Post Syndicated from Advait Gomkale original https://aws.amazon.com/blogs/messaging-and-targeting/introducing-amazon-simple-email-service-ses-pricing-plans/
Businesses rely on email to deliver critical notifications, nurture customer relationships, and grow revenue. But their success depends on more than just sending the right message. It depends on emails getting delivered to the inbox and ultimately getting read. When emails land in spam or go unread, the business impact is real and measurable: missed engagement, eroded customer trust, and lost revenue.
Most email providers offer capabilities to help improve deliverability, including dedicated sending infrastructure, reputation monitoring, address validation, and inbox placement testing. But these capabilities are typically sold as individual add-ons, each priced separately. Reaching the inbox consistently shouldn’t require evaluating dozens of options independently.
That changes today with Amazon SES pricing plans. Pick a plan, and the right capabilities are already included at up to 22% less than purchasing them individually.
Amazon SES pricing plans
Amazon SES offers three plans: Essentials, Pro, and Enterprise. Each builds on the one before it, offering more capability, so you choose the one that fits your email needs.
Essentials
Get started with Amazon SES. Monitor how emails perform and get insights to help improve deliverability over time.
Send email reliably at scale and see what’s happening: which emails are landing, which are bouncing, and what needs attention. Essentials gives you the data and recommendations to guide your improvements, with the flexibility to upgrade to Pro as your deliverability needs grow.
Pro
Get higher deliverability with dedicated infrastructure and proactive reputation protection. Reach the inbox consistently as sending scales.
Pro shifts deliverability from reactive to proactive. With Pro, your sending runs on dedicated IPs, keeping your reputation isolated from other senders. Invalid addresses are caught before they bounce, and you see inbox placement across providers your domains send through, not just within SES. Pro helps you prevent problems, not just discover them after the fact.
Enterprise
Get the most out of Amazon SES. Reach the inbox reliably, stay resilient globally, and isolate sending reputation across workloads.
Everything in Pro, plus resilience that keeps email flowing if a region goes down, reputation isolation across separate workloads, and an annual deliverability assessment. This is the most comprehensive SES experience available.
For full pricing details and a complete feature comparison across all three plans, visit the Amazon SES Pricing page.
Getting started
Starting July 21, 2026, all new SES accounts begin on the Essentials plan. Returning customers who have not sent or processed email through SES since June 1, 2025 also begin on the Essentials plan. From there, you can upgrade to Pro or Enterprise, or switch to à-la-carte pricing at any time. Customers who have sent or processed email through SES on or after June 1, 2025 remain on à-la-carte pricing and can switch to a plan anytime.
If you are new to AWS, the AWS Free Tier provides up to $200 in credits during your first six months that you can apply toward Amazon SES pricing plans. As of July 21, 2026, the SES-specific free tier (3,000 email message charges per month for your first 12 months after first SES use) is no longer available for new customers. If you are currently on the SES-specific free tier, your benefits continue for the remainder of your 12-month period.
To get started, sign in to the Amazon SES console and navigate to the Pricing plan section. To learn more, visit the Amazon SES Pricing page or explore the Amazon SES documentation.