Tag Archives: Amazon Simple Email Service

How to verify an email address in SES which does not have an inbox

Post Syndicated from ajibho original https://aws.amazon.com/blogs/messaging-and-targeting/how-to-verify-an-email-address-in-ses-which-does-not-have-an-inbox/

Overview of solution

Amazon Simple Email Service (Amazon SES) is an email platform that provides a straightforward and cost-effective solution for sending and receiving emails using your own email addresses and domains.

One of the most common use cases for using separate verified from email address is in online retails/e-commerce platforms. Online/e-commerce platform need to send emails to their customers where the from address should look like “[email protected]. In these cases, the From addresses like [email protected] does not have inbox setup for receiving emails. Using the following solution, you can avoid setting up an inbox for the email identity while still verifying the email address for sending and receiving.

In order to send emails from SES using email/domain identity, we need to have the From email identity or domain verified in Amazon SES in a supported region. When verifying a domain,you have the option to use Easy DKIM or Bring Your Own DKIM(BYOD). For verifying an email address, you need to create an identity in Amazon SES for the respective region. Once the required email address identity is created, you will receive a verification link in your inbox. To successfully verify the email address, simply open the link in your browser. In this case, you would need to have inbox setup for email address to receive the verification link from [email protected].

Verifying a domain in Amazon SES allows you to send emails from any identity associated with that domain. For example, if you create and verify a domain identity called example.com, you don’t need to create separate subdomain identities for a.example.com, a.b.example.com, nor separate email address identities for [email protected], [email protected], and so on. Therefore, the settings for the domain remain the same for all From addresses and you cannot separate you sending activity. You can use this solution to verify the From address without setting up an inbox and differentiate sending activity and tracking based on settings. The benefits of having different email settings from the domain are mentioned below.

Benefits of verifying the email separately for the same domain:

1) When you verify the email along with your domain, you can keep the settings different for the two Identities. You can setup different Configuration sets, notifications and dedicated IP pools for the verified email. This separation enables you to manage domain and email settings independently.
2) You can have two separate emails for sending transaction ([email protected]) and Marketing emails ([email protected]). After assigning different configuration sets, you can monitor the bounces and complaints separately for the sender. A best practice here would be separating the Transactional and Marketing in sub domains. Having both types in the same domain can adversely affect the reputation for your domain, and reduce deliverability of your transactional emails.
3) Using different dedicated IP pools, you can separate the sending IPs for Marketing and transaction or any other emails. Thus, your IP reputation for one use case is not affected by any other emails.

Prerequisite

1) An active AWS account.
2) Administrative Access to the Amazon SES Console and Amazon Simple Storage Service(S3) console.
3) A verified identity (Domain) with an MX record for the domain pointing to a Receiving Endpoint in one of the following region in Amazon SES.

Region Name Region Receiving Endpoint
US East (N. Virginia) us-east-1 inbound-smtp.us-east-1.amazonaws.com
US West (Oregon) us-west-2 inbound-smtp.us-west-2.amazonaws.com
Europe (Ireland) eu-west-1 inbound-smtp.eu-west-1.amazonaws.com

Solution walkthrough

In order to verify the email in SES, we need to verify the link send from Amazon SES in the email inbox. We will setup receiving rule set and add S3 bucket with required permissions to store emails from Amazon SES in S3 bucket. After receiving the email in S3 bucket, download the email to get the verification link. Open the verification link in a browser to complete the process.

Step 1 : How to setup SES Email Receiving Ruleset for S3 bucket

1) Open the Amazon SES console.
2) In the navigation pane, under Configuration, choose Email Receiving.
Email Receiving Rule set

3) To create a new rule set, choose Create a Rule Set, enter a rule set name, and then choose Create a Rule Set.
Note: If you create a new rule set, select the rule set, and then choose Set as Active Rule Set. Only one of your receipt rule sets can be the active rule set at any given time.


4) Choose Active Rule Set and Choose Create Rule.

Active Ruleset

5) Enter a unique rule name. If your use case requires TLS or spam and virus scanning, then choose Require TLS or Enable spam and virus scanning. To make this an active rule, select the Enabled checkbox. Choose Next.
Receiving Rule Setting

6) To receive emails for specific verified domain, click Add new recipient condition and enter the domain/email address. You can leave it blank and it will store for all the verified domain addresses with receiving setup.
Add recipient condition

7) Choose Add new action, and then choose Deliver to S3 bucket
Action Deliver to S3 bucket

8) Click on Create S3 bucket
Create S3 bucket

9) Enter a unique S3 bucket name and click on ‘Create Bucket’
Note: S3 Bucket policy will be added automatically.
Provide Unique S3 bucket name

(Optional) Choose Message encryption for Amazon SES to use an Amazon Key Management Server (Amazon KMS) key to encrypt your emails.
(Optional) For SNS topic, select an Amazon Simple Notification Service (Amazon SNS) topic to notify you when Amazon SES delivers an email to the S3 bucket.
Add Action in Receiving rule set

10) Click Next and Create Rule.
Review and Create Ruleset

Step 2: Verifying email address in Amazon SES using S3

The following procedure shows you how to verify Email address in Amazon SES.
1) Open the Amazon SES console.
2) In the navigation pane, under Configuration, choose Verified identities.
3) Choose Create identity.
Create Verified Identity

4) Under Identity details, choose Email address as the identity type you want to create.
5) For Email address, enter the email address that you want to use. The email address must be an address that’s able to receive mail and that you have access to.
(Optional) If you want to Assign a default configuration set, select the check box.
6) To create your email address identity, choose Create identity. After it’s created, you should receive a verification email within five minutes from [email protected].

Create Verified identity and Enter
7) Open the Amazon S3 console.
Go to S3 bucket

8) Open the S3 Bucket that you configured to store the Amazon SES emails. Verify that the bucket contains the test email that you sent. It can take a few minutes for the test email to appear.
Select the Received Email in S3 bucket

9) Select the email/object received in S3 bucket. Click Download.
Download the received email/object

10) Open the Downloaded file in Notepad and copy the verification link under the Subject. Paste the link in your Browser and confirm it.
Open the Downloaded email in Notepad

11) Once the link is confirmed, you can check in SES console and confirm under verified identities that your email address is in verified Status.
Browser link after pasting the verification link

Verified Identity confirmation in SES console

Cleaning up:

You should have successfully verified email address in Amazon SES using S3 bucket. To avoid incurring any extra charges, remember to delete any resources created manually if you no longer need them for monitoring.

Steps for removing the resources:

1) Delete all the created/verified Identities.
2) Delete data regarding Amazon SES receiving Rules.
3) Delete data regarding Amazon S3 bucket.

Conclusion:

In this blog post, we explained the benefits of verifying a separate email address for the verified domain without setting up an inbox. Having separate identities for different use cases helps in efficient management of bounces, complaints, and delivery. You can setup different IP pools using configuration set for different use cases.

Follow-up:

https://aws.amazon.com/blogs/messaging-and-targeting/manage-incoming-emails-with-ses/
https://docs.aws.amazon.com/ses/latest/dg/receiving-email.html
https://repost.aws/knowledge-center/ses-receive-inbound-emails

About the Author

Ajinkya bhoite_1Ajinkya Bhoite is Cloud Support Engineer II in AWS and Service Matter Expert in Amazon Simple Email Service(SES). Along with Amazon SES, he is an Amazon S3 enthusiast. He loves helping customers in solving issues related to SES and S3 in their environment. He loves reading, writing and running but not in the same order. He has a fictional novel published on Amazon Kindle by the name Shiva Stone: Hampi’s Hidden treasure.

What is a spam trap and why you should care

Post Syndicated from Jeremy Pierce original https://aws.amazon.com/blogs/messaging-and-targeting/what-is-a-spam-trap-and-why-you-should-care/

Introduction

While there are many variations of spam traps, they all share one thing in common: they are all addresses that should not be receiving mail. According to Spamhaus, an industry leader in anti-spam efforts that many ISPs and email service providers refer to and ingest spam trap listing data from, “A spam trap is an email address traditionally used to expose illegitimate senders who add email addresses to their lists without permission. They effectively identify email marketers with poor permission and list management practices.” (https://www.spamhaus.com/resource-center/spamtraps-fix-the-problem-not-the-symptom/). Having been identified as sending mail to a spam trap, a sender may find that a significant portion of their mail will be blocked until the listing has been addressed and removed.

By following the best practices outlined in this post, starting with ensuring you are only sending high quality mail to those that have explicitly requested it and continue to find value in it, you can reduce the potential of sending to a spam trap and avoiding the negative impacts that event can cause.

Spam traps are secret, on purpose

The owners of spam traps keep them secret and never reveal them; this is by design. If a spam trap were to be identified then those not following best practices could simply filter and remove that address from lists thus defeating their purpose. The creation and use of spam traps is to highlight possible issues with data collection, list management, and list hygiene. A sender who has sent to a spam trap may be tempted to try to locate and delete a specific spam trap or traps but this doesn’t solve the issue and is highly unlikely to succeed.

What impact can sending to a spam trap have

The impact can vary, depending on items such as the type of trap you sent to, how many times you sent to it, and how the spam trap owner handles these events. It might result in an immediate, public listing on an RBL (real-time block list). ISPs and email providers subscribe to various block lists as a means of supplementing their own anti-spam methods and processes and often move to block mail from both domains and IP addresses identified as sending to spam traps. For some senders, a public RBL listing will result in a significant amount of their mail being blocked. As email is typically a vital part of how business today operates, this could be devastating and difficult to manage after the fact.

Types of spam traps

Below are many of the most common types of spam traps, but this is not an exhaustive list.

  • Classic or Pure Spam traps – Classic spam traps are email addresses that were not created or used by a live person, nor available on any website. In some cases, these are addresses at domains that accept mail to any address before the @ (wildcard domains: e.g., *@example.com).
  • Seeded Traps – Seeded traps are email addresses that anti-spam organizations and others create and purposely plant in various locations online in non-obvious places. The purpose of this “seeding” is to identify when a sender is scraping addresses across the internet and/or has purchased a list from someone who has. This process highlights senders who are sending mail without consent and may not be honoring requests to unsubscribe.
  • Recycled email addresses – These were once-valid email addresses and are the kind of trap a sender can send to even if every address on their list was originally confirmed opt-in. Recycled spam traps are often quite old addresses that were no longer in use or abandoned by the original owner. Abandoned for so long, in fact, the provider has repurposed it as a trap to identify senders who have not properly maintained the hygiene of their sending lists. This indicates a sender has not been active in keeping lists up to date and pruning inactive subscribers or bounced emails. Often, as part of repurposing these addresses, the provider will ensure the address will bounce for 12 months or more, indicating to the sender that the address is no longer valid and only moving to listing the spam trap and sender after having given them that grace period.
  • Typo traps – Email addresses that have a typo in the domain, such as @gmial or @yaho, instead of @gmail or @yahoo respectively. These may also be typos in the username, before the @. These may occur when email addresses are collected offline and entered into a database later, or potentially entered incorrectly by the user themselves and was not confirmed. These traps are quite common, but are not “pure” spam traps and anti-spam organizations typically weigh them with this in mind.
  • Fake addresses – Registration and shopping cart forms often attract fake email addresses. Perhaps an offer is presented on a site that requires an entry, wherein someone enters submits an address like [email protected], which may very well be a spam trap address.

How to avoid sending to spam traps

The first step to avoiding sending to a spam trap is to ensure you are only sending mail to those that have explicitly requested it. Your subscribers should find value in your mail and should fully expect to receive it. The key is getting permission from those users and meeting those expectations. It is strongly recommended that you implement confirmed opt-in or double opt-in, the process of sending a message to the address provided that contains a link or other mechanism for the subscriber to confirm that they approve of the subscription. If there is no response received, that address should not be sent any further mail.

