Tag Archives: video

Why Technologists Need to Get Involved in Public Policy

Post Syndicated from Bruce Schneier original https://www.schneier.com/blog/archives/2019/10/why_technologis.html

Last month, I gave a 15-minute talk in London titled: “Why technologists need to get involved in public policy.”

In it, I try to make the case for public-interest technologists. (I also maintain a public-interest tech resources page, which has pretty much everything I can find in this space. If I’m missing something, please let me know.)

Boing Boing post.

Live video just got more live: Introducing Concurrent Streaming Acceleration

Post Syndicated from Jon Levine original https://blog.cloudflare.com/introducing-concurrent-streaming-acceleration/

Live video just got more live: Introducing Concurrent Streaming Acceleration

Live video just got more live: Introducing Concurrent Streaming Acceleration

Today we’re excited to introduce Concurrent Streaming Acceleration, a new technique for reducing the end-to-end latency of live video on the web when using Stream Delivery.

Let’s dig into live-streaming latency, why it’s important, and what folks have done to improve it.

How “live” is “live” video?

Live streaming makes up an increasing share of video on the web. Whether it’s a TV broadcast, a live game show, or an online classroom, users expect video to arrive quickly and smoothly. And the promise of “live” is that the user is seeing events as they happen. But just how close to “real-time” is “live” Internet video?

Delivering live video on the Internet is still hard and adds lots of latency:

  1. The content source records video and sends it to an encoding server;
  2. The origin server transforms this video into a format like DASH, HLS or CMAF that can be delivered to millions of devices efficiently;
  3. A CDN is typically used to deliver encoded video across the globe
  4. Client players decode the video and render it on the screen

Live video just got more live: Introducing Concurrent Streaming Acceleration

And all of this is under a time constraint — the whole process need to happen in a few seconds, or video experiences will suffer. We call the total delay between when the video was shot, and when it can be viewed on an end-user’s device, as “end-to-end latency” (think of it as the time from the camera lens to your phone’s screen).

Traditional segmented delivery

Video formats like DASH, HLS, and CMAF work by splitting video into small files, called “segments”. A typical segment duration is 6 seconds.

If a client player needs to wait for a whole 6s segment to be encoded, sent through a CDN, and then decoded, it can be a long wait! It takes even longer if you want the client to build up a buffer of segments to protect against any interruptions in delivery. A typical player buffer for HLS is 3 segments:

Live video just got more live: Introducing Concurrent Streaming Acceleration
Clients may have to buffer three 6-second chunks, introducing at least 18s of latency‌‌

When you consider encoding delays, it’s easy to see why live streaming latency on the Internet has typically been about 20-30 seconds. We can do better.

Reduced latency with chunked transfer encoding

A natural way to solve this problem is to enable client players to start playing the chunks while they’re downloading, or even while they’re still being created. Making this possible requires a clever bit of cooperation to encode and deliver the files in a particular way, known as “chunked encoding.” This involves splitting up segments into smaller, bite-sized pieces, or “chunks”. Chunked encoding can typically bring live latency down to 5 or 10 seconds.

Confusingly, the word “chunk” is overloaded to mean two different things:

  1. CMAF or HLS chunks, which are small pieces of a segment (typically 1s) that are aligned on key frames
  2. HTTP chunks, which are just a way of delivering any file over the web

Live video just got more live: Introducing Concurrent Streaming Acceleration
Chunked Encoding splits segments into shorter chunks

HTTP chunks are important because web clients have limited ability to process streams of data. Most clients can only work with data once they’ve received the full HTTP response, or at least a complete HTTP chunk. By using HTTP chunked transfer encoding, we enable video players to start parsing and decoding video sooner.

CMAF chunks are important so that decoders can actually play the bits that are in the HTTP chunks. Without encoding video in a careful way, decoders would have random bits of a video file that can’t be played.

CDNs can introduce additional buffering

Chunked encoding with HLS and CMAF is growing in use across the web today. Part of what makes this technique great is that HTTP chunked encoding is widely supported by CDNs – it’s been part of the HTTP spec for 20 years.

CDN support is critical because it allows low-latency live video to scale up and reach audiences of thousands or millions of concurrent viewers – something that’s currently very difficult to do with other, non-HTTP based protocols.

