Tag Archives: Backing Up

What’s the Diff: NAS vs. SAN

Post Syndicated from Vinodh Subramanian original https://www.backblaze.com/blog/whats-the-diff-nas-vs-san/

A diagram showing how NAS vs. SAN store data on a network.

The terms NAS and SAN can be confusing—the technology is similar and, making matters worse, the acronyms are the reverse of each other. NAS stands for network attached storage and SAN stands for storage area network. They were both developed to solve the problem of making stored data available to many users at once. But, they couldn’t be more different in how they achieve that goal.

The TL/DR:

  • NAS is a single storage device that serves files over ethernet and is relatively inexpensive. NAS devices are easier for a home user or small business to set up.
  • A SAN is a tightly coupled network of multiple devices that is more expensive and complex to set up and manage. A SAN is better suited for larger businesses and requires administration by IT staff. 

Read on and we’ll dissect the nuances of NAS and SANs to help you make informed decisions about which solution best suits your storage needs.

Check Out Our New Technical Documentation Portal

When you’re working on a storage project, you need to be able to find instructions about the tools you’re using quickly. And, it helps if those instructions are easy to use, easy to understand, and easy to share. Our Technical Documentation Portal has been completely overhauled to deliver on-demand content in a user-friendly way so you can find the information you need. Check out the NAS section, including all of our Integration Guides.

Basic Definitions: What Is NAS?

NAS is a device or devices with a large data storage capacity that provides file-based data storage services to other devices on a network. Usually, they also have a client or web portal interface that’s easy to navigate, as well as services like QNAP’s Hybrid Backup Sync or Synology’s Hyper Backup to help manage your files. In other words, NAS is synonymous with user-friendly file sharing. 

A photo of a Synology NAS device.
NAS with eight drive bays for 3.5″ disk drives.

At its core, NAS operates as a standalone device connected to a network, offering shared access to files and folders. NAS volumes appear to the user as network-mounted volumes. The files to be served are typically contained on one or more hard drives in the system, often arranged in RAID arrays. Generally, the more drive bays available within the NAS, the larger and more flexible storage options you have.

Key Characteristics of NAS:

  • File-Level Access: NAS provides file-level access, ideal for environments where collaborative work and content sharing are paramount.
  • Simplicity: NAS solutions offer straightforward setups and intuitive interfaces, making them accessible to users with varying levels of technical expertise.
  • Scalability: While NAS devices can be expanded by adding more drives, there may be limitations in terms of performance and scalability for large-scale enterprise use.

How NAS Works

The NAS device itself is a network node—much like computers and other TCP/IP devices, all of which maintain their own IP address—and the NAS file service uses the ethernet network to send and receive files. This system employs protocols like network file system (NFS) and server message block (SMB), enabling seamless data exchange between multiple users.

A diagram showing how a NAS stores information on a network. A NAS device is at the starting point, flowing into a network switch, then out to network connected clients (computers).
The NAS system and clients connect via your local network—all file service occurs via ethernet.

Benefits of NAS

NAS devices are designed to be easy to manage, making them a popular choice for home users, small businesses, and departments seeking straightforward centralized storage. They offer an easy way for multiple users in multiple locations to access data, which is valuable when users are collaborating on projects or need to share information. 

For individual home users, if you’re currently using external hard drives or direct attached storage, which can be vulnerable to drive failure, upgrading to a NAS ensures your data is better protected.  

For small business or departments, installing NAS is typically driven by the desire to share files locally and remotely, have files available 24/7, achieve data redundancy, have the ability to replace and upgrade hard drives in the system, and most importantly, support integrations with cloud storage that provide a location for necessary automatic data backups.

NAS offers robust access controls and security mechanisms to facilitate collaborative efforts. Moreover, it empowers non-technical individuals to oversee and manage data access through an embedded web server. Its built-in redundancy, often achieved through RAID configurations, ensures solid data resilience. This technology merges multiple drives into a cohesive unit, mimicking a single, expansive volume capable of withstanding the failure of a subset of its constituent drives.

Download Our Complete NAS Guide ➔ 

Summary of NAS Benefits:

  • Relatively inexpensive.
  • A self-contained solution.
  • Easy administration.
  • Remote data availability and 24/7 access.
  • Wide array of systems and sizes to choose from.
  • Drive failure-tolerant storage volumes.
  • Automatic backups to other devices and the cloud.

Limitations of NAS

The weaknesses of NAS primarily revolve around scalability and performance. If more users need access, the server might struggle to keep pace. If you overprovisioned your NAS, you may be able to add storage. But sooner or later you’ll need to upgrade to a more powerful system with a bigger on-board processor, more memory, and faster and larger network connections. 

Another drawback ties back to ethernet’s inherent nature. Ethernet divides data into packets, forwarding them to their destination. Yet, depending on network traffic or other issues, potential delays or disorder in packet transmission can hinder file availability until all packets arrive and are put back in order. 

Although minor latency (slowness) is not usually noticed by users for small files, in data-intensive domains like video production, where large files are at play, even milliseconds of latency can disrupt operations, particularly video editing workflows.

Basic Definitions: What Is a SAN?

On the other end of the spectrum, SANs are engineered for high-performance and mission-critical applications. They function by connecting multiple storage devices, such as disk arrays or tape libraries, to a dedicated network that is separate from the main local area network (LAN). This isolation ensures that storage traffic doesn’t interfere with regular network traffic, leading to optimized performance and data availability.

Unlike NAS, a SAN operates at the block level, allowing servers to access storage blocks directly. This architecture is optimized for data-intensive tasks like database management and virtualization or video editing, where low latency and consistent high-speed access are essential.

Key Characteristics of SANs:

  • Block-Level Access: SANs provide direct access to storage blocks, which is advantageous for applications requiring fast, low-latency data retrieval.
  • Performance: SANs are designed to meet the rigorous demands of enterprise-level applications, ensuring reliable and high-speed data access.
  • Scalability: SANs offer greater scalability by connecting multiple storage devices, making them suitable for businesses with expanding storage needs.

How Does a SAN Work?

A SAN is built from a combination of servers and storage over a high speed, low latency interconnect that allows direct Fibre Channel (FC) connections from the client to the storage volume to provide the fastest possible performance. The SAN may also require a separate, private ethernet network between the server and clients to keep the file request traffic out of the FC network for even more performance. 

By joining together the clients, SAN server, and storage on a FC network, the SAN volumes appear and perform as if it were a directly connected hard drive. Storage traffic over FC avoids the TCP/IP packetization and latency issues, as well as any LAN congestion, ensuring the highest access speed available for media and mission critical stored data.

A diagram showing how a SAN works. Several server endpoints, including a metadata server and storage arrays flow through a Fibre Channel switch, then to the network endpoints (computers).
The SAN management server, storage arrays, and clients all connect via a FC network—all file serving occurs over Fibre Channel.

Benefits of a SAN

Because it’s considerably more complex and expensive than NAS, a SAN is typically used by businesses versus individuals and typically requires administration by an IT staff. 

The primary strength of a SAN is that it allows simultaneous shared access to shared storage that becomes faster with the addition of storage controllers. SANs are optimized for data-intensive applications. For example, hundreds of video editors can simultaneously access tens of GB per second of storage simultaneously without straining the network. 

SANs can be easily expanded by adding more storage devices, making them suitable for growing storage needs. Storage resources can be efficiently managed and allocated from a central location. SANs also typically include redundancy and fault tolerance mechanisms to ensure data integrity and availability.

Summary of a SAN’s Benefits:

  • Extremely fast data access with low latency.
  • Relieves stress on a local area network.
  • Can be scaled up to the limits of the interconnect.
  • Operating system level (“native”) access to files.
  • Often the only solution for demanding applications requiring concurrent shared access.

Limitations of a SAN

The challenge of a SAN can be summed up in its cost and administration requirements—having to dedicate and maintain both a separate ethernet network for metadata file requests and implement a FC network can be a considerable investment. That being said, a SAN is often the only way to provide very fast data access for a large number of users that also can scale to supporting hundreds of users at the same time.

The Main Differences Between NAS and SANs

NAS SAN
Use case Often used in homes and small to medium sized businesses. Often used in professional and enterprise environments.
Cost Less expensive. More expensive.
Ease of administration Easier to manage. Requires more IT administration.
How data is accessed Data accessed as if it were a network-attached drive. Servers access data as if it were a local hard drive.
Speed Speed is dependent on local TCP/IP ethernet network, typically 1GbE to 10GbE but can be up to 25GbE or even 40GbE connections, and affected by the number of other users accessing the storage at the same time. Generally slower throughput and higher latency due to the nature of ethernet packetization, waiting for the file server, and latency in general. High speed using Fibre Channel, most commonly available in 16 Gb/s to 32 Gb/s however newer standards can go up to 128 Gb/s. FC can be delivered via high speed ethernet such as 10Gbit or 40Gbit+ networks using protocols such as FCoE and iSCSI.
Network connection SMB/CIFS, NFS, SFTP, and WebDAV. Fibre Channel, iSCSI, FCoE.
Scalability Lower-end not highly scalable; high-end NAS scale to petabytes using clusters or scale-out nodes. Can add more storage controllers, or expanded storage arrays allowing SAN admins to scale performance, storage, or both.
Networking method Simply connects to your existing ethernet network. Simply connects to your existing ethernet network.
Simply connects to your existing ethernet network. Entry level systems often have a single point of failure, e.g. power supply. Fault tolerant network and systems with redundant functionality.
Limitations Subject to general ethernet issues. Behavior is more predictable in controlled, dedicated environments.

Choosing the Right Solution

When considering a NAS device or a SAN, you might find it helpful to think of it this way: NAS is simple to set up, easy to administer, and great for general purpose applications. Meanwhile, a SAN can be more challenging to set up and administer, but it’s often the only way to make shared storage available for mission critical and high performance applications.

The choice between a NAS device and a SAN hinges on understanding your unique storage requirements and workloads. NAS is an excellent choice for environments prioritizing collaborative sharing and simple management. In contrast, a SAN shines when performance and scalability are top priorities, particularly for businesses dealing with data-heavy applications.

Ultimately, the decision should factor in aspects such as budget, anticipated growth, workload demands, and the expertise of your IT team. Striking the right balance between ease of use, performance, and scalability will help ensure your chosen storage solution aligns seamlessly with your goals.

Are You Using NAS, a SAN, or Both?

If you are using a NAS device or a SAN, we’d love to hear from you about what you’re using and how you’re using them in the comments.

The post What’s the Diff: NAS vs. SAN appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

SSD 101: How to Upgrade Your Computer With an SSD

Post Syndicated from Andy Klein original https://www.backblaze.com/blog/ssd-upgrade-guide/

A decorative image showing an a hard drive and a solid state drive.
Editor’s note: Since it was published in 2019, this post has been updated in 2021 and 2023 with the latest information to help you take advantage of SSDs.

Solid-state drives (SSDs) have become the norm for most laptops and desktops, replacing the older hard disk drives (HDDs) that had been in use for decades previously. If your computer still relies on an HDD, it might be time to consider upgrading to an SSD for improved performance.

Upgrading to an SSD can give your computer a significant speed and responsiveness boost, especially if your machine is more than a few years old. However, before taking the plunge, it’s essential to weigh practical considerations. Let’s take a closer look at SSDs and the factors you should consider.

What Is an SSD?

An SSD is a type of data storage device used in computers and other electronic devices. Unlike traditional HDDs, which use spinning disks and mechanical read/write heads to store and retrieve data, SSDs rely on NAND-based flash memory to store information. This flash memory is similar to the kind used in USB drives and memory cards, but it’s optimized for higher performance and reliability.

Refresher: What Is NAND?

NAND stands for “Not And.” It’s a type of logic gate used in digital circuits, specifically in memory and storage devices. In the context of NAND-based flash memory used in SSDs, the term NAND refers to the electronic structure of the memory cells that store data. The name NAND comes from its logical operation, which is the complement of the AND operation. NAND flash memory is a type of non-volatile storage, meaning it retains data even when the power is turned off, which makes it well-suited for use with things like SSDs and other data storage devices. That’s different from the regular RAM in your computer, which is reset when you turn off or restart the computer.

Compared to HDDs, SSDs are more shock resistant (due to their lack of moving parts) and are less likely to be affected by magnetic fields. They also offer faster data access times, quicker boot-up and application load times, and better overall responsiveness. 

A photo of the internal hardware of a 2.5"SSD. Captions indicate where the cache, controller, and memory are, and that it is shock resistant up to 1500g.

For more about the differences between HDDs and SSDs, check out Hard Disk Drive vs. Solid State Drive: What’s the Diff? or our two-part series, HDD vs. SSD: What Does the Future for Storage Hold?.

Why Upgrade to an SSD?

Because of their speed and efficiency, SSDs have become the preferred choice for many computing applications, ranging from laptops and desktops to servers and data centers. They are especially useful in situations where speed and reliability are crucial, such as in gaming, content creation, and tasks involving large data transfers. Despite typically offering less storage capacity compared to HDDs of similar cost, SSD performance benefits often outweigh the storage trade-off, making them a popular choice.

Depending on the task at hand, SSDs can be up to 10 times faster than their HDD counterparts. Replacing your hard drive with an SSD is one of the best things you can do to dramatically improve the performance of your older computer.

A photo of a Samsung 2.5" SSD.
Samsung 870 QVO SATA III 2.5″ SSD 1TB.

Without any moving parts, SSDs operate more quietly, more efficiently, and with fewer breakable things than hard drives that have spinning platters. Read and write speeds for SSDs are much better than hard drives, resulting in noticeably faster operations.

For you, that means less time waiting for stuff to happen. An SSD is worth looking into if you’re frequently seeing a spinning wheel cursor on your computer screen. Modern operating systems rely more on virtual memory management, utilizing temporary swap files that are written to the disk. A faster SSD minimizes the performance impact caused by this process.

If you have just one drive in your laptop or desktop, you could replace an HDD or small SSD with a 1TB SSD for less than $40. For those dealing with substantial amounts of data, concentrating on replacing the drive that houses your operating system and applications can yield a significant speed boost. Put your working data on additional internal or external hard drives, and you’re ready to tackle a mountain of photos, videos, or supersized databases. Just be sure to implement a backup plan to make sure you keep a copy of that data safe on additional local drives, network attached drives, or in the cloud.

Are There Any Reasons Not to Upgrade to an SSD?

If SSDs are so much better than hard drives, why aren’t all drives SSDs? The two biggest reasons are cost and capacity. SSDs are more expensive than hard drives. A 1TB SSD or HDD now cost about the same, $30–$50, with HDDs being slightly less, maybe around $25. 

That’s not much of a difference, but as drive capacity gets larger, the cost differential gets increasingly larger. For example, an 8TB HDD drive runs $120–$180, while 8TB SSDs start at around $350. In short, while upgrading the 1TB internal hard drive on your computer to an SSD is cost effective, the same may not be true for replacing larger capacity drives, like those used in external drives, unless the increased speed is worth the increased cost.

Whether your computer can use an SSD is another question. It all depends on the computer’s age and how it was designed. Let’s take a look at that question next.

How Do You Upgrade to an SSD?

Does your computer use a regular off-the-shelf SATA HDD? If so, you can upgrade it with an SSD. 

SSDs are compatible with both Macs and PCs. All current Mac laptops come with SSDs. Both iMacs and Mac Pros come with SSDs as well. Around 2010, Apple started moving to only SSD storage on most of its devices. That said, some Mac desktop computers continued to offer the option of both SSD and HDD storage until 2020, a setup they called a Fusion Drive

Note that as of November 2021, Apple does not offer any Macs with a Fusion Drive. Basically, if you bought your device before 2010 or you have a desktop computer from 2021 or earlier, there’s a chance you may be using an HDD.

Determine Your Disk Type in a Mac

To determine what kind of drive your Mac uses, click on the Apple menu and select About This Mac. 

Avoid the pitfall of selecting the Storage tab in the top menu. What you’ll find is that the default name of your drive is “Macintosh HD” which is confusing, given that they’re referring to the internal storage of the computer as a hard drive when (in most cases), your drive is an SSD. While you can find information about your drive on this screen, we prefer the method that provides maximum clarity. 

So, on the Overview screen, click System Report. Bonus: You’ll also see what type of processor you have and your macOS version (which will be useful later).

A screenshot of the about this Mac overview tab.

Once there, select the Storage tab, then the volume name you want to identify. You should see a line called Medium Type, which will tell you what kind of drive you have. 

A screenshot of the storage tab under the Mac System Report screen.

Determine Your Disk Type in a PC

To determine your disk type in a Windows PC, first open the Task Manager in Windows:

  1. Right-click the Start button and click Run. In the Run Command window, type dfrgui and click OK.
A screenshot of the run screen in a Windows computer.
  1. On the next screen, the type of drive will be listed under the Media Type column.
A screenshot of a Windows computer Optimize Drives window.

Can I Upgrade to a Better SSD?

Even if your computer already has an SSD, you may be able to upgrade it with a larger, faster SSD model. Besides SATA-based hard drive replacements, some later model PCs can be upgraded with M.2 SSDs, which look more like RAM chips than hard drives. 

Some Apple laptops made before 2016 that already shipped with SSDs can be upgraded with larger ones. However, you will need to upgrade to a Mac-specific SSD. Check Other World Computing and Transcend to find ones designed to work. Apple laptop models made after 2016 have SSDs soldered to the motherboard, so you’re stuck with what you have.

A photo of an M.2 SSD.
M.2 SSD.

How to Install an SSD

If you’re comfortable tinkering with your computer’s guts, upgrading it with an SSD is a pretty common do-it-yourself project. Many companies offer hassle-free plug-and-play SSD replacements. Check out Amazon or NewEgg and you’ll have an embarrassment of riches. The choice is yours: Samsung, SanDisk, Crucial, and Toshiba are all popular SSD makers. There are many others, too.

However, if computer hardware isn’t your forte, it might not be worth the effort to learn from scratch. SSD upgrades are such a common aftermarket improvement most independent computer repair and service specialists will take on the task if you’re willing to pay them. Some throw in a data transfer if you’re lucky, or a skilled negotiator. Ask your friends and colleagues for recommendations. You can also hit up services like Angi to find someone.

If you are DIY inclined, YouTube has tons of walkthroughs like this one for desktop PCs, this one for laptops, and this one aimed at Mac users.

A photo of an HDD/SSD ot 3.5" drive bay adapter.
HDD/SSD to 3.5″ drive bay adapter.

Many SSDs replace 2.5 inch HDDs. Those are the same drives you find in laptop computers and even small desktop models. Have a desktop computer that uses a 3.5 inch hard drive? You may need to use a 2.5 inch to 3.5 inch mounting adapter.

A Word on SSD Compatibility

Beyond the drive size, it’s a good idea to check to see if the SSD you want to buy is compatible with your laptop or desktop, especially if your system is older than a couple of years. Here are articles from Tom’s Hardware and ShareUs which can help with that.

How to Migrate to an SSD

Buying a replacement SSD is the first step. Moving your data onto the SSD is the next step. To achieve this, you need two essential components: cloning software and an external drive case, sled, or enclosure. These tools enable you to connect your SSD to your computer through its USB port or another data transfer interface.

Cloning software creates an exact replica of your internal hard drive’s data. Once this data is successfully migrated to the SSD, you can then insert the new drive into your computer. I prefer to clone a hard drive onto an SSD whenever possible. When executed correctly, a cloned SSD retains its bootable capabilities, providing a true plug-and-play experience. Just copying files between the two drives instead may not copy all the data you need to get the computer to boot with the new drive.

How to Clone a Hard Drive to an SSD

When you buy a new SSD or even a fresh hard drive, it’s unlikely that the operating system you need will be pre-installed. Cloning your existing hard drive fixes that. However, there are instances where this may not be feasible. For example, maybe you’ve installed the SSD in a computer that previously had a bad hard drive. If so, you can do what’s called a clean install and start fresh. Different operating system providers offer distinct guidelines for this procedure. Here’s a link to Microsoft’s clean install procedure, and Apple’s clean install instructions.

As we said at the outset, SSDs tend to come at a higher cost per gigabyte compared to traditional hard drives. You may not be able to afford as large an SSD as your current drive, so make sure your data will fit on your new drive. If it won’t, you might have to pare down first. Additionally, it’s wise to leave some room for expansion. The last thing you want to do is immediately max out your new, fast drive.

Now that you’ve successfully cloned your drive and integrated the SSD into your system, what do you do with the old drive? If it’s still functional, repurposing the external drive chassis utilized during migration is a practical option. It can continue to serve as a standalone external drive or become part of a disk array, such as a network attached storage (NAS) device. You can use it for local back up—something we strongly recommend doing—in addition to using cloud back up like Backblaze. Or, just use it for extra storage needs, like for your photos or music.

Make Sure to Back Up

SSD upgrades are commonplace, but that doesn’t mean things don’t go wrong that can stop you dead in your tracks. If your computer is working fine before the SSD upgrade, make sure you have a complete backup of your computer to restore from in the event something goes wrong.

More Questions About SSDs?

You might enjoy reading other posts in our SSD 101 series.

The post SSD 101: How to Upgrade Your Computer With an SSD appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

Backblaze Product and Pricing Updates

Post Syndicated from Gleb Budman original https://www.backblaze.com/blog/2023-product-announcement/

A decorative image showing the Backblaze logo on a cloud. A title reads Product Updates and Upgrades

Over the coming months, Backblaze will make big updates and upgrades to both our products—B2 Cloud Storage and Computer Backup. Considering the volume of new stuff on the horizon, I’m dropping into the blog today to explain what’s happening, when, and why for our customers as well as any others who are considering adopting our services. Here’s what’s new.

B2 Cloud Storage Updates

Price, Egress, and Product Upgrades

Meeting and exceeding customers’ needs for building applications, protecting data, supporting media workflows, and more is the top priority for B2 Cloud Storage. To further these efforts, we’ll be implementing the following updates:

Price Changes

Storage Price: Effective October 3, 2023, we are increasing the monthly pay-as-you-go storage rate from $5/TB to $6/TB. The price of B2 Reserve will not change.

Free Egress: Also effective October 3, we’re making egress free (i.e. free download of data) for all B2 Cloud Storage customers—both pay-as-you-go and B2 Reserve—up to three times the amount of data you store with us, with any additional egress priced at just $0.01/GB. Because supporting an open cloud environment is central to our mission, expanding free egress to all customers so they can move data when and where they prefer is a key next step.

