All posts by Mary Ellen Cavanagh

Backblaze and CHESA: Doubling Down on a Premier Media Workflow Partnership

Post Syndicated from Mary Ellen Cavanagh original https://www.backblaze.com/blog/backblaze-and-chesa-partnership/

A decorative image showing the Backblaze and CHESA logos.

Media workflows have always been complex, requiring seamless collaboration, robust storage, and advanced systems integration. Today, with the explosion of content demands and rapid technological advancements, media organizations need solutions that can scale, innovate, and empower teams to deliver faster and better. 

Backblaze and CHESA, long-standing partners and leaders in media workflow solutions, are doubling down on their relationship with CHESA to elevate creative workflows with a joint go-to-market partnership. This enhanced partnership builds on years of success, combining Backblaze’s high-performance, secure cloud storage with CHESA’s expertise in media technology systems integration to provide even more impactful solutions tailored to the needs of modern media-driven organizations.

Together, we’re continuing to make it easier than ever for organizations to streamline content production, enhance accessibility, and achieve business objectives with greater efficiency. In this blog, I’ll explain the key benefits of this expanded collaboration and highlight how it’s already driving transformative results for clients like the Philadelphia Eagles.

The media workflow challenge

From production studios and broadcasters to professional sports teams and creative agencies, media organizations face a growing list of challenges:

  • Massive data volumes: Video, audio, and other rich media assets require scalable and secure storage solutions to handle terabytes or even petabytes of data.
  • Fragmented workflows: Teams often juggle multiple tools and platforms, leading to inefficiencies and bottlenecks.
  • Access and collaboration: Remote work and distributed teams demand seamless real-time access to media assets.
  • Budget constraints: Organizations need cost-effective solutions that don’t compromise performance or security.

The expanded partnership between Backblaze and CHESA continues to address these pain points head-on by combining best-in-class cloud storage with tailored workflow solutions.

The Backblaze + CHESA solution

Real-world success: The Philadelphia Eagles

One of the most compelling examples of the Backblaze + CHESA partnership is the Philadelphia Eagles’ transition from traditional LTO tape storage to a cloud-based media workflow. With over 800TB under management, switching to cloud storage meant that the team instantly made their data more agile, scoring immediate access to faster content creation and remote workflows. 

“Now I can easily share entire broadcasts by copying and sharing a link from our MAM. No need for FTP downloads or uploading to other platforms. It’s fast, seamless, and ensures everyone can view the content without issues.”
—Stacy Kelleher, Director of Production, Philadelphia Eagles

Backblaze B2 integrated seamlessly with the Eagles’ preferred tech stack, which leverages a Quantum QXS storage area network (SAN) and Mimir, a cloud-based video production platform.

The challenge

The Eagles faced significant challenges with their legacy storage system:

  • Limited accessibility: LTO tape storage made it difficult to access archived footage, which hindered content production timelines quickly.
  • Time-consuming processes: Retrieving footage from physical tapes was manual and slow.
  • Scaling limitations: As the team’s content library grew, so did the complexity and cost of managing tape storage.

The solution

By leveraging the expanded capabilities of Backblaze and CHESA’s partnership, the Eagles:

  • Transitioned their extensive media library to Backblaze B2 Cloud Storage.
  • Integrated CHESA’s tailored media workflow solutions for seamless access and collaboration.
  • Gained immediate access to decades of archived footage, enabling faster content creation and improved fan engagement.

The results

The Eagles’ media team now enjoys:

  • Accelerated content production: Instant access to archived footage has streamlined workflows, allowing the team to create engaging content more efficiently.
  • Enhanced scalability: With Backblaze B2, the Eagles can easily scale their storage as their content library grows.
  • Improved fan engagement: Faster production timelines enable the team to deliver high-quality content that keeps fans connected and engaged.

Peripheral content drives revenue through monetized clicks like highlights and select moments. Quick sharing and streamlined proof-of-performance delivery keep sponsors satisfied.”
—Ryan Lakey, Principal Lead, Solutions, CHESA

Accelerated media workflows

Integrating Backblaze B2 Cloud Storage with CHESA’s media workflow expertise has long been a cornerstone of success for media teams. By enhancing this integration, media teams can experience even faster workflows, immediate asset access, and seamless collaboration across tools and teams. By eliminating the delays associated with traditional storage methods, teams can:

  • Quickly retrieve and edit high-resolution media files.
  • Share assets effortlessly with collaborators anywhere in the world.
  • Spend less time managing infrastructure and more time creating impactful content.

