. Founded in 1947 as part of the National Academy of Sciences, AIBS later became independent and now has over 100 member organizations. AIBS works to ensure that the public, legislators, funders, and the community of biologists have access to and use information that will guide them in making informed decisions about matters that require biological knowledge.

AIBS started using Backblaze for Business Cloud Backup several years ago to make sure that the organization’s data was backed up and protected from accidental loss or computer failure. AIBS is based in Washington, D.C., but is a virtual organization, with staff dispersed around the United States. AIBS needed a backup solution that worked anywhere a staff member was located, and was easy to use, as well. Joel has made Backblaze a default part of the configuration management for all the AIBS endpoints, which in their case are exclusively Macintosh.

AIBS biological images

“We started using Backblaze on a single computer in 2014, then not too long after that decided to deploy it to all our endpoints,” explains Joel. “We use Groups to oversee backups and for central billing, but we let each user manage their own computer and restore files on their own if they need to.”

“Backblaze stays out of the way until we need it. It’s fairly lightweight, and I appreciate that it’s simple,” says Joel. “It doesn’t throttle backups and the price point is good. I have family members who use Backblaze, as well.”

Backblaze’s Groups feature permits an organization to oversee and manage the user accounts, including restores, or let users handle that themselves. This flexibility fits a variety of organizations, where various degrees of oversight or independence are desirable. The finance and HR departments could manage their own data, for example, while the rest of the organization could be managed by IT. All groups can be billed centrally no matter how other functionality is set up.

“If we have a computer that needs repair, we can put a loaner computer in that person’s hands and they can immediately get the data they need directly from the Backblaze cloud backup, which is really helpful. When we get the original computer back from repair we can do a complete restore and return it to the user all ready to go again. When we’ve needed restores, Backblaze has been reliable.”

Joel also likes that the memory footprint of Backblaze is light — the clients for both Macintosh and Windows are native, and designed to use minimum system resources and not impact any applications used on the computer. He also likes that updates to the client software are pushed out when necessary.

Backblaze for Business

Backblaze for Business also helps IT maintain archives of users’ computers after they leave the organization.

“We like that we have a ready-made archive of a computer when someone leaves,” said Joel. The Backblaze backup is there if we need to retrieve anything that person was working on.”

There are other capabilities in Backblaze that Joel likes, but hasn’t had a chance to use yet.

“We’ve used Casper (Jamf) to deploy and manage software on endpoints without needing any interaction from the user. We haven’t used it yet for Backblaze, but we know that Backblaze supports it. It’s a handy feature to have.”

”It just works.”
— Joel Wagener, AIBS Director of IT

Perhaps the best thing about Backblaze for Business isn’t a specific feature that can be found on a product data sheet.

“When files have been lost, Backblaze has provided us access to multiple prior versions, and this feature has been important and worked well several times,” says Joel.

“That provides needed peace of mind to our users, and our IT department, as well.”

The post Simplicity is a Feature for Cloud Backup appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

Introducing the B2 Snapshot Return Refund Program

Post Syndicated from Ahin Thomas original https://www.backblaze.com/blog/b2-snapshot-return-refund-program/

B2 Snapshot Return Refund Program

What Is the B2 Snapshot Return Refund Program?

Backblaze’s mission is making cloud storage astonishingly easy and affordable. That guides our focus — making our customers’ data more usable. Today, we’re pleased to introduce a trial of the B2 Snapshot Return Refund program. B2 customers have long been able to create a Snapshot of their data and order a hard drive with that data sent via FedEx anywhere in the world. Starting today, if the customer sends the drive back to Backblaze within 30 days, they will get a full refund. This new feature is available automatically for B2 customers when they order a Snapshot. There are no extra buttons to push or boxes to check — just send back the drive within 30 days and we’ll refund your money. To put it simply, we are offering the cloud storage industry’s only refundable rapid data egress service.

You Shouldn’t be Afraid to Use Your Own Data

Last week, we cut the price of B2 downloads in half — from 2¢ per GB to 1¢ per GB. That 50% reduction makes B2’s download price 1/5 that of Amazon’s S3 (with B2 storage pricing already 1/4 that of S3). The price reduction and today’s introduction of the B2 Snapshot Return Refund program are deliberate moves to eliminate the industry’s biggest barrier to entry — the cost of using data stored in the cloud.  Storage vendors who make it expensive to restore, or place time lag impediments to access, are reducing the usefulness of your data. We believe this is antithetical to encouraging the use of the cloud in the first place.

Learning From Our Customers

Our Computer Backup product already has a Restore Return Refund program. It’s incredibly popular, and we enjoy the almost daily “you just saved my bacon” letters that come back with the returned hard drives. Our customer surveys have repeatedly demonstrated that the ability to get data back is one of the things that has made our Computer Backup service one of the most popular in the industry. So, it made sense to us that our B2 customers could use a similar program.

There are many ways B2 customers can benefit from using the B2 Snapshot Return Refund program, here is a typical scenario.

Media and Entertainment Workflow Based Snapshots

Businesses in the Media and Entertainment (M&E) industry tend to have large quantities of digital media, and the amount of data will continue to increase in the coming years with more 4K and 8K cameras coming into regular use. When an organization needs to deliver or share that data, they typically have to manually download data from their internal storage system, and copy it on a thumb drive or hard drive, or perhaps create an LTO tape. Once that is done, they take their storage device, label it, and mail to their customer. Not only is this practice costly, time consuming, and potentially insecure, it doesn’t scale well with larger amounts of data.

With just a few clicks, you can easily distribute or share your digital media if it stored in the B2 Cloud. Here’s how the process works:

  1. Log in to your Backblaze B2 account.
  2. Navigate to the bucket where the data is located.
  3. Select the files, or the entire bucket, you wish to send and create a “Snapshot.”
  4. Once the Snapshot is complete you have choices:
    • Download the Snapshot and pay $0.01/GB for the download
    • Have Backblaze copy the Snapshot to an external hard drive and FedEx it anywhere in the world. This stores up to 3.5 TB and costs $189.00. Return the hard drive to Backblaze within 30 days and you’ll get your $189.00 back.
    • Have Backblaze copy the Snapshot to a flash drive and FedEx it anywhere in the world. This stores up to 110 GB and costs $99.00. FedEx shipping to the specified location is included. Return the flash drive to Backblaze within 30 days and you’ll get your $99.00 back.

You can always keep the hard drive or flash drive and Backblaze, of course, will keep your money.

