All posts by Elton Carneiro

Backblaze Live Read: The Game Changer for Live Media Cloud Workflows

Post Syndicated from Elton Carneiro original https://backblaze.com/blog/announcing-b2-live-read/

A decorative image with the title Live Read.

Every sports fan knows that when something incredible happens on the field/ice/court, we want to see the replay right now. But many of us don’t know the impressive efforts that live media teams undertake to deliver clips in real time to all of us on whatever viewing platform we might prefer. Today, Backblaze is excited to make the work of live media production (and the end results) a lot easier with our latest innovation.

Announcing Backblaze B2 Live Read

Backblaze B2 Live Read is a patent-pending service that gives media production teams working on live events the ability to access, edit, and transform media content while it is being uploaded into Backblaze B2 Cloud Storage. This means that teams can start working on content far faster than they could before, without having to drastically change their workflows and tools, massively speeding up their time to engagement and revenue. 

This is a game changer for live media teams, who are passionate about bringing content to their audience as soon as possible. It means they don’t need to worry as screen resolutions continue to expand, ranging from 4K to 8K and beyond. It also reduces the need for having production teams on-site to minimize latency, which could be extremely costly depending on the venue. 

Previously, producers had to wait hours or days before they could access uploaded data, or they had to rely on cost-prohibitive and complicated options that often required on-premises storage. That’s no longer necessary. This innovation will make it faster and less expensive to:

  • Create near real-time highlight clips for news segments, in-app replays, and much more.
  • Tap into talent where they are versus trying to find local talent to produce events.
  • Promote content for on-demand sales within minutes of presentations at live events.
  • Distribute teasers for buzz on social media before talent has even left the venue.

For our customers, turnaround time is essential, and Live Read promises to speed up workflows and operations for producers across the industry. We’re incredibly excited to offer this innovative feature to boost performance and accelerate our customers’ business engagements.”

Richard Andes, VP, Product Management, Telestream

Coming soon inside your favorite tools

We designed Live Read to be easily accessible directly via the Backblaze S3 Compatible API and/or seamlessly within the user interface of launch partners including Telestream, Glookast, and Mimir. These platforms, along with CineDeck, Alteon, Hedge, Hiscale, MoovIT, and many others to come, are enabling Live Read within their platforms soon.   

If you want to use Live Read, you can join our private preview.  

How does it work?

Previously, media teams were forced to either wait for uploads to complete or use on-premises storage. Now, Live Read uniquely supports accessing parts of each growing file or growing object as it is uploaded so there’s no need to wait for the full file upload to complete. And, when the full upload is complete, it’s accessible like any other file in a Backblaze B2 Cloud Storage Bucket, with no middleware or proprietary software needed. 

Here’s a short video showing both how Live Read works on a conceptual level, as well as a live demo showing how one app can upload video data to Backblaze B2 using Live Read while a second app reads the uploaded video data:

For those of you who want to dig deeper into the code samples you saw in the video, here is some example code that uses the Amazon SDK for Python, Boto3, to start uploading data with Live Read. If you’re familiar with Amazon S3, you’ll recognize that this is a standard multipart upload apart from the add_custom_header handler function and the call to register it with Boto3’s event system:

def add_custom_header(params, **_kwargs):
    """
    Add the Live Read custom headers to the outgoing request.
    See https://boto3.amazonaws.com/v1/documentation/api/latest/guide/events.html
    """
    params['headers']['x-backblaze-live-read-enabled'] = 'true'

client = boto3.client('s3')
client.meta.events.register('before-call.s3.CreateMultipartUpload', add_custom_header)

response = client.create_multipart_upload(Bucket='my-video-files', Key='liveread.mp4')

upload_id = response['UploadId']

# Now upload data as usual with repeated calls to client.upload_part()

As it processes the call to create_multipart_upload(), Boto3 calls the add_custom_header() handler function, which adds a custom HTTP header, x-backblaze-live-read-enabled, with the value true, to the S3 API request. The custom HTTP header signals to Backblaze B2 that this is a Live Read upload. As with standard multipart uploads, the data is uploaded in parts between 5MB and 5GB in size. To facilitate reading data efficiently, all parts except the last one must have the same size.

Since this is a Live Read upload, as soon as a part is uploaded, it is accessible for downloading.

An app that downloads the file needs to send the same custom HTTP header when it retrieves data. For example:

def add_custom_header(params, **_kwargs):
    """
    Add the Live Read custom headers to the outgoing request.
    See https://boto3.amazonaws.com/v1/documentation/api/latest/guide/events.html
    """
    params['headers']['x-backblaze-live-read-enabled'] = 'true'

client = boto3.client('s3')
client.meta.events.register('before-call.s3.GetObject', add_custom_header)

# Read the first 1 KiB of the file
response = client.get_object(
    Bucket='my-video-files',
    Key='liveread.mp4',
    Range='bytes=0-1023'
)

Note that you must supply either Range or PartNumber to specify a portion of the file when you download data using Live Read. If you request a range or part that does not exist, then Backblaze B2 responds with a 416 Range Not Satisfiable error, just as you might expect. On receiving this error, an app reading the file might repeatedly retry the request, waiting for a short interval after each unsuccessful request.

The source code for the applications is available as open source at https://github.com/backblaze-b2-samples/live-read-demo/.

How much does it cost?

Live Read upload capacity is offered in $15/TB increments—and the capacity is only consumed when an upload is marked for Live Read. Standard uploads are free, as usual. After uploading is complete, the data stored in Backblaze B2 is billed as normal. From a cost perspective, this represents significant savings versus the workflows that production teams must currently follow to achieve anything close to the functionality delivered by Live Read.

And it’s not just for live media

Beyond media, the Live Read API can support breakthroughs across development and IT workloads. For example, organizations maintaining large data logs or surveillance footage backups have often had to parse them into hundreds or thousands of small files each day in order to have quick access when needed—but with Live Read, they can now move to far more manageable single files per day or hour while preserving ability to access parts immediately after they are written.

What’s next

For those interested in Live Read, you can sign up for the private preview here. We’ll continue to report as we add more integrations and we’ll share stories as customers succeed with the new feature. Until then, feel free to ask any question you have in the comments below. 

Want to see more?

Join Pat Patterson, Chief Technical Evangelist, and Elton Carneiro, Senior Director of Partnerships, on January 26, 2024 at 10:00 a.m. PT to learn more in real time. Can’t make it live? Sign up anyway and we’ll send a recording straight to your inbox.

Join the Webinar 

The post Backblaze Live Read: The Game Changer for Live Media Cloud Workflows appeared first on Backblaze Blog | Cloud Storage & Cloud Backup

Object Storage Simplified: Introducing Powered by Backblaze

Post Syndicated from Elton Carneiro original https://www.backblaze.com/blog/powered-by-announcement-2024/

A decorative image showing the Backblaze logo on a cloud hovering over a power button.

Today, we announced our new Powered by Backblaze program to give platform providers the ability to offer cloud storage without the burden of building scalable storage infrastructure (something we know a little bit about). 

If you’re an independent software vendor (ISV), technology partner, or any company that wants to incorporate easy, affordable data storage within your branded user experience, Powered by Backblaze will give you the tools to do so without complex code, capital outlay, or massive expense.

Read on to learn more about Powered by Backblaze and how it can help you enhance your platforms and services. Or, if you’d like to get started asap, contact our Sales Team for access.  

