All posts by João Tomé

In 2021, the Internet went for TikTok, space and beyond

Post Syndicated from João Tomé original https://blog.cloudflare.com/popular-domains-year-in-review-2021/

In 2021, the Internet went for TikTok, space and beyond

In 2021, the Internet went for TikTok, space and beyond

The years come and go, Internet traffic continues to grow (at least so far and with some ‘help’ from the pandemic), and Internet applications, be they websites, IoT devices or mobile apps, continue to evolve throughout the year, depending on if they attract human beings.

We’ll have a more broad Internet traffic-related Year in Review 2021 in the next few days (you can check the 2020 one here), but for now, let’s focus on the most popular domains this year according to our data on Cloudflare Radar and those domains’ changes in our popularity ranking. With Alexa.com going away, if you need a domain ranking, you can get it from Cloudflare.

We’ll focus on space (NASA and SpaceX flew higher), e-commerce (Amazon and Taobao rule), and social media (TikTok ‘danced’ to take the crown from Facebook). We’ll also take a little ‘bite’ on video streaming wars. Netflix is a Squid Game of its own and January 2021 was at the highest in our ranking — probably lockdown and pandemic-related.

Chat domains (WhatsApp, what else) will also be present and, of course, the less established metaverse domains of sorts (Roblox took the lead from Fortnite late in the game). Come with us, let’s travel through 2021.

The following will show the way Cloudflare saw Internet traffic focusing on specific domains (some of which have many websites aggregated into them) and their highs and lows in our global popularity ranking.

Top Sites: Google dethroned by the young ‘padawan’ TikTok

Let’s start with our Top Domains Ranking and 2021 brought us a very interesting duel for the Number 1 spot in our global ranking. Google.com (which includes Maps, Translate, Photos, Flights, Books, and News, among others) ended 2020 as the undefeated leader in our ranking — from September to December of last year it was always on top. Back then TikTok.com was only ranked #7 or #8.

1 TikTok.com
2 Google.com
3 Facebook.com
4 Microsoft.com
5 Apple.com
6 Amazon.com
7 Netflix.com
8 YouTube.com
9 Twitter.com
10 WhatsApp.com

1 Google.com
2 Facebook.com
3 Microsoft.com
4 Apple.com
5 Netflix.com*
6 Amazon.com
7 TikTok.com
8 YouTube.com
9 Instagram.com *
10 Twitter.com

Amazon was #5 in November, but Netflix surpassed in December 2020 (on some days it was higher than Apple, in #4); Instagram and Twitter were constantly changing positions throughout November and December.

2021 told a different story. It was on February 17, 2021, that TikTok got the top spot for a day. Back in March, TikTok got a few more days and also in May, but it was after August 10, 2021, that TikTok took the lead on most days. There were some days when Google was #1, but October and November were mostly TikTok’s days, including on Thanksgiving (November 25) and Black Friday (November 26).

In 2021, the Internet went for TikTok, space and beyond

There are other trends we can see comparing both years — for 2020 we only show data of the end of the year, after September (Cloudflare Radar was launched that month). For example, Facebook.com was steadily number #2 across 2020, but with TikTok.com going up Facebook is now a solid #3, followed by Microsoft.com (Office365 and Teams numbers are included there) and by Apple.com (App Store and Apple TV+ numbers are included), the same trend as in 2020.

Amazon.com is the juggernaut that follows, but it is interesting to see that since January 2021 the e-commerce website (we will talk more about that category in a few paragraphs) jumped in front of Apple.com. But Apple got back in front, after September, with some exceptions like November 28, 2021, the day before Cyber Monday — and also December 1 and 6.

Christmas time, Netflix time

In 2021, the Internet went for TikTok, space and beyond
Netflix had a great 2020 Christmas but also January 2021, especially at the weekend

Another trend is that Netflix surpassed Amazon in December 2020, especially around Christmas week. On some days around 2020 Christmas, Netflix was even higher than Apple, in #4, that is the case with December 23, 25, and from December 29 to January 2, 2021.

February 2, 2021: The day YouTube (and an aerobics instructor) ruled the world

In our global popularity ranking we also saw another trend: YouTube, usually ranked #6 or #7, got to the top spot of our list on February 2, 2021 — and only on that day.

In 2021, the Internet went for TikTok, space and beyond
This fitness instructor video that happened while the Myanmar coup d’état was happening went viral on February 2, 2021, leading to the creation of thousands of memes

Why? One can only guess, but back then, although it was the week of the Super Bowl (some commercials, like the one from Doritos with Matthew McConaughey, were out on that day), there was another big newsworthy event: the Myanmar coup d’état on February 1, 2021. How can a coup in a Southeast Asian country have an impact on YouTube? A video of a fitness instructor who unwittingly filmed as the takeover unfolds behind her took the Internet by storm and became viral as the memes started to pour in.

That February day was also the one where Donald Trump announced his new legal team for the impeachment trial after the previous one quit, and Jeff Bezos announced he would step down as Amazon’s CEO. That was also the week prior to a record in YouTube’s history. On February 11, 2021, the video “Baby Shark Dance” from Korean education brand Pinkfong was the new most-viewed YouTube video of all time, surpassing the former record holder “Despacito” by Luis Fonsi.

Google Trends also shows that the week of February 2 was the one in 2021 that “YouTube” was more searched on Google.

In 2021, the Internet went for TikTok, space and beyond

Social media: There’s a new kid in town

In what was the second year of the pandemic, social media domains continued high on our ranking. The nine main social media applications were all in our top 100 list of most popular global domains — the only one out is Quora.com (during 2021 it was between #687 and #242).

In 2021, the Internet went for TikTok, space and beyond
In 2021, the Internet went for TikTok, space and beyond

We can see that TikTok (who also surpassed Google, as we explained before in the global #1 spot) took Facebook from its crown of the most popular social media website-domain in our ranking. So, that should mean that TikTok got more Internet traffic from our standpoint (our ranking is derived from our public DNS resolver 1.1.1.1 and so it’s not related to the number of unique users or visitors it gets per month) — Facebook is, by far, the platform with more users worldwide).

1 TikTok.com
2 Facebook.com
3 YouTube.com
4 Twitter.com
5 Instagram.com
6 Snapchat.com
7 Reddit.com
8 Pinterest.com
9 LinkedIn.com
10 Quora.com

1 Facebook.com
2 TikTok.com
3 YouTube.com
4 Instagram.com
5 Twitter.com
6 Snapchat.com
7 Reddit.com
8 Pinterest.com
9 LinkedIn.com
10 Quora.com

The Facebook outage — that we explained from our standpoint extensively — on October 4, 2021, also had an impact on Facebook’s position in our ranking, leading to Facebook.com losing its #3 position (it was #4) for seven days in a row in that week. This number of days in #4 was something that never happened before (since September 2020) to the social media giant.

In 2021, the Internet went for TikTok, space and beyond

Looking to the top 10 list, it’s also clear that, just looking to social media domains, YouTube comes third and Twitter got a bump up and beat Instagram in 2021, getting the #5 place (barely, in what was a very close race). Back in late 2020 Twitter was behind Instagram in our ranking.

LinkedIn is the ninth most popular social media domain in our ranking and is still in our top 100 and throughout 2021 it got higher in our list, especially in February and March. The social media for professionals then started to drop in June and July (in the Northern Hemisphere’s summer), starting in late August to climb again and by November it reached the #52 place, the highest of the year in our global ranking — in January it was ~#78. In a year when terms like The Great Resignation and the reset of people and organizations’ mindsets were talked about, it makes sense to see this social media platform growing.