Do not purchase a sending list from a third party. It should go without saying, considering the first step above, however, some senders may be tempted to “kick start” their sending with every intention to transition to best practices but just want a quick boost. This will often result in excessive bounces, recipients marking mail as spam (known as complaints), and ending up with spam traps on sending lists.

Once you have an established list of recipients, addresses that have confirmed opt-in to your mail and value the content you are sending, you need to look at your list management. You should be tracking user engagement for things such as: has a recipient opened your mail recently, has a recipient clicked through a link in your mail, has that user logged in to your site or service. With this tracking in place you should be regularly, preferably automatically, pruning your sending list of non-engaged subscribers. It isn’t recommended to send mail to subscribers who have not engaged for 6 months or longer.

You should also be consistently addressing and removing bounce and complaint addresses. As noted, some spam traps may bounce for 12 months or more before going “live” as a spam trap, providing senders ample time to remove a no longer valid address. This involves tracking and monitoring your sending, ingesting that data, and acting upon those events.

Make sure all webforms have been secured by means such as adding CAPTCHA, in conjunction with confirmed opt-in to help prevent bots from maliciously submitting addresses to your sending lists.

You should immediately honor any and all unsubscribe requests. These addresses may be used by real individuals, and that user may very well be involved in anti-spam efforts and organizations themselves in some way. By not honoring an unsubscribe request you may be sending mail to someone who takes part in blocking decisions, or you may end up with excessive complaints that also negatively impact your sending reputation.

What to do if you have sent to a spam trap

If you haven’t already put in place the methods and best practices above to avoid sending to a spam trap, you should work to immediately implement them. You should also regularly perform rigorous reviews of your data collection and verification practices, identifying and addressing any potential areas of concern or lists/subscribers that cannot be sourced and verified. Segment your lists into recipient activity such as opens, clicks and forwards, immediately removing unengaged addresses for a lesser time frame than what you should already have in place. You may consider performing a permission pass, a one-time campaign to recipients (specifically those left after segmenting and removing of all non-verifiable addresses and older non-engaged recipients) providing users the opportunity to confirm that they would still like to receive mail from you. Only those that have confirmed their subscription status should be kept on future sending lists.

In conclusion

Implementing these best practices, before you begin sending in bulk, can be key in gaining and maintaining a quality sending reputation and is a vital part of successful marketing for businesses both large and small. These processes can significantly improve ROI, mail list quality and integrity, and reduce the possibility of sending to a spam trap, resulting in the best chance of getting your mail in the inboxes of your subscribers

For more information on best practices see:

https://docs.aws.amazon.com/ses/latest/dg/best-practices.html

https://aws.amazon.com/blogs/messaging-and-targeting/handling-bounces-and-complaints/

https://aws.amazon.com/blogs/messaging-and-targeting/guide-to-maintaining-healthy-email-database/

https://aws.amazon.com/blogs/messaging-and-targeting/amazon-ses-set-up-notifications-for-bounces-and-complaints/

How to send your first email on SES

Post Syndicated from Dustin Taylor original https://aws.amazon.com/blogs/messaging-and-targeting/how-to-send-your-first-email-on-ses/

Introduction

Sending your first email on any service can be complicated. In this blog we will walk you through how to send your first email on Amazon Simple Email Service (SES) through the SES Console and to direct you to examples of how you can send email through the AWS SDK. Our public documentation includes additional information on how you can configure SES. We encourage you to read through these documents to learn about these other mechanisms in the future.

Getting Started

Getting started with sending an email on SES requires three actions which are: 1) verifying a domain or email address 2) requesting production access to SES and 3) sending your first email. Let’s walk through each of these steps and send our first email.

Verifying an Identity

To start, you will configure what email address or domain your customers will receive emails from. As part of this verification, you will need to be able to either receive a confirmation email at the email address you are trying to setup, or to publish CNAME records for your intended domain. Generally, we recommend using a domain for your email sending as this gives you the ability to set up SPF, DKIM, and DMARC alignment which will increase recipient trust in your emails. Email addresses can be used for account-specific email sending where a customer may not own a domain, but this type of use-case is prone to receiving entities having low trust in the sender and a lower probability of inbox placement. For more in-depth instructions please review our public documentation as I will briefly touch on the most important pieces to verifying a domain or email address.

To verify an identity, you can go to the SES Console and click the ‘Verified identities’ link on the left-hand side of the screen. It will then present you with a list of verified domains or email addresses currently in your account if they were previously verified. There is a yellow button that states ‘Create identity’, when you click this you will be presented with a screen to choose whether to verify an email address or domain.

Email Address Verification

To verify an email address, you will be prompted with the following dialog:

The dialog presented to a sender when they choose to verify an email address in the SES console.

To verify an email address to use as your sending identity, you will include the address in the ‘Email address’ field and then click the ‘Create identity’ button. This will trigger an automated email to the address with a verification link that will need to be clicked to verify ownership of the email address. Once verified, you can begin sending emails from your new email address identity.

Domain Verification

To start verifying a domain you will click the ‘Verified identities’ option from the ‘Configuration’ dropdown which can be found on the left side of the screen. When choosing to verify a domain, you will be presented with a series of dialogs which include:

The dialog presented to a sender that prompts a decision to verify a domain or email address.

Here you will need to include the domain you intend to use for email sending. If you are keeping to a basic configuration on SES this will be the only data you need to add to this dialog. However, it is recommended to also use a custom mail-from. A custom mail-from is a way for you to remove the amazonses.com domain from your mail-from header to ensure domain alignment throughout your headers. You can find more information about the custom mail-from addresses in our documentation.

After finishing your changes in the first dialog you will then be presented with a second dialog that looks like the following:

The dialog which allows a sender to verify the domain they intend to use to send email.

To verify the domain, you will need to utilize either the Easy DKIM feature, or to provide a DKIM authentication token if you plan to DKIM sign your own messages. In selecting the ‘Easy DKIM’ option, you will be presented with the option to use either 1024 bit or 2048 bit signing key length. We would recommend utilizing the 2048 bit signing key length for most customers as this is the more secure key.

If you use Amazon Route53 as your DNS provider, SES can automatically publish DNS records for your domain. If not, this step will require you to edit your DNS records to include three CNAME records which are used for the DKIM signature process and as a mechanism to prove domain ownership. An example of the CNAME records is as follows:

An example dialog of the CNAME records that are generated when attempting to verify an identity.

Once you have placed these DNS records SES will periodically attempt to look-up the records to change the status of your domain verification. If SES doesn’t automatically update the status, you are presented with the option to force another check to verify the records are present.

After your domain verification is successful, you are now ready to send emails from any email address for your domain.

Requesting Production Access

Now that you’ve verified an identity, the next step is to be able to send an email to an unverified identity you will need to request production access. If you only want to test to your own domain or email address you can skip this step until you are ready to send to unverified recipients.

Note: This is region-based, a request for production access is limited to the region in which you are requesting. 

To begin this process, you will navigate to the SES Console and the ‘Account dashboard’ section. Once you are on this page you will be presented with the following dialog at the top of your screen.

Clicking the ‘Request production access’ button will then navigate to the ‘Request details’ page which you can reference below.

The dialog from the SES console showing that the SES account is still in the sandbox.
Fill out each section with the details of your mail-type, website URL, use case description, and then acknowledging that you have read and agree to the AWS Service Terms and Acceptable Use Policy (AUP). When filling out the use case description, provide as much detail as you can for your request as our teams will review to determine if we need more information before approving or denying your request. An example of a good use case description would look like the following:

“Example.com is the domain my company intends to use to send our transactional emails. Our recipients are all customers who have either signed up for an account, requested a new password, or have made purchases through our website. We require confirmation of opt-in for all our new accounts and if no confirmation is received, we do not attempt to send an email to that address.”

Note: SES will review your production access request and will provide feedback on your use case and whether it could pose a risk to the sending reputation of SES, our customers, or your own sending domain.

Finally, click the ‘Submit request’ button to submit your request for production access. This will create an AWS Support case and will be reviewed by our team. These requests are reviewed with a 24-hour Service Level Agreement (SLA). While you are waiting for production access you can send test emails to any of the Mailbox Simulator endpoints or to your own verified domain(s) or email address(es).

Sending Your First Email

From the Console

To send your first email from the SES Console you will need to start by clicking the ‘Verified identities’ option from the ‘Configuration’ dropdown which can be found on the left side of the screen. From here you will select the domain and/or email address you want to send your email from and then click the ‘Send test email’ button, which will open the following screen:

The message details dialog where a sender can send an email from the SES console

From here you will fill out the ‘From-address’ box with the local name (anything before the @ sign) that you want to use to send the email. If you want to test SES functionality you can choose any of the dropdown events present, or you can choose the ‘Custom’ option which will allow you to set a ‘Custom recipient’ address of your choosing. Then you will fill out the ‘Subject’ and ‘Body’ fields with the content you will use for this first test email and then click the ‘Send test email’ button.

Congratulations, you’ve sent your first email from the SES Console! Now, utilizing SES to send single emails from the console isn’t the most scalable way to send email. In the next section, I will provide you links to our documentation for the 5 programming languages supported with the AWS SDK so that you can begin building your integration with SES.

From Code

The AWS Documentation includes some code snippets on how to send an email with SES via the AWS SDK. You can find examples of how to send an email from languages such as: .NET, Java, PHP, Ruby, and Python. We highly recommend reviewing our documentation to see these introductory code snippets to get you started.

Conclusion

Hopefully this blog post has aided you in your journey to send your first email through SES. From verifying a domain, requesting production access, and finally sending an email through the console. Take this knowledge and build upon it for future success in sending email through SES. Happy sending!

Manage Incoming Emails at Scale with Amazon SES

Post Syndicated from Bruno Giorgini original https://aws.amazon.com/blogs/messaging-and-targeting/manage-incoming-emails-with-ses/

Introduction

Are you looking for an efficient way to handle incoming emails and streamline your email processing workflows? In this blog post, we’ll guide you through setting up Amazon Simple Email Service (SES) for incoming email, focusing on the setup, monitoring, and use of receipt rules to optimize your email handling.

Amazon SES is a powerful and flexible cloud-based email service that enables you to send and receive emails at scale, while ensuring high deliverability and maintaining compliance with email best practices. By using Amazon SES for incoming email, you can customize your email processing pipeline and seamlessly integrate with other AWS services such as Amazon S3, AWS Lambda, and Amazon SNS.

We’ll start by walking you through the process of verifying your domain and setting up DomainKeys Identified Mail (DKIM) to ensure your emails are secure and authenticated. Next, we’ll explain how to create and manage receipt rule sets and add receipt rules with various actions for different processing scenarios. We’ll also cover monitoring your email processing using Amazon CloudWatch metrics.

As we progress, we’ll dive into advanced topics such as conditional receipt rules and chaining receipt rules, which can help you build complex and tailored email processing workflows, including multi-tenant scenarios. By the end of this post, you’ll have a comprehensive understanding of how to harness the power of Amazon SES for your incoming email needs.

So, let’s get started on simplifying your incoming email processing with Amazon SES!

Setting up Amazon SES for email receiving

Identifying the AWS region

For new users of the Amazon Simple Email Service (SES) inbound feature, it’s important to understand that all AWS resources used for receiving email with Amazon SES, except for Amazon S3 buckets, need to be in the same AWS Region as the Amazon SES endpoint. This means that if you are using Amazon SES in a specific region, such as US West (Oregon), any additional resources like Amazon SNS topics, AWS KMS keys, and Lambda functions also need to be created in the same US West (Oregon) Region. Additionally, to successfully receive email with Amazon SES within a particular Region, you must create an active receipt rule set specifically in that Region. By adhering to these guidelines, new users can effectively configure and utilize the inbound feature of Amazon SES, ensuring seamless email reception and efficient management of related resources. Amazon SES only supports email receiving in certain AWS Regions. For a complete list of Regions where email receiving is supported, see Amazon Simple Email Service endpoints and quotas in the AWS General Reference.