Each drive containing a Snapshot is encrypted. The encryption key can be found in your Backblaze B2 account after you log in. The FedEX tracking number is there as well. When the hard drive arrives at its destination you can provide the encryption key to the recipient and they’ll be able to access the files. Note that the encryption key must be entered each time the hard drive is started, so the data remains protected even if the hard drive is returned to Backblaze.

The B2 Snapshot Return Refund program supports Snapshots as large as 3.5 terabytes. That means you can send about 50 hours of 4k video to a client or partner by selecting the hard drive option. If you select the flash drive option, a Snapshot can be up to 110 gigabytes, which is about 1hr and 45 min of 4k video.

While the example uses an M&E workflow, any workflow requiring the exchange or distribution of large amounts of data across distinct geographies will benefit from this service.

This is a Trial Program

Backblaze fully intends to offer the B2 Snapshot Return Refund Program for a long time. That said, there is no program like this in the industry and so we want to put some guardrails on it to ensure we can offer a sustainable program for all. Thus, the “fine print”:

  • Minimum Snapshot Size — a Snapshot must be greater than 10 GB to qualify for this program. Why? You can download a 10 GB Snapshot in a few minutes. Why pay us to do the same thing and have it take a couple of days??
  • The 30 Day Clock — The clock starts on the day the drive is marked as delivered to you by FedEx and the clock ends on the date postmarked on the package we receive. If that’s 30 days or less, your refund will be granted.
  • 5 Drive Refunds Per Year — We are initially setting a limit of 5 drive refunds per B2 account per year. By placing a cap on the number of drive refunds per year, we are able to provide a service that is responsive to our entire client base. We expect to change or remove this limit once we have enough data to understand the demand and can make sure we are staffed properly.

It is Your Data — Use It

Our industry has a habit of charging little to store data and then usurious amounts to get it back. There are certainly real costs involved in data retrieval. We outlined them in our post on the Cost of Cloud Storage. The industry rates charged for data retrieval are clearly strategic moves to try and lock customers in. To us, that runs counter to trying to do our part to make data useful and our customers’ lives easier. That viewpoint drives our efforts behind lowering our download pricing and the creation of this program.

We hope you enjoy the B2 Snapshot Return Refund program. If you have a moment, please tell us in the comments below how you might use it!

The post Introducing the B2 Snapshot Return Refund Program appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

The Challenges of Opening a Data Center — Part 2

Post Syndicated from Roderick Bauer original https://www.backblaze.com/blog/factors-for-choosing-data-center/

Rows of storage pods in a data center

This is part two of a series on the factors that an organization needs to consider when opening a data center and the challenges that must be met in the process.

In Part 1 of this series, we looked at the different types of data centers, the importance of location in planning a data center, data center certification, and the single most expensive factor in running a data center, power.

In Part 2, we continue to look at factors that need to considered both by those interested in a dedicated data center and those seeking to colocate in an existing center.

Power (continued from Part 1)

In part 1, we began our discussion of the power requirements of data centers.

As we discussed, redundancy and failover is a chief requirement for data center power. A redundantly designed power supply system is also a necessity for maintenance, as it enables repairs to be performed on one network, for example, without having to turn off servers, databases, or electrical equipment.

Power Path

The common critical components of a data center’s power flow are:

  • Utility Supply
  • Generators
  • Transfer Switches
  • Distribution Panels
  • Uninterruptible Power Supplies (UPS)
  • PDUs

Utility Supply is the power that comes from one or more utility grids. While most of us consider the grid to be our primary power supply (hats off to those of you who manage to live off the grid), politics, economics, and distribution make utility supply power susceptible to outages, which is why data centers must have autonomous power available to maintain availability.

Generators are used to supply power when the utility supply is unavailable. They convert mechanical energy, usually from motors, to electrical energy.

Transfer Switches are used to transfer electric load from one source or electrical device to another, such as from one utility line to another, from a generator to a utility, or between generators. The transfer could be manually activated or automatic to ensure continuous electrical power.

Distribution Panels get the power where it needs to go, taking a power feed and dividing it into separate circuits to supply multiple loads.

A UPS, as we touched on earlier, ensures that continuous power is available even when the main power source isn’t. It often consists of batteries that can come online almost instantaneously when the current power ceases. The power from a UPS does not have to last a long time as it is considered an emergency measure until the main power source can be restored. Another function of the UPS is to filter and stabilize the power from the main power supply.

Data Center UPS

Data center UPSs

PDU stands for the Power Distribution Unit and is the device that distributes power to the individual pieces of equipment.

Network

After power, the networking connections to the data center are of prime importance. Can the data center obtain and maintain high-speed networking connections to the building? With networking, as with all aspects of a data center, availability is a primary consideration. Data center designers think of all possible ways service can be interrupted or lost, even briefly. Details such as the vulnerabilities in the route the network connections make from the core network (the backhaul) to the center, and where network connections enter and exit a building, must be taken into consideration in network and data center design.

Routers and switches are used to transport traffic between the servers in the data center and the core network. Just as with power, network redundancy is a prime factor in maintaining availability of data center services. Two or more upstream service providers are required to ensure that availability.

How fast a customer can transfer data to a data center is affected by: 1) the speed of the connections the data center has with the outside world, 2) the quality of the connections between the customer and the data center, and 3) the distance of the route from customer to the data center. The longer the length of the route and the greater the number of packets that must be transferred, the more significant a factor will be played by latency in the data transfer. Latency is the delay before a transfer of data begins following an instruction for its transfer. Generally latency, not speed, will be the most significant factor in transferring data to and from a data center. Packets transferred using the TCP/IP protocol suite, which is the conceptual model and set of communications protocols used on the internet and similar computer networks, must be acknowledged when received (ACK’d) and requires a communications roundtrip for each packet. If the data is in larger packets, the number of ACKs required is reduced, so latency will be a smaller factor in the overall network communications speed.

Latency generally will be less significant for data storage transfers than for cloud computing. Optimizations such as multi-threading, which is used in Backblaze’s Cloud Backup service, will generally improve overall transfer throughput if sufficient bandwidth is available.

Those interested in testing the overall speed and latency of their connection to Backblaze’s data centers can use the Check Your Bandwidth tool on our website.
Data center telecommunications equipment

Data center telecommunications equipment

Data center under floor cable runs

Data center under floor cable runs

Cooling

Computer, networking, and power generation equipment generates heat, and there are a number of solutions employed to rid a data center of that heat. The location and climate of the data center is of great importance to the data center designer because the climatic conditions dictate to a large degree what cooling technologies should be deployed that in turn affect the power used and the cost of using that power. The power required and cost needed to manage a data center in a warm, humid climate will vary greatly from managing one in a cool, dry climate. Innovation is strong in this area and many new approaches to efficient and cost-effective cooling are used in the latest data centers.

