All posts by Kari Rivas

The Truth About Cloud Security Costs: Why High Costs Don’t Always Mean Better Protection

Post Syndicated from Kari Rivas original https://www.backblaze.com/blog/the-truth-about-cloud-security-costs-why-high-costs-dont-always-mean-better-protection/

A decorative image showing a shield and gears.

When evaluating cloud providers, cost is often the most visible factor—but in enterprise IT, information security (InfoSec), and compliance, security is always the first (and likely most important) concern. As a technology leader, you know that determining “acceptable” risk is a moving target, but you’re likely also regularly squeezed by budget pressures and a mandate to contribute to the company’s bottom line. 

Taking a chance on providers with lower price tags might feel like too big of a risk—lower-cost providers must be sacrificing something, and all too often, that something is security. Right?

It’s a fair question, but the answer might surprise you. Today, we’re talking about how specialized cloud providers provide surprising value—and even provide security benefits—when compared with traditional, hyperscaler architectures. Let’s talk about what you need to know to evaluate a cloud provider’s security posture.

Want to hear from the experts?

Join our upcoming session to hear from Backblaze experts Troy Liljedahl, Sr. Director, Solutions Engineering, and Pat Patterson, Chief Technical Evangelist, about the knowledge and features you need to stay ahead of modern threats.

Join us to learn:

  • Foundational controls: Master the best practices for using encryption, Object Lock, access keys, role-based access controls, and more to build a solid defense.
  • Advanced threat detection: Get an exclusive look at Backblaze’s new feature, Anomaly Alerts, which helps detect irregular and potentially suspicious data access patterns.
  • A unified approach: Understand how to integrate these powerful features to create a strong, easy-to-manage security strategy.

Ask the Experts

How specialized cloud providers provide security benefits

In theory, cloud architecture encourages redundancy. But in practice, many companies—even those using multi-cloud strategies—tend to consolidate key services like authentication and orchestration with a single vendor. When that vendor’s services go down, it doesn’t matter that your data is replicated across three availability zones in the same data center. If you can’t log in to access it, your redundancy becomes purely theoretical. This year alone, there have been major outages that had widespread consequences from the likes of Google, IBM cloud, and others.

Specialized cloud providers and multi-cloud strategies provide inherent benefits here.

  • Vendor transparency: Open cloud providers publish clear, detailed practices around architecture, encryption, and compliance rather than burying them behind opaque marketing claims. This transparency allows your teams to independently validate security assurances.
  • Avoiding lock-in: Multi-cloud strategies ensure you’re not beholden to a single vendor’s security practices. If one provider falls short, data replication and redundancy across platforms can maintain both compliance and resilience.
  • Risk distribution: By spreading workloads across providers, organizations mitigate the risk of a single point of failure, outage, or vendor breach.
  • Compliance flexibility: Different providers may align more strongly with specific frameworks (SOC 2, HIPAA, GDPR, etc.), giving enterprises options to meet evolving regulatory demands.

This means that organizations don’t have to choose between cost efficiency and security—they can and should get both.

How to evaluate a cloud provider’s security posture

Choosing the right cloud provider isn’t just about price, features, or performance—it’s about knowing they can safeguard your data and prove it. Here are key areas to assess:

  1. Architecture & physical security
    • Does the provider operate its own infrastructure or rely on generic colocation facilities?
    • What physical safeguards (biometrics, restricted access, surveillance) protect the data centers?
  2. Encryption & data protection
    • Is data encrypted both in transit (TLS/SSL) and at rest (AES-256 or equivalent)?
    • Are key management options available, including customer-managed keys?
    • Is immutability (Object Lock or write once, read many (WORM) storage) supported for ransomware defense?
  3. Access & identity controls
    • Are granular permissioning and role-based access (RBAC) controls available?
    • Does the provider support single sign on (SSO), multi-factor authentication (MFA), and integration with enterprise identity systems?
    • Can admins maintain clear audit logs of all access and changes?
  4. Compliance & certifications
    • Which third-party attestations does the provider maintain (SOC 2, HIPAA, PCI-DSS, GDPR, ISO)?
    • Can they provide signed agreements (such as Business Associate Agreements (BAAs)) as needed for regulated industries?
  5. Resilience & multi-cloud strategy
    • Do they offer replication across regions or the ability to integrate into a multi-cloud strategy?
    • How quickly can you move workloads or data out if you need to change vendors or access data in case of emergency?

By using this evaluation framework, IT leaders can look past marketing promises and price tags, focusing on verifiable controls and independent certifications.

The hyperscaler tax for cloud security

Many enterprises assume that higher cloud storage costs from hyperscalers like AWS, Azure, or Google Cloud translate directly into better security. In reality, much of that premium is a “hyperscaler tax” driven by complex business models, bundled services, and legacy infrastructure—not inherently superior protection. Specialized cloud providers can often deliver the same enterprise-grade security controls—encryption, compliance certifications, access management—without the inflated price tag, proving that security and affordability are not mutually exclusive.

Building a better mousetrap: The innovation behind Backblaze B2

From the beginning, Backblaze has architected its storage solution to be both performant and cost-effective. And, by specializing in storage (as opposed to the myriad of solutions offered by, say, Amazon Web Services and other hyperscalers), Backblaze is able to optimize for the economics of storage and storage alone.

To help you get past the price tag and into the technical details, let’s break down the pillars of Backblaze B2 security and compliance.

Compliance? We’ve got a visual for that.

Want a quick glance on how Backblaze compares to other cloud storage providers on key security and compliance elements? Check out our comparison matrices.

Architecture and physical security: The foundation of trust

Our security starts with our physical infrastructure. Our data centers are designed for 11 nines of data durability and are staffed 24/7/365. They feature:

  • Best-in-class security features: Biometric security, ID checks, and multi-layered access controls.
  • A purpose-built infrastructure: From Backblaze Storage Pods to projects like Shard Stash and ongoing feature releases, the Backblaze platform is designed for maximum data durability and security.

This physical and architectural security is the bedrock of our service, and it’s backed by industry-standard certifications like SOC 2 Type 2 certification.

Data storage security: Protecting data at rest and in transit

Data security is a core tenet of our platform. From the moment your data leaves your system until it is stored on our pods, it is protected by multiple layers of encryption.

  • Encryption in transit: All files are transmitted to Backblaze B2 using an encrypted TLS connection.
  • Encryption at rest: Your data is encrypted before it is stored on disk. We offer two options for server-side encryption with 256-bit Advanced Encryption Standard (AES-256):
    • Server-side encryption (SSE) with Backblaze managed keys (SSE-B2): We handle the key management for you, providing seamless, built-in protection.
    • SSE with customer managed keys (SSE-C): For organizations with strict compliance requirements, you can manage your own keys, giving you complete control over your data’s access.
  • Object Lock for immutability: Our Object Lock feature provides a powerful layer of ransomware protection. Using a write-once, read-many (WORM) model, it prevents files from being modified, manipulated, or deleted for a customer-determined retention period. This is an essential tool for compliance and disaster recovery.
  • Cloud Replication: For businesses with high-availability or geographical redundancy requirements, Backblaze B2 supports automatic replication of data across different regions, ensuring your data is always available and safe from regional outages or other incidents.

Access management security: Granting control and ensuring accountability

Controlling who can access your data is paramount. We provide granular, enterprise-grade access management controls that give you full command over your storage:

  • Fine-grained API key control: Create and manage accounts, groups, and specific data access permissions with robust API key control.
  • Multi-factor authentication (MFA) & single sign-on (SSO): We offer multiple account authentication options, including MFA and SSO via providers like Google Workspace and Office 365, to prevent unauthorized access.
  • Comprehensive logging: Backblaze provides detailed logs and reports on all activities within your account, so you can maintain a clear audit trail.

Compliance: Demonstrating our commitment to best practices

Security is not just a feature; it’s a commitment that’s verified by independent third parties. Backblaze has achieved a number of security and compliance attestations, including:

  • SOC 2, Type 2: We have been independently audited and certified for SOC 2, Type 2 compliance, demonstrating our commitment to protecting customer data.
  • HIPAA: For business customers who are Covered Entities under the Health Insurance Portability and Accountability Act (HIPAA), we can provide a Business Associate Agreement (BAA) upon request.
  • PCI-DSS: Backblaze’s adherence to the Payment Card Industry Data Security Standard (PCI-DSS) is supported by our use of Stripe to handle card information and our internal security controls.
  • GDPR: We adhere to General Data Protection Regulation (GDPR) privacy policies and provide Data Processing Agreement Addendums (DPAs) for EEA/EU and UK residents.

While some competitors may also offer these certifications, Backblaze’s pricing model is built to ensure you don’t have to pay a premium for them. Our efficiencies mean that we can pass the savings directly to you without compromising on the security and compliance that your business demands.

Specialized cloud storage: Enabling enterprises to evaluate their best options

In the end, our goal is to free you from the false choice between security and affordability. The reality is that the high cost of some cloud providers is a result of their complex, multi-tiered business models—not a reflection of superior security. Backblaze’s commitment to building a focused, innovative, and transparent cloud storage solution allows us to deliver on our promise: enterprise-grade security and compliance, at a fraction of the cost.

The post The Truth About Cloud Security Costs: Why High Costs Don’t Always Mean Better Protection appeared first on Backblaze Blog | Cloud Storage & Cloud Backup

The Gold Standard of Cloud Security: Why Our SOC2 Type 2 Compliance Sets Backblaze Apart

Post Syndicated from Kari Rivas original https://www.backblaze.com/blog/the-gold-standard-of-cloud-security-why-our-soc2-type-2-compliance-sets-backblaze-apart/

A decorative image showing a server, a drive, a NAS device, and a cloud.

As more organizations rely on the cloud to store critical data, the stakes around compliance and security keep rising. Regulations like GDPR and HIPAA are putting pressure on businesses to demonstrate that their data handling practices are sound, and customers increasingly want evidence—not just assurances—that their data is protected.

Every cloud provider claims to be “secure.” But as a risk owner and decision-maker, you need more than a marketing tagline. You need proof. That’s where SOC 2 Type 2 compliance comes in. At Backblaze, we don’t just meet this benchmark—we go beyond it. Unlike many cloud storage providers (CSPs) that may have only SOC 2 compliant data centers, Backblaze has also undergone the rigorous SOC 2 assessment at the company level.

What is SOC 2, and why does it matter?

SOC 2 (aka System and Organization Controls) is an assessment created by the American Institute of Certified Public Accountants (AICPA). It evaluates how service providers operate based on Trust Services Criteria:

  • Security
  • Availability
  • Confidentiality
  • Privacy
  • Processing integrity

Every SOC 2 assessment includes Security as the foundation, and organizations may also be evaluated against additional criteria that align with their services. Our assessment covers both Security and Availability, demonstrating that our systems are protected against unauthorized access and are resilient, reliable, and consistently accessible when you need them.

At Backblaze, we’ve put the right controls in place to meet these standards, such as:

  • Strong access management policies.
  • Redundant infrastructure to protect uptime.
  • Regular penetration testing and incident response reviews.

The business impact? You can rely on us to keep your data safe and accessible—without adding unnecessary risk to your operations.

Type 1 vs. Type 2: A key distinction

There are two types of SOC 2 examinations:

  • Type 1 shows that a company has the right controls in place at a specific point in time.
  • Type 2 goes further by validating that those controls are consistently followed and effective over a defined period.

Backblaze has achieved and consistently maintained SOC 2 Type 2 compliance. That distinction matters—it means you’re not just trusting that we say the right things, but that we do the right things, day in and day out.

What SOC 2 compliance delivers

SOC 2 compliance isn’t just a checkbox exercise. It provides meaningful assurances that directly affect your business:

  • Risk mitigation: Independent validation that controls work as intended.
  • Trust and credibility: Confidence that your cloud provider takes security seriously.
  • Vendor due diligence: Simplifies compliance reviews for your team.
  • Data integrity & availability: Assurance that your data remains reliable and accessible.

In short, SOC 2 compliance reduces uncertainty—making it easier for you to move forward with cloud adoption and scale with confidence.

SOC 2 data centers vs. SOC 2 as a company

It’s important to distinguish between compliance at the data center level and compliance at the company level.

  • SOC 2 compliant data centers: These examinations focus on the physical facility—things like access controls, environmental monitoring, and fire suppression. Many CSPs rely on SOC 2 certified facilities.
  • SOC 2 compliance as a company: This examination covers the provider’s internal operations, including policies, processes, and personnel practices. It examines how the service is built, run, and maintained.

Backblaze offers both. Our data centers are SOC 2 compliant, and our company is also SOC 2 Type 2 compliant.

Think of it like a bank: Secure vaults are critical (data centers), but so are strong internal policies and trained staff (company compliance). And, of course, you want both. That’s what we call defense in depth—end-to-end assurance that reduces risk and builds trust.

Surprisingly, you’ll find that many CSPs have SOC 2 data centers, but do not hold SOC 2 compliance at the company level.

Inside the SOC 2 audit process

SOC 2 evaluations are performed by independent third-party CPA firms, which ensures the results are objective and credible. The process includes:

  1. Scoping: Identifying which systems and processes are reviewed.
  2. Control documentation: Recording policies and procedures.
  3. Evidence collection: Proving that controls are in place.
  4. Testing & evaluation: Verifying effectiveness over time.
  5. Reporting: Delivering findings in a formal report.

At Backblaze, this isn’t a one-and-done exercise. We undergo annual audits, maintain robust monitoring, and test our systems regularly. For example:

  • Incident response plans, playbooks, and processes are reviewed and updated as needed. 
  • Penetration testing, the public bug bounty program, and our vulnerability management processes are designed to proactively identify, evaluate, prioritize, and remediate potential vulnerabilities.   
  • Change management ensures updates don’t introduce unnecessary risk.

Each step reinforces our commitment to security and transparency—so you don’t have to take our word for it.

Policies that protect your data

Policies and processes are the backbone of an effective SOC 2 program. At Backblaze, these policies aren’t just written down; they’re embedded in how we operate every day.

Change management (Security, Availability)

Changes that impact our systems, infrastructure, or software are controlled, tested, and approved before release. This prevents unauthorized or accidental changes that could disrupt operations or compromise security. For customers, this means you can rely on a stable, reliable storage platform that won’t jeopardize your workflows.

Logging & monitoring (Security, Availability)

We log system activities, monitor access attempts, and alert on high priority security events around the clock. We have implemented features such as Anomaly Alerts to support notifying customers about  unusual file upload and download patterns. Bucket Access Logs give you visibility into who accessed your data and when—adding both accountability and an audit trail for incident response.

Media handling & drive destruction (Security)

Physical media like drives are tightly controlled throughout their lifecycle. When a drive reaches end-of-life, it undergoes a secure erasure process. If it is not able to be securely erased, the device is destroyed, ensuring data is completely unrecoverable.

Environmental security (Availability)

Protecting data also means protecting the environment where it lives. Our data centers are equipped with redundant power and cooling systems, fire suppression, and environmental monitoring. Facilities are staffed 24/7/365 to respond to incidents in real time. These measures ensure uptime and business continuity—even in the face of physical disruptions like outages or natural disasters.

Each of these policies maps directly back to Trust Services Criteria, but more importantly, they translate into reduced risk, stronger reliability, and greater peace of mind for your business.

Why Backblaze stands apart

If you’re evaluating cloud storage providers, you can request a copy of our SOC 2 Type 2 report through Whistic. Backblaze currently offers 3 profiles on Whistic: Education Industry profile link, EU Customers profile link, or All Other Customers profile link. Once you have signed up, or signed in, you will be able to view or download the applicable documents and questionnaires.

Backblaze’s combination of SOC 2 compliant data centers and company-wide SOC 2 Type 2 compliance provides a higher level of assurance than many providers offer. That additional assurance is a powerful differentiator, especially for businesses in regulated industries.