Unfortunately, even if you enable chunking to optimise delivery, your CDN may be working against you by buffering the entire segment. To understand why consider what happens when many people request a live segment at the same time:

Live video just got more live: Introducing Concurrent Streaming Acceleration

If the file is already in cache, great! CDNs do a great job at delivering cached files to huge audiences. But what happens when the segment isn’t in cache yet? Remember – this is the typical request pattern for live video!

Typically, CDNs are able to “stream on cache miss” from the origin. That looks something like this:

Live video just got more live: Introducing Concurrent Streaming Acceleration

But again – what happens when multiple people request the file at once? CDNs typically need to pull the entire file into cache before serving additional viewers:

Live video just got more live: Introducing Concurrent Streaming Acceleration
Only one viewer can stream video, while other clients wait for the segment to buffer at the CDN

This behavior is understandable. CDN data centers consist of many servers. To avoid overloading origins, these servers typically coordinate amongst themselves using a “cache lock” (mutex) that allows only one server to request a particular file from origin at a given time. A side effect of this is that while a file is being pulled into cache, it can’t be served to any user other than the first one that requested it. Unfortunately, this cache lock also defeats the purpose of using chunked encoding!

To recap thus far:

  • Chunked encoding splits up video segments into smaller pieces
  • This can reduce end-to-end latency by allowing chunks to be fetched and decoded by players, even while segments are being produced at the origin server
  • Some CDNs neutralize the benefits of chunked encoding by buffering entire files inside the CDN before they can be delivered to clients

Cloudflare’s solution: Concurrent Streaming Acceleration

As you may have guessed, we think we can do better. Put simply, we now have the ability to deliver un-cached files to multiple clients simultaneously while we pull the file once from the origin server.

Live video just got more live: Introducing Concurrent Streaming Acceleration

This sounds like a simple change, but there’s a lot of subtlety to do this safely. Under the hood, we’ve made deep changes to our caching infrastructure to remove the cache lock and enable multiple clients to be able to safely read from a single file while it’s still being written.

The best part is – all of Cloudflare now works this way! There’s no need to opt-in, or even make a config change to get the benefit.

We rolled this feature out a couple months ago and have been really pleased with the results so far. We measure success by the “cache lock wait time,” i.e. how long a request must wait for other requests – a direct component of Time To First Byte.  One OTT customer saw this metric drop from 1.5s at P99 to nearly 0, as expected:

Live video just got more live: Introducing Concurrent Streaming Acceleration

This directly translates into a 1.5-second improvement in end-to-end latency. Live video just got more live!

Conclusion

New techniques like chunked encoding have revolutionized live delivery, enabling publishers to deliver low-latency live video at scale. Concurrent Streaming Acceleration helps you unlock the power of this technique at your CDN, potentially shaving precious seconds of end-to-end latency.

If you’re interested in using Cloudflare for live video delivery, contact our enterprise sales team.

And if you’re interested in working on projects like this and helping us improve live video delivery for the entire Internet, join our engineering team!

Glitter Bomb against Package Thieves

Post Syndicated from Bruce Schneier original https://www.schneier.com/blog/archives/2018/12/glitter_bomb_ag.html

Stealing packages from unattended porches is a rapidly rising crime, as more of us order more things by mail. One person hid a glitter bomb and a video recorder in a package, posting the results when thieves opened the box. At least, that’s what might have happened. At least some of the video was faked, which puts the whole thing into question.

That’s okay, though. Santa is faked, too. Happy whatever you’re celebrating.

Click Here to Kill Everybody News

Post Syndicated from Bruce Schneier original https://www.schneier.com/blog/archives/2018/11/click_here_to_k_1.html

My latest book is doing well. And I’ve been giving lots of talks and interviews about it. (I can recommend three interviews: the Cyberlaw podcast with Stewart Baker, the Lawfare podcast with Ben Wittes, and Le Show with Henry Shearer.) My book talk at Google is also available.

The Audible version was delayed for reasons that were never adequately explained to me, but it’s finally out.

I still have signed copies available. Be aware that this is both slower and more expensive than online bookstores.