Backblaze + CHESA benefits

Scalable and cost-effective storage

Backblaze B2 Cloud Storage offers always-hot, S3 compatible object storage at a fraction of the cost of traditional providers like Amazon S3. This cost-effectiveness, combined with CHESA’s expertise in designing and integrating scalable systems, ensures organizations can:

  • Scale their storage needs as projects grow or shrink.
  • Optimize budgets without compromising on performance.
  • Rely on predictable pricing that avoids surprise costs.

Enhanced data security and accessibility

In the media world, accessibility and security are paramount. Backblaze and CHESA provide solutions that keep media assets safe while ensuring real-time access for production teams. Key benefits include:

  • Secure, encrypted storage to protect sensitive media.
  • High availability for instant access to files when needed.
  • Resiliency and redundancy to ensure data integrity, even in the face of unexpected disruptions.

These capabilities have been critical for clients like professional sports teams, broadcasters, and creative agencies that manage vast libraries of high-value media content.

Comprehensive support and maintenance

CHESA’s dedicated support services and Backblaze’s reliable cloud infrastructure ensure organizations experience minimal downtime and sustained operational efficiency. This comprehensive support includes:

  • Proactive monitoring and maintenance.
  • Remote and onsite assistance for hardware, software, and workflows.
  • Consistent communication to address issues before they impact production.

Why this partnership matters

The expanded Backblaze and CHESA partnership is more than just a collaboration—it’s a commitment to empowering media organizations with innovative, efficient, and secure solutions. Here’s why it stands out:

  • Deeply customized solutions: Every organization’s needs are unique. Backblaze Solution Engineers and CHESA Workflow Engineers dive deep into clients’ specific workflows and objectives to design and implement solutions specifically tailored to their needs.
  • Unrivaled expertise, built over decades: Rely on the combined power of Backblaze and CHESA’s deep-rooted experience in cloud storage and media technology.
  • Your future-proof media strategy: Navigate the changing media landscape with confidence, leveraging our scalable and cutting-edge solutions.

Take the next step

Whether you’re a professional sports team looking to enhance fan engagement, a broadcaster aiming to streamline production, or a creative agency seeking cost-effective storage, Backblaze and CHESA are here to help.

Discover how our expanded solutions can revolutionize your media workflows. Visit our dedicated solution page to learn more and to schedule a consultation tailored to your organization’s needs.

Learn More about Backblaze + CHESA  ➔ 

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Backblaze Now Available via Carahsoft’s NASPO Contract

Post Syndicated from Mary Ellen Cavanagh original https://backblazeprod.wpenginepowered.com/blog/backblaze-now-available-via-carahsofts-naspo-contract/

A decorative image showing three logos: Backblaze, carahsoft, and NASPO ValuePoint.

If you’re an IT professional for a state, local government, or educational institution or you’re a reseller serving those entities, you know firsthand how complex and time consuming procurement can truly be. Onboarding a cloud storage provider that meets both your needs and your organization’s procurement requirements is a challenge. And the need for affordable and secure data storage has never been greater—an incredible 79% of educational institutions reported being hit with ransomware in the past year. 

Today, choosing Backblaze as your preferred cloud storage provider just got a lot easier. Backblaze is now available to purchase via Carahsoft’s National Association of State Procurement Officials (NASPO) ValuePoint contract. 

The contract addition enables Carahsoft, The Trusted Government IT Solutions Provider®, and Backblaze to provide cloud storage solutions to participating states, local governments, and educational institutions. The contract also comes on the heels of Backblaze’s inclusion on Carahsoft’s NYOGS- and OMNIA-approved vendor lists.

What Is the NASPO ValuePoint Contract?

NASPO ValuePoint is a cooperative purchasing program that facilitates public procurement solicitations and agreements using a lead-state model, which means one state or organization takes the lead on soliciting proposals on behalf of others and working with a sourcing team to evaluate responses and choose a vendor. By leveraging the leadership and expertise of all states and the collective purchasing power of their public entities, NASPO ValuePoint delivers the highest valued, reliable, and competitively sourced contracts, offering public entities outstanding pricing.