Backblaze B2 Upgrades

From Object Lock for ransomware protection, to Cloud Replication for redundancy, to more data centers to support data location needs, Backblaze has consistently improved B2 Cloud Storage. Stay tuned for more this fall, when we’ll announce upload performance upgrades, expanded integrations, and more partnerships.

Things That Aren’t Changing

Storage pricing on committed contracts, B2 Reserve pricing, and unlimited free egress between Backblaze B2 and many leading content delivery network (CDN) and compute partners are all not changing. 

Why the Changes for B2 Cloud Storage?

1. Continuing to provide the best cloud storage.

I am excited that B2 Cloud Storage continues to be the best high-quality and low-cost alternative to traditional cloud providers like AWS for businesses of all sizes. After seven years in service with no price increases, the bar was very high for considering any change to our pricing. We invest in making Backblaze B2 a better cloud storage provider every day. A price increase enables us to continue doing so into the future.

2. Advancing the freedom of customers’ data.

We’ve heard from customers that one of the greatest benefits of B2 Cloud Storage is freedom—freedom from complexity, runaway bills, and data lock-in. We wanted to double down on these benefits and further empower our customers to leverage the open cloud to use their data how and where they wish. Making egress free supports all these benefits for our customers.

Backblaze Computer Backup

Price, Version History, Version 9.0, and Admin Upgrades

To expand our ability to provide astonishingly easy computer backup that is as reliable as it is trustworthy and affordable, we’re instituting the following updates to Backblaze Computer Backup and sharing some upcoming product upgrades:

  • Computer Backup Pricing: Effective October 3, new purchases and renewals will be $9/month, $99/year, and $189 for two-year subscription plans, and Forever Version History pricing will be $0.006/GB.
  • Free One Year Extended Version History: Also effective October 3, all Computer Backup licenses may add One Year Extended Version History, previously a $2 per month expense, for free. Being able to recover deleted or altered files up to a year later saves Computer Backup users from huge headaches, and now this benefit is available to all subscribers. Starting October 3, log in to your account and select One Year of Extended Version History for free. 
  • Version 9.0: In September, the release of Version 9.0 will go live. Among some improvements to performance and usability, this release includes a highly requested new local restore experience for end users. We’ll share all the details with you in September when Version 9.0 goes live.
  • Groups Administration Upgrades: In addition to Version 9.0, we’ve got an exciting roadmap of upgrades to our Groups functionality aimed at serving our growing and evolving customer base. For those who need to manage everything from two to two thousand workstations, we’re excited to offer more peace of mind and control with expanded tools built for the enterprise at a price still ahead of the competition.

Why the Change for Computer Backup?

Since launching Computer Backup in 2008, we’ve stayed committed to a product that backs up all your data automatically to the cloud for a flat rate. Over the following 15 years, the average amount of data stored per user has grown tremendously, and our investments to build out our storage cloud to support that growth has increased to keep pace. 

At the same time, we’ve continued to invest in improving the product—as we have been recently with the upcoming release of Version 9.0, in our active development of new Group administration features, and in the free addition of optional One Year Extended Version history for all users. And, we still have more to do to ensure our product consistently lives up to its promise. 

To continue offering unlimited backup, innovating, and adding value to the best computer backup service, we need to align our pricing with our costs.

Thank You

We understand how valuable your data is to your business and your life, and the trust you place in Backlaze every day is not lost on me. We are deeply committed to our mission of making storing, using, and protecting that data astonishingly easy, and the updates I’ve shared today are a big step forward in ensuring we can do so for the long haul. So, in closing, I’ll say thank you for entrusting us with your precious data—we’re honored to serve you. 

FAQ: B2 Cloud Storage

Am I affected by this B2 Cloud Storage pricing update?

Maybe. This update applies to B2 Cloud Storage pay-as-you-go customers—those who pay variable monthly amounts based on their actual consumption of the service—who have not entered into committed contracts for one or more years.

When will I, as an existing B2 Cloud Storage pay-as-you-go customer, see this update in my monthly bill?

The updated pricing is effective October 3, 2023, so you will see it applied starting from this date to bills sent after this date.

How does Backblaze measure monthly average storage and free egress?

Backblaze measures pay-as-you-go customers’ usage in byte hours. The monthly storage average is based on the byte hours. As of October 3, 2023, monthly egress up to three times your average is free; any monthly egress above this 3x average is priced at $0.01 per GB.

Will Backblaze continue to offer unlimited free egress to CDN and compute partners?

Yes. This change has no impact on the unlimited free egress that Backblaze offers through leading CDN and compute partners including Fastly, Cloudflare, CacheFly, bunny.net, and Vultr.

How can I switch from pay-as-you-go B2 Cloud Storage to a B2 Reserve annual capacity bundle plan?

B2 Reserve bundles start at 20TB. You can explore B2 Reserve with our Sales Team here to discuss making a switch.

Is Backblaze still much more affordable than other cloud providers like AWS?

Yes. Backblaze remains highly affordable compared to other cloud storage providers. The service also remains roughly one-fifth the cost of AWS S3 for the combination of hot storage and egress, with the exact difference varying based on usage. For example, if you store 10TB in the U.S. West and also egress 10% of it in a month, your pricing from Backblaze and AWS is as follows:

Backblaze B2: Storage $6/TB + Egress $0/GB = $60

AWS S3: Storage $26/TB + Egress $0.09/GB = Storage $260 + Egress $90 = $350

In this instance, Backblaze is 17% or about one-fifth the cost of AWS S3.

What sort of improvements do you plan alongside the increase in pricing?

Beyond including free egress for all customers, we have a number of other upgrades and improvements in the pipeline. We’ll be announcing them in the coming months, but they include improvements to the upload experience, features to expand use cases for application storage customers, new integrations, and more partnerships.

Is Backlaze making any other updates to B2 Cloud Storage pricing, such as adding a minimum storage duration fee?

No. This is the extent of the update effective October 3, 2023. We also continue to believe that minimum storage duration fees as levied by some vendors run counter to the interests of many customers.

When was your last price increase?

This is the only price increase we have had since we launched B2 Cloud Storage in 2015.

FAQ: Computer Backup

What are the new prices?

Monthly licenses will be $9, yearly licenses will be $99, and two-year licenses will be $189. One Year Extended Version History will be available for free to those who wish to enable it. The $2 per month charge for Forever Version History will be removed while the incremental rate for when a file has been changed, modified, or deleted over a year ago will be $0.006/GB/month.

When are prices changing?

October 3, 2023 at 00:00 UTC is when the price increase will go into effect for new purchases and renewals. Existing contracts and licenses will be honored for their duration, and any prorated purchases after that time will be prorated at the new rate.

How does Extended Version History work?

Extended Version History allows you to “go back in time” further to retrieve earlier versions of your data. By default that setting is set to 30 days. With this update, you can choose to keep versions up to one year old for free.

What is a version?

When an individual file is changed, updated, edited, or deleted, without the file name changing, a new version is created.

When will the One Year Extended Version History option be included with my license?

On October 3, 2023, we’ll be removing the charge for selecting One Year Extended Version History. Any changes made to that setting ahead of that date will result in a prorated charge to the payment method on file.

I do not have One Year Extended Version History. Do I need to do anything to get it?

Yes. We will not be changing anyone’s settings on their behalf, so please see below for instructions on how to change your version history settings to one year. Note: making changes to this setting before October 3 will result in a prorated charge, as noted above.

How do I add One Year Extended Version History to my account or to my Group’s backups?

For individual Backblaze users: simply log in to your Backblaze account and navigate to the Overview page. From there you’ll see a list of all your computers and their selected Version History. To make a change, press the Update button next to the computer you wish to add One Year Extended Version History for.

For Group admins: simply log in to your Backblaze account and navigate to the Groups Management page. From there, you’ll see a list of all of the Groups you manage and their selected Version History. To make a change, press the Update button next to the Group you wish to enable One Year Extended Version History for, and all computers within it will be enabled.

Can I still use Forever Version History?

Yes. Forever Version History is still available. The prior $2 per month charge will be removed, and only files changed, deleted, or modified over a year ago will be charged at the incremental $0.006/GB/month.

I already have One Year Extended Version History on my account. Will my price go up?

It depends on your payment plan. If you are on a monthly plan with One Year Extended Version History, you will not see an increase. However, anyone on a yearly plan will see an increase from $94 to $99, and for two-year licenses, your price will increase from $178 to $189.

The post Backblaze Product and Pricing Updates appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

Seven Reasons Your Backup Strategy Might Be Failing You

Post Syndicated from Kari Rivas original https://www.backblaze.com/blog/seven-reasons-your-backup-strategy-might-be-failing-you/

A decorative image showing a cloud with a backup symbol, then three circles with 3, 2, and 1. There are question marks behind the cloud.

Are you confident that your backup strategy has you covered? If not, it’s time to confront the reality that your backup strategy might not be as strong as you think. And even if you’re feeling great about it, it can never hurt to poke holes in your strategy to see where you need to shore up your defenses.

Whether you’re a small business owner wearing many hats (including the responsibility for backing up your company’s data) or a seasoned IT professional, you know that protecting your data is a top priority. The industry standard is the 3-2-1 backup strategy, which states you should have three copies of your data on two different kinds of media with at least one copy off-site or in the cloud. But a lot has changed since that standard was introduced. 

In this post, we’ll identify several ways your 3-2-1 strategy (and your backups in general) could fail. These are common mistakes that even professional IT teams can make. While 3-2-1 is a great place to start, especially if you’re not currently following that approach, it can now be considered table stakes. 

For larger businesses or any business wanting to fail proof its backups, read on to learn how you can plug the gaps in your 3-2-1 strategy and better secure your data from ransomware and other disasters.

Join the Webinar

There’s more to learn about how to shore up your data protection strategy. Join Backblaze on Thursday, August 10 at 10 a.m. PT/noon CT/5 p.m. UTC for a 30-minute webinar on “10 Common Data Protection Mistakes.”

Sign Up ➔ 

Let’s start with a quick review of the 3-2-1 strategy.

The 3-2-1 Backup Strategy

A 3-2-1 strategy means having at least three total copies of your data, two of which are local but on different media, and at least one off-site copy or in the cloud. For instance, a business may keep a local copy of its data on a server at the main office, a second copy of its data on a NAS device in the same location, and a third copy of its data in the public cloud, such as Backblaze B2 Cloud Storage. Hence, there are three copies of its data with two local copies on different media (the server and NAS) and one copy stored off-site in the cloud.

A diagram showing a 3-2-1 backup strategy, in which there are three copies of data, in two different locations, with one location off-site.

The 3-2-1 rule originated in 2005 when Peter Krogh, a photographer, writer, and consultant, introduced it in his book, “The DAM Book: Digital Asset Management for Photographers.” As this rule was developed almost 20 years ago, you can imagine that it may be outdated in some regards. Consider that 2005 was the year YouTube was founded. Let’s face it, a lot has changed since 2005, and today the 3-2-1 strategy is just the starting point. In fact, even if you’re faithfully following the 3-2-1 rule, there may still be some gaps in your data protection strategy.

While backups to external hard drives, tape, and other recordable media (CDs, DVDs, and SD cards) were common two decades ago, those modalities are now considered legacy storage. The public cloud was a relatively new innovation in 2005, so, at first, 3-2-1 did not even consider the possibilities of cloud storage. 

Arguably, the entire concept of “media” in 3-2-1 (as in having two local copies of your data on two different kinds of media) may not make sense in today’s modern IT environment. And, while an on-premises copy of your data typically offers the fastest Recovery Time Objective (RTO), having two local copies of your data will not protect against the multitude of potential natural disasters like fire, floods, tornados, and earthquakes. 

The “2” part of the 3-2-1 equation may make sense for consumers and sole proprietors (e.g., photographers, graphic designers, etc.) who are prone to hardware failure and for whom having a second copy of data on a NAS device or external hard drive is an easy solution, but enterprises have more complex infrastructures. 

Enterprises may be better served by having more than one off-site copy, in case of an on-premises data disaster. This can be easily automated with a cloud replication tool which allows you to store your data in different regions. (Backblaze offers Cloud Replication for this purpose.) Replicating your data across regions provides geographical separation from your production environment and added redundancy. The bottom line is that 3-2-1 is a good starting point for configuring your backup strategy, but it should not be taken as a one-size-fits-all approach.

The 3-2-1-1-0 Strategy

Some companies in the data protection space, like Veeam, have updated 3-2-1 with the 3-2-1-1-0 approach. This particular definition stipulates that you:

  • Maintain at least three copies of business data.
  • Store data on at least two different types of storage media.
  • Keep one copy of the backups in an off-site location.
  • Keep one copy of the media offline or air gapped.
  • Ensure all recoverability solutions have zero errors.
A diagram showing the 3-2-1-1-0 backup strategy.

The 3-2-1-1-0 approach addresses two important weaknesses of 3-2-1. First, 3-2-1 doesn’t address the prevalence of ransomware. Even if you follow 3-2-1 with fidelity, your data could still be vulnerable to a ransomware attack. The 3-2-1-1-0 rule covers this by requiring one copy to be offline or air gapped. With Object Lock, your data can be made immutable, which is considered a virtual air gap, thus fulfilling the 3-2-1-1-0 rule. 

Second, 3-2-1 does not consider disaster recovery (DR) needs. While backups are one part of your disaster recovery plan, your DR plan needs to consider many more factors. The “0” in 3-2-1-1-0 captures an important aspect of DR planning, which is that you must test your backups and ensure you can recover from them without error. Ultimately, you should architect your backup strategy to support your DR plan and the potential need for a recovery, rather than trying to abide by any particular backup rule.

Additional Gaps in Your Backup Strategy

As you can tell by now, there are many shades of gray when it comes to 3-2-1, and these varying interpretations can create areas of weakness in a business’ data protection plan. Review your own plan for the following seven common mistakes and close the gaps in your strategy by implementing the suggested best practices.

1. Using Sync Functionality Instead of Backing Up

You may be following 3-2-1, but if copies of your data are stored on a sync service like Google Drive, Dropbox, or OneDrive, you’re not fully protected. Syncing your data does not allow you to recover from previous versions with the level of granularity that a backup offers.

Best Practice: Instead, ensure you have three copies of your data protected by true backup functionality.

2. Counting Production Data as a Backup

Some interpret the production data to be one of the three copies of data or one of the two different media types.

Best Practice: It’s open to interpretation, but you may want to consider having three copies of data in addition to your production data for the best protection.

3. Using a Storage Appliance That’s Vulnerable to Ransomware

Many on-premises storage systems now support immutability, so it’s a good time to reevaluate your local storage. 

Best Practice: New features in popular backup software like Veeam even enable NAS devices to be protected from ransomware. Learn more about Veeam support for NAS immutability and how to orchestrate end-to-end immutability for impenetrable backups.

4. Not Backing Up Your SaaS Data

It’s a mistake to think your Microsoft 365, Google Workspace, and other software as a service (SaaS) data is protected because it’s already hosted in the cloud. SaaS providers operate under a “shared responsibility model,” meaning they may not back up your data as often as you’d like or provide effective means to recovery. 

Best Practice: Be sure to back up your SaaS data to the cloud to ensure complete coverage of the 3-2-1 rule. 

5. Relying On Off-Site Legacy Storage

It’s always a good idea to have at least one copy of your data on-site for the fastest RTO. But if you’re relying on legacy storage, like tape, to fulfill the off-site requirement of the 3-2-1 strategy, you probably know how expensive and time-consuming it can be. And sometimes that expense and timesuck means your off-site backups are not updated as often as they should be, which leads to mistakes. 

Best Practice: Replace your off-site storage with cloud storage to modernize your architecture and prevent gaps in your backups. Backblaze B2 is one-fifth of the cost of AWS, so it’s easily affordable to migrate off tape and other legacy storage systems.

6. No Plan for Affected Infrastructure

Faithfully following 3-2-1 will get you nowhere if you don’t have the infrastructure to restore your backups. If your infrastructure is destroyed or disrupted, you need a way to ensure business continuity in the face of data disaster.

Best Practice: Be sure your disaster recovery plan outlines how you will access your DR documentation and implement the plan even if your environment is down. Using a tool like Cloud Instant Business Recovery (Cloud IBR), which offers an on-demand, automated solution that allows Veeam users to stand up bare metal servers in the cloud, allows you to immediately begin recovering data while rebuilding infrastructure.

7. Keeping Your Off-Site Copy Down the Street

The 3-2-1 policy states that one copy of your data be kept off-site, and some companies maintain a DR site for that exact purpose. However, if your DR facility is in the same local area as your main office, you have a big gap in your data protection strategy. 

Best Practice: Ideally, you should have an off-site copy of your data stored in a public cloud data center far from your data production site, to protect against regional natural disasters.

Telco Adopts Cloud for Geographic Separation

AcenTek’s existing storage scheme covered the 3-2-1 basics, but their off-site copy was no further away than their own data center. In the case of a large natural disaster, their one off-site copy could be vulnerable to destruction, leaving them without a path to recovery. With Backblaze B2, AcenTek has an additional layer of resilience for its backup data by storing it in a secure, immutable cloud storage platform across the country from their headquarters in Minnesota.

Read the Full Story ➔ 

Modernize Your Backup Strategy

The 3-2-1 strategy is a great starting point for small businesses that need to develop a backup plan, but larger mid-market and enterprise organizations must think about business continuity more holistically. 

Backblaze B2 Cloud Storage makes it easy to modernize your backup strategy by sending data backups and archives straight to the cloud—without the expense and complexity of many public cloud services.

At one-fifth of the price of AWS, Backblaze B2 is an affordable, time-saving alternative to the hyperscalers, LTO, and traditional DR sites. Get started today or contact Sales for more information on Backblaze B2 Reserve, Backblaze’s all-inclusive capacity-based pricing that includes premium support and no egress fees. The intricacies of operations, data management, and potential risks demand a more advanced approach to ensure uninterrupted operations. By leveraging cloud storage, you can create a robust, cost-effective, and flexible backup strategy that you can easily customize to your business needs.

Interested in learning more about backup, business continuity, and disaster recovery best practices? Check out the free Backblaze resources below.

The post Seven Reasons Your Backup Strategy Might Be Failing You appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

Guide to How to Wipe a Mac or Macbook Clean

Post Syndicated from Stephanie Doyle original https://www.backblaze.com/blog/how-to-wipe-a-mac-hard-drive/

A decorative image showing two computers next to a cloud with the Backblaze logo.
This post has been updated since it was originally published.

Your faithful Mac has served you well for years, but it’s time to upgrade. Whether you’re selling it, giving it to a friend, donating it, or recycling it, you first need to make sure all of your personal data is wiped clean. 

In this guide, we’ll take you through the process step-by-step, from backing up your files to encrypting your data, so you can make sure your private information stays private.

Before you do anything else, back up

Once you wipe your Mac, you won’t be able to access the data from your drive. Before you get started, you’ll want to make sure any important data on your hard drive has been backed up. Apple has a built-in backup utility called Time Machine backup software. 

While Time Machine is a good start, it doesn’t fulfill all of the requirements of a 3-2-1 backup strategy: When you set up Time Machine backups, you choose a backup disk (an external drive or network attached storage (NAS) device) that you can save your backups to. Under the 3-2-1 backup rule (three backups, on two media types, with one off-site), that means you’d still need an off-site copy of your data, preferably saved in the cloud. Ideally, you’d pair Time Machine with a product like Backblaze Computer Backup for maximum flexibility. Note that even though backups run nearly continuously with Backblaze Computer Backup, we recommend hitting the manual backup button before you wipe your Mac to ensure you’ve got the most recent information.

Mac operating systems (OSes) and processing chips: Figuring out what you have

The process for wiping your Mac depends on a couple things: 

  • What OS version you’re rocking
  • What kind of processing chip you have

Fortunately, Apple has only made it easier to wipe your computer as the years and operating systems have rolled out. If you’re using macOS Monterey or later with an Apple-based processor chip, it’s very simple—you have the option to wipe your Mac from the System Settings. 

What macOS do I have?

You can see your current OS in the About This Mac screen (from the Apple menu in the upper-left corner of your screen, choose About This Mac), and below is a list of all OS releases you can compare against. You can also check out the Apple Help article on the topic. 

What kind of processing chip do I have in my Mac?

The second variable you need to know is what kind of processing chip you have in your Mac—an Apple-based chip (Apple M-series) or an Intel chip.

In November 2020, Apple launched its first Macs equipped with M1 chips, replacing the Intel-based processors of the past. The evolution of the M-series Apple chips has been notable largely for performance enhancements, but given that (at the time of publishing) this was four years ago, there’s a good chance that many users will have an Intel processor. 

To see what kind of chip you have, follow the same instructions as above—go to your Apple menu and select About This Mac. If you have an M-series chip, you’ll see that listed as marked in the screenshot below.

If you have an Intel-based Mac, you will see Processor, followed by the name of an Intel processor.

How to wipe your Mac

Okay, so now that you know your operating system and processing chip, we can get to the actual how-to of how to wipe your Mac. The steps will be slightly different based on each of the above variables. Let’s dig in. 

Wipe a Mac with an Apple chip and a recent macOS update

If you have macOS Monterey or later with an Apple chip, then you’re going to wipe your Mac using the Erase All Content and Settings function. (You might also see this called the Erase Assistant in Apple’s Help articles.) This will delete all your data, including iCloud and Apple logins, Apple wallet information, Bluetooth pairings, fingerprint sensor profiles, and Find My Mac settings, as well as resetting your Mac to factory settings. Here’s how you find it. 

If you have macOS Ventura or Sonoma: 

  1. Select the Apple menu.
  2. Choose System Settings
  3. Click General in the sidebar. 
  4. Click Transfer or Reset on the right. 

If you have macOS Monterey:

  1. Select the Apple Menu. 
  2. Choose System Preferences

Once the System Preferences window is open, select the dropdown menu in your top navigation bar. Then, select Erase All Content and Settings.

Once you’ve reached this point, then the steps will be the same for each process. Here’s what to expect. 