Detecting Deep Fakes

Post Syndicated from Bruce Schneier original https://www.schneier.com/blog/archives/2018/10/detecting_deep_.html

This story nicely illustrates the arms race between technologies to create fake videos and technologies to detect fake videos:

These fakes, while convincing if you watch a few seconds on a phone screen, aren’t perfect (yet). They contain tells, like creepily ever-open eyes, from flaws in their creation process. In looking into DeepFake’s guts, Lyu realized that the images that the program learned from didn’t include many with closed eyes (after all, you wouldn’t keep a selfie where you were blinking, would you?). “This becomes a bias,” he says. The neural network doesn’t get blinking. Programs also might miss other “physiological signals intrinsic to human beings,” says Lyu’s paper on the phenomenon, such as breathing at a normal rate, or having a pulse. (Autonomic signs of constant existential distress are not listed.) While this research focused specifically on videos created with this particular software, it is a truth universally acknowledged that even a large set of snapshots might not adequately capture the physical human experience, and so any software trained on those images may be found lacking.

Lyu’s blinking revelation revealed a lot of fakes. But a few weeks after his team put a draft of their paper online, they got anonymous emails with links to deeply faked YouTube videos whose stars opened and closed their eyes more normally. The fake content creators had evolved.

I don’t know who will win this arms race, if there ever will be a winner. But the problem with fake videos goes deeper: they affect people even if they are later told that they are fake, and there always will be people that will believe they are real, despite any evidence to the contrary.

Build your own weather station with our new guide!

Post Syndicated from Richard Hayler original https://www.raspberrypi.org/blog/build-your-own-weather-station/

One of the most common enquiries I receive at Pi Towers is “How can I get my hands on a Raspberry Pi Oracle Weather Station?” Now the answer is: “Why not build your own version using our guide?”

Build Your Own weather station kit assembled

Tadaaaa! The BYO weather station fully assembled.

Our Oracle Weather Station

In 2016 we sent out nearly 1000 Raspberry Pi Oracle Weather Station kits to schools from around the world who had applied to be part of our weather station programme. In the original kit was a special HAT that allows the Pi to collect weather data with a set of sensors.

The original Raspberry Pi Oracle Weather Station HAT – Build Your Own Raspberry Pi weather station

The original Raspberry Pi Oracle Weather Station HAT

We designed the HAT to enable students to create their own weather stations and mount them at their schools. As part of the programme, we also provide an ever-growing range of supporting resources. We’ve seen Oracle Weather Stations in great locations with a huge differences in climate, and they’ve even recorded the effects of a solar eclipse.

Our new BYO weather station guide

We only had a single batch of HATs made, and unfortunately we’ve given nearly* all the Weather Station kits away. Not only are the kits really popular, we also receive lots of questions about how to add extra sensors or how to take more precise measurements of a particular weather phenomenon. So today, to satisfy your demand for a hackable weather station, we’re launching our Build your own weather station guide!

Build Your Own Raspberry Pi weather station

Fun with meteorological experiments!

Our guide suggests the use of many of the sensors from the Oracle Weather Station kit, so can build a station that’s as close as possible to the original. As you know, the Raspberry Pi is incredibly versatile, and we’ve made it easy to hack the design in case you want to use different sensors.

Many other tutorials for Pi-powered weather stations don’t explain how the various sensors work or how to store your data. Ours goes into more detail. It shows you how to put together a breadboard prototype, it describes how to write Python code to take readings in different ways, and it guides you through recording these readings in a database.

Build Your Own Raspberry Pi weather station on a breadboard

There’s also a section on how to make your station weatherproof. And in case you want to move past the breadboard stage, we also help you with that. The guide shows you how to solder together all the components, similar to the original Oracle Weather Station HAT.

Who should try this build

We think this is a great project to tackle at home, at a STEM club, Scout group, or CoderDojo, and we’re sure that many of you will be chomping at the bit to get started. Before you do, please note that we’ve designed the build to be as straight-forward as possible, but it’s still fairly advanced both in terms of electronics and programming. You should read through the whole guide before purchasing any components.

Build Your Own Raspberry Pi weather station – components

The sensors and components we’re suggesting balance cost, accuracy, and easy of use. Depending on what you want to use your station for, you may wish to use different components. Similarly, the final soldered design in the guide may not be the most elegant, but we think it is achievable for someone with modest soldering experience and basic equipment.

You can build a functioning weather station without soldering with our guide, but the build will be more durable if you do solder it. If you’ve never tried soldering before, that’s OK: we have a Getting started with soldering resource plus video tutorial that will walk you through how it works step by step.

