All posts by Brent Meyer

About the Amazon Trust Services Migration

Post Syndicated from Brent Meyer original https://aws.amazon.com/blogs/ses/669-2/

Amazon Web Services is moving the certificates for our services—including Amazon SES—to use our own certificate authority, Amazon Trust Services. We have carefully planned this change to minimize the impact it will have on your workflow. Most customers will not have to take any action during this migration.

About the Certificates

The Amazon Trust Services Certificate Authority (CA) uses the Starfield Services CA, which has been valid since 2005. The Amazon Trust Services certificates are available in most major operating systems released in the past 10 years, and are also trusted by all modern web browsers.

If you send email through the Amazon SES SMTP interface using a mail server that you operate, we recommend that you confirm that the appropriate certificates are installed. You can test whether your server trusts the Amazon Trust Services CAs by visiting the following URLs (for example, by using cURL):

If you see a message stating that the certificate issuer is not recognized, then you should install the appropriate root certificate. You can download individual certificates from https://www.amazontrust.com/repository. The process of adding a trusted certificate to your server varies depending on the operating system you use. For more information, see “Adding New Certificates,” below.

AWS SDKs and CLI

Recent versions of the AWS SDKs and the AWS CLI are not impacted by this change. If you use an AWS SDK or a version of the AWS CLI released prior to February 5, 2015, you should upgrade to the latest version.

Potential Issues

If your system is configured to use a very restricted list of root CAs (for example, if you use certificate pinning), you may be impacted by this migration. In this situation, you must update your pinned certificates to include the Amazon Trust Services CAs.

Adding New Root Certificates

The following sections list the steps you can take to install the Amazon Root CA certificates on your systems if they are not already present.

macOS

To install a new certificate on a macOS server

  1. Download the .pem file for the certificate you want to install from https://www.amazontrust.com/repository.
  2. Change the file extension for the file you downloaded from .pem to .crt.
  3. At the command prompt, type the following command to install the certificate: sudo security add-trusted-cert -d -r trustRoot -k /Library/Keychains/System.keychain /path/to/certificatename.crt, replacing /path/to/certificatename.crt with the full path to the certificate file.

Windows Server

To install a new certificate on a Windows server

  1. Download the .pem file for the certificate you want to install from https://www.amazontrust.com/repository.
  2. Change the file extension for the file you downloaded from .pem to .crt.
  3. At the command prompt, type the following command to install the certificate: certutil -addstore -f "ROOT" c:\path\to\certificatename.crt, replacing c:\path\to\certificatename.crt with the full path to the certificate file.

Ubuntu

To install a new certificate on an Ubuntu (or similar) server

  1. Download the .pem file for the certificate you want to install from https://www.amazontrust.com/repository.
  2. Change the file extension for the file you downloaded from .pem to .crt.
  3. Copy the certificate file to the directory /usr/local/share/ca-certificates/
  4. At the command prompt, type the following command to update the certificate authority store: sudo update-ca-certificates

Red Hat Enterprise Linux/Fedora/CentOS

To install a new certificate on a Red Hat Enterprise Linux (or similar) server

  1. Download the .pem file for the certificate you want to install from https://www.amazontrust.com/repository.
  2. Change the file extension for the file you downloaded from .pem to .crt.
  3. Copy the certificate file to the directory /etc/pki/ca-trust/source/anchors/
  4. At the command line, type the following command to enable dynamic certificate authority configuration: sudo update-ca-trust force-enable
  5. At the command line, type the following command to update the certificate authority store: sudo update-ca-trust extract

To learn more about this migration, see How to Prepare for AWS’s Move to Its Own Certificate Authority on the AWS Security Blog.

Protect your Reputation with Email Pausing and Configuration Set Metrics

Post Syndicated from Brent Meyer original https://aws.amazon.com/blogs/ses/protect-your-reputation-with-email-pausing-and-configuration-set-metrics/

In August, we launched the reputation dashboard, which helps you track important metrics that could impact your ability to send emails. By monitoring the metrics in this dashboard, you can protect your sender reputation, which can increase the likelihood that the emails you send will reach your customers’ inboxes.