And we’re not stopping here. Security isn’t static. We commit to annual assessments, continuous monitoring, and adapting to new threats as they emerge—so you can trust that your data is in good hands today, tomorrow, and beyond.

The post The Gold Standard of Cloud Security: Why Our SOC2 Type 2 Compliance Sets Backblaze Apart appeared first on Backblaze Blog | Cloud Storage & Cloud Backup

The Compliance Arms Race: What GovRAMP Means for SLED, Cloud Vendors, and the Rest of Us

Post Syndicated from Kari Rivas original https://www.backblaze.com/blog/the-compliance-arms-race-what-govramp-means-for-sled-cloud-vendors-and-the-rest-of-us/

A decorative image showing a server, a NAS, and a computer.

If you’ve spent any time sourcing, evaluating, or speculating about cloud services in the public sector lately, you’ve likely felt it: the arms race happening in compliance. Courting customers from schools to statehouses to national labs, more and more cloud vendors are racing to pin the next security badge to their lapel—GovRAMP (formerly known as StateRAMP), TX-RAMP, FedRAMP, SOC 2, and on and on.

And while it might feel like a compliance bingo card, there’s real strategy and real consequences behind this sprint. At the heart of it all is the SLED market (state and local government, and education)—a sprawling patchwork of institutions tasked with safeguarding citizen data and taxpayer trust, all while operating with limited resources and infrastructure budgets.

Let’s talk about why this compliance arms race exists, what it means for buyers and vendors alike, and how we at Backblaze are choosing to compete not just with checkboxes, but with character.

Why does SLED even need unified standards?

Public sector IT has long been a security quilt. Some agencies stitched up with advanced defenses, others more… threadbare. While some may have advanced security tooling, a K–12 school district might still be running on legacy systems and duct tape. Yet both manage data that’s increasingly digital, distributed, and vulnerable.

The result? Inconsistent practices and rising risks. Enter: GovRAMP.

What is GovRAMP?

Short for Government Risk and Authorization Management Program, GovRAMP was customized to standardize cloud security for state and local agencies. It’s actually based on the same set of controls for FedRAMP—controls derived from the National Institute of Standards and Technology (NIST) SP 800-53, a catalog of controls for organizations to manage cybersecurity and privacy risk. GovRAMP ensures that even the smallest public institutions can procure secure IT solutions without reinventing the wheel every time.

GovRAMP was originally launched as StateRAMP, but has since grown beyond state lines, evolving into a broader framework adopted by local governments and school systems. Today, it’s a rigorous, independent audit program that holds vendors to a high set of security controls. Translation: If a vendor is GovRAMP-authorized, they’re playing in the big leagues of cloud security.

The alphabet soup of compliance: TX-RAMP, GovRAMP, FedRAMP

If you’re in Texas, you’re probably familiar with TX-RAMP, the state’s specific compliance framework. The good news? GovRAMP and TX-RAMP are closely aligned. At Backblaze, our GovRAMP Progressing Snapshot status qualifies us for TX-RAMP Provisional Authorization as well—one less hurdle for Texas agencies seeking secure, scalable cloud storage.

As for FedRAMP, it remains the gold standard for federal data, but for the vast majority of public sector orgs, including most SLED agencies, it’s simply unnecessary.

How GovRAMP streamlines cloud sourcing

Here’s where the compliance arms race actually makes things easier: Once a vendor is authorized through GovRAMP, SLED buyers can trust that the solution meets certain security standards, saving months of one-off vetting, paperwork, and duplicated audits. In a procurement environment plagued by inefficiency, that’s no small thing.

Especially now, as budgets tighten and AI-driven everything drives demand for flexible infrastructure, reducing sourcing friction matters more than ever.

Going beyond checklists: What buyers should really look for

Checkboxes alone don’t guarantee real-world resilience. Compliance can become its own form of security theater. It looks good on paper but falls short in practice. That’s why buyers should dig deeper.

Look for vendors who not only pass audits but live and breathe their controls. That means going beyond annual assessments and embracing security as a continuous, integrated discipline. The best partners are transparent, proactive, and thoughtful about risk—not just checking boxes, but building real-world resilience. Here are a few signs to look for:

  • Continuous monitoring and internal audits: They treat compliance as an ongoing process, not a once-a-year scramble.
  • Clear, accessible documentation: Security policies, certifications, and standardized independent attestations are available (under NDA if needed), not locked in a black box.
  • Transparent data practices: They’re upfront about where your data lives, who can access it, and what happens in the event of an incident. 
  • Responsive support: You can communicate with real people who understand your risk profile—not just surface-level answers or automated replies.
  • Affordable recoveries: They don’t make recovering your data prohibitively expensive. Look at their egress policies and price out what it would actually cost to retrieve your data.

When you’re responsible for protecting sensitive data, it’s not enough to be compliant. You need a partner who’s disciplined, trustworthy, and invested in your resilience.

The Backblaze approach: Rigor, transparency, and trust

Pursuing authorizations like GovRAMP and TX-RAMP isn’t easy, but it’s the right thing to do and we’re committed to the process. We believe public sector buyers deserve cloud partners who understand their constraints, meet them where they are, and still bring best-in-class solutions to the table.

But more than that, we’re not stopping at frameworks. Compliance is a floor, not a ceiling. We’ve built our platform on decades of operational rigor and security discipline—not to impress auditors, but to earn your trust. And we’ve structured our products to enable security best practices, not hinder them, including 3x free egress for disaster recovery.

So yes, we’re proudly in the compliance race. But we’re not just chasing badges. We’re building something secure, sustainable, and ready for whatever comes next.

Want to learn more about our GovRAMP journey or how Backblaze supports public sector cloud transformation? Reach out to our Sales team.

The post The Compliance Arms Race: What GovRAMP Means for SLED, Cloud Vendors, and the Rest of Us appeared first on Backblaze Blog | Cloud Storage & Cloud Backup

The Essential Guide to Disaster Recovery: Building Resilience for Your Enterprise

Post Syndicated from Kari Rivas original https://www.backblaze.com/blog/the-essential-guide-to-disaster-recovery-building-resilience-for-your-enterprise/

A decorative image showing a computer with various files and a warning sign.

Disaster recovery (DR) is a top-line priority for enterprise organizations facing increasingly complex threats—sophisticated ransomware attacks, widespread cloud outages, and regulatory risks. The ability to recover quickly and maintain business continuity isn’t just a technical necessity—it’s a competitive imperative.

Today, I’m breaking down foundational strategies for enterprise DR readiness. You’ll find practical guidance on infrastructure design, site strategy, backup best practices, and more to help you take immediate action.

Get the full guide

Our “Essential Guide to Disaster Recovery Planning” offers a comprehensive framework for designing a DR plan that protects your business across multiple threat vectors.

Get the Ebook

The four stages to disaster recovery.
Comprehensive DR requires a multi-tiered approach.  Your DR strategy should encompass four critical stages: prevention, preparation, mitigation, and recovery.

Choose the right infrastructure: Beyond legacy limitations

Many enterprises still rely on legacy storage technologies like tape, which create delays in restoration and introduce hardware failure risks. Shifting to cloud-first infrastructure reduces these vulnerabilities while unlocking scalability and location diversity. It also supports immutability features—critical for ransomware resilience—and simplifies compliance with evolving regulations.

Cloud platforms also unlock new options for data governance and sovereignty. Enterprises operating across regions or industries governed by strict data residency laws can configure cloud storage to maintain compliance while reducing operational overhead. 

As enterprise backup and archive needs grow, it becomes vital to distinguish between long-term cold storage and actively accessible data. With clear infrastructure planning, organizations can streamline operations and ensure faster recovery without overspending on high-performance systems for archival workloads.

What is Object Lock?

Object Lock is the feature in cloud platforms that enables immutability. With immutability, your data cannot be changed, deleted, or encrypted. This is the ultimate protection against ransomware.

DR site temperatures: Hot, warm, or cold?

Depending on your recovery time objective (RTO), different types of recovery sites offer different benefits:

  • Hot sites: Fully mirrored and ready for instant failover—great for mission-critical apps but expensive.
  • Warm sites: Pre-configured but not fully live—strike a balance between cost and speed.
  • Cold sites: Infrastructure is ready but requires manual configuration—most affordable, but slowest to recover.

Enterprises evaluating DR readiness should consider whether their current configuration meets their recovery time goals—and whether they’re optimizing for the right workloads. Comparing hot, warm, and cold site models can help strike the right balance between performance and budget.

Build vs. buy vs. cloud: Finding the right fit

Selecting a DR site is fundamental to your strategy. There are four main approaches to establishing a DR site: building your own, buying services from a co-location provider, buying public cloud storage, or leveraging a disaster recovery as a service (DRaaS) solution. Each approach offers distinct advantages and drawbacks.

Building an on-premises DR site

Pros: It provides complete control over the DR environment, offering greater customization and security. 

Cons: Significant upfront investment in hardware, software, and facility infrastructure and management.  Requires ongoing maintenance and staffing costs. Limited scalability to accommodate future growth.

Buying co-located DR storage

Pros: It offers a cost-effective alternative to building your own site. Co-location providers manage aspects of the physical infrastructure, reducing your IT team’s workload. 

Cons: Less control over the environment compared to an on-premises solution. May require additional investment for network connectivity and configuration. Potential vendor lock-in with  specific co-location providers.

Buying public cloud-based DR storage

Pros: Highly scalable and cost-effective. CSPs manage the physical infrastructure, reducing your IT team’s workload. Features like Object Lock help address security concerns versus on-premises storage. 

Cons: Retrieving large volumes of data may be slow due to bandwidth constraints.

Buying disaster recovery as a service (DRaaS)

Pros: Highly scalable and cost-effective solution. Eliminates the need for upfront infrastructure investment. DRaaS providers manage the entire  DR environment and provide technical support, freeing up your IT staff. 

Cons: Reliance on a third-party provider for critical data and infrastructure. Potential concerns over network latency and vendor lock-in. Security considerations require a careful evaluation of  the cloud provider’s practices.

Backup vs. replication: Know the difference

Replication copies data in real-time, but that also means it can copy infected or corrupted data. Backups, on the other hand, offer point-in-time recoveries so you can restore data even after a ransomware attack.

This distinction between backups and replication is critical: If you only rely on replication, you could end up replicating the attack itself. 

The optimal approach to DR depends on your specific needs. 

  • For frequently accessed data requiring near-instantaneous recovery, consider a combination of hot site methodology and real-time data replication. This offers the fastest failover, but can come at a higher cost. 
  • For critical data with acceptable downtime, a warm site with replicated immutable backups at a secondary location (either on-premises or in the cloud) provides a good balance between cost and recovery time. While requiring some manual intervention, it offers protection against malware replicating to the DR site. 
  • For less critical data or archival purposes, cold storage with periodic backups is a cost-effective option. Backups offer a historical record and are less susceptible to malware infection compared to replicated data, particularly  if Object Lock is enabled for immutability.

SaaS outages are a threat you can’t ignore

Although built for high availability, SaaS apps don’t guarantee protection against data loss. Tools like Microsoft 365 and Google Workspace are built for uptime, not recovery. Misconfigurations, insider threats, and accidental deletions remain common risks. Enterprises should take control of their own retention policies with dedicated SaaS backup strategies, including regular point-in-time snapshots and recovery testing.

Additionally, planning for SaaS outages should include identifying local alternatives for core business functions. Can teams temporarily revert to offline workflows? Are key contacts available outside of email or Slack? Defining fallback protocols ensures that productivity doesn’t grind to a halt even if your primary tools go dark.

Assembling your incident response team

The incident response team (IRT) is the backbone of your DR response and is responsible for leading the recovery efforts during a disaster. Here’s a breakdown of possible key IRT roles: 

  • Incident commander: Oversees the entire incident response process, making critical decisions and delegating tasks to team members. 
  • Technical lead: Provides technical expertise, directing recovery efforts for IT infrastructure and data restoration. 
  • Communications lead: Handles external and internal communication, ensuring timely updates for stakeholders and mitigating potential reputational damage. 
  • Documentation lead: Maintains the DR runbook, ensuring its accuracy and updating it with post-incident findings. 
  • Legal counsel: Provides legal guidance and ensures compliance  with relevant regulations during the response and recovery process.

Objectives, priorities, and KPIs: The compass of your DR strategy

A robust DR strategy starts with clearly defined objectives and priorities. These guide your approach  and decision-making during a disaster recovery event. Your strategy should prioritize rapid recovery of critical systems and applications to minimize operational downtime and resume normal functions swiftly.

Prioritization: Not all data (or systems) are created equal

Prioritizing your critical business applications depends on a deep understanding of your business. Collaborate with internal partners to identify critical business applications that are essential for ongoing operations. Not all applications require immediate restoration. Prioritize systems based on their impact on core business functions.

Documentation is key

A popular mantra for DR specialists is “Test the plan; don’t plan the test.” Your DR plans must be clearly documented as working recipes for application and data recovery, including dependencies and prerequisites. Document the recovery procedures for each critical application, outlining the steps required to bring them back online. This ensures your IT team can efficiently restore essential services during a disaster.

Primary DR objectives

  1. Minimize data loss: The primary objective is to minimize data loss through regular backups and secure storage practices.
  2. Ensure business continuity: The DR plan aims to rapidly recover operation of critical functions during a disaster, minimizing disruption to the business goals. 
  3. Optimize costs: Application and data recovery needs to balance speed and costs to ensure recoverability without unnecessarily increasing IT spending.

Compliance considerations

Compliance regulations might influence your DR priorities. Understand any industry-specific regulations or data privacy laws that might dictate specific data protection  and recovery timeframes.

Collaborative RTO and RPO setting

Working with internal partners to set RTOs and RPOs ensures alignment across the organization. 

  • Recovery Time Objective (RTO) defines the acceptable timeframe for restoring critical applications to a functional state. 
  • The Recovery Point Objective (RPO) defines the maximum tolerable amount of data loss acceptable in the event of a disaster. 

Stakeholders need to understand the realistic trade-offs involved in setting RTOs and RPOs, balancing the need for quick recovery with resource and cost limitations. Achieving extremely short RTOs, such as recovery within minutes, might require substantial investments in advanced infrastructure, redundant systems, and skilled personnel. Setting achievable RTOs and RPOs that effectively balance the need for swift recovery with the financial limitations of the organization requires open communication and collaboration. 

Restore vs. recovery: Understanding the nuances

It’s important to distinguish between data restoration and system recovery. Data restoration specifically involves retrieving data from backups. On the other hand, system recovery encompasses the comprehensive restoration of data, applications, configurations, and user accounts to fully restore system functionality. 

Your RTOs should focus on the time it takes to bring  an application to a usable state, not just the time to  recover the data. 

Setting expectations

Employees might have unrealistic expectations regarding recovery times during a disaster. Educate the organization on the DR process and the inherent complexities involved. 

Developing measurable KPIs

Tracking your progress Key performance indicators (KPIs) are your guiding metric for measuring the effectiveness of your DR strategy. Here are some key DR-related KPIs to consider: 

  • RTO achievement rate: Tracks the percentage of times critical applications  are restored within the established RTO. 
  • RPO achievement rate: Measures the percentage of data recovered that  meets the defined RPO. 
  • DR plan testing frequency: Monitors how often the DR plan is tested to ensure  its effectiveness. 
  • Mean time to recovery (MTTR): Tracks the average time taken to recover critical applications after a disaster. 
  • Data loss rate: Measures the amount of data lost during a  disaster compared to the established RPO.

These KPIs provide valuable insights into your DR preparedness and help identify areas for improvement. 

Strengthen your RTO and RPO goals with the cloud

Recovery time objectives (RTOs) and recovery point objectives (RPOs) are the backbone of any DR plan. Yet many organizations set unrealistic targets without fully accounting for infrastructure, bandwidth, or cost constraints.

