Yesterday, we launched several exciting new email-related features in Amazon Pinpoint. The biggest of these features is the ability to send transactional emails. Transactional emails are a great way to send one-to-one emails to your customers without creating segments or campaigns first. For example, when a customer makes a purchase in your app, or requests a password reset, you can send them an email immediately and directly with the information that they need. You can send transactional emails by using the Amazon Pinpoint API or an AWS SDK, or by using the Amazon Pinpoint SMTP interface.
Along with the ability to send transactional emails, we also added a dashboard that gives you deep insights into the performance of the emails you’ve sent. You can use this dashboard to view several response metrics related to the transactional emails you’ve sent, including your delivery, bounce, and complaint rates, the number of emails that were opened and clicked, and more. You can filter this dashboard to include data from 1 to 30 days.
We’ve also added the ability to lease dedicated IP addresses through Amazon Pinpoint. Dedicated IP addresses are IP addresses that are reserved for your exclusive use. Dedicated IP addresses give you complete control over the reputations of the IP addresses that you use to send email through Amazon Pinpoint. When you use dedicated IP addresses, you can create pools of your dedicated IP addresses. Dedicated IP pools are groups of IP addresses you use for different purposes. For example, you can create a pool of addresses to use when sending transactional messages, and another pool for sending marketing communications.
We also added the following email-related capabilities:
- Content personalization: Generic, one-size-fits-all emails tend to have lower engagement rates than personalized messages. When you send a transactional email, you can include personalization tags, such as the recipient’s name or location. When Amazon Pinpoint sends the mail, it replaces the personalization tags with the appropriate values for the recipient.
- Event destinations: You can use event destinations to send information about email events to various destinations, including Amazon CloudWatch, Amazon SNS, and Amazon Kinesis Data Firehose. Email events include email opens, clicks, bounces, complaints, and rejections.
- Raw email support: You can use the Amazon Pinpoint API or SMTP interface to send raw, MIME-formatted emails. MIME emails can include custom headers and file attachments.
These features are available now in all AWS Regions where Amazon Pinpoint is available. We hope that these features help you find exciting new ways to use Amazon Pinpoint to connect and engage with your customers.