Today, we’re launching two features that build upon the capabilities of the reputation dashboard. The first is the ability to temporarily pause email sending, either at the configuration set level, or across your entire Amazon SES account. The second is the ability to export reputation metrics for individual configuration sets.

Email Pausing

Today’s update includes new API operations that can temporarily pause your ability to send email using Amazon SES. To disable email sending across your entire Amazon SES account, you can use the UpdateAccountSendingEnabled operation. To pause sending only for emails sent using a specific configuration set, you can use the UpdateConfigurationSetSendingEnabled operation.

Email pausing is helpful because Amazon SES uses automatic enforcement policies. If the bounce or complaint rates for your account are too high, your account is automatically placed on probation. If the bounce or complaint issues continue after the probation period has ended, your account may be suspended.

With email pausing, you can temporarily halt your ability to send email before your account is placed on probation. While your ability to send email is paused, you can identify the issues that were causing your account to register high bounce or complaint rates. You can then resume sending after the issues are resolved.

Email pausing helps ensure that your ability to send email using Amazon SES is not interrupted because of enforcement issues. It helps ensure that your sender reputation won’t be damaged by mistakes or unforeseen issues.

You can learn more about the UpdateAccountSendingEnabled and UpdateConfigurationSetSendingEnabled operations in the Amazon Simple Email Service API Reference.

Configuration Set Reputation Metrics

Amazon SES automatically publishes the bounce and complaint rates for your account to Amazon CloudWatch. In CloudWatch, you can monitor these metrics over time, and create alarms that notify you when your reputation metrics cross certain thresholds.

With today’s update, you can also publish reputation metrics for individual configuration sets to CloudWatch. This feature gives you additional information about the messages you send using Amazon SES. For example, if you send all of your marketing emails using one configuration set, and your transactional emails using a different configuration set, you can view distinct reputation metrics for each type of email.

Because we anticipate that this feature will lead to the creation of many new configuration sets, we’re increasing the maximum number of configuration sets you can create from 50 to 10,000.

For more information about exporting reputation metrics for configuration sets, see Exporting Reputation Metrics for a Configuration Set to CloudWatch in the Amazon Simple Email Service Developer Guide.

Automating These Features

You can use AWS services—including Amazon SNS, AWS Lambda, and Amazon CloudWatch—to create a solution that automatically pauses email sending for your account when your overall reputation metrics cross a certain threshold. Or, to minimize disruption to your email sending program, you can pause email sending for a specific configuration set when the metrics for that configuration set cross a threshold. The following image illustrates the processes that occur when you implement these solutions.

A flow diagram that illustrates a solution for automatically pausing Amazon SES email sending. Amazon SES provides reputation metrics to CloudWatch. If those metrics exceed a threshold, a CloudWatch alarm is triggered, which triggers an SNS topic. The SNS topic sends notifications (email, SMS), and executes a Lambda function, which pauses email sending in SES.

For more information on both of these solutions, see Automatically Pausing Email Sending in the Amazon Simple Email Service Developer Guide.

We’re always looking for ways to help safeguard the reputation you’ve worked hard to build. If you have suggestions, questions, or comments, we’d love to hear from you in the comments below, or in the Amazon SES Forum.

These features are now available in the following AWS Regions: US West (Oregon), US East (N. Virginia), and EU (Ireland).

Introducing Email Templates and Bulk Sending

Post Syndicated from Brent Meyer original https://aws.amazon.com/blogs/ses/introducing-email-templates-and-bulk-sending/

The Amazon SES team is excited to announce our latest update, which includes two related features that help you send personalized emails to large groups of customers. This post discusses these features, and provides examples that you can follow to start using these features right away.