Benefits of Powered by Backblaze

  • Business Growth: Adding cloud services to your product portfolios can generate new revenue streams and/or grow your existing margin.
  • Improved Customer Experience: Take the complexity out of object storage and deliver the best solutions by incorporating a proven object cloud storage solution.
  • Simplified Billing: Reduce complex billing by providing customers with a single bill from a single provider. 
  • Build Your Brand:  Improve customer expectations by providing cloud storage with your company name for consistency and brand identity.

What Is Powered by Backblaze?

Powered by Backblaze offers companies the ability to incorporate B2 Cloud Storage into their products so they can sell more services or enhance their user experience with no capital investment. Today, this program offers two solutions that support the provisioning of B2 Cloud Storage: Custom Domains and the Backblaze Partner API.

How Can I Leverage Custom Domains?

Custom Domains, launched today, lets you serve content to your end users from the web domain or URL of your choosing, with no need for complex code or proxy servers. Backblaze manages the heavy lifting of cloud storage on the back end.

Custom Domains functionality combines CNAME and Backblaze B2 Object Storage, enabling the use of your preferred domain name in your files’ web domain or URLs instead of using the domain name that Backblaze automatically assigns.

We’ve chosen Backblaze so we can have a reliable partner behind our new Edge Storage solution. With their Custom Domain feature, we can implement the security needed to serve data from Backblaze to end users from Azion’s Edge Platform, improving user experience.

—Rafael Umann, CEO, Azion, a full stack platform for developers

How Can I Leverage the Backblaze Partner API?

The Backblaze Partner API automates the provisioning and management of Backblaze B2 Cloud Storage storage accounts within a platform. It allows for managing accounts, running reports, and creating a bundled solution or managed service for a unified user experience.

We wrote more about the Backblaze Partner API here, but briefly: We created this solution by exposing existing API functionality in a manner that allows partners to automate tasks essential to provisioning users with seamless access to storage.

The Backblaze Partner API calls allow you to:

  • Create accounts (add Group members)
  • Organize accounts in Groups
  • List Groups
  • List Group members
  • Eject Group members

If you’d like to get into the details, you can dig deeper in our technical documentation.

Our customers produce thousands of hours of content daily and, with the shift to leveraging cloud services like ours, they need a place to store both their original and transcoded files. The Backblaze Partner API allows us to expand our cloud services and eliminate complexity for our customers—giving them time to focus on their business needs, while we focus on innovations that drive more value.

—Murad Mordukhay, CEO, Qencode

How to Get Started With Powered by Backblaze

To get started with Powered by Backblaze, contact our Sales Team. They will work with you to understand your use case and how you can best utilize Powered by Backblaze. 

What’s Next?

We’re looking forward to adding more to the Powered by Backblaze program as we continue investing in the tools you need to bring performant cloud storage to your users in an easy, seamless fashion.

The post Object Storage Simplified: Introducing Powered by Backblaze appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

Backblaze + Qencode: Video Transcoding Made Simple

Post Syndicated from Elton Carneiro original https://www.backblaze.com/blog/backblaze-qencode-video-transcoding-made-simple/

A decorative image that reads Backblaze plus Qencode with accompanying logos.

If you do any kind of video streaming, encoding and storing your data is one of your main challenges. Encoding videos in various formats and resolutions for different devices and platforms can be a resource-intensive task, and setting up and maintaining on-premises encoding infrastructure can be expensive.

Today, we’re excited to announce an expanded partnership with Qencode, a media services platform that enables users to build powerful video solutions, including solutions to the challenges of transcoding, live streaming, and media storage. The expanded partnership embeds the Backblaze Partner API within the Qencode platform, making it frictionless for users to add cloud storage to their media production workflows. 

What Is Qencode?

Qencode is a media services platform founded in 2017 that assists with digital video transformation. The Qencode API provides developers within the over-the-top (OTT), broadcasting, and media & entertainment sectors with scalable and robust APIs for:

  • Video transcoding
  • Live streaming
  • Content delivery
  • Media storage
  • Artificial intelligence

Qencode + Backblaze

Recognizing the growing demand for integrated and efficient cloud storage within media production, Qencode and Backblaze built an alliance which creates a new paradigm for cutting-edge video APIs fortified by a reliable and efficient cloud storage solution. This integration empowers flexible workflows consisting of uploading, transcoding, storing, and delivering video content for media and OTT companies of all sizes. By integrating the platforms, this partnership provides top-tier features while simplifying the complexities and reducing the risks often associated with innovation.

We want to set new standards for value in an industry that is fragmented and complex. By merging Qencode’s advanced video processing capabilities with Backblaze’s reliable cloud storage, we’re addressing a critical industry need for seamless integration and efficiency. Integrating Backblaze’s Partner API takes our platform to the next level, providing users with a single, streamlined interface for all their video and media needs.

Murad Mordukhay, CEO of Qencode

Qencode + Backblaze Use Cases

The easy-to-use interface and affordability make Qencode an ideal choice for businesses who need video processing at scale without compromising spend or flexibility. Qencode enables businesses of all sizes to customize and control a complete end-to-end solution, from sign-on to billing, which includes seamless access to Backblaze storage through the Qencode software as a service (SaaS) platform. 

Simplifying the User Experience

Expanding this partnership with Qencode takes our API technology a step further in making cloud storage more accessible to businesses whose mission is to simplify user experience. We are excited to work with a specialist like Qencode to bring a simple and low cost storage solution to businesses who need it the most.

The post Backblaze + Qencode: Video Transcoding Made Simple appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

Announcing Instant Business Recovery, a Joint Solution by Continuity Centers

Post Syndicated from Elton Carneiro original https://www.backblaze.com/blog/announcing-instant-business-recovery-a-joint-solution-by-continuity-centers/

Business disruptions can be devastating, as any business owner who has been through one will tell you. This stat isn’t meant to stoke fear, but the Atlas VPN research team found that 31% of businesses in the U.S. are forced to close for a period of time as a consequence of falling victim to ransomware attacks.

It’s likely some, if not most, of those businesses had backups in place. But, having backups alone won’t necessarily save your business if it takes you days or weeks to restore operations from those backups. And true disaster recovery means more than simply having backups and a plan to restore: It means testing that plan regularly to make sure you can bring your business back online.

Today, we’re sharing news of a new disaster recovery service built on Backblaze B2 Cloud Storage that’s aimed to help businesses restore faster and more affordably: Continuity Centers’ Cloud Instant Business Recovery (Cloud IBR) which instantly recovers Veeam backups from the Backblaze B2 Storage Cloud.

Helping Businesses Recover After a Disaster

We launched the first generation version of this solution—Instant Recovery in Any Cloud—in May of 2022 to help businesses complete their disaster recovery playbook. And now, we’re building on that original infrastructure as code (IaC) package, to bring you Cloud IBR.

Cloud IBR is a second generation solution that further simplifies disaster recovery plans. The easy-to-use interface and affordability make Cloud IBR an ideal disaster recovery solution designed for small and medium size businesses (SMBs) who are typically priced out of enterprise-scale disaster recovery solutions.

How Does Cloud IBR Work?

Continuity Centers combines the automation-driven Veeam REST API calls with phoenixNAP Bare Metal Cloud platform into a unified system, and completely streamlines the user experience.