  1. You’ll be prompted to log in with your administrator credentials. 
  2. Next, you will be reminded to back up via Time Machine. Remember that if you choose this option, you’ll want to back up to an external device—because, of course, you’re about to get rid of all the data stored on this computer. 
  3. Click Continue to allow all your settings, data, accounts, etc. to be removed.
  1. If you’re asked to sign out of Apple ID, enter your Apple password and hit Continue
  2. Click Erase all Content & Settings to confirm. 
  1. Your Mac will automatically restart. If you have an accessory like a Bluetooth keyboard, you’ll be prompted to reconnect that device. 
  2. Select a WiFi network or attach a network cable. 
  3. After joining a network, your Mac activates. Click Restart
  4. After your device has restarted, a setup assistant will launch (just like when you first got your Mac). 

It’ll be pretty clear if you don’t meet the conditions to erase your drive using this method because you won’t see Erase All Content and Settings on the System Settings we showed you above. So, here are instructions for the other methods. 

How to wipe a Mac with an Apple chip using Disk Utility

Disk Utility is exactly what it sounds like: a Mac system application that helps you to manage your various storage volumes. You’d use it to manage storage if you have additional storage volumes, like a NAS or external hard drive; to set up a partition on your drive; to create a disk image (basically, a backup); or to simply give your disks a check up if they’re acting funky. 

You can access Disk Utility at any time by selecting Finder > Go > Utilities, but you can also trigger Disk Utility on startup as outlined below. 

  1. Turn on your Mac and continue to press and hold the power button until the startup options window comes up. Click Options, then click Continue.
  2. You may be prompted to log in with either your administrative password or your Apple ID.
  3. When the Utilities window appears, select Disk Utility and hit Continue.
  1. If you’d previously added other drives to your startup disk, click the delete volume button (–) to erase them. 
  2. Then, choose Macintosh HD in the sidebar. 
  3. Click the Erase button, then select a file system format and enter a name for it. For Macs with an M1 chip, your option for a file system format is only Apple File System (APFS).
  4. Click Erase or, if it’s an option, Erase Volume Group. You may be asked for your Apple ID at this point. 
  5. You’ll be prompted to confirm your choice, then your computer will restart. 
  6. Just as in the other steps, when the computer restarts, it will attempt to activate by connecting to WiFi or asking you to attach a network cable. 
  7. After it activates, select Exit to Recovery Utilities

Once it’s done, the Mac’s hard drive will be clean as a whistle and ready for its next adventure: a fresh installation of the macOS, being donated to a relative or a local charity, or just sent to an e-waste facility. Of course, you can still drill a hole in your disk or smash it with a sledgehammer if it makes you happy, but now you know how to wipe the data from your old computer with much less ruckus.

How to wipe a Mac with an Intel Processor using Disk Utility

Last but not least, let’s talk about how to wipe an Intel-based Mac. 

  1. Starting with your Mac turned off, press the power button, then immediately hold down the command (⌘) and R keys and wait until the Apple logo appears. This will launch macOS Recovery. 
  2. You may be prompted to log in with an administrator account password. 
  3. When the Recovery window appears, select Disk Utility.
  4. In the sidebar, choose Macintosh HD.
  5. Click the Erase button, then select a file system format and enter a name for it. Your options for a file system format include APFS, which is the file system used by macOS 10.13 or later, and macOS Extended, which is the file system used by macOS 10.12 or earlier.
  6. Click Erase or Erase Volume Group. You may be prompted to provide your Apple ID. 
  7. If you previously used Disk Utility to add other storage volumes, you can erase them individually using the process above. 
  8. When you’ve deleted all your drives, quit Disk Utility to return to the utilities window. You may also choose to restart your computer at this point. 

Do you still need to know what kind of drive you have?

Wiping your Mac used to depend on what kind of drive you had—a hard disk drive (HDD) or solid state drive (SSD). As we’ve outlined above, today, the process depends on your OS and the type of chip you have. But some of you may have very old Macs you want to get rid of. Here we’ll talk a bit about HDDs vs SSDs and the impact that has on how you erase your computer. 

Around 2010, Apple started moving to only SSD storage in many of its devices. That said, some Mac desktop computers continued to offer the option of both SSD and HDD storage until 2020, a setup they called a Fusion Drive. The Fusion Drive is not to be confused with flash storage, a term that refers to the internal storage that holds your readily available and most accessed data at lower power settings. 

Note that as of November 2021, Apple does not offer any Macs with a Fusion Drive. Basically, if you bought your device before 2010 or you have a desktop computer from 2021 or earlier, there’s a chance you may be using an HDD. 

HDDs and SSDs: What’s the difference?

There are good reasons that Apple switched to using mostly SSDs, and good reasons they kept HDDs around for as long as they did as well. If you want to know more about the differences in drive types, check out Hard Disk Drive (HDD) vs. Solid State Drive (SSD): What’s the Difference?

So, what kind of drive do you have?

To determine what kind of drive your Mac uses, click on the Apple menu and select About This Mac

Avoid the pitfall of selecting the Storage tab in the top menu. What you’ll find is that the default name of your drive is “Macintosh HD” which is confusing, given that they’re referring to the internal storage of the computer as a hard drive when (in most cases), your drive is an SSD. While you can find information about your drive on this screen, we prefer the method that provides maximum clarity. 

So, on the Overview screen, click System Report. Bonus: You’ll also see what type of processor you have and your macOS version (which will be useful later). 

Once there, select the Storage tab, then the volume name you want to identify. You should see a line called Medium Type, which will tell you what kind of drive you have.

Securely erasing drives: Questions and considerations

Some of you drive experts out there might remember that there is some nuance to security when it comes to erasing drives, and that there are differences in erasing HDDs versus SSDs. Without detouring into why and how that’s the case, just know that on Fusion Drives or Intel-based Macs, you may see additional security options you can enable when erasing HDDs. 

There are four options in the “Security Options” slider. “Fastest” is quick but insecure—data could potentially be rebuilt using a file recovery app. Moving that slider to the right introduces progressively more secure erasing. Disk Utility’s most secure level erases the information used to access the files on your disk, then writes zeros across the disk surface seven times to help remove any trace of what was there. This setting conforms to the DoD 5220.22-M specification. Bear in mind that the more secure method you select, the longer it will take. The most secure methods can add hours to the process. For peace of mind, we suggest choosing the most secure option to erase your hard drive. You can always start the process in the evening and let it run overnight.

After the process is complete, restart your Mac and see if you can find any data. A quick inspection is not foolproof, but it can provide some peace of mind that the process finished without an interruption. 

Securely erasing SSDs and why not to

If your Mac comes equipped with an SSD, Apple’s Disk Utility software won’t actually let you zero the drive. Sounds strange, right? Apple’s online Knowledge Base explains that secure erase options are not available in Disk Utility for SSDs.

Fortunately, you are not restricted to using the standard erasure option to protect yourself. Instead, you can use FileVault, a capability built into the operating system.

Encrypting your computer with FileVault

FileVault is an excellent option to protect all of the data on a Mac SSD with encryption. FileVault is whole-disk encryption for the Mac. With FileVault engaged, you need a password to access the information on your hard drive. Even without it, your data is encrypted and it would be very difficult for anybody else to access.

Before you use FileVault, there is a crucial downside. If you lose your password or the encryption key, your data may be gone for good! 

When you first set up a new Mac, you’re given the option of turning FileVault on. If you don’t do it then, you can turn on FileVault at any time by clicking on your Mac’s System Preferences, clicking on Security & Privacy, and selecting the FileVault tab. Be warned, however, that the initial encryption process can take hours, as will decryption if you ever need to turn FileVault off.

With FileVault turned on, you can restart your Mac into its Recovery System following the directions above and erase your hard drive using Disk Utility, once you’ve unlocked it (by selecting the disk, clicking the File menu, and clicking Unlock). That deletes the FileVault key, which means any data on the drive is useless.

Nowadays, most Macs manage disk encryption through the T2 chip and its Secure Enclave, which is entirely separate from the main computer itself. This is why FileVault has no CPU overhead—it’s all handled by the T2 chip. Although FileVault doesn’t impact the performance of most modern Macs, we’d suggest only using it if your Mac has an SSD, not a conventional HDD.

Securely erasing free space on your SSD

If you don’t want to take Apple’s word for it, if you’re not using FileVault, or if you just want to, there is a way to securely erase free space on your SSD. It’s a little more involved, but it works. Before we get into the nitty-gritty, let me state for the record that this really isn’t necessary to do, which is why Apple’s made it so hard to do.

To delete all data from an SSD on an Apple computer, use Apple’s Terminal app. Terminal provides you with command line interface (CLI) access to the OS X operating system. Terminal lives in the Utilities folder, but you can access Terminal from the Mac’s Recovery System. Once your Mac has booted into the Recovery partition, click the Utilities menu and launch Terminal.

From a Terminal command line, type the following:

diskutil secureErase freespace VALUE /Volumes/DRIVE

That tells your Mac to securely erase the free space on your SSD. You’ll need to change value to a number between 0 and 4. Zero is a single-pass run of zeroes, 1 is a single-pass run of random numbers, 2 is a seven-pass erase, 3 is a 35-pass erase. Finally, level 4 is a three-pass erase with random fills plus a final zero fill. drive should be changed to the name of your hard drive. To run a seven-pass erase of your SSD drive in JohnB-MacBook, you would enter the following:

diskutil secureErase freespace 2 /Volumes/JohnB-MacBook

Note that while Mac’s Terminal typically uses forward slashes ( / ), if you have a space in the name of your hard drive, you’ll see a backslash ( \ ) to indicate that break in syntax. (So “Macintosh HD” becomes /Macintosh\ HD.) For example, to run a 35-pass erase on a hard drive called Macintosh HD, enter the following:

diskutil secureErase freespace 3 /Volumes/Macintosh\ HD

If you’re like the majority of computer users, you’ve never opened your Terminal application—and that’s probably a good thing. If you’re providing the proper instructions, a CLI lets you directly edit the guts of your computer. If you’re not providing the proper instructions, things will just error out, and likely you won’t know why. 

In conclusion, in most cases, it’s simple to wipe your Mac hard drive

All this to say: Apple has made specific choices about designing products for folks who aren’t computer experts, and in most cases, you won’t need to break out the CLI knowledge to securely erase your hard drive. While Mac sometimes limits how customizable you can get on your device (i.e. it’s super hard to zero out an SSD), it’s usually for good reason—in this case, it’s to preserve the health of your drive in the long term. So, if you personally are planning to reuse the device you’re wiping, or if you’re not being targeted in a real-life James Bond movie, in most instances, it’s a less-than-ten step process to securely wipe your Mac and send it on to a new, shiny future. 

FAQ

1. How do I wipe a Mac computer?

Wiping all data from your Mac depends on what macOS you’re using and what kind of processing chip you have. For Macs using macOS Monterey or later, you can use the Erase All Content and Settings function. This will delete all your data, including iCloud and Apple logins, Apple wallet information, Bluetooth pairings, fingerprint sensor profiles, and Find My Mac settings, as well as resetting your Mac to factory settings. 

2. How do I wipe a Mac with an Intel processing chip?

To wipe a Mac with an Intel processing chip, you need to use Disk Utility, a Mac system application that helps you to manage your various storage volumes. You can access Disk Utility by selecting Finder > Go > Utilities. Choose Macintosh HD in the sidebar, click the Erase button, then select a file system format and enter a name for it. Your options for a file system format include Apple File System (APFS), which is the file system used by macOS 10.13 or later, and macOS Extended, which is the file system used by macOS 10.12 or earlier. Then click Erase or, if it’s an option, Erase Volume Group.

3. How do I encrypt data on my Mac?

FileVault is an excellent option to protect all of the data on a Mac SSD with encryption. FileVault is whole-disk encryption for the Mac. With FileVault engaged, you need a password to access the information on your hard drive. Even without it, your data is encrypted and it would be very difficult for anybody else to access.

The post Guide to How to Wipe a Mac or Macbook Clean appeared first on Backblaze Blog | Cloud Storage & Cloud Backup

How to Back Up Your Android

Post Syndicated from Barry Kaufman original https://www.backblaze.com/blog/how-to-back-up-your-android/

A decorative image showing a tablet and a cellphone with a backup symbol and the Android logo.

Think for a second about that Android device in your hand. Maybe it’s a smartphone, maybe it’s a tablet. Whether it’s a Samsung, Google, or Motorola, it still has Android in its DNA. But more important than its DNA is the data stored in its memory. 

You probably don’t think about how much irreplaceable data is in there—treasured photos, important documentation, passwords, bank information, the list goes on. But you might want to give it a few minutes of your time because, as smart as your phone is, it’s also remarkably fragile. A trip down the stairs or a dip in the toilet and your phone is toast, taking with it all of that important data. Opening one wrong email or clicking one wrong link could be all it takes for ransomware to infiltrate your data.

In cases like these, the best solution is an ounce of prevention: Getting all those important files backed up before disaster strikes. 

Before we get your Droid all backed up and ready to roll, it’s important to understand why you should back up, why syncing isn’t enough, how different phones offer different means of backup, and why a 3-2-1 backup strategy should be your ultimate goal.

And since we’re talking Androids, we’ll obviously be spending a little time in a galaxy far, far away.

“Important to Back Up Your Data, It Is.” – Master Yoda, Probably

In order to understand the importance of backing up your Android, it might help to picture perhaps two of the most famous droids in cinematic history, and in fact the characters who inspired your phone’s name: R2-D2 and C-3PO. 

(Seriously, Lucasfilm registered the trademark on the word “droid” in 1977 and has licensed it to both Motorola and Verizon. If you’re reading this, Disney, please don’t sue.)

If you recall the movie “The Force Awakens,” you’ll remember the sub-plot about the search for Luke Skywalker, who had gone into hiding. As the film opens, plucky little droid BB-8 obtained part of the map that could locate him. However, the rest of the map was locked away in R2-D2’s memory units, rendering BB-8’s map useless. Since R2-D2 was mysteriously shut down for purposes of advancing the movie’s plot, that data was unobtainable and thus required a whole film’s worth of daring adventure to restore.

  • Protection against data loss: Maybe your phone gets dropped into a pond or maybe it gets blasted by TIE fighters. Either way, without a proper backup that data is deader than Greedo.
  • Easy Upgrading: Jedi Master Qui-Gonn Jinn once said there’s always a bigger fish. Likewise, there’s always a shinier, newer Android device. When you upgrade, you can pull all your old data from your backup and get started with ease.
  • Protecting against ransomware, malware, and viruses: Even your phone is susceptible to attacks from cybercriminals who can lock up your data and demand payment to restore it. Backing it up is like sending your vital data blasting out through an escape pod just as the Empire descends for retrieval later.

I Have a Syncing Feeling About This

Fortunately, Princess Leia and company seem to have learned their lesson about proper backups by the time of “Rise of Skywalker,” since they had a backup ready for C-3PO. After wiping his hard drive so that the protocol droid could bypass his programming and read the Sith language found on an ancient knife (yes, the plot was that ridiculous), 3PO was able to restore his memories thanks to a backup he’d entrusted to R2. 

Had they chosen to merely sync C-3PO’s internal data, he would have been stuck remembering nothing of the Star Wars saga except for “Rise of Skywalker,” which would be a tragic fate for anyone. 

With syncing, data is maintained in one form across devices or platforms. This has its usefulness, especially when you can edit something on your phone or tablet and see those changes on your laptop, for example, but also has drawbacks that make it a poor substitute for backing up. Among them:

  • Limited coverage of what gets synced: Syncing will often focus on specific verticals within data, such as photos, contacts, or calendars. For example, when you make changes to a contact in your phone or device, Google will automatically update that contact in the cloud. But it won’t necessarily automatically update your call or text message history.
  • Overwriting or deleting data: If C-3PO had been set to sync his data with R2-D2, once it was deleted in his shiny golden head it would be deleted across all backups, and all of the data would have been lost before you could say “Utini.” If you delete your data from your phone, it gets deleted from whatever service you’re using to sync devices. 
  • Vulnerability to ransomware: If you click a malicious link and your device gets zapped with ransomware, your sync service will automatically synchronize the corrupted files. 

These Aren’t the Droids You’re Looking For

It’s all well and good to hear about backing up fictional droids, but what about the actual Android device in your hand? Thankfully, it’s somehow even simpler in our galaxy than it is in one where people have actual spaceships. 

Both Google and Samsung have backup programs for their respective devices, and we’ll explain a third option where you manage the backups. 

Google One

Native to Google’s Pixel devices, but also found on nearly every Android device since it was introduced in 2021, Google One offers a backup service analogous to iCloud, with 15GB of free storage tied to your Google account. 

A screenshot of an Android account storage screen.
Sorry, potential stalkers. I remembered to blur my email address.

Pros: Works automatically. Backs up apps, phone history, text messages, photos, contacts, and assorted calendar information associated with your account. It can also load data automatically onto a new device when you sign in with your Google account.

Cons: You have to pick and choose what gets backed up. Yes, this is a con. This level of control might seem nice, but again, we’d recommend you just back up everything. Honestly, the more granular you get with what gets backed up, the more likely you are to forget to back up something you might need. It also operates more like a sync than a backup, so accidental erasure is still a risk. To truly back up your data and keep it safe, you’ll need to keep a third copy of the data somewhere (we’ll explain that later). Also, if you get close to maxing out your storage, ready yourself for endless reminders to buy more storage across all of your devices. 

Samsung Smart Switch

As the heavy hitter in the Android space, Samsung wasn’t about to let its Galaxy devices go without a built-in backup solution. Samsung’s Smart Switch comes pre-loaded on every Galaxy device. While it’s designed for moving data from one Galaxy to another, it can also create a backup to your Mac or PC using the Smart Switch app.

A screenshot of a Samsung system storage screen.
Yeah, I’m still using an S21. Don’t @ me.

Backing Up Through Your Mac or PC

Of course, one of the great advantages of the Android operating system is its ability to play nice with pretty much every other operating system, unlike its Apple counterpart. Simply plug your charging cable into an available USB slot and your phone will essentially act like an external hard drive. On a Windows machine, this will show up like a separate hard drive nested under your PC in file explorer. On a Mac, you’ll need to take the extra step of downloading Android File Transfer

Pros: Functions essentially like an external drive, meaning you can track down individual files or whole folders for targeted backup.

Cons: Android’s file structure can often make individual files difficult to track down. Transfer times can often drag on to the point of absurdity.

“Come On Buddy, We’re Not Out of This Yet.” – Han Solo, Shortly After Backing Up His Phone, Probably

Now that you have your data safely backed up and secured against any accidental destruction, loss, or damage to your Android, you might think you’re safe. But the cornerstone of any good backup strategy rests on not one, not two, but three pillars. 

If you really need to be told why this is important, we’ve covered it here. But suffice to say, a 3-2-1 strategy relies on a trio of separate, redundant backups. One copy of your data stays on your Android device. Another copy of your data is stored on a separate on-premises device, such as your PC or an external hard drive (or, if available, a convenient R2-model astromech). Finally, a third copy stays off-premises—preferably in the cloud—to avoid the possibility of theft, fire, or total planetary destruction via Death Star. 

If you’re a Backblaze Computer Backup user, that last step is taken care of. Backblaze backs up your entire computer, including any Android backups you saved to your Mac or PC. 

By maintaining three redundant copies of important data—two on local devices and a third in a separate location—you are comprehensively protected against data loss. You may not be carrying around plans for the Empire’s new battle station, but the precious memories locked away on your Android device are just as important as protecting them.

May the force be with you (and again, Disney, please don’t sue).

The post How to Back Up Your Android appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

2023 State of the Backup: As Data Needs Grow, Backups Need to Fill the Gaps

Post Syndicated from original https://www.backblaze.com/blog/2023-state-of-the-backup-as-data-needs-grow-backups-need-to-fill-the-gaps/

A decorative image featuring two figures behind a desk, a graph showing an upward trend line, and with the title "2023 State of the Backup".

Each passing year brings with it a June, and with that comes a Backup Awareness Month. For those that are new to the blog, each June we partner with The Harris Poll to gauge the state of backups in the United States, by asking the simple question: “How often do you back up all the data on your computer?” (And a handful of other questions, too.) This post marks our survey’s 15th anniversary, and as you can imagine, the backup world has changed a lot in that time. 

If you’ve followed our previous State of the Backup articles, you’ll know that we usually have a burning question that we want to answer. In 2021 and 2022, we were interested in the “best backer upper.” This year’s focus touches on the different “cloud” services that respondents use, and their confidence level that those services are providing them with the protection they crave—nay, deserve.

And that’s not just our (totally) normal love of backup coming out. It comes as news to no one that the world has shifted to a more digital environment, the ways we store, use, and manage data have changed. We have our data at more touchpoints in our lives, and cloud-based sync services are readily available. Being able to capture a full backup for all those various uses—business and personal—means that the need for automatic, unlimited solutions that you can access from anywhere is no longer a “nice to have.” It’s essential.

Backup Frequency Trends for 2023

This is one of my favorite graphs. Now with 15 years of data, we look at our headline question: How often do you back up all the data on your computer? This year we’re pleased that daily backups have not decreased and remain at similar levels to last year. In 2023, 11% of Americans who own a computer backed up their data at least once a day compared to 10% in 2022 and 11% in 2021. Weekly (8% in 2023 and 7% for both previous years) and monthly (15% in 2023 and 13% and 14% in the two previous years) backups among those who own a computer are similar to the past years as well. 

The number of people who have never backed up data also remains at similar levels, with 18% of Americans who own a computer saying they’ve never backed up data in 2023 compared to 20% saying the same in the prior two years. 

If you’ve hung around the Backblaze blog before, you likely have heard me (Yev) saying that the main competitor we have to our computer backup service is apathy. While we’re not (yet) seeing a statistically significant drop in those “never” numbers, we love to see that this category isn’t growing. And, we’ve got big plans to get more folks backing up in the future—we love using polls like this to learn more about how to move the needle. You can see from the graph below that, if you compare to 2008, we’ve certainly seen change over time.  

Since some people prefer the raw data, and you can find it here, lovingly copied from Google Sheets:

While we’re past March 14, Pi Day is one of my favorite holidays to celebrate and also one of my favorite chart types. Here we have pie charts comparing the 2008 to 2023 data:

We love seeing the daily section growing while the never section shrinks—that’s progress. And, like we stated above, we view it as a big indicator of the massive shift in the ways people are using data. 