Email templates

You can use email templates to create the structure of an email that you plan to send to multiple recipients, or that you will use again in the future. Each template contains a subject line, a text part, and an HTML part. Both the subject and the email body can contain variables that are automatically replaced with values specific to each recipient. For example, you can include a {{name}} variable in the body of your email. When you send the email, you specify the value of {{name}} for each recipient. Amazon SES then automatically replaces the {{name}} variable with the recipient’s first name.

Creating a template

To create a template, you use the CreateTemplate API operation. To use this operation, pass a JSON object with four properties: a template name (TemplateName), a subject line (SubjectPart), a plain text version of the email body (TextPart), and an HTML version of the email body (HtmlPart). You can include variables in the subject line or message body by enclosing the variable names in two sets of curly braces. The following example shows the structure of this JSON object.

{
  "TemplateName": "MyTemplate",
  "SubjectPart": "Greetings, {{name}}!",
  "TextPart": "Dear {{name}},\r\nYour favorite animal is {{favoriteanimal}}.",
  "HtmlPart": "<h1>Hello {{name}}</h1><p>Your favorite animal is {{favoriteanimal}}.</p>"
}

Use this example to create your own template, and save the resulting file as mytemplate.json. You can then use the AWS Command Line Interface (AWS CLI) to create your template by running the following command: aws ses create-template --cli-input-json mytemplate.json

Sending an email created with a template

Now that you have created a template, you’re ready to send email that uses the template. You can use the SendTemplatedEmail API operation to send email to a single destination using a template. Like the CreateTemplate operation, this operation accepts a JSON object with four properties. For this operation, the properties are the sender’s email address (Source), the name of an existing template (Template), an object called Destination that contains the recipient addresses (and, optionally, any CC or BCC addresses) that will receive the email, and a property that refers to the values that will be replaced in the email (TemplateData). The following example shows the structure of the JSON object used by the SendTemplatedEmail operation.

{
  "Source": "[email protected]",
  "Template": "MyTemplate",
  "Destination": {
    "ToAddresses": [ "[email protected]" ]
  },
  "TemplateData": "{ \"name\":\"Alejandro\", \"favoriteanimal\": \"zebra\" }"
}

Customize this example to fit your needs, and then save the resulting file as myemail.json. One important note: in the TemplateData property, you must use a blackslash (\) character to escape the quotes within this object, as shown in the preceding example.

When you’re ready to send the email, run the following command: aws ses send-templated-email --cli-input-json myemail.json

Bulk email sending

In most cases, you should use email templates to send personalized emails to several customers at the same time. The SendBulkTemplatedEmail API operation helps you do that. This operation also accepts a JSON object. At a minimum, you must supply a sender email address (Source), a reference to an existing template (Template), a list of recipients in an array called Destinations (within which you specify the recipient’s email address, and the variable values for that recipient), and a list of fallback values for the variables in the template (DefaultTemplateData). The following example shows the structure of this JSON object.

{
  "Source":"[email protected]",
  "ConfigurationSetName":"ConfigSet",
  "Template":"MyTemplate",
  "Destinations":[
    {
      "Destination":{
        "ToAddresses":[
          "[email protected]"
        ]
      },
      "ReplacementTemplateData":"{ \"name\":\"Anaya\", \"favoriteanimal\":\"yak\" }"
    },
    {
      "Destination":{ 
        "ToAddresses":[
          "[email protected]"
        ]
      },
      "ReplacementTemplateData":"{ \"name\":\"Liu\", \"favoriteanimal\":\"water buffalo\" }"
    },
    {
      "Destination":{
        "ToAddresses":[
          "[email protected]"
        ]
      },
      "ReplacementTemplateData":"{ \"name\":\"Shirley\", \"favoriteanimal\":\"vulture\" }"
    },
    {
      "Destination":{
        "ToAddresses":[
          "[email protected]"
        ]
      },
      "ReplacementTemplateData":"{}"
    }
  ],
  "DefaultTemplateData":"{ \"name\":\"friend\", \"favoriteanimal\":\"unknown\" }"
}