Switch's uninterruptible, multi-system, HVAC Data Center Cooling Units

Switch’s uninterruptible, multi-system, HVAC Data Center Cooling Units

There are three primary ways data center cooling can be achieved:

Room Cooling cools the entire operating area of the data center. This method can be suitable for small data centers, but becomes more difficult and inefficient as IT equipment density and center size increase.

Row Cooling concentrates on cooling a data center on a row by row basis. In its simplest form, hot aisle/cold aisle data center design involves lining up server racks in alternating rows with cold air intakes facing one way and hot air exhausts facing the other. The rows composed of rack fronts are called cold aisles. Typically, cold aisles face air conditioner output ducts. The rows the heated exhausts pour into are called hot aisles. Typically, hot aisles face air conditioner return ducts.

Rack Cooling tackles cooling on a rack by rack basis. Air-conditioning units are dedicated to specific racks. This approach allows for maximum densities to be deployed per rack. This works best in data centers with fully loaded racks, otherwise there would be too much cooling capacity, and the air-conditioning losses alone could exceed the total IT load.

Security

Data Centers are high-security facilities as they house business, government, and other data that contains personal, financial, and other secure information about businesses and individuals.

This list contains the physical-security considerations when opening or co-locating in a data center:

Layered Security Zones. Systems and processes are deployed to allow only authorized personnel in certain areas of the data center. Examples include keycard access, alarm systems, mantraps, secure doors, and staffed checkpoints.

Physical Barriers. Physical barriers, fencing and reinforced walls are used to protect facilities. In a colocation facility, one customers’ racks and servers are often inaccessible to other customers colocating in the same data center.

Backblaze racks secured in the data center

Backblaze racks secured in the data center

Monitoring Systems. Advanced surveillance technology monitors and records activity on approaching driveways, building entrances, exits, loading areas, and equipment areas. These systems also can be used to monitor and detect fire and water emergencies, providing early detection and notification before significant damage results.

Top-tier providers evaluate their data center security and facilities on an ongoing basis. Technology becomes outdated quickly, so providers must stay-on-top of new approaches and technologies in order to protect valuable IT assets.

To pass into high security areas of a data center requires passing through a security checkpoint where credentials are verified.

Data Center security

The gauntlet of cameras and steel bars one must pass before entering this data center

Facilities and Services

Data center colocation providers often differentiate themselves by offering value-added services. In addition to the required space, power, cooling, connectivity and security capabilities, the best solutions provide several on-site amenities. These accommodations include offices and workstations, conference rooms, and access to phones, copy machines, and office equipment.

Additional features may consist of kitchen facilities, break rooms and relaxation lounges, storage facilities for client equipment, and secure loading docks and freight elevators.

Moving into A Data Center

Moving into a data center is a major job for any organization. We wrote a post last year, Desert To Data in 7 Days — Our New Phoenix Data Center, about what it was like to move into our new data center in Phoenix, Arizona.

Desert To Data in 7 Days — Our New Phoenix Data Center

Visiting a Data Center

Our Director of Product Marketing Andy Klein wrote a popular post last year on what it’s like to visit a data center called A Day in the Life of a Data Center.

A Day in the Life of a Data Center

Would you Like to Know More about The Challenges of Opening and Running a Data Center?

That’s it for part 2 of this series. If readers are interested, we could write a post about some of the new technologies and trends affecting data center design and use. Please let us know in the comments.

Here's a tip!Here’s a tip on finding all the posts tagged with data center on our blog. Just follow https://www.backblaze.com/blog/tag/data-center/.

Don’t miss future posts on data centers and other topics, including hard drive stats, cloud storage, and tips and tricks for backing up to the cloud. Use the Join button above to receive notification of future posts on our blog.

The post The Challenges of Opening a Data Center — Part 2 appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

Getting product security engineering right

Post Syndicated from Michal Zalewski original http://lcamtuf.blogspot.com/2018/02/getting-product-security-engineering.html

Product security is an interesting animal: it is a uniquely cross-disciplinary endeavor that spans policy, consulting,
process automation, in-depth software engineering, and cutting-edge vulnerability research. And in contrast to many
other specializations in our field of expertise – say, incident response or network security – we have virtually no
time-tested and coherent frameworks for setting it up within a company of any size.

In my previous post, I shared some thoughts
on nurturing technical organizations and cultivating the right kind of leadership within. Today, I figured it would
be fitting to follow up with several notes on what I learned about structuring product security work – and about actually
making the effort count.

The “comfort zone” trap

For security engineers, knowing your limits is a sought-after quality: there is nothing more dangerous than a security
expert who goes off script and starts dispensing authoritatively-sounding but bogus advice on a topic they know very
little about. But that same quality can be destructive when it prevents us from growing beyond our most familiar role: that of
a critic who pokes holes in other people’s designs.

The role of a resident security critic lends itself all too easily to a sense of supremacy: the mistaken
belief that our cognitive skills exceed the capabilities of the engineers and product managers who come to us for help
– and that the cool bugs we file are the ultimate proof of our special gift. We start taking pride in the mere act
of breaking somebody else’s software – and then write scathing but ineffectual critiques addressed to executives,
demanding that they either put a stop to a project or sign off on a risk. And hey, in the latter case, they better
brace for our triumphant “I told you so” at some later date.

Of course, escalations of this type have their place, but they need to be a very rare sight; when practiced routinely, they are a telltale
sign of a dysfunctional team. We might be failing to think up viable alternatives that are in tune with business or engineering needs; we might
be very unpersuasive, failing to communicate with other rational people in a language they understand; or it might be that our tolerance for risk
is badly out of whack with the rest of the company. Whatever the cause, I’ve seen high-level escalations where the security team
spoke of valiant efforts to resist inexplicably awful design decisions or data sharing setups; and where product leads in turn talked about
pressing business needs randomly blocked by obstinate security folks. Sometimes, simply having them compare their notes would be enough to arrive
at a technical solution – such as sharing a less sensitive subset of the data at hand.