Of course, we would love to see the daily backups skyrocketing year over year, because at the end of the day, if people aren’t backing up frequently, they are at risk of losing at least that day’s worth of data, which is one of the things that Backblaze Computer Backup is trying to help people avoid.

The Title of “Best” at Backing Up Is Up For Grabs

A few years ago we got curious about who is “best” at backing up. In 2021, we saw some statistical significance that indicated women between 35-44 years of age (21% likely to backup versus 9% of those 18-34 and 6% of those 55-64), and those who live in the Western United States (17% more likely to back up vs. the South and Midwest at 9% and 7%, respectively) were more likely to be computer owners who backed up once a day or more. When we checked in 2022, we found no statistical difference between the categories—but, we’ll explain why we keep checking in on this profile.

It’s worth taking a time-out for a stats mini-lesson, because we Backblaze plebeians did see some interesting fluctuations in the data, and the awesome experts at The Harris Poll let us know that these fluctuations are to be expected. Here’s why: When you’re talking about surveys rather than a census of a group, there is a sampling error that is expected just because you get a different group of people responding over time. We do statistical testing to see if the fluctuation could be due to chance (we just randomly got a different group of people) or if something has really changed in the group over time. In our survey, performed with 95% confidence, that means if we collected the survey 100 times we would report differences that would only occur in five of those surveys by chance assuming no change in the group. (Here’s an article that explains in more detail, if you’d like to dig in.)

The TL:DR of all that is that for a category to show statistical significance, it needs to be 5% greater or less than the total average of the parent category. In our parent category of computer owners who back up once a day or more,” we have a total average of 11% for 2023. Women between the ages of 35–44—clock in at 15%. So, while that’s not statistically significant, it’s certainly worth monitoring in our future surveys. 

And that means that this year, the title is up for grabs! Get geared up for next year, folks: We love healthy competition about better backups.  

Cloud Services Are All Around

When we started Backblaze 16 years ago, Amazon AWS had only recently started marketing Amazon Elastic Cloud Compute (in 2006, folks). Now, “the cloud” is a household name although it’s something of an amorphous concept for many—but there’s no denying that the cloud is accessible to consumers and companies alike. 

Here are some indicative stats: 

  • Nearly two in three Americans (65%) who have backed up all the data on their computer use a cloud-based system as their primary backup method. 
  • Those who use the cloud services backup (63%), drive (67%), or sync (62%) to back up their computers are much more likely to say their backup method automatically backs up all the data on their computer than those who use an external hard drive (36%).
  • Those who use a cloud backup service are more likely to say they had to recover, access, or restore lost data from their computer in the past month than those who use a cloud drive service, cloud sync service, or external hard drive (18% vs. 9% and 7% each).

Some of these facts reveal very important questions about backup and sync in relation to our backup questions. We’ve talked about the differences in the past, and here we see folks who are saying that they use a drive or sync service as their backup method. 

So, when those Americans using cloud-based systems think they’re backing up each day, in all likelihood, at least some of them are describing another type of data storage—syncing data across devices or storing data on a cloud drive. But, without an additional copy of your data, you aren’t truly backing up.

Still, even with more people backing up, overall data confidence is low, with fewer than one in five Americans (17%) stating they are absolutely certain that their most important computer files are safely backed up somewhere. Even more telling? 12% of Americans who use a cloud service, external hard drive, or a network attached storage (NAS) as a primary method to back up data say they are not confident the method they use is set up to protect all of the data on their computer. 

That number means we need to get more people not only backing up but testing their restores. If you’ve never tested your restores, we highly recommend it. Not only does it let you see exactly where you’re storing your files and what it takes to restore them, but it also shows you how long it will take to get your files back online in the event of data loss. It’s also one of the main differentiators between “cloud” services—the ease with which you can get all your data back is a good selection criteria. 

In Recovery Situations, A Plan Makes All the Difference

The whole point of a backup is to make sure that you never lose critical data. We certainly want and value this for personal recovery—check out our article about how a digital go bag can help you prepare for natural disasters and the like.

But, if you’re a business owner, any disruption in data or file loss can mean that your business is off-line. Business continuity plans help you understand how to get back online with minimal stress and as soon as possible. Especially if you’re a small or medium-sized business, you know how important that is! Services like Instant Business Recovery are a great tool in that respect: They help your business prepare for scenarios in which you might have outages and to get back online as quickly as possible.

What Are Those Services Doing Anyway?

When looking at computer owners who use a cloud backup service like Backblaze as their primary backup we find that:

  • 63% say their service automatically backs up all the data on their computer.
  • 27% say it backs up only the data they select with no limitations.
  • 9% say it backs up only the data they select but with some limits.
  • 1% marked “other.”
  • 1% are not sure at all.

Why is this important? Well, different types of backups mean that you can recover things in different ways. For instance, a bare metal recovery is designed to take you from a computer with nothing on it—not even an operating system—to a fully-functional computer with all your files. Does your backup service support those file types? 

Another example: a grandfather-father-son or a full vs. incremental backup may help you save valuable storage space when it comes to backing up (especially when your backup service may have limits or charge you based on storage space, as some folks indicate above). 

Finally, our old pal, the 3-2-1 backup strategy, recommends both an on-site and an off-site copy of your data, which means that whichever method you use to backup, you’re going to want to store those backups in different and accessible ways. 

It’s not only a question of knowing if your backup service is automatically backing up all the data on your computer—you also want to know where that data is being stored, what file types are supported, if or how you need to set “rules,” and more. There are positives and negatives to each backup strategy, of course, but the numbers above show us that we have some work to do to help people know where to start when it comes to building an effective plan. We see a detailed education campaign about what Backblaze backs up brewing in our future!

Backing Up Remains Paramount

When looking at the data loss statistics of Americans who own a computer:

  • 70% report accidentally deleting something.
  • 54% report having lost data.
  • 54% were affected by a security incident (like ransomware or malware).
  • 46% had an internal or external hard drive crash.
    • 36% of those who did had crashes happen within the last year.
  • 45% lost access to their data when a shared drive or synced drive was deleted.

This year over half of Americans who own a computer reported being affected by a security incident, and that number is in line with last year (54% this year vs. 53% last year). Over the years, ransomware has increasingly become a “when, not if” situation, which means that seemingly simple things, like making strong passwords, using virtual private networks (VPNs), and knowing how to recognize a phishing attack are more important than ever. Prevention is only half the battle of course—and a good backup and recovery plan is the other. 

What’s more, these things become even more interesting when you think about data loss as it comes to our working environment. As we see modern work patterns change, we see more people working on their home networks and using mobile phones. As the workplace has shifted to include more remote and hybrid environments, employers are having to think about what it looks like to secure data across dispersed locations. Not only do you have lots of folks working on software as a service (SaaS) tools that include synced or shared drives (and have their own backup strategy demands), but you also need to capture folks saving on their local drives—which means you need individual workstation backup to ensure that you have a complete disaster recovery (DR) plan in place. 

Good Backups Get Personal

Fifteen years into this Harris Poll (and 16 years into being Backblaze!), we are still driven to understand the world of backup to support our ultimate goal: making storing and using data astonishingly easy. The work of taking these disparate data points (70% of Americans who own a computer have accidentally deleted something) and turning them into solutions (hey, an automatic backup means that you can get it back) is something we can’t do without understanding the world and how it changes. 

And, this is true on an individual level, too. When you’re building your backup solution, what you need for your personal backups is likely to be different from what you’ll need for your job. Maybe a network attached storage (NAS) device lets you bring all of your family’s household devices to a single place to manage and backup data, keeping you away from those pesky iCloud data storage limits. If you own a business, maybe you want to consider how long to keep your backups and how much it costs to store data in different formats like on hard drives or in the cloud. 

We hope you enjoy seeing the big picture as much as we do, and we hope this information ultimately helps you to find the best backup service for your data. Jump into the comments and let us know what you think! 

Survey Method:

This year’s survey was conducted online within the United States by The Harris Poll on behalf of Backblaze from April 25–27, 2023, among 2,050 adults ages 18+, among whom 1,857 own a computer. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within +/- 2.8 percentage points using a 95% confidence level.

Prior year’s surveys were conducted online by The Harris Poll on behalf of Backblaze among U.S. adults ages 18+ who own a computer in May 19–23, 2022 (n=1,861); May 12–14, 2021 (n=1,870); June 1–3, 2020 (n=1,913); June 6–10, 2019 (n=1,858); June 5–7, 2018 (n=1,871); May 19–23, 2017 (n=1,954); May 13–17, 2016 (n=1,920); May 15–19, 2015 (n=2,009); June 2-4, 2014 (n=1,991); June 13–17, 2013 (n=1,952); May 31–June 4, 2012 (n=2,176); June 28–30, 2011 (n=2,209); June 3–7, 2010 (n=2,051); May 13–14, 2009 (n=2,154); and May 27–29, 2008 (n=2,723).

For complete survey methodologies, including weighting variables and subgroup sample sizes, please contact Backblaze.

The post 2023 State of the Backup: As Data Needs Grow, Backups Need to Fill the Gaps appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

How to Back Up WordPress

Post Syndicated from Stephanie Doyle original https://www.backblaze.com/blog/backing-up-wordpress/

If you’ve been considering building a website, you’ve probably at least thought about using WordPress. It’s a free, open-source content management system (CMS) with a seemingly endless library of templates and plugins that allow you to easily customize your website, even if you’re not a savvy web designer—and it’s responsible for powering millions of websites.

Today, we’re digging into how to back up WordPress, including what you should be backing up, how you should be backing up, and where you should be storing those backups.

Why Do You Need to Back Up WordPress?

WordPress is robust enough that you can scale on the platform. For example, you may build a website in WordPress when you’re just a little startup tech company with the dream of providing the best backup service out there, making storage pods and open sourcing your code, and then keep on using WordPress when you’ve evolved into a publicly-traded company that also offers the leading specialized storage cloud. (Yes, we use WordPress for the Backblaze blog.)

And, once you’ve gone through the trouble of building a website, all sorts of things can happen—accidental deletions, server errors, cyberattacks: the list goes on. No matter the size of your business or blog, you never want to be in the position where you lose data. Backups are an essential safeguard to protect one of your most important tools.

What’s the Diff: WordPress.org vs. WordPress.com

If you decide to build in WordPress, you might get confused by the fact that there are two related websites separated by a measly domain suffix. Once you jump into each website, you’ll even see that WordPress.com was created by a company with the same founder as WordPress.org. So, what gives? Which makes more sense for you to use?

This article will take you in-depth about all the differences between the two options, but here’s the short list of the most important info.

WordPress.org

  • Pro: Your site is more customizable, you can add your own analytics, and you can monetize your website.
  • Con: You’re responsible for your own hosting, backups, and, after you download WordPress, your own updates as well.

WordPress.com

  • Pro: It’s designed to be plug-and-play for less experienced users. You choose your pricing tier, and you don’t have to worry about backups and hosting.
  • Cons: You have far more limited options for customization (themes and plugins), and you can’t sell ads on your own site. You also can’t create e-commerce or membership sites.

Hosting and backups may sound intimidating, but they’re fairly easy to handle once you’ve got them set up—not to mention that many folks prefer not to outsource two things that are so central to website security concerns, continuity (you don’t want someone else to own your domain name!), and customer or community data, if you happen to store that. So, for the purposes of this article, when we say “WordPress,” we mean WordPress.org.

Now, let’s dive in to how to back up your site.

What to Back Up

There are two main components to your website: the files and the database.

  1. Files are WordPress core files, plugins, theme files, uploaded images and files, code files, and static web pages.
  2. The database contains everything else, like user information, posts, pages, links, comments, and other types of user-generated content.

Basically, the database contains your posts and lots of information created on your site, but it doesn’t include all the building blocks that create the look of your site or the backend information of your site. If you use restoring your computer as an analogy, your files are your photos, Word docs, etc., and your database includes things like your actual Word program, your login info, and so on.

You definitely want to back up both of these pieces. As is common with open-source communities, WordPress provides great resources in their Help Center, and that includes instructions on backing up your WordPress site.

Most of the services you use to host your website (like GoDaddy or Bluehost) will back up the entire server (read: both your files and your database), but it takes time to request a copy of your whole site. So, you’ll want to make sure you back up your data as well.

How to Back Up Your WordPress Files

Your hosting service may have programs or services you can use to back up, so make sure you check with them first. You’ll also want to make sure your site is syncing between your server and a second location, like a hard drive (HDD) or a network attached storage (NAS) device.

But, since syncing is not the same as back up, you’ll also want to periodically download and save your files. WordPress recommends using FTP Clients or UNIX Shell Skills to copy these files onto your computer. Unless you’re familiar with command line interface (CLI), you’ll probably find FTP Clients easier to deal with.

How to Back Up Your WordPress Database

The simplest way to backup your database is with phpMyAdmin. Once you find out how to access your site’s phpMyAdmin, just follow these steps to back up.

  1. Click on Databases in your phpMyAdmin panel. (Sometimes you won’t have to do this, depending on your version of phpMyAdmin.)
  2. You might have several databases, but click the database you created when you installed WordPress.
  3. In the structure view, you’ll see something like this:
  4. Click Export. You can choose Quick or Custom.

If you’re not familiar with SQL tables, select the Quick option. Then, choose SQL from the dropdown menu. (This is the default format used to import and export MySQL databases, and most systems support it.) Then, click Go.

If you want more control over the backup process, click Custom. Then, you’ll want to follow these steps:

  1. In the Output section, choose Save output to a file. Then, decide if you want to compress your files or not.
  2. Select SQL from the Format menu.
  3. Choose Add DROP TABLE, which is useful for overwriting an existing database.
  4. Choose IF NOT EXISTS, which prevents errors if the table is already in your back up or exported file.
  5. Click Go.

With that, the data will be stored on your computer.

That Was a Lot. Is There an Easier Way?

Sure is. One of the reasons that people love WordPress so much is that there are a ton of plugins you can choose to handle tasks just like backing up. You can find those plugins in the Plugin Browser on the WordPress Admin screens or through the WordPress Plugin Directory.

Often, those plugins also allow you to automate your back ups—which is important when you’re thinking about how often to back up, and creating a redundant backup strategy. Make sure you’re backing up regularly, and you’ll want to do this at a time when there’s minimal activity on your site.

We’ll get into more detail about choosing the correct tool for your site, as well as some plugin recommendations, a little later. But first, let’s talk about backup best practices.

The 3-2-1 Backup Strategy

When you’re thinking about when and how to back up, you need to consider a few things: what types of files you want to store, where you want to store them, and when you want to back up. We’ve already talked about what you need to back up for your WordPress site, so let’s jump into the other details.

We at Backblaze recommend a 3-2-1 backup strategy, and we’ve talked about the specifics of that strategy for both consumers and businesses. The basics of the strategy are this: Keep three copies of your data in two separate local destinations with one copy of your data offsite.

So, if you’re backing up your WordPress site, you’d want to have one copy of your files on your computer and the second on a NAS device or hard drive (for example). Then, you’d want to keep one copy elsewhere. In the old days, that meant moving LTO tapes or servers from location to location, but, of course, now we have cloud storage.

So, to answer the question of where you want to store your backups, the answer is: on multiple devices and in multiple locations. Having your off-site backup be in the cloud is valuable for a few reasons. First, there is a minimal chance of losing data due to theft, disaster, or accident. Second, cloud services are flexible, and easy to integrate with your existing tech. You can easily add or remove access to your backup data, and if you’re running a business, most include features for things like access controls.

Now that you have selected a place to store your backup data, let’s talk about when you want to back up and different tools you can use to do so.

Choosing the Right WordPress Backup Plugin

When you’re trying to decide which tool to use, you should look at a few things to make sure that the plugin fits your needs and will continue to do so long-term.

So, one of the things that you want to look at is how much customization you can do to your backups. The most important part of this is to make sure that you can schedule your backups. It’s important to set your backup time for periods of low traffic to your site. Otherwise, you run the risk of affecting how the site is working for your users (creating slowdowns), or having incomplete backups (because new information is being added at the same time you’re creating the backups).

To ensure you’re picking a tool that will be with you for the long run, it helps to look at:

  • The number of active installations: If there are many installations of the plugin, this would suggest that the backup plugin is popular and more likely to stay in business for the long term.
  • Last updated: There are lots of reasons that tools are updated, but some of the most common are to fix bugs in usage or security vulnerabilities. Cyberattacks are constantly evolving, as are programming languages and programs. If the tool hasn’t been updated in the last 12 months, it’s likely they’re not responding to those changes.
  • Storage support: What we mean by this is that you can choose where to save your files. That makes it easy to set different endpoints for your backups—for instance, if you want the file to save in your cloud storage provider, you’d be able to choose that.

No Time to Research? Here Are Some of Our Favorite Plugins

While many choices are available, we recommend UpdraftPlus and XCloner for WordPress backups. These plugins have an excellent track record and work well in many environments.

UpdraftPlus

With this plugin, you have several options for where to store your backups, which is always a plus. They have a free version as well as several different premium options with different prices (depending on if you need to manage more sites, want included cloud storage, etc.). That means you can pilot the tool and then upgrade if you need more capability. The premium version of UpdraftPlus supports scheduled backups, offers encryption for backup, and reporting so you can track each backup.

XCloner

This WordPress backup plugin lets you schedule backups, apply retention policies, and save storage space by using file compression. The best thing about XCloner? It’s free, and not just bare-bones free: they include many features you’d find in paid backup tools. And, just like UpdraftPlus, you can store your backups to the cloud.

What’s Next?

All that’s left, then, is for you to back up your site. Check out the Backblaze blog for more useful content on backup—we’ve covered backing up your site, but it’s only one piece of your overall backup strategy. If you’re a home user running your site solo, you may want to start with Backblaze Personal Backup. If you’re a business looking for backup, check out Backblaze Business Backup and Backblaze B2 Cloud Storage. And, as always, feel free to comment below with your thoughts and suggestions about what content you’d like to see.

The post How to Back Up WordPress appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

How Long Should You Keep Backups?

Post Syndicated from Kari Rivas original https://www.backblaze.com/blog/how-long-should-you-keep-backups/

A decorative image showing a calendar, a laptop, a desktop, and a phone.

You know you need to back up your data. Maybe you’ve developed a backup strategy and gotten the process started, or maybe you’re still in the planning phase. Now you’re starting to wonder: how long do I need to keep all these backups I’m going to accumulate? It’s the right question to ask, but the truth is there’s no one-size-fits-all answer.

How long you keep your backups will depend on your IT team’s priorities, and will include practical factors like storage costs and the operational realities that define the usefulness of each backup. Highly regulated industries like banking and healthcare have even more challenges to consider on top of that. With all that in mind, here’s what you need to know to determine how long you should keep your backups.

First Things First: You Need a Retention Policy

If you’re asking how long you should keep your backups, you’re already on your way to designing a retention policy. Your organization’s retention policy is the official protocol that will codify your backup strategy from top to bottom. The policy should not just outline what data you’re backing up and for how long, but also explain why you’ve determined to keep it for that length of time and what you plan to do with it beyond that point.

Practically speaking, the decision about how long to keep your backups boils down to a balancing act between storage costs and operational value. You need to understand how long your backups will be useful in order to determine when it’s time to replace or dispose of them; keeping backups past their viability leads to both unnecessary spend and the kind of complexity that breeds risk.

Backup vs. Archive

Disposal isn’t the only option when a backup ages. Sometimes it’s more appropriate to archive data as a long-term storage option. As your organization’s data footprint expands, it’s important to determine how you interact with different types of data to make the best decisions about how to safeguard it (and for how long).

While backups are used to restore data in case of loss or damage, or to return a system to a previous state, archives are more often used to off-load data from faster or more frequently accessed storage systems.

  • Backup: A data recovery strategy for when loss, damage, or disaster occurs.
  • Archive: A long-term or permanent data retrieval strategy for data that is not as likely to be accessed, but still needs to be retained.

Knowing archiving is an option can impact how long you decide to keep your backups. Instead of deleting them completely, you can choose to move them from short-term storage into a long-term archive. For instance, you could choose to keep more recent backups on premises, perhaps stored on a local server or network attached storage (NAS) device, and move your archives to cloud storage for long-range safekeeping.

How you choose to store your backups can also be a factor into your decision on how long to keep them. Moving archives to cloud storage is more convenient than other long-term retention strategies like tape. Keeping archives in cloud storage could allow you to keep that data for longer simply because it’s less time-consuming than maintaining tape archives, and you also don’t have to worry about the deterioration of tape over time.

Putting your archive in cloud storage can help manage the cost side of the equation, too, but only if handled carefully. While cloud storage is typically cheaper than tape archives in the long run, you might save even more by moving your archives from hot to cold storage. For most cloud storage providers, cold storage is generally a cheaper option if you’re talking dollars per GB stored. But, it’s important to remember that retrieving data from cold storage can incur high egress fees and take 12–48 hours to retrieve data. When you need to recover data quickly, such as in a ransomware attack or cybersecurity breach, each moment you don’t have your data means more time your business is not online—and that’s expensive.

How One School District Balances Storage Costs and Retention

With 200 servers and 125TB of data, Bethel School District outside of Tacoma, Washington needed a scalable cloud storage solution for archiving server backups. They’d been using Amazon S3, but high costs were straining their budget—so much so that they had to shorten needed retention periods.

Moving to Backblaze produced savings of 75%, and Backblaze’s flat pricing structure gives the school district a predictable invoice, eliminating the guesswork they anticipated from other solutions. They’re also planning to reinstate a longer retention period for better protection from ransomware attacks, as they no longer need to control spiraling Amazon S3 costs.

Next Order of Business: The Structure of Your Backup Strategy

The types of backups you’re storing will also factor into how long you keep them. There are many different ways to structure a secure backup strategy, and it’s likely that your organization will interact with each kind of backup differently. Some backup types need to be stored for longer than others to do their job, and those decisions have a lot to do with how the various types interact to form an effective strategy.

The Basics: 3-2-1

The 3-2-1 backup strategy is the widely accepted industry minimum standard. It dictates keeping three copies of your data: two stored locally (on two different types of devices) and one stored off-site. This diversified backup strategy covers all the bases; it’s easy to access backups stored on-site, while off-site (and often offline or immutable) backups provide security through redundancy. It’s probably a good idea to have a specific retention policy for each of your three backups—even if you end up keeping your two locally stored files for the same length of time—because each copy serves a different purpose in your broader backup strategy.