The fully-automated service deploys a recovery process through a simple web UI, and, in the background, uses phoenixNAP’s Bare Metal Cloud servers to import Veeam backups stored in Backblaze B2 Cloud Storage, and fully restores the customer’s server infrastructure. The solution hides the complexity of dealing with automation scripts and APIs and offers a simple interface to stand up an entire cloud infrastructure when you need it. Best of all, you pay for the service only for the period of time that you need.

Cloud IBR gives small and mid-market companies the highest level of business continuity available, against disasters of all types. It’s a simple and accessible solution for SMBs to embrace. We developed this solution with affordability and availability in mind, so that businesses of all sizes can benefit from our decades of disaster recovery experience, which is often financially out of reach for the SMB.

—Gregory Tellone, CEO of Continuity Centers.

Right-Sized Disaster Recovery

Previously, mid-market businesses were underserved by disaster recovery and business continuity planning because the requirements and efforts to create a disaster recovery (DR) plan are often foregone in favor of more immediate business demands. Additionally, many disaster recovery solutions are designed for larger size companies and do not meet the specific needs for SMBs. Cloud IBR allows businesses of all sizes to instantly stand up their entire server infrastructure in the cloud, at a moment’s notice and with a single click, making it easy to plan for and easy to execute.

Learn more about Cloud IBR at the Cloud IBR website.

Access Cloud IBR Through B2 Reserve

In addition to being a stand-alone offering that can be purchased alongside pay-as-you-go cloud storage, the Cloud IBR Silver Package will be offered at no cost for one year to any Veeam customers that purchase Backblaze through our capacity-based cloud storage packages, B2 Reserve. Those customers can activate Cloud IBR within 30 days of purchasing Backblaze’s B2 Reserve service.

The post Announcing Instant Business Recovery, a Joint Solution by Continuity Centers appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

Backblaze Joins the CDN Alliance

Post Syndicated from Elton Carneiro original https://www.backblaze.com/blog/backblaze-joins-the-cdn-alliance/

A decorative image that features the Backblaze logo and the CDN Alliance logo.

As the leading specialized storage cloud platform, Backblaze is a big proponent of the open, collaborative nature of independent cloud service providers. From our participation in the Bandwidth Alliance to our large ecosystem of partners, we’re focused on what we call “Phase Three” of the cloud. What’s happening in Phase Three? The age of walled gardens, hidden fees, and out of control egress fees driven by the hyperscalers is in the past. Today’s specialized cloud solutions are oriented toward what’s best for users—an open, multi-cloud internet.

Which is why I’m particularly happy to announce today that we’ve joined the CDN Alliance, a nonprofit organization and community of industry leaders focused on ensuring that the content delivery network (CDN) industry is evolving in a way that best serves businesses distributing content of every type around the world—from streaming media to stock image resources to e-commerce and more.

The majority of the content we consume today on our many devices and platforms is being delivered through a CDN. Being part of the CDN Alliance allows Backblaze to collaborate and drive innovation with our peers to ensure that everyone’s content experience only gets better.

Through participation in and sponsorships of joint events, panels, and gatherings, we look forward to working with the CDN Alliance on the key challenges facing the industry, including availability, scalability, reliability, privacy, security, sustainability, interoperability, education, certification, regulations, and numerous others. Check out the CDN Alliance and its CDN Community for more info.

For more resources on CDN integrations with Backblaze B2 Cloud Storage you can read more about our top partners here.

The post Backblaze Joins the CDN Alliance appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

Widening the Channel: Exertis Broadcast Adds Backblaze B2 Reserve

Post Syndicated from Elton Carneiro original https://www.backblaze.com/blog/widening-the-channel-exertis-broadcast-adds-backblaze-b2-reserve/

We launched our Channel Partner program about seven months ago. In the months since, we’ve rapidly onboarded some great strategic resellers, added new benefits, welcomed more staff to our team, and completed our initial launch of Backblaze B2 Reserve, our capacity-based cloud storage offering that includes download fees, premium support, and our Universal Data Migration service, exclusively for Backblaze resellers—but we’re still just getting started.

We’re very excited to announce another partner today.

Exertis Broadcast + Backblaze

Exertis Broadcast now offers resellers the full value and benefits of our Backblaze B2 Reserve program. This new partnership is doubly exciting to us because a number of our alliance partners already work with Exertis Broadcast—including Quantum, Studio Network Solutions (SNS), and SoDA—which means the world class Exertis engineers can package a suite of best-in-breed cloud workflow solutions in one seamless package for teams working in media and entertainment, modern data protection, and/or disaster recovery solutions industries.

If you’re a reseller looking for a distribution partner that can help your customers with their cloud storage needs, here are a few of the benefits Exertis offers:

  • Sales and Support dedicated to customer success.
  • Engineering Team available to consult on the best products and solutions to fit any needs.
  • Tools and Resources ranging from a state-of-the-art demo center to an innovative video solution builder.
  • Video Production to create cutting-edge content.
  • Marketing Professionals to design effective marketing content to keep you abreast of industry news and events.

To get started, resellers can contact us at [email protected] today.

The Backblaze Channel Partner Program

The Channel Partner program exists to provide easy, transparent, predictable cloud storage solutions to accelerate growth for resellers through the value of our Backblaze B2 Reserve offering.

The program provides benefits ranging from deal registration to joint marketing; rewards like seller incentives and market development funds (coming soon); as well as support including a Partner Portal and sales and marketing staff assistance.

Join Us!

We can’t wait to join with our current and future Channel Partners to deliver tomorrow’s solutions to any customer who can use astonishingly easy cloud storage. (We think that’s pretty much everybody.)

If you’re a reseller, we’d love to hear from you. If you’re a customer interested in benefiting from any of the above, we’d love to connect you with the right Channel Partner team to serve your needs. Either way, the doors are open and we look forward to helping out.

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Automate Your Digital Media Workflows with Backblaze and Telestream

Post Syndicated from Elton Carneiro original https://www.backblaze.com/blog/automate-your-digital-media-workflows-with-backblaze-and-telestream/

Streamlining your digital media workflow can make all the difference when it comes to your productivity—not to mention your budget. For folks in media, entertainment, post-production, corporate, education, government, or content creation, media workflows just got a little easier thanks to a partnership between Backblaze and Telestream.

Now joint customers can store transcoded media files on Backblaze B2 Cloud Storage as their origin store for delivery via Telestream’s Vantage CloudPort product. Read on to learn more about the partnership and what it means for you.

What Does Telestream Do?

Telestream, a Backblaze alliance partner, specializes in products that make it possible to get video content to any audience regardless of how it is created, distributed, or viewed. Throughout the entire digital media lifecycle, from capture to viewing, for consumers through high-end professionals, Telestream products range from desktop components and cross-platform applications to fully-automated, enterprise-class digital media transcoding, and workflow systems. Telestream enables users in a broad range of business environments to leverage the value of their video content.

How Does This Partnership Benefit Joint Customers?

Content is king, as they say, and being able to efficiently and effectively produce content and make it available to the audiences that are going to consume it is critical. This partnership benefits joint customers in a few key ways:

  • Customers can benefit from cost savings in the cloud: Backblaze is a fraction of the cost of diversified cloud providers.
  • By storing transcoded media files in the cloud, customers can leverage other services like QC in the cloud to ensure quality is up to their high standards.
  • Customers can leave on-premises storage in the past and move to the cloud to leverage the cloud’s infinite scalability and parallelism.
  • Making the move to the cloud also reduces the risk of having a single point of failure on premises.