To be effective, any product security program must be rooted in a partnership with the rest of the company, focused on helping them get stuff done
while eliminating or reducing security risks. To combat the toxic us-versus-them mentality, I found it helpful to have some team members with
software engineering backgrounds, even if it’s the ownership of a small open-source project or so. This can broaden our horizons, helping us see
that we all make the same mistakes – and that not every solution that sounds good on paper is usable once we code it up.

Getting off the treadmill

All security programs involve a good chunk of operational work. For product security, this can be a combination of product launch reviews, design consulting requests, incoming bug reports, or compliance-driven assessments of some sort. And curiously, such reactive work also has the property of gradually expanding to consume all the available resources on a team: next year is bound to bring even more review requests, even more regulatory hurdles, and even more incoming bugs to triage and fix.

Being more tractable, such routine tasks are also more readily enshrined in SDLs, SLAs, and all kinds of other official documents that are often mistaken for a mission statement that justifies the existence of our teams. Soon, instead of explaining to a developer why they should fix a particular problem right away, we end up pointing them to page 17 in our severity classification guideline, which defines that “severity 2” vulnerabilities need to be resolved within a month. Meanwhile, another policy may be telling them that they need to run a fuzzer or a web application scanner for a particular number of CPU-hours – no matter whether it makes sense or whether the job is set up right.

To run a product security program that scales sublinearly, stays abreast of future threats, and doesn’t erect bureaucratic speed bumps just for the sake of it, we need to recognize this inherent tendency for operational work to take over – and we need to reign it in. No matter what the last year’s policy says, we usually don’t need to be doing security reviews with a particular cadence or to a particular depth; if we need to scale them back 10% to staff a two-quarter project that fixes an important API and squashes an entire class of bugs, it’s a short-term risk we should feel empowered to take.

As noted in my earlier post, I find contingency planning to be a valuable tool in this regard: why not ask ourselves how the team would cope if the workload went up another 30%, but bad financial results precluded any team growth? It’s actually fun to think about such hypotheticals ahead of the time – and hey, if the ideas sound good, why not try them out today?

Living for a cause

It can be difficult to understand if our security efforts are structured and prioritized right; when faced with such uncertainty, it is natural to stick to the safe fundamentals – investing most of our resources into the very same things that everybody else in our industry appears to be focusing on today.

I think it’s important to combat this mindset – and if so, we might as well tackle it head on. Rather than focusing on tactical objectives and policy documents, try to write down a concise mission statement explaining why you are a team in the first place, what specific business outcomes you are aiming for, how do you prioritize it, and how you want it all to change in a year or two. It should be a fluid narrative that reads right and that everybody on your team can take pride in; my favorite way of starting the conversation is telling folks that we could always have a new VP tomorrow – and that the VP’s first order of business could be asking, “why do you have so many people here and how do I know they are doing the right thing?”. It’s a playful but realistic framing device that motivates people to get it done.

In general, a comprehensive product security program should probably start with the assumption that no matter how many resources we have at our disposal, we will never be able to stay in the loop on everything that’s happening across the company – and even if we did, we’re not going to be able to catch every single bug. It follows that one of our top priorities for the team should be making sure that bugs don’t happen very often; a scalable way of getting there is equipping engineers with intuitive and usable tools that make it easy to perform common tasks without having to worry about security at all. Examples include standardized, managed containers for production jobs; safe-by-default APIs, such as strict contextual autoescaping for XSS or type safety for SQL; security-conscious style guidelines; or plug-and-play libraries that take care of common crypto or ACL enforcement tasks.

Of course, not all problems can be addressed on framework level, and not every engineer will always reach for the right tools. Because of this, the next principle that I found to be worth focusing on is containment and mitigation: making sure that bugs are difficult to exploit when they happen, or that the damage is kept in check. The solutions in this space can range from low-level enhancements (say, hardened allocators or seccomp-bpf sandboxes) to client-facing features such as browser origin isolation or Content Security Policy.

The usual consulting, review, and outreach tasks are an important facet of a product security program, but probably shouldn’t be the sole focus of your team. It’s also best to avoid undue emphasis on vulnerability showmanship: while valuable in some contexts, it creates a hypercompetitive environment that may be hostile to less experienced team members – not to mention, squashing individual bugs offers very limited value if the same issue is likely to be reintroduced into the codebase the next day. I like to think of security reviews as a teaching opportunity instead: it’s a way to raise awareness, form partnerships with engineers, and help them develop lasting habits that reduce the incidence of bugs. Metrics to understand the impact of your work are important, too; if your engagements are seen mostly as a yet another layer of red tape, product teams will stop reaching out to you for advice.

The other tenet of a healthy product security effort requires us to recognize at a scale and given enough time, every defense mechanism is bound to fail – and so, we need ways to prevent bugs from turning into incidents. The efforts in this space may range from developing product-specific signals for the incident response and monitoring teams; to offering meaningful vulnerability reward programs and nourishing a healthy and respectful relationship with the research community; to organizing regular offensive exercises in hopes of spotting bugs before anybody else does.

Oh, one final note: an important feature of a healthy security program is the existence of multiple feedback loops that help you spot problems without the need to micromanage the organization and without being deathly afraid of taking chances. For example, the data coming from bug bounty programs, if analyzed correctly, offers a wonderful way to alert you to systemic problems in your codebase – and later on, to measure the impact of any remediation and hardening work.

The Challenges of Opening a Data Center — Part 1

Post Syndicated from Roderick Bauer original https://www.backblaze.com/blog/choosing-data-center/

Backblaze storage pod in new data center

This is part one of a series. The second part will be posted later this week. Use the Join button above to receive notification of future posts in this series.

Though most of us have never set foot inside of a data center, as citizens of a data-driven world we nonetheless depend on the services that data centers provide almost as much as we depend on a reliable water supply, the electrical grid, and the highway system. Every time we send a tweet, post to Facebook, check our bank balance or credit score, watch a YouTube video, or back up a computer to the cloud we are interacting with a data center.

In this series, The Challenges of Opening a Data Center, we’ll talk in general terms about the factors that an organization needs to consider when opening a data center and the challenges that must be met in the process. Many of the factors to consider will be similar for opening a private data center or seeking space in a public data center, but we’ll assume for the sake of this discussion that our needs are more modest than requiring a data center dedicated solely to our own use (i.e. we’re not Google, Facebook, or China Telecom).

Data center technology and management are changing rapidly, with new approaches to design and operation appearing every year. This means we won’t be able to cover everything happening in the world of data centers in our series, however, we hope our brief overview proves useful.

What is a Data Center?