Full vs. Incremental Backups

While designing your backup strategy, you’ll also need to choose how you’re using full versus incremental backups. Performing full backups each time (like completely backing up a work computer daily) requires huge amounts of time, bandwidth, and space, which all inflate your storage usage at the end of the day. Other options serve to increase efficiency and reduce your storage footprint.

  • Full backup: A complete copy of your data, starting from scratch either without any pre-existing backups or as if no other backup exists yet.
  • Incremental backup: A copy of any data that has been added or changed since your last full backup (or your last incremental backup).

When thinking about how long to keep your full backups, consider how far back you may need to completely restore a system. Many cyber attacks can go unnoticed for some time. For instance, you could learn that an employee’s computer was infected with malware or a virus several months ago, and you need to completely restore their system with a full backup. It’s not uncommon for businesses to keep full backups for a year or even longer. On the other hand, incremental backups may not need to be kept for as long because you can always just restore from a full backup instead.

Grandfather-Father-Son Backups

Effectively combining different backup types into a cohesive strategy leads to a staggered, chronological approach that is greater than the sum of its parts. The grandfather-father-son system is a great example of this concept in action. Here’s an example of how it might work:

  1. Grandfather: A monthly full backup is stored either off-site or in the cloud.
  2. Father: Weekly full backups are stored locally in a hot cloud storage solution.
  3. Son: Daily incremental backups are stored as a stopgap alongside father backups.

It makes sense that different types of backups will need to be stored for different lengths of time and in different places. You’ll need to make decisions about how long to keep old full backups (once they’ve been replaced with newer ones), for example. The type and the age of your data backups, along with their role in the broader context of your strategy, should factor into your determination about how long to keep them.

A Note on Minimum Storage Duration Policies

When considering cloud storage to store your backups, it’s important to know that many providers have minimum storage duration policies. These are fees charged for data that is not kept in cloud storage for some period of time defined by the cloud storage provider, and it can be anywhere from 30–180 days. These are essentially delete penalties—minimum retention requirement fees apply not only to data that gets deleted from cloud storage but also any data that is overwritten. Think about that in the context of the backup strategies we’ve just outlined: each time you create a new full backup, you’re overwriting data.

So if, for example, you choose a cloud storage provider with a 90-day minimum storage duration, and you keep your full backups for 60 days, you will be charged fees each time you overwrite or delete a backup. Some cloud storage providers, like Backblaze B2 Cloud Storage, do not have a minimum storage duration policy, so you do not have to let that influence how long you choose to keep backups. That kind of flexibility to keep, overwrite, and delete your data as often as you need is important to manage your storage costs and business needs without the fear of surprise bills or hidden fees.

Don’t Forget: Your Industry’s Regulations Can Tip the Scales

While weighing storage costs and operational needs is the fundamental starting point of any retention policy, it’s also important to note that many organizations face regulatory requirements that complicate the question of how long to keep backups. Governing bodies designed to protect both individuals and business interests often mandate that certain kinds of data be readily available and producible upon request for a set amount of time, and they require higher standards of data protection when you’re storing personally identifiable information (PII). Here are some examples of industries with their own unique data retention regulations:

  • Healthcare: Medical and patient data retention is governed by HIPAA rules, but how those rules are applied can vary from state to state.
  • Insurance: Different types of policies are governed by different rules in each state, but insurance companies do generally need to comply with established retention periods. More recently, companies have also been adding cyber insurance, which comes with its own set of requirements.
  • Finance: A huge web of legislation (like the Bank Secrecy Act, Electronic Funds Transfer Act, and more) mandates how long banking and financial institutions must retain their data.
  • Education: Universities sit in an interesting space. On one hand, they store a ton of sensitive data about their students. They’re often public services, which means that there’s a certain amount of governmental regulation attached. They also store vast amounts of data related to research, and often have on-premises servers and private clouds to protect—and that’s all before you get to larger universities which have medical centers and hospitals attached. With all that in mind, it’s unsurprising that they’re subject to higher standards for protecting data.

Federal and regional legislation around general data security can also dictate how long a company needs to keep backups depending on where it does business (think GDPR, CCPA, etc.). So in addition to industry-specific regulations, your company’s primary geographic location—or your customers’ location—can also influence how long you need to keep data backups.

The Bottom Line: How Long You Keep Backups Will Be Unique to Your Business

The answer to how long you need to keep your backups has everything to do with the specifics of your organization. The industry you’re in, the type of data you deal with, and the structure of your backup strategy should all combine to inform your final decision. And as we’ve seen, you’ll likely wind up with multiple answers to the question pertaining to all the different types of backups you need to create and store.

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What “Dead to Me” Taught Us About 3-2-1 Backup

Post Syndicated from Barry Kaufman original https://www.backblaze.com/blog/what-dead-to-me-taught-us-about-3-2-1-backup/

A decorative image showing a TV screen with a spotlight coming from the right. The numerals 3, 2, 1 are displayed on the background of the image; the words Dead to Me are displayed on the TV screen.

When you start thinking about backup strategies, it tends to get inside your head. Like Dustin Hoffman’s character in “Rain Man”, seeing equations float around him as he calculates his odds in Vegas, the mental exercise of ensuring your backups have backups of their own tends to manifest itself in the strangest places.

Take, for example, the finale of the Netflix show “Dead to Me” starring Christina Applegate and Linda Cardellini. The show wrapped up a few months back and should definitely be moving toward the top of your “I’ve been meaning to watch that” list. And if you have already seen it, I can’t stress enough how much more you pick up on a second time around.

Anyway, to a certain segment of the audience, the climax of the show served as a fitting conclusion to a whole host of storyline threads whose dense weave kept viewers enthralled from the first episode to the last. But to those of us who tend to worry about things like a proper 3-2-1- backup strategy, the final few episodes concealed a subtle message about the importance of proper data backup procedures.

Let’s dig into what “Dead to Me” can teach us about the importance of a good backup strategy.

Defining a 3-2-1 Backup Strategy

As we’ve discussed at length before, a good 3-2-1- backup strategy involves three copies of your data:

  • One: On-site storage on your home device. Your phone, your laptop, your tablet, whatever. If you can physically touch it and your files are in there somewhere, that’s your first copy.
  • Two: On-site storage on a separate device. This can be an external hard drive, a thumb drive, or if you’re on a Mac, Time Machine. If it’s not physically in the device, but it’s still somewhere close by, that’s your second copy.
  • Three: Off-site backup. This should automatically scan the files on your device and upload copies to the cloud for safe-keeping. (Pssst, we’re partial to Backblaze’s astonishingly simple cloud back up here).

Okay, So What Does That Have to Do With “Dead to Me”?

There’s kind of a long road ahead, so buckle up.

For those of you who haven’t seen it, or who binged it so long ago you need a refresher, “Dead to Me” follows the story of two friends, Jen (Applegate) and Judy (Cardellini). Jen is a recently widowed mom whose husband Ted had been killed in a hit and run shortly before the show started. Judy is a woman she meets during a group therapy session, who claims to have lost her husband as well.

Only, as it turns out, Judy didn’t lose her husband. They just split up—after an argument that started when they accidentally struck and killed Jen’s husband.

Intrigued yet? We’re only on the first episode.

By the end of the first season, Jen has discovered the truth about Judy (but they’re still friends), Judy is dating a police officer who is investigating the crime she committed, and her ex-husband Steve (James Marsden, playing against his usual type as a jerk) is desperately trying to cover up the crime while avoiding the Greek mafia, who have a contract out on him.

We cannot stress enough that all of this craziness happens in the first season, which ends with Jen accidentally murdering Steve by—of course—cracking him in the head with a wooden bird, which winds up as a critical plot point.

A image of a wooden bird statue.
You see tchotchke. I see danger.

From there the plot twists around on itself, throwing every curveball imaginable at you from secret twin brothers to money laundering schemes to torrid affairs (and hey, we already mentioned the Greek mafia). But critical to our point is one plot thread that could have been avoided with a proper backup strategy.

Karen and the… Let’s Call It 2-1 Strategy

A minor character in the first few seasons, Karen is a neighbor of Jen’s who… well, can be kind of a Karen. You know that person in your neighborhood that you suspect reports you to the Homeowner’s Association whenever your grass gets a little too long? That’s her.

As the neighborhood Karen, she has a natural inclination to keep an eye on things. As such, her house is ringed by security cameras. And as we learned in the season two premiere, one of those cameras just happened to spy Steve on his way to Jen’s house the night he was murdered.

Plot twist, right?

Since this is a huge piece of evidence implicating them in the murder they’re actively covering up, Jen and Judy have to ensure that the incriminating footage is destroyed forever. That means deleting the footage, which they discover has been safely stored in the cloud. They first try to convince Jeff, Karen’s ex, to log on and do it (side note: this happens after they discovered he was having an affair with one of Judy’s ex-boyfriends, because this show is bonkers) but unfortunately Karen has changed the password to her cloud storage.

So they have to sweet-talk their way into Karen’s house (greasing the wheels with her favorite dish—Mexican lasagna with extra raisins) and get her to delete the footage off the cloud. It’s a wonderful moment of female camaraderie as they convince Karen that the data on the cloud represents too many painful memories of her time with her ex. And when Karen finally drags the folder to the trash, we cheer her for finding the strength to move on.

A image of three women sitting at a counter drinking coffee in front of an open laptop.
Just a couple of friends, deleting files over coffee.

And then, the punchline.

“And if I ever want to see it again, I have it backed up on my hard drive,” she exclaims, holding up her external drive backup. Jen and Judy manage to steal that, and in doing so get away with their crime scot-free.

What Should Karen Have Done?

Look, we get that the show is trying to get us to root for Jen and Judy as our protagonists, but to be honest, murder is one of those things that is a little hard to look past.

Especially given that the FBI was looking into the crime at that point in the show, what Karen did could legally be considered obstruction of justice. Or at least unintended obstruction of justice, which we’re pretty sure is still a crime. (We on the blog team are definitely not lawyers, though.)

Had Karen utilized a proper 3-2-1 strategy, she should have had a third copy—the one on her local drive—even after she was tricked into deleting it from the cloud and handing over her external drive. And, if she was using Backblaze, she would have been able to access an earlier version of her backup with either our standard 30-day version history or Extended Version History. So, she could have pulled a copy even after she deleted it.

The Moral of the Story Is: 3-2-1 Backups Are Still the Best

Karen handed over all the incriminating evidence about the murder to the person who committed it. Which, true, made for a happy ending as far as the show is concerned. But for those of us who can’t seem to get 3-2-1 backup strategies out of our head, she committed a serious blunder. A 2-1 backup strategy just won’t cut it.

And that, folks, is how “Dead to Me” reminds us all once again that a 3-2-1 backup strategy is still the best way to keep your data safe and out of the hands of nefarious, if endearing, murderers.

The post What “Dead to Me” Taught Us About 3-2-1 Backup appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

World Backup Day: Backing Up by the Numbers

Post Syndicated from original https://www.backblaze.com/blog/world-backup-day-backing-up-by-the-numbers/

A decorative image displaying a globe with an arrow encircling it, the words World Backup Day, and a cloud with a stylized flame icon.

Today, March 31, is World Backup Day. If you don’t know, now you know! Some years ago, we and other denizens of the internet got together because we felt that the joy of protecting your data was worthy of celebration. Each year on this day, we encourage folks to take the pledge to backup their data. This year, we wanted to share some fun facts we pulled about our Backblaze Personal Backup service, and throw in a few things we’ve learned from our yearly backup poll as well. Spoiler: We do that poll again every year in June for Backup Awareness Month, so come visit us again then and we’ll review the trends.

The Who and Where of Backup

A caveat about this data: If you’re familiar with Backblaze, you know we have a few different services, including Backblaze Personal Backup, Backblaze Business Backup, and Backblaze B2 Cloud Storage. This article will only be referencing data from our Personal Backup service.

And, shout out to Simple Maps for providing us with geographic info that we mapped to our data.

The Winners: Which Cities Back Up the Most?

To be clear, we think anyone who’s backing up is a winner. But in this section, we decided to talk about both the cities with the most users per capita and the number of users in a city. Given that the second option rewards bigger cities, we thought it was a little unfair to just present that data.

2022 Top 5 Cities Where You’re Most Likely to Run Into a Backblaze User

Here, we take a look at the cities with the most Backblaze licenses per capita.

An image displaying the words: The 2022 winner of cities with the most Backblaze Personal Backup users per capita: Pacific Palisades, CA.
  1. Pacific Palisades, CA: 136.6
  2. Winnetka, IL: 129.1
  3. Orinda, CA: 128.2
  4. Beverly Hills, CA: 126.2
  5. Mill Valley, CA: 117.1

Good job California and a very special shout out to Winnetka! Way to go!

2022 Top 5 Cities With the Most Backblaze Users

And, here, we look at cities with the highest number of users.

  1. New York, NY: 8,401
  2. Los Angeles, CA: 6,754
  3. Brooklyn, NY: 5,587
  4. San Francisco, CA: 5,117
  5. Seattle, WA: 5,021

The Potential: The Places We Want to Give Some Back Up Love To

Hey, we get it: we’re passionate about a relatively nerdy thing. (Back up. It’s still back up.) That said, we’re always looking for ways to spread the love and peace of mind that comes from data protection.

2022 Top 5 Cities Least Likely to Run Into a Backblaze User

Here’s where we look at cities with the least Backblaze users per capita.

  1. Lynwood, CA: .14
  2. Arecibo, PR: .17
  3. Trujillo Alto, PR: .17
  4. Carolina, PR: .17
  5. Vega Baja, PR: .18

Clearly, we haven’t been giving Puerto Rico enough love. We’re sorry, Puerto Rico! We’d love to chat about back up with you.

2022 Cities With the Fewest Users

You might be noticing a pattern. Here, we look at cities with the least number of users in our database—so, cities with one license, because there are also cities with zero users. But to figure out which cities those are, we’d have to find a list of ALL the cities in the U.S. and deduplicate it against our list of cities with at least one license. It would be a whole thing. Let it suffice to say, there are cities with zero users, and we hope someday they have more.

  1. Arecibo, PR: 1
  2. Canovanas, PR: 1
  3. Carolina, PR: 1
  4. Lynwood, CA: 1
  5. Trujillo Alto, PR: 1
  6. Vega Baja, PR: 1
  7. Waianae, HI: 1

Given the amount of objectively beautiful places on this list, we’d love to assume you’re all busy outdoors and not stuck behind a computer.

State of Affairs

Okay, we’ve talked about cities, but things get even more interesting when you filter this by state instead. Buckle up, folks!

States With the Most Users Per Capita

  1. Washington, D.C.: 26.04
  2. Vermont: 21.67
  3. Oregon: 21.60
  4. Washington: 20.67
  5. Colorado: 19.99

Finally, a list California didn’t make. (It’s number seven.) It’s super interesting when you compare this to the cities with the most users per capita, especially because our winner in that category has 136.6 compared to our winner here with 26.04.

Even if you take out Washington, D.C. (some folks might argue that it’s more fair to call it a city), Vermont comes in with 21.67 statewide. That’s less than a fifth of the concentration of users you’d find in Pacific Palisades, CA.

States With The Most Cities With Only One License Per Capita

Some nuance here: This doesn’t mean states with the least number users, but rather states with the most cities with only one license. So, in essence, this list favors states that have a lot of cities.

  1. Pennsylvania—177
  2. New York—172
  3. Texas—166
  4. Illinois—126
  5. Ohio—126
  6. Iowa—112
  7. Minnesota—111
  8. Michigan—111
  9. California—106
  10. Indiana—101

Look at that! Some of our standouts above become a little less impressive when you get here. And, we’d like to note that California has made all but one of the lists so far: proof that backup stories are no simple matter of “best” and “worst”.

The Even Bigger Picture

There are even more stories to tell when you compare this to our yearly backup poll. According to our data, only 12% of computer users use a cloud backup service like Backblaze. That means that the numbers we’re showing you here are a portion of the 12% of computer owners overall.

Still, the person most likely to be a backer upper—someone who owns a computer and backs it up at least once a day—likely lives in the Western United States. Even though we’re working with a smaller data set, it’s interesting to see that our data still reflects overall trends.

Celebrate With Us!

We hope you enjoyed our foray into data as much as we did. Feel free to take the World Backup Day pledge, reach out to us on socials, or comment below if you want to know more. And, check back in June to see the newest backup survey.

Until then, happy backing up!

The post World Backup Day: Backing Up by the Numbers appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

SSD 101: How Reliable are SSDs?

Post Syndicated from original https://backblazeprod.wpenginepowered.com/blog/how-reliable-are-ssds/

A decorative image showing an illustration of an SSD drive that exposes the interior. A headline reads How Reliable Are SSDs?
This article has been updated since it was originally published in 2023.

Solid state drives (SSDs) continue to grow in popularity, and no wonder. Compared to hard disk drives (HDDs), they are faster, smaller, more power efficient, and sturdier since they have no moving parts to jostle around. And, they are becoming available in larger and larger capacities while their cost comes down.

But are they really as dependable as they claim to be? SSDs still have vulnerabilities, and storage tech that lasts thousands of years isn’t commercially viable (yet!). 

In this post we’re going to consider the issue of SSD reliability. We’ll take a closer look at:

  • SSD tech.
  • SSD storage memory.
  • Reliability factors.
  • Signs of SSD failure.

So, how reliable is an SSD? Let’s dig in.

But First, Back It Up

Of course, as a data storage and backup company, you know what we’re going to say right off: No matter how you store your data, you should always back it up. Even if your data is stored on a brand new SSD, it won’t do you any good if your computer is stolen, destroyed by a flood, or lost in a fire or other act of nature. We recommend using a 3-2-1 backup strategy to safeguard your data.

SSD Tech

Almost all types of today’s SSDs use NAND flash memory. NAND isn’t an acronym like a lot of computer terms. Instead, it’s a name that’s derived from its logic gate, the basic building block of its memory cells, called “NOT AND.” (For the curious, a NAND gate is a logic gate that produces an output that is false only if all its inputs are true.)

A diagram of the interior motherboard of an SSD identifying the cache, controller, and NAND Flash Memory.

Flash (the term following NAND) refers to a non-volatile solid state memory that retains data even when the power source is removed. 

NAND storage has specific properties that affect how long it will last. NAND flash memory works by storing data in individual memory cells organized in a grid-like array. When data (a 1 or a 0) is written to a NAND cell (also known as programming), the data must be erased before new data can be written to that same cell. When writing and erasing a NAND cell, electrons are sent through an insulator and back, and the insulator starts to wear. Eventually, the insulator wears to the point where it may have difficulty keeping the electrons in their correct (programmed) location, which makes it increasingly more difficult to determine if the electrons are where they should be and to indicate the correct value (1 or 0) of the cell.

This means that flash type memory cells can only be reliably programmed and erased a given number of times. This is measured in programmed/erase cycles, more commonly known as P/E cycles.

P/E cycles are an important measurement of SSD reliability, but there are other factors that are important to consider as well including TBW (terabytes written) and MTBF (mean time between failures). Here are a few definitions to help keep everything straight:

Programmed/Erase Cycles (P/E Cycles)

A P/E cycle in solid state storage involves writing data to a NAND flash memory cell then erasing that data, so it is ready to be rewritten. The endurance of an SSD, measured in P/E cycles, varies depending on the technology, but typically falls somewhere between 500 and 100,000 P/E cycles. 

Terabytes Written (TBW)

Terabytes written is the total amount of data that can be written to an SSD before it is likely to fail. For example, here are the TBW warranties for the popular Samsung V-NAND SSD 870 EVO:

  • 250GB model: 150TBW
  • 500GB model: 300TBW
  • 1TB model: 600TBW
  • 2TB model: 1,200TBW
  • 4TB model: 2,400TBW

All of these models are warrantied for five years or TBW, whichever comes first.

Mean Time Between Failures (MTBF)

MTBF is a metric used to gauge the reliability of a hardware component throughout its anticipated lifespan. For most components, the measure is typically in thousands or even tens of thousands of hours between failures. For example, an HDD may have a mean time between failures of 300,000 hours, while an SSD might have 1.5 million hours.

Manufacturers provide these specifications for their products. They can help you understand your drives’ expected lifespan as well as its suitability for specific applications.

Be careful when reviewing the specifications though, as they don’t guarantee your particular SSD will last for that specific duration. Rather, they indicate that, based on a sample set of the SSD model, errors are anticipated to occur at a certain rate. A 1.2 million hour MTBF means that, assuming the drive is used at an average of eight hours a day, a sample size of 1,000 SSDs would be expected to have one failure every 150 days, or about twice a year.

Today, many SSDs come with a utility which monitors the life expectancy of the drive. Their recommendations are based on monitoring the SMART attributes of the drive. As we discussed in a previous post, there is little consistency between the different SSD manufacturers in what attributes they monitor and how they calculate drive life expectancy. Therefore, it is important that you read the manual for your particular SSD if you are interested in using this information to decide when to replace your SSD.

SSD Storage Memory

There are currently five different NAND flash cell technologies based on the number of bits stored per cell, which we’ll discuss below. Generally, as the number of bits stored per cell increases, the cost per bit decreases, but endurance and performance may decrease as well.

SLC (Single Level Cell): One Bit Per Cell

SLC was the first type of NAND flash storage developed. It stores one bit per cell. SLC storage is fast and wear is minimal. On the downside, it’s not space-efficient; that is, the physical size of the SSD form factor used.

MLC (Multi-Level Cell): Two Bits Per Cell

MLC stores two bits per cell. This basically doubled the amount of storage and lowered the cost for a given form factor. But MLC is slower as it has to distinguish between the two bits in a given cell.

TLC (Triple Level Cell): Three Bits Per Cell

The trend continued with TLC where three bits are stored per cell. This advancement had two interesting consequences. First, the unit cost started to be appealing to most audiences. While still two to three times as expensive as a comparable hard drive, a TLC-based SSD was affordable. Second, the TLC technology hastened the introduction of caching within the SSD, as the unaided read/write speeds had dipped to near those of a hard drive.

QLC (Quad Level Cell): Four Bits Per Cell

QLC is the current “standard.” It stores four bits per cell. This increases storage density yet again, lowers the price even more, and, with caching improvements, continues to deliver superior speed. On the downside, the drive can wear out sooner, especially as it fills up.

