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	<title>Statistic &#8211; Noise</title>
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		<title>How we evaluated the business impact of marketing campaigns</title>
		<link>https://noise.getoto.net/2024/05/19/how-we-evaluated-the-business-impact-of-marketing-campaigns/</link>
		
		<dc:creator><![CDATA[Grab Tech]]></dc:creator>
		<pubDate>Sun, 19 May 2024 00:10:10 +0000</pubDate>
				<category><![CDATA[a-b-testing]]></category>
		<category><![CDATA[Engineering]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[Optimisation]]></category>
		<category><![CDATA[Statistic]]></category>
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					<description><![CDATA[In a previous post, we introduced our systems for running marketing campaigns. Although we sent millions of messages daily, we had little insight into their effectiveness. Did they engage our users with our promotions? Did they encourage more transacti...]]></description>
		
		
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