A data center is the structure that houses a large group of networked computer servers typically used by businesses, governments, and organizations for the remote storage, processing, or distribution of large amounts of data.

While many organizations will have computing services in the same location as their offices that support their day-to-day operations, a data center is a structure dedicated to 24/7 large-scale data processing and handling.

Depending on how you define the term, there are anywhere from a half million data centers in the world to many millions. While it’s possible to say that an organization’s on-site servers and data storage can be called a data center, in this discussion we are using the term data center to refer to facilities that are expressly dedicated to housing computer systems and associated components, such as telecommunications and storage systems. The facility might be a private center, which is owned or leased by one tenant only, or a shared data center that offers what are called “colocation services,” and rents space, services, and equipment to multiple tenants in the center.

A large, modern data center operates around the clock, placing a priority on providing secure and uninterrrupted service, and generally includes redundant or backup power systems or supplies, redundant data communication connections, environmental controls, fire suppression systems, and numerous security devices. Such a center is an industrial-scale operation often using as much electricity as a small town.

Types of Data Centers

There are a number of ways to classify data centers according to how they will be used, whether they are owned or used by one or multiple organizations, whether and how they fit into a topology of other data centers; which technologies and management approaches they use for computing, storage, cooling, power, and operations; and increasingly visible these days: how green they are.

Data centers can be loosely classified into three types according to who owns them and who uses them.

Exclusive Data Centers are facilities wholly built, maintained, operated and managed by the business for the optimal operation of its IT equipment. Some of these centers are well-known companies such as Facebook, Google, or Microsoft, while others are less public-facing big telecoms, insurance companies, or other service providers.

Managed Hosting Providers are data centers managed by a third party on behalf of a business. The business does not own data center or space within it. Rather, the business rents IT equipment and infrastructure it needs instead of investing in the outright purchase of what it needs.

Colocation Data Centers are usually large facilities built to accommodate multiple businesses within the center. The business rents its own space within the data center and subsequently fills the space with its IT equipment, or possibly uses equipment provided by the data center operator.

Backblaze, for example, doesn’t own its own data centers but colocates in data centers owned by others. As Backblaze’s storage needs grow, Backblaze increases the space it uses within a given data center and/or expands to other data centers in the same or different geographic areas.

Availability is Key

When designing or selecting a data center, an organization needs to decide what level of availability is required for its services. The type of business or service it provides likely will dictate this. Any organization that provides real-time and/or critical data services will need the highest level of availability and redundancy, as well as the ability to rapidly failover (transfer operation to another center) when and if required. Some organizations require multiple data centers not just to handle the computer or storage capacity they use, but to provide alternate locations for operation if something should happen temporarily or permanently to one or more of their centers.

Organizations operating data centers that can’t afford any downtime at all will typically operate data centers that have a mirrored site that can take over if something happens to the first site, or they operate a second site in parallel to the first one. These data center topologies are called Active/Passive, and Active/Active, respectively. Should disaster or an outage occur, disaster mode would dictate immediately moving all of the primary data center’s processing to the second data center.

While some data center topologies are spread throughout a single country or continent, others extend around the world. Practically, data transmission speeds put a cap on centers that can be operated in parallel with the appearance of simultaneous operation. Linking two data centers located apart from each other — say no more than 60 miles to limit data latency issues — together with dark fiber (leased fiber optic cable) could enable both data centers to be operated as if they were in the same location, reducing staffing requirements yet providing immediate failover to the secondary data center if needed.

This redundancy of facilities and ensured availability is of paramount importance to those needing uninterrupted data center services.

Active/Passive Data Centers

Active/Active Data Centers

LEED Certification

Leadership in Energy and Environmental Design (LEED) is a rating system devised by the United States Green Building Council (USGBC) for the design, construction, and operation of green buildings. Facilities can achieve ratings of certified, silver, gold, or platinum based on criteria within six categories: sustainable sites, water efficiency, energy and atmosphere, materials and resources, indoor environmental quality, and innovation and design.

Green certification has become increasingly important in data center design and operation as data centers require great amounts of electricity and often cooling water to operate. Green technologies can reduce costs for data center operation, as well as make the arrival of data centers more amenable to environmentally-conscious communities.

The ACT, Inc. data center in Iowa City, Iowa was the first data center in the U.S. to receive LEED-Platinum certification, the highest level available.

ACT Data Center exterior

ACT Data Center exterior

ACT Data Center interior

ACT Data Center interior

Factors to Consider When Selecting a Data Center

There are numerous factors to consider when deciding to build or to occupy space in a data center. Aspects such as proximity to available power grids, telecommunications infrastructure, networking services, transportation lines, and emergency services can affect costs, risk, security and other factors that need to be taken into consideration.

The size of the data center will be dictated by the business requirements of the owner or tenant. A data center can occupy one room of a building, one or more floors, or an entire building. Most of the equipment is often in the form of servers mounted in 19 inch rack cabinets, which are usually placed in single rows forming corridors (so-called aisles) between them. This allows staff access to the front and rear of each cabinet. Servers differ greatly in size from 1U servers (i.e. one “U” or “RU” rack unit measuring 44.50 millimeters or 1.75 inches), to Backblaze’s Storage Pod design that fits a 4U chassis, to large freestanding storage silos that occupy many square feet of floor space.

Location

Location will be one of the biggest factors to consider when selecting a data center and encompasses many other factors that should be taken into account, such as geological risks, neighboring uses, and even local flight paths. Access to suitable available power at a suitable price point is often the most critical factor and the longest lead time item, followed by broadband service availability.

With more and more data centers available providing varied levels of service and cost, the choices increase each year. Data center brokers can be employed to find a data center, just as one might use a broker for home or other commercial real estate.

Websites listing available colocation space, such as upstack.io, or entire data centers for sale or lease, are widely used. A common practice is for a customer to publish its data center requirements, and the vendors compete to provide the most attractive bid in a reverse auction.

Business and Customer Proximity

The center’s closeness to a business or organization may or may not be a factor in the site selection. The organization might wish to be close enough to manage the center or supervise the on-site staff from a nearby business location. The location of customers might be a factor, especially if data transmission speeds and latency are important, or the business or customers have regulatory, political, tax, or other considerations that dictate areas suitable or not suitable for the storage and processing of data.

Climate

Local climate is a major factor in data center design because the climatic conditions dictate what cooling technologies should be deployed. In turn this impacts uptime and the costs associated with cooling, which can total as much as 50% or more of a center’s power costs. The topology and the cost of managing a data center in a warm, humid climate will vary greatly from managing one in a cool, dry climate. Nevertheless, data centers are located in both extremely cold regions and extremely hot ones, with innovative approaches used in both extremes to maintain desired temperatures within the center.