“Telestream and Backblaze are driven by a shared mission to empower our customers and help them make their businesses more efficient. With this collaboration, we can meet our customers where their content is stored and apply Telestream’s best in class media processing tools.”
—Tim MacGregor, Senior Director, Head of Strategy and Product Development, Telestream Cloud

Getting Started With Backblaze B2 and Telestream

Ready to do more with your data affordably? Check out the Telestream documentation for connecting storage via the generic S3 protocol, and contact our Sales team today to get started.

The post Automate Your Digital Media Workflows with Backblaze and Telestream appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

Backblaze Launches Comprehensive Partner Program

Post Syndicated from Elton Carneiro original https://www.backblaze.com/blog/backblaze-launches-comprehensive-partner-program/

Support from our partners is part of what makes Backblaze so easy to use for so many folks, and today we’re continuing our efforts to make working with us even easier with the launch of our new Partner Program.

For businesses, it cuts through the complexity and cost that may have stopped them from adopting cloud storage and backup. For partners—including resellers, integrators, managed service providers, and more—it boosts their array of cloud solutions and brings even more value to their clients. The program builds on our long commitment to develop new solutions for partners and help them grow their businesses.

Partner Program Offerings

The program provides new opportunities for four key partner groups: Channel Partners, Technology Partners, Managed Service Providers (MSPs), and Affiliates.

As part of this new program, Channel Partners can take advantage of special capacity-based pricing with B2 Reserve, as well as a self-service resource providing discounts, deal registration, and in-house support. It also offers training and education resources.

Technology Partners can enjoy complimentary solution expertise and joint go-to-market and co-branding opportunities. MSPs will notice the ease of the new admin console and the utility of in-house support, digital assets, training materials, and data sheets, not to mention the recurring 10% commissions on computer backup. And of course, Affiliates, too, can enjoy recurring 10% commissions.

With the launch of the program, Backblaze is doubling down on its commitment to its partners, proving why Backblaze has built its reputation on easy-to-use, affordable cloud storage.

“Ease of use and accessibility can have a significant impact for our partners and their business. We are continuously looking for ways to innovate and develop for our partners. Offering this easy, accessible, and efficient resource will strengthen our relationship with our customers.”
—Nilay Patel, Vice President of Sales, Backblaze

Visit our Partner page to learn more about the Partner Program, visit the Partner Portal, or get started as a new partner.

The post Backblaze Launches Comprehensive Partner Program appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

Backblaze and Carahsoft Help Public Sector CIOs Optimize Cloud Spend

Post Syndicated from Elton Carneiro original https://www.backblaze.com/blog/backblaze-and-carahsoft-help-public-sector-cios-optimize-cloud-spend/

If you’re in charge of IT for a public sector entity, you know the budgeting and procurement process doesn’t lend itself well to buying cloud services. But, today, the life of a public sector CIO just got a whole lot easier. Through a new partnership with Carahsoft, public sector customers can now leverage their existing state, local, and federal buying programs to access Backblaze B2 Cloud Storage.

We’re not the only cloud storage provider available through Carahsoft, the Master Government Aggregator™ for the IT industry, but we are the easy, affordable, trusted solution among providers in their ecosystem. Read on to learn more about the partnership.

The Right Cloud Solution at the Right Time

For state and local governments, federal agencies, healthcare providers, and higher education institutions, the pandemic introduced challenges that required cloud scalability—remote work and increased demand for public services, to name two. But due to procurement procedures and budgeting incompatibility, adopting the cloud isn’t always a smooth process for the public sector.

The public sector typically uses a CapEx model to budget for IT services. The cloud’s pay-as-you-go pricing model can be at odds with this budgeting method. Public sector CIOs are also typically required to use established buying programs to purchase services, which many cloud providers are not a part of.

Further, recent research shows that while public sector cloud adoption has increased, a “budget snapback” driven by return to office IT expenses is prompting CIOs in this field to optimize their cloud spend. Public sector institutions are seeking additional value in their cloud budgets, and clamoring for a way to purchase those services through existing programs and channels.

“Public sector decision-makers reference budget, pricing models, and transparency as their biggest barriers to cloud adoption. That’s why this partnership is so exciting: Our services come at a fraction of the price of other options, and we’ve long been known for our transparent, trusted approach to working with customers.”
—Nilay Patel, VP of Sales, Backblaze

Bringing Capacity-based Cloud Services to the Public Sector

Backblaze, through the partnership with Carahsoft—which was enabled by our recent launch of a capacity-based pricing bundle, Backblaze B2 Reserve—solves both the budgeting and procurement challenges public sector CIOs are facing.

The partnership brings Backblaze services to state, local, and federal buying programs in a model they prefer at a fraction of the price of traditional cloud storage providers. It’s an affordable, easy solution for public sector CIOs seeking to optimize cloud spend in the wake of the pandemic.

“Backblaze’s ease of use, affordability, and transparency are just some of the major advantages of their robust cloud backup and storage services. We look forward to working with Backblaze and our reseller partners to help agencies better protect and secure their business data.”
—Evan Slack, Director of Sales for Emerging Cloud and Virtualization Technologies, Carahsoft

About Carahsoft

Carahsoft Technology Corp. is The Trusted Government IT Solutions Provider®, supporting public sector organizations across federal, state, and local government agencies and education and healthcare markets. As the Master Government Aggregator® for vendor partners, Carahsoft delivers solutions for cybersecurity, multi-cloud, DevSecOps, big data, artificial intelligence, open-source, customer experience, and more. Working with resellers, systems integrators, and consultants, Carahsoft’s sales and marketing teams provide industry leading IT products, services, and training through hundreds of contract vehicles.

About Backblaze B2 Reserve

Backblaze B2 Reserve packages cloud storage in a capacity-based bundle with an annualized SKU which works seamlessly with channel billing models. The offering also provides seller incentives, Tera-grade support, and expanded migration services to empower the channel’s acceleration of cloud storage adoption and revenue growth. Customers can purchase Backblaze B2 through channel partners, starting at 20TB.

A Public Sector Case Study: Kings County Modernizes With Backblaze B2 Cloud Storage

With a looming bill to replace aging tapes and an out-of-warranty tape drive, the Kings County IT department modernized their IT infrastructure by moving to the cloud for backups. With help from Backblaze, Kings County natively tiered backups from their preferred backup software to Backblaze B2 Cloud Storage, enabling them to implement incremental backups, reduce their overall IT footprint and costs, and save about 150 hours of staff time per year.

Read the full case study here.

How to Get Started With Backblaze B2 and Carahsoft

For resellers interested in offering Backblaze services, it is business as usual if you currently have an account with Carahsoft. Those with immediate quote requests should email partnerships@backblaze.com for further details. For any resellers who do not have an account with Carahsoft and would like the ability to sell Backblaze services, follow this link to create a Carahsoft account.

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Channel Partner Program Launch: Ease, Transparency, and Predictability for the Channel

Post Syndicated from Elton Carneiro original https://www.backblaze.com/blog/channel-partner-program-launch-ease-transparency-and-predictability-for-the-channel/

Since the early days of Backblaze B2 Cloud Storage, the advocacy that resellers and distributors have carried out in support of our products has been super important for us. Today, we can start to more fully return the favor: We are excited to announce the launch of our Channel Partner program.

In this program, we commit to delivering greater ease, transparency, and predictability to our Channel Partners through a suite of tools, resources, incentives, and benefits which will roll out over the balance of 2022. We’ve included the details below.