This example sends unique emails to Anaya ([email protected]), Liu ([email protected]), Shirley ([email protected]), and a fourth recipient ([email protected]), whose name and favorite animal we didn’t specify. Anaya, Liu, and Shirley will see their names in place of the {{name}} tag in the template (which, in this example, is present in both the subject line and message body), as well as their favorite animals in place of the {{favoriteanimal}} tag in the message body. The DefaultTemplateData property determines what happens if you do not specify the ReplacementTemplateData property for a recipient. In this case, the fourth recipient will see the word “friend” in place of the {{name}} tag, and “unknown” in place of the {{favoriteanimal}} tag.

Use the example to create your own list of recipients, and save the resulting file as mybulkemail.json. When you’re ready to send the email, run the following command: aws ses send-bulk-templated-email --cli-input-json mybulkemail.json

Other considerations

There are a few limits and other considerations when using these features:

  • You can create up to 10,000 email templates per Amazon SES account.
  • Each template can be up to 10 MB in size.
  • You can include an unlimited number of replacement variables in each template.
  • You can send email to up to 50 destinations in each call to the SendBulkTemplatedEmail operation. A destination includes a list of recipients, as well as CC and BCC recipients. Note that the number of destinations you can contact in a single call to the API may be limited by your account’s maximum sending rate. For more information, see Managing Your Amazon SES Sending Limits in the Amazon SES Developer Guide.

We look forward to seeing the amazing things you create with these new features. If you have any questions, please leave a comment on this post, or let us know in the Amazon SES forum.

Announcing the Reputation Dashboard

Post Syndicated from Brent Meyer original https://aws.amazon.com/blogs/ses/announcing-the-reputation-dashboard/

The Amazon SES team is pleased to announce the addition of a reputation dashboard to the Amazon SES console. This new feature helps you track issues that could impact the sender reputation of your Amazon SES account.

What information does the reputation dashboard provide?

Amazon SES users must maintain bounce and complaint rates below a certain threshold. We put these rules in place to protect the sender reputations of all Amazon SES users, and to prevent Amazon SES from being used to deliver spam or malicious content. Users with very high rates of bounces or complaints may be put on probation. If the bounce or complaint rates are not within acceptable limits by the end of the probation period, these accounts may be shut down completely.

Previous versions of Amazon SES provided basic sending metrics, including information about bounces and complaints. However, the bounce and complaint metrics in this dashboard only included information for the past few days of email sent from your account, as opposed to an overall rate.

The new reputation dashboard provides overall bounce and complaint rates for your entire account. This enables you to more closely monitor the health of your account and adjust your email sending practices as needed.

Can’t I just calculate these values myself?

Because each Amazon SES account sends different volumes of email at different rates, we do not calculate bounce and complaint rates based on a fixed time period. Instead, we use a representative volume of email. This representative volume is the basis for the bounce and complaint rate calculations.

Why do we use representative volume in our calculations? Let’s imagine that you sent 1,000 emails one week, and 5 of them bounced. If we only considered a week of email sending, your metrics look good. Now imagine that the next week you only sent 5 emails, and one of them bounced. Suddenly, your bounce rate jumps from half a percent to 20%, and your account is automatically placed on probation. This example may be an extreme case, but it illustrates the reason that we don’t use fixed time periods when calculating bounce and complaint rates.

When you open the new reputation dashboard, you will see bounce and complaint rates calculated using the representative volume for your account. We automatically recalculate these rates every time you send email through Amazon SES.

What else can I do with these metrics?

The Bounce and Complaint Rate metrics in the reputation dashboard are automatically sent to Amazon CloudWatch. You can use CloudWatch to create dashboards that track your bounce and complaint rates over time, and to create alarms that send you notifications when these metrics cross certain thresholds. To learn more, see Creating Reputation Monitoring Alarms Using CloudWatch in the Amazon SES Developer Guide.