Benefits to Customers

As a state, local government, or educational institution, you get a number of benefits by purchasing Backblaze through Carahsoft’s ValuePoint contract, including:

  • Simplified Procurement: You don’t have to go through the hassle of setting up your own contracts or negotiating prices. You can just use the NASPO ValuePoint contract, and that hard work is already taken care of.
  • Cost Savings: Because the ValuePoint contract covers lots of states and organizations, services are purchased in bulk, which usually means cheaper prices.
  • Time Savings: You save time researching suppliers or going through a long bidding process. You can just choose from the options already approved under the contract.
  • Quality Assurance: The contract usually has strict standards for its offerings, ensuring that you as a customer get access to quality products and services.

Benefits for Resellers

Resellers who are not currently listed on the NASPO ValuePoint Contract can still reap the benefits as well (and if you’re already listed, even better). By purchasing Backblaze through Carahsoft, you will gain:

  • Access to a Larger Market: Resellers can sell Backblaze to multiple states or organizations without having to negotiate separate contracts each time. This means more potential cloud customers.
  • Streamlined Sales Process: You don’t have to spend as much time and effort trying to win individual contracts. Now that Backblaze is on the NASPO ValuePoint Contract, you’re pre-approved to sell B2 Cloud Storage and Computer Backup to all participating entities.
  • Increased Credibility: With Backblaze being part of a trusted contract like NASPO ValuePoint, you can enhance your reputation and credibility in the cloud market, potentially attracting more customers.
  • Stable Revenue Stream: Having a contract with multiple states or organizations provides a more stable and predictable revenue stream for you as a reseller, as you have access to a broader customer base.

Making It Easier to Provision Backblaze

As a public sector agency, you face some of the greatest challenges when it comes to affordably protecting and using your data given ransomware attacks and budget constraints. Carahsoft’s NASPO program cuts through this complexity with cooperative purchasing, resulting in more favorable terms and conditions and competitive pricing. 

Previously, it was hard for many state, local, educational and government institutions to benefit from the affordability and reliability that Backblaze provides. Now, Backblaze’s addition to Carahsoft’s NASPO contract streamlines procurement of B2 Cloud Storage and Backblaze Computer Backup—speeding up your acquisition timeline.

The availability of the Backblaze portfolio to NASPO members strengthens our partnership by aligning with Government procurement processes and expanding Backblaze’s reach in the Public Sector market. It is critical we support the Government as they work to modernize their cloud data storage systems to meet the demands of an increasingly digital era. By collaborating with Backblaze and our reseller partners, we can continue to expand and improve agency access to the affordable, cutting-edge solutions they need to achieve mission success.

—John Rentz, MultiCloud Team Lead, Carahsoft

How to Purchase Backblaze via Carahsoft

Backblaze’s offerings are available through Carahsoft’s NASPO ValuePoint Master Agreement #AR2472 and OMNIA Partners Contract #R191902. To purchase, reach out to your preferred reseller or contact the Backblaze team. For more information about the NASPO ValuePoint Master Agreement, contact the Carahsoft team at [email protected].

More About Carahsoft

Carahsoft Technology Corp. is The Trusted Government IT Solutions Provider®, supporting public sector organizations across federal, state and local government agencies and education and healthcare markets. As the Master Government Aggregator® for our vendor partners, Carahsoft delivers solutions for multicloud, cybersecurity, DevSecOps, big data, artificial intelligence, open source, customer experience and engagement, and more.

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Leveraging Backblaze Drive Stats to Boost Backblaze B2 Cloud Storage Sales: A Guide for Reseller Partners

Post Syndicated from Mary Ellen Cavanagh original https://www.backblaze.com/blog/leveraging-backblaze-drive-stats-to-boost-backblaze-b2-cloud-storage-sales-a-guide-for-reseller-partners/

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If you’re a reseller partner, we know it’s hard to cut through the noise and get potential clients interested in the services you sell. It helps when you’re able to share relevant, useful, truly valuable information with them to build your brand and engage potential clients in prospective services. 