Verifying your domain

Before you can start receiving emails with Amazon SES, you must verify your domain. Domain verification is a crucial step in the setup process, as it confirms your ownership of the domain and helps prevent unauthorized use. In this section, we’ll walk you through the process of verifying your domain in the Amazon SES console.

  1. Sign in to the AWS Management Console and open the Amazon SES console.
  2. In the navigation pane, under Configuration, choose Verified identities.
  3. In the list of Identities section, choose Create identity.
  4. Under Identity details, choose Domain as the Identity type field. You must have access to the domain’s DNS settings to complete the domain verification process.
  5. Enter the name of the domain or subdomain in the Domain field.
  6. You must configure DKIM as part of the domain verification process. For Advanced DKIM settings, ensure that the Enabled box is checked in the DKIM signatures field.
  7. Choose Create identity. 
  8. This will generate a list of DNS records that you need to add to your domain’s DNS configuration. These can be found in the DomainKeys Identified Mail (DKIM) container, under Publish DNS records.

    SES DomainKeys Identified Mail (DKIM)

    Publish DNS records

  9. Add the generated DNS records to your domain’s DNS configuration. These records include a Legacy TXT record for domain verification and CNAME records for DKIM authentication. You may need to consult your domain registrar’s documentation for instructions on adding DNS records.
  10. Once the DNS records have been added, return to the Amazon SES console and wait for your domain’s verification status to change from “Verification pending” to “Verified.” This process may take up to 72 hours, depending on your domain registrar’s DNS propagation time.

Publishing an MX record for Amazon SES email receiving

To enable email receiving with Amazon SES, you need to publish an MX (Mail Exchange) record in your domain’s DNS configuration. The MX record directs incoming emails to Amazon SES for processing. Follow these steps to publish the MX record:

  1. Log in to your domain registrar or DNS management console.
  2. Locate the DNS management section for your domain.
  3. Create a new MX record by specifying the following details:
    • Host/Name/Record: Leave this field blank or enter “@” to represent the root domain.
    • Value/Points to/Target: Enter the value “10 inbound-smtp.[AWS Region].amazonaws.com“, replacing [AWS Region] with the AWS region where you are using Amazon SES for email receiving. For example, if you are using US West (Oregon) region, the value should be “10 inbound-smtp.us-west-2.amazonaws.com“.
    • TTL (Time to Live): Set a TTL value according to your preference or leave it as the default.
  4. Save the MX record.

Once the MX record is published with the correct value, incoming emails addressed to your domain will be routed to Amazon SES for processing. Remember to ensure that any other email-related resources, such as SNS topics or Lambda functions, are also created in the same AWS region as your Amazon SES endpoint.

For more detailed information on publishing MX records for Amazon SES email receiving, you can refer to the official documentation.

Creating a Receipt Rule set

A receipt rule set is a collection of rules that define how Amazon SES processes incoming emails for your domain. Each rule contains one or more actions that determine the processing flow of incoming emails. In this section, we’ll guide you through the process of creating a new receipt rule set in the Amazon SES console and activating it for your domain.

  1. Sign in to the AWS Management Console and open the Amazon SES console.
  2. In the navigation pane, under Configuration, choose Email receiving.
    • Note: if you don’t see the Email receiving option in the menu, check again that you’re in fact in a region supporting this feature.
  3. Under the Receipt rule sets tab in the Email receiving pane, choose Create rule set. image-20230523131953561.png
  4. Enter a name for your new rule set in the Rule set name field. This name should be descriptive and easy to identify, such as “MyApp-IncomingEmail.”
  5. After entering a unique name, choose Create rule set. image-20230523132526096.png
  6. To activate the newly created rule set, choose Set as active next to your rule set’s name. This action will ensure that Amazon SES uses this rule set for processing incoming emails to your domain. Your new rule set will now be listed in the Active rule set section.

For more information on creating and managing receipt rule sets, you can refer to the official documentation.

In the next section, we’ll explore adding receipt rules to your rule set, which define the specific actions to be taken for incoming emails.

Adding Receipt Rules

Receipt rules define the specific actions that Amazon SES should take when processing incoming emails for your domain. Common actions include saving the email to an Amazon S3 bucket, invoking an AWS Lambda function, or publishing a notification to an Amazon SNS topic. In this section, we’ll guide you through the process of adding receipt rules to your rule set in the Amazon SES console and provide examples of when to use each action.

  1. Sign in to the AWS Management Console and open the Amazon SES console.
  2. In the navigation pane, under Configuration, choose Email receiving.
  3. Under the Email receiving pane, in the Receipt rule sets tab, select the name of your active rule set from the All rule sets section. This will navigate to the details page for that rule set.
  4. Choose Create rule to begin creating a new receipt rule.
  5. On the Define rule settings page, under Receipt rule details, enter a unique Rule name.
    • For Status, only clear the Enabled checkbox if you don’t want to run this rule after creation.
    • (Optional) For Transport Layer Security (TLS), by selecting Required you can enforce a specific TLS policy for incoming emails that match this rule. By default, Amazon SES will use the Optional policy, which means it will attempt to use TLS but will not require it.
    • For Spam and virus scanning, only clear the Enabled checkbox if you don’t want Amazon SES to scan incoming messages for spam and viruses.
  6. After entering a unique rule name, choose Next.
  7. On the Add recipients conditions page, under Recipients conditions, use the following procedure to specify one or more recipient conditions. You can have a maximum of 100 recipient conditions per receipt rule.
    • Under Recipient condition, specify the email addresses or domains that this rule should apply to. You can use wildcards to match multiple addresses or domains. For example, you can enter example.com and .example.com to apply the rule to all email addresses within the example.com domain and within all of its subdomains.
    • Repeat this step for each recipient condition you want to add. When you finish adding recipient conditions, choose Next.
  8. On the Add actions page, open the Add new action menu and select the desired action from the list, such as Deliver to S3 bucket, Invoke AWS Lambda function, or Publish to Amazon SNS topic. Configure the selected action’s settings as required.
    • Deliver to S3 bucket: Choose this action if you’re expecting emails with large attachments, need to store emails for archival purposes, or plan to process emails using other AWS services that integrate with Amazon S3. You’ll need to specify the Amazon S3 bucket where the incoming emails should be stored.
    • Invoke AWS Lambda function: Choose this action if you want to process incoming emails using custom logic, such as filtering, parsing, or modifying the email content. You’ll need to specify the AWS Lambda function that should be invoked when an incoming email matches this rule.
    • Publish to Amazon SNS topic: Choose this action if you’re processing smaller emails or want to receive real-time notifications when an email arrives. You’ll need to specify the Amazon SNS topic where notifications should be published.
    • For more information and additional actions, see the Action options section of the Developer Guide.
  9. Once configured, choose Next to proceed to the Review page.
  10. On the Review page, review the settings and actions of the rule. If you need to make changes, choose the Edit option.
  11. When finished, choose Create rule to add the new receipt rule to your rule set. The rule will now be applied to incoming emails that match the specified recipient conditions.
image.png

You can create multiple receipt rules within a rule set, each with different actions and conditions. Amazon SES will apply the rules in the order they appear in the rule set. For more information on creating and managing receipt rules, you can refer to the official documentation.

Monitoring your incoming email

Configuring Amazon CloudWatch metrics

Once you have enabled email receiving in Amazon SES and created receipt rules for your emails, you can monitor and view the metrics using Amazon CloudWatch. Follow these steps to configure Amazon CloudWatch metrics for Amazon SES email receiving:

  1. Open the Amazon CloudWatch console.
  2. Navigate to the Metrics section and select All metrics.
  3. In the list of available metrics, locate and select SES to view SES-related metrics.
  4. Expand the Receipt Rule Set Metrics and Receipt Rule Metrics sections to access the specific metrics for your receipt rule sets and rules.
  5. Under Receipt Rule Set Metrics, you will find the following metrics:
    • “Received”: Indicates whether SES successfully received a message that has at least one rule applying. The metric value is always 1.
    • “PublishSuccess”: Indicates whether SES successfully executed all rules within a rule set.
    • “PublishFailure”: Indicates if SES encountered an error while executing rules within a rule set. The error may allow for retrying the execution.
    • “PublishExpired”: Indicates that SES will no longer retry executing the rules within a rule set after four hours.

These metrics can be filtered by the dimension RuleSetName to obtain data specific to individual rule sets.

  1. Under Receipt Rule Metrics, you will find the following metrics:
    • “Received”: Indicates whether SES successfully received a message and will try to process the applied rule. The metric value is always 1.
    • “PublishSuccess”: Indicates whether SES successfully executed a rule that applies to the received message.
    • “PublishFailure”: Indicates if SES encountered an error while executing the actions in a rule. The error may allow for retrying the execution.
    • “PublishExpired”: Indicates that SES will no longer retry executing the actions of a rule after four hours.

These metrics can be filtered by the dimension RuleName to obtain data specific to individual rules.

  1. Note that the metrics will only appear in the CloudWatch console if you have enabled email receiving, created receipt rules, and received mail that matches any of your rules.
  2. Keep in mind that changes made to fix your receipt rule set will only apply to emails received by Amazon SES after the update. Emails are always evaluated against the receipt rule set in place at the time of receipt.

Amazon SES also provides an Automatic Dashboard for SES in the CloudWatch console, which offers a preconfigured set of SES metrics and alarms to monitor your email sending and receiving activity. This dashboard provides a consolidated view of key metrics, making it easier to track the performance and health of your Amazon SES environment.

By configuring Amazon CloudWatch metrics, you can gain valuable insights into the performance and execution of your receipt rule sets and rules within Amazon SES. For more detailed information on viewing metrics for Amazon SES email receiving using Amazon CloudWatch, refer to the official documentation.

Using receipt rules effectively

Chaining Receipt Rules

Chaining receipt rules enable you to create sophisticated email processing workflows by linking multiple rules together, allowing each rule to apply specific actions based on the outcome of the previous rule. This advanced technique can help you achieve greater flexibility and precision in handling your incoming emails with Amazon SES. In this section, we’ll explain how to create chained receipt rules and provide examples of common use cases.

  1. Sign in to the AWS Management Console and open the Amazon SES console.
  2. Under the Email receiving pane, in the Receipt rule sets tab, select the name of your active rule set from the All rule sets section
  3. Review the existing rules in your rule set and ensure that they are ordered correctly. Chaining relies on the order of the rules, as each rule’s conditions and actions are evaluated sequentially. Under the Reorder tab, the rule orders can be modified by selecting the corresponding arrow associated with each.
  4. To chain additional rules, follow the steps previously outlined in the Adding Receipt Rules section and adjust the rule orders as necessary.

Chaining receipt rules can help you build complex email processing workflows with Amazon SES. Some common use cases include:

  • Executing multiple filtering criteria in an order that you specify. For example, adding a specific header value and then sending to additional AWS services such as Amazon S3, Amazon SNS, or AWS Lambda.
  • Creating multi-stage processing pipelines, where the output of one action (e.g., saving an email to Amazon S3) is used as the input for the next action (e.g., processing the email with AWS Lambda).
  • Implementing fallback actions, where the first rule in the chain attempts a specific action (e.g., saving an email to a primary S3 bucket), and if it fails, the next rule in the chain applies a different action (e.g., saving the email to a secondary S3 bucket).

The following figure shows how receipt rules, rule sets, and actions relate to each other.

SES Chaining multiple rules in a rule set

For more information on creating and managing receipt rules, you can refer to the official documentation.