3D NAND

In the previous technologies the cells are side by side in a single, two-dimensional layer—this design is described as planar. In 3D NAND, the cells are stacked three-dimensionally. This improves storage density and speed, but increases the manufacturing cost and lowers endurance over time.

In general SLC and MLC are faster and last longer, but are limited to the amount of space. TLC and QLC technologies can store data at a lower cost, but may be slower. However, the difference in speed is probably negligible for the average consumer, and is sometimes made up for by things like dynamic caching. The 3D NAND technology is a great choice, but be prepared to pay more.

SSD Reliability Factors to Consider

Compared to HDDs, SSDs are sturdier. Since they don’t have moving parts like actuator arms and spinning platters, they can withstand accidental drops and other shocks, vibration, extreme temperatures, and magnetic fields better than HDDs. Add to that their small size and lower power consumption, and the idea of replacing HDDs with SSDs could be worth the time and effort.

That’s not exactly the whole story though. There are different performance and reliability criteria you should use depending on whether the SSD will be used in a home desktop computer, a data center, or an exploration vehicle on Mars. And SSD manufacturers are increasingly marketing SSDs for specific workloads such as write-intensive, read-intensive, or mixed-use. What that means is that you can select the optimal level of SSD endurance and capacity for a particular use case. 

For instance, an enterprise user with a high-transaction database might opt for a drive that can withstand a higher number of writes at the expense of capacity. Or, a user operating a database that doesn’t get frequent writes might choose a lower performance drive with a higher capacity. By doing this, the manufacturers are hiding the complexity embedded in the technology like storage NAND (SLC, MLC, etc), caching, and so on. That said, it does make it easier to match your requirements to the best type of SSD.

Signs of SSD Failure

You’ve likely encountered the dreaded clicking sound that emanates from a dying HDD. An SSD has no moving parts, so you won’t get an audible warning that an SSD is about to fail, but there are usually other signs of when that’s going to happen. If you start to notice any of them, take action by replacing that drive with a new one. Indicators that your SSD is nearing its end of life include:

1) Errors Involving Bad Blocks

Much like bad sectors on HDDs, there are bad blocks on SSDs. If you have a bad block, the computer will typically try to read or save a file, but it takes an unusually long time and ends in failure, so the system eventually gives up and sends an error message.

2) Files Cannot Be Read or Written

There are two ways in which a bad block can affect your files. First, the system detects the bad block while writing data to the drive, and thus refuses to write data, or second, the system detects the bad block after the data has been written, and thus refuses to read that data.

3) The File System Needs Repair

Getting an error message like this on your screen can happen simply because the computer was not shut down properly, but it also could be a sign of an SSD developing bad blocks or other problems.

4) Crashing During Boot

A crash during the computer boot is a sign that your drive could be developing a problem. You should make sure you have a current backup of all your data before it gets worse and the drive fails completely.

5) The Drive Becomes Read-Only

Your drive might refuse to write any more data to disk and can only read data. Fortunately, you can still get your data off the disk, and you should.

So, How Reliable Is an SSD?

Let’s break down the reliability of SSDs into three, more specific questions:

Question 1: How long can we reasonably expect an SSD to last?

Answer: An SSD should ideally last as long as its manufacturer expects it to last (generally five years), provided that the use of the drive is not excessive for the technology it employs (e.g. using a QLC in an application with a high number of writes). Consult the manufacturer’s recommendations to ensure that how you’re using the SSD matches its best use.

Here at Backblaze we use SSDs for many different applications. The one use case we have rigorous reliability data for is as boot drives in our storage servers. This cohort of drives does more than boot these servers; they also write, store, read, and delete log files of various types recorded by the storage servers on a daily basis. The latest Drive Stats SSD Edition illuminates the reliability of the drive models we use for this purpose.

Question 2: Do SSDs fail faster than HDDs?

Answer: There are many variables in comparing the reliability of HDDs and SSDs, the primary one being how they are used. In the SSD Drive Stats report noted above, we compared SSD and HDD boot drives as they performed the same function in the same types of systems, storage servers. While it seems in the first three years or so the different drives are similar in their failure curves, the curves separate after four years, with the HDDs failing at a higher rate. So far the SSDs have maintained a 1% or less Annualized Failure Rate (AFR) through the first four years.

SSD users are far more likely to replace their storage drive because they’re ready to upgrade to a newer technology, higher capacity, or faster drive, than having to replace the drive due to a short lifespan. Under normal use we can expect an SSD to last years. If you replace your computer every three years, as most users do, then you probably needn’t worry about whether your SSD will last as long as your computer. What’s important is whether the SSD will be sufficiently reliable that you won’t lose your data during its lifetime.

Question 3: Are SSDs good for long-term storage?

Answer: SSDs, like hard drives, are meant to be used. An external drive stuffed into a closet for a couple of years is never a good thing, and it doesn’t matter whether it is an SSD or HDD inside. The evidence of whether an SSD will fare better than a HDD in such a circumstance is anecdotal at best. Still, it is better to use an external drive as a backup of your computer as part of your backup plan—just don’t make it your only backup.

Summary

It’s good to understand how the different SSD technologies affect their reliability, and whether it’s worth it to spend extra money for SLC over MLC or QLC. However, unless you’re using an SSD in a specialized application with more writes than reads as we described above, just selecting a good quality SSD from a reputable manufacturer should be enough to make you feel confident that your SSD will have a useful life span.

Keep an eye out for any signs of failure or bad sectors, and, of course, be sure to have a solid backup plan no matter what type of drive you’re using.

FAQs

1. How do you measure SSD reliability?

There are a number of metrics that can help you understand SSD reliability, including programmed/erase (P/E) cycles, terabytes written (TBW), and mean time between failures (MBTF). These metrics alone won’t be able to tell you how long a given SSD will last, but they can help you understand roughly where your SSD is in its lifecycle. Check the manufacturer’s warranty and endurance rating in TBW. Higher values indicate better durability.

2. What are programmed/erase (P/E) cycles?

A solid-state storage programmed/erase (P/E) cycle is a sequence of events in which data is written to a solid-state NAND flash memory cell, then erased, and then rewritten. How many P/E cycles a SSD can endure varies with the technology used, somewhere between 500 to 100,000 P/E cycles.

3. What SSD should I buy?

The ideal SSD to buy depends on your specific needs. Consider factors like capacity, speed, and budget. For most users, a mid-range SSD from a reputable brand offers a good balance of performance and affordability. SSD manufacturers are increasingly marketing SSDs for specific workloads such as write-intensive, read-intensive, or mixed-use. What that means is that you can select the optimal level of SSD endurance and capacity for a particular use case. For instance, an enterprise user with a high-transaction database might opt for a drive that can withstand a higher number of writes at the expense of capacity. Or, a user operating a database that doesn’t get frequent writes might choose a lower performance drive with a higher capacity.

4. How do I know my SSD is going to fail?

SSDs will eventually fail, but there usually are advance warnings of when that’s going to happen. Some warning signs include errors involving bad blocks, being unable to read or write files, getting error messages that the file system needs repair, crashes during boot, or when your drive becomes read-only. When this happens, make sure you have a good backup.

5. How long can I expect an SSD to last?

An SSD should ideally last as long as its manufacturer expects it to last (generally five years), provided that the use of the drive is not excessive for the technology it employs. Consult the manufacturer’s recommendations to ensure that how you’re using the SSD matches its best use.

6. Do SSDs fail faster than HDDs?

There are many variables in comparing the reliability of HDDs and SSDs, the primary one being how they are used. SSD users are far more likely to replace their storage drive because they’re ready to upgrade to a newer technology, higher capacity, or faster drive, than having to replace the drive due to a short lifespan. Under normal use we can expect an SSD to last years. If you replace your computer every three years, as most users do, then you probably needn’t worry about whether your SSD will last as long as your computer. What’s important is whether the SSD will be sufficiently reliable that you won’t lose your data during its lifetime.

7. Are SSDs good for long-term storage?

SSDs, like hard drives, are meant to be used. An external drive stuffed into a closet for a couple of years is never a good thing, and it doesn’t matter whether it is an SSD or HDD inside. The evidence of whether an SSD will fare better than a HDD in such a circumstance is anecdotal at best. Still, it is better to use an external drive as a backup of your computer as part of your backup plan—just don’t make it your only backup.

The post SSD 101: How Reliable are SSDs? appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

Building Your (Digital) Go Bag

Post Syndicated from Stephanie Doyle original https://www.backblaze.com/blog/building-your-digital-go-bag/

A decorative image of several icons that represent photos, documents, identification cards, and money flowing into a backpack.

Quick! You have 10 minutes to get your most important documents out of your house. What do you need?

Here’s another scenario: you’re away from home and you find out there was a fire. Are you confident that you have all your important information somewhere you can access?

It’s never fun to imagine disaster scenarios, but that doesn’t mean you should avoid the necessary preparation. Building a good emergency kit checklist—and digitizing the things you can—is one of the easiest things you can do to give yourself peace of mind. Today, I’m covering all the things that can and should go into your digital go bag.

Editor’s Note

We’ve had this article on our calendar for a while now, and it’s part of our campaign to celebrate World Backup Day. But, we never want to be the ones shifting the focus from the victims of natural disasters. With the devastating storms that rolled through the U.S. South and beyond this weekend, we wanted to take a moment to say that our thoughts are with everyone affected, and if you have the ability to donate, this is a great boots-on-the-ground charity helping folks out right now.

Disaster Prep: Better Known as Recovery Planning

It may seem far-fetched that you’ll be in the position to get the essentials in only 10 minutes, but speaking from personal experience, that’s exactly what happened to me when the 2003 Cedar Fire struck in San Diego—there’s nothing like seeing your friends’ homes on the national news, let me tell you. And, having spent much of my adult life in hurricane-prone New Orleans, disaster readiness is just a way of life. It’s common to discuss the incoming storms with the old-timers in your neighborhood bar over a $2 afternoon High Life, and they are almost always right in predicting if a hurricane is going to turn and hit Florida.

A photo of Jim Cantore in a storm pointing ahead.
And you always know it’s a serious weather event when Jim Cantore comes to town. Source.

One of the things these experiences have taught me is that disasters and recovery happen in stages. There’s the inciting event—a house fire, a hurricane, etc.—and then there’s the displacement and recovery. You’re trying to call an insurance company when the lines are all tied up, and when you finally get through, you need to give them information that they need when you’re far from home and in crisis. You may have renter’s insurance, but when you’re trying to re-buy your book collection, really, which ones did you have? And, there are some things that can’t be replaced—photos are a great example. Finding a way to organize and digitize these things means that you don’t have to worry about stuff when you should be worrying about people.

All that to say, the more you can do to be prepared ahead of time, the better. That means not only having your documents in a place you can access, but also knowing what documents you need in the first place. While this type of file organization started out in response to natural disasters, it’s actually helped in many other ways—I always know where my files are to give to my tax guy, and I’ve implemented a good 3-2-1 backup strategy, which means I’m confident my data is protected and accessible.

As it happens, there’s a name for this type of intentional preparation when you’re building an emergency kit: folks call those kits go bags. It makes sense right? You have a bag that holds the things you need to go. These days, though, many of the things that you’d traditionally include in that physical bag can also be digitized. So, with all that in mind, let’s talk about how to build your (digital) go bag.

What Documents Do I Need in My Emergency Kit?

A little caveat here: just because you can digitize something, doesn’t mean that should be your only copy. There are some things that you just flat-out need to have in person, like your driver’s license, though some states have experimented with digital wallets that contain official, legal copies of those things. Nevertheless, having a digital backup of your important physical documents means that you’ll have the information to replace them should you need to.

After that, you can break your go bag checklist into a few different categories.

  • Household Identification
  • Financial and Legal Information
  • Medical Information
  • Emergency Contact Information
  • Valuables and Priceless Personal Items

We’ve shamelessly borrowed this information from a Federal Emergency Management Agency (FEMA) list of essentials, and we’ve added a few notes as well. Let’s break down each category.

Household Identification

These are all the things you need to prove you are who you say you are, and to prove that your kids, pets, and spouse are, in fact, your kids, pets, and spouse. It may seem like this isn’t important, but there were whole organizations dedicated to reuniting pets with their rightful owners after Hurricane Katrina—and it wasn’t easy. And, imagine if you’ve divorced and don’t have custody papers in an emergency. Sure, courts have records of those agreements, but sometimes those papers take weeks or months to get copies of.

The List

  • Vital Records: Birth certificates, marriage agreements, divorce decrees, adoption or custody papers.
  • Identity Records: Passports, driver’s license, i.d. card, Social Security card, green card, visa, military service i.d.
  • Pet Records: Pet ownership papers, identification tags, microchip information.
A photo of a woman kissing her very cute dog in front of a window.
Your dog, blissfully unaware that your legal relationship to each other is documented.

Financial and Legal Information

If your home or income is affected during a disaster, you’ll need documentation to request assistance from your insurance company or government disaster assistance programs. Remember that even after you get assistance, all that comes with tax implications down the road (for better or worse). Both of those processes take time, so in addition to having your information organized and ready to go, try to keep some emergency cash on hand during high-risk time periods.

The List

  • Housing Documents: Lease or rental agreements, mortgage agreement, home equity line of credit, house or property deed, lists of/receipts for repairs.
  • Bills: Utility bills, student loans, alimony, child support, elder care, gym memberships, streaming services.
  • Vehicle Documents: Loan documents, VIN number, registration, title.
  • Financial Accounts: Checking, savings, debit cards, credit cards, retirement accounts, investment accounts.
  • Insurance Policies: Homeowners, renters, auto, life, flood, fire.
    • Note: Don’t forget to document your property! Make a list of items covered by insurance with their estimated values, and take pictures of all that stuff.
  • Sources of Income: Pay stubs, government benefits, alimony, child support, rent payments, 1099 income.
  • Tax Statements: Federal/state income tax returns, property tax, vehicle tax.
  • Estates Planning: Wills, trusts, powers of attorney.

Medical Information

Even more so than the other sections on this list, it’s important to make sure you have thorough documentation for each member of your household. Remember that there are some items on this list that you’ll need sooner rather than later—think prescription refills. And, make sure that allergy information is front and center, especially life-threatening allergies (like to seafood or nuts).

The List

  • Insurance Information: Health and dental insurance, Medicare, Medicaid, Veterans Administration (VA) health benefits.
  • Medical Records: List of medications, illnesses/disabilities, immunizations, allergies, prescriptions, medical equipment and devices, pharmacy information.
  • Legal Documents: Living will, medical powers of attorney, Do Not Resuscitate (DNR) documents, caregiver agency contracts, disabilities documentations, Social Security (SSI) benefits information.
  • Contact Information: A list of doctors, specialists, dentists, pediatricians.

(Emergency) Contact Info

Finally, you’ll want all of the contact information you may need in one place—it’ll save you time and headaches when you’re trying to make calls, plus you may be able to delegate some phone calls to others. The exercise itself is useful to help you remember any miscellaneous items you may have forgotten in your other documents. Bonus: you can keep a list of extensions or direct phone lines and skip the automated phone tree.

A photo of a man wearing a phone headset and sitting at a computer, smiling at the viewer of the photo.
Press one for more options.

The List

  • Employers
  • Schools
  • Houses of worship
  • Homeowners’ associations
  • Home repair services
  • Relatives/emergency contacts
  • Utility companies
  • Insurance companies
  • Lawyers
  • Local non-emergency services
  • Government agencies

Valuables and Priceless Personal Items

Most of the things that fit in this section aren’t able to be digitized—your wedding dress, heirlooms, jewelry, and the like. Still, don’t forget that those things may have a paper trail you want to keep in your records, especially if you have additional insurance on things like the jewelry.

And, you can never forget to mention photos in this section. While most of us are now in the habit of using our smartphones as cameras, so most of our new photos are already stored in the cloud, don’t forget to digitize all of your photos, including the ones passed down by relatives, taken by professionals, and so on. And, even though it seems like our phones are safer than other formats, you’ll want to back up your mobile devices as well.

Go Bag: Go for Backups

Here’s the short answer to the question of what to digitize: anything you can. Even if the digital copies aren’t legally acceptable, like in our i.d. example above, you’ll at least have the information to fill out online forms or re-order the documents as necessary.

Once you have digital copies of all of these documents, it’s also easy to backup your information. We recommend that you follow a 3-2-1 backup strategy: having three copies of your files in two separate locations with one of those locations off-site. That way, you can grab your documents and go if you’re at home, or if the worst happens and you can’t access that on-site information, you can access all that information in the cloud.

A decorative image of a lightbulb with 3-2-1 in a halo surrounding it. Also, a title that says "3-2-1 Backup Strategy"
The 3-2-1 backup strategy: always a great idea.

Is My Go Bag Safe Online?

Good question. This is the most important information in your life, and we’re asking you to store it all online, the playground of cybercriminals. There’s a lot you can do to protect yourself, though. You’ve already achieved one of those things: setting up a backup strategy. You should also store your data in a secure location. Watch out for clever phishing attempts. And, make sure you follow password best practices, including setting up multi-factor authentication (MFA).

Make It a Holiday to Update Your Information Regularly

Remember that a lot of the information on this list will change over time. Maybe you’re the type of person who remembers to update their files continuously or when something big changes, but it’s a good idea to set one day per year (Around tax day? Maybe going into hurricane season? Groundhog’s Day?) that you intentionally set as Update Important Information Day. (We’re big fans of holidays that combine the whimsical and the practical here at Backblaze.) Feel free to workshop the holiday title and celebrate judiciously. Then, use a backup service like Backblaze Personal Backup that continuously and automatically backs up your data, and you’ll be pretty well prepared for whatever life throws at you.

The post Building Your (Digital) Go Bag appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

The Best Backups in Football History, Part One

Post Syndicated from Stephanie Doyle original https://www.backblaze.com/blog/the-best-backups-in-football-history-part-one/

Ah, football. A beautiful 18 weeks from September to January when we cheer for our favorite teams, eat an uncomfortable amount of dippable appetizers and hand-held foodstuffs, and generally have more exciting Mondays, Thursdays, and Sundays than the rest of the year. And of course, Super Bowl Sunday is the pinnacle of all that joy.

One of the things that we love about football is that it’s given us some incredible moments proving the importance of—you guessed it—backups. Sure, there are only 11 players on the field at any one time, but the team roster has 53 players total, and there’s a reason for that. At any time, the players toward the bottom of the roster could be called up to save the day. And we at Backblaze celebrate times when backups shine.

So, let’s talk about some of our favorite (football) backups of all time and relive those exciting moments.

The Highlight Reel

Brock Purdy, San Francisco 49ers, 2022

We’re based in San Mateo which means we’ve got a lot of Niners fans here at Backblaze. So, you can imagine the joy (and heartbreak) in our office this year. Brock Purdy was the final pick of the 2022 NFL Draft, therefore this season’s Mr. Irrelevant. (We know. It’s kind of mean, but we didn’t make up the name.)

As a third string QB in his rookie season, Purdy likely imagined he’d have little to no play time. Then, first string QB Trey Lance went out with an injury in week two, and Jimmy Garoppolo followed in week 13. Purdy started his first game against the Buccaneers and became the only quarterback in his first career start to beat a team led by Tom Brady.

Backup Steward Yev Pusin rocking his Purdy shirt in the Backblaze offices.
Backblaze’s Ryan Hopkins repping his love for the Chiefs.

After winning the Wild Card game, he suffered an injury to his right elbow, and then his replacement Josh Johnson got a concussion. Sadly, that meant the 49ers were out for the season, but there’s no argument that Purdy outperformed everyone’s expectations. What a backup! (And we hope everyone recovers well.)

We’d like to note here that part of the reason the Niners’ backups got to shine is that the offensive line was so strong this year, so shout out to all the players who put in that work.

The Backup Bottom Line: In our minds, the ability to protect your backups is the hallmark of any good backup strategy.

Max McGee, Green Bay Packers, 1966

This one is truly the stuff of legends, and we need to set the historical stage a bit to truly squeeze the juice, as they say.

The Super Bowl we know and love today pits the two conferences of the NFL against each other. But, back in the day, the Super Bowl was created because oil heir Lamar Hunt created an upstart league called the American Football League (AFL). After a contentious draft, player poaching, and so on, the AFL was looking to prove its legitimacy by challenging the established NFL teams—and so, in 1966, the first Super Bowl was held.

Backblazer Crystal Matina at a game.
Her daughter Chiara (right) showing Niners love from a young age.

The Green Bay Packers, helmed by the great Vince Lombardi, won the NFL Championship versus the Cowboys and earned the right to face the Kansas City Chiefs in Super Bowl I. Lombardi was reportedly extremely invested in defending the honor of the NFL, and he raised the penalties for breaking curfew to record-high levels. However, that didn’t stop Max McGee.

McGee had gone pro in 1954, and, at that point in 1962, was seemingly close to retirement. That season, he’d only caught four passes total and did not expect to play in the Super Bowl. So, he made plans with two flight attendants and spent the night before the big game drinking, eventually returning to the hotel at 6:30 a.m. game day. (We won’t speculate on what else happened, though Sports Illustrated wrote a fantastic article about McGee.)

In what now only seems fateful, starting receiver Boyd Dowler suffered a shoulder injury in the second drive and was out of the game. A few plays later, hungover and sleep deprived, McGee made a one-handed catch and ran 37 yards to score the first touchdown of the game—the first touchdown in Super Bowl history. By the end of it all, he had 138 receiving yards and two touchdowns, contributing to the Packers’ victory.

McGee went on to retire the following season, but he will never be forgotten.

The Backup Bottom Line: Just like a computer backup, McGee was there when the team most needed him and least suspected it.

Nick Foles, Philadelphia Eagles, 2012–2013

Nick Foles is a great example of someone who found himself bouncing between backup and starter. If you’re not familiar with the Eagles’ 2012 season, their overall record was a dismal four wins, 12 losses. Midseason, starting QB Michael Vick suffered a concussion and Foles got his chance. He started Week 14’s game against the Bucs, and delivered the Eagles’ first win since game four.

When the 2013 season rolled around, the Eagles weren’t quite ready to part ways with Vick. Vick won the starter spot with excellent preseason play, while Foles only gave an average performance. But, when Vick suffered a hamstring injury, Foles again stepped in. By weeks nine and 10, Foles was putting up extremely high passer ratings, and became the first quarterback in NFL history to post passer ratings above 149 in consecutive weeks. He led the team to the NFC East division title and the Wild Card playoffs, and then lost to the Saints who scored a last minute field goal to advance.