Prototyping HAT for Raspberry Pi weather station sensors

For those of you who are more experienced makers, there are plenty of different ways to put the final build together. We always like to hear about alternative builds, so please post your designs in the Weather Station forum.

Our plans for the guide

Our next step is publishing supplementary guides for adding extra functionality to your weather station. We’d love to hear which enhancements you would most like to see! Our current ideas under development include adding a webcam, making a tweeting weather station, adding a light/UV meter, and incorporating a lightning sensor. Let us know which of these is your favourite, or suggest your own amazing ideas in the comments!

*We do have a very small number of kits reserved for interesting projects or locations: a particularly cool experiment, a novel idea for how the Oracle Weather Station could be used, or places with specific weather phenomena. If have such a project in mind, please send a brief outline to [email protected], and we’ll consider how we might be able to help you.

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Some quick thoughts on the public discussion regarding facial recognition and Amazon Rekognition this past week

Post Syndicated from Dr. Matt Wood original https://aws.amazon.com/blogs/aws/some-quick-thoughts-on-the-public-discussion-regarding-facial-recognition-and-amazon-rekognition-this-past-week/

We have seen a lot of discussion this past week about the role of Amazon Rekognition in facial recognition, surveillance, and civil liberties, and we wanted to share some thoughts.

Amazon Rekognition is a service we announced in 2016. It makes use of new technologies – such as deep learning – and puts them in the hands of developers in an easy-to-use, low-cost way. Since then, we have seen customers use the image and video analysis capabilities of Amazon Rekognition in ways that materially benefit both society (e.g. preventing human trafficking, inhibiting child exploitation, reuniting missing children with their families, and building educational apps for children), and organizations (enhancing security through multi-factor authentication, finding images more easily, or preventing package theft). Amazon Web Services (AWS) is not the only provider of services like these, and we remain excited about how image and video analysis can be a driver for good in the world, including in the public sector and law enforcement.

There have always been and will always be risks with new technology capabilities. Each organization choosing to employ technology must act responsibly or risk legal penalties and public condemnation. AWS takes its responsibilities seriously. But we believe it is the wrong approach to impose a ban on promising new technologies because they might be used by bad actors for nefarious purposes in the future. The world would be a very different place if we had restricted people from buying computers because it was possible to use that computer to do harm. The same can be said of thousands of technologies upon which we all rely each day. Through responsible use, the benefits have far outweighed the risks.

Customers are off to a great start with Amazon Rekognition; the evidence of the positive impact this new technology can provide is strong (and growing by the week), and we’re excited to continue to support our customers in its responsible use.

-Dr. Matt Wood, general manager of artificial intelligence at AWS

Majority of Canadians Consume Online Content Legally, Survey Finds

Post Syndicated from Andy original https://torrentfreak.com/majority-of-canadians-consume-online-content-legally-survey-finds-180531/

Back in January, a coalition of companies and organizations with ties to the entertainment industries called on local telecoms regulator CRTC to implement a national website blocking regime.

Under the banner of Fairplay Canada, members including Bell, Cineplex, Directors Guild of Canada, Maple Leaf Sports and Entertainment, Movie Theatre Association of Canada, and Rogers Media, spoke of an industry under threat from marauding pirates. But just how serious is this threat?

The results of a new survey commissioned by Innovation Science and Economic Development Canada (ISED) in collaboration with the Department of Canadian Heritage (PCH) aims to shine light on the problem by revealing the online content consumption habits of citizens in the Great White North.

While there are interesting findings for those on both sides of the site-blocking debate, the situation seems somewhat removed from the Armageddon scenario predicted by the entertainment industries.

Carried out among 3,301 Canadians aged 12 years and over, the Kantar TNS study aims to cover copyright infringement in six key content areas – music, movies, TV shows, video games, computer software, and eBooks. Attitudes and behaviors are also touched upon while measuring the effectiveness of Canada’s copyright measures.

General Digital Content Consumption

In its introduction, the report notes that 28 million Canadians used the Internet in the three-month study period to November 27, 2017. Of those, 22 million (80%) consumed digital content. Around 20 million (73%) streamed or accessed content, 16 million (59%) downloaded content, while 8 million (28%) shared content.