Handling the 200 Receipt Rules per Rule Set limit

For each AWS account, Amazon SES imposes a limit of 200 receipt rules per receipt rule set. While this limit is sufficient for most use cases, there might be situations where you need to process a higher volume of incoming emails with more complex rule sets. These are some strategies to work around the 200 receipt rule limit using Amazon SES and other AWS services:

  • Utilize rule chaining: As mentioned earlier, chaining receipt rules allows you to link multiple rules together, effectively extending the number of actions you can perform for a single email. By chaining rules, you can create more complex processing workflows without exceeding the 200 rule limit.
  • Combine rules with actions: Instead of creating separate rules for each scenario, consider combining multiple actions within a single rule. This approach can help you reduce the total number of rules while still catering to various email processing requirements.
  • Use AWS Lambda for custom processing: Leverage AWS Lambda to perform custom processing on incoming emails. By incorporating Lambda functions in your receipt rules, you can handle more complex processing tasks without increasing the number of rules. This approach also allows you to offload some processing logic from Amazon SES to Lambda, providing additional flexibility.
  • Consolidate similar actions: If you have several rules performing similar actions, it is advisable to consolidate them into a single rule with multiple actions. This consolidation can help you reduce the total number of rules while maintaining the desired functionality.
  • Evaluate rule usage: Regularly review and evaluate your existing receipt rules to identify any rules that are no longer in use or can be optimized. Removing or consolidating unnecessary rules can help you stay within the 200 rule limit while still addressing your email processing requirements.

By implementing these strategies, you can effectively work around the 200 receipt rule limit in Amazon SES and build more complex email processing workflows to cater to your specific needs. Remember to monitor and optimize your rule sets regularly to make the most of the available resources and maintain efficient email processing.

For more information on the inbound quotas and limits in Amazon SES, you can refer to the official AWS documentation at Quotas related to email receiving.

Best Practices for multi-tenant scenarios

When dealing with multi-tenant scenarios in your application, it’s crucial to manage incoming emails efficiently to ensure smooth operation and a seamless experience for your users. In this section, we’ll provide best practices to handle incoming emails in multi-tenant environments using Amazon SES.

In a multi-tenant scenario, where multiple customers or tenants share a single AWS account, it’s important to consider the limit of 200 receipt rules per receipt rule set imposed by Amazon SES. To ensure compliance with this limit and maintain optimal email processing, the following practices are recommended:

  • Segregate tenants using email subdomains: Create unique subdomains for each tenant and route their incoming emails accordingly. This approach makes it easier to manage email processing rules and helps isolate tenants from potential issues.
  • Create separate rule sets for each tenant: By creating dedicated rule sets for each tenant, you can maintain better control over email processing rules and actions specific to their needs. This can simplify management and make it easier to update rules for individual tenants without affecting others.
  • Use tags to identify tenant-specific emails: Apply tags to incoming emails using the AddHeader action in your receipt rules. These tags can include tenant-specific identifiers, which will help you route and process emails correctly. You can later use these tags in other AWS services (e.g., AWS Lambda) to process tenant-specific emails.
  • Leverage conditional receipt rules: Utilize conditional receipt rules to apply tenant-specific processing based on email headers, recipients, or other criteria. This way, you can ensure that the right actions are taken for each tenant’s incoming emails.
  • Monitor tenant-specific metrics: Configure Amazon CloudWatch metrics and alarms for each tenant to track their email processing performance separately. This enables you to keep a close eye on individual tenants and take appropriate actions when needed.
  • Implement rate limiting: To prevent tenants from overwhelming your email processing pipeline, consider implementing rate limiting based on the number of incoming emails per tenant. This can help ensure fair resource allocation and prevent potential abuse.
  • Ensure security and privacy: Always encrypt tenant data at rest and in transit, and follow best practices for data protection and privacy. Consider using AWS Key Management Service (KMS) to manage encryption keys for each tenant.
  • Test and validate rule sets: Before deploying rule sets for tenants, thoroughly test and validate them to ensure they function as intended. This can help prevent unexpected behavior and maintain a high level of service quality.

By following these best practices for handling incoming emails in multi-tenant scenarios with Amazon SES, you can ensure a robust and efficient email processing pipeline that caters to each tenant’s unique requirements. As you continue to work with Amazon SES in multi-tenant environments, stay up to date with AWS documentation and best practices to further optimize your email processing workflows.

Conclusion

In this blog post, we’ve explored how to set up Amazon Simple Email Service (SES) for incoming email processing using receipt rules, rule sets, and various actions. We’ve covered domain verification, DKIM setup, creating and managing rule sets, adding receipt rules, and configuring Amazon CloudWatch metrics and alarms. We’ve also delved into advanced topics such as chaining receipt rules for more complex email processing workflows.

By following this guide, you can effectively leverage Amazon SES to process and manage your incoming emails, optimizing your email workflows, and maintaining high email deliverability standards. With Amazon SES, you can customize your email processing pipeline to meet your specific needs and seamlessly integrate with other AWS services such as Amazon S3, AWS Lambda, Amazon SNS, and Amazon CloudWatch.

In future blog posts, we will explore monitoring and alerting in more detail, providing you with additional insights on how to effectively monitor your email processing pipelines and set up alerts for critical events. Stay tuned for more information on this important aspect of managing your email infrastructure.

As you continue to work with Amazon SES and its email receiving capabilities, remember to review AWS best practices and documentation to stay up to date with new features and improvements. Don’t hesitate to experiment with different rule sets, actions, and conditions to find the perfect email processing solution for your use case.

Amazon SES – Set up notifications for bounces and complaints

Post Syndicated from Vinay Ujjini original https://aws.amazon.com/blogs/messaging-and-targeting/amazon-ses-set-up-notifications-for-bounces-and-complaints/

Why is it important to monitor bounces and complaints when using Amazon Simple Email Service?

Amazon Simple Email Service (Amazon SES) is a scalable cloud email service provider that is cost-effective and flexible. Amazon SES allows businesses and individuals to send bulk emails to their customers and subscribers. However, as with any email service, there is always a risk of emails bouncing or being marked as spam by recipients. These bounces and complaints can have serious consequences for your email deliverability and can even lead to your email account being suspended or blocked. That’s why it’s important to monitor bounces and complaints when using Amazon SES for email sending. By using Simple Notification Services (Amazon SNS) notifications, you can set up notifications and proactively address any issues and ensure that your emails are delivered successfully to your intended recipients. In this blog, we’ll show how to set up notifications for bounces and complaints in Amazon SES, so you can stay on top of your email deliverability and maintain a positive sender reputation.

Understanding bounces and complaints:

Understanding bounces and complaints is crucial when it comes to email marketing. In simple terms, a bounce occurs when an email is undeliverable and is returned to the sender. There are two types of bounces: soft bounces and hard bounces. A soft bounce is a temporary issue, such as a full inbox or a server error, and the email may be delivered successfully on a subsequent attempt. A hard bounce, on the other hand, is a permanent issue, such as an invalid email address, and the email will never be delivered. On the other hand, a complaint occurs when a recipient marks an email as spam or unwanted. Complaints can be particularly damaging to your email deliverability and can lead to your emails being blocked or sent to the recipient’s spam folder. By monitoring bounces and complaints and taking appropriate action, you can maintain a positive sender reputation and ensure that your emails are delivered successfully to your intended recipients.

Amazon SES provides tools like Virtual Deliverability Manager (VDM) to manage the deliverability at the ISP, sub-domain or configuration set level. You can see the details in this blog.

Solution walkthrough:

This post gives detailed instructions on how to use Amazon Simple Notification Service SNS to monitor and receive notifications on bounces and complaints in Amazon SES. This blog also has FAQs and troubleshooting tips if you are not receiving notifications following the setup: (below are the steps with detailed instructions and screenshots)

Prerequisites:

For this walkthrough, you should have the following prerequisites:

  1. An active AWS account.
  2. A verified identity (Email address or Domain) in Amazon SES.
  3. Administrative Access to Amazon SES Console and Amazon SNS Console.

Step 1: Create an Amazon SNS topic and subscription:

      1. Sign in to the Amazon SNS console.
      2. Under Amazon SNS homepage provide a Topic name and click on Next steps:
      3. SNS topic image
      4. For Type, choose a topic type Standard.
        Note: Standard topics are better suited for use cases that require higher message publish and delivery throughput rates which fits the SES bounces and complaints monitoring.
      5. SNS standard queue
      6. (Optional) Expand the Encryption section if you would like to encrypt the SNS topic.
        • Choose Enable encryption.
        • Specify the AWS KMS key. For more information, see Key terms.
        • For each KMS type, the Description, Account, and KMS ARN are displayed.
      7. Encryption image
      8. Scroll to the end of the form and choose Create topic. The topic is created and the console opens the new topic’s Details page.
      9. To create the subscription on the Subscriptions page, choose Create subscription.
      10. SNS Subscription page
      11. On the Create subscription page, choose the Topic ARN that you created in the previous step.
      12. For Protocol, choose Email. There are multiple protocols available to use and it depends on where you would like to receive the SNS notifications for bounces and complaints. Please refer to list of available protocols.
      13. For Endpoint, enter an email address that can receive notifications.
        Note: this should be existing email address with accessible mailbox.
      14. SNS Subscription details
      15. Scroll to the bottom and click Create subscription. The console opens the new subscription’s Details page.
      16. After your subscription is created, you need to confirm it through the email address provided above.
      17. Check your email inbox you provided in the endpoint in previous step and and choose Confirm subscription in the email from AWS Notifications. The sender ID is usually “[email protected]“.
      18. AWS Notification email
      19. Amazon SNS opens your web browser and displays a subscription confirmation with your subscription ID.
      20. Subscription confirmation email
      21. After subscription is confirmed, refresh the subscription’s Details page and the subscription status will move from Pending to Confirmed.
      22. Subscription details

  • Step 2: Configure Amazon SES to send bounces and complaints to the Amazon SNS topic created:

In this step, I am presenting two methods to monitor your bounces and complaints. Follow Demo 1, if you are looking for a simple way to monitor bounces and complaints events for a specific email identity. Follow Demo 2, if you have many email identities and you want to monitor bounces and complaints along with other events using configuration sets “groups of rules that you can apply to all your verified identities”.

Demo 1: Configure Amazon SES to monitor bounces and complaints for specific email identity (Email, Domain):

The domain/sub-domain/email identity must have a Verified status. If the identity is not in verified status, refer to steps to verify identity with Amazon SES before continuing further.

Prior to starting this demo, it is important to know if you have a verified domain, subdomain, or an email address that shares the root domain. The identity settings (such as SNS and feedback notifications) apply at the most granular level you have set up the verification. Hierarchy is as below:

  • Verified email address identity settings override verified domain identity settings.
  • Verified subdomain identity settings override verified domain identity settings. (lower-level subdomain settings override higher-level subdomain settings).

Hence, if you want to monitor bounces and complaints for all email addresses under one domain, it is recommended to verify the domain identity with SES and apply this setting at the domain identity level. If you want to monitor bounces and complaints for specific email address under a verified domain identity, verify this email address explicitly with SES and apply this settings into the email identity level.

  1. Sign in to the Amazon SES console.
  2. In the navigation pane, under Configuration, choose Verified identities.
  3. Verified email identities
  4. Select the verified identity in which you want to monitor for bounces and complaints notifications.
  5. In the details screen of the verified identity you selected, choose the Notifications tab and select Edit in the Feedback notifications container.
  6. Notifications
  7. Expand the SNS topic list box of bounce and complaint feedback type and select the SNS topic you created in Step 1.
    (Optional) If you want your topic notification to include the headers from the original email, check the Include original email headers box directly underneath the SNS topic name of each feedback type then click on save changes.
  8. SNS topics
  9. After configured SNS topic for bounces and complaints, you can disable Email Feedback Forwarding notifications to avoid receive double notifications through Email Feedback Forwarding and SNS notifications.
  10. To Disable it, under the Notifications tab on the details screen of the verified identity, in the Email Feedback Forwarding container, choose Edit, uncheck the Enabled box, and choose Save changes.
  11. Feedback forwarding disabled

Demo 2: Configure Amazon SES to monitor bounces and complaints for emails sent with a configuration set using Amazon SES event publishing.