Ryan Ross bringing the Bills pride!
Backblaze Editor Molly Clancy showing up for the Steelers.

Still, the Eagles ended the 2013 season 10–6, a huge improvement from 2012. After an unsuccessful 2014 season, Foles was traded to the Rams. Since then, he’s repeated this same story with the Eagles in 2017 and 2018, but couldn’t seem to make the same magic with the Jaguars (due to injury), the Bears, or the Colts. Ultimately, Foles may be a backup, but he’s responsible for some insane stats—including the best touchdown-interception ratio in the season (2013) and putting up a perfect passer rating in a game (2013, Eagles vs. Raiders).

The Backup Bottom Line: You can never count out your backups. Just when you think they’re an artifact, they bring your best moments back to you.

Darren Sproles, San Diego Chargers, 2005–2011

Speaking of insane stats, let’s talk Darren Sproles. Calling out my bias here, I’m a huge Darren Sproles fan. Also, like Sproles, I spent my youth with the Chargers, then moved onwards and upwards to the Saints. (Yes, San Diego is still salty about the move to L.A. No, I didn’t randomly choose the Saints.)

If you’re unfamiliar with Darren Sproles, he has what is likely the least-probable body type for football, at just 5’6, 190 lbs. I can’t imagine how many times he was likely told to consider football an unrealistic dream by a well-meaning adult in his life. On the other hand, he’s incredibly fast, super powerful in the pocket, and can change directions on a dime. (Plus, it goes without saying he can take a hit.) When Sproles was on the Chargers, word on the street was that he benched more than any player on the O-line.

The author in her natural habitat, diligently writing this article for you.
Lily, a very gifted linebacker and roommate of Backblazer Nicole Gale.

At the time, first string running back LaDainian Tomlinson (LT) was—there’s no other word for it—crushing it. Widely regarded as one of the best receivers of all time, he has a career 624 receptions, with 100 of those in the Chargers’ 2001 season. He’s currently 7th place in overall rushing yards, with 13,684 career yards. When Sproles joined the team in 2005, he was third string behind LT and Michael Turner (also an incredible running back, and he almost made our list here).

As Sproles became a big part of the Chargers’ offensive strategy, things became more balanced. That’s not because Darren Sproles was in competition for the top spot; Sproles is a scat back and a specialist in conversions. When it’s third down and you need yards, you want Sproles to have the ball.

Sproles is also an incredible special teams player, so he was often doing double duty in games. When the Chargers played the Colts in 2007, Sproles made history by returning a kickoff and a punt for his first two NFL touchdowns. In 2008, he became the second player in NFL history with 50 rushing yards, 50 receiving yards, and 100 return yards in one game. In 2010, he appeared in all 16 games, with 59 receptions, 50 carries, 51 kick returns, and 24 punt returns.

Sproles went to the Saints in 2011, and in that season, he broke the NFL record for single-season all purpose yardage—2,696 yards. At this point, he’s ranked 6th in career all-purpose yards in NFL history, with 19,696 yards. LaDanian Tomlinson is ranked 10th, with 18,456 yards.

The Backup Bottom Line: Your backups fulfill a totally different purpose than your active data, and often they’re working better (by some measures).

The 49ers fans are back with Backblaze’s Nico Azizian.
Another Bills fan at Backblaze, Amy Kunde.

Earl Morrall, Baltimore Colts & Miami Dolphins, 1968–1977

Earl Morrall started his career in 1956 as a quarterback and occasional punter. To summarize the first decade or so of his NFL career, he played capably and suffered a few major injuries at key times.

In 1968, he found himself playing for the Baltimore Colts as second string to Hall-of-Famer Johnny Unitas. When Unitas was injured during preseason, Morrall was left to lead the offense, and the team went 13–1 in the regular season. Morrall led the league with 26 touchdowns, and threw for 2,909 yards. After a shutout in the NFL Championship (remember: this is in the days where the American Football League existed), the Colts advanced to Super Bowl III. Widely regarded as one of the greatest upsets in sports history, the Colts lost the Super Bowl after Morrall threw three interceptions, and Unitas came in late in the game and scored the only touchdown of the game. The Colts later won Super Bowl V—which was also the first year after the NFL bought the AFL, and thus the Super Bowl was the ultimate championship in the NFL.

Despite his success, backing up was as far as Morrall would get with the Colts, and in 1972, Morrall went to the Miami Dolphins. Football fans probably already know: In 1972, the Miami Dolphins achieved the first and only perfect season in NFL history. And in game five of that perfect season, starting quarterback Bob Griese broke his ankle—leaving Morrall to start the remaining nine games of the season. In the postseason, he started the Divisional playoff game and the AFC Championship, though Griese came back in the third quarter to finish that one out and then started in the Super Bowl. To make that math simple: That means that in the 1972 Dolphins perfect season, Morrall started 11 of the 17 total games.

Backblaze’s Juan Lopez-Nava shares another perfect thing in football: his pup and dedicated 49ers fan, Mila.

Morrall went on to retire from the Dolphins in 1977 with only sporadic playtime marking the time in between.

The Backup Bottom Line: It just goes to show: having a great backup means that you can rely on the system to work, even if key parts of your initial strategy go down.

Even Our Backup Stories Had Backups

When we first started talking about this article, we were sure there’d be great backup stories, but it’s incredible how many we found. We have a whole list of players whose moments didn’t get highlighted in this piece simply because we ran out of space, and, frankly, some of them are just as impressive (maybe even more so?) when compared to those above. If you want to do some further investigation, check out Geno Smith, Teddy Bridgewater, Michael Turner, Kurt Warner, Jeff Hofstetler, Trey McBride, Cordarrelle Patterson, Devin Hester—and then let us know who else you turn up in the comments section, because we’re sure we missed some good stories.

The post The Best Backups in Football History, Part One appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

Backblaze vs. Dropbox: Backing Up Our Backup Claims

Post Syndicated from Stephanie Doyle original https://www.backblaze.com/blog/backblaze-vs-dropbox-backing-up-our-backup-claims/


If you follow the Backblaze blog, you’ve likely come across some of our “How to Back Up Your Life” posts. We’re interested in helping you, our readers, design the best backup plan for your needs, regardless of what your setup is, what social networks you’re on, or if you’re on a Mac or a PC.

Of course, Dropbox has shown up in that content. We have several articles talking about the best ways to integrate with their platform, and some articles that just talk about how to deal with the differences between sync and backup.

Recently, we heard that Dropbox released a backup product and wrote an article comparing our two services. (We’re flattered that they consider Backblaze to be the gold standard to compare to!) We thought we’d take this opportunity to respond, mostly because we want our library of guides to include their new offering, and a little bit because, well, there were some interesting interpretations included in the article.

Without further ado, our thoughts on the differences between Backblaze and Dropbox backup.

Backup vs. Sync

Dropbox started out as a syncing service, which, as we’ve noted before, is not the same as a backup service. When you’re using a sync service, you can easily delete or change a file, save it, and then lose the one you actually wanted to keep. This is one of the big reasons you should back up, even if your files are synced.

Over the past several years, Dropbox has been expanding their offerings, including file transfer, document signing, and now backup. It makes a lot of sense if you want to be a leading file management system. But, does Dropbox Backup stack up as a functional, independent product—or is it more of an add-on they’re offering to their sync functionality?

A Quick Note on Citing Your Sources…

When I set out to write this article, I first wanted to see if the things Dropbox claims hold water—After all, innovation is about iteration, and you don’t change or get better if you believe your product is perfect. Maybe we could learn something.

I kept hearing about this product research they’d done:

Source: Dropbox Backup vs. Backblaze.

You know we at Backblaze love data, so I was curious—How did they collect this data? Who were these users? I couldn’t find much more information about it in the article. But, after some digging, I found this on their product page:

Source: Dropbox Backup page.

It makes sense that people who already use Dropbox would like a product similar to the one they’re paying for. But, do the rest of the claims of the article hold true?

Let’s Talk Pricing

Hey, price is definitely a part of my decision when I purchase services, and I’m sure it’s part of yours too. So, let’s get the big argument out of the way first.

Backblaze Personal Backup is $7 per month. That license includes an automatic, set-it-and-forget-it backup service, unlimited data storage, 30-day version history, and you can add one-year version history for just $2 per month or forever version history for $2 per month plus $0.005 per GB for anything over 10GB.

For argument’s sake, let’s grant that Dropbox also built a backup product that runs smoothly in the background. I haven’t personally tried it, but I’ve used Dropbox for file management, and it’s a great service.

Dropbox Backup has several tiers of payment. It’s also included in many of their other paid plans—so, in other words, if you’re already paying $12–$90+ per month for Dropbox, you can take advantage of Dropbox Backup. But, if you’re trying to purchase just Dropbox Backup, there are several tiers of licensing, and (like most SaaS companies) there are discounts for paying monthly versus yearly.

So, let’s try to compare apples to apples here. Say you only have $10 per month budgeted for your backup plan. Here’s what you’d get with Dropbox:

  • Year-long commitment – so no flexibility to cancel
  • 2,000GB data cap
  • 30-day version history

For the same $10 per month, here’s what you’d get with Backblaze:

  • Monthly commitment – flexibility to cancel
  • No data cap
  • One-year version history

For reference, in 2020 most consumers were storing around 500GB of data in their personal storage clouds, but, unsurprisingly, we store more data every year. According to experts, data storage is doubling about every four years. So, you can certainly expect those “running out of space” notifications to be pushing you to upgrade your Dropbox service, and probably sooner than you’d expect.

Speaking of Flexibility

Once you check out Dropbox’s Help docs, there are a few other things to note. Essentially, if you want to use Dropbox Backup, you have to turn off other syncing and backup services (except for OneDrive).

Source: How to Use Dropbox Backup.

In order for Dropbox Backup to work, you have to turn off iCloud and Google Backup/Sync services, both of which are super compatible with your mobile devices and which many many folks rely on (two billion Google customers can’t be wrong). And, what about business use cases? Say you’re an enterprise client who wants to work in G-Suite—Dropbox Backup is not your answer. To put it simply: Dropbox Backup works best if Dropbox is the product you also use to store your files in the cloud.

Backblaze, on the other hand, works with whatever other services you’re rocking. Many of the choices we’ve made are reflective of that, including our restoration process. Dropbox offers restoration in place—if you use Dropbox to manage your files already. Basically, when you restore in place, you’re making a change to the virtual environment of your files (their copy of your hard drive that lives in Dropbox), and then they send that back to your computer. If you use a different syncing service or are accessing a file from another device, well, you’re going through the same download/restore process as every other backup service.

Restores for All

Here’s another thing: It’s a main point in Dropbox’s article that we offer recovery via USB. They turn their noses up at delivering files via the mail—Why would you wait for that?

Well, if you’ve lived in areas with not-great internet, dealt with being the family IT hero, or have a ton of data that needs to be moved, you know that having many ways to restore is key. Sure, it’s easy to scoff at all things analog, “OMG a USB drive via the mail?!” But an external drive (in this example, a USB) comes in super handy when you’re not tech savvy or have a ton of data to move—anyone who’s had to migrate lots of files (at work or at home) knows that sometimes the internet is not as fast as moving data via external devices.

Sure, there are tech reasons rapid ingest devices matter. But these guys matter too.

And, of course, you can always restore files from the internet with your Backblaze Personal Backup account. That’s our front-line method in our Help docs, and we’ve built a Download Manager to make things more seamless for our customers. We’ve made updates to our mobile apps, and just as importantly, we offer Backblaze B2 Storage Cloud and Backblaze Business Backup products. That means that if you ever outgrow our Personal Backup services, we’ve got you covered.

To Sum Up

We’re always happy there are more backup options for consumers. A little Backblaze flame warms our hearts when we know peoples’ data is backed up. Of course, we’d love it if everyone used Backblaze, but we want people to back up their data, even if it’s with a competitor.

If you’re already a paying Dropbox user, this may be a great option for you. But, if you’re like the majority of people and need something that works, no matter where/how you store your files or what other services you use, Backblaze Personal Backup is still your easy, affordable, and proven option.

The post Backblaze vs. Dropbox: Backing Up Our Backup Claims appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

How to Download and Back Up Your Mastodon Account

Post Syndicated from Stephanie Doyle original https://www.backblaze.com/blog/how-to-download-and-back-up-your-mastodon-account/

Mastodon: Have you heard of it? As a social media platform, it’s unique in that it’s free, open-source, and crowdfunded. It doesn’t have ads, and it’s not owned by a corporation. When you set up an account on Mastodon, you select a server (called an “instance”) where your account lives. All of that can sound confusing to your average computer user, though it also makes it a favorite amongst the more tech-savvy users in the world.

The truth of Mastodon’s distributed servers is that it doesn’t really matter which server you choose to set up on. Since each server talks to every other server (just like email), you’ll be able to use the social network just like you would Twitter or any other microblogging platform. You can publish text posts (adorably called “toots”) and attach media such as pictures, audio, video, or polls. Mastodon lets you follow friends and discover new ones, and also uses hashtags to find communities or topics you may be interested in.

Also just any other social media site, you’ll want to back up all your posts. That’s what we’re going to talk about today. 

How Mastodon Works: The Nuts and Bolts

There are some people who want to host their own Mastodon server (if that’s you, it means that other accounts would be hosted on your server, and you’d be responsible for setting standards to moderate content). In that case, you may want to back up your Mastodon server data to Backblaze B2 Cloud Storage—or even use our always-hot storage to actively run your server like this Mastodon user who kept running out of storage and used Backblaze for a cost-effective storage solution.

Stay tuned: We’re planning on writing about this in the future.

But, if you’re just using your account like you would on any other social media platform—that is, you’re posting, finding friends, sharing cute pictures of dogs, etc.—you’ll want to make sure that your posts and memories are protected. There’s the normal run of data loss dangers: natural disasters, computer crashes, and so on. But also, since anyone can bring up their own Mastodon server, they can just as easily take them down. In that case, having a backup means that you can easily move your account to another server on the Mastodon platform without losing your toots.

Let’s talk about the best way to keep your data backed up with Backblaze Computer Backup.

Download Your Mastodon Data

Like most services that prioritize open sourcing, Mastodon has a fantastic documentation center. If you ever have questions, start there first (that’s what we did). To get started with your Mastodon back up, you’ll want to download your account information. After you log into your account, navigate to Settings > Export. The screen should look like this:

As you can see, there are lots of lists you can download straight from this screen. These include your block lists and mute lists—an excellent feature which means you can maintain your privacy settings if you need to move your account, or open a new account on a different server.

To get your toots as well as any uploaded media, like photos or videos, you simply click the button to request your archive. You can request this archive once every seven days.

Once you have that file, you can either upload a copy of it to Backblaze B2 (which is free for your first 10GB of storage), or, Backblaze Personal Backup (we’ve got a free trial there too, of course). Backblaze Personal Backup is super easy—just save that file natively on your computer so that it’s included in your always-running backup service.

Why Back Up Your Mastodon Archive?

It’s always smart to protect your data with a 3-2-1 backup strategy. This means that you’ll have three copies of your data stored in two different local destinations with one copy kept off-site.

Taking your Mastodon archive file as an example, let’s see where those files would live to make sure we satisfy the 3-2-1 backup strategy:

  1. The downloaded copy of your Mastodon archive is saved to your personal computer.
  2. You also back up that archive on your external hard drive.
  3. You have a third copy of the file saved in your Backblaze account.

Especially if you’re using a sync service for the files on your computer, sometimes things get modified or deleted accidentally. When that happens, you can restore from the backup copy on your hard drive. If your hard drive crashes for some reason, then you also have another copy you can easily restore from your Backblaze account. Since it lives in the cloud, even if your computer and your hard drive are lost (say, in a natural disaster), you will still have another copy of your data you can use to get back online.

Even better: If you enable Extended Version History on your Backblaze Computer Backup account, you can see older versions of your file. That’s useful if you accidentally replace your Mastodon archive and there was something you needed, but got changed. They have the same name, right? It’d be an easy mistake to make and not notice until you need to restore. With Extended Version History, you’d just choose an earlier instance of the file, restore it, and then move that file back to your computer and hard drive.

Mastodon Users Are On Top of Back Up

Of course, you can always go above those minimum standards, as these folks were discussing in this Mastodon thread.

We’re not surprised that Mastodon users are talking about their intricate back up systems. Generally speaking, if you’re someone who is interested in or uses open-source tech, you know that it can be a double-edged sword. The community is constantly finding and fixing bugs, asking questions, and creating tech. It’s exciting and creative, but sometimes you have to do a bit more legwork to make things work well.

So, users on Mastodon know the risks when they choose to host their data on someone else’s server, and Mastodon gives you options for how to reconstitute your account if that happens. It’s one of the reasons we love Mastodon: they thought about how to back up when they built the platform.

And, because Mastodon is open source, “they” = users who are (often) also contributing to the code. Of course they’re having spirited debates about how to make their tech lives better and more secure—and we love to see it!

In Theory, It’s Easier to Lose Your Data on Mastodon

We said at the beginning of this article that it really doesn’t matter which server (“instance”) you choose to host your Mastodon account on—and it doesn’t, when you’re talking about interacting with the platform as a user.

The thing that is different about Mastodon is that because it runs on distributed servers, Mastodon is (in theory) more vulnerable than other networks to distributed denial of service (DDoS) attacks. If your server gets overloaded, it may result in you losing data.

A DDoS attack is like all these people shouting different questions at you at the same time and expecting answers—you’d crash and burn too.

Another thing to take note of is that Mastodon doesn’t have automatic updates. As a user, the onus is on you to check GitHub and to update accordingly. Since platform updates are often released to close security vulnerabilities, if you aren’t on top of this, you’re at risk of losing your data from a cyberattack.

This doesn’t mean that Mastodon as a social media site is less safe. In fact, because they automatically set up multi-factor authentication (MFA) and store less of your personal identifiable information, in some ways it’s safer than other platforms.

As long as you’re regularly backing up your Mastodon archive, you should be totally (“toot-ally”?) covered. Start your free trial with Backblaze Computer Backup, follow the steps we’ve set out above, and you’ll be all set.

The post How to Download and Back Up Your Mastodon Account appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

What’s the Diff: Image-Based Backup vs. File-Based Backup

Post Syndicated from Kari Rivas original https://www.backblaze.com/blog/whats-the-diff-image-based-backup-vs-file-based-backup/

When you’re planning your backup strategy, one important decision to make is whether to use image-based or file-based backups. Both methods have pros and cons and both are useful in different situations. Think of it like packing for a trip: Sometimes you need to take everything plus the kitchen sink (image-based), and sometimes you only need the essentials (file-based). It’s not a perfect metaphor, but it will make more sense once you understand the differences between these two backup types. Let’s dig in.

The TLDR: What’s the Difference Between Image-Based and File-Based Backups?

The short answer is this: An image-based backup (also known as a bare metal backup, which is a deeply cool name) is a backup of an entire machine or server, including the operating system (OS) and applications as well as all of the files. A file-based backup only includes the files. We’ll dig deeper into the implications of each below, but that should give you a good base of knowledge to start.

First, Some Basic Backup Best Practices

In addition to understanding the difference between file-based and image-based backups and when to use them, there are a few key elements of a backup strategy you should have in your playbook:

Want a Deeper Dive?

Check out “Server Backup: A Comprehensive Guide to Protecting The Data on Your Servers” for an in-depth look at creating a bulletproof backup strategy.

➔ Download the Guide

Why Is Your Backup Configuration Important?

Properly configuring your backups, including when to use file-based versus image-based backups, is important for a couple reasons. First, it enables you to optimize your cloud storage usage and costs. Image-based backups are typically larger than file-based backups, so they’ll cost more to store. File-based backups are smaller and cost less to store, but they’re also not as robust. Finding the right mix is important as you’re planning your cloud storage strategy.

It’s also important to properly configure your backups so that you can recover more effectively in the case of a disaster. Restoring from an image-based backup will allow you to bring your entire operation back online. Understanding how each type of backup works will help you decide which to use when (and when you should use both).

What Is a File-Based Backup?

A file-based backup, sometimes called a file backup or a file-level backup, is a backup of a single file, multiple files, or even all the files on your system. The biggest distinction from an image-based backup is that it does not include a backup of the OS.

When configuring a file-based backup, you can choose which files you want to back up. For instance, you might choose to back up only certain file types, like Word documents or databases. Or you might choose to back up a particular set of files for one department, such as accounting files.

To understand when to use a file-based backup, it helps to know the pros and cons. We’ll dig into those next.

Advantages of File-Based Backup

File-based backups are simple and straightforward—you just need to back up files versus the entire system. Advantages of this type of backup include:

  • More control over what gets backed up. You can choose specific files or folders that get backed up or sent to cloud storage.
  • More control over what you recover. You can be more granular when it comes to choosing which files you need to restore should you need to.
  • Less storage utilization and faster backups. Since file-based backups are typically smaller in size than image-based, they take up less storage space and can be faster to run.
  • Ability to customize. Some backup applications allow you to set customized backup cadences for different types of files. For example, you could back up accounting files daily, but other project files weekly. Or, you could back up all files on a specific schedule.

Disadvantages of File-Based Backup

There are two main disadvantages of file-based backups:

  • The files are saved, but not the applications that created them. If you need to restore files to a different machine, you need to make sure that machine has all of the appropriate applications to read and use the files.
  • File-based backups are very limited in a disaster recovery scenario. If you need to restore an entire environment after a natural disaster or a ransomware attack, you would need to recover all of your files, then spend additional time reconstructing your OS, reinstalling all of your applications, reconfiguring them, etc.

What Is an Image-Based Backup?

An image-based backup, also known as a bare metal backup, disk backup, disk image backup, or mirror backup, allows you to back up all of the volumes on your server, creating a copy of your whole system.

As opposed to a file-based backup, an image-based backup backs up your entire OS, including settings, applications, configurations, and executable programs.

An image-based backup is more robust, which makes it larger. That comes with some advantages and disadvantages as well.

