All posts by sakoppes

Improve email delivery rates with email delivery and engagement history for every email

Post Syndicated from sakoppes original

Email is a ubiquitous way to reach customers, whether to stay in touch, offer new services, or inform customers of product changes or transaction status. Amazon Simple Email Service helps customers send hundreds of billions of emails each month, and now offers more tools to improve email delivery rates and explore campaign success. SES’ Virtual Deliverability Manager now supports email delivery and engagement history, giving customers the ability to easily troubleshoot and investigate email delivery activities. Customers can verify the delivery of emails, identify the source of deliverability challenges, and find means to improve their email delivery rates. This reduces the effort needed to debug delivery problems, and lowers the mean time to resolution when responding to email delivery operational events.

How did Amazon SES’ deliverability features work before?

Previously, customers could get powerful insights into their delivery rates using SES Virtual Deliverability Manager, but they could not explore delivery activity at the level of individual messages. Customers could see overall send, delivery, bounce, and open/click rates for their accounts, as well as by mailbox provider (e.g. Gmail or Hotmail), sending email address, and configuration set. These insights were aggregated across multiple emails, making it difficult to find specific examples of failures to support troubleshooting efforts. It was also not possible to verify individual email delivery status and troubleshoot specific failures, which is a common customer support use case. Customers could implement custom solutions tracking delivery events emitted by SES, but this required custom coding and private data store maintenance. Often the associated effort was a barrier to customers, and they simply did not have an effective way to troubleshoot delivery problems at scale.

What new capabilities are available to enhance email deliverability?

Now, customers can see the delivery transaction status and details for every email they have sent in the last 30 days. As an integrated part of the SES Virtual Deliverability Manager experience, customers have a seamless search and drilldown experience built into the AWS SES console, to search for email transaction records and explore delivery status. It’s easy to pivot by multiple criteria, including searches by sending email address, or looking at the emails sent to a specific recipient. Customers can narrow down searches to specific timeframes and sample based on delivery status. The flexible query capabilities of Virtual Deliverability Manager help customers quickly solve a variety of use cases, from verifying whether an order shipment notification has been delivered, to sampling mailbox provider responses to failed email deliveries when investigating a drop in delivery rates.

How to view email search results with a list of emails retrieved based on search criteria.

What can I do with the new email delivery and engagement history capabilities?

Lookup individual email recipient history:

Say you have a customer support team that gets complaints from customers about not getting specific transactional emails, such as a shipping confirmation email. Without a custom solution, it was difficult to confirm whether a specific email sent through SES had indeed reached the target recipient. Now you can look up the recent email history of a single recipient, and quickly see all the emails sent to that recipient with delivery and engagement status. It’s easy to see, for example, if an email bounced because a customer’s mailbox was full. It’s easy to get a fast and concise answer, streamlining investigations into single delivery events.

Understand drops in email delivery rates:

Another interesting case is when you have a drop in deliverability success rates, and you need to find out why. Now you can easily search for emails that bounced within a specific timeframe, and look at the message received from the mailbox provider which describes the bounce reason. These messages often contain useful information, such as identifying messages identified as spam or listed in a public blocklist. You can also see if send actions are failing because recipients are on your blocklist. This helps quickly narrow down the possible root causes to resolve delivery issues quickly.

How to view email delivery transaction details showing the delivery message.

Find your most engaged customers:

It’s also helpful to be able to find lists of customers who might benefit from focused marketing efforts. When you send emails through SES, you can track whether recipients open the emails and whether they click on links in the content. In aggregate these metrics helps show campaign success, but now you can find out who engaged with your emails to drive further outreach efforts. Searching for emails from a specific sender that have had a click event will give you a list of recipients that may be responsive to further actions. It takes just seconds with Virtual Deliverability Manager, and you can use the Export feature to easily pull your search results into a spreadsheet.

How to see email search results filtered by engagement status.