In 2021, the Internet went for TikTok, space and beyond

Streaming: The (Squid) Netflix Game rules

The so-called video streaming wars got another important round in 2021 with new players appearing and old ones having amazing numbers — not only in subscribers, revenue, and content budgets but also in… Internet traffic. In our ranking, Netflix is still the undefeated hero.

We added YouTube.com (its most important service is free) to the list to compare with the big numbers from Netflix, and still, the Squid Game phenomenon platform won our ranking for most of the year. Amazon Prime is not included because the streaming service mainly uses Amazon.com (ranked #5 or #6 most of the year) as a domain.

The days of the year when Netflix was more popular? January was a great month with Netflix reaching the #4 spot in our global ranking in the first two days of the year (and also all the weekends of January, Fridays included), going through February in the #5 place. For the rest of 2021, the platform was mostly #7. Yes, on the weekends Netflix seems to have a better performance in our ranking.

Roku.com seems to be the next video streaming platform after those two traffic giants, getting around the #80 position in our ranking through 2021. In late 2020 Hulu.com was the next one, but HBOMax.com surpassed Hulu in July 2021 and entered our top 100 list. In 2021, Disneyplus.com also rose in our ranking and surpassed the app-based TV service Sling.com later in the year. Our top 10 chart also includes Iq.com (iQiyi), the Chinese online video platform.

1 Netflix.com
2 YouTube.com
3 Roku.com
4 HBOMax.com
5 Hulu.com
6 Peacocktv.com
7 Disneyplus.co
8 ParamountPlus.com
9 Sling.com
10 Iq.com

1 Netflix.com
2 YouTube.com
3 Roku.com
4 Hulu.com
5 HBOMax.com
6 Peacocktv.com
7 Sling.com
8 Disneyplus.com
9 Iq.com
10 Wetv.vip

Netflix vs YouTube

In 2021, the Internet went for TikTok, space and beyond
In the chart Netflix.com, more dominant in most days, is in pink and YouTube.com is in yellow

In 2021, the Internet went for TikTok, space and beyond
Netflix and YouTube, but also Roku, HBOMax, Hulu.com and Peacocktv are a lot higher in our list than the others — Disney+ is getting there

E-commerce: Podium to Amazon, Taobao and eBay

Since the pandemic started e-commerce has continued to strive and grow at an even faster pace than before. The top four e-commerce domains (Amazon, Taobao, eBay and Walmart) in our global ranking are all in the top 100 and that happens steadily throughout the year.

The fifth in the e-commerce list, the Chinese giant Jd.com had a few periods that it also entered the top 100 mainly in May and especially June — on the day of the 618 shopping event, on June 18, 2021, it reached #68 on our list, beating Walmart.com and almost catching Ebay.com.

In the following list it is easy to see that Jd.com surpassed Shopify.com in 2021, occupying the #5 place, and also Bestbuy.com and Target.com rose from one year to another.

1 Amazon.com
2 Taobao.com
3 Ebay.com
4 Walmart.com
5 Jd.com
6 Shopify.com
7 Bestbuy.com
8 Target.com
9 Rakuten.co.jp
10 Homedepot.com

1 Amazon.com
2 Taobao.com
3 Ebay.com
4 Walmart.com
5 Shopify.com
6 Jd.com
7 Olx.com.br
8 Rakuten.co.jp
9 Target.com
10 Bestbuy.com*

Shein.com went ahead of Bestbuy.com and Target.com from December 19 to 24, 2020*

In 2021, the Internet went for TikTok, space and beyond

Here are other trends:

  • Amazon.com is a domain, as we already explained, with more than e-commerce services (that’s why globally it ranks between #4 and #6). In 2021, it had some good days in January and in late April 2021, reaching #4, but by the end of the year it got its best days in our ranking, especially on the day before Cyber Monday, November 28, and on December 1 and 6 — it reached #5.
  • Taobao.com had its best day of the year in our global ranking on August 20 — #15 — and by the popular Chinese shopping day, Singles’ Day, November 11, it was #17.
  • Ebay.com had a solid year and a good late August (#29 on August 31) and grew more after Cyber Monday, peaking on December 1, reaching #27.
  • Shopify had a great August (reaching #100 on August 18), the same with Etsy.com that peaked at #128 on August 21. Walmart had a great June (#66) and also end of November (it reached #70).
  • Ikea.com had a big increase in importance throughout the year and got very near to Homedepot.com’s position in September (peaked in the #695 position in our global ranking), staying up through November.
  • Best Buy peaked on October 6 and had a high growth throughout November, also matching Shopify in December.
In 2021, the Internet went for TikTok, space and beyond
When we look to Shein.com we see that it peaked last Christmas and is on the rise since November 2021
  • Shein.com, the global Chinese online fast-fashion retailer, went high in our ranking for the Christmas of 2020 — it went ahead of Bestbuy.com and Target.com from December 19 to 24, 2020, reaching the #253 position. In March, it had another peak, and it got the best position in 2021 in our ranking after Cyber Monday — it reached #301 on December 1, 2021.
In 2021, the Internet went for TikTok, space and beyond

2021: A Space Odyssey (for NASA, SpaceX, Blue Origin and Virgin Galactic)

This year was also a big year for space travel with several achievements. Spacecraft from three Mars exploration programs from the United Arab Emirates, China, and the United States arrived at Mars in February — NASA’s Perseverance rover landed on February 18, 2021, and after that the Ingenuity drone made history, being the first powered aircraft flight on another planet in human history. And there is also another big space event just around the corner — the James Webb Telescope launch.

Virgin Galactic (July 11), Blue Origin (July 20) and SpaceX (September 16 — but with several other events before that regarding satellites and reuse of space capsules) also stormed the Internet with space tourism achievements with different scopes. Only SpaceX offered an orbital ride.

In terms of domains, NASA.gov was way ahead of the others, but Elon Musk’s SpaceX.com was definitely second in our global ranking, followed by Blueorigin.com. Virgingalactic.com only appears once in our top 100k ranking on July 17 and 18 (a few days after Richard Branson’s spaceflight).

In 2021, the Internet went for TikTok, space and beyond

Since last year NASA is high on our global ranking, in the top 1,000 domains of our list, but after the rover Perseverance landed on Mars on February 18 NASA.gov entered our top 700 ranking — the highest day of that month was February 25, when it reached #657. In the summer it went down in our ranking, but it picked up in late September and on October 13, 2021, reached the highest position of the year (#637). That was the day the press conference about NASA’s Lucy mission, the agency’s first to Jupiter’s Trojan asteroids, took place (the launch was on October 16).

SpaceX.com had a great start of February, it entered our top 8,000, a month with a launch of 60 new Starlink internet satellites into orbit amidst a missed rocket landing and a fresh $850 million of new investment. And then it was after September 16, 2021, with the first orbital launch of an all-private crew, Inspiration4, that it flew again in our ranking.

For Blue Origin, after a strong start of the year — it reached our #32,000 on January 10 (a few days before New Shepard 4’s first test flight) — it went up between July 20- 27 after its first crewed flight, with Jeff Bezos onboard. It also went up in our ranking a few days after October 13, 2021 (the day William Shatner flew aboard a Blue Origin suborbital capsule).

Messaging or chat: WhatsApp, what else?

There aren’t as many messaging or chat platforms as there are popular social media sites, video streaming, or e-commerce platforms. So, this ranking is slim, and even slimmer because Messenger (uses Facebook.com) or iMessage (uses Apple.com) aren’t included. Snapchat is both a social media platform and a messaging app — the same with Instagram — and we added them in the social media ranking. If they were here they would be higher than WeChat but behind WhatsApp — Instagram actually started 2021 (it got to #8) in front of WhatsApp until February and went as low as #13 and Snapchat went between #29 to #16.