Geographic Stability and Extreme Weather Events

A major obvious factor in locating a data center is the stability of the actual site as regards weather, seismic activity, and the likelihood of weather events such as hurricanes, as well as fire or flooding.

Backblaze’s Sacramento data center describes its location as one of the most stable geographic locations in California, outside fault zones and floodplains.

Sacramento Data Center

Sometimes the location of the center comes first and the facility is hardened to withstand anticipated threats, such as Equinix’s NAP of the Americas data center in Miami, one of the largest single-building data centers on the planet (six stories and 750,000 square feet), which is built 32 feet above sea level and designed to withstand category 5 hurricane winds.

Equinix Data Center in Miami

Equinix “NAP of the Americas” Data Center in Miami

Most data centers don’t have the extreme protection or history of the Bahnhof data center, which is located inside the ultra-secure former nuclear bunker Pionen, in Stockholm, Sweden. It is buried 100 feet below ground inside the White Mountains and secured behind 15.7 in. thick metal doors. It prides itself on its self-described “Bond villain” ambiance.

Bahnhof Data Center under White Mountain in Stockholm

Usually, the data center owner or tenant will want to take into account the balance between cost and risk in the selection of a location. The Ideal quadrant below is obviously favored when making this compromise.

Cost vs Risk in selecting a data center

Cost = Construction/lease, power, bandwidth, cooling, labor, taxes
Risk = Environmental (seismic, weather, water, fire), political, economic

Risk mitigation also plays a strong role in pricing. The extent to which providers must implement special building techniques and operating technologies to protect the facility will affect price. When selecting a data center, organizations must make note of the data center’s certification level on the basis of regulatory requirements in the industry. These certifications can ensure that an organization is meeting necessary compliance requirements.

Power

Electrical power usually represents the largest cost in a data center. The cost a service provider pays for power will be affected by the source of the power, the regulatory environment, the facility size and the rate concessions, if any, offered by the utility. At higher level tiers, battery, generator, and redundant power grids are a required part of the picture.

Fault tolerance and power redundancy are absolutely necessary to maintain uninterrupted data center operation. Parallel redundancy is a safeguard to ensure that an uninterruptible power supply (UPS) system is in place to provide electrical power if necessary. The UPS system can be based on batteries, saved kinetic energy, or some type of generator using diesel or another fuel. The center will operate on the UPS system with another UPS system acting as a backup power generator. If a power outage occurs, the additional UPS system power generator is available.

Many data centers require the use of independent power grids, with service provided by different utility companies or services, to prevent against loss of electrical service no matter what the cause. Some data centers have intentionally located themselves near national borders so that they can obtain redundant power from not just separate grids, but from separate geopolitical sources.

Higher redundancy levels required by a company will of invariably lead to higher prices. If one requires high availability backed by a service-level agreement (SLA), one can expect to pay more than another company with less demanding redundancy requirements.

Stay Tuned for Part 2 of The Challenges of Opening a Data Center

That’s it for part 1 of this post. In subsequent posts, we’ll take a look at some other factors to consider when moving into a data center such as network bandwidth, cooling, and security. We’ll take a look at what is involved in moving into a new data center (including stories from Backblaze’s experiences). We’ll also investigate what it takes to keep a data center running, and some of the new technologies and trends affecting data center design and use. You can discover all posts on our blog tagged with “Data Center” by following the link https://www.backblaze.com/blog/tag/data-center/.

The second part of this series on The Challenges of Opening a Data Center will be posted later this week. Use the Join button above to receive notification of future posts in this series.

The post The Challenges of Opening a Data Center — Part 1 appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

Backblaze and GDPR

Post Syndicated from Andy Klein original https://www.backblaze.com/blog/gdpr-compliance/

GDPR General Data Protection Regulation

Over the next few months the noise over GDPR will finally reach a crescendo. For the uninitiated, “GDPR” stands for “General Data Protection Regulation” and it goes into effect on May 25th of this year. GDPR is designed to protect how personal information of EU (European Union) citizens is collected, stored, and shared. The regulation should also improve transparency as to how personal information is managed by a business or organization.

Backblaze fully expects to be GDPR compliant when May 25th rolls around and we thought we’d share our experience along the way. We’ll start with this post as an introduction to GDPR. In future posts, we’ll dive into some of the details of the process we went through in meeting the GDPR objectives.

GDPR: A Two Way Street

To ensure we are GDPR compliant, Backblaze has assembled a dedicated internal team, engaged outside counsel in the United Kingdom, and consulted with other tech companies on best practices. While it is a sizable effort on our part, we view this as a waypoint in our ongoing effort to secure and protect our customers’ data and to be transparent in how we work as a company.

In addition to the effort we are putting into complying with the regulation, we think it is important to underscore and promote the idea that data privacy and security is a two-way street. We can spend millions of dollars on protecting the security of our systems, but we can’t stop a bad actor from finding and using your account credentials left on a note stuck to your monitor. We can give our customers tools like two factor authentication and private encryption keys, but it is the partnership with our customers that is the most powerful protection. The same thing goes for your digital privacy — we’ll do our best to protect your information, but we will need your help to do so.

Why GDPR is Important

At the center of GDPR is the protection of Personally Identifiable Information or “PII.” The definition for PII is information that can be used stand-alone or in concert with other information to identify a specific person. This includes obvious data like: name, address, and phone number, less obvious data like email address and IP address, and other data such as a credit card number, and unique identifiers that can be decoded back to the person.

How Will GDPR Affect You as an Individual

If you are a citizen in the EU, GDPR is designed to protect your private information from being used or shared without your permission. Technically, this only applies when your data is collected, processed, stored or shared outside of the EU, but it’s a good practice to hold all of your service providers to the same standard. For example, when you are deciding to sign up with a service, you should be able to quickly access and understand what personal information is being collected, why it is being collected, and what the business can do with that information. These terms are typically found in “Terms and Conditions” and “Privacy Policy” documents, or perhaps in a written contract you signed before starting to use a given service or product.

Even if you are not a citizen of the EU, GDPR will still affect you. Why? Because nearly every company you deal with, especially online, will have customers that live in the EU. It makes little sense for Backblaze, or any other service provider or vendor, to create a separate set of rules for just EU citizens. In practice, protection of private information should be more accountable and transparent with GDPR.

