Tag Archives: SMB

New partner program for SMB agencies & hosting partners now in closed beta

Post Syndicated from Dan Hollinger original https://blog.cloudflare.com/self-serve-partners-beta/

New partner program for SMB agencies & hosting partners now in closed beta

A fundamental principle here at Cloudflare has always been that we want to serve everyone – from individual developers to small businesses to large corporations. In the earliest days, we provided services to hosting partners and resellers around the globe, who helped bring Cloudflare to thousands of domains with free caching and DDoS protection for shared infrastructures.

Today, we want to reinforce our commitment to our hosting ecosystem and small business partners that leverage Cloudflare to help bring a better Internet experience to their customers. We’ve been building a robust multi-tenant partner platform that we will begin to open up to everyone searching for a faster, safer, and better Internet experience. This platform will come in the form of a Self Serve Partner program that will allow SMB agencies & hosting partners to create accounts for all their customers under one dashboard, consolidate billing, and provide discounted plans to our partners.

Deprecation of our legacy APIs

To make way for the new, we first must discuss the end-of-life of some of Cloudflare’s earliest APIs. Built and launched in 2011, our Hosting and Optimized Partner Programs allowed our initial CDN and DDoS solutions to expand to brand-new audiences around the globe. These APIs were essential for fueling growth in the earliest days of Cloudflare supporting reseller partners, hosting partners, and external plugins that helped make implementing Cloudflare easier than ever.
On November 1, 2022 – Cloudflare will be discontinuing support for our Host and Reseller APIs. After this date:

  • Management of zones, users, and configurations via the Host or Reseller API will be disabled.
  • Any plugins leveraging these APIs will no longer be functional. This includes our legacy cPanel, Plesk and WHMCS plugins. We recommend partners and users begin to work directly within the Cloudflare dashboard for any future configuration management.
  • Any domains created by these APIs will continue to function and traffic will not be impacted after the depreciation period. Customer traffic will not be impacted during the deprecation, and we’ve been working closely with our partners to ensure these domains are transitioned to customer-management where preferred or migrated when appropriate to the new partner platform.
  • Any active specialized subscriptions will be mapped to our current zone plans.
    We are grateful for all of our earliest partners that trusted Cloudflare to increase the security and improve performance for their customer’s domains. All of our partners still leveraging our APIs should have received a communication with our deprecation schedule and next steps. And if there are any additional questions, they can be directed to [email protected].
New partner program for SMB agencies & hosting partners now in closed beta

Our New Partner Platform

As our solution offering and network grew, these early APIs were not well-equipped to scale with them. Cloudflare has continued to grow its network to over 275 cities and expand well beyond just web performance and security. With a full portfolio of Application Services, Zero Trust Services, Developer and Network solutions, our specialized plans and APIs quickly began to limit our partners instead of empowering them. Cloudflare announced our revamped partner platform a few years ago, and it has since been used with some of our largest integration and service partners supporting our newest SASE and Zero Trust offerings.

Self-serve partnerships in closed beta

With the deprecation of our legacy APIs, we are opening up our Partner Platform to a broader base of partners with a Self-Serve Partner program. Working in tandem with our Self-Serve teams, we’ve been ramping up initial test partners since late last year. Now, we’re excited to announce a path forward for agencies, regional MSPs, and hosting providers that still rely on Cloudflare to help their customers experience a better, faster, and safer Internet:

  • Multi-Tenant Account Support
    • Partners will have the ability to create individual customer accounts and manage individual user access to each one from our dashboard or via our Tenant API.
  • Centralized Self-Serve Billing
    • Partners will have the ability to own self-serve billing across each account with a single billing profile, ensuring subscription management is seamless across every account.