1 WhatsApp.com
2 WeChat.com
3 Signal.org
4 Telegram.com

1 WhatsApp.com
2 Signal.org
3 WeChat.com
4 Telegram.com

From our standpoint, WhatsApp is the undisputed leader of the messaging apps ranging from as low as #13 in our global ranking to as high as #8. Its best parts of the year were late March, late April, late October and then late November going through December 2021 as #8 in our ranking.

In 2021, the Internet went for TikTok, space and beyond

How Signal skyrocketed in January (and WeChat in February)

All the others are far away in our ranking, but 2021 brought three trends we should highlight:

  • Signal.org had an incredible month of January — on January 3 it was in #1815 in our ranking and by January 20 it rose to #766, a climb in more than 1,000 positions in just 17 days. Why? WhatsApp’s new privacy policy was in the headlines in the second week of January.
In 2021, the Internet went for TikTok, space and beyond
  • WeChat.com also had an amazing jump in our ranking, but more in February and by April it surpassed Signal.org — it went from #3142 at the start of February to #979 by April 25 and by October both of the messaging apps were almost tied at ~#370 and had a significantly higher place in our ranking than in late 2020.
  • Telegram.com on the other hand had a decrease in ranking throughout the year and ended up in the top 38,000.

“You can’t just materialize anywhere in the Metaverse, like Captain Kirk beaming down from on high. This would be confusing and irritating to the people around you. It would break the metaphor. Materializing out of nowhere (or vanishing back into Reality) is considered to be a private function best done in the confines of your own House.“
― Neal Stephenson, Snow Crash (1992)

Metaverse: Don’t mess with Roblox

Back in November, we heard in the halls of Web Summit — the 42,000 in-person tech global event in Lisbon — that in a way the metaverse is already here (Roblox’s Global Head of Music had some thoughts on virtual concerts). But we’re still far from the promise of almost living in the virtual world that books like Neal Stephenson’s Snow Crash or Ernest Cline’s Ready Player One showed us.

Oculus shipped a lot of headsets and there are immersive experiences out there that are Metaverse-like (a step further than the now-usual-for-most spending all day working, learning, communicating through a screen) and we focused on that ones, like Fortnite, Roblox, Second Life (the oldest, from 2003), Minecraft and Oculus. But Oculus.com doesn’t have enough direct traffic (playing games using Oculus headset could direct the traffic elsewhere) to be in our top 100k domains ranking, and the same happens with Minecraft.

1 Roblox.com
2 Epicgames.com (Fortnite)
3 Secondlife.com

Oculus.com and Minecraft.net are not in our 100,000 ranking

1 Epicgames.com (Fortnite)
2 Roblox.com
3 Secondlife.com

Oculus.com and Minecraft.net are not in our 100,000 ranking

The (short) list from 2020 and 2021 shows us that Roblox.com surpassed Epicgames.com (the home of the popular Fortnite) for the first time in July reaching back then #27 in our list. But it was after late September that it was consistently in front of the rival game platform, ending the year on a good note reaching #20 in our ranking.

In 2021, the Internet went for TikTok, space and beyond

Epicgames.com (Fortnite) started the year a lot better, reaching #14 on January 5, 2021, but it started to lose importance in February and that deepened after May, but mostly in July and August. It never truly recovered and ended the year between #26 and #47, depending on the day.

The Internet is not a quiet place, the same way humans on Earth (especially during a pandemic) aren’t quiet or passive but active and reactive. Although on the top of our domain ranking there don’t seem to be drastic ups and downs throughout the year (TikTok, and YouTube, were the exceptions), we saw how an event like the Myanmar coup and the subsequent viral video may have brought YouTube to #1 on our ranking. We also saw how e-commerce was affected throughout the year, how space-related websites had a big (online) year with important events, and how Netflix rose around Christmas time.

And remember: you can keep an eye on Cloudflare Radar to monitor how we see Internet traffic globally and in every country.

Thanksgiving’s biggest online shopping day was Cyber Monday, but other days were close behind

Post Syndicated from João Tomé original https://blog.cloudflare.com/thanksgivings-biggest-online-shopping-day-was-cyber-monday-but-other-days-were-close-behind/

Thanksgiving’s biggest online shopping day was Cyber Monday, but other days were close behind

Thanksgiving’s biggest online shopping day was Cyber Monday, but other days were close behind

November comes, the temperatures start to get colder for most of the planet’s population (87% live in the Northern Hemisphere) and many are also starting to prepare for the festive season. That also brings significant changes in Internet traffic, most notably the online shopping kind of traffic.

So, what were the November days that e-commerce websites had the most traffic in the US and what about worldwide? Is humanity using more mobile Internet at this time? And what are the most popular days online — is Black Friday the winner?

We’ll dig into those questions using Cloudflare Radar. E-commerce is expanding and at an all-time high, especially after the pandemic accelerated the digital transformation process (e-commerce had a 32.4% increase in sales in the US in 2020 and is expected to grow this year).

Cyber Monday, a ‘last minute’ winner

Let’s start with e-commerce — we added a chart to Radar that shows trends for e-commerce by country. The worldwide trend is pretty evident: Cyber Monday, the day for supposedly last-minute discounts, was the clear winner.

#1. Cyber Monday, November 29.

#2. Monday, November 23.

#3. Black Friday, November 26 — November 24 is pretty close to Black Friday. All in all a very good week in terms of e-commerce traffic.

Thanksgiving’s biggest online shopping day was Cyber Monday, but other days were close behind

US: November e-commerce traffic ‘rain’

When we focus on the United States, the country that instituted Black Friday (the day after US Thanksgiving has since become a “retail bonanza” in other countries), the trend is a little different when we look to the full month of November.

#1. Cyber Monday, November 29.

#2. Monday, November 2.

#3. Sunday, November 1.

Thanksgiving’s biggest online shopping day was Cyber Monday, but other days were close behind

The Black Friday week definitely had a big impact on e-commerce traffic, but besides the clear winner, Cyber Monday, the podium was actually completed with the first two days in November. Those days have a big traffic peak, but the Black Friday week has more sustained traffic over five days.

When we look just at last week, Black Friday isn’t actually the most popular day, it’s Monday, November 22 — that isn’t surprising given that shoppers also “returned to stores” on Black Friday 2021 and didn’t do everything online.

Despite this, Black Friday 2021 had definitely more sustained traffic throughout the day. The line in the next chart stays up on November 26 (Black Friday) for several hours after 12:00 UTC, early morning in the US, more than in the previous days.

Thanksgiving’s biggest online shopping day was Cyber Monday, but other days were close behind

For example, when we look at the 00:00 UTC mark in those red circles (19:00 US East Coast time; 16:00 US West Coast time), Black Friday evening was the most popular evening of the week — even more than November 22. In the past few days, only Cyber Monday had (a lot) more traffic than Black Friday.

And we can also notice the “pause” in online shopping for Thanksgiving Day (we wrote a blog post about that).

2021: How about the UK, France, Germany or India?

With our new Radar tool for e-commerce websites, everyone can see the trends for their country looking back to the previous seven or 30 days. We can give some interesting examples by looking at some countries.

In the UK, for example, the most popular day was Black Friday, followed by Cyber Monday.

Thanksgiving’s biggest online shopping day was Cyber Monday, but other days were close behind

In Germany, Black Friday 2021, followed by Cyber Monday, were the most popular days although there’s a bigger traffic peak on November 2.

In the neighbourhood, ‘down’ in France, the most popular days for e-commerce were Thursday, November 18, and Tuesday, November 23. Those days were even bigger than Black Friday or Cyber Monday — there’s also a clear sustained increase in traffic in the Black Friday week.