Configuration sets in SES are groups of rules, that you can apply to your verified identities. When you apply a configuration set to an email, all of the rules in that configuration set are applied to the email. You can use different type of rules with a configuration set. This demo will use event destination, which will allow you to publish bounces and complaints to the SNS topic.

Note: You must pass the name of the configuration set when sending an email. This can be done by either specifying the configuration set name in the headers of emails, or specifying it as a default configuration set. This can be done at the time of identity creation, or later while editing a verified identity.

  1. Sign in to the Amazon SES console.
  2. In the navigation pane, under Configuration, choose Configuration sets. Choose Create set.
  3. Configuration set image
  4. Enter Configuration set name, leave the rest of fields to default, scroll to the send and click on Create set.
  5. Create configuration set
  6. After Configuration set is created, you now need to create Amazon SES event destinations as shown below. Amazon SES sends all bounce and complaint notifications to event destination. In this blog the event destination is Amazon SNS topic.
  7. Navigate to the configuration set you created in step 3. Under configuration set home page click on Event destinations and select Add destination.
  8. Event destinations
  9. Under Select event types, check hard bounces and complaints boxes and click Next.
  10. Event types selection
  11. Specify destination for receiving bounce and complaints notifications, there’s couple of destinations types to choose from. in this demo, we will use Amazon SNS.
  12. Name – enter the name of the destination for this configuration set. The name can include letters, numbers, dashes, and hyphens.
  13. Event publishing – to turn on event publishing for this destination, select the Enabled check box.
  14. Under Amazon Simple Notification Service (SNS) topic , Expand the SNS topic list box and select the SNS topic you created in Step 1 and click Next.
  15. Use SES as destination
  16. Review, When you are satisfied that your entries are correct, choose Add destination to add your event destination.
  17. Once you choose Add destination , the summary of event destination will show a “Successfully validated SNS topic for Amazon SES event publishing” email.
  18. Successful notification

Step 3: Using Amazon SES Mailbox Simulator to test send and receive a bounce notification via SNS topic:

Test 1: Send a test email to test Demo 1 “Configure Amazon SES to monitor bounces and complaints for specific email identity (Email, Domain) ” in previous step

In this test, I will send a test message from my verified identity which configured to send any bounce and complaint notifications it receives to SNS topic and email address subscribed to the topic. I will use SES mailbox simulator to simulate a bounce message to test this setup.

  1. Sign in to the Amazon SES console.
  2. In the navigation pane, under Configuration, choose Verified identities.
  3. Select the verified identity you configured SNS notifications for bounces and complaints in Demo 1. In this test, I selected a verified domain identity.
  4. Click on Send test email from the upper right corner.
  5. Sending test email
  6. Under send message details, in From-address enter the first part of email address under this verified domain (from-address could be pre-populated).
  7. For Scenario, Expand the simulated scenarios and select Bounce scenario to test send a bounce message.
  8. For Subject, enter the desired email subject. For Body, type an optional body text then leave the rest of options as a default. Click on Send test email to send the email.
  9. Message details
  10. You should have an email from AWS notifications with bounce notification and details on the bounce.
  11. Content of bounce message includes the notificationType “Bounce/Complaint”, bouncedRecipients, diagnosticCode “reason the message bounced”, remoteMtaIp “IP of the recipient MTA rejected the message”, SourceIp “IP of the sender application”, callerIdentity “IAM user sending this message”. These details can help in identifying the reason behind why email is not delivered and bounced and will help you avoid such bounces in the future. Refer this document for additional content on bounce events.
  12. AWS notification message

Test 2: Send a test email to test Demo 2 “Configure Amazon SES to monitor bounces and complaints for emails sent with a configuration set using Amazon SES event publishing” in previous step

In this test, you can send a test message from any verified identity and by using the configuration set created in Step 2 which is configured to send any bounce and complaint notifications to SNS topic and email address subscribed to the topic. You can use SES mailbox simulator to simulate a bounce message to test this setup.

  1. Sign in to the Amazon SES console.
  2. In the navigation pane, under Configuration, choose Verified identities.
  3. Select any verified identity you want to send emails from. In this test, I selected a verified domain identity.
  4. Click on Send test email from the upper right corner.
  5. Under send message details From-address enter the first part of email address under this verified domain.
  6. For Scenario, Expand the simulated scenarios and select Bounce scenario to test send a bounce message.
  7. For Subject, enter the desired email subject. For Body, type an optional body text.
  8. For Configuration set, Expand the drop-down list and choose the configuration set you created in Demo 2.
  9. Click on Send test email to send the email.
  10. Message details
  11. You will find an email from AWS notifications with bounce notification and all details of the bounce.
  12. Content of bounce message includes the EventType “Bounce/Complaint”, bouncedRecipients, diagnosticCode “reason the message bounced” , remoteMTA “IP of the recipient MTA rejected the message”, SourceIp “IP of the sender application”, callerIdentity “IAM user sending this message”, ses:configuration-set “name of the configuration set you use when sending the email” all of this details can help you to identify the reason behind why email is not delivered and bounced and will help you to avoid such bounces in the future. Refer this document for more details on contents of bounce events.
  13. SES notification email

FAQ on this set up:

I configured SNS topic with KMS encryption and I am not receiving bounce or complain notifications for emails:
If your Amazon SNS topic uses AWS Key Management Service (AWS KMS) for server-side encryption, you have to add permissions to the AWS KMS key policy to allow SES service access the KMS key, an example policy can be found here.

I followed Demo 2. However, when I try to send emails from any verified identity, I don’t receive bounce or complain notifications for emails:
When sending the email, make sure to select the configuration set you configured for bounce and complaints notification. If you followed demo 2 and you sent the email without explicitly using the configuration set in email headers, you will lose tracking for bounce and complaints events.

I am testing the setup. After I sent an email to the bounce simulator, I am not receiving don’t receive any bounce notification emails:
Check the SNS topic subscription if its in pending status and make sure you confirm the topic subscription via subscription email sent to you. If the topic subscription is confirmed, make sure you have access to the inbox of subscription email address and you are not applying any email filters.

Cleaning up:

You should have now successfully setup SNS notifications to monitor bounce and complaints for you Amazon SES emails. To avoid incurring any extra charges, remember to delete any resources created manually if you no longer need them for monitoring.

Resources to delete from SES console:

  1. In the navigation pane, under Configuration, choose the verified identity you configured for SNS notifications.
  2. In the details screen of the verified identity you selected, choose the Notifications tab and select Edit in the Feedback notifications container.
  3. Choose No SNS topic from bounce and complaint feedback dropdown menu and click Save changes.
  4. Under the same Notifications tab on the details screen of the verified identity, in the Email Feedback Forwarding container, choose Edit, check the Enabled box, and choose Save changes.
  5. In the navigation pane, under Configuration, choose Configuration sets.
  6. Check the box beside Configuration set you created and select Delete.

Resources to delete from SNS console:

  1. In the navigation pane, from the left side menu, choose Topics.
  2. Check the radio button beside the SNS topic you created and select Delete.
  3. Confirm the topic deletion by writing “delete me”.

Conclusion:

Monitoring bounces and complaints is an essential part of maintaining a successful email sending system, using Amazon SES. By setting up SNS notifications for bounces and complaints, you can quickly identify any issues and take appropriate action to ensure that your emails are delivered successfully to your subscribers. By proactively managing your email deliverability, you can maintain a positive sender reputation and avoid any negative impact on your email marketing efforts.

About the authors:

 Alaa Hammad

Alaa Hammad is a Senior Cloud Support Engineer at AWS and subject matter expert in Amazon Simple Email Service and AWS Backup service. She has a 10 years of diverse experience in supporting enterprise customers across different industries. She enjoys cooking and try new recipes from different cuisines.

 Vinay Ujjini 

Vinay Ujjini is an Amazon Pinpoint and Amazon Simple Email Service Worldwide Principal Specialist Solutions Architect at AWS. He has been solving customer’s omni-channel challenges for over 15 years. He is an avid sports enthusiast and in his spare time, enjoys playing tennis & cricket.

A Guide to Maintaining a Healthy Email Database

Post Syndicated from nnatri original https://aws.amazon.com/blogs/messaging-and-targeting/guide-to-maintaining-healthy-email-database/

Introduction

In the digital age, email remains a powerful tool for businesses to communicate with their customers. Whether it’s for marketing campaigns, customer service updates, or important announcements, a well-maintained email database is crucial for ensuring that your messages reach their intended recipients. However, managing an email database is not just about storing email addresses. It involves keeping the database healthy, which means it’s up-to-date, accurate, and filled with engaged subscribers.

Amazon Simple Email Service (SES) offers robust features that help businesses manage their email environments effectively. Trusted by customers such as Amazon.com, Netflix, Duolingo and Reddit, SES helps customers deliver high-volume email campaigns of hundreds of billions of emails per year. Introduced in 2020, the list and subscription management feature of Amazon SES has added a new dimension to email database management, thereby reducing effort and time-to-value of managing a subscription list by allowing you to manage your list of contacts via its REST API, SDK or AWS CLI.

In this blog post, we will delve into the world of email database management in Amazon SES. You will explore two ways to manage your email database: building out your own email database functionality and using the built-in list and subscription management service. You will also learn the pros and cons of each approach and provide examples of customer use cases that would benefit from each approach. Regardless of the approach you ultimately decide to take, the blog will also share updated strategies for email database management to help with improving deliverability and customer engagement.

This guide is designed to help you navigate the complexities of email database management and make informed decisions that best suit your business needs. So, whether you’re new to Amazon SES or looking to optimize your existing email database management practices, this guide is for you. Let’s get started!

Email Database Management in Amazon SES

Amazon Simple Email Service (SES) offers two primary ways to manage your email database: building out your own email database functionality and using the built-in list and subscription management service. Each approach has its own set of advantages and potential drawbacks, and the best choice depends on your specific use case and business needs.

Building Out Your Email Database Functionality

When you choose to build out your own email database functionality, you have the flexibility to customize the database to suit your specific needs and leverage SES’ scalability as an email channel to send email at high volumes to your customer. Depending on the business requirement, the customizations could involve creating custom fields for subscriber data, implementing complex logic for categorizing and segmenting users, or integrating with other systems in your tech stack.

Using the Built-in List and Subscription Management Service

Alternatively, you can look at Amazon SES’s built-in list and subscription management service, which offers a ready-made solution for managing your email database. It handles tasks such as managing subscriptions to different topics and maintaining your customer email database through contact lists. Additionally, you can insert up to two links per email to the subscription preference page, which allow users to manage their topic preferences within Amazon SES.

SubscriptionPage

The non-configurable subscription page will automatically populate the customer’s current subscribed topic and allow setting of granular topic’s preferences. More information on how to configure that can be found here.

The following table should serve as a guideline to help you with deciding your approach for Email Database Management.
Building Your Own Email Database Functionality Using Built-in List and Subscription Management Service
Pros

Customization: Full control over the database structure and functionality, allowing for tailoring to specific needs. This includes creating custom fields for subscriber data, implementing own algorithms for handling bounces and complaints, and integrating with other systems in the tech stack.

Integration: Flexible flow of data across the business due to the ability to integrate the email database with other systems in the tech stack. You’ve already built your own email database or have one in mind which supports querying, building that database external to Amazon SES would make for a more customizable implementation.

Data Ownership: When you manage your own database, you have full ownership and control over your data. This can be important for businesses with strict data governance or regulatory requirements.

Ease of Use: The built-in service provides readily-available API to create, update and delete contacts. These operations are also available via REST API, AWS CLI and SDK. Once you’ve set up the subscription topics and contact lists, you can leverage the preference center to allow your customers to easily sub/unsubscribe from different topics.