Read on to learn the specifics, or reach out to our Partner team today to schedule a meeting.

“When Backblaze expressed interest in working with CloudBlue Marketplace, we were excited to bring them into the fold. Their ease-of-use and affordable price point make them a great offering to our existing resellers, especially those in the traditional IT, MSP, and media & entertainment space.”
—Jess Warrington, General Manager, North America at CloudBlue

The Program’s Mission

This new program is designed to offer a simple and streamlined way for Channel Partners to do business with Backblaze. In this program, we are committed to three principles:

Ease

We’ll work consistently to simplify the way partners can do business with Backblaze, from recruitment to onboarding, and engagement to deal close. Work can be hard enough, we want work with us to feel easy.

Transparency

Openness and honesty are central to Backblaze’s business, and they will be in our dealings with partners as well. As we evolve the program, we’ll share our experiences and thoughts early and often, and we’ll encourage feedback and keep our doors open to your thoughts to inform how we can continue to improve the Channel Partner experience.

Predictability

Maintaining predictable pricing and a scalable capacity model for our resellers and distributors is central to this effort. We’ll also increasingly bundle additional features to answer all your customers’ cloud needs.

The Program’s Value

Making these new investments in our Channel Partner program is all about opening up the value of B2 Cloud Storage to more businesses. To achieve that, our team will help you to engage more customers, help those customers to build their businesses and accelerate their growth, and ultimately increase your profits.

Engage

Backblaze will drive joint marketing activities, provide co-branded collateral, and establish market development funds to drive demand.

Build

Any technology that supports S3-compatible storage can be paired with B2 Cloud Storage, and we continue to expand our Alliance Partner ecosystem—this means you can sell the industry-leading solutions your customers prefer paired with Backblaze B2.

Accelerate

Our products are differentiated by their ease of adoption and use, meaning they’ll be easy to serve to your customers for any use case: backup, archive or any object storage use case, and more—growing your topline revenue.

The Details

To deliver on the mission this program is aligned around, and the value it aims to deliver, our team has developed a collection of benefits, rewards, and resources. Many of these are available today, and some will come later this year (which we’ll clarify below). Importantly, we want to emphasize that this is just the beginning, and we will work to add to each of these lists over the coming months and years.

Benefits:

  • Deal registration.
  • Channel-exclusive product: Backblaze B2 Reserve.
  • Logo promotion on www.backblaze.com.
  • Joint marketing activities.

Rewards:

  • Rebates.
  • Seller incentives.
  • Market development funds (coming soon).

Resources:

  • Partner sales manager to help with onboarding, engagement, and deal close.
  • Partner marketing manager to help with joint messaging, go-to-market, and collateral.
  • A password-protected partner portal (coming soon).
  • Automation of deal registration, lead passing, and seller incentive payments.

Join Us!

We can’t wait to join with our current and future Channel Partners to deliver tomorrow’s solutions to any customer who can use astonishingly easy cloud storage! (We think that’s pretty much everybody.)

If you’re a reseller or distributor, we’d love to hear from you. If you’re a customer interested in benefiting from any of the above, we’d love to connect you with the right Channel Partner team to serve your needs. Either way, the doors are open and we look forward to helping out.

The post Channel Partner Program Launch: Ease, Transparency, and Predictability for the Channel appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

Backblaze Partner API: The Details

Post Syndicated from Elton Carneiro original https://www.backblaze.com/blog/backblaze-partner-api-the-details/

Last week, we announced enhancements to our partner program that make working with Backblaze even easier for current and future partners. We shared a deep dive into the first new offering—Backblaze B2 Reserve—on Friday, and today, we’re digging into another key element: the Backblaze Partner API. The Backblaze Partner API enables independent software vendors (ISVs) participating in Backblaze’s Alliance Partner program to add Backblaze B2 Cloud Storage as a seamless backend extension within their own platform.

Read on to learn more about the Backblaze Partner API and what it means for existing and potential Alliance Partners.

What Is the Backblaze Partner API?

With the Backblaze Partner API, ISVs participating in Backblaze’s Alliance Partner program can programmatically provision accounts, run reports, and create a bundled solution or managed service which employs B2 Cloud Storage on the back end while delivering a unified experience to their users.

By unlocking an improved customer experience, the Partner API allows Alliance Partners to build additional cloud services into their product portfolio to generate new revenue streams and/or grow existing margin.

Why Develop the Backblaze Partner API?

We heard frequently from our existing partners that they wanted to provide a more seamless experience for their customers when it came to offering a cloud storage tier. Specifically, they wanted to keep customers on their site rather than requiring them to go elsewhere as part of the sign up experience. We built the Partner API to deliver this enhanced customer experience while also helping our partners extend their services and expand their offerings.

“Our customers produce thousands of hours of content daily, and, with the shift to leveraging cloud services like ours, they need a place to store both their original and transcoded files. The Backblaze Partner API allows us to expand our cloud services and eliminate complexity for our customers—giving them time to focus on their business needs, while we focus on innovations that drive more value.”
—Murad Mordukhay, CEO, Qencode

What Does the Partner API Do, Specifically?

To create the Backblaze Partner API, we exposed existing functionality to allow partners to automate tasks like creating and ejecting member accounts, managing Groups, and leveraging system-generated reports to get granular billing and usage information—outlining user tasks individually so users can be billed more accurately for what they’ve used.

The API calls are:

  • Account creation (adding Group members).
  • Organizing accounts in Groups.
  • Listing Groups.
  • Listing Group members.
  • Ejecting Group members.

Once the Partner API is configured, developers can use the Backblaze S3 Compatible API or the Backblaze B2 Native API to manage Group members’ Backblaze B2 accounts, including: uploading, downloading, and deleting files, as well as creating and managing the buckets that hold files.

How to Get Started With the Backblaze Partner API

If you’re familiar with Backblaze, getting started is straightforward:

  1. Create a Backblaze account.
  2. Enable Business Groups and B2 Cloud Storage.
  3. Contact Sales for access to the API.
  4. Create a Group.
  5. Create an Application Key and set up Partner API calls.

Check out our documentation for more detailed information on getting started with the Backblaze Partner API. You can also reach out to us via email at any time to schedule a meeting to discuss how the Backblaze Partner API can help you create an easier customer experience.

The post Backblaze Partner API: The Details appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

Backblaze B2 Reserve: The Details

Post Syndicated from Elton Carneiro original https://www.backblaze.com/blog/backblaze-b2-reserve-the-details/

Yesterday, we announced enhancements to our partner program that make working with Backblaze even easier for current and prospective partners. Today, we’re digging into a key offering from that program: Backblaze B2 Reserve. Backblaze B2 Reserve brings more value to the Backblaze community of Channel Partners and opens up our easy, affordable cloud storage to many more.

Read on to learn more about Backblaze B2 Reserve and what it means for existing and potential Channel Partners.

What Is Backblaze B2 Reserve?

Predictable, affordable pricing is our calling card, but for a long time our Channel Partners have had a harder time than other customers when it came to accessing this value. Backblaze B2 Reserve brings them a capacity-based, annualized SKU which works seamlessly with channel billing models. The offering also provides seller incentives, Tera-grade support, and expanded migration services to empower the channel’s acceleration of cloud storage adoption and revenue growth.

Why Launch Backblaze B2 Reserve?