Music, TV shows and movies all battled for first place in the consumption ranks, with 48%, 48%, and 46% respectively.

Copyright Infringement

According to the study, the majority of Canadians do things completely by the book. An impressive 74% of media-consuming respondents said that they’d only accessed material from legal sources in the preceding three months.

The remaining 26% admitted to accessing at least one illegal file in the same period. Of those, just 5% said that all of their consumption was from illegal sources, with movies (36%), software (36%), TV shows (34%) and video games (33%) the most likely content to be consumed illegally.

Interestingly, the study found that few demographic factors – such as gender, region, rural and urban, income, employment status and language – play a role in illegal content consumption.

“We found that only age and income varied significantly between consumers who infringed by downloading or streaming/accessing content online illegally and consumers who did not consume infringing content online,” the report reads.

“More specifically, the profile of consumers who downloaded or streamed/accessed infringing content skewed slightly younger and towards individuals with household incomes of $100K+.”

Licensed services much more popular than pirate haunts

It will come as no surprise that Netflix was the most popular service with consumers, with 64% having used it in the past three months. Sites like YouTube and Facebook were a big hit too, visited by 36% and 28% of content consumers respectively.

Overall, 74% of online content consumers use licensed services for content while 42% use social networks. Under a third (31%) use a combination of peer-to-peer (BitTorrent), cyberlocker platforms, or linking sites. Stream-ripping services are used by 9% of content consumers.

“Consumers who reported downloading or streaming/accessing infringing content only are less likely to use licensed services and more likely to use peer-to-peer/cyberlocker/linking sites than other consumers of online content,” the report notes.

Attitudes towards legal consumption & infringing content

In common with similar surveys over the years, the Kantar research looked at the reasons why people consume content from various sources, both legal and otherwise.

Convenience (48%), speed (36%) and quality (34%) were the most-cited reasons for using legal sources. An interesting 33% of respondents said they use legal sites to avoid using illegal sources.

On the illicit front, 54% of those who obtained unauthorized content in the previous three months said they did so due to it being free, with 40% citing convenience and 34% mentioning speed.

Almost six out of ten (58%) said lower costs would encourage them to switch to official sources, with 47% saying they’d move if legal availability was improved.

Canada’s ‘Notice-and-Notice’ warning system

People in Canada who share content on peer-to-peer systems like BitTorrent without permission run the risk of receiving an infringement notice warning them to stop. These are sent by copyright holders via users’ ISPs and the hope is that the shock of receiving a warning will turn consumers back to the straight and narrow.

The study reveals that 10% of online content consumers over the age of 12 have received one of these notices but what kind of effect have they had?

“Respondents reported that receiving such a notice resulted in the following: increased awareness of copyright infringement (38%), taking steps to ensure password protected home networks (27%), a household discussion about copyright infringement (27%), and discontinuing illegal downloading or streaming (24%),” the report notes.

While these are all positives for the entertainment industries, Kantar reports that almost a quarter (24%) of people who receive a notice simply ignore them.

Stream-ripping

Once upon a time, people obtaining music via P2P networks was cited as the music industry’s greatest threat but, with the advent of sites like YouTube, so-called stream-ripping is the latest bogeyman.

According to the study, 11% of Internet users say they’ve used a stream-ripping service. They are most likely to be male (62%) and predominantly 18 to 34 (52%) years of age.

“Among Canadians who have used a service to stream-rip music or entertainment, nearly half (48%) have used stream-ripping sites, one-third have used downloader apps (38%), one-in-seven (14%) have used a stream-ripping plug-in, and one-in-ten (10%) have used stream-ripping software,” the report adds.

Set-Top Boxes and VPNs

Few general piracy studies would be complete in 2018 without touching on set-top devices and Virtual Private Networks and this report doesn’t disappoint.

More than one in five (21%) respondents aged 12+ reported using a VPN, with the main purpose of securing communications and Internet browsing (57%).

A relatively modest 36% said they use a VPN to access free content while 32% said the aim was to access geo-blocked content unavailable in Canada. Just over a quarter (27%) said that accessing content from overseas at a reasonable price was the main motivator.

One in ten (10%) of respondents reported using a set-top box, with 78% stating they use them to access paid-for content. Interestingly, only a small number say they use the devices to infringe.