Establishing tiers of RTO and RPO based on data type or application criticality helps organizations avoid overengineering. Not every workload needs sub-hour recovery—archived legal files or marketing collateral may tolerate 24+ hour RTOs. Grouping systems into priority tiers ensures efficient use of budget and infrastructure while keeping SLAs aligned to business risk.

Improving these metrics often comes down to using the right storage architecture. By offloading backup workloads to cost-effective cloud storage with integrated immutability and replication, enterprises can improve RTO and RPO without the overhead of traditional DR environments.

A proactive, iterative approach

A DR plan isn’t a one-time project—it’s a living process that should evolve with the business. Every test, every incident, and every infrastructure change is an opportunity to improve.

Strong DR programs rely on frequent validation, leadership alignment, role clarity, and avoiding common missteps. As IT leaders face new threats and shifting architectures, resiliency comes from readiness—not just recovery.

Testing is everything

Even the most comprehensive DR plans can falter if they aren’t regularly validated. Testing ensures that backup data is restorable, that systems behave as expected under stress, and that team roles are clearly understood.

Testing also gives stakeholders across departments a shared language for discussing DR. Finance understands the cost implications of downtime, Legal sees the impact of non-compliance, and Security can stress-test assumptions about containment and escalation. When testing is multidisciplinary, recovery isn’t just possible—it’s predictable.

Organizations that incorporate routine DR drills and testing into their operations tend to recover faster and more confidently. Effective exercises can include walk-throughs, tabletop simulations, and full-scale failover tests. The goal isn’t just compliance—it’s ensuring the organization can execute when it matters most.

Cost transparency and budgeting for DR

Budget uncertainty often limits the scope and effectiveness of DR plans. Legacy vendors may impose hidden fees for egress, API operations, or early deletion, making it difficult to forecast the total cost of a recovery event. Cloud-native solutions with transparent pricing models allow IT and finance teams to plan confidently.

Establishing a clear TCO framework—including hardware, licensing, testing, and human resources—can help justify DR investments and avoid budget shortfalls when they matter most. DR isn’t just insurance—it’s a measurable part of digital operational excellence.

Final thoughts

Disaster recovery isn’t optional—it’s essential. With threats ranging from cyberattacks to cloud outages, every organization needs a plan that’s tested, documented, and designed for rapid recovery.

Backblaze B2 helps you implement affordable, scalable, and secure DR strategies with:

  • Immutable backups
  • Flexible recovery options
  • Transparent pricing (no egress fees)
  • Seamless integrations with backup tools like Veeam, MSP360, and more

Download the full ebook, “The Essential Guide to Disaster Recovery Planning,” to get started on your journey to resilience.

The post The Essential Guide to Disaster Recovery: Building Resilience for Your Enterprise appeared first on Backblaze Blog | Cloud Storage & Cloud Backup

Leveling Up Security: New Enterprise Features in Backblaze B2 Platform Update

Post Syndicated from Kari Rivas original https://www.backblaze.com/blog/leveling-up-security-new-enterprise-features-in-backblaze-b2-platform-update/

A decorative header showing a laptop with several icons, including files, a warning signal, and others.

Security teams are under constant pressure to stay ahead of increasingly sophisticated threats while enabling fast, reliable access to data across the business. Whether you’re protecting media assets, safeguarding backups, or supporting a global development workflow, your cloud storage needs to do more than store data—it needs to actively support your security posture.

To make that easier, we’ve launched a new set of enterprise-grade security features for Backblaze B2 Cloud Storage. These updates are designed to help organizations detect unusual activity faster, manage access more precisely, and strengthen visibility across their storage environments—all without added complexity or hidden costs.

These new tools build on the security foundations you already count on: Object Lock for ransomware protection, SOC-2 compliance, encryption, 3x free egress for disaster recovery, and more.

Here’s a look at what’s new and how it helps.

Smarter protection with Anomaly Alerts (Now in private preview)

Anomaly Alerts are your new AI-powered watchdog. This feature analyzes usage patterns in your B2 Cloud Storage buckets to detect potential red flags—like spikes in downloads or uploads beyond the baseline—that could signal a breach or exfiltration attempt.

If your team wants early access to this feature, drop us a line at [email protected] to join the private preview.

New enterprise web console & role-based access controls (Now in private preview)

Managing cloud storage across large teams just got a whole lot easier. We introduced a brand-new enterprise web console built for scalability and control. Combined with robust role-based access controls (RBAC), IT and security teams can now better align with zero-trust policies by enforcing the principle of least privilege across their organizations.

This console simplifies storage administration at scale—whether you’re managing terabytes or petabytes. 

Get an expert introduction to the enterprise web console.

If you’re a Backblaze customer with a committed contract, reach out to your Customer Success Manager (CSM) to see if you’re eligible to participate. Not sure who your CSM is? Email [email protected] for help.

Full visibility with Bucket Access Logs (Now generally available)

Need to know who touched what and when? Bucket Access Logs are now generally available, providing a detailed audit trail of every action in your B2 buckets—uploads, downloads, deletions, and more.

Learn more about querying Bucket Access Logs in this webinar.

They’re fully S3-compatible and configurable through both the Backblaze B2 web UI and API, supporting:

  • Security audits
  • Usage tracking
  • Forensics and threat investigation

Real-time Event Notifications

Time matters when it comes to spotting and stopping threats. With Event Notifications, you can get real-time alerts on changes to your bucket contents—think object creations, deletions, or modifications—so your team can jump into action immediately.

This is especially valuable for compliance teams, incident response workflows, or any operations team who wants tighter control over their cloud perimeter.

Watch our hands-on Event Notifications demo to learn more about how to streamline cloud storage management.

Multi-Bucket and Scalable Application Keys

Security and scalability should go hand in hand. With Multi-Bucket Application Keys, you can now create access keys that cover specific groups of buckets, giving you more flexibility without going full wildcard. This enhancement provides more granular control over bucket access, contributing to a reduced attack surface.

And, with Scalable Application Keys, you can generate up to 10,000 short-lived keys per minute. This capability enhances security by limiting the exposure window of individual keys, thus reducing the attack surface for endpoint-generated content and high-volume data operations.

Custom Upload Timestamps

Custom Upload Timestamps allow you to specify when an object was originally created or uploaded. This is a critical feature for:

  • Regulatory compliance
  • Accurate version tracking
  • Legal and audit requirements

Built for a Secure, Open Cloud

Security isn’t a one-time add-on, it’s an ongoing promise. As enterprises scale and integrate cloud storage into more parts of their workflow—from backup and archiving to AI pipelines—they need solutions that support open cloud strategies without compromising their data.

This update is another step forward in our mission to provide developers, IT teams, and enterprises with cloud storage that’s secure by design, simple to use, and affordable at scale. Ready to get started with Backblaze B2? Contact our Sales team today. 

The post Leveling Up Security: New Enterprise Features in Backblaze B2 Platform Update appeared first on Backblaze Blog | Cloud Storage & Cloud Backup

DR 101: How to Test Your DR Plan

Post Syndicated from Kari Rivas original https://www.backblaze.com/blog/dr-101-how-to-test-your-dr-plan/

A decorative image showing a cloud, objects, and a continuous loop.

Your disaster recovery (DR) plan is only as strong as your last test. Yet, many enterprises treat DR like a fire extinguisher—useful in theory, but rarely checked. Regular backup testing and disaster recovery drills are essential to ensure your plan works when it counts.

Let’s break down how to test your DR plan effectively and build a framework for continuous improvement.

Step 1: Building a disaster recovery testing framework

Your DR plan isn’t complete until it includes a clear, repeatable testing schedule. Here’s how to structure it:

  • Testing frequency: Establish a regular testing schedule. The optimal frequency depends on your company’s size and risk profile. A minimum of annual testing is recommended, with more frequent testing (every three-six months) beneficial for larger enterprises.
  • Testing types: Incorporate various testing methodologies into your plan. This might include:
    • Tabletop exercises: Simulate disaster scenarios through facilitated discussions, allowing your team to identify communication gaps and areas for improvement in the DR plan.
    • Walk-throughs: Step through specific recovery procedures outlined in the plan with your incident response team, ensuring team members understand their roles and responsibilities.
    • Limited scope DR drills: Simulate a disaster scenario with a specific system or application outage, testing recovery procedures for that particular environment.
    • Full-scale DR drills: Conduct comprehensive tests that simulate a full-blown disaster, involving all critical systems, applications, and personnel.

By rotating through these disaster recovery testing approaches, you’ll catch vulnerabilities before a real crisis does.

Step 2: Involve the right people (not just IT)

A solid DR plan isn’t just an IT function, it’s a team sport. Bring in key personnel from various departments (IT, legal, finance, etc.) to review your DR plan. You might discover potential oversights or areas for improvement that you may have missed with their diverse perspectives.

Step 3: Practice makes prepared

Regularly conduct DR drills and exercises to put your plan into action. DR drills should feel real. That means:

Involving your team. These exercises should involve all members of your IRT, including IT specialists, communication experts, and management representatives, simulating real-world response scenarios and fostering teamwork within the team.

Learning from every test. The primary objective of testing is to identify weaknesses and improve your DR plan. Track everything: timing, response quality, communication breakdowns.

Conducting a retrospective. Use your DR exercises and drills to analyze successes and failures, identify areas for improvement in the DR plan and update your plan based on the lessons learned.

  • Encourage open discussion and feedback from all participants, including the IRT and potentially impacted stakeholders.
  • Identify areas where the plan fell short or where communication could be improved.
  • Apply these insights to fortify your DR plan and improve your company’s overall disaster preparedness.

Step 4: Make the plan accessible

Ensure your DR plan is readily accessible to your IRT members, even during a disaster. Consider storing it in a secure, cloud-based location accessible from various devices and internet connections. Ensure you can access your plan even if your primary environment is down.

Step 5: Leverage the cloud for DR testing

Consider cloud-based solutions for DR testing and recovery. This eliminates the need for ongoing infrastructure investment dedicated solely to testing purposes. Leveraging tools like cloud storage and virtualized infrastructure services provide flexible, affordable options. 

Here are some key benefits of cloud-based DR testing: 

  • Cost-effectiveness: Cloud platforms offer on-demand resources, eliminating the need for dedicated infrastructure and associated costs.
  • Scalability: Cloud resources can be easily scaled up or down to meet your specific testing needs.
  • Repeatability: Cloud environments allow for replicating test scenarios consistently, facilitating effective training and  process improvement.

Final thoughts: Test, Learn, Refine, Repeat

Disaster recovery isn’t a one-and-done process. Every test is a chance to learn, refine, and prepare better for the next incident. Businesses that test regularly not only reduce downtime—they build trust with their teams, customers, and stakeholders.

Ready to simplify your disaster recovery storage? Explore Backblaze B2 for DR testing.

The post DR 101: How to Test Your DR Plan appeared first on Backblaze Blog | Cloud Storage & Cloud Backup

New Analyst Report: Backblaze B2 Delivers Up to 3.2x Lower TCO

Post Syndicated from Kari Rivas original https://www.backblaze.com/blog/new-analyst-report-backblaze-b2-delivers-up-to-3-2x-lower-tco/

A decorative image showing two bar graphs.

Under pressure to do more with less? (Who isn’t, right?) 

Whether you’re an IT leader or a startup founder, the last thing you want to do is waste time and money wrestling with expensive, overcomplicated cloud storage. According to a new report from Informa TechTarget’s Enterprise Strategy Group (ESG), you don’t have to. Backblaze B2 Cloud Storage delivers:

  • Up to 3.2x lower total cost of ownership (TCO)
  • Up to 56% lower monthly storage costs
  • Up to 92% less time and effort to manage data
  • Up to 100% lower download and transaction costs
  • Up to 91% savings on cloud to cloud (C2C) migration costs

Read the Full Report

Economic validation: Motivation, results, and methodology

The independent analysis confirms what many Backblaze B2 users already know: Our cloud storage platform is more affordable and easier to manage compared to legacy cloud providers like AWS, Google Cloud Platform, and Azure. 

To develop these findings, the ESG analysts talked to customers. They validated use cases. They used our product and verified the accuracy of our listed pricing and cost calculator. And then, they took those results along with the knowledge they’ve gathered over decades of experience to quantify the benefits that organizations can expect by using the Backblaze B2 Cloud Storage platform.

Powerful storage, real savings

The ESG report highlights how Backblaze’s predictable pricing—including at least 3x free egress, if not totally free egress in many cases—can help businesses skip the painful math of legacy storage and start getting more value out of their data. Whether you’re hosting content, training AI models, backing up critical data, or building applications, B2 Cloud Storage gives you freedom without vendor lock-in.

It’s not just about saving money—it’s about reclaiming time and resources to focus on innovation.

Want to see the numbers?

Get all the details and see how your storage costs stack up—read the full ESG report here.

And, if all those savings sound like something your organization needs, feel free to contact our Sales team.

The post New Analyst Report: Backblaze B2 Delivers Up to 3.2x Lower TCO appeared first on Backblaze Blog | Cloud Storage & Cloud Backup

Manage B2 Cloud Storage at Scale: Enterprise Web Console Entering Private Preview

Post Syndicated from Kari Rivas original https://www.backblaze.com/blog/manage-b2-cloud-storage-at-scale-enterprise-web-console-entering-private-preview/

A decorative image showing a cloud with the Backblaze logo, a computer monitor, and various icons.

If you’re responsible for managing cloud storage across a fast-growing company, you know the drill: more teams, more data, more buckets—and way more complexity. That’s why we’re launching a new enterprise web console, now entering private preview.

Built for scale, security, and simplicity, the new console gives you:

  • Centralized control over your organization’s cloud storage.
  • The ability to add multiple admins who each have their own credentials. 
  • More flexibility in bucket creation, including the ability to create buckets in any region. 
  • Built-in zero-trust security features like mandatory MFA and SSO support.

Whether you’re wrangling storage across departments or delivering managed services to clients, this is the command center that helps you move faster, stay secure, and keep everything organized. Because managing cloud storage shouldn’t be harder than using it.

What’s new in the enterprise web console?

The new web console gives IT admins and managed service providers (MSPs) a clean, central hub for managing B2 Cloud Storage deployments—whether you’ve got a few buckets or a few thousand. Here’s what’s under the hood:

  • Role-based access controls (RBAC): Assign authorized admin users and utilize a resource group architecture so people only access what they need. Great for zero trust—even better for peace of mind.
  • Mandatory MFA: Because “security optional” isn’t really an option anymore.
  • SSO and SCIM support: Manage your user base automatically and at scale.

We also revamped the user interface so it’s faster to navigate, easier on the eyes, and just generally gets out of your way.

Storage where you need it

With this update, you’ll be able to create and manage B2 Buckets in any available region. That unlocks a few big wins:

  • Ensuring data redundancy and disaster recovery through geographically distributed backup copies.
  • Optimizing application performance for global users by reducing data access latency.
  • Compliance with data residency rules.

Ready to get started?

We’re rolling out the enterprise console in private preview starting soon. If you’re a Backblaze customer with a committed contract, reach out to your Customer Success Manager to see if you’re eligible. Not sure who your CSM is? Email [email protected] for help. 

General availability is coming later this year. Stay tuned—we’ll keep shipping.

The post Manage B2 Cloud Storage at Scale: Enterprise Web Console Entering Private Preview appeared first on Backblaze Blog | Cloud Storage & Cloud Backup

Disaster Recovery 101: Improving RTO and RPO Goals with the Cloud

Post Syndicated from Kari Rivas original https://www.backblaze.com/blog/disaster-recovery-101-improving-rto-and-rpo-goals-with-the-cloud/

A decorative image showing various towers and a cloud.