Short story, we heard a lot of feedback from our partners about how much they loved working with Backblaze B2 Cloud Storage, except for the service’s pricing model—which limited their ability to promote it to customers. Backblaze B2 is charged on a consumption-based model, meaning you only pay for what you use. This works great for many of our customers who value pay-as-you-go pricing, but not as well for those who value fixed, predictable, monthly or annual bills.

Customers who are more accustomed to planning for storage provisioning want to pay for cloud storage on a capacity-based model similar to how they would for on-premises storage. They buy what they expect to use up front, and their systems and processes are set up to utilize storage in that way. Additionally, the partners who include Backblaze B2 as part of packages they sell to their customers wanted predictable pricing to make things easier in their sales processes.

Backblaze B2 Reserve is a pricing package built to answer these needs—serving the distributors and value-added resellers who want to be able to present B2 Cloud Storage to their current and prospective customers.

How Does Backblaze B2 Reserve Work?

The Backblaze B2 Reserve offering is capacity-based, starting at 20TB, with key features, including:

  • Free egress up to the amount of storage purchased per month.
  • Free transaction calls.
  • Enhanced migration services.
  • No delete penalties.
  • Tera support.

A customer can purchase more storage by buying 10TB add ons. If you’re interested in participating or just want to learn more, you can reach out to us via email to schedule a meeting.

How Is Backblaze B2 Reserve Different From Backblaze B2?

The main difference between Backblaze B2 Reserve and Backblaze B2 is the way the service is packaged and sold. Backblaze B2 uses a consumption model—you pay for what you use. Backblaze B2 Reserve uses a capacity model—you pay for a specific amount of storage up front.

“Backblaze’s ease and reliability, paired with their price leadership, has always been attractive, but having their pricing aligned with our business model will bring them into so many more conversations we’re having across the types of customers we work with.”
—Mike Winkelmann, Cinesys-Oceana

Ready to Get Started?

If you’re going to NAB, April 23-27th, we’ll be there, and we’d love to see you—click here to book a meeting. We’ll also be at the Channel Partners Conference, April 11-14th. Otherwise, reach out to us via email to schedule a chat. Let’s talk about how the new program can move your business forward.

The post Backblaze B2 Reserve: The Details appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

Announcing Partner Program Enhancements

Post Syndicated from Elton Carneiro original https://www.backblaze.com/blog/announcing-partner-program-enhancements/

Here at Backblaze, we can definitively say that we get by with a little (okay, a lot of) help from our friends. We’ve always been committed to building an open, transparent, and interoperable ecosystem which has helped us grow an incredible partner network. We provide easy, affordable, and trusted cloud storage as a neutral partner, and they provide all manner of services, products, and solutions that use our storage. But there’s always room for improvement, right?

Which is why, today, we’re enhancing our partner program with two major new offerings:

  • Backblaze B2 Reserve: A predictable, capacity pricing model to empower our Channel Partners.
  • Backblaze Partner API: A new API that empowers our Alliance Partners to easily integrate and manage B2 Cloud Storage within their products and platforms.

Read on to learn a bit more about each component, and stay tuned throughout this week and next for deeper dives into each element.

Capacity Pricing With Backblaze B2 Reserve

Backblaze B2 Reserve is a new offering for our Channel Partners. Predictable, affordable pricing is our calling card, but for a long time our Channel Partners had a harder time than other customers when it came to accessing this value. Backblaze B2 Reserve brings them a capacity-based, annualized SKU which works seamlessly with channel billing models. The offering also provides seller incentives, Tera-grade support, and expanded migration services to empower the channel’s acceleration of cloud storage adoption and revenue growth.

The key benefits include:

  • Enhanced margin opportunity and a predictable pricing model.
  • Easier conversations with customers accustomed to an on-premises or capacity model.
  • Discounts and seller incentives.

The program is capacity based, starting at 20TB, with key features, including:

  • Free egress up to the amount of storage purchased per month.
  • Free transaction calls.
  • Enhanced migration services.
  • No delete penalties.
  • Tera support.

It’s all of the same great functionality folded in. Partners get more margin, seller incentives, and a predictable growth model for customers.

“Backblaze’s ease and reliability, paired with their price leadership, has always been attractive, but having their pricing aligned with our business model will bring them into so many more conversations we’re having across the types of customers we work with.”
—Mike Winkelmann, Owner of CineSys Inc.

User Management and Usage Reporting With the Backblaze Partner API

The Backblaze Partner API empowers independent software vendors participating in Backblaze’s Alliance Partner Program to add Backblaze B2 Cloud Storage as a seamless backend extension within their own platform, where they can programmatically provision accounts, run reports, and create a bundled solution or managed service for a unified user experience. By unlocking an improved customer experience for the partner, the Partner API allows Alliance Partners to build additional cloud services into their product portfolio to generate new revenue streams and/or grow existing margin.

Features of the Partner API include:

  • Account provisioning.
  • Managing a practically unlimited number of accounts or groups.
  • Comprehensive usage reporting.

In using the Partner API, partners can offer a proprietary branded, bundled solution with a unified bill, or create a solution that is “Powered by Backblaze B2.”

“Our customers produce thousands of hours of content daily, and, with the shift to leveraging cloud services like ours, they need a place to store both their original and transcoded files. The Backblaze Partner API allows us to expand our cloud services and eliminate complexity for our customers—giving them time to focus on their business needs, while we focus on innovations that drive more value.”
—Murad Mordukhay, CEO at Qencode

Other Benefits

To unlock the value inherent in Backblaze B2 Reserve and the Partner API, Backblaze is offering free migration to help customers painlessly copy or migrate their data from practically any source into B2 Cloud Storage.

This service supports truly free data mobility without complexity or downtime, including coverage of all data transfer costs and any egress fees charged by legacy vendors. Stay tuned for more on this feature that benefits both partners and all of our customers.

The addition of Tera support brings the benefit of a four-hour target response time for email support and named customer contacts to ensure that partners and their end users can troubleshoot at speed.

What’s Next?

These are the first of many features and programs that Backblaze will be rolling out this year to make our partners’ experience working with us better. Tomorrow, we’ll dive deeper into the Backblaze B2 Reserve offering. On Monday, we’ll offer more detail on the Backblaze Partner API feature. In the coming months, we’ll be sharing even more. Stay tuned.

Want to Learn More?

Reach out to us via email to schedule a meeting. If you’re going to the Channel Partners Conference, April 11–14th, we’ll be there and we’d love to see you! If not, reach out and we’d be happy to start a conversation about how the new program can move your business forward.

The post Announcing Partner Program Enhancements appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

Bringing Connected Container Management via Cycle

Post Syndicated from Elton Carneiro original https://www.backblaze.com/blog/bringing-connected-container-management-to-backblaze-cycle/

Containers have changed the way development teams build, deploy, and scale their applications. Unfortunately, the adoption of containers often brings with it ever-growing complexity and fragility that leads to developers spending more time managing their deployment rather than developing applications.

Today’s announcement offers developers a path to easier container orchestration. The Cycle and Backblaze B2 Cloud Storage integration enables companies that utilize containers to seamlessly automate and control stateful data across multiple providers—all from one dashboard.

This partnership empowers developers to:

  • Easily deploy containers without dealing with complex solutions like Kubernetes.
  • Unify their application management, including automating or scheduling backups via an API-connected portal.
  • Choose the microservices and technologies they need without compromising on functionality.