“A minority use set-top boxes to access other content that is not legal or they are unsure if it is legal (16%), or to access live sports that are not legal or they are unsure if it is legal (11%),” the report notes.

“Individuals who consumed a mix of legal and illegal content online are more likely to use VPN services (42%) or TV set-top boxes (21%) than consumers who only downloaded or streamed/accessed legal content.”

Kantar says that the findings of the report will be used to help policymakers evaluate how Canada’s Copyright Act is coping with a changing market and technological developments.

“This research will provide the necessary information required to further develop copyright policy in Canada, as well as to provide a foundation to assess the effectiveness of the measures to address copyright infringement, should future analysis be undertaken,” it concludes.

The full report can be found here (pdf)

Source: TF, for the latest info on copyright, file-sharing, torrent sites and more. We also have VPN reviews, discounts, offers and coupons.

MagPi 70: Home automation with Raspberry Pi

Post Syndicated from Rob Zwetsloot original https://www.raspberrypi.org/blog/magpi-70-home-automation/

Hey folks, Rob here! It’s the last Thursday of the month, and that means it’s time for a brand-new The MagPi. Issue 70 is all about home automation using your favourite microcomputer, the Raspberry Pi.

Cover of The MagPi 70 — Raspberry Pi home automation and tech upcycling

Home automation in this month’s The MagPi!

Raspberry Pi home automation

We think home automation is an excellent use of the Raspberry Pi, hiding it around your house and letting it power your lights and doorbells and…fish tanks? We show you how to do all of that, and give you some excellent tips on how to add even more automation to your home in our ten-page cover feature.

Upcycle your life

Our other big feature this issue covers upcycling, the hot trend of taking old electronics and making them better than new with some custom code and a tactically placed Raspberry Pi. For this feature, we had a chat with Martin Mander, upcycler extraordinaire, to find out his top tips for hacking your old hardware.

Article on upcycling in The MagPi 70 — Raspberry Pi home automation and tech upcycling

Upcycling is a lot of fun

But wait, there’s more!

If for some reason you want even more content, you’re in luck! We have some fun tutorials for you to try, like creating a theremin and turning a Babbage into an IoT nanny cam. We also continue our quest to make a video game in C++. Our project showcase is headlined by the Teslonda on page 28, a Honda/Tesla car hybrid that is just wonderful.

Diddyborg V2 review in The MagPi 70 — Raspberry Pi home automation and tech upcycling

We review PiBorg’s latest robot

All this comes with our definitive reviews and the community section where we celebrate you, our amazing community! You’re all good beans

Teslonda article in The MagPi 70 — Raspberry Pi home automation and tech upcycling

An amazing, and practical, Raspberry Pi project

Get The MagPi 70

Issue 70 is available today from WHSmith, Tesco, Sainsbury’s, and Asda. If you live in the US, head over to your local Barnes & Noble or Micro Center in the next few days for a print copy. You can also get the new issue online from our store, or digitally via our Android and iOS apps. And don’t forget, there’s always the free PDF as well.

New subscription offer!

Want to support the Raspberry Pi Foundation and the magazine? We’ve launched a new way to subscribe to the print version of The MagPi: you can now take out a monthly £4 subscription to the magazine, effectively creating a rolling pre-order system that saves you money on each issue.

The MagPi subscription offer — Raspberry Pi home automation and tech upcycling

You can also take out a twelve-month print subscription and get a Pi Zero W plus case and adapter cables absolutely free! This offer does not currently have an end date.

That’s it for today! See you next month.

Animated GIF: a door slides open and Captain Picard emerges hesitantly

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Monitoring with Azure and Grafana

Post Syndicated from Blogs on Grafana Labs Blog original https://grafana.com/blog/2018/05/31/monitoring-with-azure-and-grafana/

Monitoring with Azure and Grafana What is whitebox monitoring?
Why do we monitor our systems?
What is the Azure Monitor plugin and how can I use it to monitor my Azure resources?
Recently, I spoke at Swetugg 2018, a .NET conference held in Stockholm, Sweden to answer these questions. In this video you’ll learn some basic monitoring principles, some of the tools we use to monitor our systems, and get an inside look at the new Azure Monitor plugin for Grafana.