Creating clear goals is inevitably part of any business strategy. You’ve likely heard of the acronym SMART—specific, measurable, actionable, realistic, and time-bound—when it comes to goal setting. As a business leader in information technology or a related business unit, you’re responsible for developing sound goals for business technology, data protection, and disaster recovery. 

Two key metrics that feed into those strategies are your recovery time objective (RTO) and recovery point objective (RPO). Like all the other goals your business sets, the RTO and RPO should also be SMART goals. 

So, how can you set meaningful RTO and RPO objectives for your business? And how can the cloud help you achieve or improve on those objectives? Today I’ll talk about how to smarten up these objectives to lead to better business continuity (BC) and a more effective disaster recovery (DR) plan.

The Essential Guide to Disaster Recovery Planning

Read more about how to build a disaster recovery plan for your organization.

Get the Disaster Recovery Ebook ➔ 

Why do RTO and RPO matter?

RTO and RPO are two fundamental inputs to a comprehensive disaster recovery plan. They also very much guide how you’ll structure your backup strategy and engineer your backup architecture.

RTO is a business metric that states the maximum length of time a business can tolerate for recovery. It’s important to note the difference between recovery and restoration of data here. Restoring data is just one part of a recovery. 

Recovery means systems are back up and running—fully functional—with users (employees, customers, etc.) able to utilize them in the same manner as before the data incident occurred.

RPO measures the maximum amount of data a company can afford to lose (or is willing to lose), measured in units of time. For instance, an RPO of 12 hours means that the company can accept the risk (financial risk, risk to the brand, etc.) of having lost 12 hours worth of data. So, if you run backups every 11 hours, you will be able to meet your RPO.

How to set RTO and RPO

Creating these objectives is a business decision—not an IT decision. If you’re an IT leader, your job is to work with your internal stakeholders to fully understand the business and the criticality of various applications and services in order to help define the RTO and RPO. 

Put another way: The decision about what standard to meet is a shared responsibility. And those standards (recovery time, file durability, etc.) are the targets that IT and infrastructure providers teams must meet. 

RTO and RPO may be different from one system to another. Some applications are more important than others. 

Keep in mind that it’s likely that department heads will all say their services are the most important to immediately recover. But if everything is deemed critical, then nothing is. 

Discuss how data loss and time to recovery impact the business in quantifiable details—revenue lost, number of customers affected, etc.—in order to truly prioritize systems and set appropriate RTOs and RPOs.

Making your RTOs and RPOs SMART

Remember that your objectives should be SMART:

  • Specific: Think through how granular your RTOs and RPOs should be. In addition to different RTOs and RPOs per application, you may also need different RTOs and RPOs per scenario. For example, the RTO for a ransomware attack is much different than that for hardware failure.
  • Measurable: One good way of measuring the efficacy of your RTOs and RPOs is by conducting DR testing. Run fire drills and conduct tabletop exercises. Practice restoring data. These inputs will help you understand if your objectives are meaningful and obtainable.
  • Actionable: Document your RTO and RPO in your DR plans and ensure they align with any business continuity risk management plans or goals around maximum allowable risk tolerance. You may also want to document the assumptions and inputs that formed the RTO and RPO. For instance, how much revenue is lost when a given system is down? Explain how that factor drives your RTO. 
  • Realistic: Don’t let your stakeholders set unachievable objectives. If there is an ask for a very low RTO and/or RPO, help your stakeholder understand exactly what it will take—and how much it will cost—to implement that objective.
  • Time-bound: The RTO can be defined in seconds up to weeks. The shorter the RTO, the more expensive the investment will be to meet it. 

Remember that you’re always balancing RTO and RPO against an unachievable “perfect” state. For instance, you would likely need multiple failover hot sites with replicated data to meet an RTO of seconds of downtime. 

RTO is a forward-looking measurement; RPO is a backward-looking measurement that essentially represents the frequency of your backups. 

A short RPO means more recent backup data is needed, and, yes, that also means greater investment. RPOs measured in seconds may require high-speed backup technology like continuous replication.

How to discuss RTO and RPO with business leaders

Discussing technical concepts with internal stakeholders can be challenging. To guide the objective-setting discussion with stakeholders, use the following questions as a guide:

  1. Where and how do you store data? 
  2. How often does your data change?
  3. What would a minute of downtime cost your department, in terms of revenue, risk, loss of productivity, impact to customers, etc.?
  4. What are the compliance or industry requirements for maintaining sensitive data?
  5. Do you have a way of manually transacting business if service is down? 

Your IT department may already be well aware of many of these goals, but it’s good to do a fresh and full inventory of data and data management procedures. For example, even with the rise of shared drives, many employees still save important data locally. Or, there may be business-critical data being saved in services like Microsoft 365 or Kubernetes—and those services are often not adequately backed up.

How do RTO and RPO affect backup strategy?

Your RPO is often more directly related to backup strategy, although RTO certainly informs backup strategy. If you need a very low RPO (i.e., the business can tolerate very little data loss), you must plan to run backups more frequently. This ensures you always have very recent data to recover. 

RTO, however, relates more to systems and infrastructure—again, because the objective is about recovery and not just restoring data. RTO will drive investment decisions around backup and DR architecture.

Your backup strategy or tech stack should not dictate either your RTO or your RPO. 

First, you should define your RTO and RPO, and then you must determine if changes in backup policy are needed or if you need to update any backup systems in order to reach desired RTOs and RPOs. 

Your RTO will drive decisions around backup and DR infrastructure; your RPO will drive decisions around frequency of backup and type of backup.

How does the cloud help companies meet RTO and RPO goals?

Using a public cloud for backup and archive can help you achieve your desired RTO and/or RPO. An obvious example is using cloud to replace LTO tape backup. Tape backup has some of the worst (maybe the worst) RTOs and RPOs. It takes an extraordinarily long time to recover from tape, and backups are likely not as frequent as they should be because tape is often not properly maintained. Migrating your tape backups to a public cloud like Backblaze B2 Cloud Storage is still cost-effective and it will drastically improve RTO and RPO.

If you’re using a hyperscaler like AWS, you may have had to cut back on frequency of backup or needed retention periods due to exorbitant fees. Shifting your backups to Backblaze B2 can help you achieve your goals: Backblaze B2 is one-fifth the cost of AWS S3, you can afford to run and save more frequent backups, thus lowering your overall RPO.

Replication is another technology that can help reduce RTOs. Many enterprise businesses will already have a failover site, but keeping an extra copy of your data in the cloud ensures you can still meet your desired RTO in the case of a DR site or production facility takeout. This is exactly what brought SaaS platform Centerbase to Backblaze.

More commonly, if it’s inordinately expensive to own your own DR site, you can store your backups in Backblaze B2 and utilize Cloud Replication for added redundancy.

RTO and RPO and your business

Ultimately, you should frame your RTO and RPO in terms of business impact. Then, reverse engineer your backup and DR infrastructure to support those objectives. Next, identify the storage systems for your data based on its business criticality and desired RTO and RPO. 

Depending on your business goals, you’ll likely use cloud storage services, on-premises storage, or some combination of the two. Regardless of the type of business you run, demonstrating that you have an airtight DR plan with SMART RTO and RPO goals will instill confidence in your business partners, help with cyber insurance eligibility, and shore up your organization’s ability to withstand data disasters.

The post Disaster Recovery 101: Improving RTO and RPO Goals with the Cloud appeared first on Backblaze Blog | Cloud Storage & Cloud Backup

DR 101: Assembling Your Incident Response Team

Post Syndicated from Kari Rivas original https://www.backblaze.com/blog/dr-101-assembling-your-incident-response-team/

A decorative image showing a computer screen with several profiles and a cloud.

A well-defined disaster recovery (DR) plan relies heavily on a coordinated incident response team. Think of your incident response team like a pit crew. It’s easy to assume you’ll have a good race when everything is performing smoothly, but the real test comes when something goes wrong—maybe a tire blows or the engine overheats. In those moments, success isn’t about having the best tools in the garage; it’s about having the right team, working together, to quickly solve problems and get back on track.

When your team is facing a disaster recovery scenario, whether it’s a cyber attack, natural disaster, outage, or data breach, the speed and coordination of your team determines how quickly and how well you can move forward. In this post, I’m breaking down how to assemble a team that can respond with precision, minimize downtime, and keep your organization running smoothly when unexpected issues arise.

Establishing key team members, roles, and hierarchy

The incident response team (IRT) is the backbone of your DR response and is responsible for leading the recovery efforts during a disaster. Here’s a breakdown of possible key IRT roles:

  • Incident commander: Oversees the entire incident response process, making critical decisions and delegating tasks to team members.
  • Technical lead: Provides technical expertise, directing recovery efforts for IT infrastructure and data restoration.
  • Communications lead: Handles external and internal communication, ensuring timely updates for stakeholders and mitigating potential reputational damage.
  • Documentation lead: Maintains the DR runbook, ensuring its accuracy and updating it with post-incident findings.
  • Legal counsel: Provides legal guidance and ensures compliance with relevant regulations during the response and recovery process.

Building redundancy

Building redundancy in your IRT allows you to account for team member absences. This includes IT leadership; don’t assume you’ll be in the office when a disaster happens. Assign backup personnel for critical roles within the team to ensure continuity in the event of unforeseen circumstances.

Establish a clear succession plan for leadership roles within the IRT. This ensures a smooth transition if the primary incident commander or other key personnel become unavailable during a disaster.

Establishing a reporting hierarchy

Clearly define a reporting hierarchy within the IRT, outlining who reports to whom and the escalation process for making critical decisions. A clear chain of command during a crisis prevents confusion and delays that could result in prolonged downtime and increased risks.

The importance of clear communication

A critical component of any DR plan is clear communication to employees and executives regarding their specific roles during a security incident. This ensures that the assigned team leader can coordinate a unified response. Remember to include guidelines about incident escalation, as well as agreed-upon methods of communication (e.g., email, direct messaging, video calls, etc.).

Executive sponsorship: Beyond awareness

Executive buy-in is paramount for a successful DR strategy. While awareness of the impact of ransomware attacks has grown over the years, contextualizing DR plans with historical financial impacts, downtime implications, and reputational risk associated with such attacks can help to communicate why DR is a top-line priority.

Tip: Educating executives

Framing the DR plan in terms of cost avoidance, user downtime minimization, and reputational risk mitigation can resonate better with executives. Quantify the potential financial losses from data breaches and system outages to garner executive support for DR initiatives.

Beyond cell phones: Communication channels

Disasters can disrupt traditional communication methods like cell phone service. Develop alternative communication channels for the IRT, such as designated email threads, satellite phones, or pre-arranged conference call bridges. It is imperative to include this information and contact details in your DR runbook for immediate accessibility during crises.

By establishing a well-defined team structure with clear roles, communication protocols, and redundancy measures, enterprise businesses can ensure a coordinated and efficient response to data disasters. 

A well-prepared team leads to a resilient recovery

Your DR strategy is only as effective as the team behind it. By defining clear roles, building in redundancy, and establishing a reporting hierarchy, IT leaders can eliminate confusion and accelerate recovery efforts. Moreover, securing executive sponsorship and ensuring clear communication strengthens your ability to respond effectively. DR isn’t just about the plan on paper. It’s about how you execute that plan and set your team up for success. 

The post DR 101: Assembling Your Incident Response Team appeared first on Backblaze Blog | Cloud Storage & Cloud Backup

Disaster Recovery 101: Backup vs. Replication

Post Syndicated from Kari Rivas original https://www.backblaze.com/blog/disaster-recovery-101-backup-vs-replication/

A decorative image showing icons that represent file types being uploaded to the cloud.

I’ve heard the horror stories, and I’m sure you have too. A company thinks they’re covered because they have replication running, only to realize too late that replication doesn’t protect against data corruption or ransomware. In a disaster scenario, every copy of their critical data is compromised. And then comes the dreaded question: Do we have a backup?

Many teams—even those with seasoned IT professionals—misunderstand the fundamental difference between backup and replication for disaster recovery (DR). Replication is about availability, or keeping systems running with minimal downtime. Backup is about recoverability, or ensuring you can go back to a known good state.

This post breaks down replication, backup, and their respective roles in disaster recovery in a way that’s easy to share with your team, helping to prevent costly misunderstandings.

What is data replication?

Data replication involves copying and synchronizing data between your primary site and the DR destination in real-time or near real-time. It offers fast failover capabilities as the replicated data at the DR site is constantly updated. However, if malware infects your primary site, it might also replicate to the DR site, rendering the backup compromised.

What is data backup?

Data backup involves creating full and incremental copies of your data and storing them in a separate location from your primary system, typically on a scheduled basis, to prevent loss, corruption, or disasters. A couple key points:

  • Incremental backups capture changes in data, thus offering a point-in-time recovery option.
  • Ideally, backups are immutable, meaning they can’t be altered, in order to protect against malware and ransomware by making files and images read-only for safe recovery.
  • Air-gapped and offline backups can further help resist malware and ransomware attacks by creating a virtual or physical separation from the production network.
  • Cloud-based backups are a great option for addressing these requirements while offering affordable scaling options as the environment grows. 

Replicating backups

A hybrid approach involves replicating your backups to a secondary location, offering a balance between data protection and recovery time. This can be between on-premises and cloud environments, or across multiple cloud targets.

While replicating backups offers additional protection and accessibility for online recovery, the backup images are still subject to ransomware infection. Using immutable backups helps prevent the spread of the infection to recovery sites and backup repositories.

Data backups paired with replication can be an ideal strategy. Full and incremental backups with point-in-time snapshots can provide regular recovery points with replicated copies for remote recovery and additional protection. 

Cloud Replication

Backblaze B2 Cloud Replication enables your data to be automatically copied from one location to another for redundancy, compliance, and fast local access. Create 2x backups for a stronger disaster recovery posture. Replicating your Backblaze data is easy and free—no service or egress fees—just the standard Backblaze B2 Cloud Storage rates.

Learn More ➔ 

Disaster recovery and backups: Factors to consider when choosing the right approach

The optimal approach to disaster recovery backup and when and how you use replication depends on your specific needs.

  • For frequently accessed data requiring near-instantaneous recovery, consider a combination of a hot site methodology and real-time data replication. This offers the fastest failover, but can come at a higher cost.
  • For critical data with acceptable downtime, a warm site with replicated immutable backups at a secondary location (either on-premises or in the cloud) provides a good balance between cost and recovery time. While requiring some manual intervention, it offers protection against malware replicating to the DR site.
  • For less critical data or archival purposes, cold storage with periodic backups is a cost-effective option. Backups offer a historical record and are less susceptible to malware infection compared to replicated data, particularly if Object Lock is enabled for immutability.

Data replication is important, but it should not be seen as a substitute for backups. Backups offer a required safety net, providing a point-in-time recovery option even if the replicated data is compromised. Selecting the right disaster recovery backup strategy depends on a careful evaluation of your company’s specific needs, budget, and risk tolerance. 

By understanding the pros and cons of each option, you can make an informed decision that ensures optimal protection for your critical data in the face of unforeseen disruptions.

The post Disaster Recovery 101: Backup vs. Replication appeared first on Backblaze Blog | Cloud Storage & Cloud Backup

12 Best Practices for Disaster Recovery

Post Syndicated from Kari Rivas original https://www.backblaze.com/blog/12-best-practices-for-disaster-recovery/

A decorative image showing a cloud, a server, and an office building.

If there’s one thing I’ve learned from working with enterprise customers on their cyber resilience postures, it’s this: Downtime caused by disasters can be costly, and every organization should have a disaster recovery (DR) plan in place. 

Today, I’m outlining 12 best practices to consider when developing and reviewing your organization’s DR plan to minimize downtime, risk, and unexpected costs in the face of unexpected events.

These key considerations will help your IT team when developing and reviewing a disaster recovery plan. 

1. Leave no disaster unidentified

The first step in building a strong DR plan is to identify all potential threats, not just major disasters. Consider “minor” threats like human error or hardware failures that could disrupt security and operations. 