Now let’s ‘travel’ to India, the fastest growing online retail market in the world, which also had the Black Friday week as the best week of the month for online shopping. Cyber Monday was the most popular day, followed by Wednesday, November 24, and also Black Friday.

One exception seems to be Japan. The start of the Black Friday week and the end of the previous week were the better periods for online shopping traffic — November 18, 23 and 20 were much better days than Black Friday or Cyber Monday.

Thanksgiving’s biggest online shopping day was Cyber Monday, but other days were close behind

The mobile traffic percentage rose by the end of November

Recently blogged about where mobile traffic is the most and least popular in the world and also how in September when most students go back to school (and people go back to work) mobile usage goes down. So mobile trends shift with human habits.

So how about November? If we look at the worldwide trend, it’s pretty clear that after Sunday, November 22, the mobile traffic percentage went up — Internet traffic from mobile devices represented 55% of the total in the past week.

We can also see in the next chart that Black Friday, November 26, saw an increase of more than 4% in the mobile traffic percentage, compared to the same period of the previous month. So, people were using their mobile devices a lot more to go online — 4% more.

Thanksgiving’s biggest online shopping day was Cyber Monday, but other days were close behind

Now let’s go to the US, where Thanksgiving (as we explained before) had a big influence on Internet traffic. That trend is even more pronounced, specifically on Thanksgiving day, November 25 (mobile traffic percentage grew more than 6%), but also on Black Friday, November 26. At the weekend mobile traffic went back down.

Thanksgiving’s biggest online shopping day was Cyber Monday, but other days were close behind

And remember: you can keep an eye on Cloudflare Radar to monitor how we see Internet traffic globally and in every country.

How the US paused shopping (and browsing) for Thanksgiving

Post Syndicated from João Tomé original https://blog.cloudflare.com/how-the-us-paused-shopping-and-browsing-for-thanksgiving/

How the US paused shopping (and browsing) for Thanksgiving

So, if you like to keep up with the tradition in the United States you and your family yesterday (November 25, 2021) celebrated Thanksgiving. So on a special day, with family gatherings for many and with a lot of cooking if you’re into the tradition (roast turkey, stuffing and pumpkin pie), it makes sense that different Internet patterns show up on Cloudflare Radar.

First, let’s look at shopping habits. After a busy Monday, Tuesday and Wednesday, online shopping paused for Thanksgiving Day and dipped at lunchtime. So in a very good week for e-Commerce, Thanksgiving was an exception, especially at the extended lunchtime.

How the US paused shopping (and browsing) for Thanksgiving

Now, let’s focus on Internet traffic at the time of the Thanksgiving Dinner. First, what time is that? Every family is different, but a 2018 survey of US consumers showed that for 42% early afternoon (between 13:00 and 15:00 is the preferred time to sit at the table and start to dig in). But 16:00 seems to be the “correct time” — The Atlantic explains why.

Cloudflare Radar shows that Internet traffic in the US increased this past seven days, compared with the previous period, and that makes sense given that it’s traditionally a good week for online shopping. But we can also see in the next chart that the time of Thanksgiving dinner in the continental US was a clear exception.

How the US paused shopping (and browsing) for Thanksgiving

The circle in red in the chart clearly shows us that yesterday afternoon in the US the Internet traffic was a lot slower than the previous days at the same time and that’s more evident between 21:00 and 01:00 UTC (we use that as a standard timezone in Radar). That time period is “translated” for the East Coast between 16:00 and 20:00 EST and for the West Coast the time between 13:00 to 17:00 PST.

Internet traffic is going up

We can also use Cloudflare Radar to see that in the last two weeks Internet traffic in the US has been increasing (compared with the same period of the previous month). In a time of the year when temperatures go down, Internet traffic was definitely going up. That’s more evident this week after Sunday, November 21.

How the US paused shopping (and browsing) for Thanksgiving

The biggest spike of the last 30 days, so far (maybe today, Black Friday, November 26, will change that — you can see the live trends using Radar), was definitely in the evening of Monday, November 22 (~02:00 UTC, November 23). This past Tuesday night, November 23, was the second day of the month with the highest traffic in the US, and the third day was actually the next day (Wednesday, November 24).

How the US paused shopping (and browsing) for Thanksgiving

We can also see on Radar (represented in the next chart) that after several days of the Internet traffic peaks being reached at around 02:00 UTC (which “translates” to 21:00 EST and 18:00 PST), this Thanksgiving Day it was reached later, at about 03:00 UTC (22:00 EST and 19:00 PST).

How the US paused shopping (and browsing) for Thanksgiving

Mobile traffic goes up in the busiest online week of the month

Another interesting trend regarding Thanksgiving week in the US is how there are more people this week using mobile devices to access the Internet than in the previous weeks.

Yesterday, November 25, mobile traffic represented 54% of the Internet traffic in the US. That’s 8% more than the usual 46% of mobile traffic percentage in the US that we registered in the last 30 days — in the last seven days that number goes up to 49%.

Actually, back in October when we blogged about the popularity of mobile traffic in the world, only 42% of the Internet traffic in the US was made using mobile devices.

How the US paused shopping (and browsing) for Thanksgiving

We can actually see this more clearly when we only focus on mobile traffic. This past Thursday, Thanksgiving Day, the mobile traffic percentage in the US increased by about 6% compared to the previous week:

How the US paused shopping (and browsing) for Thanksgiving

Conclusion

When we announced Cloudflare Radar, back in September 2020, we explained how Internet use follows patterns that humans create. Throughout the pandemic we saw different trends caused by people being more at home than usual, but Internet patterns also change at specific times of the year (like when students go back to school or when it’s colder outside) or on some holidays like Thanksgiving.

Like we saw in the US yesterday, a holiday can affect Internet traffic as a whole, but also the time of the day we are online most, the devices we use to access the Internet and the types of websites we visit (e-commerce websites are getting an increase in traffic this week).

And remember: you can keep an eye on Cloudflare Radar to monitor how we see Internet traffic globally and in every country.

Heard in the halls of Web Summit 2021

Post Syndicated from João Tomé original https://blog.cloudflare.com/web-summit-2021-internet/

Heard in the halls of Web Summit 2021
Opening night of Web Summit 2021, at the Altice Arena in Lisbon, Portugal. Photo by Sam Barnes/Web Summit

Heard in the halls of Web Summit 2021

Global in-person events were back in a big way at the start of November (1-4) in Lisbon, Portugal, with Web Summit 2021 gathering more than 42,000 attendees from 128 countries. I was there to discover Internet trends and meet interesting people. What I saw was the contagious excitement of people from all corners of the world coming together for what seemed like a type of normality in a time when the Internet “is almost as important as having water”, according to Sonia Jorge from the World Wide Web Foundation.

Here’s some of what I heard in the halls.

With a lot happening on a screen, the lockdowns throughout the pandemic showed us a glimpse of what the metaverse could be, just without VR or AR headsets. Think about the way many were able to use virtual tools to work all day, learn, collaborate, order food, supplies, and communicate with friends and family — all from their homes.

While many had this experience, many others were unable to, with some talks at the event focusing on the digital divide and how “Internet access is a basic human right”, according to the grandson of Nelson Mandela — we interviewed him, and you can watch the conversation below.

The future already has some paths laid out, and many were discussed at the event.

The pandemic helped to accelerate most of them, especially by bringing more people (in some countries) to the digital world.

The CPO of Meta, Chris Cox, shared how the company previously known as Facebook has some ideas about the future of augmented reality, and how they want to see those ideas play out in the next five to 10 years. “We want to get the conversation going,” he said.

Also present at the event was Jon Vlassopulos, Global Head of Music, Roblox. He explained how virtual concerts on the video game platform could be the future of music performances, and even bring free tickets to fans of famous music stars like Adele. Stars like Zara Larsson, KSI and Ava Max have already performed on Roblox and “they’re making big money from selling digital merchandise”.