How can I see the reputation dashboard?

The reputation dashboard is now available to all Amazon SES users. To view the reputation dashboard, sign in to the Amazon SES console. On the left navigation menu, choose Reputation Dashboard. For more information, see Monitoring Your Sender Reputation in the Amazon SES Developer Guide.

We hope you find the information in the reputation dashboard to be useful in managing your email sending programs and campaigns. If you have any questions or comments, please leave a comment on this post, or let us know in the Amazon SES forum.

Announcing Dedicated IP Pools

Post Syndicated from Brent Meyer original https://aws.amazon.com/blogs/ses/announcing-dedicated-ip-pools/

The Amazon SES team is pleased to announce that you can now create groups of dedicated IP addresses, called dedicated IP pools, for your email sending activities.

Prior to the availability of this feature, if you leased several dedicated IP addresses to use with Amazon SES, there was no way to specify which dedicated IP address to use for a specific email. Dedicated IP pools solve this problem by allowing you to send emails from specific IP addresses.

This post includes information and procedures related to dedicated IP pools.

What are dedicated IP pools?

In order to understand dedicated IP pools, you should first be familiar with the concept of dedicated IP addresses. Customers who send large volumes of email will typically lease one or more dedicated IP addresses to use when sending mail from Amazon SES. To learn more, see our blog post about dedicated IP addresses.

If you lease several dedicated IP addresses for use with Amazon SES, you can organize these addresses into groups, called pools. You can then associate each pool with a configuration set. When you send an email that specifies a configuration set, that email will be sent from the IP addresses in the associated pool.

When should I use dedicated IP pools?

Dedicated IP pools are especially useful for customers who send several different types of email using Amazon SES. For example, if you use Amazon SES to send both marketing emails and transactional emails, you can create a pool for marketing emails and another for transactional emails.

By using dedicated IP pools, you can isolate the sender reputations for each of these types of communications. Using dedicated IP pools gives you complete control over the sender reputations of the dedicated IP addresses you lease from Amazon SES.

How do I create and use dedicated IP pools?

There are two basic steps for creating and using dedicated IP pools. First, create a dedicated IP pool in the Amazon SES console and associate it with a configuration set. Next, when you send email, be sure to specify the configuration set associated with the IP pool you want to use.

For step-by-step procedures, see Creating Dedicated IP Pools in the Amazon SES Developer Guide.

Will my email sending process change?

If you do not use dedicated IP addresses with Amazon SES, then your email sending process will not change.

If you use dedicated IP pools, your email sending process may change slightly. In most cases, you will need to specify a configuration set in the emails you send. To learn more about using configuration sets, see Specifying a Configuration Set When You Send Email in the Amazon SES Developer Guide.

Any dedicated IP addresses that you lease that are not part of a dedicated IP pool will automatically be added to a default pool. If you send email without specifying a configuration set that is associated with a pool, then that email will be sent from one of the addresses in the default pool.

Dedicated IP pools are now available in the following AWS Regions: us-west-2 (Oregon), us-east-1 (Virginia), and eu-west-1 (Ireland).

We hope you enjoy this feature. If you have any questions or comments, please leave a comment on this post, or let us know in the Amazon SES Forum.

Open and Click Tracking Have Arrived

Post Syndicated from Brent Meyer original https://aws.amazon.com/blogs/ses/open-and-click-tracking-have-arrived/

We’re pleased to announce the addition of open and click tracking metrics to Amazon SES. These metrics will help you measure the effectiveness of the email campaigns you send using Amazon SES.

We’re also adding the ability to publish email sending metrics to Amazon Simple Notification Service (Amazon SNS) using event publishing. This feature gives you greater control over the sending notifications you receive through Amazon SNS.

What’s new in this release?

When you send an email using Amazon SES, we now collect metrics related to opens and clicks. Opens, in this sense, refers to the number of users who successfully received your email and opened it in their email clients; clicks refers to the number of users who received an email and clicked one or more links in it.