Hiring a Director of Sales

Post Syndicated from Yev original https://www.backblaze.com/blog/hiring-a-director-of-sales/

Backblaze is hiring a Director of Sales. This is a critical role for Backblaze as we continue to grow the team. We need a strong leader who has experience in scaling a sales team and who has an excellent track record for exceeding goals by selling Software as a Service (SaaS) solutions. In addition, this leader will need to be highly motivated, as well as able to create and develop a highly-motivated, success oriented sales team that has fun and enjoys what they do.

The History of Backblaze from our CEO
In 2007, after a friend’s computer crash caused her some suffering, we realized that with every photo, video, song, and document going digital, everyone would eventually lose all of their information. Five of us quit our jobs to start a company with the goal of making it easy for people to back up their data.

Like many startups, for a while we worked out of a co-founder’s one-bedroom apartment. Unlike most startups, we made an explicit agreement not to raise funding during the first year. We would then touch base every six months and decide whether to raise or not. We wanted to focus on building the company and the product, not on pitching and slide decks. And critically, we wanted to build a culture that understood money comes from customers, not the magical VC giving tree. Over the course of 5 years we built a profitable, multi-million dollar revenue business — and only then did we raise a VC round.

Fast forward 10 years later and our world looks quite different. You’ll have some fantastic assets to work with:

  • A brand millions recognize for openness, ease-of-use, and affordability.
  • A computer backup service that stores over 500 petabytes of data, has recovered over 30 billion files for hundreds of thousands of paying customers — most of whom self-identify as being the people that find and recommend technology products to their friends.
  • Our B2 service that provides the lowest cost cloud storage on the planet at 1/4th the price Amazon, Google or Microsoft charges. While being a newer product on the market, it already has over 100,000 IT and developers signed up as well as an ecosystem building up around it.
  • A growing, profitable and cash-flow positive company.
  • And last, but most definitely not least: a great sales team.

You might be saying, “sounds like you’ve got this under control — why do you need me?” Don’t be misled. We need you. Here’s why:

  • We have a great team, but we are in the process of expanding and we need to develop a structure that will easily scale and provide the most success to drive revenue.
  • We just launched our outbound sales efforts and we need someone to help develop that into a fully successful program that’s building a strong pipeline and closing business.
  • We need someone to work with the marketing department and figure out how to generate more inbound opportunities that the sales team can follow up on and close.
  • We need someone who will work closely in developing the skills of our current sales team and build a path for career growth and advancement.
  • We want someone to manage our Customer Success program.

So that’s a bit about us. What are we looking for in you?

Experience: As a sales leader, you will strategically build and drive the territory’s sales pipeline by assembling and leading a skilled team of sales professionals. This leader should be familiar with generating, developing and closing software subscription (SaaS) opportunities. We are looking for a self-starter who can manage a team and make an immediate impact of selling our Backup and Cloud Storage solutions. In this role, the sales leader will work closely with the VP of Sales, marketing staff, and service staff to develop and implement specific strategic plans to achieve and exceed revenue targets, including new business acquisition as well as build out our customer success program.

Leadership: We have an experienced team who’s brought us to where we are today. You need to have the people and management skills to get them excited about working with you. You need to be a strong leader and compassionate about developing and supporting your team.

Data driven and creative: The data has to show something makes sense before we scale it up. However, without creativity, it’s easy to say “the data shows it’s impossible” or to find a local maximum. Whether it’s deciding how to scale the team, figuring out what our outbound sales efforts should look like or putting a plan in place to develop the team for career growth, we’ve seen a bit of creativity get us places a few extra dollars couldn’t.

Jive with our culture: Strong leaders affect culture and the person we hire for this role may well shape, not only fit into, ours. But to shape the culture you have to be accepted by the organism, which means a certain set of shared values. We default to openness with our team, our customers, and everyone if possible. We love initiative — without arrogance or dictatorship. We work to create a place people enjoy showing up to work. That doesn’t mean ping pong tables and foosball (though we do try to have perks & fun), but it means people are friendly, non-political, working to build a good service but also a good place to work.

Do the work: Ideas and strategy are critical, but good execution makes them happen. We’re looking for someone who can help the team execute both from the perspective of being capable of guiding and organizing, but also someone who is hands-on themselves.