On the other hand, Paddy Cosgrave, CEO of Web Summit, says that there’s something magical about in-person big events that can’t be replicated in full online events. However, the real and virtual world can complement each other — it was announced that CES 2022 will use a combination of Web Summit online and offline software.

Web3 was another big part of the discussion, sometimes in clear sight, other times embedded in the many conversations about blockchain, NFTs and cryptocurrencies, and as a vision for a decentralized web (we’re actually working on that).

Speakers also focused on data privacy and security, ethics in AI and data protection. Ownership to the user and sovereignty were topics discussed and emphasized by Sir Tim Berners-Lee on the last day of the event.

The workplace was also a popular topic, as well as the changes it underwent in the past couple of years. We heard about the importance of diversity in the workplace, as well as the future of work — is it going to be flexible, hybrid, full remote or something in between? Speakers also mentioned The Great Resignation and the reset of people’s and organizations’ mindsets.

Using AI to hire and motivate people was also in the air, as well as big topics like the digitalization of healthcare, mental health, behaviour changes in humans (young and adult) who are more and more on the Internet and even the decentralization of financial services.

And here are some examples of the different speakers at the event we talked to:

Vice-Admiral Gouveia e Melo: Vaccination, misinformation and leadership

Portuguese Navy officer and coordinator of the Task Force for the Portugal COVID-19 vaccination plan

Portugal has achieved an 86% vaccination rate on the vice-admiral’s watch. He brought a sense of mission to a task that involved organization, focus and the use of both digital and communication tools.

The country started the vaccination process late but is now one of the countries with a higher vaccination rate in the world. We talked with the vice-admiral about how the Internet helped, but also how it created problems related to disinformation and misinformation, and we asked about the dangers of controlling speech online. Finally, we asked for bits of leadership advice.

Sonia Jorge: The need for Internet — affordable, fast and for everyone

Executive Director World Wide Web Foundation (Alliance for Affordable Internet)

“The Internet is now an essential public good that everybody needs at this time just like we need to drink water or to have electricity and shelter. We should do more to bring everyone into the digital society.”

In some countries around the world Internet access is very limited. In some places people have to go to a particular plaza to have access to the Internet — five years ago John Graham-Cumming saw something similar in Cuba. Sonia Jorge knows that very well. She is trying to bring affordable Internet to everyone and that challenge is more difficult than it appears.

She explains that the world is far behind in the UN’s goals for Internet access — today only about half of the earth’s population has any Internet access at all. But many of those who have access to the World Wide Web have limited possibilities to be online: “some have access once a month, for example.” So the digital divide is real, and it “should worry everyone”.

The pandemic caused health and economic difficulties that didn’t help the mission of bringing good, fast and reliable Internet to everyone. Nevertheless, Sonia — who is Portuguese and moved to the US to study when she was 17 — saw that many African countries like Nigeria began to realize that the Internet is really important for knowledge and also for the possibilities it opens in terms of cultural, financial and societal growth.

Sonia also highlights that there is a big disparity in the world between men and women in terms of Internet access.

David Kiron: The future of work and how AI (and philosophy) can help

Editorial director of MIT Sloan Management Review

Technology will play a significant role in the future of work. In a way, that “future” is already here, but isn’t evenly distributed — and researchers are just beginning to study it. David Kiron goes on to explain the challenge for some people to be “really seen by their leadership when you’re not in the office.”

The former senior researcher at Harvard Business School tells us how companies started valuing employees even more through the pandemic. There’s also an opportunity for different ways of work interaction through digital tools — “Zoom calls aren’t it.” He’s also worried that the pandemic caused a great reset that is driving many out of the workforce entirely: “There’s a trend of working moms opting out,” for example.

About the metaverse and a universe of universes: “If tech leaders spent more time reading philosophy they might have a better sense of where the world is going (…) more and more leaders of companies are taking on the philosopher’s role.”

And how can AI help? “Once you get AI going in a company we saw in our new study that there’s a big bump in morale, collaboration, learning and people’s sense on what they should be doing”. AI can also help better identify talent and match candidates to skills that are already represented in a company, but he also highlights that “humans play a role in all the stages of the hiring and working process.”

David Kiron explains that “if you’re not asking the right questions to your AI teams you’re going to be behind other companies that are doing better questions”. He adds that AI can help with performance, but it also helps “redefine what performance means in your organization by finding other metrics to look at.”

Ana Maiques: neuroscience & women in tech

Co-founder and CEO of neuroscience-based medical device company Neuroelectrics

We talked to Ana about the future of the Internet. She thinks moving forward there will be more fluid interfaces — not only limited to computers and smartphones, but we will have different devices that go beyond VR headsets and that will lead to new types of interactions. In the neuroscience field, she has big hopes in the technology that Neuroelectrics, her company, is developing in Barcelona, Spain. They work with devices that use non-invasive transcranial electrical stimulation to treat the brain in diseases like epilepsy, depression and Alzheimer.

Neuroelectrics is also developing a process called digital copy (for better personalized treatments) that could be useful in the future if someone develops one of these problems. But she says humankind is still very far from the dangers of something like a mind-reading device or the possibility of reading and downloading thoughts and dreams: “it’s fun to think of science fiction possibilities, but we need to act now on things and problems that are affecting us today.”

She also talks about the difficulties of being a woman in the tech business and raising money. “But little by little I see more women and that’s why it’s important to get out there and explain to women that they can do it.”

Siyabulela Mandela: The Internet is a human right

Director for Africa Journalists for Human Rights

The grandson of Nelson Mandela is on a mission to help journalists in Africa to be free to publish human rights stories. He explains how the Internet is critical for this mission and “a human rights issue”. Not only does the Internet give communities access to trustworthy information, but it also helps them become aware of their rights, gives access to financial tools and allows them to grow in our era.

He also highlights how the Internet can be misused, for example when it becomes a vehicle for misinformation, or when governments shut down Internet access to control communities — in Sudan the Internet has been cut off since October 25, 2021 (you can track that information on Cloudflare Radar).

Carlos Moedas: The light (and innovation) in Lisbon

Newly elected Mayor of Lisbon; previous European Commissioner for Research, Science and Innovation

Why is Lisbon attracting so many tech companies and talent? Carlos Moedas welcomes Cloudflare to his city — we’re growing fast in the city, and we have more than 80 job openings in the country. He also talks about why Portugal’s capital is so special and should be considered by company leaders who want to grow innovative companies. Paddy Cosgrave, from the Web Summit, told us something similar four weeks ago.

The ambition? “Make Lisbon the capital of innovation of the world” or, at least, of Europe. The new mayor also has a project called Unicorn Factory to achieve just that.

Sudarsan Reddy: Why is Cloudflare Tunnel relevant?

Cloudflare engineer from the Tunnel Team

Also, at the event was our very own engineer Sudarsan Reddy (based in Lisbon). We asked him some questions about Cloudflare Tunnel, our tunneling software that lets you quickly secure and encrypt application traffic to any type of infrastructure, so you can hide your server IP addresses, block direct attacks, and get back to delivering great applications.

Sudarsan focuses on what Tunnel is, why it is relevant, how it works and examples of situations where it can make a difference.

Yusuf Sherwani: Addiction treated online

Co-founder & CEO, Quit Genius

Yusuf graduated as a doctor from Imperial College School of Medicine, in London, but joined two passions, healthcare and technology, when he co-founded Quit Genius. He explains how in just 18 months the pandemic accelerated the adoption of digital health by 10 years, and there’s no going back. “The Internet enables people to unlock improvements to their lives, and digital healthcare went from being convenient to a necessity”.