The Backblaze Drive Stats reports can be a powerful tool in your arsenal. They not only provide insights into drive reliability but also empower you to better position and sell Backblaze B2 Cloud Storage. So, let’s dig into what Drive Stats are and how you can use them to serve your clients.

What Are Drive Stats?

The Backblaze Drive Stats reports include a comprehensive set of data that Backblaze openly shares about the performance and reliability of the hard drives that we use in our data centers. The data we publish is excellent for building trust with customers—it’s unique in the industry, regularly covered in industry media, and used by everyone from IT admins to research institutions to inform their strategies. Use it to level up your understanding of hard drives in general—including how they affect cloud storage infrastructure—and to build trust with end users around Backblaze in particular.

How Can I Use Drive Stats as a Reseller?

Identifying and Addressing Customer Concerns

You probably encounter customer concerns regarding the potential risks associated with data storage—both on premises and in the cloud—all the time. With Drive Stats, you can speak to those concerns with hard data on drive failure rates. This data-driven approach empowers customers to make optimal operational decisions and positions you as a knowledgeable, trusted advisor in their cloud storage journey.

Tailoring Solutions to Customer Needs

Every business has unique data storage and backup requirements, often a combination of on premises and cloud based data storage. In crafting the proper storage solution for your clients, you are often confronted with cost versus reliability trade-offs. The Backblaze Drive Stats reports provide a dependable source of unbiased drive reliability statistics when local data storage is required. With the Drive Stats data at hand, you can apply your knowledge and experience to confidently propose and deliver a comprehensive, cost-effective data storage and backup solution at a fair price that meets your customers’ unique needs.

Educating Customers on Data Management Best Practices

Beyond selling a product, you play a vital role in educating your customers on best practices for data management. Backblaze Drive Stats provide you with valuable insights that can be shared with your clients to help them make informed decisions about their storage strategy. By educating customers on the factors that contribute to reliable and efficient data storage, you position yourselves as trusted advisors in the rapidly evolving world of cloud technology.

Drive Stats as Your Competitive Advantage

In the competitive landscape of cloud storage solutions, reseller partners can gain a strategic advantage by harnessing the power of Backblaze Drive Stats as an effective, valuable, and powerful piece of content. The stats not only enhance transparency and build trust with customers but also empower resellers to effectively address concerns, tailor solutions, and educate clients on data management best practices. By leveraging this valuable resource, resellers can position themselves as leaders in the market and drive the success of Backblaze B2 Cloud Storage.

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Cloud Storage for Higher Education: Benefits & Best Practices

Post Syndicated from Mary Ellen Cavanagh original https://www.backblaze.com/blog/cloud-storage-for-higher-education-benefits-best-practices/

A decorative image showing files and graduation caps being thrown in the air towards the Backblaze cloud.

Universities and colleges lead the way in educating future professionals and conducting ground-breaking research. Altogether, higher education generates hundreds of terabytes—even petabytes—of data. But, higher education also faces significant data risks. They are one of the most targeted industries for ransomware, with 79% of institutions reporting they were hit with ransomware in the past year.

While higher education institutions often have robust data storage systems that can even include their own off-site disaster recovery (DR) centers, cloud storage can provide several benefits that legacy storage systems cannot match. In particular, cloud storage allows schools to protect from ransomware with immutability, easily grow their datasets without constant hardware outlays, and protect faculty, student, and researchers’ computers with cloud-based endpoint backups.

Cloud storage is also a promising alternative to cloud drives, traditionally a popular option for higher education institutions. While cloud drives provide easy storage across campus, both Google and Microsoft have announced the end of their unlimited storage tiers for education. Faced with changes to the original service, many higher education institutions are looking for alternatives. Plus, cloud drives do not provide true, incremental backup, do not adequately protect from ransomware, and have limited options for recovery.   

Ultimately, cloud storage better protects your school from local disasters and ransomware with a secure, off-site copy of your data. And, with the right cloud service provider, it can be much more affordable than you think. In this article, we’ll look at the benefits of cloud storage for higher education, study some popular use cases, and explore best practices and provisioning considerations.