How to get started with email delivery and engagement history:

To get started using email delivery and engagement history, if you have Virtual Deliverability Manager enabled, just open the AWS SES console, navigate to the Virtual Deliverability Manager Dashboard in the left navigation, and click on the “Messages” tab. For customers who wish to enable Virtual Deliverability Manager, just open the AWS SES console and navigate to the Virtual Deliverability Manager page in the left navigation, and follow the instructions to turn on Virtual Deliverability Manager.

If you want to learn more, see the Virtual Deliverability Manager dashboard documentation.

How to enable deliverability features in Amazon SES

Get started with SES visit

Amazon Simple Email Service adds email delivery features to revised free tier

Post Syndicated from sakoppes original

On August 1st, 2023, Amazon Simple Email Service (SES) will launch a revised, more flexible free tier that allows AWS customers to try more SES features without commitment or cost. SES customers will be able to send or receive up to 3,000 messages each month for a year after they begin using SES, free of charge[1]. Customers can now try advanced SES capabilities, like deliverability analytics and optimization through Virtual Deliverability Manager (VDM), in the free tier. With access to these new features, customers can use the free tier to build full proof-of-concept workloads to experiment with SES’ powerful tools.

How did the SES free tier work previously?

Previously, the SES free tier only covered outbound messages sent from AWS compute services such as EC2 instances. Customers using other types of computing services for sending outbound messages had no SES free tier available. Customers could also receive up to 1,000 inbound email messages free each month. Customers evaluating SES had to pay to explore more advanced features like Virtual Deliverability Manager, a suite of tools customers use to improve delivery rates for outbound emails. This made it difficult to avoid charges when exploring advanced SES use cases, such as when building prototype email sending workloads to explore ways to monitor and optimize email delivery success and engagement rates.

New email deliverability features in the SES free tier

The revised SES free tier offers a more flexible model, introducing a shared limit which applies to pay-as-you-go message charges including inbound email messages, outbound email messages sent from any source, and email charges for Virtual Deliverability Manager. This model makes it easier to choose the right combination of features to fit your use cases when exploring SES features end-to-end without commitment. The revised free tier includes up to 3,000 messages each month for 12 months after you start using SES, which are shared across the features included in the revised SES free tier (note that Virtual Deliverability Manager counts separately from outbound messages). Here some examples to illustrate the revised free tier (all numbers are messages per month), note the 3,000 message free tier is applied first to more expensive charges (e.g. outbound messages) in situations where multiple products are in use (inbound, outbound, Virtual Deliverability Manager):

A few examples of how the Simple Email Service (SES) revised free tier is applied.

What can you do with the revised free tier?

The revised SES free tier makes it easier to build proof-of-concept workflows to demonstrate SES’ advanced deliverability optimization capabilities without commitment. For example, you could set up a pilot workload to show how SES can help you interpret the results of A/B testing using configuration sets. Imagine creating a few versions of a marketing email, then sending each version to a sample set of recipients to test response rates. You could track each version of the email separately in Virtual Deliverability Manager using configuration sets (essentially a campaign), then use VDM to analyze the differences in deliverability metrics for each campaign. You can look at the bounce rates, open, and click rates of each campaign to determine which version performed best before sending to all your target customers. This helps you see what SES can do, before deciding whether you want to build production workloads on SES.

What’s next?

The revised SES free tier will be active on August 1st, 2023 for all SES customers; no action is required. Customers who are using SES today will benefit from the revised free tier for one year (until August 2024). Customers who start using SES after August 1st, 2023, will benefit from the revised free tier for one year from the month they start using SES. The revised free tier replaces the current free tier, and we are not able to offer an opportunity to continue using current free tier. To start using the SES free tier, just create and verify an email address to send outbound email messages, and/or set up a receipt rule for receiving inbound email messages. To see advanced analytics with deliverability recommendations and traffic shaping through Virtual Deliverability Manager, just click on “Virtual Deliverability Manager” in the SES console navigation and follow the steps to enable it.

Get started with SES free tier at

[1] Data transfer charges for emails sent and attachment charges still apply.