2. Plan for the worst (and beyond)

While it’s important to plan for likely threats like ransomware attacks, don’t neglect worst-case scenarios. Develop a plan that can handle a catastrophic event like a natural disaster wiping out your primary site or a widespread communication outage.

3. Ransomware: Your uninvited guest

Ransomware attacks are a major threat. Dedicate a significant portion of your DR plan to addressing ransomware scenarios, including recovery procedures and strategies to minimize the impact of such attacks.

4. Beyond the walls: Cloud catastrophe

Extend your DR plan beyond on-premises threats to include potential disruptions associated with cloud services, such as outages or security breaches. It may seem counterintuitive that we, a cloud provider, are the ones to call this out, but we’re big proponents of the tenet that the one truth about technology is that it will fail. Multi-cloud and hybrid disaster recovery options help reduce the risk of those rare, but highly impactful outages. Cloud provider service level agreements (SLAs) define availability targets (e.g., 99.9% uptime) which can increase your overall data and application availability above on-premises capabilities. 

5. Infrastructure independence

Always anticipate potential infrastructure unavailability during a disaster. Plan alternative methods for accessing critical data and systems, including leveraging hot cloud infrastructure as a service (IaaS) solutions as a backup.

6. Think beyond data recovery

A robust DR plan goes beyond just recovering data. It should outline procedures for rebuilding your entire IT environment, including applications, configurations, security, and user accounts. There’s a big gap between restoring data and actual recovery.

7. Plan variations

Develop different versions of your DR plan based on the severity of the incident and the types of incidents your business is most likely to face. This allows for a more targeted response, depending on the specific nature of  the disruption. 

8. Runbooks: Your DR roadmap

Consider creating predefined “runbooks” that outline specific steps for various disaster scenarios. These detailed documents provide clear instructions  for IT staff during a crisis.

9. Recovery is a sprint, but DR planning is a marathon

Modern DR strategies prioritize planning for recovery from the beginning. Verify the usability of your backups and recovered data to ensure their effectiveness during a crisis. Test your restoration procedures regularly to avoid the pitfall of unusable backups during a disaster.

10. Securing resources in advance

Don’t wait for disaster to strike before securing necessary resources. Budgetary approvals, software licenses, and hardware procurement should all be addressed in advance to avoid delays during a crisis. 

11. Cyber insurance considerations

If your business has cyber insurance, familiarize yourself with the DR planning requirements outlined in the policy. Understanding the insurance company’s expectations can help you tailor your DR strategy accordingly. 

12. Backups are essential, but they’re not the whole plan

As cybercriminals become more sophisticated, they often target backups as well. Backups—once a low-priority just-in-case item—are now mission critical. Backups are a critical foundation for your DR plan, but they are not the entire plan.

A closing note on recovery

Finally, make sure to regularly test and update your DR plan to ensure it remains effective and up to date. By leveraging affordable, secure, cloud-based backup and archive as part of your overall disaster recovery strategy, you can better protect your critical data. The result will minimize downtime, risk, and costs in the face of unexpected events.

The post 12 Best Practices for Disaster Recovery appeared first on Backblaze Blog | Cloud Storage & Cloud Backup

Disaster Recovery 101: Hot vs. Warm vs. Cold DR Sites

Post Syndicated from Kari Rivas original https://www.backblaze.com/blog/disaster-recovery-101-hot-vs-warm-vs-cold-dr-sites/

A decorative image showing a hot and a cold temperature gauge overlaying patterned images that show drives and data centers.

It goes without saying (but I will say it anyway) that having a disaster recovery (DR) site is essential to protecting business continuity (BC) in the face of disasters both big and small. However, even for large enterprises, building and maintaining a separate physical facility to store data copies can be cost prohibitive, and it may not make sense operationally. 

DR sites differ according to the availability of data for retrieval and by type of ownership (e.g., fully owned or colocated). In recent years, public cloud has also emerged as a viable DR “site”—meaning that backups, production data, and/or virtualized infrastructure can be effectively housed in the cloud. 

In this blog, I’ll examine the primary differences and pros and cons between various types of DR sites, and I’ll outline the most important criteria for deciding on the right DR setup for your business.

Proprietary ownership vs. colocation

If your business is able to fully invest in owning a DR site, the obvious upsides are greater control over security and infrastructure. But owning and operating your own site may still not be the most ideal option, given the staffing and expertise required. For many businesses, it doesn’t make sense to invest in owning and operating a data center when that’s not your area of expertise. 

That’s why many businesses opt for colocation. It can be a great option for adhering to your DR strategy and your expense limits. However, you must be careful to thoroughly vet the location and provider. Here are a few important points to consider:

  • Performance: You should understand what kind of equipment is used at the DR site, as well as what kind of durability and availability you can expect. Ensure that the available infrastructure can meet your required recovery time objectives (RTO) and recovery point objectives (RPO)—that is, the maximum amount of downtime your business can withstand and the maximum amount of data your organization can tolerate losing, respectively.
  • Security: A trustworthy provider should be staffed 24/7/365. Learn how the data center is protected. Are there cameras? Biometric security? How does the data center protect against things like fire and power loss?
  • Proximity: A data center that’s down the street from your primary location will offer no protection in the case of a regional disaster like wildfire or tornado—events that are unfortunately becoming more and more common. Ideally, you should choose a location that is far from your production facility. This is where the public cloud naturally fits in—but more on that in a bit.
  • Scalability: Gauge how much data you currently need to store as well as how much you expect to grow in the near future. Find out how much capacity the DR site can support and choose a site that can accommodate your planned growth.
  • Costs: Get a complete view of your total cost of ownership. This not only includes one time costs to get started and ongoing monthly or yearly expenses, but also potential costs for things like additional support or any capacity you may need to add in the middle of a contract period.
  • Compliance: Consider what compliance requirements your business must support. Some data centers are SOC 2 compliant; some are not. It’s also important to check your cyber insurance policy requirements. Many policies may require that you keep data backups in a facility that is far from your own. This is exactly the requirement that brought telco AcenTek to Backblaze.

Meeting cyber insurance requirements with the cloud

In order to satisfy cyber insurance policy requirements, AcenTek’s backups needed to be off-site and geographically distant from their own data centers. Backblaze offered a critical feature—immutability and certification as a Veeam Ready Object partner—as well as geographic distance from AcenTek’s own data centers to meet the requirements and protect AcenTek’s business.

Read the Full Story ➔ 

Hot, warm, and cold DR sites: Choosing the right strategy

Recovery sites are often referred to by temperature (hot, warm, cold) to describe the speed and importance of applications and data in those protected sites. The ideal DR site temperature depends on your organization’s budget, risk tolerance, and RTOs. Businesses with critical systems requiring near-instantaneous recovery might opt for a hot site. Others might find a warm site or even a cold site a more cost-effective option for less time-sensitive systems.

Hot, warm, and cold: Choosing the right DR site temperature

Hot site Warm site Cold site
Description A fully functional replica of your primary production resources, constantly maintained and ready for immediate failover in the cloud or to a secondary on-premises site. A pre-configured cloud recovery site or hybrid recovery with hardware and software infrastructure. Requires some manual intervention (e.g., software installation) before becoming operational. A basic physical facility with essential infrastructure (power, cooling, and network connectivity) requiring significant configuration and installation before use. May also include cold cloud storage.
Pros Fastest recovery times due to the site’s constant readiness. A balance between cost and recovery time. Faster than cold sites, but slower than hot sites. Most cost-effective option, requiring minimal ongoing maintenance.
Cons This is the most expensive option due to the need for complete infrastructure replication. Still requires some manual setup, potentially delaying recovery time. Longest recovery times due to the extensive configuration and installation needed. Or, in the case of cold cloud storage—the time required to retrieve your data.
Example RTO goal times RTO <15 minutes RTO <24 hours RTO >24 hours

Public cloud as virtual DR site

Traditionally, DR for large enterprises would involve building a physical site to support RTO objectives. It’s important to note that building or buying a dedicated DR site might not be the most cost-effective option for all backups. Instead, cloud storage offers a compelling solution specifically for backups, even if you have your own physical DR site.

Why Backblaze works for DR

Cloud storage from a specialized provider like Backblaze is generally more affordable and scalable than on-premises storage solutions or off-site DR facilities, making it a great fit for this purpose. Backblaze offers always hot storage with 3x free egress, meaning data can be immediately recovered when needed without surprise egress bills. In this way, Backblaze B2 Cloud Storage constitutes a virtualized hot DR site.

Learn More ➔ 

Cold cloud storage considerations

While some consider cold cloud storage to be the most cost-effective solution, the cost savings of cold storage are often entirely negated by its long retrieval time and egress charges—so much so that it no longer becomes a viable disaster recovery option.

Evaluating cloud storage providers

In a way, you can consider the public cloud very similarly to a colocated DR site. All the same questions apply when choosing between cloud storage providers (CSPs):

  • Performance: What durability, reliability, and availability does the CSP offer? What kind of throughput do you get on a proof of concept?
  • Security: Does the CSP staff their data centers 24/7/365? What security processes and procedures are in place?
  • Proximity: Where are the CSP’s data centers located? Choose one that offers good geographic separation from your production facility while ensuring you can still meet your RTO with latency considered.
  • Scalability: Cloud storage naturally offers infinite scalability, but it’s vitally important to ask your CSP how they handle things like capacity overages or the need to purchase additional capacity. Some CSPs will charge you excessive fees when you go over capacity, or they may require you to switch to a different pricing model if you need additional storage space in the middle of a contract period.
  • Costs: Again, you need a complete view of your TCO. Watch out for things like minimum retention periods, egress charges, and other hidden fees.
  • Compliance: Be careful of CSPs that claim they’re SOC 2 compliant. Sometimes the CSP operates in SOC 2 compliant data centers but the company is not SOC 2 compliant itself. That difference may be meaningful to your company or your own compliance requirements.

Ultimately, you must carefully balance business requirements for RTO and RPO with DR investment costs. Businesses located in likely disaster areas like tornado alley, earthquake-prone zones, or coastal areas are well served by the additional investment in DR infrastructure. But even if your company has its own DR site, public cloud can be a beneficial supplement to your own DR infrastructure.

The post Disaster Recovery 101: Hot vs. Warm vs. Cold DR Sites appeared first on Backblaze Blog | Cloud Storage & Cloud Backup

Disaster Recovery 101: Navigating Backup and Archive Infrastructure

Post Syndicated from Kari Rivas original https://www.backblaze.com/blog/disaster-recovery-101-navigating-backup-and-archive-infrastructure/

An illustration of a city scape with lines travelling up to a cloud representing digital transmission.

Aging infrastructure, strained budgets, and exponential data growth create unique challenges for disaster recovery (DR) planning. When assessing your backup and archive infrastructure, you’re probably balancing data governance, data sovereignty requirements, compliance requirements, and the needs of your end users. Many legacy data storage systems can create gaps in an otherwise airtight DR plan. 

Today, I’m talking through how to approach infrastructure decisions for your cyber resilience posture. You have a lot of options. On-premises? Cloud services? Hot? Warm? Cold? What combination works best for your needs? Understanding the nuances can help you sharpen your strategy.

Disaster recovery challenges

1. Relying on on-premises backup and archive infrastructure

Traditionally, businesses have relied heavily on on-premises backup solutions. Robust storage systems hold critical data, often backed up to secondary storage within the same physical location. While this approach offers a sense of control, it also presents vulnerabilities. 

On-premises backups are at risk of localized events like loss of power, fire, flooding, or other natural disasters. A geographically separate DR site or other far off-site backup is essential for complete protection and compliance. Without this, the organization risks losing critical data in cases of a regional outage or loss of access. 

The shift to public cloud and SaaS options opened the door to more secure and reliable data backup and disaster recovery solutions. By utilizing cloud-based storage and backup services, organizations can ensure that their data is protected in multiple locations, reducing the risk of data loss due to localized disasters. Additionally, cloud-based solutions offer scalability and flexibility, allowing organizations to easily expand their storage capacity as needed.

2. Falling into the replication trap

Many businesses have established alternate data centers as a secondary backup layer. However, these sites frequently only use replication technology. This situation can result in a scenario known as the “replication trap.” There is a risk that data compromised by malware is replicated to the DR site, leading to potential data loss. 

Off-site, immutable backups, independent of the primary site’s data, are a key component of a robust DR strategy. In cases of malware attacks or accidental data deletion by users, off-site immutable backups allow for data retrieval from a backup saved prior to the incident and reduce possible interruptions. 

3. Underestimating LTO limitations

Despite being viewed as a legacy technology, tape backups continue to be used in many organizations due to their reliability and cost-effectiveness. It is common to store tapes in a separate location to diversify data storage geographically, which helps reduce the impact of local disasters on data access and enhances overall data resilience. 

Off-site tape backups may increase recoverability but create challenges with recovery time objectives (RTO) because of the increased time it takes to retrieve data from a separate location and restore it using tape technology. Hardware issues can happen often and unexpectedly. Cloud-based data storage and archiving has gained popularity because of higher availability and cost savings over traditional tape backups. 

The cost and time required to operate multiple data centers and meet recovery times should also be considered in the requirements for your production and DR infrastructure. Never underestimate the risk to a successful recovery when facing time-consuming tasks like physical site recovery and data restoration from tape.

4. Leaving cloud-based productivity tools vulnerable

Cloud-based collaboration and communication tools like Google Drive and Microsoft 365 are commonly used by businesses and yet are often left vulnerable to data loss. Cloud services do not provide sufficient protection and recovery options that organizations likely need. 

Businesses often find that the responsibility for backing up this data falls on their own IT, as these services typically operate under a shared responsibility model that doesn’t offer comprehensive backup solutions. 

To ensure a reliable DR plan that includes cloud services, you should: 

  • Evaluate granular recovery requirements for productivity platforms like Google Workspace and Microsoft 365. 
  • Evaluate adherence to your long-term backup retention policy keeping in mind the regulations that your business might be subject to. 
  • Determine if data stored in cloud platforms needs to be backed up with immutability due to cyber insurance requirements or other security policies. 
  • Examine best practices for comprehensive, secure data protection for shared cloud drive services and SaaS productivity tools to address the lack of built-in recovery features.
  • Plan to store true backups of your SaaS data just as you would for any other data. It may seem redundant to back up cloud platforms to the public cloud, but doing so ensures that you have the right point-in-time backups you need and you can recover on your timeline—not Google or Microsoft’s. 

Cloud costs will need to factor into decisions for where to store your data. Cloud storage costs should be included as a non-functional requirement to make sure you can achieve your secure recovery goals without sacrificing affordability.

Best practices for cloud-based disaster recovery

Many enterprises rely on cloud-based DR solutions to ensure uninterrupted operations, protect critical data, and maintain customer trust. Unlike traditional DR methods, cloud-based solutions offer scalability, cost-effectiveness, and rapid recovery capabilities. To truly leverage the potential of these systems, it’s important to be aware of some key strategies and considerations to optimize your cloud-based disaster recovery plan, ensuring resilience in the face of unexpected disruptions.

  • Consider diversifying your cloud portfolio: Using the same cloud service provider for your backups as for your production data may not be necessary, as you don’t need the same level of performance for backup data. You could consider a tiered recovery approach based on the criticality of your applications and data.
  • Investigate existing tools for cloud compatibility: Many on-premises data protection tools like Synology or QNAP NAS devices also support cloud targets for backup storage. It’s important to match the capabilities of your current backup vendors to your recovery requirements and cloud storage budgets. 
  • Avoid paying for storage you’re not using: Carefully read the fine print when considering cloud storage costs. Hidden fees, minimum retention requirements, and complicated pricing tiers make accurate forecasting difficult and could leave you paying for unused storage just to reach certain discount tiers. 
  • Balance your budget with RTO and RPO targets: Using cloud data storage for production, backups, and archive can lead to some price shock as your environment scales. And moving data to lower cost storage tiers or cold storage may achieve attractive price reductions, but it often comes at the cost of recovery speed and added complexity. Look for a cloud storage provider with transparent pricing that makes it easier to plan your costs.