Cost-Effective: More cost-effective than building own functionality as it requires less time and resources. The built-in service is also available free of charge unlike building out own infrastructure which would require ongoing infrastructure service costs.
Cons

Time and Resources: Building your own email database functionality requires a significant investment of time and resources. This includes the initial setup of the database, designing the schema, setting up the servers, and configuring the database software. Additionally, you’ll need to develop the functionality for managing subscriptions, and database cleanup in upon receiving bounces and complaints. Databases require ongoing maintenance to ensure they remain operational and efficient. This includes tasks like updating the database software, managing backups, optimizing queries, and scaling the database as your subscriber base grows.

Complexity: As your subscriber base grows, managing your own email database can become increasingly complex. You’ll need to handle more data, which can slow down queries and make the database more difficult to manage. You’ll also need to deal with more complex issues like data integrity, redundancy, and normalization. Additionally, as you add more features to your email database functionality, the codebase can become more complex, making it harder to maintain and debug.

Security: When you manage your own email database, you’re responsible for its security. This includes protecting the data from unauthorized access, ensuring the confidentiality of your subscribers’ information, and complying with data protection regulations. You’ll need to implement security measures like encryption, access controls, and regular security audits. If your database is compromised, it could lead to data loss or a breach of your subscribers’ privacy, which could damage your reputation and potentially lead to legal consequences.

Limited Customization: The built-in service may not offer the same level of customization as building own functionality. It may not meet all needs if there are specific requirements. For example, the preference center management page cannot be customized.

Dependence: Using the built-in service means you’re reliant on Amazon SES for your email database management. If the service experiences downtime or issues, it could impact your ability to manage your email database. This could potentially disrupt your email campaigns and affect your relationship with your subscribers. Furthermore, if you decide to switch to a different email service provider in the future, migrating your email database from the built-in service could be a complex and time-consuming process. Additionally, if your email database needs to be accessed or manipulated by other systems in your tech stack, this dependency on Amazon SES could complicate the integration process and limit your flexibility.
Customer Use Cases Best suited for businesses with specific needs that aren’t met by standard list management services, or those who wish to integrate their email database with other systems. For example, a large e-commerce company might choose to build out their own email database functionality to integrate with their customer relationship management (CRM) and inventory systems. Ideal for small to medium-sized businesses that need a straightforward, cost-effective solution for managing their email database. It’s also a good fit for businesses without the resources or technical expertise to build their own email database functionality.

Strategies for Email Database Management with Amazon Simple Email Service

Once you’ve made the decision on whether to manage your email database within Amazon SES or build your own, that’s only half of the equation. It’s important to recognize that your email databases will only work best to serve the business needs when you have processes in place to maintain them. In this section, let’s go through some of the best practices on how to do so.

  • Maintaining email list hygiene:
    • Both Amazon SES and a custom-built email database require maintaining a healthy email list. This involves regularly cleaning your list to remove invalid email addresses, hard bounces, and unengaged subscribers. With Amazon SES, the process to handle hard bounces and complaints is automated.
    • With a custom-built email database, you have more control over how and when this cleaning occurs. Rather than focusing on only email addresses that either hard bounces or complained, you can remove unengaged users. Every business will have their own definition of an un-engaged users based on business needs. Regardless, you will need to store the engagement attribute (e.g. days since last interaction). This will be simpler to architect in an external database which supports querying and bulk modification.
  • Managing Subscriptions:
    • With Amazon SES, you can easily manage subscriptions using the built-in functionality. This includes adding new subscribers, removing unsubscribed users, and updating user topic preferences. However, you will not be able to customize the look-and-feel of your subscription preference pages.
    • If you build your own email database, you’ll need to create your own system for managing subscriptions, which could require significant time and resources. The trade-off is that you can fully customize your subscription management system to showcase your branding on the subscription preference page and also handle custom logic for subscription/unsubscription.
  • Encouraging Engagement: Low engagement rates can indicate that your recipients are not interested in your content. To stimulate action, you can include a survey in the email, ask for feedback, or run a giveaway. You can then filter out inactive subscribers who still aren’t interacting with your emails. For engaged subscribers, you can segment these audiences into sub-groups by preference and send tailored email marketing campaigns. Before removing less active subscribers, consider what other kinds of content you could provide that might be more appealing. Unengaged subscribers can sometimes be re-engaged with the right offer, such as a free gift, a special perk, or exclusive content.
  • Renewing Opt-In: For your disengaged subscribers, send a re-optin campaign and remove them if they don’t re-subscribe. Be transparent! Notify inactive subscribers that you’ve noticed their lack of engagement and let them know that you don’t want to clutter their inbox if they’re not interested. Ask them if they want to continue to receive emails with a clear call-to-action button that will re-sign them up for future emails.
  • Making It Easy to Unsubscribe: Including an easy-to-find unsubscribe button and a one-step opt-out process won’t encourage subscribers to leave if you’re giving them a reason to stay. If recipients feel like they can’t leave, they’ll just mark your emails as spam, which counts as a big strike against your sender reputation.

Remember, effective email database management is a continuous process that requires regular attention and maintenance. By following these best practices, you can maximize the effectiveness of your email marketing efforts and build strong relationships with your subscribers.

Conclusion

In conclusion, maintaining a healthy email database is a critical aspect of successful email marketing. Whether you choose to build out your own email database functionality or use Amazon SES’s built-in list and subscription management service, it’s important to understand the pros and cons of each approach and align your decision with your business needs.

Building your own email database functionality offers the advantage of customization and integration with other systems in your tech stack. However, it requires significant time, resources, and technical expertise. On the other hand, Amazon SES’s built-in service is easy to use, cost-effective, and handles many complexities of email database management, but it may not offer the same level of customization.

Regardless of the approach you choose, following best practices for email database management is essential. This includes handling bounces and complaints, managing subscriptions, encouraging engagement, sending re-engagement email campaigns, renewing opt-ins, and making it easy to unsubscribe.

These practices will help you maintain a healthy email list, improve engagement rates, and ultimately, enhance the effectiveness of your email marketing efforts.It’s important to stay updated with the latest trends and strategies in email database management. So, keep exploring, learning, and implementing the best practices that suit your business needs.

For more information on Amazon SES and its features, visit the Amazon SES Documentation. Here, you’ll find comprehensive guides, tutorials, and API references to help you make the most of Amazon SES.

Choosing the Right Domain for Optimal Deliverability with Amazon SES

Post Syndicated from komaio original https://aws.amazon.com/blogs/messaging-and-targeting/choosing-the-right-domain-for-optimal-deliverability-with-amazon-ses/

Choosing the Right Domain for Optimal Deliverability with Amazon SES

As a sender, selecting the right domain for the visible From header of your outbound messages is crucial for optimal deliverability. In this blog post, we will guide you through the process of choosing the best domain to use with Amazon Simple Email Service (SES)

Understanding domain selection and its impact on deliverability

With SES, you can create an identity at the domain level or you can create an email address identity. Both types of verified identities permit SES to use the email address in the From header of your outbound messages. You should only use email address identities for testing purposes, and you should use a domain identity to achieve optimal deliverability.

Choosing the right email domain is important for deliverability for the following reasons:

  • The domain carries a connotation to the brand associated with the content and purpose of the message.
  • Mail receiving organizations are moving towards domain-based reputational models; away from IP-based reputation.
  • Because the email address is a common target for forgery, domain owners are increasingly publishing policies to control who can and cannot use their domains.

The key takeaway from this blog is that you must be aware of the domain owner’s preference when choosing an identity to use with SES. If you do not have a relationship with the domain owner then you should plan on using your own domain for any email you send from SES.

Let’s dive deep into the technical reasons behind these recommendations.

What is DMARC?

Domain-based Message Authentication, Reporting, and Conformance (DMARC) is a domain-based protocol for authenticating outbound email and for controlling how unauthenticated outbound email should be handled by the mail receiving organization. DMARC has been around for over a decade and has been covered by this blog in the past.

DMARC permits the owner of an email author’s domain name to enable verification of the domain’s use. Mail receiving organizations can use this information when evaluating handling choices for incoming mail. You, as a sender, authenticate your email using DKIM and SPF.

  • DKIM works by applying a cryptographic signature to outbound messages. Mail receiving organizations will use the public key associated with the signing key that was used to verify the signature. The public key is stored in the DNS.
  • SPF works by defining the IP addresses permitted to send email as the MAIL FROM domain. The record of IP addresses is stored in the DNS. The MAIL FROM domain is not the same domain as the domain in the From header of messages sent via SES. It is either domain within amazonses.com or it is a custom MAIL FROM domain that is a subdomain of the verified domain identity. Read more about SPF and Amazon SES.

A message passes the domain’s DMARC policy when the evaluation DKIM or SPF indicate that the message is authenticated with an identifier that matches (or is a subdomain of) the domain in the visible From header.

How can I look up the domain’s DMARC policy?

You must be aware of the DMARC policy of the domain in which your SES identities reside. The domain owner may be using DMARC to protect the domain from forgery by unauthenticated sources. If you are the domain owner, you can use this method to confirm your domain’s current DMARC policy.

You can look up the domain’s DMARC policy in the following ways:

  • Perform a DNS query of type TXT against the hostname called _dmarc.<domain>. For example, you can use the ‘dig’ or ‘nslookup’ command on your computer, or make the same query using a web-based public DNS resolver, such as https://dns.google/
  • Use a 3rd party tool such as:

https://tools.wordtothewise.com/dmarc/
https://mxtoolbox.com/dmarc.aspx
https://dmarcian.com/dmarc-inspector/

The “p” tag in the DMARC record indicates the domain’s policy.

How does the domain’s policy affect how I can use it with SES?

This section will cover each policy scenario and provide guidance to your usage of the domain with SES.

Policy How to Interpret You have verified the domain identity with EasyDKIM You have only email address identities with the domain
No DMARC record The domain owner has not published a DMARC policy. They may not yet be aware of DMARC There is no DMARC policy for mail receiving organizations to apply. Your messages are authenticated with DKIM, so mail receiving organization may leverage a domain-based reputational model for your email. There is no DMARC policy for mail receiving organizations to apply. Your messages are not authenticated, so reputation remains solely based on IP.
none The domain owner is evaluating the DMARC reports that the mail receiving organizations send to the domain owner, but has requested the mail receiving organizations not use DMARC policy logic to evaluate incoming email. There is no DMARC policy for mail receiving organizations to apply. Your messages are authenticated with DKIM, so mail receiving organization may leverage a domain-based reputational model for your email. There is no DMARC policy for mail receiving organizations to apply. Your messages are not authenticated, so reputation remains solely based on IP.
quarantine The domain owner has instructed mail receiving organizations to send any non-authenticated email to a quarantine or to the Junk Mail folders of the recipients. Your messages are authenticated with DKIM and will not be subjected to the domain’s DMARC policy. Mail receiving organizations may not deliver your messages to the inboxes of your intended recipients.
reject The domain owner has instructed mail receiving organizations to reject any non-authenticated email sending from the domain. Your messages are authenticated with DKIM and will not be subjected to the domain’s DMARC policy. Mail receiving organizations may reject these messages which will result in ‘bounce’ events within SES.

Other considerations

If the domain has a none or quarantine policy, you must be aware that the domain owner may have a plan to migrate to a more restrictive policy without consulting with you. This will affect your deliverability in the form of low inboxing/open rates, or high bounce rates. You should consult with the domain owner to determine if they recommend an alternative domain for your email use case.

Not all mail receiving organizations enforce DMARC policies. Some may use their own logic, such as quarantining messages that fail a reject policy. Some may use DMARC logic to build a domain-based reputational model based on your sending patterns even if you do not publish a policy. For example, here is a blueprint showing how you can set up custom filtering logic with SES Inbound.

If you have verified the domain identity with the legacy TXT record method, you must sign your email using a DKIM signature. The DKIM records in the DNS must be within the same domain as the domain in the From header of the messages you are signing.

If you have the domain identity verified with EasyDKIM and you also have email address identities verified within the same domain, then the email address identities will inherit the DKIM settings from the domain identity. Your email will be authenticated with DKIM and will not be subjected to the domain’s DMARC policy.