New partner program for SMB agencies & hosting partners now in closed beta

  • Access to full catalog of Cloudflare Self-Serve Products & Add-Ons
    • Every feature and add-on that Cloudflare has built will now be available to self-serve partners via the dashboard and API. End-customers will be able to implement load-balancing, Spectrum for TCP/UDP applications, and Workers for deploying code at the edge. Our partner platform ensures partners and customers are getting the most of their Cloudflare solution.
  • Self-Service Plan Discounting
    • We want to reward our partners for working with us and developing expertise across our solution. As part of our program commitments, we are offering volume discounts across all subscription renewals.
  • No Upfront Commitments
    • We’ve heard from many of you that you enjoy working with Cloudflare, but cannot support some minimums for our Enterprise partner programs. This program is built to help you get started, with no upfront commitments for qualified partners.

Comparing our partner programs

Self-Serve Partner Program New Cloudflare One Partner Program Enterprise Reseller & Services Program
Status Closed Beta Early Access General Access
Tiers N/A N/A Select Advanced Elite
Discount Beta Discount – 20% 25-50% 30-40%
Revenue Commitment No No Yes
Training & Enablement Self-Serve Cloudflare University Specialized Training Cloudflare University Specialized Training In-Person Training
Partner Account Resources No – Self Serve Yes – Tier Dependent Yes – Tier Dependent

Sign Up Now

If you want to start using our partner platform, sign up for the closed beta: we plan to start enabling access throughout this year. We’re looking forward to collecting feedback from each of you and learning how we can improve your end-customers experience with our global platform.

Ain’t seen nothing yet…

Cloudflare’s mission is to help build a better Internet. We know we cannot do that alone, and we treasure all of our partners that have worked with us to accomplish that mission across our technical, channel and alliance relationships. Throughout 2022 and 2023, we look to continue to grow our Partner Platform across a few key areas to make it easier to use and seamless to integrate into your current offering across CDN, DDoS, Zero Trust, Workers and more.

  • Enhanced Partner Dashboard
  • Expanded Zero Trust Bundles for Partners
  • Additional Partner Service Opportunities
  • Select training and other Partner-only benefits

More Information:

Become an Enterprise Partner: Partner Portal

Sign Up for the Self-Serve Partner Program

Reach out to [email protected]

Mergers and Acquisitions readiness with the Well-Architected Framework

Post Syndicated from Sushanth Mangalore original https://aws.amazon.com/blogs/architecture/mergers-and-acquisitions-readiness-with-the-well-architected-framework/

Introduction

Companies looking for an acquisition or a successful exit through a merger, undergo a technical assessment as part of the due diligence process. While being a profitable business by itself can attract interest, running a disciplined IT department within your organization can make the acquisition more valuable. As an entity operating cloud workloads on AWS, you can use the AWS Well-Architected Framework. This will demonstrate that your workloads are architected with industry best practices in mind. The Well-Architected Framework explains the pros and cons of decisions you make while building systems on AWS. It consistently measures architectures against best practices observed in customer workloads across several industries. These workloads have achieved continued success on AWS through architectures that are secure, high-performing, resilient, scalable, and efficient. The Well-Architected Framework evaluates your cloud workloads based on five pillars:

  • Operational Excellence: The ability to support development and run workloads effectively, gain insights into your operations, and continuously improve supporting processes and procedures to deliver business value.
  • Security: The ability to protect data, systems, and assets to take advantage of cloud technologies to improve your security.
  • Reliability: The ability of the workload to perform its intended function correctly and consistently. This includes the ability to operate and test the workload through its complete lifecycle.
  • Performance Efficiency: The ability to use computing resources efficiently to meet system requirements, and to maintain that efficiency as demand changes and technologies evolve.
  • Cost Optimization: The ability to run cost-aware workloads that achieve business outcomes while minimizing costs.

The Well-Architected Framework Value Proposition in Mergers & Acquisitions (M&A)

Continuously assess the pre-M&A state of cloud workloads – The Well-Architected state for a workload must be treated as a moving target. New cloud patterns and best practices emerge every day. The Well-Architected Framework constantly evolves to incorporate them. Your workloads can continuously grow, shrink, become more complex, or simpler. Mergers and acquisitions can be a long, drawn-out process, which can take can take months to complete. Well-Architected reviews are recommended for workloads every 6 months to 1 year, or with every major development milestone. This helps guard against IT inertia and allows emerging best practices to be accounted for in your continuously evolving workload architecture. The technical currency can be maintained throughout the M&A process by continuously assessing your workloads against the Well-Architected Framework. The accompanying AWS Well-Architected Tool (AWS WA Tool) helps you track milestones as you make improvements to and measure your progress.