Finally, you should weigh your cloud-based options to evaluate platform compatibility, ongoing costs, and whether your CSP locks you in or out of specific ecosystems due to high storage costs, data transfer costs, and proprietary features. 

Leveraging cloud-based backup and archive infrastructure

Adopting cloud-based disaster recovery best practices is a key consideration for building a resilient and reliable business infrastructure. By developing a well-structured disaster recovery plan, determining the right mix of storage solutions, and optimizing costs with tiered recovery, businesses can minimize downtime and data loss during unexpected events. A proactive approach not only safeguards your organization’s operations but also strengthens customer trust and competitive advantage. In a world where disruptions are inevitable, being prepared is the key to bouncing back stronger and faster.

The post Disaster Recovery 101: Navigating Backup and Archive Infrastructure appeared first on Backblaze Blog | Cloud Storage & Cloud Backup

Troubleshooting Disaster Recovery Scenarios: 10 Mistakes to Avoid

Post Syndicated from Kari Rivas original https://www.backblaze.com/blog/troubleshooting-disaster-recovery-scenarios-10-mistakes-to-avoid/

A decorative image showing a hammer smashing a drive.

When it comes to disaster recovery (DR), hope isn’t a plan. Yet I’ve seen the same story play out too many times: Companies find themselves scrambling when the unthinkable happens, discovering that their disaster recovery strategy is, well, full of holes. It’s like packing a parachute: You don’t want to find out what you missed when you’re already falling through the air. From my experience, there are some common mistakes businesses make that can turn a manageable problem into a fire drill. 

In this post, I’m sharing the top 10 disaster recovery mistakes I’ve come across when helping businesses think through their disaster recovery posture so that you can strengthen your own safety net. By avoiding these mistakes and implementing a comprehensive DR plan, you can ensure a rapid and efficient recovery from unforeseen disruptions.

1. Proximity paradox

A geographically close disaster recovery site offers limited protection. A natural disaster impacting your primary location could easily disable the nearby DR facility as well. And, if you don’t have a DR site, this could still apply to your business if you keep your backups nearby, such as in a tape storage facility down the road.

How Pittsburg State solved the proximity paradox

Pittsburg State University is located in Kansas in the heart of tornado alley. Disaster planning is nonnegotiable, and the university didn’t want to take chances with their data. See how they set up a robust private cloud with nodes across the state and backed all of their data up to immutable cloud storage with Backblaze B2.

Read the Story ➔ 

2. Untested backups

Backups that haven’t been restored and verified are unreliable. Regularly test your backups to ensure a smooth recovery process during a disaster.

3. Replication trap

Relying solely on replication for DR creates a single point of failure. If your primary site is compromised, the replicated data at the DR site might be compromised as well. Off-site full and incremental backups are essential.

4. Paper plan peril

A DR plan gathering dust on a shelf is useless. Conduct regular drills to simulate disaster scenarios and expose weaknesses in your plan.

5. Snapshot snafu

Snapshots are not comprehensive backups. Using snapshots for long term storage and retention introduces both technical and compliance risks in relation to how snapshots are managed. This affects both cloud and on-premises platforms.

6. SaaS surprises

Software as a service (SaaS) providers like Microsoft 365 and Google Workspace focus on high availability, but they operate on a shared responsibility model, meaning they may have limited built-in protection and recovery options. You may not be managing servers, but you do need a comprehensive data protection plan including regular, incremental backups outside of the SaaS platform.

7. Unforeseen force majeure

Disasters come in all shapes and sizes. Don’t limit your DR plan to common IT disruptions. Consider scenarios like widespread power outages or communication breakdowns, and plan accordingly. The goal is holistic cyber resilience—not only identifying threats and protecting against them, but also withstanding attacks as they’re happening and responding effectively.

8. Backup infiltration

Bad actors are increasingly targeting backups to increase the chances of a payout. Utilize immutable backups, unchangeable after creation, for an extra layer of protection against ransomware attacks.

9. Cloud drive disasters

Storing data on Google Drive, Dropbox, OneDrive, etc. is incredibly common. But these platforms do not protect against ransomware and provide limited point-in-time recovery options. Cloud drives are not a sufficient backup of your data.

10. Overlooking compliance

Factor in compliance needs when building your data protection and DR strategy. Regulations like HIPAA, GDPR, and others may have security or archival requirements that should be considered in your plan.

Invest in cyber resilience

After working in the disaster recovery space, I can tell you this: It’s not just about having a plan; it’s about having one that works when it counts. The mistakes I’ve covered here are common, but they’re also avoidable. Take the time to address these now, and you’re not only protecting your systems and data, but your company’s future. For me, a strong DR plan is an investment in resilience, and it’s there to catch you when you need it most.

The post Troubleshooting Disaster Recovery Scenarios: 10 Mistakes to Avoid appeared first on Backblaze Blog | Cloud Storage & Cloud Backup

The Fine Print: How Minimum Data Retention Fees Affect Cloud Costs

Post Syndicated from Kari Rivas original https://www.backblaze.com/blog/the-fine-print-how-minimum-data-retention-fees-affect-cloud-costs/

A decorative image showing a stylize image of an invoice with the phrase "minimum retention fees," as a line item.

You probably won’t notice a little asterisked footnote tucked at the bottom of the page the first time you read through a cloud storage vendor’s pricing tables. You probably won’t notice it the second or third time either. But you’ll definitely notice it when your bill comes in with charges for data you thought you deleted weeks ago. 

That footnote explains an often overlooked challenge to your budget: minimum data retention periods. These policies, used by cloud providers like AWS, Azure, Google Cloud, and Wasabi, can lead to unexpected cost increases and complicated data management strategies. 

Today, I’m breaking down cloud storage retention minimums and common scenarios where they directly impact storage budgets and data management policies. 

What are minimum data retention periods?

Retention minimums specify the minimum amount of time that data must be stored before it can be deleted, overwritten, or moved to a different storage tier without incurring additional charges. 

Cloud storage providers with multiple tiers like AWS or Google Cloud use minimum retention policies to ensure that customers cannot frequently move data between storage tiers to exploit lower-cost storage classes for short-term storage. For cloud providers that have a single class of storage, these policies allow providers to stabilize their resource usage and maintain predictable pricing structures.

Minimum retention periods can vary significantly between providers, and even between different storage tiers offered by the same provider. For example, AWS S3 Standard has no minimum retention period, but S3 Standard-IA has a 30 day minimum, Glacier has a 90 day minimum, and Deep Archive has a 180 day minimum.

Despite their significance, information about these retention periods is often buried in the fine print of service agreements or technical documentation. 

What are delete fees?

Delete fees are a direct consequence of deleting or moving files before the retention minimum is met. Cloud providers charge these fees to ensure that the infrastructure allocated for the data is compensated for the resources it would have otherwise used during the retention period. This fee is typically prorated, representing the remaining days in the retention period that the data was meant to occupy in a storage class. 

The terms “delete fees,” “minimum storage duration,” and “minimum retention fees” all refer to a similar policy.

How are delete fees incurred?

Early deletion fees can be triggered by various actions, not just the obvious deletion of files. Some examples include:

  • Moving data from a higher-cost tier to a lower-cost tier before the minimum retention period has been met: This scenario often catches organizations off guard when they attempt to optimize costs by transferring infrequently accessed data to a cheaper storage class.
  • Overwriting existing files: When a file is overwritten, the cloud provider typically treats this as a delete operation followed by a new write operation. If the original file hasn’t met its minimum retention period, the organization may be charged for the remaining time, even though they’re still using the same amount of storage space.
A decorative image showing three bars, one that represents the stored object, and two that represent what duration of days you might be charged for.
  • Implementation of automated lifecycle policies: Many organizations set up rules to automatically move or delete data based on its age or access patterns. However, if these policies don’t account for minimum retention periods, they can inadvertently trigger early delete fees on a large scale.
  • Renaming files or folders: Even seemingly benign actions like renaming files or folders can sometimes be interpreted as delete-and-rewrite operations by certain cloud storage systems, potentially triggering these fees. 

Additionally, in multi-user or multi-team environments, lack of communication about retention policies can lead to unexpected charges. One team might delete or move data without realizing the financial implications for the entire organization. 

The financial impact of minimum data retention periods

Minimum data retention periods, particularly in cold storage tiers, can have significant impacts on IT budgets. What may have seemed like a cost-saving storage tier can actually increase expenses when operations require frequent deletions or movements of data before the minimum retention period is over. But even in hot storage, these policies can unexpectedly inflate overall costs.

To illustrate the real-world impact of retention minimums, let’s examine a few common scenarios:

1. Backup strategy

Let’s say you have a 30 day backup strategy for your critical infrastructure, and you opt for Wasabi object storage to save costs vs. AWS. You plan to keep a month’s worth of backups in the cloud and will then replace them with the newer backups.

Wasabi’s minimum retention policy is 90 days for its Pay as You Go storage (and 30 days for its Reserved Capacity Storage). 

You store an initial 50TB of backups in Wasabi on Day 1. On Day 31, the older backup is deleted and replaced with the newer backup. So, you incur costs for 30 days of Timed Active Storage (50TB) and 60 days of Timed Deleted Storage (50TB). These charges are incurred every time the backup is replaced.

With Wasabi’s Pay as You Go storage, your monthly bill will look like this:

50TB x $6.99/TB/month x 3 = $1048.50

We multiply by 3 because the 90 day minimum retention policy equals three months’ time. One of those you’ve actually stored for, and the other two are because you’ve replaced your backups with the new ones.  

Compare this to Backblaze B2 Cloud Storage, which has no minimum retention policy and costs $6 per TB/month for its Pay as You Go storage:

50TB x $6/TB/month = $300

The minimum retention policy effectively triples the anticipated storage expenses. When scaled across multiple backup sets or extended periods, the impact on the IT budget can be substantial.

Delete fees in the real world: California university switches to Backblaze to eliminate surprise bills from Wasabi

Cal Poly Humboldt thought they understood cloud storage provider Wasabi’s pricing, but each month brought unexpected charges for deleted data due to Wasabi’s minimum storage retention policies. This, in turn, caused a chain reaction of calls from the procurement office, buying extra capacity, and then modifying the system to try to avoid further bills. To silence the monthly fire alarms, they switched to Backblaze.

With no retention minimums, Cal Poly Humboldt now knows exactly what their Backblaze costs will be up front. The move was so smooth that they migrated another 100TB from Google’s no-longer-free tier for educational institutions and plan to scale their storage to over a petabyte to back up and safeguard research data.

2. Application storage

In application storage use cases, retention minimums can impact cloud spend significantly when the data has a short lifecycle. Applications with high transaction volumes—such as e-commerce, user-generated content applications, or surveillance platforms—frequently upload and delete as part of their daily operations. 

For example, most video surveillance platforms may only need 30 days of history for footage that’s been uploaded and processed, so something like a 90-day retention period doesn’t make financial or operational sense. E-commerce customers can also be affected; these businesses have users that frequently upload and delete content to manage storefronts, creating unpredictable data usage patterns. In these cases, you are at the mercy of your end users—if users churn through files quickly you will pay the retention penalties.

3. Video production

Retention minimums also affect video production workflows particularly when you need to make revisions once a project has been archived in cold storage—a common workflow many studios and broadcasting agencies use to get more affordable storage rates for seldom-accessed data. 

Whether due to last minute changes in branding, edits to visuals, or adjustments to sound, the project needs to be pulled from storage for further modification. Because the files were moved to colder storage under a 90 day retention policy, accessing and modifying them before that period ends can trigger significant early delete fees.

If you routinely archive files immediately after a project completes anticipating that no further changes will be required, these early delete fees can add up quickly.

The hidden complexities of minimum data retention periods

Retention minimums can significantly impact your bottom line. These policies, often buried in the fine print, can lead to unexpected costs and complicate data management strategies across various industries.

Understanding the nuances of minimum data retention periods and their associated costs is crucial for developing an effective and economically sound cloud storage strategy. It enables organizations to make more informed decisions, avoid unexpected expenses, and better align their storage choices with their specific data management needs and budget constraints.

The post The Fine Print: How Minimum Data Retention Fees Affect Cloud Costs appeared first on Backblaze Blog | Cloud Storage & Cloud Backup

Three Surprising Factors that Affect Cloud Performance

Post Syndicated from Kari Rivas original https://www.backblaze.com/blog/three-surprising-factors-that-affect-cloud-performance/

A decorative image showing a cloud and data graphs.

When you think about cloud performance, metrics like latency and throughput are probably the first things that come to mind. We covered those metrics pretty extensively here and here. So, today, I’m walking through some factors that affect cloud performance that may not get talked about as often, including:

  • The size of your files.
  • The number of parts you upload or download.
  • Block (part) size.

These factors may not be “surprising” per se especially if you remember the pain of trying to download The Matrix over dial up. But they are all things that you should consider (and that you have more control over) when thinking about cloud performance overall. 

Let’s dig in.

1. The size of your files

This one is pretty obvious. Larger files take longer because they require more data to be transferred. If you have a 10Mbps upload connection, a 1GB file will take approximately 800 seconds (13 minutes and 20 seconds) to upload, whereas a 100MB file will take about 80 seconds (a minute and 20 seconds). Most enterprise-grade internet connections offer higher upload speeds, but 10Mbps makes the math approachable for the sake of argument.  

Small files—that is, those less than 5GB—can be uploaded in a single API call. (Note: this can vary based on cloud storage provider and configuration.) Larger files up to 10TB can be uploaded as “parts” in multiple API calls. Each part has to be a minimum of 5MB and a maximum of 5GB. 

You’ll notice that there is quite an overlap here! For uploading files between 5MB and 5GB, is it better to upload them in a single API call, or split them into parts? What is the optimum part size? For backup applications, which typically split all data into equally sized blocks, storing each block as a file, what is the optimum block size? As with many questions, the answer is: it depends.

2. The number of parts you upload or download

Each API call incurs a more-or-less fixed overhead due to latency. For a 1GB file, assuming a single thread of execution, uploading all 1GB in a single API call will be faster than 10 API calls each uploading a 100MB part, since those additional nine API calls each incur some latency overhead. So, bigger is better, right?

3. Block (part) size

Not necessarily, and that brings us to part size. Multi-threading, as mentioned above, affords us the opportunity to upload multiple parts simultaneously, which improves performance—but there are trade-offs. Typically, each part must be stored in memory as it is uploaded, so more threads means more memory consumption. If the number of threads multiplied by the part size exceeds available memory, then either the application will fail with an out of memory error, or data will be swapped to disk, reducing performance.

Downloading data offers even more flexibility, since applications can specify any portion of the file to download in each API call. Whether uploading or downloading, there is a maximum number of threads that will drive throughput to consume all of the available bandwidth. Exceeding this maximum will consume more memory, but provide no performance benefit. 

So, what to do to get the best performance possible for your use case? 

Simple: Customize your settings

Most backup and file transfer tools allow you to configure the number of threads and the amount of data to be transferred per API call, whether that’s block size or part size. If you are writing your own application, you should allow for these parameters to be configured. When it comes to deployment, some experimentation may be required to achieve maximum throughput given available memory.

The big takeaway: When it comes to cloud performance, the metrics you need to care about and the performance you actually need are highly dependent on your use case, your own infrastructure, your workload, and all the network connections between your infrastructure and the cloud provider as well. So, when you’re deciding how to store and use your data, it’s worth taking some extra time to consider the above factors for optimum performance. 