We dig into the benefits of digital healthcare, but also the scrutiny that is needed in technology, now that it is more powerful than ever and cemented in people’s lives. Yusuf also gives examples of how his digital clinic is helping people in treating tobacco, vaping, alcohol, and opioid addictions.

Yusuf has co-authored 12 peer-reviewed studies on behavioural health and substance addictions. He was featured on the Forbes 30 Under 30 List of 2018 and in Fast Company’s 100 Most Creative People in Business.

David Shrier: From sharing economy to blockchain

American futurist and Professor of Practice, AI & Innovation with Imperial College Business School in London

David sums up how the pandemic has affected people’s relationship with technology: “Everyone is tired of Zoom calls, but the convenience opened people’s minds”.

We also talk about the digital divide, about human-centered ways of working with AI, and we also address the potential in VR and AR and how nobody saw the sharing economy coming 20 years ago and, now, “it’s incredible to see how people embraced blockchain and the digitalization of financial services”.

Dame Til Wykes: The mental health discussion went viral

Professor of Clinical Psychology and Rehabilitation at King’s College London, Director of the NIHR Clinical Research Network: Mental Health

As someone with experience in the psychology field for more than 50 years, Dame Til Wykes still had to learn new ways of engaging with patients throughout the pandemic — and even learn which buttons to push on a computer to make Zoom calls. COVID-19 and the hardships of the pandemic made people more aware and ready to talk about their mental health issues, like anxiety or depression. But the pandemic wasn’t the same for everyone and Dame Til Wykes is worried about some of the effects, “most of them remain to be seen”.

Remote consultations were a big help, but she reminds us that in her field it is important to see the whole person and not just the face — for example, “if someone is tapping a foot nervously while giving us a smile, that tells us something that we cannot see in a Zoom call”. She also mentions the adoption of meditation apps bringing a form of help to some was another positive trend in this difficult period, as well as the reset button the pandemic brought to some people’s lives.

Burkina Faso Internet shutdown

Post Syndicated from João Tomé original https://blog.cloudflare.com/burkina-faso-internet-shutdown/

Burkina Faso Internet shutdown

Burkina Faso Internet shutdown

A few days after Sudan restored access to the Internet, people living in Burkina Faso are facing an Internet shutdown. On Saturday, Cloudflare Radar shows that after 22:00 UTC (the same local time) Internet traffic went down significantly, something that has happened in the context of social tensions in the country that started on November 14, 2021, and after this Saturday’s shooting of protesters that tried to block a French military convoy.

Burkina Faso Internet shutdown

It is clear when we look at the last 30 days, that Sunday and today, Monday, November 22, are days almost without Internet traffic in Burkina Faso.

Burkina Faso Internet shutdown

All the Internet Service Providers (ISP) of the country were significantly affected by what we could see in our data. That is evident when we look at HTTP traffic by ASN (Autonomous System Number). Orange, FasoNet and Telecel are the three most used ISPs in the country and this chart clearly shows how they were impacted.

Burkina Faso Internet shutdown

Mobile traffic affected

Burkina Faso is a mobile-first country because mobile is the main way of accessing the Internet — in the last 30 days the mobile traffic percentage represented 77% of the total Internet traffic in the country.

We can also see in Cloudflare Radar that desktop traffic percentage went up after Saturday night (the dark blue line in the chart), something that indicates that mobile networks were the main focus of the shutdown.

Burkina Faso Internet shutdown

Looking at the number of requests we get a better ‘picture’ of the situation and how the desktop traffic percentage started to take over compared to mobile traffic in the last few days.

Burkina Faso Internet shutdown

In the case of Sudan, the Internet shutdown went on for 25 days. You can keep an eye on Cloudflare Radar to monitor how the Burkina Faso situation evolves, but also you can see the Internet traffic globally and in every country.

Sudan was cut off from the Internet for 25 days

Post Syndicated from João Tomé original https://blog.cloudflare.com/sudan-internet-back-25-days/

Sudan was cut off from the Internet for 25 days

Sudan was cut off from the Internet for 25 days

Internet traffic started to come back in Sudan (with limitations) on Thursday, November 18, 2021. This happened after 25 days of an almost complete shutdown that affected the whole country. It’s a simple line going up on a chart for us, but for a country that also meant that Internet access was (at least in part) back on with all of what comes with it for businesses, communities, families and society as a whole.

You can see that trend on Cloudflare Radar, in particular after 13:00 UTC (15:00 local time). After that Internet traffic went up like we haven’t seen at all in the previous three weeks.

Sudan was cut off from the Internet for 25 days
Sudan was cut off from the Internet for 25 days

Internet access was mostly cut off on October 25, 2021, after a political turmoil in the country. A Sudanese court previously ordered the restoration of Internet access on November 9, but until last Thursday, November 18, there were no signs of services returning to normal. The biggest Internet access shutdown in recent history in the country was back in 2019 — for a full 36 days.

Looking back at the last 30 days Cloudflare Radar shows very distinctively a big difference from what was previously normal in the country.

Sudan was cut off from the Internet for 25 days

On Wednesday, November 17, (around 11:00 UTC) we saw a further drop in traffic getting Internet traffic in the country close to zero.

Sudan was cut off from the Internet for 25 days

Now our data shows that the Internet in Sudan picked up firstly thanks to two ISPs, Mobitel and MTN. One of the largest in the country, Sudatel (purple line) for a few hours was also still mostly down, but it came back later in the evening (~18:00 UTC).

Sudan was cut off from the Internet for 25 days

In terms of social media, our data also shows that especially Facebook traffic went up at the same time Internet access was beginning to pick up but went down a few hours later. According to local reports, there could be restrictions to social media on mobile networks in the country.

Sudan was cut off from the Internet for 25 days

Mobile traffic saw a big increase, especially after 14:00 UTC. That is normal behaviour in a country where mobile traffic is king (back in October we showed in our blog post about mobile traffic how Sudan was one of the countries in the world with a large percentage of mobile traffic — 83%).

Sudan was cut off from the Internet for 25 days

Internet shutdowns are not that rare

We’ve said it before here in our blog, but it is always good to emphasize: Internet disruptions, including shutdowns and social media restrictions, are common occurrences in some countries and Sudan is one where this happens more frequently than most countries according to Human Rights Watch.

In our June 22, 2021, blog, we talked about Sudan when the country decided to shut down the Internet to prevent cheating in exams, but there were situations in the past more similar to this days-long shutdown — something that usually happens when there’s political unrest.

The country’s longest recorded network disruption was back in 2018, when Sudanese authorities cut off access to social media (and messaging apps like WhatsApp) for 68 consecutive days from December 21, 2018, to February 26, 2019. After that, there was a full mobile Internet shutdown reported from June 3 to July 9, 2019, that lasted 36 days.

This time, in 2021, it was 25 days when the Internet access was reduced to just a trickle of traffic getting through.

You can keep an eye on Cloudflare Radar to monitor how we see the Internet traffic globally and in every country.

When students go back to school mobile usage goes down

Post Syndicated from João Tomé original https://blog.cloudflare.com/when-students-go-back-to-school-mobile-usage-goes-down/

When students go back to school mobile usage goes down

For many (especially in the Northern Hemisphere, where about 87% of humans live), September is the “get back to school” (or work) month after a summer break and that also reflects changes in the Internet traffic, particularly in mobile usage.

Looking at our data (you can see many of these insights in Cloudflare Radar) there’s a global trend: mobile traffic lost importance (compared with desktop traffic) in September. The next chart shows there was less percentage of Internet traffic from mobile devices after Monday, September 6, 2021, with a difference of -2% in some days, compared with the previous four weeks (August), and in late September it’s more than -3%.