The Benefits of Cloud Storage in Higher Education

Cloud storage solutions present a host of benefits for organizations in any industry, but many of these benefits are particularly relevant for higher education institutions. Let’s take a look:

1. Enhanced Security

Higher education institutions have emerged as one of ransomware attackers’ favorite targets—63% of higher education CISOs say a cyber attack is likely within the next year. Data backups are a core part of any organization’s security posture, and that includes keeping those backups protected and secure in the cloud. Using cloud storage to store backups strengthens backup programs by keeping copies off-site and geographically distanced, which adheres to the 3-2-1 backup strategy (more on that later). Cloud storage can also be made immutable using tools like Object Lock, meaning data can’t be modified or deleted. This feature is often unavailable in existing data storage hardware.

2. Cost-Effective Storage

Higher education generates huge volumes of data each year. Keeping costs low without sacrificing in other areas is a key priority for these institutions, across both active data and archival data stores. Cloud storage helps higher education institutions use their storage budgets effectively by not paying to provision and maintain on-premises infrastructure they don’t need. It can also help higher education institutions migrate away from linear tape-open (LTO) which can be costly to manage.

3. Improved Scalability

As digital data continues to grow, it’s important for those institutions to be able to easily scale with their storage needs. Cloud storage allows higher education institutions to avoid potentially over-provisioning infrastructure with the ability to affordably tier off data to the cloud. 

4. Data Accessibility

Making data easily accessible is important for many aspects of higher education. From the impact of scientific researchers to the ongoing work of attracting students to the university, the increasing quantities of data that higher education creates needs to be easy to access, use, and manage. Cloud storage makes data accessible from anywhere, and with hot cloud storage, there are no access delays like there can be with cold cloud storage or LTO tape.

5. Supports Cybersecurity Insurance Requirements

It’s increasingly common to utilize cyber insurance to offset potential liabilities incurred by a cyber attack. Many of those applications ask if the covered entity has off-site backups or immutable backups. Sometimes they even specify the backup has to be held somewhere other than the organization’s own locations. (We’ve seen other organizations outside of higher ed adding cloud storage for this reason as well). Cloud storage provides a pathway to meeting cyber insurance requirements universities may face.

How Higher Ed Institutions Can Use Cloud Storage Effectively

There are many ways higher education institutions can make effective use of cloud storage solutions. The most common use case is cloud storage for backup and archive systems. Transitioning from on-premises storage to cloud-based solutions—even if an organization is only transitioning a part of their total data footprint while retaining on-premises systems—is a powerful way for higher education institutions to protect their most important data.  To illustrate, here are some common use cases with real-life examples:

LTO Replacement

It’s no surprise that maintaining tape is a pain. While it’s the only true physical air-gap solution, it’s also a time suck, and those are precious hours that your IT team should be spending on strategic initiatives. This is particularly applicable in projects that generate huge amounts of data, like scientific research. Cloud storage provides the same off-site protection as LTO with far fewer maintenance hours. 

Off-Site Backups

As mentioned, higher ed institutions often keep an off-site copy of their data, but it’s commonly a few miles down the road—perhaps at a different branch’s campus. Transitioning to cloud storage allowed Coast Community College District (CCCD) to quit chauffeuring physical tapes to an off-site backup center about five miles away and instead implement a virtualized, multi-cloud solution with truly geographically distanced backups.

Protection From Ransomware

A ransomware attack is not a matter of if, but when. Cloud storage provides immutable ransomware protection with Object Lock, which creates a “virtual” air gap. Pittsburg State University, for example, leverages cloud storage to protect university data from ransomware threats. They strengthened their protection four-fold by adding immutable off-site data backups, and are now able to manage data recovery and data integrity with a single robust solution (that doesn’t multiply their expenses).

Computer Backup

While S3 compatible object storage provides a secure destination for data from servers, virtual machines (VMs), and network attached storage (NAS), it’s important to remember to back up faculty, staff, student, and researchers’ computers as well. Workstation backup is particularly important for organizations that are leveraging cloud drives, as these platforms are only designed to capture data stored in their respective clouds, leaving local files vulnerable to loss. But, one thing you don’t want is a drain on your IT resources—you want a solution that’s easy to implement, easy to manage ongoing, and simple enough to serve users of varying tech savviness. 