Advantages of Image-Based Backup

Image-based backups are comprehensive. Going back to our packing metaphor, this is the kitchen sink method. Advantages of this type of backup include:

  • The ability to restore a server in its entirety. This is great when you need to protect your entire server, including the OS.
  • The flexibility to restore individual files or the entire system. With an image-based backup, you get the same restore capabilities as a file-based backup, but with the added option to restore the entire disk if needed.
  • Faster recoveries. If you need to meet specific recovery time objectives (RTOs), image-based backups can save you time. You don’t need to reinstall and patch the OS.

Disadvantages of Image-Based Backup

There are a few disadvantages of image-based backups, including:

  • More time-consuming and bandwidth-hogging during backup. Since you’re backing up everything, image-based backups are going to take longer and use more internet bandwidth when you’re saving them to cloud storage. Backing up after work hours is typically recommended.
  • More expensive to store. Image-based backups take up more cloud storage space and hence cost more to store.
  • Could be overkill for day-to-day recovery needs. When you only need to recover a file that’s accidentally been deleted or corrupted, you don’t need a full image-based backup.

Image-Based vs. File-Based: How to Choose?

Now that you know the difference between image-based and file-based backups, how do you know when to use each type? Here are a few basic guidelines.

Choose a file-based backup for the following scenarios:

  1. If you have a virtualized environment. When you can reimage a new OS quickly in a virtualized environment, you may not want or need to back up the full OS.
  2. To back up employee workstations. Employees will most often need to restore individual files, and a file-based backup will cover this use case. If you ever needed to do a full restore, chances are good that you can just reinstall the OS easily.

Choose an image-based backup for the following scenarios:

  1. For servers with mission-critical data. If you can’t function without it, you should do a full image-based backup.
  2. For anything that would take a long time to configure. In a recovery situation, you don’t want to be spending time reconfiguring settings and reinstalling applications.

Why Not Use Both? Optimizing for Cost and Utility

Rather than choosing between file-based or image-based, you could design a backup strategy that employs both. This allows you to manage your storage usage and costs while maximizing your ability to recover quickly. For example, you could consider doing an image-based backup monthly and file-based backups more frequently. Or you could do an image-based backup of your mission critical servers and file-based backups of employee workstations. The right combination will help you to keep your costs low while maintaining the fidelity of your environment in a disaster scenario.

Storing Backups in the Cloud

Whether you choose image-based or file-based backups, you need somewhere safe to store them. According to the 3-2-1 backup strategy, one of those copies should live off-site in a geographically distant location, and cloud storage is a great fit. Check out server backup solutions from Backblaze B2 to learn more about storing your image-based and file-based backups in the cloud.

The post What’s the Diff: Image-Based Backup vs. File-Based Backup appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

The Beginner’s Guide to Computer Backup with Backblaze

Post Syndicated from Stephanie Doyle original https://www.backblaze.com/blog/beginner-guide-to-computer-backup/

Wouldn’t it be great if computers never crashed? If laptops never got lost? If that cup of coffee never spilled across your keyboard? As much as we’d like to believe that our computers will always work and the data on them will always be safe and accessible, accidents happen. Regardless of how you’re using your computer, you’re storing data that needs to be backed up.

Whether you’ve accidentally deleted a synced file, have a social media presence that’s just too valuable to lose, are going back to school, or you want to make sure you’re protected from cyberattacks, having your data backed up means that your important information isn’t lost forever. So, let’s talk about how to get the most out of your Backblaze account.

1. Set Yourself Up for Success

Backblaze backs up all the files on your computer, including documents, photos, music, movies, and more. When you’re creating your account for the first time, that can take some time—longer than you might think depending on how much data you have and how fast your internet connection is. (If you think it will take a really long time, you should probably be considering Backblaze B2 and our Universal Data Migration solutions). It’s important that your computer is on and awake during that time period, so we suggest that you turn off your computer’s sleep mode during your initial backup.

2. Keep Your Account Secure

We’ve talked before about how to keep your passwords safe, but we just want to make sure it’s clear how important that is for your backups. When backups are your last line of defense—your only option for recovery—then it’s imperative that you use unique passwords and practice a 3-2-1 backup strategy.

Like Librarians, We Work Quietly

Backblaze works quietly in the background while you go about your normal computer life. Note that we’ll only backup a document that’s not actively open. So, make sure to close out your projects when you’re done for the night (or day).

3. Bring Your Drive to the Table

If you have external drives, it’s essential that you connect them to your computer to be backed up to your Backblaze account. In order to give us enough time to scan the whole drive, make sure that it’s plugged into your primary computer for at least four hours in a row, once every two weeks. Here’s some more information on using external hard drives with Backblaze.

4. Check In

Once a week, it’s a great idea to check that your backups are working properly. If they’re not, make sure that you have the most recent version of Backblaze, or you can always contact our Support Team to make sure everything is running smoothly.

And, once a month, it’s a good idea to try to restore files from your online account. This is especially important if you have external devices. It’s always good practice to double check that things are running well, but it also gives you an opportunity to make sure you’ve backed up your external drive successfully.

5. On Restoration: The Sooner, The Better

When you’ve lost data, make sure you restore your data ASAP. If you’re ever worried you may need data continuity, remember that you can easily enable Extended Version History for $2/month. That will give you the ability to restore any version of a file for one year—or forever—depending on what you need.

Remember that Backblaze offers lots of file restoration options. Of course, you can use our website, but you can also restore from your mobile device or even order a USB. (We know; old school.)

Backup and Beyond

We are big advocates of backing up, of course. Hey, it’s for good reason. We want our tech to be accessible to all types of users. We love when you tell your friends about us, or you can use us to help your family and friends. If we’re missing any good tips or you have questions for us, feel free to comment below, say hi on socials, or contact Support.

The post The Beginner’s Guide to Computer Backup with Backblaze appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

Let’s Not Go Phishing Today: Tips for Home Computer Users

Post Syndicated from original https://www.backblaze.com/blog/lets-not-go-phishing-today-tips-for-home-computer-users/

Every so often, a family member or friend will ask me if an email they received is a phishing email. That’s part of my job as the unofficial family tech person. Email phishing and its cousins vishing (voice phishing) and smishing (text phishing), are still a serious problem for the average home computer user. While businesses are slowly implementing phishing detection tools—and, more importantly, user training—to help tackle the problem, home computer users are, for the most part, left to fend for themselves.

Our goal in this post is to provide a few tips and tricks for those oft-forgotten home computer users—your old-school neighbor, your unassuming grandma, or your friend who’s just not that tech savvy—in their effort to use their computer without losing their life savings by clicking on the wrong link.

You can scroll past the first few sections to the phishing tips we’ve prepared so that you can use to better understand and identify a phishing email. Or, continue reading to learn more about the phishing problem, why it matters, and then finish up with the phishing tips.

Why It Matters

Phishing is the use of social engineering techniques—tactics that use psychological manipulation like impersonating someone you know—to get you to take an action that can lead to your downloading a virus or malware, having your account credentials stolen, becoming an extortion victim, or some other malicious action.

While detection and blocking technology has advanced over the years, Dark Reading, a cyber security news site, estimates that up to one percent of all emails that make it to the end user’s mailbox are phishing emails. For home users, who typically have to rely on their internet service provider (referred to as an ISP) or their browser (like Chrome or Safari) to keep them safe, the number is probably higher. Still, 1% doesn’t sound like much—until you consider that to get to that point, these phishing emails are the best of the best. Suddenly, it starts to make sense as to why up to 70% of phishing emails are opened by the recipient.

Who Owns the Phishing Problem?

My friends and family are not creators or purveyors of technology; they are primarily users. Asking them to identify phishing emails by deciphering the email raw source or header is not in their wheelhouse, nor should it be. We take planes, trains, and automobiles without knowing much about how they work. It should be possible to safely receive and interact with an email without having to understand sender authentication or bone up on RFC 5322.

You as the family IT manager.

Back in 2005, when most of us first heard of phishing, we had a pretty good idea which businesses and people would contact us and how they would reach us. Today, nearly every company or organization we interact with has a website, an email subscription, an app, social media, and maybe a phone number or two. The daily number of messages we receive via email, phone, text, and so on has easily increased 10-fold (100-fold?) over that time. Do you really have any idea how many accounts you’ve created in your lifetime, and if so, how each of them reaches and interacts with you?

Making matters worse is the proliferation of data collection services—legitimate, shady, and illegal—which will sell personal information to nearly anyone with a purchase order, credit card, or better yet, the latest cryptocurrency. Personal data such as your name, address, last four digits of a credit card, and much more are readily available. As a result, a phishing email can use your name and provide additional personal details along the way in an effort to make you believe it is valid ← that’s social engineering at work.

What Can You Do?

For home computer users, the phishing problem may not be of your making, but you cannot rely on technology if you want to safely function in today’s highly connected world. Phishing uses some really crafty tactics (i.e. social engineering) to get you to believe that when you receive a message from the bad guys, it is okay to do what they are asking you to do. That means you have to be at your best when the incoming message chime rings.

To that end, below we’ve provided you with a little social engineering education in the form of some easy to remember tips you can use to ferret out a phish. We’ll use email in our examples, but the techniques can apply to most inbound communications you’ll receive. In addition, you don’t have to have any special technical superpowers, just some common sense and the ability to lower your FOMO (fear of missing out) threshold.

You can read the tips below, but we’ve also prepared a 20-minute Let’s Not Go Phishing Today webinar which provides a little more depth for each of these tips. You can read the tips below, watch the webinar, or both. The webinar is available on the Backblaze channel on BrightTALK. Keep in mind that you will need to register to watch.

Tip 1: No trust and not useful.

Situation You receive an email from a business, organization, or person. You are certain you do not know or trust the sender and you were not expecting to receive the email.
Example You receive an email to lower your mortgage interest rate from a bank you do not use. Oh, and you rent.
Considerations There are zero reasons to open this email. There is no upside here at all for you. Even if this is not phishing, it is most likely spam.
Disposition Delete the email while crooning, “But there ain’t no Coupe de Ville hiding at the bottom of a Cracker Jack box,” in the style of Meat Loaf (“Two Out of Three Ain’t Bad,” Bat Out of Hell, 1977).

Your on-stage moment is at 2:27.

Tip 2: No trust, but you’re not sure.

Okay, tip one was pretty simple. They get a little harder now.

Situation You receive an email from a business, organization, or person. You might know the sender, but you really weren’t expecting an email.
Example You receive an email and the sender name sounds familiar, but that’s it. Maybe you stopped by a store and provided your email to the clerk, maybe you bought a shirt from them two years ago, or maybe it’s just some advertisement you saw, but nothing is ringing a bell.
Considerations
  • Don’t open the email right away, let it sit in your inbox for a day or two to see if there is a follow up message or perhaps you remember something.
  • Often phishers will use time to pressure you into acting. Surely you would have remembered something so important, so don’t let time pressure you into doing something you shouldn’t. Trust yourself.
  • If you do open the email do not click on any of the links and do not call any phone numbers you may find in the email. Just read the email to see if anything jogs your memory.
Disposition
  • After a day or two, if nothing rings a bell, delete the email. If it was important, they’ll resend. Click delete.
  • If you think the email could be legit—Okay, really, just lower your FOMO threshold and click delete. I am sure that a bank in Ireland is not waiting to give you a million dollars if you call them.

Fun fact: $1 million in $1 bills weighs 1.1 tons. Say that three times fast!

Tip 3: Trust, but verify.

Situation You receive an email from a business, organization, or person. You know the sender, but you weren’t really expecting an email from them.
Example You receive a promotional email from a business. You are a customer of this business and even have an online account with them. You were not expecting the email, but the email makes you an offer that is interesting to you.
Considerations
  • You can receive promotional emails anytime, but they are more prevalent around holidays and marketing events like Cyber Monday. Phishers know this and will use this to their advantage to avoid detection.
  • A phisher can send out millions of emails in an attack spoofing a given business. If you have a relationship with that business, you are prime pickings. Do not assume that just because you are a customer, the email is legitimate.
  • A phisher can also send out very targeted emails using personal information they have collected from data breaches and other sources, both public and private. Just because an email has your name and other personal details, it does not mean it is legitimate.
  • If you decide to open the email do not click on any of the links and do not call any phone numbers you may find in the email. Read the email and see what they are asking you to do.
Disposition
  • If you think the promotional offer is legitimate, then open a new browser window and type in the URL to go to the website, or open the app on your phone/tablet for that business. You may have to sign in to your account, but the promotion should be available in one of those places. If the promotion is only available via the email, contact customer service for the business and ask. Remember to use the website or app to contact customer service, not any of the contact information provided in the email.
  • Sometimes, an offer is only available by clicking on a link in the email. In my opinion this is lazy marketing and puts you at risk. Let the business know this is not acceptable.

Spam or Phish?

The email described above could be just a spam email. Whether an email is spam or phishing can be confusing, but in general spam messages are just trying to sell you something and phishing emails have some harmful intent. That said, the same tips we are using for identifying a phishing email can be used to identify spam messages as well.

Tip 4: Trust, but still verify.

Situation You receive an email from a business, organization, or person. You know the sender and you were expecting the email.
Example You receive an email on the 10th of the month from your credit card company saying your statement is ready. They always send you this email on the 10th of the month. The email says you can click on the link to sign in to your account and view the statement.
Considerations
  • It is highly likely this is a legitimate email, but given this email concerns your financial affairs, being extra careful is imperative. Opening up a web browser and typing in the URL to go to the bank’s website to sign in there is safer. This also enforces the good behavior of not clicking on links in emails.
  • Many financial companies and health care providers are starting to maintain a list of messages they send you via email and/or text. You can log into your account to view the list to make sure that any message you received was actually sent by the provider—before you interact with the message. This is an excellent best practice and such businesses should be commended for thinking about their customer’s online safety and security.
Disposition Even if you think the email is legitimate, use a web browser to access your online account, or use their app to take the requested action.

Downloading Email Attachments?

Only download an attachment that you were expecting to receive, preferably after you were notified via another email—or better yet another method such as a text message. For example, you or whomever you’re interacting with may say, “Hey Monique, I’m going to email those pictures in a minute.” Downloading unsolicited or unexpected attachments is not recommended.

Think of email, text messaging, and voicemail as read-only services, especially when it comes to your financial and health information. This is sometimes really hard with text messages that encourage you to “click this link to…” and voicemail messages saying “call us back at a specific number.” Such messages offer convenience and help move things forward—and sometimes, they are the only way to get things done. At that point, you have to trust the vendor and your instincts.

What to Do When You’re Forced to Click

There are two common situations where you are forced to click a link in an email or message in order to move forward: email newsletters and two factor (2FA) or multifactor (MFA) authentication.

We’re this happy about 2FA security too.

Newsletters

Newsletters can deliver valuable information and often link to other content for additional details. The trouble is, those links are often obscured by tracking redirects used to count how many clicks the link gets—It’s a marketing thing. The average user has little hope of figuring out where the link is actually going, so they are faced with ignoring the information or clicking to the unknown. Let’s break down an example.

Situation You receive a newsletter from a company you do business with and have received newsletters from them before.
Example Backblaze sends you a customer newsletter. There’s an article on a new feature and you want to learn more. To do so you have to click on a link, but when you rollover the link (don’t click) it reads something like:
“https://hub.backblaze.com/xxt/XXt/R+000/xx-h-99/V88XHdW7_bXrN4b0ml7W7xsyK94Tmm-9N2x86z13q3phV1-WJV7CgHCJW7swZm-8j6kXwW6cD…” plus 50-60 more characters that are not displayed.
Considerations
  • It may seem it goes to the Backblaze website (backblaze.com), but without seeing the entire URL you can’t be sure. It could end with “.../bad-guys-website.com“, which would not take you to Backblaze.
  • Were you expecting this newsletter or at least have you gotten a newsletter from Backblaze before? If it is the first time, did you just sign up?
  • What is the intent of the newsletter? Providing information or asking for something? If the newsletter is asking you to sign in to your account for example, it is easy enough to open a new web browser window and sign in from there.
Disposition
  • This one is all about trust, timing, and clicks. Let’s assume you trust Backblaze as a good sender, the newsletter looks very Backblaze-y, and this is something you would expect. If you do click on the newsletter links, there are two primary things to consider.
    • First, if the link takes you to a sign up or sign in page, stop. Always open a new browser window, enter the URL to go to the site, and sign in from there.
    • Second, make sure the click takes you where you expected to go. If you get pop-ups for downloading a toolbar or extension, land on an unexpected webpage, or other unusual browser behavior (e.g. an automatic download), close the browser window and everything else on your system. Then, run a full antivirus scan immediately.
  • If you are not inclined to click on any links in newsletters, we understand. In our case most of the links on a Backblaze newsletter will go to our blog or our website. You can open a new browser window and find the content on the Backblaze website. This works for the many different newsletters you may get daily. That is: You can usually find the content directly versus clicking on the link.

Tell Us More…

The problem with not clicking on the links in newsletters and other similar communications is that marketing folks lose information about what is important to the recipients, but your peace of mind is more important. So, a healthy alternative is that you could send an email or post something on social media about what you like and what you don’t. Even visiting the pages and interacting with the articles the newsletter highlighted will help. Marketers get feedback, you give your opinion on good content, and you’re a little safer from phishing attacks.

2FA or MFA

More and more websites are requiring the use of two factor or multifactor authentication. Here are a couple of scenarios to help you deal with the messages you might receive.

Scenario 1

Situation Your bank’s website uses text message-based two factor authentication to confirm access to your accounts.
Example Using a browser, you log in to your bank’s website. A couple of seconds later, you receive the text on your phone with a code that you need to enter on the website.
Disposition By asking to log in to your bank, you expect to get the text which provides the authentication code. You’re good.

Scenario 2

Situation Your bank’s website uses two factor authentication to confirm access to your accounts. You believe it is text message-based authentication.
Example Using a browser, you log in to your bank’s website. A couple of seconds later, you receive an email asking to click a link to allow the log in to your account.
Considerations
  • This is one of those cases where you need to know how the bank will contact you for the second factor. It could be a text message with the code (like the first example above). It could also be by clicking the link in a test message, or through an authentication app on your phone, or by email message, or even by phone.
  • Given the timing of the events in this example, it is highly likely that you had set up email as your second factor. But, sometimes it is not that easy to tell, especially if there are several minutes before you get the authentication message—or worse, if you don’t get the message at all.
  • One way to make this easier on you is to try to use the same authentication method for each website. The trouble is that different companies support different methods and not others. In some cases, you may be able to find information on the bank’s website to determine the authentication method they use.
Disposition If you’re not sure of the authentication method that was set up, you can abandon the sign-in, then open a new browser window and start again. If you get the same authentication method, you can be reasonably confident you’re doing the right thing.

Moving Forward

Over the past couple of years, vendors involved with providing email, text, and voicemail services have gotten better at detecting and eliminating phishing, spam, and malware before it reaches you. That’s great. But the bad guys haven’t given up, and many would say they’ve gotten better.

These tips are a good starting point for improving your ability to stay safe using the internet, email, and your phone. There are many websites and resources where you can learn more and stay informed about phishing and other forms of malware. We listed a few below. You can click on the links, but (if you are a little paranoid at this point), you can search for “consumer phishing resources” or just “phishing resources” using your favorite search engine. Good luck, and stay safe.

Select Phishing Resources

  1. Knowbe4: The world’s first and largest new-school security awareness training and simulated phishing platform.
  2. Phishing.org: A project from KnowBe4 that is a resource for IT professionals to keep you up to date on the latest phishing threats. The Resources page has some free tools to help improve your phishing knowledge.
  3. Phishing info from the Federal Trade Commission.
  4. A phishing primer from the National Cybersecurity Alliance.

The post Let’s Not Go Phishing Today: Tips for Home Computer Users appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.

How to Download and Back Up Your Twitter Account

Post Syndicated from Barry Kaufman original https://www.backblaze.com/blog/how-to-download-and-back-up-your-twitter-account/

If you’ve been following the news lately, you might be thinking now is a good time to start downloading and backing up your Twitter history.

It’s officially the Elon Age of Twitter, and subsequently, there have been a few people rumbling about leaving the platform following Musk’s firing of top executives and an alarming rise in hate speech. Needless to say, we’re sticking around—you might have stumbled upon this article from Twitter itself. We just can’t quit the little blue bird quite yet. But there is one thing we can do, and that’s help you download and back up your Twitter archive—most likely for free.

Whether you’re anti-Elon or you’re just worried that the folks who are good at building electric cars or spaceships might not know how to manage a social media algorithm, you can take a few easy steps to protect your treasured Twitter memories. Here’s how.

Downloading Your Twitter Data

The first step is to log in to your Twitter account on a web browser. Once logged in, click on the “More” section in the navigation bar. From there, a new navigation bar will appear. You should select the “Settings and Support” dropdown, followed by the “Settings and Privacy” tab to progress.

Under the “Your Account” section, you will find an area labeled “Download an archive of your data.” The function of this is pretty self-explanatory, but does lead to a further menu that allows you to request an archive of your Twitter data or Periscope data.

After requesting your archive you will receive a notification with a link when your archive is ready for download. This archive will consist of a ZIP file with data that Twitter has deemed most relevant or useful to you, including DMs, moments, profile media and any media you may have used in your Tweets such as gifs, photos, and videos.

Archive Your Twitter Data for Free

Once you download your Twitter data, you can then save a full archive copy in the cloud on Backblaze B2—for free if it’s under 10GB.

Click here to get started with Backblaze B2 Storage Cloud today.

Back Up Your Twitter Data (Not Free, But Super Easy)

In addition to an archive copy, it’s important to use a secure backup strategy so all of those Tweets and memories will be preserved and kept safe from accidental deletion, equipment failure, or disasters (whether they’re natural or Musk-made). This is where a 3-2-1 backup strategy comes in handy. Using a 3-2-1 approach means keeping one copy of your data locally, one copy on a different type of media like an external hard drive, and one off-site (the cloud is a great place to keep it!).

You’ll need to manually download your Twitter data periodically, but once you have it on your machine, you can ensure it’s backed up with Backblaze Computer Backup—it automatically backs up all of your files, including documents, photos, music, movies, and, yes, all of that Twitter data you downloaded.

Click here to sign up for a 15-day trial of Backblaze Computer Backup, and save those Tweets.

While You’re At It…

We’ve gathered a handful of guides to help you protect social content across many different platforms. We’re working on developing this list—please comment below if you’d like to see another platform covered.

The post How to Download and Back Up Your Twitter Account appeared first on Backblaze Blog | Cloud Storage & Cloud Backup.