How Will GDPR Affect You as a Backblaze Customer

Over the coming months Backblaze customers will see changes to our current “Terms and Conditions,” “Privacy Policy,” and to our Backblaze services. While the changes to the Backblaze services are expected to be minimal, the “terms and privacy” documents will change significantly. The changes will include among other things the addition of a group of model clauses and related materials. These clauses will be generally consistent across all GDPR compliant vendors and are meant to be easily understood so that a customer can easily determine how their PII is being collected and used.

Common GDPR Questions:

Here are a few of the more common questions we have heard regarding GDPR.

  1. GDPR will only affect citizens in the EU.
    Answer: The changes that are being made by companies such as Backblaze to comply with GDPR will almost certainly apply to customers from all countries. And that’s a good thing. The protections afforded to EU citizens by GDPR are something all users of our service should benefit from.
  2. After May 25, 2018, a citizen of the EU will not be allowed to use any applications or services that store data outside of the EU.
    Answer: False, no one will stop you as an EU citizen from using the internet-based service you choose. But, you should make sure you know where your data is being collected, processed, and stored. If any of those activities occur outside the EU, make sure the company is following the GDPR guidelines.
  3. My business only has a few EU citizens as customers, so I don’t need to care about GDPR?
    Answer: False, even if you have just one EU citizen as a customer, and you capture, process or store data their PII outside of the EU, you need to comply with GDPR.
  4. Companies can be fined millions of dollars for not complying with GDPR.
    Answer:
    True, but: the regulation allows for companies to be fined up to $4 Million dollars or 20% of global revenue (whichever is greater) if they don’t comply with GDPR. In practice, the feeling is that such fines will be reserved (at least initially) for egregious violators that ignore or merely give “lip-service” to GDPR.
  5. You’ll be able to tell a company is GDPR compliant because they have a “GDPR Certified” badge on their website.
    Answer: There is no official GDPR certification or an official GDPR certification program. Companies that comply with GDPR are expected to follow the articles in the regulation and it should be clear from the outside looking in that they have followed the regulations. For example, their “Terms and Conditions,” and “Privacy Policy” should clearly spell out how and why they collect, use, and share your information. At some point a real GDPR certification program may be adopted, but not yet.

For all the hoopla about GDPR, the regulation is reasonably well thought out and addresses a very important issue — people’s privacy online. Creating a best practices document, or in this case a regulation, that companies such as Backblaze can follow is a good idea. The document isn’t perfect, and over the coming years we expect there to be changes. One thing we hope for is that the countries within the EU continue to stand behind one regulation and not fragment the document into multiple versions, each applying to themselves. We believe that having multiple different GDPR versions for different EU countries would lead to less protection overall of EU citizens.

In summary, GDPR changes are coming over the next few months. Backblaze has our internal staff and our EU-based legal council working diligently to ensure that we will be GDPR compliant by May 25th. We believe that GDPR will have a positive effect in enhancing the protection of personally identifiable information for not only EU citizens, but all of our Backblaze customers.

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Early Challenges: Making Critical Hires

Post Syndicated from Gleb Budman original https://www.backblaze.com/blog/early-challenges-making-critical-hires/

row of potential employee hires sitting waiting for an interview

In 2009, Google disclosed that they had 400 recruiters on staff working to hire nearly 10,000 people. Someday, that might be your challenge, but most companies in their early days are looking to hire a handful of people — the right people — each year. Assuming you are closer to startup stage than Google stage, let’s look at who you need to hire, when to hire them, where to find them (and how to help them find you), and how to get them to join your company.

Who Should Be Your First Hires

In later stage companies, the roles in the company have been well fleshed out, don’t change often, and each role can be segmented to focus on a specific area. A large company may have an entire department focused on just cubicle layout; at a smaller company you may not have a single person whose actual job encompasses all of facilities. At Backblaze, our CTO has a passion and knack for facilities and mostly led that charge. Also, the needs of a smaller company are quick to change. One of our first hires was a QA person, Sean, who ended up being 100% focused on data center infrastructure. In the early stage, things can shift quite a bit and you need people that are broadly capable, flexible, and most of all willing to pitch in where needed.

That said, there are times you may need an expert. At a previous company we hired Jon, a PhD in Bayesian statistics, because we needed algorithmic analysis for spam fighting. However, even that person was not only able and willing to do the math, but also code, and to not only focus on Bayesian statistics but explore a plethora of spam fighting options.

When To Hire

If you’ve raised a lot of cash and are willing to burn it with mistakes, you can guess at all the roles you might need and start hiring for them. No judgement: that’s a reasonable strategy if you’re cash-rich and time-poor.

If your cash is limited, try to see what you and your team are already doing and then hire people to take those jobs. It may sound counterintuitive, but if you’re already doing it presumably it needs to be done, you have a good sense of the type of skills required to do it, and you can bring someone on-board and get them up to speed quickly. That then frees you up to focus on tasks that can’t be done by someone else. At Backblaze, I ran marketing internally for years before hiring a VP of Marketing, making it easier for me to know what we needed. Once I was hiring, my primary goal was to find someone I could trust to take that role completely off of me so I could focus solely on my CEO duties

Where To Find the Right People

Finding great people is always difficult, particularly when the skillsets you’re looking for are highly in-demand by larger companies with lots of cash and cachet. You, however, have one massive advantage: you need to hire 5 people, not 5,000.

People You Worked With

The absolutely best people to hire are ones you’ve worked with before that you already know are good in a work situation. Consider your last job, the one before, and the one before that. A significant number of the people we recruited at Backblaze came from our previous startup MailFrontier. We knew what they could do and how they would fit into the culture, and they knew us and thus could quickly meld into the environment. If you didn’t have a previous job, consider people you went to school with or perhaps individuals with whom you’ve done projects previously.

People You Know

Hiring friends, family, and others can be risky, but should be considered. Sometimes a friend can be a “great buddy,” but is not able to do the job or isn’t a good fit for the organization. Having to let go of someone who is a friend or family member can be rough. Have the conversation up front with them about that possibility, so you have the ability to stay friends if the position doesn’t work out. Having said that, if you get along with someone as a friend, that’s one critical component of succeeding together at work. At Backblaze we’ve hired a number of people successfully that were friends of someone in the organization.

Friends Of People You Know

Your network is likely larger than you imagine. Your employees, investors, advisors, spouses, friends, and other folks all know people who might be a great fit for you. Make sure they know the roles you’re hiring for and ask them if they know anyone that would fit. Search LinkedIn for the titles you’re looking for and see who comes up; if they’re a 2nd degree connection, ask your connection for an introduction.