The post Three Surprising Factors that Affect Cloud Performance appeared first on Backblaze Blog | Cloud Storage & Cloud Backup

Cloud Storage Performance: The Metrics that Matter

Post Syndicated from Kari Rivas original https://www.backblaze.com/blog/cloud-storage-performance-the-metrics-that-matter/

A decorative image showing a cloud in the foreground and various mocked up graphs in the background.

Availability, time to first byte, throughput, durability—there are plenty of ways to measure “performance” when it comes to cloud storage. But, which measure is best and how should performance factor in when you’re choosing a cloud storage provider? Other than security and cost, performance is arguably the most important decision criteria, but it’s also the hardest dimension to clarify. It can be highly variable and depends on your own infrastructure, your workload, and all the network connections between your infrastructure and the cloud provider as well.

Today, I’m walking through how to think strategically about cloud storage performance, including which metrics matter and which may not be as important for you.

First, What’s Your Use Case?

The first thing to keep in mind is how you’re going to be using cloud storage. After all, performance requirements will vary from one use case to another. For instance, you may need greater performance in terms of latency if you’re using cloud storage to serve up software as a service (SaaS) content; however, if you’re using cloud storage to back up and archive data, throughput is probably more important for your purposes.

For something like application storage, you should also have other tools in your toolbox even when you are using hot, fast, public cloud storage, like the ability to cache content on edge servers, closer to end users, with a content delivery network (CDN).

Ultimately, you need to decide which cloud storage metrics are the most important to your organization. Performance is important, certainly, but security or cost may be weighted more heavily in your decision matrix.

A decorative image showing several icons representing different types of files on a grid over a cloud.

What Is Performant Cloud Storage?

Performance can be described using a number of different criteria, including:

  • Latency
  • Throughput
  • Availability
  • Durability

I’ll define each of these and talk a bit about what each means when you’re evaluating a given cloud storage provider and how they may affect upload and download speeds.

Latency

  • Latency is defined as the time between a client request and a server response. It quantifies the time it takes data to transfer across a network.  
  • Latency is primarily influenced by physical distance—the farther away the client is from the server, the longer it takes to complete the request. 
  • If you’re serving content to many geographically dispersed clients, you can use a CDN to reduce the latency they experience. 

Latency can be influenced by network congestion, security protocols on a network, or network infrastructure, but the primary cause is generally distance, as we noted above. 

Downstream latency is typically measured using time to first byte (TTFB). In the context of surfing the web, TTFB is the time between a page request and when the browser receives the first byte of information from the server. In other words, TTFB is measured by how long it takes between the start of the request and the start of the response, including DNS lookup and establishing the connection using a TCP handshake and TLS handshake if you’ve made the request over HTTPS.

Let’s say you’re uploading data from California to a cloud storage data center in Sacramento. In that case, you’ll experience lower latency than if your business data is stored in, say, Ohio and has to make the cross-country trip. However, making the “right” decision about where to store your data isn’t quite as simple as that, and the complexity goes back to your use case. If you’re using cloud storage for off-site backup, you may want your data to be stored farther away from your organization to protect against natural disasters. In this case, performance is likely secondary to location—you only need fast enough performance to meet your backup schedule. 

Using a CDN to Improve Latency

If you’re using cloud storage to store active data, you can speed up performance by using a CDN. A CDN helps speed content delivery by caching content at the edge, meaning faster load times and reduced latency. 

Edge networks create “satellite servers” that are separate from your central data server, and CDNs leverage these to chart the fastest data delivery path to end users. 

Throughput

  • Throughput is a measure of the amount of data passing through a system at a given time.
  • If you have spare bandwidth, you can use multi-threading to improve throughput. 
  • Cloud storage providers’ architecture influences throughput, as do their policies around slowdowns (i.e. throttling).

Throughput is often confused with bandwidth. The two concepts are closely related, but different. 

To explain them, it’s helpful to use a metaphor: Imagine a swimming pool. The amount of water in it is your file size. When you want to drain the pool, you need a pipe. Bandwidth is the size of the pipe, and throughput is the rate at which water moves through the pipe successfully. So, bandwidth affects your ultimate throughput. Throughput is also influenced by processing power, packet loss, and network topology, but bandwidth is the main factor. 

Using Multi-Threading to Improve Throughput

Assuming you have some bandwidth to spare, one of the best ways to improve throughput is to enable multi-threading. Threads are units of execution within processes. When you transmit files using a program across a network, they are being communicated by threads. Using more than one thread (multi-threading) to transmit files is, not surprisingly, better and faster than using just one (although a greater number of threads will require more processing power and memory). To return to our water pipe analogy, multi-threading is like having multiple water pumps (threads) running to that same pipe. Maybe with one pump, you can only fill 10% of your pipe. But you can keep adding pumps until you reach pipe capacity.

When you’re using cloud storage with an integration like backup software or a network attached storage (NAS) device, the multi-threading setting is typically found in the integration’s settings. Many backup tools, like Veeam, are already set to multi-thread by default. Veeam automatically makes adjustments based on details like the number of individual backup jobs, or you can configure the number of threads manually. Other integrations, like Synology’s Cloud Sync, also give you granular control over threading so you can dial in your performance.  

A diagram showing single vs. multi-threaded processes.
Still confused about threads? Learn more in our deep dive, including what’s going on in this diagram.

That said, the gains from increasing the number of threads are limited by the available bandwidth, processing power, and memory. Finding the right setting can involve some trial and error, but the improvements can be substantial (as we discovered when we compared download speeds on different Python versions using single vs. multi-threading).

What About Throttling?

One question you’ll absolutely want to ask when you’re choosing a cloud storage provider is whether they throttle traffic. That means they deliberately slow down your connection for various reasons. Shameless plug here: Backblaze does not throttle, so customers are able to take advantage of all their bandwidth while uploading to B2 Cloud Storage. Amazon and many other public cloud services do throttle.

Upload Speed and Download Speed

Your ultimate upload and download speeds will be affected by throughput and latency. Again, it’s important to consider your use case when determining which performance measure is most important for you. Latency is important to application storage use cases where things like how fast a website loads can make or break a potential SaaS customer. With latency being primarily influenced by distance, it can be further optimized with the help of a CDN. Throughput is often the measurement that’s more important to backup and archive customers because it is indicative of the upload and download speeds an end user will experience, and it can be influenced by cloud storage provider practices, like throttling.   

Availability

  • Availability is the percentage of time a cloud service or a resource is functioning correctly.
  • Make sure the availability listed in the cloud provider’s service level agreement (SLA) matches your needs. 
  • Keep in mind the difference between hot and cold storage—cold storage services like Amazon Glacier offer slower retrieval and response times.

Also called uptime, this metric measures the percentage of time that a cloud service or resource is available and functioning correctly. It’s usually expressed as a percentage, with 99.9% (three nines) or 99.99% (four nines) availability being common targets for critical services. Availability is often backed by SLAs that define the uptime customers can expect and what happens if availability falls below that metric. 

You’ll also want to consider availability if you’re considering whether you want to store in cold storage versus hot storage. Cold storage is lower performing by design. It prioritizes durability and cost-effectiveness over availability. Services like Amazon Glacier and Google Coldline take this approach, offering slower retrieval and response times than their hot storage counterparts. While cost savings is typically a big factor when it comes to considering cold storage, keep in mind that if you do need to retrieve your data, it will take much longer (potentially days instead of seconds), and speeding that up at all is still going to cost you. You may end up paying more to get your data back faster, and you should also be aware of the exorbitant egress fees and minimum storage duration requirements for cold storage—unexpected costs that can easily add up. 

Cold Hot
Access Speed Slow Fast
Access Frequency Seldom or Never Frequent
Data Volume Low High
Storage Media Slower drives, LTO, offline Faster drives, durable drives, SSDs
Cost Lower Higher

Durability

  • Durability is the ability of a storage system to consistently preserve data.
  • Durability is measured in “nines” or the probability that your data is retrievable after one year of storage. 
  • We designed the Backblaze B2 Storage Cloud for 11 nines of durability using erasure coding.

Data durability refers to the ability of a data storage system to reliably and consistently preserve data over time, even in the face of hardware failures, errors, or unforeseen issues. It is a measure of data’s long-term resilience and permanence. Highly durable data storage systems ensure that data remains intact and accessible, meeting reliability and availability expectations, making it a fundamental consideration for critical applications and data management.

We usually measure durability or, more precisely annual durability, in “nines”, referring to the number of nines in the probability (expressed as a percentage) that your data is retrievable after one year of storage. We know from our work on Drive Stats that an annual failure rate of 1% is typical for a hard drive. So, if you were to store your data on a single drive, its durability, the probability that it would not fail, would be 99%, or two nines.

The very simplest way of improving durability is to simply replicate data across multiple drives. If a file is lost, you still have the remaining copies. It’s also simple to calculate the durability with this approach. If you write each file to two drives, you lose data only if both drives fail. We calculate the probability of both drives failing by multiplying the probabilities of either drive failing, 0.01 x 0.01 = 0.0001, giving a durability of 99.99%, or four nines. While simple, this approach is costly—it incurs a 100% overhead in the amount of storage required to deliver four nines of durability.

Erasure coding is a more sophisticated technique, improving durability with much less overhead than simple replication. An erasure code takes a “message,” such as a data file, and makes a longer message in a way that the original can be reconstructed from the longer message even if parts of the longer message have been lost. 

A decorative image showing the matrices that get multiplied to allow Reed-Solomon code to re-create files.
A representation of Reed-Solomon erasure coding, with some very cool Storage Pods in the background.

The durability calculation for this approach is much more complex than for replication, as it involves the time required to replace and rebuild failed drives as well as the probability that a drive will fail, but we calculated that we could take advantage of erasure coding in designing the Backblaze B2 Storage Cloud for 11 nines of durability with just 25% overhead in the amount of storage required. 

How does this work? Briefly, when we store a file, we split it into 16 equal-sized pieces, or shards. We then calculate four more shards, called parity shards, in such a way that the original file can be reconstructed from any 16 of the 20 shards. We then store the resulting 20 shards on 20 different drives, each in a separate Storage Pod (storage server).

Note: As hard disk drive capacity increases, so does the time required to recover after a drive failure, so we periodically adjust the ratio between data shards and parity shards to maintain our eleven nines durability target. Consequently, our very newest vaults use a 15+5 scheme.

If a drive does fail, it can be replaced with a new drive, and its data rebuilt from the remaining good drives. We open sourced our implementation of Reed-Solomon erasure coding, so you can dive into the source code for more details.

Additional Factors Impacting Cloud Storage Performance

In addition to bandwidth and latency, there are a few additional factors that impact cloud storage performance, including:

  • The size of your files.
  • The number of files you upload or download.
  • Block (part) size.
  • The amount of available memory on your machine. 

Small files—that is, those less than 5GB—can be uploaded in a single API call. Larger files, from 5MB to 10TB, can be uploaded as “parts”, in multiple API calls. You’ll notice that there is quite an overlap here! For uploading files between 5MB and 5GB, is it better to upload them in a single API call, or split them into parts? What is the optimum part size? For backup applications, which typically split all data into equal-sized blocks, storing each block as a file, what is the optimum block size? As with many questions, the answer is that it depends.

Remember latency? Each API call incurs a more-or-less fixed overhead due to latency. For a 1GB file, assuming a single thread of execution, uploading all 1GB in a single API call will be faster than ten API calls each uploading a 100MB part, since those additional nine API calls each incur some latency overhead. So, bigger is better, right?

Not necessarily. Multi-threading, as mentioned above, affords us the opportunity to upload multiple parts simultaneously, which improves performance—but there are trade-offs. Typically, each part must be stored in memory as it is uploaded, so more threads means more memory consumption. If the number of threads multiplied by the part size exceeds available memory, then either the application will fail with an out of memory error, or data will be swapped to disk, reducing performance.

Downloading data offers even more flexibility, since applications can specify any portion of the file to download in each API call. Whether uploading or downloading, there is a maximum number of threads that will drive throughput to consume all of the available bandwidth. Exceeding this maximum will consume more memory, but provide no performance benefit. If you go back to our pipe analogy, you’ll have reached the maximum capacity of the pipe, so adding more pumps won’t make things move faster. 

So, what to do to get the best performance possible for your use case? Simple: customize your settings. 

Most backup and file transfer tools allow you to configure the number of threads and the amount of data to be transferred per API call, whether that’s block size or part size. If you are writing your own application, you should allow for these parameters to be configured. When it comes to deployment, some experimentation may be required to achieve maximum throughput given available memory.

How to Evaluate Cloud Performance

To sum up, the cloud is increasingly becoming a cornerstone of every company’s tech stack. Gartner predicts that by 2026, 75% of organizations will adopt a digital transformation model predicated on cloud as the fundamental underlying platform. So, cloud storage performance will likely be a consideration for your company in the next few years if it isn’t already.

It’s important to consider that cloud storage performance can be highly subjective and heavily influenced by things like use case considerations (i.e. backup and archive versus application storage, media workflow, or another), end user bandwidth and throughput, file size, block size, etc. Any evaluation of cloud performance should take these factors into account rather than simply relying on metrics in isolation. And, a holistic cloud strategy will likely have multiple operational schemas to optimize resources for different use cases.

Wait, Aren’t You, Backblaze, a Cloud Storage Company?

Why, yes. Thank you for noticing. We ARE a cloud storage company, and we OFTEN get questions about all of the topics above. In fact, that’s why we put this guide together—our customers and prospects are the best sources of content ideas we can think of. Circling back to the beginning, it bears repeating that performance is one factor to consider in addition to security and cost. (And, hey, we would be remiss not to mention that we’re also one-fifth the cost of AWS S3.) Ultimately, whether you choose Backblaze B2 Cloud Storage or not though, we hope the information is useful to you. Let us know if there’s anything we missed.

The post Cloud Storage Performance: The Metrics that Matter appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

Seven Reasons Your Backup Strategy Might Be Failing You

Post Syndicated from Kari Rivas original https://www.backblaze.com/blog/seven-reasons-your-backup-strategy-might-be-failing-you/

A decorative image showing a cloud with a backup symbol, then three circles with 3, 2, and 1. There are question marks behind the cloud.

Are you confident that your backup strategy has you covered? If not, it’s time to confront the reality that your backup strategy might not be as strong as you think. And even if you’re feeling great about it, it can never hurt to poke holes in your strategy to see where you need to shore up your defenses.

Whether you’re a small business owner wearing many hats (including the responsibility for backing up your company’s data) or a seasoned IT professional, you know that protecting your data is a top priority. The industry standard is the 3-2-1 backup strategy, which states you should have three copies of your data on two different kinds of media with at least one copy off-site or in the cloud. But a lot has changed since that standard was introduced. 

In this post, we’ll identify several ways your 3-2-1 strategy (and your backups in general) could fail. These are common mistakes that even professional IT teams can make. While 3-2-1 is a great place to start, especially if you’re not currently following that approach, it can now be considered table stakes. 

For larger businesses or any business wanting to fail proof its backups, read on to learn how you can plug the gaps in your 3-2-1 strategy and better secure your data from ransomware and other disasters.

Join the Webinar

There’s more to learn about how to shore up your data protection strategy. Join Backblaze on Thursday, August 10 at 10 a.m. PT/noon CT/5 p.m. UTC for a 30-minute webinar on “10 Common Data Protection Mistakes.”

Sign Up ➔ 

Let’s start with a quick review of the 3-2-1 strategy.

The 3-2-1 Backup Strategy

A 3-2-1 strategy means having at least three total copies of your data, two of which are local but on different media, and at least one off-site copy or in the cloud. For instance, a business may keep a local copy of its data on a server at the main office, a second copy of its data on a NAS device in the same location, and a third copy of its data in the public cloud, such as Backblaze B2 Cloud Storage. Hence, there are three copies of its data with two local copies on different media (the server and NAS) and one copy stored off-site in the cloud.