Additional Responsibilities needed for this role:

  • Recruit, coach, mentor, manage and lead a team of sales professionals to achieve yearly sales targets. This includes closing new business and expanding upon existing clientele.
  • Expand the customer success program to provide the best customer experience possible resulting in upsell opportunities and a high retention rate.
  • Develop effective sales strategies and deliver compelling product demonstrations and sales pitches.
  • Acquire and develop the appropriate sales tools to make the team efficient in their daily work flow.
  • Apply a thorough understanding of the marketplace, industry trends, funding developments, and products to all management activities and strategic sales decisions.
  • Ensure that sales department operations function smoothly, with the goal of facilitating sales and/or closings; operational responsibilities include accurate pipeline reporting and sales forecasts.
  • This position will report directly to the VP of Sales and will be staffed in our headquarters in San Mateo, CA.

Requirements:

  • 7 – 10+ years of successful sales leadership experience as measured by sales performance against goals.
    Experience in developing skill sets and providing career growth and opportunities through advancement of team members.
  • Background in selling SaaS technologies with a strong track record of success.
  • Strong presentation and communication skills.
  • Must be able to travel occasionally nationwide.
  • BA/BS degree required

Think you want to join us on this adventure?
Send an email to jobscontact@backblaze.com with the subject “Director of Sales.” (Recruiters and agencies, please don’t email us.) Include a resume and answer these two questions:

  1. How would you approach evaluating the current sales team and what is your process for developing a growth strategy to scale the team?
  2. What are the goals you would set for yourself in the 3 month and 1-year timeframes?

Thank you for taking the time to read this and I hope that this sounds like the opportunity for which you’ve been waiting.

Backblaze is an Equal Opportunity Employer.

The post Hiring a Director of Sales appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

Amazon Neptune Generally Available

Post Syndicated from Randall Hunt original https://aws.amazon.com/blogs/aws/amazon-neptune-generally-available/

Amazon Neptune is now Generally Available in US East (N. Virginia), US East (Ohio), US West (Oregon), and EU (Ireland). Amazon Neptune is a fast, reliable, fully-managed graph database service that makes it easy to build and run applications that work with highly connected datasets. At the core of Neptune is a purpose-built, high-performance graph database engine optimized for storing billions of relationships and querying the graph with millisecond latencies. Neptune supports two popular graph models, Property Graph and RDF, through Apache TinkerPop Gremlin and SPARQL, allowing you to easily build queries that efficiently navigate highly connected datasets. Neptune can be used to power everything from recommendation engines and knowledge graphs to drug discovery and network security. Neptune is fully-managed with automatic minor version upgrades, backups, encryption, and fail-over. I wrote about Neptune in detail for AWS re:Invent last year and customers have been using the preview and providing great feedback that the team has used to prepare the service for GA.

Now that Amazon Neptune is generally available there are a few changes from the preview:

Launching an Amazon Neptune Cluster

Launching a Neptune cluster is as easy as navigating to the AWS Management Console and clicking create cluster. Of course you can also launch with CloudFormation, the CLI, or the SDKs.

You can monitor your cluster health and the health of individual instances through Amazon CloudWatch and the console.

Additional Resources

We’ve created two repos with some additional tools and examples here. You can expect continuous development on these repos as we add additional tools and examples.

  • Amazon Neptune Tools Repo
    This repo has a useful tool for converting GraphML files into Neptune compatible CSVs for bulk loading from S3.
  • Amazon Neptune Samples Repo
    This repo has a really cool example of building a collaborative filtering recommendation engine for video game preferences.

Purpose Built Databases

There’s an industry trend where we’re moving more and more onto purpose-built databases. Developers and businesses want to access their data in the format that makes the most sense for their applications. As cloud resources make transforming large datasets easier with tools like AWS Glue, we have a lot more options than we used to for accessing our data. With tools like Amazon Redshift, Amazon Athena, Amazon Aurora, Amazon DynamoDB, and more we get to choose the best database for the job or even enable entirely new use-cases. Amazon Neptune is perfect for workloads where the data is highly connected across data rich edges.

I’m really excited about graph databases and I see a huge number of applications. Looking for ideas of cool things to build? I’d love to build a web crawler in AWS Lambda that uses Neptune as the backing store. You could further enrich it by running Amazon Comprehend or Amazon Rekognition on the text and images found and creating a search engine on top of Neptune.

As always, feel free to reach out in the comments or on twitter to provide any feedback!

Randall