Additionally, you can now use event publishing to push email sending notifications—including open and click notifications—using Amazon SNS. Previously, you could send account-level notifications through Amazon SNS. These notifications were pretty limited: you could only receive notifications about bounces, complaints, and deliveries, and you would receive notifications about all of these events across your entire Amazon SES account. Now you can use event publishing to send notifications about deliveries, opens, clicks, bounces, and complaints. Furthermore, you can set up event publishing so that you only receive notifications about emails sent using the configuration sets you specify in those emails.

Why should I use open and click tracking?

Whether you are sending marketing emails, transactional emails, or notifications, you need to know how effective your communications are. The email sending metrics feature of Amazon SES gives you data about entire email response funnel—the total number of emails that were sent, bounced, viewed, and clicked. You can then transform those insights into action.

For example, the open and click tracking feature can help you identify the customers who are most interested in receiving the messages you send. By narrowing down your list of recipients and focusing on your most engaged customers, you can save money (by sending fewer messages), improve the response rates of your marketing campaigns (by targeting only the customers who are most interested in what you have to say), and protect your sender reputation (by reducing the number of bounces and complaints against your sending domain).

How do I enable open and click tracking?

If you’ve set up Sending Metrics in the past, then you can easily add open and click tracking to your existing configuration sets. On the Configuration Sets page, choose the configuration set that contains your sending event destination; edit the event destination, check the boxes for Open and Click (as shown in the image below), and then choose Save.

How does open and click tracking work?

Amazon SES makes very minor changes to your emails in order to make open and click tracking work. At the bottom of each message, we insert a 1 pixel by 1 pixel transparent GIF image. Each email includes a unique link to this image file; when the image is opened, we can tell exactly which message was opened and by whom.

To track clicks, we set up a redirect for each link in the message. When a recipient clicks a link, they are sent to an Amazon SES server, and are immediately forwarded to the destination address. As with open tracking, each of these redirect links is unique, allowing us to easily determine which recipient clicked the link, when they clicked it, and the email from which they arrived at the link.

Can I disable click tracking?

You can disable click tracking by adding a special tag to the anchor tags in your HTML. For example, if you were linking to the AWS home page, a normal anchor link would look something like this:

<a href="https://aws.amazon.com/">Amazon Web Services</a>

To disable click tracking for that same link, you would modify to look like this:

<a ses:no-track href="https://aws.amazon.com/">Amazon Web Services</a>

Because the ses:no-track attribute is non-standard HTML, we automatically remove it from the version of the email that arrives in your recipients’ inboxes.

How do I use event publishing with Amazon SNS?

If you’ve set up event destinations in the past, then the process of setting up an Amazon SNS event destination will be very familiar. You can add an Amazon SNS destination to an existing configuration set, or create a new configuration set that uses Amazon SNS as its event destination. To learn more, see “Set Up an Amazon SNS Event Destination for Amazon SES Event Publishing” in our Developer Guide.

We’re excited about this release. Let us know what you think of these new features in the SES Forum, or in the comments for this post.

Guest post: How EmailOctopus built an email marketing platform using Amazon SES

Post Syndicated from Brent Meyer original https://aws.amazon.com/blogs/ses/guest-post-how-emailoctopus-built-an-email-marketing-platform-using-amazon-ses/

The following guest post was written by Tom Evans, COO of EmailOctopus.


Our product, EmailOctopus, grew from a personal need. We were working on another business venture, and as our email subscriber base grew, the costs of using the larger email service providers became prohibitively expensive for an early-stage startup.

At this point we were already using Amazon SES to send sign up confirmations to our users. We loved Amazon SES’ low pricing and high deliverability, but being a transactional email service, we missed some tracking features offered by our marketing provider. We decided to develop a simple interface to make it easier for us to build and track the performance of marketing emails on top of the Amazon SES platform.