People You Know About

Sometimes the person you want isn’t someone anyone knows, but you may have read something they wrote, used a product they’ve built, or seen a video of a presentation they gave. Reach out. You may get a great hire: worst case, you’ll let them know they were appreciated, and make them aware of your organization.

Other Places to Find People

There are a million other places to find people, including job sites, community groups, Facebook/Twitter, GitHub, and more. Consider where the people you’re looking for are likely to congregate online and in person.

A Comment on Diversity

Hiring “People You Know” can often result in “Hiring People Like You” with the same workplace experiences, culture, background, and perceptions. Some studies have shown [1, 2, 3, 4] that homogeneous groups deliver faster, while heterogeneous groups are more creative. Also, “Hiring People Like You” often propagates the lack of women and minorities in tech and leadership positions in general. When looking for people you know, keep an eye to not discount people you know who don’t have the same cultural background as you.

Helping People To Find You

Reaching out proactively to people is the most direct way to find someone, but you want potential hires coming to you as well. To do this, they have to a) be aware of you, b) know you have a role they’re interested in, and c) think they would want to work there. Let’s tackle a) and b) first below.

Your Blog

I started writing our blog before we launched the product and talked about anything I found interesting related to our space. For several years now our team has owned the content on the blog and in 2017 over 1.5 million people read it. Each time we have a position open it’s published to the blog. If someone finds reading about backup and storage interesting, perhaps they’d want to dig in deeper from the inside. Many of the people we’ve recruited have mentioned reading the blog as either how they found us or as a factor in why they wanted to work here.
[BTW, this is Gleb’s 200th post on Backblaze’s blog. The first was in 2008. — Editor]

Your Email List

In addition to the emails our blog subscribers receive, we send regular emails to our customers, partners, and prospects. These are largely focused on content we think is directly useful or interesting for them. However, once every few months we include a small mention that we’re hiring, and the positions we’re looking for. Often a small blurb is all you need to capture people’s imaginations whether they might find the jobs interesting or can think of someone that might fit the bill.

Your Social Involvement

Whether it’s Twitter or Facebook, Hacker News or Slashdot, your potential hires are engaging in various communities. Being socially involved helps make people aware of you, reminds them of you when they’re considering a job, and paints a picture of what working with you and your company would be like. Adam was in a Reddit thread where we were discussing our Storage Pods, and that interaction was ultimately part of the reason he left Apple to come to Backblaze.

Convincing People To Join

Once you’ve found someone or they’ve found you, how do you convince them to join? They may be currently employed, have other offers, or have to relocate. Again, while the biggest companies have a number of advantages, you might have more unique advantages than you realize.

Why Should They Join You

Here are a set of items that you may be able to offer which larger organizations might not:

Role: Consider the strengths of the role. Perhaps it will have broader scope? More visibility at the executive level? No micromanagement? Ability to take risks? Option to create their own role?

Compensation: In addition to salary, will their options potentially be worth more since they’re getting in early? Can they trade-off salary for more options? Do they get option refreshes?

Benefits: In addition to healthcare, food, and 401(k) plans, are there unique benefits of your company? One company I knew took the entire team for a one-month working retreat abroad each year.

Location: Most people prefer to work close to home. If you’re located outside of the San Francisco Bay Area, you might be at a disadvantage for not being in the heart of tech. But if you find employees close to you you’ve got a huge advantage. Sometimes it’s micro; even in the Bay Area the difference of 5 miles can save 20 minutes each way every day. We located the Backblaze headquarters in San Mateo, a middle-ground that made it accessible to those coming from San Jose and San Francisco. We also chose a downtown location near a train, restaurants, and cafes: all to make it easier and more pleasant. Also, are you flexible in letting your employees work remotely? Our systems administrator Elliott is about to embark on a long-term cross-country journey working from an RV.

Environment: Open office, cubicle, cafe, work-from-home? Loud/quiet? Social or focused? 24×7 or work-life balance? Different environments appeal to different people.

Team: Who will they be working with? A company with 100,000 people might have 100 brilliant ones you’d want to work with, but ultimately we work with our core team. Who will your prospective hires be working with?

Market: Some people are passionate about gaming, others biotech, still others food. The market you’re targeting will get different people excited.

Product: Have an amazing product people love? Highlight that. If you’re lucky, your potential hire is already a fan.

Mission: Curing cancer, making people happy, and other company missions inspire people to strive to be part of the journey. Our mission is to make storing data astonishingly easy and low-cost. If you care about data, information, knowledge, and progress, our mission helps drive all of them.

Culture: I left this for last, but believe it’s the most important. What is the culture of your company? Finding people who want to work in the culture of your organization is critical. If they like the culture, they’ll fit and continue it. We’ve worked hard to build a culture that’s collaborative, friendly, supportive, and open; one in which people like coming to work. For example, the five founders started with (and still have) the same compensation and equity. That started a culture of “we’re all in this together.” Build a culture that will attract the people you want, and convey what the culture is.

Writing The Job Description

Most job descriptions focus on the all the requirements the candidate must meet. While important to communicate, the job description should first sell the job. Why would the appropriate candidate want the job? Then share some of the requirements you think are critical. Remember that people read not just what you say but how you say it. Try to write in a way that conveys what it is like to actually be at the company. Ahin, our VP of Marketing, said the job description itself was one of the things that attracted him to the company.

Orchestrating Interviews

Much can be said about interviewing well. I’m just going to say this: make sure that everyone who is interviewing knows that their job is not only to evaluate the candidate, but give them a sense of the culture, and sell them on the company. At Backblaze, we often have one person interview core prospects solely for company/culture fit.

Onboarding

Hiring success shouldn’t be defined by finding and hiring the right person, but instead by the right person being successful and happy within the organization. Ensure someone (usually their manager) provides them guidance on what they should be concentrating on doing during their first day, first week, and thereafter. Giving new employees opportunities and guidance so that they can achieve early wins and feel socially integrated into the company does wonders for bringing people on board smoothly

In Closing

Our Director of Production Systems, Chris, said to me the other day that he looks for companies where he can work on “interesting problems with nice people.” I’m hoping you’ll find your own version of that and find this post useful in looking for your early and critical hires.

Of course, I’d be remiss if I didn’t say, if you know of anyone looking for a place with “interesting problems with nice people,” Backblaze is hiring. 😉

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