When students go back to school mobile usage goes down

We can also see that the percentage of desktop traffic increased in September compared to August (we compare here to complete weeks between both months because there are significant differences between weekdays and weekends).

When students go back to school mobile usage goes down

A few of weeks ago, we  saw there are considerable differences between countries regarding the importance of mobile usage. Getting back to work (or office hours) usually means an increase in desktop traffic. In that blog we highlighted the advantages that mobile devices brought to developing countries — many had their first contact with the Internet via a smartphone.

Different calendars to consider

Looking at September 2021, those shifts in Internet trends are more dependent on countries that start their school period at this time of the year and also there are the COVID lockdowns effects (more limited this year) to consider.

In the Northern Hemisphere, many countries start school in September after a break during the summer.

Europe: Back to school brings less time to be mobile

Europe is mostly coherent, and it is easier to check for mobile traffic patterns there. Most countries start school in the first 14 days of September, although Finland, Norway, Sweden and Denmark start in late August (like some states in the US, for example).

There are some countries in Europe where the mobile traffic went down in September more clearly (the overall picture in the continent is similar to the worldwide situation we described). Poland, Malta, Portugal, Italy, Spain registered a drop in specific periods of a few days in September of more than 5% in the mobile traffic percentage of the total Internet traffic.

Let’s ‘travel’ to Spain, a country where mobile traffic usually represents 45% of Internet traffic (in August this number was higher). Spanish schools officially opened for the new school year on Monday, September 6, and mobile traffic percentage lost more than 5% of its importance in some days of that week, a trend that grew the following week.

When students go back to school mobile usage goes down

Portugal: A public holiday makes mobile usage go up

Portugal shows the same trend as other European countries but as shown in the following chart there was an apparent increase in mobile traffic percentage on October 5, 2021.

That Tuesday, Cloudflare’s Lisbon office was closed; the same happened across the country because it happens to be a public holiday, Republic Day. With most people not having to work in the middle of the week, the percentage of mobile traffic has risen (most visible at 19:00 local time).

When students go back to school mobile usage goes down

Downs and ups

In Italy, we can see the same pattern, and it was also in the second week of school that mobile traffic percentage went down up to 8%. But by the end of September, it began to normalise to the values of the end of August.

When students go back to school mobile usage goes down

The trend of mobile traffic going back to having the same level as late August is more clear in the Netherlands.

When students go back to school mobile usage goes down

Japan, where the school year starts in April, but there’s a summer break through July and August (this year there were changes related to COVID), also shows the same trend of a decrease in mobile traffic that we saw in the Netherlands after school returned on September 6, 2021.

When students go back to school mobile usage goes down

US: Start of the school year influenced by COVID

The United States had an atypical start of the school year because of COVID. Many states pushed the return to school from August to September (New York City started on September 13), and there were several schools with online classes because of the pandemic, but there’s also a drop in mobile traffic percentage, especially after Monday, September 6.

When students go back to school mobile usage goes down

Further north of the continent, Canada (the school year officially started on September 1) saw mobile traffic lose more of its importance after September 6, a trend that grew by the end of the month.

When students go back to school mobile usage goes down

China saw a decrease in mobile traffic percentage right away in the beginning of September (when the school year started), but mobile recovered in the last week of the month.

When students go back to school mobile usage goes down

Russia with different patterns

Then there are countries with trends that go the other way around. Russia saw an increase (and not a decrease like in most countries of the Northern Hemisphere) in mobile traffic percentage a few days before the school year. But news reports show that many schools were closed because of COVID and only started to open by September 20 (the next chart shows precisely a decrease of mobile traffic percentage in that week.

When students go back to school mobile usage goes down

The same trend is observed in Cyprus — the only EU country where mobile traffic percentage increases after the first week of school. That could be related with some school closures in the past few weeks COVID related.

When students go back to school mobile usage goes down

Nigeria: COVID impact

When we go to Africa, Nigeria is just above the Earth’s equator line and is the most populous country on the continent (population: 206 million), and the school year was officially scheduled to start on September 13. But reports from UNICEF show that school reopening was postponed a few weeks because of the pandemic situation in Nigeria.

This seems to go along the same lines as our data shows: mobile traffic percentage grew on the week of September 13 and only started to come down by the end of September and the beginning of October.

When students go back to school mobile usage goes down

Conclusion: September, September, the back to school/work centre

September brings shifts in the Internet traffic trends that seem to have an impact on the way people access the Internet and that goes beyond mobile usage, we can also see that worldwide: the Internet traffic percentage grew significantly — some days more than 10% — in September compared to August (like the graph shows).

When students go back to school mobile usage goes down

It’s not that surprising when you realise that most people on Earth live in the Northern Hemisphere, where August is a summer and vacation month for many – although countries like India have the rainy monsoon season in August and Mid-September before autumn, for example. So September is not only the month wherein some countries students go back to school, but also when many go back to work.

Sudan: seven days without Internet access (and counting)

Post Syndicated from João Tomé original https://blog.cloudflare.com/sudan-seven-days-without-internet-access-and-counting/

Sudan: seven days without Internet access (and counting)

Sudan: seven days without Internet access (and counting)

It’s not every day that there is no Internet access in an entire country. In the case of Sudan, it has been five days without Internet after political turmoil that started last Monday, October 25, 2021 (as we described).

The outage continues with almost a flat line and just a trickle of Internet traffic from Sudan. Cloudflare Radar shows that the Internet in Sudan is still almost completely cut off.

Sudan: seven days without Internet access (and counting)

There was a blip of traffic on Tuesday at ~14:00 UTC, for about one hour, but it flattened out again, and it continues like that — anyone can track the evolution on the Sudan page of Cloudflare Radar.

Sudan: seven days without Internet access (and counting)

Internet shutdowns are not that rare

Internet disruptions, including shutdowns and social media restrictions, are common occurrences in some countries and Sudan is one where this happens more frequently than most countries according to Human Rights Watch. In our June blog, we talked about Sudan when the country decided to shut down the Internet to prevent cheating in exams, but there were situations in the past more similar to this days-long shutdown — something that usually happens when there’s political unrest.

The country’s longest recorded network disruption was back in 2018, when Sudanese authorities cut off access to social media (and messaging apps like WhatsApp) for 68 consecutive days from December 21, 2018 to February 26, 2019. There was a full mobile Internet shutdown reported from June 3 to July 9, 2019 that lasted 36 days.

You can keep an eye on Cloudflare Radar to monitor how we see the Internet traffic globally and in every country.

Where is mobile traffic the most and least popular?

Post Syndicated from João Tomé original https://blog.cloudflare.com/where-mobile-traffic-more-and-less-popular/

Where is mobile traffic the most and least popular?

Where is mobile traffic the most and least popular?

You’re having dinner, you look at the table next to and everyone is checking their phone, scrolling and browsing and interacting with that little (is getting bigger) piece of hardware that puts you in contact with friends, family, work and the giant public square of sorts that social media has become. That could happen in the car (hopefully with the passengers, never the driver), at home when you’re on the sofa, in bed or even when you’re commuting or just bored in line for the groceries.

Or perhaps you use your mobile phone as your only connection to the Internet. It might be your one means of communication and doing business. For many, the mobile Internet opened up access and opportunity that simply was not possible before.

Around the world the use of mobile Internet differs widely. In some countries mobile traffic dominates, in others desktop still reigns supreme.

Mobile Internet traffic has changed the way we relate to the online world — work (once, for some, done on desktop/laptop computers) is just one part of it — and Cloudflare Radar can help us get a better understanding of global Internet traffic but also access regional trends, and monitor emerging security threats. So let’s dig into the mobile traffic trends, starting with a kind of contest (the data reflected here is from the 30 days before October 4).