Getting started with Cycle and Backblaze is simple:

  1. Create a Cycle account.
  2. Sign up for B2 Cloud Storage and create a bucket and Application Key.
  3. Associate your Backblaze Application Key with your Cycle hub via the Integrations menu.
  4. Utilize the backup settings within a container config.

For more in-depth information on the integration, check out the documentation.

We recently sat down with Jake Warner, Co-founder and CEO of Cycle, to dig a little deeper into the major cloud orchestration challenges today’s developers face. You can find Jake’s responses below, or you can check out a conversation between Jake and Elton Carneiro, Backblaze Director of Partnerships, on Jake’s podcast.

About Cycle

Cycle set out to become the most developer-friendly container orchestration platform. By simplifying the processes around container and infrastructure deployments, Cycle enables developers to spend more time building and less time managing. With automatic platform updates, standardized deployments, a powerful API, and bottleneck crushing automation—the platform empowers organizations to have the capabilities of an elite DevOps team at one-tenth the cost. Founded in 2015, the company is headquartered in Reno, NV. To learn more, please visit https://cycle.io.

A Q&A With Cycle

Q: Give us a background on Cycle and what problem you are trying to solve? What is the problem with existing infrastructure like Kubernetes and/or similar?

A: We believe that cloud orchestration, and more specifically, container orchestration, is broken. Instead of focusing on the most common use cases, too many companies within this space end up chasing a never-ending list of edge cases and features. This lack of focus yields overly complex, messy, and fragile deployments that cause more stress than peace-of-mind.

Cycle takes a bold approach on container orchestration: focus on the 80%. Most companies don’t require, or need, a majority of the features and capabilities that come with platforms like Kubernetes. By staying hyper-focused on where we spend our time, and prioritizing quality over quantity of features, the Cycle platform has become an incredibly stable and powerful foundation for companies of all sizes.

The goal for Cycle is simple: Be the most developer-friendly container platform for businesses.

We believe that developers should be able to easily utilize containers on their own infrastructure without having to deal with the mundane tasks commonly involved with managing infrastructure and orchestration platforms. Cycle makes that a reality.

Q: What are the major challenges developers face today with container orchestration?

Complexity. Most deployments today require piecing together a wide variety of different tools and technologies for even the most basic deployments. Instead of adopting solutions that empower development teams without increasing bloat, too many organizations are chasing hype and increasing their ever-growing pile of technical debt.

Additionally, most of today’s platforms require constant hand-holding. While there are many tools that help reduce the amount of time to get a first deployment online, we see a major drop-off when it comes to “day two operations.” What happens when there’s a new update, or security patch? How often are these updates released? How many developers/DevOps personnel are needed to apply these updates? How much downtime should be expected?

With Cycle, we reduce complexity by providing a single turnkey solution for developers—no extra tools required. Additionally, our platform is built around the idea that everything should be capable of automatically updating. On average, we deploy platform updates to our customer infrastructure once every 10-14 days.

Q: Before announcing our integration, had you implemented Backblaze internally? Could you expand on that?

Absolutely! In the early days of Cycle, we made the decision to standardize and flatten all container images into raw OCI images. This was our way of hedging against different technologies going through hype waves. At the time, Docker was the “top dog” in the container space but there was also CoreOS and a number of others.

In an effort to control as much of the vertical stack as possible, we decided that, beyond flattening images, we should also store the resulting images ourselves. This way, if Docker Hub or another container registry unexpectedly changed their APIs or pricing, our platform and users would be insulated from those changes. As you can see, we put a lot of thought into limiting external variables.

Given the above, we knew that having an infinitely scalable storage solution was critical for the platform. After testing a number of providers, Backblaze B2 was the perfect fit for our needs.

Fast-forward to today, where all base images are stored on Backblaze.

Q: As alluded to above, you’re currently building a customer-facing integration. What’s the new feature? Have customers been asking for this?

We’re excited to announce that Cycle now supports automatic backups for stateful containers. A number of customers have been requesting this feature for a while and we’re thrilled to finally release it.

At Cycle, data ownership is very important to us—our platform was built specifically to empower developers while ensuring they, and their employers, still retain full ownership and control of their data. This automated backups feature is no different. By associating a Backblaze B2 API Key with Cycle, organizations can maintain ownership of their backups.

Q: What sparked the decision to partner and integrate with Backblaze specifically?

While there are a number of reasons this partnership makes a ton of sense, narrowing it down to a top three would be:

Performance: As we were testing different Object Storage providers, Backblaze B2 routinely was one of the most reliable while also offering solid upload and download speeds. We also liked that Backblaze B2 wasn’t overly bloated with features—it had exactly what we needed.

Cost: As Cycle continues to grow, and our storage needs increase, it’s incredibly important to keep costs in check. Beyond predictable and transparent pricing, the base cost per terabyte of data is impressive.

Team: Working with the Backblaze team has been incredible. From our early conversations with Nilay, Backblaze’s VP of Sales, to the expanded conversations with much of the Backblaze team today, everyone has been super eager to help.

Q: Backblaze and Cycle share a similar vision in making life easier for developers. It goes beyond just dollars saved, though that is a bonus, but what is it about “simple” that is so important? Infrastructure of the future?

Good question! There are a number of different ways to answer this, but for the sake of not turning this into an essay, let’s focus purely on what we, the Cycle team, refer to as “think long term.”

Anyone can make a process complex, but it takes a truly focused effort to keep things simple. Rules and guidelines are needed. You need to be able to say “No” to certain feature requests and customer demands. To be able to provide a polished and clean experience, you have to be purposeful in what you’re building. Far too often, companies will chase short term wins while sacrificing long-term gains, but true innovation takes time. In a world where most tech companies are built off venture capital, long-term gambles and innovations are deprioritized.

From the way both Cycle and Backblaze have been funded, to a number of other aspects, we’ve both positioned our companies to take those long term risks and focus on simplifying otherwise complex processes. It’s part of our culture, it’s who we are as teams and organizations.

As we talk about developers, we see a common pattern. Developers always love testing new technologies, they enjoy getting into the weeds and tweaking all of the variables. But, as time goes on, developers shift away from “I want to control every variable” into more of a “I just want something that works and gets out of the way.” This is where Cycle and Backblaze both excel.

Q: What can we look forward to as this partnership matures? Anything exciting on the horizon for Cycle that you’d like to share?

We’re really looking forward to expanding our partnership with Backblaze as the Cycle platform continues to grow. Combining powerful container orchestration with a seamless object storage solution can empower developers to more easily build the next generation of products and services.

While we now host our base container images and customer backups on Backblaze, this is still just the start. We have a number of really exciting features launching in 2022 that’ll further strengthen the partnership between our companies and the value we can provide to developers around the world.

Interested in learning more about the developer solutions available with Backblaze B2 Cloud Storage? Join us, free, for Developer Day on October 21 for announcements, tech talks, lessons, SWAG, and more to help you understand how B2 Cloud Storage can work for you. Register today.

The post Bringing Connected Container Management via Cycle appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

Logpush to B2 Cloud Storage: A Q&A With Cloudflare

Post Syndicated from Elton Carneiro original https://www.backblaze.com/blog/logpush-to-b2-cloud-storage-a-qa-with-cloudflare/

As big believers in open ecosystems, interoperability, and just making life easier for developers, Backblaze and Cloudflare share a lot—which means we’re always excited to dig into new functionality they’re providing for devs. When we heard about their new Logpush tool, I reached out to Tanushree Sharma, the product manager on this project, to learn more about why they built it, how it works with Backblaze B2 Cloud Storage, and what comes next.