Best Practices for Data Backup and Management in the Cloud

Higher education institutions (and anyone, really!) should follow basic best practices to get the most out of their cloud storage solutions. Here are a few key points to keep in mind when developing a data backup and management strategy for higher education:

The 3-2-1 Backup Strategy

This widely accepted foundational structure recommends keeping three copies of all important data (one primary copy and two backup copies) on two different media types (to diversify risk) and storing at least one copy off-site. While colleges and universities frequently have high-capacity data storage systems, they don’t always adhere to the 3-2-1 rule. For instance, a school may have an off-site disaster recovery site, but their backups are not on two different media types. Or, they may be meeting the two-media-type rule but their media are not wholly off-site. Keeping your backups at a different campus location does not constitute a true off-site backup if you’re in the same region, for instance—the closer your data storage sites are, the more likely they’ll be subject to the same risks, like network outages, natural disasters, and so on.

Regular Data Backups

You’re only as strong as your last backup. Maintaining a frequent and regular backup schedule is a tried and true way to ensure that your institution’s data is as protected as possible. Schools that have historically relied on Google Drive, Dropbox, OneDrive, and other cloud drive systems are particularly vulnerable to this gap in their data protection strategy. Cloud drives provide sync functionality; they are not a true backup. While many now have the ability to restore files, restore periods are limited and not customizable and services often only back up certain file types—so, your documents, but not your email or user data, for instance. Especially when you’re talking about larger organizations with complex file management and high compliance needs, they don’t provide adequate protection from ransomware. Speaking of ransomware…

Ransomware Protection

Educational institutions (including both K-12 and higher ed) are more frequently targeted by ransomware today than ever before. When you’re using cloud storage, you can enable security features like Object Lock to offer “air gapped” protection and data immutability in the cloud. When you add endpoint backup, you’re ensuring that all the data on a workstation is backed up—closing a gap in cloud drives that can leave certain types of data vulnerable to loss.

Disaster Recovery Planning

Incorporating cloud storage into your disaster recovery strategy is the best way to plan for the worst. If unexpected disasters occur, you’ll know exactly where your data lives and how to restore it so you can get back to work quickly. Schools will often use cross-site replication as their disaster recovery solution, but such methods can fail the 3-2-1 test (see above) and it’s not a true backup since replication functions much the same way as sync. If ransomware invades your primary dataset, it can be replicated across all your copies. Cloud storage allows you to fortify your disaster recovery strategy and plug the gaps in your data protection.

Regulatory Compliance

Universities work with and store many diverse kinds of information, including highly regulated data types like medical records and research data. It’s important for higher education to use cloud storage solutions that help them remain in compliance with data privacy laws and federal or international regulations. Providers like Backblaze that frequently work with higher education institutions will usually have a HECVAT questionnaire available so you can better understand a vendor’s compliance and security stance, and they go through regular compliance audits via regulatory agencies like StateRAMP or SOC-2 certifications.

Comprehensive Protection

While it’s obvious that data systems like servers, virtual machines, and network attached storage (NAS) should be backed up, consider the other important sources of data that should be included in your protection strategy. For instance, your Microsoft 365 data should be backed up because you cannot rely on Microsoft to provide adequate backups. Under the shared responsibility model, Microsoft and other SaaS providers state that your data is your responsibility to back up—even if it’s stored on their cloud. And don’t forget about your faculty, student, staff, and researchers’ computers. These devices can hold incredibly valuable work and having a native endpoint backup solution is critical.

The Importance of Cloud Storage for Higher Education Institutions

Institutions of higher education were already on the long road toward digital transformation before the pandemic hit, but 2020 forced any reluctant parties to accept that the future was upon us. The combination of schools’ increasing quantities of sensitive and protected data and the growing threat of ransomware in the higher education space reinforce the need for secure and robust cloud storage solutions. As time has gone on, it’s clear that the diverse needs of higher education institutions need flexible, scalable, affordable solutions, and that current and legacy solutions have room for improvement. 

Universities that leverage best practices like designing 3-2-1 backup strategies, conducting frequent and regular backups, and developing disaster recovery plans before they’re needed will be well on their way toward becoming more modern, digital-first organizations. And with the right cloud storage solutions in place, they’ll be able to move the needle with measurable business benefits like cost effectiveness, data accessibility, increased security, and scalability.

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