Where is mobile traffic the most and least popular?
In this area of Cloudflare Radar users can check the mobile traffic trends by country or worldwide (the case shown here) in the past 7 or 30 days. Worldwide we can see that mobile wins over desktop traffic with 52%

The country that has the greatest proportion of mobile Internet traffic is…

Cloudflare Radar has information on countries across the world, so we looked for, in the past month, the country with the highest proportion of mobile Internet traffic. And the answer is… Sudan, with 83% of Internet traffic is done using mobile devices — actually it’s a tie with Yemen, which we talk about a little further below.

In many emerging economies (Sudan is one), a large percent of the population had its first contact with the Internet through a smartphone. In these countries it is normal not to have a computer and some even got their first bank account thanks to the mobile device.

How about Sudan’s neighbours? South Sudan follows that pattern and mobile traffic represents 74% of Internet use. The same in Chad (74%), Libya (75%), Egypt (68%), Eritrea (67%) and Ethiopia (58%). It’s a clear trend throughout Africa, especially in the central and eastern part of the continent, where mobile traffic wins in every country (for the past 30 days).

Where is mobile traffic the most and least popular?
World map that shows (in yellow) the areas of the planet where most of the Internet traffic is done via mobile devices. Africa, the Middle East and Asia have the highest percentage of mobile traffic.

The Vatican goes for the desktop experience (but Italy loves mobile)

On the other hand, the country we found with the least mobile traffic in the past 30 days is… Vatican City, with only 13% (since the Vatican is literally inside Rome this might be an anomaly caused by mobile devices inside the Vatican connecting to Italian networks). Small countries like Seychelles (29%), Andorra (29%), Estonia (34%) and San Marino (36%) have the same pattern — also with a low mobile traffic percentage there’s Madagascar (27%), Haiti (34%) and Greenland (37%).

We can also see that the pattern inside Vatican City differs greatly from the pattern in Italy. Italy is one of the most mobile-friendly European countries — Italians seem to prefer mobile to desktop. About 57% of Internet traffic is via mobile devices. Italy is only matched, in Europe, by its neighbour Croatia — on the other side of the Adriatic Sea — that in the past month has had 58% mobile traffic.

European countries have differing mobile preferences

While we’re talking about Italy and Croatia, let’s dig a bit more into Europe. Only six countries have more mobile than desktop (laptops included) traffic. Besides Italy and Croatia, there’s Romania (54%), Slovakia (52%) and Greece (51%) — all more to the east of Europe.

At the end of this mobile ranking we have one of the most digitally advanced countries in the world: Estonia (a truly digital society, according to Wired). The small country only has 34% of mobile traffic. Other countries in the north of Europe like Denmark (38%) and Finland (39%) follow the same trend.

Spain (47%), France (48%) and Ireland (49%) are getting close to being mobile-first countries. The UK (50%) has the same trend as its neighbours — Russia is actually in the same ‘neighbourhood’ (with 49%). On the other hand, Portugal (42%), Netherlands (43%) or Germany (44%) are still a little far.

How about the American continent?

Where is mobile traffic the most and least popular?
Peru seems to be the country in the American continent that has less mobile use (36%), only compared with Canada (38%). Cuba is the country with more mobile use (70%)

Peru (36%) and Canada (38%) have in common that both are the countries in the American continent with the least mobile use in the past 30 days.

Then there’s Brazil (50%), Mexico (52%) — Chile is not far, with 48% of mobile use. Cuba takes the crown, with 70%, followed by the Dominican Republic (56%), Puerto Rico (51%) and Jamaica (51%), all Caribbean countries. The exception is Haiti, the least mobile of the continent, with 34% of mobile use.

Let’s go to the Middle East: the champion of mobile traffic

Where is mobile traffic the most and least popular?
Most Internet traffic in Yemen is done with mobile devices like this chart from Radar of the previous 30 days shows

In this part of our planet there are no doubts whatsoever: mobile traffic rules completely. On the top of the list is Yemen, with the same 83% of mobile traffic as Sudan (that we talked about before). But Syria is actually a close second, with 82%.

Iran (71%), Iraq (70%), Pakistan (70%) and Egypt (69%) show the same trend. The exception, here, is the United Arab Emirates, with 44% of mobile traffic, and also Israel (45%). Nearby, Saudi Arabia (the country with the highest GDP in the region) is at 55%.

A (mobile) giant called India

Of the top 10 most populated countries, the clear winner of our mobile ranking is, without any doubt, India, with 80% mobile use. The country of 1.3 billion people surpasses the biggest country on the planet, China (1.4 billion live there), with 65% mobile.

Also in Asia, the fourth-biggest country in the world (after the US), Indonesia, has 68% of traffic by mobile devices. The same trend of mobile-first is followed by Thailand (65%), Vietnam (64%), Malaysia (64%), South Korea (56%), Japan (56%) and the Philippines (51%). Singapore is in the middle and down under, Australia is desktop first (37% mobile traffic), just like its neighbour New Zealand (38%).

Just as a curiosity, Vanuatu, the South Pacific Ocean nation (population of 307,150), ranked some years as the happiest nation on the planet (by the Happy Planet Index) has 52% of mobile traffic. The current number one in that same index, Costa Rica, is at 50%.

Conclusion

Mobile devices are here to stay and have become already a bridge to help bring more humans to the vast opportunities that the Internet brings. Of the top 15 countries with more mobile Internet traffic, there’s just one that is in the top 15 in terms of GDP, India.

As we already showed, there is a world of trends and even human habits (differing from country to country) to discover on our Cloudflare Radar platform. It’s all a matter of asking a question that could be reflected in our data and searching for the answers.

Increased interest in Spanish media after the La Palma volcanic eruption

Post Syndicated from João Tomé original https://blog.cloudflare.com/increased-interest-in-spanish-media-after-the-la-palma-volcanic-eruption/

Increased interest in Spanish media after the La Palma volcanic eruption

The Internet is a valuable source of knowledge but also a deeply interesting, interconnected, and complex place. And with Cloudflare Radar (our Internet trends and insights free tool for everyone — including journalists, like I was for several years) you get a sense of different trends in the collection of networks that form the Internet.

We saw that over the past week or so in Spain. Radar shows a clear increase in interest in Spanish media outlets (in comparison with the preceding days and Sundays) after the news of the eruption in La Palma (one of the Spanish Canary Islands) broke on Sunday, September 19.

That is particularly clear looking at El País, one of the most well known media outlets in the country. Using our Global Popularity Ranking Trend available on Radar, we can see that ElPais.com jumped several positions in our ranking of most popular domains after September 19. That change is clear in the last seven days, but especially in the last 30, putting El País near the top 3,000 most popular domains in the world.

Elpais.com

Increased interest in Spanish media after the La Palma volcanic eruption
The increase in El País’s popularity is clearly visible after Sunday, September 19, 2021

A similar trend is seen on the El Mundo website, which had its highest days of global popularity on Wednesday and Thursday of last week. And Spanish public radio and television, RTVE, after a week of growing popularity, reached the top 1,200 of our Global Popularity Ranking last Friday, climbing more than 100 positions after the news of the volcano’s eruption broke.

Rtve.es

Increased interest in Spanish media after the La Palma volcanic eruption
Rtve.es also had a popularity increase that continued to grow throughout the past week.

There is a world of trends and even human habits (different from country to country) to discover on our Cloudflare Radar platform. Start here.

More about the volcanic eruption:

Live blog from ElPais (in Spanish) — https://elpais.com/espana/2021-09-22/ultimas-noticias-del-volcan-en-erupcion-en-la-palma-en-directo-la-ultima-hora-de-cumbre-vieja-en-canarias.html