Q: Tell us more about the origins of Logpush. How does it fit into the Cloudflare ecosystem and what problems is it solving for?

A: Cloudflare provides security, performance, and reliability services to customers behind our network. We analyze the traffic going through our network to perform actions such as routing traffic to the nearest data center, protecting against attacks, and blocking malicious bots. As part of providing these services for customers, we generate logs for every request in our network. Logpush makes these logs available for Enterprise customers to get visibility into their traffic, quickly and at scale.

Q: Cloudflare already offers Logpull, what’s the difference between that and Logpush?

A: Logpull requires customers to make calls to our Logpull API and then set up a storage platform and/or analytics tools to view the logs. Increasingly, we were hearing repeated use cases where customers would want to integrate with common log storage and analytics products. We also frequently heard that customers want their logs in real time or as near as possible. We decided to create Logpush to solve both these problems. Rather than the need for customers to configure and maintain a system that makes repeated API calls for the data, with Logpush, customers configure where they would like to send their logs and we push them there directly on their behalf.

Q: What makes it compelling to Cloudflare customers? Are there specific use cases you can touch on? Any light you can shed on how a beta tester used it when you first announced it?

A: Logpush makes it very easy for customers to export data. They simply set up a job using the Logpush API or with the click of a few buttons in the Cloudflare dashboard. From there, customers can combine Cloudflare logs with those of other tooling in their infrastructure, such as a SIEM or marketing tracking tools.

This combined data is very useful not only for day-to-day monitoring, but also when conducting network forensics after an attack. For example, a typical L7 DDoS attack originates from a handful of IP addresses. Customers can use platform-wide analytics to understand the activity of IP addresses from both within the Cloudflare network and other applications in their infrastructure. Platform-wide analytics are very powerful in giving customers a holistic view of their entire system.

Q: What sparked the push to support more S3-compatible storage destinations for Logpush data?

A: S3-compatible storage is becoming an industry standard for cloud storage. With the increased adoption of S3-compatible storage, we thought it would be a great spot for us to create our own endpoint to be able to serve more platforms.

Q: This isn’t the first time Backblaze and Cloudflare have worked together. In the spirit of building a better internet, we’ve helped a number of companies reduce data transfer fees via the Bandwidth Alliance. How did this affect your decision to include B2 Cloud Storage as one of these storage destinations and how is it serving Cloudflare and its customers’ needs?

A: Cloudflare values open ecosystems in technology—we believe that customers should not have to be locked in to any single provider. We started the Bandwidth Alliance to reduce or eliminate egress fees, which gives customers the ability to select a set of options that work best for them. With Backblaze as a long time Bandwidth Alliance member, including B2 Cloud Storage out of the gate was a no-brainer!

This case study on why Nodecraft made the switch from AWS S3 to Backblaze B2 Cloud Storage is a great illustration of how the Bandwidth Alliance can benefit customers.

Q: What was the process of integrating B2 Cloud Storage within the Logpush framework?

A: We worked with the great folks at Backblaze to integrate B2 Cloud Storage as a storage destination. This process began by modeling out costs, which were greatly reduced due to discounted egress costs as a result of the Bandwidth Alliance. For the S3-compatible integration, our team leveraged the AWS Go SDK to integrate with BackBlaze. Once we had verified that the integration was working, we created an intuitive UI-based workflow for our customers to make it easier for them to create and configure Logpush jobs.

Q: What can we look forward to as Logpush matures? Anything exciting on the horizon that you’d like to share?

A: One of the big areas that our team is focusing on is data sovereignty. We want customers to have control over where their data is stored and processed. We’re also working on building out Logpush by adding data sets and giving customers more customization with their logs.

Stay tuned to our Logs blog for upcoming releases!

Q: As a Cloudflare customer, where do I begin if I want to utilize Logpush? Walk us through the setup process of selecting B2 Cloud Storage as a destination for my logs.

A: Once your B2 Cloud Storage destination is set up, you can create an S3-compatible endpoint on Cloudflare’s dashboard or API by specifying the B2 Cloud Storage destination information. For a detailed walkthrough on how to create a Logpush job, take a look at our documentation on enabling S3-compatible endpoints.

Many thanks Tanushree, we’re excited to see how customers put this new tool to work.

The post Logpush to B2 Cloud Storage: A Q&A With Cloudflare appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

Set Your Content Free With Fastly and Backblaze B2

Post Syndicated from Elton Carneiro original https://www.backblaze.com/blog/set-your-content-free-with-fastly-and-backblaze-b2/

Whether you need to deliver fast-changing application updates to users around the world, manage an asset-heavy website, or deliver a full-blown video streaming service—there are two critical parts of your solution you need to solve for: your origin store and your CDN.

You need an origin store that is a reliable place to store the content your app will use. And you need a content delivery network (CDN) to cache and deliver that content closer to every location your users happen to be so that your application delivers an optimized user experience.

These table stakes are simple, but platforms that try to serve both functions together generally end up layering on excessive complexity and fees to keep your content locked on their platform. When you can’t choose the right components for your solution, your content service can’t scale as fast as it needs to today and the premium you pay for unnecessary features inhibits your growth in the future.

That’s why we’re excited to announce our collaboration with Fastly in our campaign to bring choice, affordability, and simplicity to businesses with diverse content delivery needs.

Fastly: The Newest Edge Cloud Platform Partner for Backblaze B2 Cloud Storage

Our new collaboration with Fastly, a global edge cloud platform and CDN, offers an integrated solution that will let you store and serve rich media files seamlessly, free from the lock-in fees and functionality of closed “goliath” cloud storage platforms, and all with free egress from Backblaze B2 Cloud Storage to Fastly.

Fastly’s edge cloud platform enables users to create great digital experiences quickly, securely, and reliably by processing, serving, and securing customers’ applications as close to end-users as possible. Fastly’s edge cloud platform takes advantage of the modern internet, and is designed both for programmability and to support agile software development.

Get Ready to Go Global

The Fastly edge cloud platform is for any business that wants to serve data and content efficiently with the best user experience. Getting started only takes minutes: Fastly’s documentation will help you spin up your account and then help you explore how to use their features like image optimization, video and streaming acceleration, real-time logs, analytic services, and more.

If you’d like to learn more, join us for a webinar with Simon Wistow, Co-Founder & VP of Strategic Initiatives for Fastly, on November 19th at 10 a.m. PST.

Backblaze Covers Migration Egress Fees

To pair this functionality with best in class storage and pricing, you simply need a Backblaze B2 Cloud Storage account to set as your origin store. If you’re already using Fastly but have a different origin store, you might be paying a lot of money for data egress. Maybe even enough that the concept of migrating to another store seems impossible.

Backblaze has the solution: Migrate 50TB (or more), store it with us for at least 12 months, and we’ll pay the data transfer fees.

Or, if you have data on-premise, we have a number of solutions for you. And if the content you want to move is less than 50TB, we still have a way to cut your egress charges from your old provider by over 50%. Contact our team for details.
 

 

Freedom to Build and Operate Your Ideal Solution

With Backblaze as your origin store and Fastly as your CDN and edge cloud platform, you can reduce your applications storage and network costs by up to 80% based on joint solution pricing vs. closed platform alternatives. Contact the Backblaze team if you have any questions.

The post Set Your Content Free With Fastly and Backblaze B2 appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.