Can I use SPF instead of DKIM to align to the domain’s DMARC policy?

Messages can also pass a DMARC policy using SPF in addition to DKIM. This is enabled through the use of a custom MAIL FROM domain. The custom MAIL FROM domain needs to be a subdomain of the SES identity and the SES domain identity’s DMARC policy must not be set to strict domain alignment due to the way SES handles feedback forwarding. The domain owner enables a custom MAIL FROM domain by publishing records in the DNS. There is no way to authenticate email without publishing records in the DNS. Read Choosing a MAIL FROM domain to learn more.

The recommended approach is to use EasyDKIM primarily, and optionally enable a custom MAIL FROM domain as an additive form of authentication.

What should I do if I am not the domain owner?

The process of enabling DKIM and SPF authentication involves publishing DNS records within the domain. Only the domain owner may modify DNS for their domain. If you are not the domain owner, here are some alternative solutions.

Option 1: Segregate your email sending programs into subdomains.

This option is best for people within large or complex organizations, or vendors who are contracted to send email on behalf of an organization.

Ask the domain owner to delegate a subdomain for your use case (e.g. marketing.domain.example). Many domain owners are willing to delegate use of a subdomain because allowing for multiple use cases on a single domain becomes a very difficult management and governance challenge.

Through the use of subdomains they can segregate your email sending program from the email sent by normal mailbox users and other email sending programs. This also gives mail receiving organizations the ability to create a reputational model that is specific to your sending patterns, which means that you do not need to inherit any negative reputation incurred by others.

Option 2: Use a domain in which you are the domain owner.

This option is best if you have end-customers (or tenants) who have email addresses within domains which have domain owners that will not allow any form of delegation to you.

Use your own domain as the domain identity, and use subdomains within your domain to distinguish your end-customers from each other (e.g. tenant1.yourdomain.example, tenant2.yourdomain.example, tenant3.yourdomain.example, …). Amazon WorkMail uses this strategy for the awsapps.com domain.

This gives you complete control over the domain as well as your reputation. Use subdomains to segregate reputation between your end-customers if you have a multi-tenant business model.

Here are some additional suggestions to make your email more personable while remaining aligned to the domains’ DMARC policies.

  • You may format the From header of your outgoing messages so that the display name clearly reflects the name of the message author.

From: “John Doe via My App” <[email protected]>

  • Set the Reply-to header of your outbound messages so that when recipients reply, the return messages will go to the intended recipient.

Reply-to: [email protected]

What should I do if the domain is already being used for a different email sending program?

From a deliverability perspective, it is beneficial to compartmentalize your sending into different domains, or subdomains, for different email sending programs. That will limit the reputational blast radius if something were to go wrong with one campaign. Consider using different subdomains for each sending program. For example:

  • marketing.domain.example
  • receipts.domain.example

DMARC was designed for marketing and transactional email use cases, so it is good practice to publish ‘reject’ DMARC policies for those subdomains. Having a strong policy doesn’t give a free pass into recipient inboxes, but it allows the mail receiving organization to know what to do with messages that aren’t authenticated, which can lead to better trust. Building trust is the best way to gain a positive reputation.

If the domain is used by normal users for day-to-day correspondences, the domain owner should be very careful about publishing a DMARC policy because it is known to create interoperability issues with mailing lists and other email providers. Many of these email domains may never publish a ‘reject’ DMARC policy. For new email sending programs, you should strongly consider using a subdomain rather than any domain that is being used for user correspondences.

Conclusion

To ensure optimal deliverability with Amazon SES, it’s essential to be aware of the domain owner’s preferences and use a domain identity for outbound messages. Keep in mind that email address identities should only be used for testing purposes or with domains without DMARC policies. Domain owners can use subdomains to segregate email sending programs, making management and governance easier while allowing mail receiving organizations to build isolated reputational models.

By following the recommendations in this blog, you’ll be better prepared to align with the domain owner’s preferences, achieve higher deliverability rates for your authenticated outbound email, and be compatible with future DMARC developments.

Amazon SES – How to set up EasyDKIM for a new domain

Post Syndicated from Vinay Ujjini original https://aws.amazon.com/blogs/messaging-and-targeting/amazon-ses-how-to-set-up-easydkim-for-a-new-domain/

What is email authentication and why is it important?

Amazon Simple Email Service (SES) lets you reach customers confidently without an on-premises Simple Mail Transfer Protocol (SMTP) system. Amazon SES provides built-in support for email authentication protocols, including DKIM, SPF, and DMARC, which help improve the deliverability and authenticity of outgoing emails.

Email authentication is the process of verifying the authenticity of an email message to ensure that it is sent from a legitimate source and has not been tampered with during transmission. Email authentication methods use cryptographic techniques to add digital signatures or authentication headers to outgoing emails, which can be verified by email receivers to confirm the legitimacy of the email.

Email authentication helps establish a sender’s reputation as a trusted sender. Additionally, when email receivers can verify that emails are legitimately sent from a sender’s domain using authentication methods, it also helps establish the sender’s reputation as a trusted sender. Email authentication involves one or more technical processes used by mail systems (sending and receiving) that make certain key information in an email message verifiable. Email authentication generates signals about the email, which can be utilized in decision-making processes related to spam filtering and other email handling tasks.

There are currently two widely used email authentication mechanisms – SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail). They provide information that the receiving domain can use to verify that the sending of the message was authorized in some way by the sending domain. DKIM can also help determine that the content was not altered in transit. And the DMARC (Domain-based Message Authentication, Reporting and Conformance) protocol allows sending domains to publish verifiable policies that can help receiving domains decide how best to handle messages that fail authentication by SPF and DKIM.

Email authentication protocols:

  1. SPF (Sender Policy Framework): SPF is an email authentication protocol that checks which IP addresses are authorized to send mail on behalf of the originating domain. Domain owners use SPF to tell email providers which servers are allowed to send email from their domains. This is an email validation standard that’s designed to prevent email spoofing.
  2. DKIM (DomainKeys Identified Mail): DKIM is an email authentication protocol that allows a domain to attach its identifier to a message. This asserts some level of responsibility or involvement with the message. A sequence of messages signed with the same domain name is assumed to provide a reliable base of information about mail associated with the domain name’s owner, which may feed into an evaluation of the domain’s “reputation”. It uses public-key cryptography to sign an email with a private key. Recipient servers can then use a public key published to a domain’s DNS to verify that parts of the emails have not been modified during the transit.
  3. DMARC (Domain-based Message Authentication, Reporting and Conformance): is an email authentication protocol that uses Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM) to detect email spoofing. In order to comply with DMARC, messages must be authenticated through either SPF or DKIM, or both.

Let us dive deep into DKIM in this blog. Amazon SES provides three options for signing your messages using a DKIM signature:

  1. Easy DKIM: To set up a sending identity so that Amazon SES generates a public-private key pair and automatically adds a DKIM signature to every message that you send from that identity.
  2. BYODKIM (Bring Your Own DKIM): To provide your own public-private key pair for so SES adds a DKIM signature to every message that you send from that identity, see Provide your own DKIM authentication token (BYODKIM) in Amazon SES.
  3. Manually add DKIM signature: To add your own DKIM signature to email that you send using the SendRawEmail API, see Manual DKIM signing in Amazon SES.

The purpose of EasyDKIM is to simplify the process of generating DKIM keys, adding DKIM signatures to outgoing emails, and managing DKIM settings, making it easier for users to implement DKIM authentication for their email messages. Using EasyDKIM, Amazon SES aims to improve email deliverability, prevent email fraud and phishing attacks, establish sender reputation, enhance brand reputation, and comply with industry regulations or legal requirements. EasyDKIM doubles as domain verification (simplification) and it eliminates the need for customers to worry about DKIM key rotation (managed automation). By automating and simplifying the DKIM process, EasyDKIM helps users ensure the integrity and authenticity of their email communications, while reducing the risk of fraudulent activities and improving the chances of emails being delivered to recipients’ inboxes.

Setting up Easy DKIM in Amazon SES:

When you set up Easy DKIM for a domain identity, Amazon SES automatically adds a 2048-bit DKIM signature to every email that you send from that identity. You can configure EasyDKIM by using the Amazon SES console, or by using the API.

The procedure in this section is streamlined to just show the steps necessary to configure Easy DKIM on a domain identity that you’ve already created. If you haven’t yet created a domain identity or you want to see all available options for customizing a domain identity, such as using a default configuration set, custom MAIL FROM domain, and tags, see Creating a domain identity. Part of creating an Easy DKIM domain identity is configuring its DKIM-based verification where you will have the choice to either accept the Amazon SES default of 2048 bits, or to override the default by selecting 1024 bits. Steps to set up easyDKIM for a verified identity:

  1. Sign in to the AWS Management Console and open the Amazon SES console at https://console.aws.amazon.com/ses/
  2. In the navigation pane, under Configuration, choose Verified identities.
  3. List of verified identities in SES console

    Verified identities

  4. In the list of identities, choose an identity where the Identity type is Domain.
  5. Under the Authentication tab, in the DomainKeys Identified Mail (DKIM) container, choose Edit.
  6. In the Advanced DKIM settings container, choose the Easy DKIM button in the Identity type field.
  7. Choose EasyDKIM as identity type; RSA_2048_BITT in DKIM signing key length; Check Enabled checkbox under DKIM signatures.

    DKIM settings

  8. In the DKIM signing key length field, choose either RSA_2048_BIT or RSA_1024_BIT.
  9. In the DKIM signatures field, check the Enabled box.
  10. Choose Save changes.
  11. After configuring your domain identity with Easy DKIM, you must complete the verification process with your DNS provider – proceed to Verifying a DKIM domain identity with your DNS provider and follow the DNS authentication procedures for Easy DKIM.

Conclusion:

Email authentication, especially DKIM, is crucial in securing your emails, establishing sender reputation, and improving email deliverability. EasyDKIM provides a simplified and automated way to implement DKIM authentication. It removes the hassles of generating DKIM keys and managing settings, while additionally reducing risks and and enhancing sender authenticity. By following the steps outlined in this blog post, you can easily set up easyDKIM in Amazon SES and start using DKIM authentication for your email campaigns.

About the Author

Vinay Ujjini is an Amazon Pinpoint and Amazon Simple Email Service Worldwide Principal Specialist Solutions Architect at AWS. He has been solving customer’s omni-channel challenges for over 15 years. He is an avid sports enthusiast and in his spare time, enjoys playing tennis & cricket.

What is BIMI and how to use it with Amazon SES

Post Syndicated from Matt Strzelecki original https://aws.amazon.com/blogs/messaging-and-targeting/what-is-bimi-and-how-to-use-it-with-amazon-ses/

Introduction

In this blog post I’d like to walk you through how to implement BIMI while using Amazon SES. For your information BIMI can be best described by the following excerpt from bimigroup.org:

Brand Indicators for Message Identification or BIMI (pronounced: Bih-mee) is an emerging email specification that enables the use of brand-controlled logos within supporting email clients. BIMI leverages the work an organization has put into deploying DMARC protection, by bringing brand logos to the customer’s inbox. For the brand’s logo to be displayed, the email must pass DMARC authentication checks, ensuring that the organization’s domain has not been impersonated.

Brands continually need to protect themselves from spoofing and phishing from bad actors who can damage the trust that customers and recipients have in those brands. Brand Indicators for Message Identification (BIMI) is an email specification that enables email inboxes to display a brand’s logo next to the brand’s authenticated email messages within supporting email clients. BIMI is an email specification that’s directly connected to authentication, but it’s not a standalone email authentication protocol as it requires all your email to comply with DMARC authentication. Recipients are more likely to engage with email that displays the logo of the brand associated with the message author. Higher engagement helps deliverability and inbox placement because it indicates that the recipients trust your brand. BIMI is a great brand protector in email and provides a better user experience for the end recipients and customers.