Well-Architected Continuous Improvement Cycle

Standardize through a common framework – One of the biggest challenges in M&As is the standardization of the Enterprise IT post-merger. The IT departments of organizations can operate differently, and have vastly different IT assets, skill sets, and processes. According to a McKinsey article on the Strategic Value of IT in M&A, more than half the synergies available in a merger are related to IT. If the acquirer is also an AWS customer, this can enable the significant synergies in M&As. The Well-Architected Framework can be a foundation on which the two IT departments can find common ground. Even if the acquirer does not have a cloud-based environment like AWS, inheriting a Well-Architected AWS setup can help the post-merger IT landscape evolve.

Integrate seamlessly through Well-Architected landing zones – AWS Control Tower service or AWS Landing Zone solution are options that can provision Well-Architected multi-account AWS environments. Together with AWS Organizations, this makes the IT integration a lot smoother for the AWS environments across enterprises. AWS accounts can detach from one AWS Organization and attach to another seamlessly. The latter can enroll with an existing Control Tower setup to benefit from the security and governance guardrails. In a Well-Architected landing zone, your management account will not have any workloads. As shown in the following diagram, you may move member accounts from your AWS Organization to your acquirer’s AWS Organization under the right Organizational Unit (OU). You can later decommission your AWS Organization and close your management AWS account.

Sample pre-merger AWS environments

Sample post-merger AWS environment

Benefit from faster migration to AWS – using the Well-Architected Framework, you can achieve faster migration to AWS. Workload risks can be mitigated beforehand by using best practices from AWS before the migration. Post migration, the workloads benefit from AWS offerings that already have many of the Well-Architected best practices built into them. The improvement plans from the Well-Architected tool include the recommended AWS services that can address identified risks. Physical IT assets are heavily depreciated during an acquisition and do not fetch valuations close to their original purchase price. AWS workloads that are Well-Architected should be evaluated by the actual business value they provide. By consolidating your IT needs on AWS, you are also decreasing the overhead of vendor consolidation for the acquirer. This can be challenging when multiple active contracts must transfer hands.

Overcome the innovation barrier – At the onset of an M&A, companies may be focusing too much on keeping the lights on through the process. Businesses that do not move forward may fall behind on continuous innovation. Not only can innovation open more business opportunities, but it can also influence the acquisition valuation. Well-Architected reviews can optimize costs. This can result in diverse benefits such as better agility and an increased use of advanced technologies. This can facilitate rapid innovation. Improvements gained in the security posture, reliability, and performance of the workload make it more valuable to the acquirer.

Demonstrate depth in your area of expertise – Well-Architected lenses help evaluate workloads for specific technology or business domains. Lenses dive deeper into the domain-specific best practices for the workload. If your business specializes in a domain for which a Well-Architected lens is available, doing a review with the specific lens will provide more value for your workload. Today, AWS has lenses for serverless, SaaS, High Performance Computing (HPC), the financial services industry, machine learning, IoT workloads and more. We recently announced a new Management and Governance Lens.

Build workloads using AWS vetted constructs – AWS Solutions Library provides you a repository of Well-Architected solutions across a range of technologies and industry verticals. The library includes reference architectures, implementations of reusable patterns, and fully baked end-to-end solution implementations. Use these building blocks to assemble your workloads. Include the AWS recommended best practices into them, and create an attractive proposition to an acquirer.

Conclusion

You can start taking advantage of the Well-Architected Framework today to improve your technical readiness for an acquisition. The Well-Architected Tool in the AWS Management Console allows you to review your workload at no cost. Engage with your AWS account team early, and we can provide the right guidance for your specific M&A, and plan your Well-Architected technical readiness. Using the Well-Architected Framework as the cornerstone, the AWS Solutions Architects and APN partners have guided thousands of customers through this journey. We are looking forward to helping you succeed.