After sharing our accomplishments with other founders, and with no other SaaS solutions on the market that met the same need, we began to turn our basic script into a polished email marketing application. We named our application EmailOctopus. Over 4 years later, and with over 1.5 billion emails delivered through Amazon SES, our mission remains the same: to make contacting your customers as easy and inexpensive as possible.

EmailOctopus is now a fully fledged platform, with thousands of users sending marketing campaigns every day. Our platform integrates directly with our customers’ AWS accounts and provides them with an easy-to-use front end on top of the SES platform. EmailOctopus users can upload or register subscribers who have opted into their correspondence (through an import or one of our many integrations), then send a one-off campaign or an automated marketing series, all while closely tracking the performance of those emails and allowing the recipients to opt-out.

Scaling EmailOctopus to handle millions of emails per day

Building an email marketing platform from scratch has presented a number of challenges, both technical and operational. EmailOctopus has quickly grown from a side project to a mature business that has sent over 1.5 billion emails through Amazon SES.

One of the biggest challenges of our growth has been dealing with a rapidly expanding database. Email marketing generates a huge amount of data. We log every view, bounce, click, spam report, open and unsubscribe for every email sent through our platform. A single campaign can easily generate over 1 million of these events.

Our event processing system sits on a number of microservices spread over EC2 and Lambda, which allows us to selectively scale our services based on demand. Figure 1, below, demonstrates just how irregular this demand is. We save over $500 a month using an on-demand serverless model.

Figure 1. Number of events processed over time.

This model helps us manage our costs and ensures we only pay for the computing power we need.  We rely heavily on CloudFormation scripts to edit that infrastructure; these scripts allow every change to be version-controlled and propagated across all of our environments. In preparing for this blog post, we took a look at how that template had changed over the years—we’d forgotten just how much it had evolved. As our user base grew from 1 customer to 10,000, a single EC2 instance writing to a MySQL database just didn’t cut it. We now rely on a large portion of the AWS suite to reliably consume our event data, as illustrated in Figure 2, below.

Figure 2. Our current event processing infrastructure.

Operationally, our business has needed to make changes to scale too. Processes that worked fine with a handful of clients do not work so well with 10,000 users. We pride ourselves on providing our customers with a superior and personal service; to maintain that commitment, we dedicate 10% of our development time to improving our internal tools. One of these projects resulted in a dashboard which quickly provides us with detailed information on each user and their journey through the platform. The days of asking our support team to assemble database queries are long gone!

What makes EmailOctopus + SES different from the competition?

Amazon SES uses proprietary content filtering technologies and monitors the status of its services rigorously. This means that you’re likely to see increased deliverability on your communication, while saving up to 10x on your current email marketing costs. EmailOctopus pricing plans range from $0 to $109 per month (depending on the number of recipients you need to store), and the cost of sending email through Amazon SES is also very low: you pay nothing for the first 62,000 emails you send through Amazon SES each month, and $0.10 per 1,000 emails after that. Need to send a million emails in a month? You can do it for less than $100 with EmailOctopus + Amazon SES.

Our easy-to-use interface and integrations make it easy to add new subscribers, and our email templates help you create trackable, beautiful, responsive emails. We even offer trigger-based automated email delivery—perfect for onboarding new customers.

I’m ready to get started!

Great! We’ve made it easy to start using EmailOctopus with Amazon SES. First, if you don’t already have one, create an Amazon Web Services account. Once you’ve done that, head over to our website and create an EmailOctopus account. From there, we’ll walk you through the quick and easy process of linking the two services together.

If you’ve never used Amazon SES before, you will also need to provide some information about the types of communication you plan to send. This important step in the process ensures that all new Amazon SES users are reputable, and that they will not have a negative impact on other users who send email through Amazon SES. Once you’ve finished that step, you’ll be ready to start sending emails using EmailOctopus and Amazon SES.

To learn more about what EmailOctopus can do for your business, visit our website at https://emailoctopus.com.