BIMI requires that you authenticate all of your organization’s email with SPF, DKIM and DMARC. In this how-to we will be utilizing Amazon SES to authenticate the emails, Amazon S3 to host the SVG image, and Amazon Route53 to add DNS records. We will be walking through how to accomplish each step until completion.

Note: While we’re using AWS products in this how-to, it is not a requirement to use all AWS products to implement BIMI. Any hosting provider for content or domain can be used however the steps may differ based on the provider you use.

BIMI Implementation

The following are the steps needed to prepare your SES account and domain for BIMI:

Step 1

Note: If you already have SPF, DKIM, and DMARC enabled for your domain (with 100% as the rate for DMARC) you can move on to Step 2.

Enable Easy DKIM for your domain

  1. Sign in to the AWS Management Console and open the Amazon SES console at https://console.aws.amazon.com/ses/.
  2. In the navigation pane, under Configuration, choose Verified identities.
  3. In the list of identities, choose an identity where the Identity type is Domain.

Note: If you need to create or verify a domain, see Creating a domain identity.

  1. Under the Authentication tab, in the DomainKeys Identified Mail (DKIM) container, choose Edit.
  2. In the Advanced DKIM settings container, choose the Easy DKIM button in the Identity type field.
  3. In the DKIM signing key length field, choose either RSA_2048_BIT or RSA_1024_BIT.
  4. In the DKIM signatures field, check the Enabled box.
  5. Choose Save changes.
  6. Now that you’ve configured your domain identity with Easy DKIM, you must complete the verification process with your DNS provider – proceed to Verifying a DKIM domain identity with your DNS provider and follow the DNS authentication procedures for Easy DKIM.

Create a DMARC record for your domain

  1. Sign in to the AWS Management Console and open the Route 53 console at https://console.aws.amazon.com/route53/
  2. In the navigation pane, choose Hosted zones.
  3. On the Hosted zones page, choose the name of the hosted zone that you want to create records in.
  4. Choose and define the applicable routing policy and the following values:
Name Record Type Value
_dmarc.example.com TXT v=DMARC1;p=quarantine;pct=100;rua=mailto:[email protected]
  1. Choose Create records.

Note: The DMARC policy must enforce at 100% and include either a quarantine or reject policy. (i.e. p=reject or p=quarantine) to meet the DMARC authentication requirement. This may mean you will need to update your existing policy and DMARC record.

Configure a Custom Mail From for your sending domain

  1. Open the Amazon SES console at https://console.aws.amazon.com/ses/.
  2. In the left navigation pane, under Configuration, choose Verified identities.
  3. In the list of identities, choose the identity you want to configure where the Identity type is Domain and Status is Verified.

a. If the Status is Unverified, complete the procedures at Verifying a DKIM domain identity with your DNS provider to verify the email address’s domain.

  1. At the bottom of the screen in the in the Custom MAIL FROM domain pane, choose Edit .
  2. In the General details pane, do the following:

a. Select the Use a custom MAIL FROM domain checkbox.

b. For MAIL FROM domain, enter the subdomain that you want to use as the MAIL FROM domain.

c. For Behavior on MX failure, choose one of the following options:

    • Use default MAIL FROM domain – If the custom MAIL FROM domain’s MX record is not set up correctly, Amazon SES uses a subdomain of amazonses.com. The subdomain varies based on the AWS Region that you use Amazon SES in.
    • Reject message – If the custom MAIL FROM domain’s MX record is not set up correctly, Amazon SES returns a MailFromDomainNotVerified error. Emails that you attempt to send from this domain are automatically rejected. If you want to ensure that 100% of your email is BIMI compatible, then you should choose the reject message option.

d. Choose Save changes – you’ll be returned to the previous screen.

  1. Publish the MX and SPF (type TXT) records to the DNS server of the custom MAIL FROM domain:

Note: In the Custom MAIL FROM domain pane, the Publish DNS records table now displays the MX and SPF (type TXT) records in that you have to publish (add) to your domain’s DNS configuration. These records use the formats shown in the following table.

Name Record Type Value
subdomain.example.com MX 10 feedback-smtp.region.amazonses.com
subdomain.example.com TXT v=spf1 include:amazonses.com ~all

Step 2

Produce an SVG Tiny PS version of your official logo

In order to display your logo in the email it must conform to the specifications of the BIMI requirements. To meet these requirements the logo must be a Scalable Vector Graphics (SVG) image and must meet the Tiny PS Specification. Once your image meets this requirement you can move on to the next step.

Note: bimigroup.org outlines this process and includes references to software to assist with this process.

Step 3

Upload your image to an S3 bucket

  1. Sign in to the AWS Management Console and open the Amazon S3 console at https://console.aws.amazon.com/s3/
  2. In the Buckets list, choose the name of the bucket that you want to upload your folders or files to.
  3. Choose Upload.
  4. In the Upload window, do one of the following:
    • Drag and drop files and folders to the Upload window.
    • Choose Add file choose your SVG image to upload, and choose Open.

To configure additional object properties

  1. To change access control list permissions, choose Permissions.
  2. Under Access control list (ACL), edit the permissions.
    • You need to grant read access to your objects to the public (everyone in the world) for the SVG image you are uploading. However, we recommend not changing the default setting for your bucket to public read access.
  1. To configure other additional properties, choose Properties.
  2. To upload your objects, choose Upload.

Note: Amazon S3 uploads your object. When the upload completes, you can see a success message on the Upload: status page.

  1. Choose Exit.

Step 4

Publish a BIMI record for your domain

  1. Sign in to the AWS Management Console and open the Route 53 console at https://console.aws.amazon.com/route53/
  2. In the navigation pane, choose Hosted zones.
  3. On the Hosted zones page, choose the name of the hosted zone that you want to create records in.
  4. Choose and define the applicable routing policy and the following values with the understanding the URLs must be HTTPS:
Name Record Type Value
default._bimi.example.com TXT v=BIMI1; l=[SVG URL]; a=[PEM URL]
  1. Choose Create records.

Note: the a= tag is currently optional and will not be used in this example.

You can validate your BIMI record with a tool like the BIMI Inspector.

Conclusion

All of the steps to set up your SES account and your domain are now complete. The final component in this process is to have regular sending patterns to the mailbox providers that support BIMI logo placement. Your domain should have a regular delivery cadence and needs to have a good reputation with the mailbox providers you are sending mail. BIMI logo placement may take time to populate to mailbox providers where you don’t have an established reputation or sending cadence. The time spent implementing BIMI is well worth it as it will strengthen your sender reputation and create a better and more trusted customer experience for your end recipients.

You can find more information about the BIMI specification here.

Auto-reply to incoming emails using Amazon Simple Email Service (SES)

Post Syndicated from Ilya Pupko original https://aws.amazon.com/blogs/messaging-and-targeting/auto-reply-to-incoming-emails-using-amazon-simple-email-service-ses/

Both Amazon Pinpoint and Amazon Simple Email Service (SES) are known for their ability to send out transactional and promotional emails at scale and with ease. However, both are often not set up to receive email replies. Owners often assume that the “no-reply” addresses they are using do not require much consideration. This means that if a customer does reply, they would get an unhelpful server rejection indicating that the address is invalid. They would also not be able to unsubscribe via the simple reply, which is an otherwise established common practice. Automated guidance that the address is not monitored and who and how to reach for assistance would never be provided. In summary, a very unprofessional experience.

If you do have full control over the DNS and are not already receiving emails at the subdomain used for these emails, you can follow this short guide. It walks you through all the setup needed to have automated and templated responses to any address at the domain. This includes the address you use to send emails. Follow this post to ensure that your Amazon SES and Amazon Pinpoint are set up in accordance with common configuration and best business practices to have professional auto-reply to emails sent to the configured sending email addresses.

Solution overview

The proposed solution does not rely on any additional services. It does not add any additional charges beyond the cost directly associated with receiving and sending the emails and the minimal AWS Lambda function for the automated logic. It relies on SES built-in capability to receive emails, Amazon Pinpoint native templates, and uses Lambda for basic orchestration.

lambda diagram for response

Note, in this walkthrough and related code, we are using Amazon Pinpoint templates as they can be managed and maintained directly via the console, but you can choose to use SES templates (via the CreateTemplate API) or, if it makes better sense in your scenario, even just hardcode the template into the AWS Lambda function itself.

To complete the setup, all you must do is follow these steps:

      1. Confirm (Sub-) Domain setup in SES (even if you use Amazon Pinpoint to send your emails out, the SES portion of the console should show the validated domain as well). See SES Developer Guide.
      2. Ensure that your SES domain is verified and you are out of the sandbox. If still in the sandbox, you can only send emails to the Amazon SES mailbox simulator addresses and email addresses/domains that you have pre-verified. See Moving out of the Amazon SES sandbox.
      3. Configure SES to receive incoming emails. Please note that this must be done on the whole subdomain you use, not just a single email address. See Setting up Amazon SES email receiving.
      4. Create/add a new template you want to use via Amazon Pinpoint. Simply switch the console over to Amazon Pinpoint, select Message templates, click Create, select Email, and fill out the rest of the self-explanatory field.
        1. Plaintext portion is optional – you can either skip it or fill it out and enable in the Lambda function we are deploying in the next step.
        2. Similarly, if you prefer to use the SES template, you can instead. Just use the associated line in that same code.
        3. Same with a hardcoded template, if you prefer that for some reason.
      5. Have this pre-defined CloudFormation create the required SES receive rule, and Lambda function. This processes the incoming email and sends back the response, all using the code shared in the dedicated portion of our GitHub, AWS Digital User Engagement Reference Architectures repository. Specifically:
          1. Download the YAML from SES_Auto_Reply.yaml.
          2. Go to CloudFormation in AWS Management Console. (Remember to choose the region you want it deployed on)
          3. Click Create Stack and then choose With new resources
          4. Leave the default “Template is ready“, but switch to ”Upload a template file“ and choose the file you just downloaded
          5. Follow the wizard to give the “stack” a new name and enter the name of the template you created in step 4.
          6. Optionally you can also set the default response address, the addresses and/or domains you want to limit the auto-response to, and adjust the incoming email rule-set it should be stored under (the default should be fine, unless you have manually adjusted it in the past)
      6. Once deployed, the behavior is immediately active and you can further adjust any of these elements.

 

Conclusion and what’s next?

This architecture, once deployed, sends out the templated auto-response using the SES/Pinpoint domain/email address it received the original email on.

The new rule is added to the SES email receiving rule set to allow further customization:

  1. The rule can be limited to specific email address, specific domain, or just be set to be across all domains.
  2. It can also have the default response address set or reuse the address that the original rejected email was sent to.
  3. It can be moved down on the priority with other rules taking precedence and possibly even overriding it.
  4. It can have other actions added to it, like notifying SNS for additional tracking.

The Lambda function looks up the chosen Amazon Pinpoint template and uses it to reply. Here are some of the customizations you may want to consider within this function and the template:

  1. When sending the automated reply, by default, the template’s configured subject is appended with the original incoming email subject. You can adjust this to fit your company’s brand better.
  2. By default, the function supports an optional template tag %%NAME%% and %%ID%%. If the first appears in the template, it is automatically replaced with the original email’s FROM address. And if %%ID%% appears in the template, it is replaced with the SES’s original email message id, to help with any required audits.
  3. It is assumed that no additional tracking and actions are needed on such rejected and auto-replied emails, but you can further modify the flow by moving the rule around and adding more actions (as mentioned above), and even specify a particular/different SES Configuration Set for the outgoing emails.

Are you using this flow as a baseline for a more complex business flow or have other questions about it? We want to hear back – please comment here or file an issue in the GitHub repository. If you want to file a pull request to make it even more useful for others, please do so, we do appreciate community participation.

If you liked this article, we are continually expanding our Amazon Pinpoint and SES Architecture References and publish new solutions for these and other services. For most recent SES documentation, please see official SES documentation site, and for Amazon Pinpoint, please see Amazon Pinpoint documentation site.