A diagram showing a 3-2-1 backup strategy, in which there are three copies of data, in two different locations, with one location off-site.

The 3-2-1 rule originated in 2005 when Peter Krogh, a photographer, writer, and consultant, introduced it in his book, “The DAM Book: Digital Asset Management for Photographers.” As this rule was developed almost 20 years ago, you can imagine that it may be outdated in some regards. Consider that 2005 was the year YouTube was founded. Let’s face it, a lot has changed since 2005, and today the 3-2-1 strategy is just the starting point. In fact, even if you’re faithfully following the 3-2-1 rule, there may still be some gaps in your data protection strategy.

While backups to external hard drives, tape, and other recordable media (CDs, DVDs, and SD cards) were common two decades ago, those modalities are now considered legacy storage. The public cloud was a relatively new innovation in 2005, so, at first, 3-2-1 did not even consider the possibilities of cloud storage. 

Arguably, the entire concept of “media” in 3-2-1 (as in having two local copies of your data on two different kinds of media) may not make sense in today’s modern IT environment. And, while an on-premises copy of your data typically offers the fastest Recovery Time Objective (RTO), having two local copies of your data will not protect against the multitude of potential natural disasters like fire, floods, tornados, and earthquakes. 

The “2” part of the 3-2-1 equation may make sense for consumers and sole proprietors (e.g., photographers, graphic designers, etc.) who are prone to hardware failure and for whom having a second copy of data on a NAS device or external hard drive is an easy solution, but enterprises have more complex infrastructures. 

Enterprises may be better served by having more than one off-site copy, in case of an on-premises data disaster. This can be easily automated with a cloud replication tool which allows you to store your data in different regions. (Backblaze offers Cloud Replication for this purpose.) Replicating your data across regions provides geographical separation from your production environment and added redundancy. The bottom line is that 3-2-1 is a good starting point for configuring your backup strategy, but it should not be taken as a one-size-fits-all approach.

The 3-2-1-1-0 Strategy

Some companies in the data protection space, like Veeam, have updated 3-2-1 with the 3-2-1-1-0 approach. This particular definition stipulates that you:

  • Maintain at least three copies of business data.
  • Store data on at least two different types of storage media.
  • Keep one copy of the backups in an off-site location.
  • Keep one copy of the media offline or air gapped.
  • Ensure all recoverability solutions have zero errors.
A diagram showing the 3-2-1-1-0 backup strategy.

The 3-2-1-1-0 approach addresses two important weaknesses of 3-2-1. First, 3-2-1 doesn’t address the prevalence of ransomware. Even if you follow 3-2-1 with fidelity, your data could still be vulnerable to a ransomware attack. The 3-2-1-1-0 rule covers this by requiring one copy to be offline or air gapped. With Object Lock, your data can be made immutable, which is considered a virtual air gap, thus fulfilling the 3-2-1-1-0 rule. 

Second, 3-2-1 does not consider disaster recovery (DR) needs. While backups are one part of your disaster recovery plan, your DR plan needs to consider many more factors. The “0” in 3-2-1-1-0 captures an important aspect of DR planning, which is that you must test your backups and ensure you can recover from them without error. Ultimately, you should architect your backup strategy to support your DR plan and the potential need for a recovery, rather than trying to abide by any particular backup rule.

Additional Gaps in Your Backup Strategy

As you can tell by now, there are many shades of gray when it comes to 3-2-1, and these varying interpretations can create areas of weakness in a business’ data protection plan. Review your own plan for the following seven common mistakes and close the gaps in your strategy by implementing the suggested best practices.

1. Using Sync Functionality Instead of Backing Up

You may be following 3-2-1, but if copies of your data are stored on a sync service like Google Drive, Dropbox, or OneDrive, you’re not fully protected. Syncing your data does not allow you to recover from previous versions with the level of granularity that a backup offers.

Best Practice: Instead, ensure you have three copies of your data protected by true backup functionality.

2. Counting Production Data as a Backup

Some interpret the production data to be one of the three copies of data or one of the two different media types.

Best Practice: It’s open to interpretation, but you may want to consider having three copies of data in addition to your production data for the best protection.

3. Using a Storage Appliance That’s Vulnerable to Ransomware

Many on-premises storage systems now support immutability, so it’s a good time to reevaluate your local storage. 

Best Practice: New features in popular backup software like Veeam even enable NAS devices to be protected from ransomware. Learn more about Veeam support for NAS immutability and how to orchestrate end-to-end immutability for impenetrable backups.

4. Not Backing Up Your SaaS Data

It’s a mistake to think your Microsoft 365, Google Workspace, and other software as a service (SaaS) data is protected because it’s already hosted in the cloud. SaaS providers operate under a “shared responsibility model,” meaning they may not back up your data as often as you’d like or provide effective means to recovery. 

Best Practice: Be sure to back up your SaaS data to the cloud to ensure complete coverage of the 3-2-1 rule. 

5. Relying On Off-Site Legacy Storage

It’s always a good idea to have at least one copy of your data on-site for the fastest RTO. But if you’re relying on legacy storage, like tape, to fulfill the off-site requirement of the 3-2-1 strategy, you probably know how expensive and time-consuming it can be. And sometimes that expense and timesuck means your off-site backups are not updated as often as they should be, which leads to mistakes. 

Best Practice: Replace your off-site storage with cloud storage to modernize your architecture and prevent gaps in your backups. Backblaze B2 is one-fifth of the cost of AWS, so it’s easily affordable to migrate off tape and other legacy storage systems.

6. No Plan for Affected Infrastructure

Faithfully following 3-2-1 will get you nowhere if you don’t have the infrastructure to restore your backups. If your infrastructure is destroyed or disrupted, you need a way to ensure business continuity in the face of data disaster.

Best Practice: Be sure your disaster recovery plan outlines how you will access your DR documentation and implement the plan even if your environment is down. Using a tool like Cloud Instant Business Recovery (Cloud IBR), which offers an on-demand, automated solution that allows Veeam users to stand up bare metal servers in the cloud, allows you to immediately begin recovering data while rebuilding infrastructure.

7. Keeping Your Off-Site Copy Down the Street

The 3-2-1 policy states that one copy of your data be kept off-site, and some companies maintain a DR site for that exact purpose. However, if your DR facility is in the same local area as your main office, you have a big gap in your data protection strategy. 

Best Practice: Ideally, you should have an off-site copy of your data stored in a public cloud data center far from your data production site, to protect against regional natural disasters.

Telco Adopts Cloud for Geographic Separation

AcenTek’s existing storage scheme covered the 3-2-1 basics, but their off-site copy was no further away than their own data center. In the case of a large natural disaster, their one off-site copy could be vulnerable to destruction, leaving them without a path to recovery. With Backblaze B2, AcenTek has an additional layer of resilience for its backup data by storing it in a secure, immutable cloud storage platform across the country from their headquarters in Minnesota.

Read the Full Story ➔ 

Modernize Your Backup Strategy

The 3-2-1 strategy is a great starting point for small businesses that need to develop a backup plan, but larger mid-market and enterprise organizations must think about business continuity more holistically. 

Backblaze B2 Cloud Storage makes it easy to modernize your backup strategy by sending data backups and archives straight to the cloud—without the expense and complexity of many public cloud services.

At one-fifth of the price of AWS, Backblaze B2 is an affordable, time-saving alternative to the hyperscalers, LTO, and traditional DR sites. Get started today or contact Sales for more information on Backblaze B2 Reserve, Backblaze’s all-inclusive capacity-based pricing that includes premium support and no egress fees. The intricacies of operations, data management, and potential risks demand a more advanced approach to ensure uninterrupted operations. By leveraging cloud storage, you can create a robust, cost-effective, and flexible backup strategy that you can easily customize to your business needs.

Interested in learning more about backup, business continuity, and disaster recovery best practices? Check out the free Backblaze resources below.

The post Seven Reasons Your Backup Strategy Might Be Failing You appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

Secure Your SaaS Tools: Back Up Microsoft 365 to the Cloud

Post Syndicated from Kari Rivas original https://www.backblaze.com/blog/secure-your-saas-tools-back-up-microsoft-365-to-the-cloud/

A decorative image showing a computer backing up programs to a cloud with a Microsoft logo on one side, and on the other side, data to a cloud with the Backblaze logo.

Have you ever had that nagging feeling that you are forgetting something important? It’s like when you were back in school and sat down to take a test, only to realize you studied the wrong material. Worrying about your business data can feel like that. Are you fully protected? Are you doing all you can to ensure your data is backed up, safe, and easily restorable?

If you aren’t backing up your Microsoft 365 data, you could be leaving yourself unprepared and exposed. It’s a common misconception that data stored in software as a service (SaaS) products like Microsoft 365 is already backed up because it’s in a cloud application. But, anyone who’s tried to restore an entire company’s Microsoft 365 instance can tell you that’s not the case. 

In this post, you’ll get a better understanding of how your Microsoft 365 data is stored and how to back it up so you can reliably and quickly restore it should you ever need to. 

What Is Microsoft 365?

More than one million companies worldwide use Microsoft 365 (formerly Office 365). Microsoft 365 is a cloud-based productivity platform that includes a suite of popular applications like Outlook, Teams, Word, Excel, PowerPoint, Access, OneDrive, Publisher, SharePoint, and others.

Chances are that if you’re using Microsoft 365, you use it daily for all your business operations and rely heavily on the information stored within the cloud. But have you ever checked out the backup policies in Microsoft 365? 

If you are not backing up your Microsoft 365 data, you have a gap in your backup strategy which may put your business at risk. If you suffer a malware or ransomware attack, natural disaster, or even accidental deletion by an employee, you could lose that data. In addition, it may cost you a lot of time and money trying to restore from Microsoft after a data emergency.

Why You Need to Back Up M365

You might assume that, because it’s in the cloud, your SaaS data is backed up automatically for you. In reality, SaaS companies and products like Microsoft 365 operate on a shared responsibility model, meaning they back up the data and infrastructure to maintain uptime, not to help you in the event you need to restore. Practically speaking, that means that they may not back up your data as often as you would like or archive it for as long as you need. Microsoft does not concern itself with fully protecting your files. Most importantly, they may not offer a timely recovery option if you lose the data, which is critical to getting your business back online in the event of an outage. 

The bottom line is that Microsoft’s top priority is to keep its own services running. They replicate data and have redundancy safeguards in place to ensure you can access your data through the platform reliably, but they do not assume responsibility for their users’ data. 

All this to say, you are ultimately responsible for backing up your data and files in Microsoft 365.

M365 Native Backup Tools

But wait—what about Microsoft 365’s native backup tools? If you are relying on native backup support for your crucial business data, let’s talk about why that may not be the best way to make sure your data is protected.

Retention Period and Storage Costs

First, there are default settings within Microsoft 365 that dictate how long items are retained in the Recycle Bin and Deleted Items folders. You can tweak those settings for a longer retention period, but there is also a storage limit, so you might run out of space quickly. To keep your data longer, you must upgrade your license type and purchase additional storage, which could quickly become costly. Additionally, if an employee accidentally or purposefully deletes items from the trash bin, the item may be gone forever.

Replication Is Not a Backup

Microsoft replicates data as part of its responsibility, but this doesn’t help you meet the requirements of a solid 3-2-1 strategy, where there are three copies of your data, one of which is off-site. So Microsoft doesn’t fully protect you and doesn’t support compliance standards that call for immutability. When Microsoft replicates data, they’re only making a second copy, and that copy is designed to be in sync with your production data. This means that an item gets corrupted and then replicated, the archive version is also corrupted, and you could lose crucial data. You can’t bank on M365’s replication to protect you.

Sync Is Not a Backup

Similarly, syncing is not backup protection and could end up hurting you. Syncing is designed to have a single copy of a file always up-to-date with changes you or other users have made on different devices. For example, if you use OneDrive as your cloud backup service, the bad news is that OneDrive will sync corrupted files overwriting your healthy ones. Essentially, if a file is deleted or infected, it will be infected or deleted on all synchronized devices. In contrast, a true backup allows you to restore from a specific point in time and provides access to previous versions of data, which can be useful in case of a ransomware attack or deletion.

Back Up Frequency and Control

Lastly, one of the biggest drawbacks of relying on Microsoft’s built-in backup tools is that you lack the ability to dial in your backup system the way you may want or need. There are several rules to follow in order to be able to recover or restore files in Microsoft 365. For instance, it’s strongly recommended that you save your documents in the cloud, both for syncing purposes and to enable things like Version History. But, if you delete an online-only file, it doesn’t go to your Recycle Bin, which means there’s no way to recover it. 

And, there are limits to the maximum numbers of versions saved when using Version History, the period of time a file is recoverable for, and so on. Some of the recovery periods even change depending on file type. For example, you can’t restore email after 30 days, but if you have an enterprise-level account, other file types are stored in your Recycle Bin or trash for up to 93 days.   

Backups may not be created as often as you like, and the recovery process isn’t quick or easy. For example, Microsoft backs up your data every 12 hours and retains it for 14 days. If you need to restore files, you must contact Microsoft Support, and they will perform a “full restore,” overwriting everything, not just the specific information you need. The recovery process probably won’t meet your recovery time objective (RTO) requirements. 

Compliance and Cyber Insurance

Many people want more control over their backups than what Microsoft offers, especially for mission-critical business data. In addition to having clarity and control over the backup and recovery process, data storage and backups are often an essential element in supporting compliance needs, particularly if your business stores personal identifiable information (PII). Different industries and regions will have different standards that need to be enforced, so it’s always a good idea to have your legal or compliance team involved in the conversation.  

Similarly, with the increasing frequency of ransomware attacks, many businesses are adding cyber insurance. Cyber insurance provides protection for a variety of things, including legal fees, expenditure related to breaches, court-ordered judgments, and forensic post-break review expenses. As a result, they often have stipulations about how and when you’re backing up to mitigate the fallout of business downtime. 

Backing Up M365 With a Third Party Tool to the Cloud

Instead of the native Microsoft 365 backup tool, you could use one of the many popular backup applications that provide Microsoft 365 backup support. Options include:

Note that some of these applications include Microsoft 365 protection with their standard license, but it’s an optional add-on module with others. Be sure to check licensing and pricing before choosing an option.  

One thing to keep in mind with these tools: if you store on-premises, the backup data they generate can be vulnerable to local disasters like fire or earthquakes and to cyberattacks. For example, if you keep backups on network attached storage (NAS) that doesn’t tier to the cloud, then your data would not be fully protected  

Backing your data up to the cloud puts a copy off-site and geographically distant from your production data, so it’s better protected from things like natural disasters. When you’re choosing a cloud storage provider, make sure you check out where they store their data—if their data center is just down the road, then you’ll want to pick a different region. 

Backblaze B2 + Microsoft 365

Backblaze B2 Cloud Storage is reliable, affordable, and secure backup cloud storage, and it integrates seamlessly with the third party applications listed above for backing up Microsoft 365. Some of the benefits of using Backblaze B2 include:

Check out our Help Center for Quick-Start Guides from partners like Veeam and MSP360.

Start backing up your Microsoft 365 data to Backblaze B2 today.

Protect Your M365 Data for Peace of Mind

Whether you are a business professional or an IT director, your goal is to protect your company data. Backing up your Microsoft 365 data to the cloud satisfies your RTO goals and better protects you against various threats. 

Relying on Microsoft 365 native tools is inefficient and slow, which means you could blow your RTO targets. Backing up to the cloud allows you to meet retention requirements, ensuring that you retain the data you need for as long as required without destroying your operational budget.

Your business-critical data is too important to trust to a native backup tool that doesn’t meet your needs. In the event of a catastrophic situation, you need complete control and quick access to all your files from a specific point in time. Backing your Microsoft 365 data up to the cloud gives you more control, more freedom, and better protection. 

The post Secure Your SaaS Tools: Back Up Microsoft 365 to the Cloud appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.